Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
How YouTube Shorts Changed B2B Sales
We dissect how Salesforce transformed its account-based marketing approach by integrating short-form video into the top of the funnel, using a specific case study from their Q3 2026 campaign. Lucas and Luna break down the exact metrics: a forty-two percent increase in qualified leads from organic shorts, and the surprising friction point that killed conversion for half their team. We look at the 'context collapse' problem when long-form educational content meets fifteen-second attention spans, and why one particular call-to-action structure outperformed traditional link-in-bio…
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