Latest / Omni Talk Retail / Walmart's Secret B2B Weapon & How Ashley Hubka Is Refining a Business Platform Millions Already Use | 5IM
Transcript
- 0:00Foreigning
- 0:08us
- 0:09for
- 0:09five
- 0:09insightful
- 0:10minutes
- 0:10is
- 0:10Ashley
- 0:10Hubka.
- 0:11Ashley
- 0:11is
- 0:11the
- 0:12senior
- 0:12vice
- 0:12president
- 0:12of
- 0:13Walmart
- 0:13Business
- 0:13which
- 0:14is
- 0:14Walmart's
- 0:14B2B
- 0:15E
- 0:15commerce
- 0:16platform.
- 0:16Ashley,
- 0:16it's
- 0:17great
- 0:17to
- 0:17meet
- 0:17you
- 0:17and
- 0:17let's
- 0:18start
- 0:18by
- 0:18having
- 0:18you
- 0:18introduce
- 0:19yourself
- 0:19and
- 0:20your
- 0:20role
- 0:20at
- 0:20Walmart.
- 0:22My
- 0:22role
- 0:22is
- 0:22SVP
- 0:23and
- 0:23General
- 0:23Manager
- 0:24of
- 0:24Walmart
- 0:24business
- 0:25which
- 0:25is
- 0:26Walmart's
- 0:26B2B
- 0:27division.
- 0:28So
- 0:28in
- 0:28leading
- 0:28that
- 0:29area
- 0:29I'm
- 0:29responsible
- 0:30for
- 0:30the
- 0:30strategy,
- 0:31the
- 0:31day
- 0:31to
- 0:31day
- 0:32operations
- 0:32and
- 0:33performance
- 0:33as
- 0:34well
- 0:34as
- 0:34the
- 0:34growth
- 0:35of
- 0:35our
- 0:35business
- 0:36unit.
- 0:37Well,
- 0:37and
- 0:38tell
- 0:38us
- 0:38a
- 0:38little
- 0:38bit
- 0:38more
- 0:39about
- 0:39that
- 0:39Ashley.
- 0:40What
- 0:40is
- 0:40the
- 0:40primary
- 0:42mission
- 0:43and
- 0:43vision
- 0:43behind
- 0:43Walmart
- 0:44business
- 0:44services?
- 0:46So
- 0:46the
- 0:46role
- 0:46I
- 0:47had
- 0:47before
- 0:47this
- 0:47one
- 0:48was
- 0:48I
- 0:48led
- 0:48enterprise
- 0:49strategy
- 0:50across
- 0:50all
- 0:50of
- 0:50Walmart
- 0:51and
- 0:52at
- 0:52that
- 0:52time
- 0:53we
- 0:53started
- 0:54looking
- 0:54in
- 0:54the
- 0:55data
- 0:55and
- 0:55we
- 0:55realized
- 0:56that
- 0:56there
- 0:56are
- 0:57millions
- 0:57of
- 0:58of
- 0:58customers
- 0:59who
- 0:59are
- 0:59in
- 0:59fact
- 1:00organizations
- 1:00that
- 1:01shop
- 1:01Walmart
- 1:02in
- 1:02stores
- 1:02and
- 1:03online.
- 1:04And
- 1:04as
- 1:04we
- 1:04dug
- 1:04into
- 1:05that
- 1:05a
- 1:05bit
- 1:05further,
- 1:06we
- 1:06realized
- 1:07we
- 1:07really
- 1:07had
- 1:07an
- 1:07opportunity
- 1:08to
- 1:09serve
- 1:09them
- 1:09even
- 1:10better
- 1:11by
- 1:11leveraging
- 1:11all
- 1:12of
- 1:12the
- 1:12assets
- 1:12and
- 1:13capabilities
- 1:13of
- 1:13Walmart
- 1:14but
- 1:14starting
- 1:14to
- 1:14build
- 1:15the
- 1:15things
- 1:15that
- 1:16serve
- 1:16them
- 1:16uniquely.
- 1:17So
- 1:18our
- 1:18purpose
- 1:18as
- 1:19Walmart
- 1:19business
- 1:19is
- 1:20to
- 1:20save
- 1:20businesses,
- 1:21nonprofits
- 1:22and
- 1:22government
- 1:22entities
- 1:23and
- 1:23time,
- 1:24money
- 1:24and
- 1:24hassle
- 1:24so
- 1:25they
- 1:25can
- 1:25focus
- 1:25on
- 1:25their
- 1:26missions.
