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Can Anyone Actually Build the "Spotify of Shopping"? | Fast Five Shorts · Omni Talk Retail

• 0:00
  A
• 0:00
  new
• 0:00
  startup
• 0:00
  called
• 0:00
  the
• 0:01
  Mall
• 0:01
  has
• 0:01
  launched
• 0:01
  an
• 0:01
  app
• 0:02
  that
• 0:02
  aims
• 0:02
  to
• 0:02
  be
• 0:02
  a
• 0:02
  universal
• 0:03
  shopping
• 0:03
  feed,
• 0:04
  a
• 0:04
  kind
• 0:04
  of
• 0:05
  Spotify
• 0:06
  for
• 0:06
  online
• 0:06
  retail,
• 0:07
  if
• 0:07
  you
• 0:07
  will,
• 0:07
  letting
• 0:08
  users
• 0:08
  follow
• 0:08
  their
• 0:08
  favorite
• 0:09
  brands,
• 0:09
  track
• 0:09
  sales
• 0:10
  and
• 0:10
  product
• 0:10
  drops,
• 0:11
  and
• 0:11
  discover
• 0:11
  new
• 0:11
  products
• 0:12
  across
• 0:12
  more
• 0:12
  than
• 0:12
  10,000
• 0:13
  retailers
• 0:14
  all
• 0:14
  in
• 0:14
  one
• 0:14
  place.
• 0:15
  According
• 0:15
  to
• 0:15
  TechCrunch,
• 0:16
  the
• 0:16
  mall
• 0:16
  was
• 0:16
  founded
• 0:17
  in
• 0:17
  October
• 0:18
  25
• 0:18
  by
• 0:19
  co
• 0:19
  founder
• 0:20
  and
• 0:20
  CEO
• 0:20
  Shreya
• 0:21
  Halder,
• 0:21
  a
• 0:21
  Stanford
• 0:22
  computer
• 0:22
  science
• 0:23
  grad.
• 0:23
  So
• 0:23
  you
• 0:23
  know,
• 0:23
  it
• 0:24
  just
• 0:24
  must
• 0:24
  be
• 0:24
  awesome.
• 0:25
  Chap
• 0:25
  and
• 0:25
  co
• 0:26
  founder
• 0:26
  and
• 0:26
  CEO
• 0:27
  Ellie
• 0:28
  Konskar,
• 0:28
  who
• 0:28
  previously
• 0:29
  worked
• 0:29
  at
• 0:29
  Tom
• 0:29
  Ford
• 0:30
  and
• 0:30
  Carla
• 0:30
  Otto.
• 0:31
  The
• 0:31
  two
• 0:31
  connected
• 0:32
  through
• 0:32
  a
• 0:32
  female
• 0:32
  founder
• 0:33
  circle
• 0:33
  in
• 0:33
  Los
• 0:34
  Angeles
• 0:34
  rather
• 0:35
  than
• 0:35
  using
• 0:35
  brand
• 0:36
  APIs
• 0:36
  or
• 0:37
  affiliate
• 0:37
  partnerships.
• 0:38
  The
• 0:38
  Mall
• 0:38
  scrapes
• 0:39
  retail
• 0:39
  websites
• 0:40
  frequently
• 0:40
  enough
• 0:41
  to
• 0:41
  track
• 0:41
  sales
• 0:42
  restocks,
• 0:43
  drops
• 0:43
  and
• 0:43
  promotions,
• 0:44
  and
• 0:44
  alerts
• 0:45
  users
• 0:45
  via
• 0:45
  push
• 0:46
  notifications
• 0:47
  when
• 0:47
  users
• 0:48
  are
• 0:48
  ready
• 0:48
  to
• 0:48
  buy.
• 0:48
  A
• 0:48
  browser
• 0:49
  opens
• 0:49
  inside
• 0:50
  the
• 0:50
  app
• 0:50
  and
• 0:50
  takes
• 0:51
  them
• 0:51
  directly
• 0:51
  to
• 0:51
  the
• 0:52
  brand's
• 0:52
  site
• 0:52
  to
• 0:52
  check
• 0:53
  out.
