Latest / Omni Talk Retail / 2024's Most Brilliant Retail Moves: From Carvana's 99% Recovery to Abercrombie's Cool Comeback

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2024's Most Brilliant Retail Moves: From Carvana's 99% Recovery to Abercrombie's Cool Comeback · Omni Talk Retail

• 0:00
  Best
• 0:00
  strategic
• 0:01
  move
• 0:01
  from
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  a
• 0:02
  struggling
• 0:02
  retailer
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  or
• 0:03
  if
• 0:03
  you
• 0:03
  want
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  to
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  just
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  go
• 0:04
  best
• 0:04
  strategic
• 0:04
  move
• 0:05
  that
• 0:05
  you
• 0:05
  saw
• 0:05
  in
• 0:05
  retail
• 0:05
  this
• 0:06
  year,
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  that's
• 0:06
  okay
• 0:06
  too.
• 0:07
  And
• 0:07
  why
• 0:07
  don't
• 0:08
  you
• 0:08
  go
• 0:08
  first
• 0:08
  this
• 0:08
  time?
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  Mine
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  was
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  Kohl's
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  and
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  Babies
• 0:11
  R
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  Us.
• 0:11
  I
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  think
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  if
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  something's
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  going
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  to
• 0:12
  help
• 0:13
  bring
• 0:14
  a
• 0:14
  younger
• 0:14
  demographic
• 0:15
  into
• 0:15
  Kohl's,
• 0:15
  like
• 0:16
  you've
• 0:16
  already
• 0:16
  got
• 0:16
  them
• 0:16
  coming
• 0:17
  for
• 0:17
  Sephora
• 0:17
  and
• 0:17
  I
• 0:17
  think
• 0:18
  Babies
• 0:18
  R
• 0:18
  Us
• 0:19
  and
• 0:19
  creating
• 0:19
  a
• 0:20
  baby
• 0:20
  registry
• 0:21
  for
• 0:21
  Kohl's
• 0:22
  shoppers,
• 0:23
  I
• 0:23
  think
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  that
• 0:23
  was,
• 0:24
  that
• 0:24
  was
• 0:24
  a
• 0:24
  smart
• 0:25
  move.
• 0:25
  We
• 0:25
  don't
• 0:25
  have
• 0:25
  any
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  data
• 0:26
  on
• 0:26
  what
• 0:27
  kind
• 0:27
  of
• 0:27
  lift
• 0:27
  that's
• 0:27
  providing
• 0:28
  yet
• 0:28
  from
• 0:28
  what
• 0:28
  I
• 0:29
  could
• 0:29
  tell,
• 0:29
  but
• 0:29
  I,
• 0:30
  I'm
• 0:30
  excited
• 0:30
  to
• 0:31
  look
• 0:31
  to
• 0:31
  that
• 0:31
  in
• 0:31
  2025
• 0:32
  and
• 0:32
  see
• 0:32
  if
• 0:33
  that's
• 0:33
  been
• 0:33
  helping
• 0:34
  bring
• 0:34
  more
• 0:34
  people
• 0:34
  into
• 0:35
  the
• 0:35
  stores
• 0:35
  and
• 0:35
  into
• 0:36
  Kohl's
• 0:36
  online
• 0:37
  properties.
• 0:38
  Awesome.
• 0:39
  Awesome.
• 0:39
  That's
• 0:39
  a
• 0:39
  good
• 0:39
  pick.
• 0:40
  Yeah,
• 0:40
  we've
• 0:40
  always
• 0:41
  been,
• 0:41
  always
• 0:41
  been
• 0:41
  curious
• 0:42
  to
• 0:42
  see
• 0:42
  what
• 0:42
  impact
• 0:43
  that's
• 0:43
  going
• 0:43
  to
• 0:43
  have.
• 0:43
  Yeah,
• 0:44
  like
• 0:44
  you
• 0:44
  said,
• 0:44
  we
• 0:44
  haven't
• 0:44
  seen
• 0:44
  any
• 0:45
  yet.
• 0:45
  Mine,
• 0:46
  actually,
• 0:46
  real
• 0:46
  quick,
• 0:47
  was
• 0:47
  she
• 0:47
  in
• 0:48
  the
• 0:48
  Children's
• 0:48
  Place?
• 0:49
  I
• 0:50
  love
• 0:50
  that
• 0:50
  move.
• 0:51
  I
• 0:51
  think
• 0:51
  it's
• 0:51
  a
• 0:51
  different
• 0:52
  distribution
• 0:52
  point
• 0:52
  for
• 0:53
  Children's
• 0:53
  Place
• 0:54
  and
• 0:55
  one
• 0:55
  that
• 0:55
  also
• 0:55
  potentially
• 0:56
  changes
• 0:56
  the
• 0:56
  economics
• 0:57
  of
• 0:57
  your
• 0:57
  DTC
• 0:58
  model
• 0:58
  long
• 0:58
  term
• 0:59
  and
• 0:59
  particularly
• 0:59
  in
• 1:00
  a
• 1:00
  category
• 1:00
  where
• 1:01
  delivery
• 1:01
  speed
• 1:02
  just
• 1:02
  isn't
• 1:02
  that
• 1:02
  important
• 1:03
  to
• 1:03
  you.