- 1:27And
- 1:27we
- 1:27do
- 1:27that
- 1:28with
- 1:28an
- 1:28omnichannel
- 1:29offering.
- 1:29We
- 1:30have
- 1:30our
- 1:30own
- 1:30site,
- 1:31business.walmart.com
- 1:33we
- 1:33have
- 1:34a
- 1:34unique
- 1:34Walmart
- 1:35business
- 1:35app
- 1:36so
- 1:36people
- 1:36can
- 1:36shop
- 1:37us
- 1:37how
- 1:38and
- 1:38when
- 1:38and
- 1:38where
- 1:39they
- 1:39want
- 1:39to
- 1:39in
- 1:40their
- 1:40office,
- 1:40on
- 1:40their
- 1:41desktop
- 1:41or
- 1:41on
- 1:41the
- 1:42go.
- 1:42And
- 1:43then
- 1:43of
- 1:43course
- 1:43they
- 1:43also
- 1:44have
- 1:44the
- 1:44choice
- 1:44of
- 1:45how
- 1:45to
- 1:45receive
- 1:45those
- 1:46orders,
- 1:46whether
- 1:47that's
- 1:47shipping
- 1:48or
- 1:48pickup
- 1:49or
- 1:49or
- 1:49delivery.
- 1:51And
- 1:51we
- 1:51bring
- 1:51them
- 1:52a
- 1:52wide
- 1:52assortment
- 1:53of
- 1:54products
- 1:55at
- 1:55Walmart's
- 1:56everyday
- 1:56low
- 1:56price
- 1:57promise.
- 1:58And
- 1:59we
- 1:59also
- 2:00offer
- 2:00tools
- 2:01that
- 2:01really
- 2:01are
- 2:01about
- 2:02business
- 2:02purchasing
- 2:03processes
- 2:04like
- 2:05multi
- 2:05user
- 2:06accounts
- 2:06or
- 2:07spend
- 2:07management
- 2:07tools.
- 2:08Ashley,
- 2:09dive
- 2:09into
- 2:09a
- 2:10little
- 2:10bit
- 2:10more
- 2:10like
- 2:11how
- 2:11some
- 2:11of
- 2:11the
- 2:12business
- 2:12services
- 2:13differ
- 2:13from
- 2:13the
- 2:14traditional
- 2:14retail
- 2:15operations
- 2:15at
- 2:16Walmart
- 2:16and
- 2:16how
- 2:17those
- 2:17are
- 2:17kind
- 2:17of
- 2:17meeting
- 2:18some
- 2:18of
- 2:18the
- 2:18more
- 2:18unique
- 2:19needs
- 2:19of
- 2:19some
- 2:19of
- 2:20the
- 2:20businesses
- 2:20that
- 2:20are
- 2:20a
- 2:21part
- 2:21of
- 2:21it.
- 2:22Yeah,
- 2:22let
- 2:22me
- 2:23take
- 2:23that
- 2:23by
- 2:23giving
- 2:23an
- 2:23example
- 2:24of
- 2:24a
- 2:24type
- 2:24of
- 2:24customer.
- 2:25So
- 2:25we
- 2:25have
- 2:25a
- 2:26lot
- 2:26of
- 2:26different
- 2:26areas
- 2:26where
- 2:27we've
- 2:27gotten
- 2:27traction.
- 2:27But
- 2:28I'll
- 2:28use
- 2:28the
- 2:29example
- 2:29of
- 2:29a
- 2:29coffee
- 2:30shop.
- 2:30So
- 2:30we
- 2:30have
- 2:31millions
- 2:32of
- 2:32items
- 2:33in
- 2:33our
- 2:33assortment.
- 2:34But
- 2:34one
- 2:35of
- 2:35the
- 2:35things
- 2:35we've
- 2:35really
- 2:36built
- 2:36out
- 2:36that's
- 2:36unique
- 2:37for
- 2:37businesses
- 2:37is
- 2:38business
- 2:38printing.
- 2:39So
- 2:39at
- 2:40kiosks,
- 2:40in
- 2:40our
- 2:41stores
- 2:41or
- 2:41online,
- 2:42businesses
- 2:43can
- 2:43access
- 2:44a
- 2:44wide
- 2:44range
- 2:45of
- 2:45essentially
- 2:46marketing
- 2:47templates.
- 2:47So,
- 2:47so
- 2:47business
- 2:48cards
- 2:49Flyers,
- 2:50signage.