• 0:53
  The
• 0:53
  app
• 0:53
  is
• 0:54
  currently
• 0:54
  live
• 0:54
  only
• 0:55
  in
• 0:55
  beta
• 0:56
  and
• 0:56
  and
• 0:56
  is
• 0:56
  invite
• 0:57
  only,
• 0:57
  and
• 0:58
  it's
• 0:58
  currently
• 0:58
  being
• 0:58
  tested
• 0:59
  with
• 0:59
  4,500
• 1:00
  early
• 1:00
  users,
• 1:01
  but
• 1:01
  it's
• 1:01
  expected
• 1:02
  to
• 1:02
  be
• 1:02
  broadly
• 1:02
  available
• 1:03
  by
• 1:03
  the
• 1:03
  end
• 1:03
  of
• 1:04
  the
• 1:04
  summer.
• 1:05
  Chap
• 1:05
  the
• 1:05
  Mall
• 1:06
  is
• 1:06
  pitching
• 1:06
  itself
• 1:06
  as
• 1:07
  a
• 1:07
  solution
• 1:07
  to
• 1:08
  the
• 1:08
  fragmented,
• 1:09
  multi
• 1:09
  tab
• 1:09
  online
• 1:10
  shopping
• 1:10
  experience.
• 1:11
  Does
• 1:12
  this
• 1:12
  startup
• 1:12
  have
• 1:12
  legs
• 1:13
  to
• 1:13
  reshape
• 1:14
  how
• 1:14
  people
• 1:14
  discover
• 1:14
  and
• 1:15
  shop
• 1:15
  online?
• 1:16
  Or
• 1:16
  is
• 1:16
  it
• 1:17
  too
• 1:17
  easy
• 1:17
  for
• 1:17
  Amazon,
• 1:18
  Google
• 1:19
  or
• 1:19
  even
• 1:19
  TikTok
• 1:20
  to
• 1:21
  replicate
• 1:21
  and
• 1:21
  ultimately
• 1:22
  destroy
• 1:22
  it
• 1:23
  in
• 1:23
  one
• 1:23
  fell
• 1:24
  swoop?
• 1:24
  So
• 1:25
  Chris,
• 1:25
  I
• 1:26
  had
• 1:26
  not
• 1:26
  heard
• 1:26
  of
• 1:27
  this
• 1:27
  prior
• 1:27
  to
• 1:28
  this
• 1:29
  podcast.
• 1:30
  I
• 1:30
  went
• 1:31
  checked
• 1:31
  it
• 1:31
  out.
• 1:31
  I
• 1:31
  guess
• 1:32
  I'm
• 1:32
  on
• 1:32
  the
• 1:32
  wait
• 1:32
  list
• 1:33
  now.
• 1:33
  I
• 1:33
  found
• 1:33
  it
• 1:33
  odd
• 1:34
  that
• 1:34
  I
• 1:34
  have
• 1:34
  to,
• 1:35
  you
• 1:35
  know,
• 1:35
  get
• 1:35
  on
• 1:36
  a
• 1:36
  wait
• 1:36
  list
• 1:36
  to
• 1:37
  experience
• 1:37
  this
• 1:37
  product,
• 1:38
  but
• 1:38
  I'm
• 1:39
  on
• 1:39
  the
• 1:39
  list.
• 1:39
  I
• 1:39
  guess
• 1:40
  I
• 1:40
  am
• 1:41
  not
• 1:41
  optimistic
• 1:42
  on
• 1:42
  this
• 1:42
  one.
• 1:42
  On
• 1:43
  its
• 1:43
  surface
• 1:44
  now
• 1:44
  they
• 1:44
  call
• 1:44
  it
• 1:45
  the
• 1:45
  Spotify
• 1:46
  for
• 1:46
  Shopping.
• 1:48
  I
• 1:48
  don't
• 1:48
  love
• 1:49
  that
• 1:49
  analogy
• 1:50
  because
• 1:50
  we're
• 1:50
  talking
• 1:51
  content
• 1:51
  versus
• 1:52
  products.
• 1:53
  Very
• 1:53
  different,
• 1:53
  right?
• 1:54
  And
• 1:54
  I'm
• 1:55
  not
• 1:55
  going
• 1:55
  to
• 1:55
  go
• 1:55
  I'm
• 1:56
  not
• 1:56
  creating
• 1:56
  a
• 1:57
  playlist
• 1:57
  of
• 1:57
  pants
• 1:59
  anytime
• 1:59
  soon.
