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E30 Fix Mid-Funnel Drop Off with James Weaver
Episode Summary
In this episode, host Granger Forson sits down with health insurance expert James Weaver, who runs a WPA Healthcare Practice franchise covering Cheltenham and the Cotswolds. James shares his journey from 40 years in corporate sales to building a client portfolio of 750 lives undercover. They explore how private health insurance acts as a critical "safety net" for families and small businesses, the operational freedom of leveraging a franchise back-office model, and a detailed sales strategy session on how to shorten long sales cycles in complex B2B environments.
Key Takeaways…
The skinny
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