• 1:03
  And
• 1:04
  so
• 1:04
  I
• 1:04
  think
• 1:04
  that's
• 1:04
  an
• 1:04
  option
• 1:04
  that
• 1:05
  a
• 1:05
  lot
• 1:05
  more
• 1:05
  people
• 1:05
  should
• 1:06
  start
• 1:06
  to
• 1:06
  take
• 1:06
  a
• 1:06
  look
• 1:06
  at
• 1:07
  here
• 1:07
  and
• 1:07
  it
• 1:07
  honestly
• 1:08
  could
• 1:08
  be
• 1:08
  a
• 1:08
  threat
• 1:08
  to
• 1:08
  a
• 1:08
  lot
• 1:08
  of
• 1:09
  retailers
• 1:09
  should
• 1:09
  it
• 1:09
  start
• 1:10
  to
• 1:10
  take
• 1:10
  off
• 1:10
  as
• 1:10
  that
• 1:11
  option.
• 1:11
  But
• 1:12
  David,
• 1:12
  what
• 1:12
  about
• 1:12
  you?
• 1:14
  So
• 1:14
  mine's
• 1:14
  the
• 1:15
  non
• 1:15
  traditional
• 1:15
  retailer,
• 1:16
  but
• 1:16
  Carvana.
• 1:17
  So
• 1:17
  in
• 1:18
  2022,
• 1:20
  the
• 1:20
  company
• 1:20
  stock
• 1:21
  had
• 1:21
  dropped
• 1:21
  99%
• 1:22
  and
• 1:23
  there
• 1:23
  was
• 1:24
  a
• 1:24
  lot
• 1:24
  of
• 1:24
  talk
• 1:24
  that
• 1:25
  they
• 1:25
  were
• 1:25
  going
• 1:25
  to
• 1:25
  go
• 1:25
  bankrupt.
• 1:26
  So
• 1:26
  since
• 1:27
  pretty
• 1:27
  low
• 1:28
  99%
• 1:29
  rebounded
• 1:29
  from
• 1:30
  a
• 1:30
  low
• 1:30
  of
• 1:30
  $4
• 1:31
  and
• 1:31
  now
• 1:31
  it's
• 1:31
  $230.
• 1:33
  And
• 1:33
  the
• 1:34
  strategy
• 1:34
  behind
• 1:35
  the
• 1:35
  turnaround
• 1:36
  was
• 1:36
  streamlining
• 1:37
  and
• 1:37
  cutting
• 1:37
  costs.
• 1:38
  It
• 1:39
  was
• 1:39
  improving
• 1:39
  customer
• 1:40
  experience.
• 1:40
  And
• 1:41
  then
• 1:41
  the
• 1:41
  last
• 1:41
  thing
• 1:41
  is
• 1:42
  they
• 1:42
  got
• 1:42
  smart
• 1:42
  and
• 1:42
  they
• 1:43
  went
• 1:43
  into
• 1:43
  ancillary
• 1:44
  services.
• 1:45
  So
• 1:45
  financing
• 1:46
  vehicle
• 1:47
  auctions.
• 1:48
  They
• 1:48
  just
• 1:49
  expanded
• 1:50
  the
• 1:50
  business
• 1:50
  model
• 1:50
  and
• 1:50
  they've
• 1:51
  rebounded.
• 1:51
  I
• 1:52
  mean,
• 1:52
  in
• 1:52
  a
• 1:52
  pretty
• 1:52
  darn
• 1:53
  impressive
• 1:53
  way.
• 1:54
  Yeah,
• 1:55
  that's
• 1:55
  a
• 1:55
  great
• 1:55
  pick.
• 1:55
  Wow.
• 1:56
  Yeah,
• 1:56
  kind
• 1:56
  of
• 1:56
  off
• 1:56
  the
• 1:56
  radar
• 1:57
  screen
• 1:57
  for
• 1:57
  us
• 1:57
  too
• 1:57
  here
• 1:57
  at
• 1:57
  the
• 1:58
  show.
• 1:58
  All
• 1:58
  right,
• 1:58
  Chad,
• 1:59
  what
• 1:59
  about
• 1:59
  you?
• 2:00
  All
• 2:00
  right.
• 2:00
  I
• 2:00
  had
• 2:01
  to
• 2:01
  redefine
• 2:02
  the
• 2:02
  category
• 2:02
  for
• 2:03
  David.
• 2:04
  So
• 2:04
  this
• 2:04
  is.
• 2:04
  You
• 2:05
  guys
• 2:05
  are
• 2:05
  just
• 2:05
  adding.
• 2:06
  This
• 2:06
  is.
• 2:07
  I
• 2:07
  love
• 2:07
  how
• 2:07
  you're
• 2:07
  just
• 2:07
  taking
• 2:08
  it
• 2:08
  into
• 2:08
  your
• 2:08
  own
• 2:08
  hands.