• 2:01
  So
• 2:02
  it's
• 2:03
  broader
• 2:03
  than
• 2:03
  the
• 2:04
  Google
• 2:04
  Universal
• 2:05
  cart
• 2:05
  thing
• 2:05
  though,
• 2:06
  because
• 2:06
  it
• 2:06
  does
• 2:06
  allow
• 2:07
  you
• 2:07
  to
• 2:07
  build
• 2:07
  a
• 2:08
  mall
• 2:08
  of
• 2:09
  brands
• 2:10
  versus
• 2:10
  specific
• 2:11
  products.
• 2:11
  So
• 2:11
  that's
• 2:12
  interesting.
• 2:13
  But
• 2:13
  then
• 2:13
  it
• 2:13
  also
• 2:14
  does
• 2:14
  some
• 2:14
  of
• 2:14
  the
• 2:15
  same
• 2:15
  things
• 2:15
  that
• 2:16
  Universal
• 2:17
  Google's
• 2:17
  cart
• 2:17
  does,
• 2:18
  which
• 2:18
  is
• 2:18
  like
• 2:18
  watch
• 2:19
  for
• 2:19
  price
• 2:19
  drop,
• 2:20
  price
• 2:20
  drops
• 2:20
  and
• 2:20
  in
• 2:21
  stock
• 2:21
  alerts.
• 2:22
  So
• 2:23
  I'm
• 2:24
  I'll
• 2:24
  be
• 2:25
  honest,
• 2:25
  I'm
• 2:25
  probably
• 2:25
  not
• 2:26
  the
• 2:26
  target
• 2:26
  demographic
• 2:27
  of
• 2:27
  this
• 2:27
  product,
• 2:27
  so
• 2:28
  it's
• 2:28
  tough
• 2:28
  for
• 2:28
  me
• 2:28
  to
• 2:29
  say
• 2:29
  it's
• 2:29
  a
• 2:29
  good
• 2:30
  bet.
• 2:30
  But
• 2:31
  right
• 2:31
  now
• 2:31
  I
• 2:32
  fall
• 2:32
  on
• 2:32
  the
• 2:33
  skeptical
• 2:33
  side
• 2:33
  of
• 2:33
  this
• 2:34
  thing
• 2:34
  and
• 2:35
  the
• 2:35
  Monet,
• 2:35
  the
• 2:36
  monetization
• 2:37
  side
• 2:37
  of
• 2:37
  this
• 2:37
  looks
• 2:38
  to
• 2:38
  be
• 2:38
  a
• 2:38
  B2B
• 2:39
  model
• 2:39
  where
• 2:40
  they're
• 2:40
  selling
• 2:41
  data
• 2:41
  to
• 2:42
  retailers.
• 2:43
  So
• 2:44
  we
• 2:44
  need
• 2:44
  lots
• 2:45
  of
• 2:45
  scale
• 2:45
  on
• 2:45
  the
• 2:45
  consumer
• 2:46
  side
• 2:46
  for
• 2:47
  that
• 2:47
  monetization
• 2:48
  to
• 2:48
  work.
• 2:49
  And
• 2:49
  right
• 2:50
  now,
• 2:50
  I
• 2:50
  don't
• 2:50
  see
• 2:51
  the
• 2:51
  compelling
• 2:52
  consumer
• 2:52
  angle
• 2:53
  that
• 2:53
  drives
• 2:53
  that
• 2:53
  kind
• 2:54
  of
• 2:54
  scale.
• 2:55
  Yeah,
• 2:55
  right.
• 2:55
  Yeah.
• 2:56
  I
• 2:56
  think
• 2:56
  I
• 2:56
  agree.
• 2:57
  I
• 2:57
  think
• 2:57
  I
• 2:57
  agree
• 2:57
  with
• 2:57
  you.
• 2:57
  The
• 2:57
  one
• 2:58
  point
• 2:58
  I
• 2:58
  don't
• 2:58
  agree
• 2:58
  with
• 2:58
  you
• 2:58
  necessarily
• 2:59
  is
• 2:59
  what
• 2:59
  you
• 2:59
  said
• 2:59
  at
• 2:59
  the
• 3:00
  beginning.
• 3:00
  Like,
• 3:00
  I
• 3:00
  think,
• 3:00
  I
• 3:01
  think
• 3:01
  there
• 3:01
  is
• 3:01
  some
• 3:02
  aspect
• 3:02
  of
• 3:02
  the
• 3:03
  future
• 3:03
  of
• 3:03
  retail
• 3:04
  online
• 3:04
  merchandising
• 3:05
  being
• 3:05
  driven
• 3:06
  by
• 3:06
  content.
