669: 669: The Piggyback Principle: The “Lazy” Way to Build a Successful Side Hustle
The Piggyback Principle is a business idea framework that looks at popular market trends or “ecosystems” and seeks ways to support or supplement those trends.
It’s a faster way to start a business because you can capitalize on what’s already hot with an additional or complementary product or service.
Basically, your side hustle can ride piggyback on a larger business or trend. You could even say that my now-retired shoe-business was a piggyback business on the e-commerce trend and the comparison shopping trend.
It’s a concept I first wrote about 10 years ago, but at that time, I took a pretty…
The skinny
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