• 2:09
  The
• 2:09
  Omnis
• 2:09
  will
• 2:09
  be
• 2:10
  the
• 2:10
  A
• 2:10
  and
• 2:10
  Ms.
• 2:11
  And
• 2:12
  Chris
• 2:12
  and
• 2:12
  I
• 2:12
  will
• 2:12
  be
• 2:13
  the
• 2:13
  guests.
• 2:13
  Yes.
• 2:14
  I
• 2:14
  love
• 2:14
  this.
• 2:14
  Keep
• 2:15
  going.
• 2:15
  That
• 2:15
  envelope
• 2:16
  looks
• 2:16
  like
• 2:16
  the
• 2:16
  end
• 2:16
  of
• 2:17
  the
• 2:17
  Departed
• 2:17
  too,
• 2:18
  where
• 2:18
  he,
• 2:18
  like,
• 2:18
  scrapes
• 2:18
  out
• 2:19
  his
• 2:19
  name
• 2:19
  or
• 2:19
  whatever,
• 2:19
  you
• 2:20
  know,
• 2:20
  if
• 2:20
  you
• 2:20
  know
• 2:20
  that
• 2:20
  reference.
• 2:21
  But
• 2:21
  anyways,
• 2:21
  best
• 2:22
  strategy
• 2:23
  from
• 2:23
  a
• 2:23
  rebounding
• 2:24
  retailer.
• 2:25
  Rebounding
• 2:25
  retailer
• 2:26
  to
• 2:26
  it.
• 2:26
  Okay.
• 2:26
  Okay.
• 2:27
  And
• 2:28
  we.
• 2:28
  We've
• 2:29
  talked
• 2:29
  about
• 2:29
  this
• 2:29
  one
• 2:29
  already,
• 2:30
  so
• 2:30
  no
• 2:30
  need
• 2:30
  to.
• 2:31
  To
• 2:31
  mine
• 2:31
  it
• 2:31
  too
• 2:31
  much
• 2:32
  deeper.
• 2:32
  But.
• 2:32
  But
• 2:33
  it
• 2:33
  is
• 2:33
  Abercrombie
• 2:35
  and
• 2:35
  rebounding
• 2:36
  because
• 2:36
  they
• 2:36
  are
• 2:36
  coming
• 2:36
  off
• 2:37
  obviously
• 2:37
  a
• 2:37
  really
• 2:37
  good
• 2:38
  23
• 2:39
  as
• 2:39
  well.
• 2:39
  They
• 2:39
  were
• 2:39
  up
• 2:40
  16%
• 2:40
  last
• 2:41
  year,
• 2:41
  up
• 2:41
  another
• 2:41
  12
• 2:42
  to
• 2:42
  13%
• 2:43
  this
• 2:43
  year.
• 2:43
  We
• 2:44
  talked
• 2:44
  about
• 2:44
  kind
• 2:44
  of
• 2:44
  abandon,
• 2:45
  abandoning
• 2:46
  the
• 2:46
  legacy
• 2:46
  image
• 2:47
  and,
• 2:47
  you
• 2:48
  know,
• 2:48
  now
• 2:48
  creating,
• 2:50
  you
• 2:51
  know,
• 2:51
  accessible
• 2:51
  product
• 2:52
  designs.
• 2:52
  Feel
• 2:53
  good
• 2:53
  marketing
• 2:54
  from
• 2:54
  America's
• 2:55
  most
• 2:55
  hated
• 2:56
  retailer
• 2:56
  to
• 2:57
  being
• 2:58
  cool
• 2:58
  and
• 2:58
  hot
• 2:58
  again.
• 2:59
  And
• 2:59
  obviously
• 2:59
  the
• 3:00
  fashion
• 3:00
  retail
• 3:00
  market's
• 3:01
  not
• 3:01
  posting
• 3:01
  those
• 3:01
  numbers
• 3:02
  overall.
• 3:04
  Well,
• 3:04
  I
• 3:05
  can't
• 3:05
  disagree
• 3:05
  with
• 3:06
  that
• 3:06
  one.
• 3:06
  That's
• 3:06
  a
• 3:06
  good
• 3:07
  call.
• 3:08
  I
• 3:08
  think.
• 3:08
  Abercrombie,
• 3:09
  like
• 3:10
  I
• 3:10
  said,
• 3:10
  just
• 3:11
  go.
• 3:11
  Go
• 3:11
  give
• 3:12
  it
• 3:12
  a
• 3:12
  visit,
• 3:12
  people.
• 3:13
  Go
• 3:13
  check
• 3:13
  it
• 3:13
  out
• 3:13
  and
• 3:14
  see
• 3:14
  why.
• 3:14
  Why
• 3:15
  it's
• 3:15
  been
• 3:16
  so
• 3:16
  talked
• 3:17
  about
• 3:17
  in
• 3:17
  today's
• 3:18
  award
• 3:18
  show.