• 3:07
  So
• 3:07
  I
• 3:07
  think
• 3:07
  there
• 3:07
  is
• 3:08
  some
• 3:08
  analogies
• 3:09
  with
• 3:09
  the
• 3:09
  Spotify,
• 3:10
  but
• 3:10
  that's
• 3:10
  also
• 3:10
  why
• 3:11
  I
• 3:11
  want
• 3:11
  to
• 3:11
  hold
• 3:11
  Ella's
• 3:12
  commentary
• 3:12
  on
• 3:12
  the
• 3:13
  last
• 3:13
  headline
• 3:13
  until
• 3:13
  we
• 3:14
  get
• 3:14
  to
• 3:14
  this
• 3:14
  headline,
• 3:15
  because
• 3:15
  I
• 3:15
  think
• 3:15
  there's,
• 3:15
  there's
• 3:16
  some
• 3:16
  overlaps
• 3:17
  here
• 3:17
  in
• 3:17
  terms
• 3:17
  of
• 3:17
  how
• 3:18
  this
• 3:18
  all
• 3:18
  could
• 3:19
  play
• 3:19
  out.
• 3:19
  But
• 3:19
  I
• 3:20
  think
• 3:20
  fundamentally,
• 3:20
  I
• 3:21
  do
• 3:21
  agree
• 3:21
  with
• 3:21
  you.
• 3:21
  If
• 3:21
  I
• 3:21
  had
• 3:21
  a
• 3:22
  nickel
• 3:22
  for
• 3:22
  every
• 3:22
  time
• 3:23
  I
• 3:23
  covered
• 3:23
  a
• 3:24
  story
• 3:24
  like
• 3:24
  this
• 3:24
  on
• 3:24
  the
• 3:24
  podcast
• 3:25
  in
• 3:25
  the
• 3:25
  Omnitoc
• 3:26
  Fast
• 3:26
  Five
• 3:26
  history,
• 3:26
  I'd
• 3:27
  probably
• 3:27
  have,
• 3:27
  you
• 3:28
  know,
• 3:28
  truthfully,
• 3:28
  20
• 3:28
  cents
• 3:29
  because
• 3:29
  I
• 3:29
  feel
• 3:30
  like
• 3:30
  it
• 3:30
  happens
• 3:30
  every
• 3:31
  year
• 3:31
  to
• 3:31
  two
• 3:31
  years.
• 3:32
  But
• 3:32
  it's
• 3:33
  still
• 3:33
  pretty
• 3:33
  regularly,
• 3:34
  when
• 3:34
  you
• 3:34
  think
• 3:34
  about
• 3:34
  it,
• 3:34
  when
• 3:35
  this
• 3:35
  type
• 3:35
  of
• 3:35
  thing
• 3:35
  is
• 3:36
  breaking
• 3:36
  and
• 3:36
  getting
• 3:36
  the
• 3:36
  coverage
• 3:37
  it
• 3:37
  is.
• 3:37
  The
• 3:38
  last
• 3:38
  one
• 3:38
  I
• 3:38
  remember
• 3:39
  of
• 3:39
  any
• 3:40
  substance
• 3:40
  was
• 3:40
  Veri
• 3:41
  Shop,
• 3:41
  but
• 3:41
  I
• 3:42
  haven't
• 3:42
  heard
• 3:42
  word
• 3:43
  one
• 3:43
  about
• 3:43
  Verishop,
• 3:44
  you
• 3:44
  know,
• 3:45
  since
• 3:45
  it
• 3:45
  came
• 3:45
  on
• 3:45
  the
• 3:45
  scene
• 3:46
  with
• 3:46
  similar
• 3:46
  fanfare.
• 3:47
  So,
• 3:48
  so
• 3:48
  I'm,
• 3:48
  I'm,
• 3:48
  I'm
• 3:49
  actually
• 3:49
  going
• 3:49
  to
• 3:49
  be
• 3:49
  pretty,
• 3:50
  you
• 3:50
  know,
• 3:50
  pretty
• 3:51
  blunt.
• 3:51
  I
• 3:51
  give
• 3:51
  this
• 3:52
  zero
• 3:52
  chance.