- 2:51So
- 2:51our
- 2:51coffee
- 2:51shop
- 2:52could
- 2:52go
- 2:52in
- 2:52and
- 2:53create
- 2:53marketing
- 2:54materials
- 2:54that
- 2:55are
- 2:55really
- 2:55specific
- 2:56to
- 2:56businesses.
- 2:57And
- 2:57then
- 2:57second,
- 2:58second
- 2:58example
- 2:59would
- 2:59be
- 2:59we
- 2:59have
- 2:59automated
- 3:00purchasing
- 3:00and
- 3:01delivery
- 3:01through
- 3:01subscription.
- 3:02You
- 3:02can
- 3:03select
- 3:03items
- 3:04and
- 3:04you
- 3:04can
- 3:04have
- 3:04them
- 3:04delivered,
- 3:05shipped,
- 3:06arrived
- 3:06to
- 3:06you
- 3:06on
- 3:07the
- 3:07cadence
- 3:07you
- 3:08select.
- 3:08And
- 3:09so
- 3:09our
- 3:09same
- 3:09coffee
- 3:10shop
- 3:10could
- 3:10go
- 3:10ahead
- 3:11and
- 3:11put
- 3:12things
- 3:12like
- 3:12coffee
- 3:13cups
- 3:14on
- 3:14a
- 3:14subscription
- 3:15basis
- 3:16and
- 3:16ensure
- 3:16that
- 3:16those
- 3:16are
- 3:17going
- 3:17to
- 3:17be
- 3:17in
- 3:17stock,
- 3:18they're
- 3:18going
- 3:18to
- 3:18have
- 3:18peace
- 3:19of
- 3:19mind,
- 3:19they're
- 3:19going
- 3:19to
- 3:20be
- 3:20in
- 3:20control.
- 3:21And
- 3:21then
- 3:21a
- 3:21third
- 3:22example
- 3:22would
- 3:23be
- 3:23that
- 3:24they,
- 3:24we
- 3:24offer
- 3:24a
- 3:25lot
- 3:25of
- 3:25choice
- 3:25and
- 3:25flexibility
- 3:26in
- 3:26how
- 3:26they
- 3:27receive
- 3:27orders
- 3:28that
- 3:28can
- 3:28match
- 3:28their
- 3:29operating
- 3:29rhythm.
- 3:30So
- 3:30obviously
- 3:31we
- 3:31have,
- 3:31you
- 3:32know,
- 3:32one
- 3:32tap
- 3:32check
- 3:33in
- 3:33for
- 3:33curbside
- 3:34pickup,
- 3:35we
- 3:35have
- 3:35next
- 3:35day
- 3:35and
- 3:36two
- 3:36day
- 3:36shipping
- 3:37and
- 3:37we
- 3:37have
- 3:38delivery
- 3:38and
- 3:39express
- 3:39delivery
- 3:40from
- 3:40stores.
- 3:41So
- 3:41again,
- 3:41our
- 3:41coffee
- 3:42shop,
- 3:42if
- 3:42they're
- 3:42running
- 3:42out
- 3:43of
- 3:43milk
- 3:43right
- 3:43before
- 3:44that
- 3:44afternoon
- 3:45caffeine
- 3:46break,
- 3:47they
- 3:47could
- 3:48have
- 3:48an
- 3:48express
- 3:48delivery
- 3:49from
- 3:49the
- 3:49store
- 3:50and
- 3:50have
- 3:51that
- 3:51milk
- 3:51delivered
- 3:52very
- 3:52quickly
- 3:52so
- 3:53they
- 3:53can
- 3:53keep
- 3:53the
- 3:53lattes
- 3:54rolling
- 3:54and
- 3:55not
- 3:55have
- 3:55to
- 3:55take
- 3:55a
- 3:56barista
- 3:56off
- 3:56the
- 3:56line
- 3:56and
- 3:57send
- 3:57them
- 3:57out
- 3:57to
- 3:57the
- 3:57store.
- 3:58So
- 3:58those
- 3:59are
- 3:59some
- 3:59examples.
- 3:59And
- 4:00then,
- 4:00you
- 4:00know,
- 4:01we
- 4:01also
- 4:01have
- 4:01this
- 4:01idea
- 4:02of
- 4:02spend
- 4:02limits,
- 4:03approval
- 4:04flows,
- 4:05pay
- 4:05by
- 4:06invoice,
- 4:06where
- 4:07businesses
- 4:08can
- 4:08be
- 4:08approved,
- 4:09check
- 4:10out
- 4:10by
- 4:10entering
- 4:10a
- 4:11purchase
- 4:11order
- 4:11number,
- 4:12get
- 4:12invoiced
- 4:13and
- 4:13Pay
- 4:13with
- 4:13net
- 4:1330
- 4:14terms.
