Should You Build Rich Anchor Text Links Still? | Ep. #771

Marketing School - Digital Marketing and Online Marketing Tips · Sep 10, 2018 · 8m

In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still?

[00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and you won’t rank as high.

[01:10] Go to Ahrefs and type in the URLs that are at the top of page 1 for the terms for which you are trying to rank.

[01:45] If you are building links naturally, you won’t…