• 3:53
  But,
• 3:53
  but
• 3:54
  I
• 3:54
  do
• 3:54
  think
• 3:54
  it's
• 3:55
  the
• 3:55
  reason
• 3:55
  that
• 3:55
  I
• 3:55
  want
• 3:55
  to
• 3:56
  include
• 3:56
  it
• 3:56
  this
• 3:56
  week
• 3:58
  because
• 3:58
  even
• 3:58
  though
• 3:58
  I'm
• 3:59
  not
• 3:59
  long
• 3:59
  on
• 3:59
  it,
• 3:59
  I
• 4:00
  think
• 4:00
  it
• 4:01
  is
• 4:01
  important
• 4:01
  to
• 4:02
  highlight
• 4:02
  because
• 4:02
  it,
• 4:03
  the
• 4:03
  story
• 4:03
  itself
• 4:04
  highlights
• 4:04
  where
• 4:05
  things
• 4:05
  are
• 4:05
  going
• 4:06
  and
• 4:06
  the
• 4:06
  problems
• 4:07
  that
• 4:07
  the
• 4:07
  bigger
• 4:08
  platforms
• 4:08
  are
• 4:09
  going
• 4:09
  to
• 4:09
  set
• 4:09
  out
• 4:10
  to
• 4:10
  try
• 4:10
  and
• 4:10
  solve.
• 4:11
  Which,
• 4:11
  you
• 4:11
  know,
• 4:12
  it's
• 4:12
  like
• 4:12
  Amazon,
• 4:13
  if
• 4:13
  you
• 4:13
  go
• 4:13
  back
• 4:13
  to
• 4:14
  the
• 4:14
  last
• 4:14
  headline,
• 4:14
  is
• 4:15
  kind
• 4:15
  of
• 4:15
  trying
• 4:15
  to
• 4:15
  solve
• 4:16
  this
• 4:16
  in
• 4:16
  some
• 4:16
  ways,
• 4:17
  or
• 4:17
  you
• 4:17
  could
• 4:17
  see
• 4:17
  how
• 4:17
  they
• 4:18
  will
• 4:18
  pivot
• 4:18
  in
• 4:18
  a
• 4:19
  similar
• 4:19
  direction
• 4:19
  over
• 4:20
  time.
• 4:21
  And
• 4:22
  the
• 4:22
  other
• 4:22
  thing
• 4:22
  too
• 4:22
  is
• 4:23
  I
• 4:23
  feel
• 4:23
  like,
• 4:24
  I
• 4:24
  hate
• 4:24
  to
• 4:24
  say
• 4:24
  it,
• 4:25
  but
• 4:25
  I
• 4:25
  feel
• 4:25
  like
• 4:25
  a
• 4:26
  smart
• 4:26
  person,
• 4:26
  probably
• 4:27
  smarter
• 4:27
  than
• 4:27
  me,
• 4:27
  could
• 4:27
  probably
• 4:28
  program
• 4:28
  Cloud
• 4:29
  to
• 4:29
  do
• 4:29
  this
• 4:29
  for
• 4:29
  themselves
• 4:30
  just
• 4:30
  as
• 4:31
  a
• 4:31
  personal
• 4:31
  feature
• 4:32
  for
• 4:32
  them
• 4:32
  and,
• 4:33
  you
• 4:33
  know,
• 4:33
  you
• 4:34
  know,
• 4:34
  day
• 4:34
  in
• 4:34
  and
• 4:34
  day
• 4:34
  out,
• 4:35
  if
• 4:35
  they're
• 4:35
  really
• 4:35
  inclined
• 4:36
  to
• 4:36
  want
• 4:36
  to
• 4:37
  shop
• 4:37
  this
• 4:37
  way.
• 4:38
  Right.
• 4:39
  But,
• 4:39
  but,
• 4:40
  but
• 4:40
  I
• 4:40
  don't
• 4:40
  know.
• 4:40
  Producer
• 4:41
  Ella,
• 4:41
  what
• 4:41
  do
• 4:41
  you,
• 4:41
  what
• 4:42
  do
• 4:42
  you
• 4:42
  think
• 4:42
  here?
• 4:42
  You
• 4:42
  know,
• 4:43
  like,
• 4:43
  what's
• 4:43
  your,
• 4:44
  what's
• 4:44
  your
• 4:44
  take
• 4:44
  on,
• 4:45
  on
• 4:45
  shopping
• 4:46
  apparel
• 4:46
  on
• 4:46
  Amazon
• 4:47
  and
• 4:47
  also
• 4:47
  on
• 4:48
  the
• 4:48
  mall.
