Latest / Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#240 3 Marketing Mistakes That Keep Contractors Stuck Under $10M
In this episode of Owned and Operated, John Wilson is joined by Ethan Wright from Service Scalers to tackle the three biggest marketing mistakes that keep service companies from scaling. Together, they break down why most owners get lost chasing leads, how spreading budgets too thin kills ROI, and why neglecting your Google Business Profile can cost you serious growth.
John and Ethan dig into the numbers that actually matter—booking rates, cost per lead, demo rates, and ROI—and explain how knowing your funnel from start to finish separates winning operators from those stuck blaming “bad…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.