- 4:14So
- 4:14that
- 4:15I
- 4:15think
- 4:15kind
- 4:15of
- 4:15illustrates
- 4:16the
- 4:17examples
- 4:18of
- 4:18how
- 4:18do
- 4:19we
- 4:19leverage
- 4:19Walmart
- 4:20in
- 4:20ways
- 4:20that
- 4:21matter
- 4:21to
- 4:22organizations
- 4:23and
- 4:23then
- 4:23what
- 4:23are
- 4:23some
- 4:23of
- 4:24these
- 4:24things
- 4:24they've
- 4:24added
- 4:24on
- 4:25that
- 4:25are
- 4:25uniquely
- 4:26to
- 4:26meet
- 4:26their
- 4:27needs.
- 4:27So
- 4:27Ashley
- 4:28Ann's
- 4:28a
- 4:28big
- 4:28fan
- 4:28of
- 4:28Walmart
- 4:29plus
- 4:29she's
- 4:30probably
- 4:30the
- 4:30biggest
- 4:30fan
- 4:31out
- 4:31there.
- 4:31Is
- 4:31there
- 4:31a
- 4:31comparable
- 4:32program
- 4:32for
- 4:32if
- 4:33you're
- 4:33a
- 4:33Walmart,
- 4:33if
- 4:33you're
- 4:34a
- 4:34small
- 4:34business
- 4:34owner
- 4:34or
- 4:35if
- 4:35you're
- 4:35know
- 4:35one
- 4:35of
- 4:35these
- 4:35entities
- 4:36that
- 4:36you
- 4:36talked
- 4:36about,
- 4:36Is
- 4:37there
- 4:37something
- 4:37similar?
- 4:38I
- 4:38love
- 4:38that
- 4:38you
- 4:39asked
- 4:39that.
- 4:39So
- 4:40to
- 4:40become
- 4:41a
- 4:41customer
- 4:41of
- 4:42Walmart
- 4:42business,
- 4:42you
- 4:42need
- 4:43to
- 4:43be,
- 4:43as
- 4:44I
- 4:44mentioned,
- 4:44a
- 4:44business,
- 4:44nonprofit
- 4:45or
- 4:45government
- 4:45entity.
- 4:46We
- 4:46do
- 4:47have
- 4:47a
- 4:47verification
- 4:48process.
- 4:49Those
- 4:49organizations
- 4:50could
- 4:50have
- 4:50a
- 4:50free
- 4:50account
- 4:51and
- 4:51use
- 4:52that
- 4:52forever.
- 4:53But
- 4:53we
- 4:53do
- 4:53have
- 4:54Walmart
- 4:54Business
- 4:55plus,
- 4:55which
- 4:56is
- 4:56an
- 4:56equivalent
- 4:57membership
- 4:57program,
- 4:58trades
- 4:59on
- 4:59some
- 4:59of
- 4:59the
- 5:00same
- 5:00core
- 5:01retail
- 5:01benefits
- 5:02like
- 5:03free
- 5:03shipping,
- 5:04no
- 5:04minimum,
- 5:05free
- 5:05delivery
- 5:05from
- 5:05stores
- 5:06for
- 5:06baskets
- 5:07over
- 5:07$35.
- 5:08And
- 5:08then
- 5:09we've
- 5:09added
- 5:09in
- 5:09again
- 5:10features
- 5:10that
- 5:10are
- 5:11unique
- 5:11or
- 5:11benefits
- 5:12that
- 5:12are
- 5:12unique
- 5:13for
- 5:13businesses,
- 5:14like
- 5:15certain
- 5:16spend
- 5:16management
- 5:17analytic
- 5:18tools
- 5:18that
- 5:18would
- 5:19let
- 5:19businesses
- 5:19go
- 5:20deeper
- 5:20in
- 5:20terms
- 5:20of
- 5:20slicing
- 5:21and
- 5:21dicing
- 5:21their
- 5:22spend
- 5:22by
- 5:23time
- 5:23period,
- 5:23by
- 5:24category,
- 5:24by
- 5:25user,
- 5:26et
- 5:26cetera.
- 5:26So
- 5:26that's
- 5:27a
- 5:27benefit
- 5:27we've
- 5:27baked
- 5:28into
- 5:28our
- 5:28membership.
