Latest / STR Data Lab™ by AirDNA
August U.S. Market Review with Paralee Walls
In this week's episode, Jamie sits down with Paralee Walls, co-host at STR Data Lab and VP of Marketing for AirDNA. Before diving into the August data, Paralee unpacks her Oktoberfest experience in Munich, which Jamie reveals saw a 30% surge in demand and a 20% increase in ADRs compared to last year.
Although August sits squarely in the peak of summer travel, demand didn't sizzle as much as in July. We witnessed another month of declines: RevPAR dipped by 4%, and occupancy fell by 4.2%, reaching 60.4%. This marks the first time since July 2020 that we've dipped below past occupancy levels…
The skinny
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