- 5:29That
- 5:29makes
- 5:29sense
- 5:30for
- 5:30an
- 5:30organizational
- 5:31membership.
- 5:32Got
- 5:32it.
- 5:32Got
- 5:32it.
- 5:33Yeah.
- 5:33We're
- 5:33going
- 5:33to
- 5:33have
- 5:33to
- 5:33take
- 5:33a
- 5:33look
- 5:33at
- 5:33this
- 5:34ad
- 5:34for
- 5:34omnitalk.
- 5:35I
- 5:35didn't
- 5:35even
- 5:35know
- 5:35this
- 5:35existed,
- 5:36so.
- 5:37So
- 5:37I'm
- 5:37curious,
- 5:37Ed,
- 5:38when
- 5:38you
- 5:39look
- 5:39forward
- 5:39to
- 5:39the
- 5:39end
- 5:40of,
- 5:40I
- 5:40mean,
- 5:402025
- 5:41is
- 5:41almost
- 5:41to
- 5:41a
- 5:41close.
- 5:41We
- 5:42got
- 5:42another
- 5:42month
- 5:42to
- 5:43go.
- 5:43But
- 5:43as
- 5:43you
- 5:44look
- 5:44beyond
- 5:44that
- 5:44in
- 5:442026,
- 5:45in
- 5:46the
- 5:46future,
- 5:46what
- 5:46are
- 5:47you
- 5:47most
- 5:47excited
- 5:47about?
- 5:48I
- 5:49go
- 5:49back
- 5:49to
- 5:49what
- 5:49we're
- 5:50trying
- 5:50to
- 5:50do
- 5:50for
- 5:51our
- 5:51organizational
- 5:52customers,
- 5:52which
- 5:52is
- 5:53bring
- 5:53them
- 5:53great
- 5:53assortment,
- 5:55price
- 5:55and
- 5:55experiences
- 5:56to
- 5:56earn
- 5:57their
- 5:57trust
- 5:57and
- 5:58earn
- 5:58an
- 5:58increasing
- 5:58share
- 5:59of
- 5:59their
- 5:59wallet.
- 6:00A
- 6:01couple
- 6:01things
- 6:01I'm
- 6:01excited
- 6:01about
- 6:02for
- 6:02next
- 6:02year
- 6:02is
- 6:02continuing
- 6:03to
- 6:03expand
- 6:03that
- 6:04assortment
- 6:04with
- 6:05more
- 6:05and
- 6:05more
- 6:05B2B
- 6:06oriented
- 6:07or
- 6:07B2B
- 6:08specific
- 6:08products,
- 6:09larger
- 6:10pack
- 6:10sizes,
- 6:11industry
- 6:11specific
- 6:12items,
- 6:13and
- 6:14then
- 6:14in
- 6:14terms
- 6:14of
- 6:14experiences,
- 6:15we
- 6:16will
- 6:16introduce
- 6:17additional
- 6:18spend
- 6:18management
- 6:19tools.
- 6:19That's
- 6:19just
- 6:20a
- 6:20really
- 6:20big
- 6:20part
- 6:21of
- 6:21how
- 6:21organizations
- 6:23operate.
- 6:24And
- 6:24we
- 6:24will
- 6:25expand
- 6:25pay
- 6:25by
- 6:26invoice.
- 6:26So
- 6:27we're
- 6:27looking
- 6:27forward
- 6:27to
- 6:28enabling
- 6:28those
- 6:29experiences
- 6:30that
- 6:30again,
- 6:30kind
- 6:31of
- 6:31allow
- 6:31us
- 6:31to
- 6:32earn
- 6:32the
- 6:32trust,
- 6:32earn
- 6:33the
- 6:33business
- 6:33of
- 6:34our
- 6:34customers.
- 6:35Just
- 6:36as
- 6:36we
- 6:36do
- 6:36on
- 6:36the
- 6:36Walmart
- 6:37side.
- 6:37Right.
- 6:37Just
- 6:37another
- 6:38great
- 6:38example
- 6:38of
- 6:38Walmart
- 6:39taking
- 6:39the
- 6:39one
- 6:39plus
- 6:40one
- 6:40equals
- 6:40three
- 6:40approach
- 6:41to
- 6:41serving
- 6:42their
- 6:42customers
- 6:42across
- 6:43all
- 6:43varieties
- 6:43of
- 6:44end
- 6:44shapes
- 6:44and
- 6:45sizes.
- 6:45Thank
- 6:45you,
- 6:45Ashley.
- 6:46Thanks,
- 6:46Ashley.