• 4:49
  Yeah,
• 4:50
  the
• 4:50
  mall
• 4:50
  headline
• 4:51
  is
• 4:51
  really
• 4:51
  interesting
• 4:51
  to
• 4:51
  me.
• 4:52
  I
• 4:52
  think
• 4:53
  it
• 4:53
  might
• 4:53
  honestly
• 4:54
  come
• 4:54
  down
• 4:54
  to
• 4:54
  the
• 4:54
  marketing
• 4:55
  of
• 4:55
  this
• 4:55
  because
• 4:56
  if.
• 4:56
  If
• 4:56
  they
• 4:56
  can
• 4:57
  get
• 4:57
  me
• 4:57
  to
• 4:57
  the
• 4:57
  platform,
• 4:58
  maybe,
• 4:58
  maybe.
• 4:59
  Maybe
• 4:59
  it's
• 4:59
  a
• 5:00
  go.
• 5:01
  However,
• 5:01
  I.
• 5:02
  I'm
• 5:02
  interested
• 5:02
  to
• 5:03
  know
• 5:03
  what,
• 5:03
  what
• 5:03
  the
• 5:03
  difference
• 5:04
  is.
• 5:04
  Chap.
• 5:05
  Kind
• 5:05
  of
• 5:05
  to
• 5:05
  your
• 5:05
  point.
• 5:06
  It
• 5:06
  just
• 5:06
  feels
• 5:06
  kind
• 5:07
  of
• 5:07
  like
• 5:07
  I'm
• 5:08
  already
• 5:08
  doing
• 5:08
  this,
• 5:09
  you
• 5:09
  know,
• 5:09
  on
• 5:09
  Google
• 5:10
  or
• 5:10
  Amazon
• 5:11
  itself.
• 5:12
  Yeah,
• 5:12
  there's
• 5:13
  some
• 5:13
  pretty
• 5:13
  big
• 5:14
  discovery
• 5:14
  systems
• 5:15
  that
• 5:15
  we're
• 5:15
  all
• 5:15
  familiar
• 5:16
  with
• 5:16
  right
• 5:16
  now.
• 5:17
  So
• 5:17
  how
• 5:17
  is
• 5:18
  this
• 5:18
  one
• 5:18
  going
• 5:18
  to
• 5:18
  create
• 5:19
  really
• 5:19
  differentiated
• 5:20
  consumer
• 5:21
  value?
• 5:21
  That's.
• 5:22
  That's
• 5:22
  what's
• 5:23
  not
• 5:23
  clear
• 5:23
  yet.
• 5:23
  But
• 5:24
  you
• 5:24
  know,
• 5:25
  it.
• 5:25
  I'm
• 5:25
  on
• 5:25
  the
• 5:25
  waitlist,
• 5:26
  so
• 5:26
  it's
• 5:27
  hard
• 5:27
  for
• 5:27
  me
• 5:27
  to
• 5:27
  know
• 5:28
  what's
• 5:28
  out
• 5:28
  there,
• 5:28
  but
• 5:29
  once
• 5:29
  I
• 5:29
  click
• 5:30
  into
• 5:30
  it,
• 5:30
  I'd
• 5:30
  love
• 5:30
  to
• 5:31
  see
• 5:31
  what
• 5:31
  they're
• 5:31
  up
• 5:31
  to.
• 5:32
  Yeah,
• 5:33
  good
• 5:33
  to
• 5:33
  good.
• 5:33
  Good
• 5:34
  to
• 5:34
  Whoever's
• 5:34
  running
• 5:34
  their
• 5:34
  PR
• 5:35
  for
• 5:35
  getting
• 5:35
  them
• 5:35
  in
• 5:35
  TechCrunch
• 5:36
  too.
• 5:36
  You
• 5:36
  gotta
• 5:37
  wonder
• 5:37
  if
• 5:37
  there's
• 5:37
  some
• 5:38
  connections
• 5:38
  there
• 5:38
  at
• 5:38
  the
• 5:38
  TechCrunch
• 5:39
  media
• 5:39
  staff.
• 5:40
  But
• 5:41
  Ella,
• 5:41
  I'm
• 5:41
  curious
• 5:41
  too.
• 5:42
  What
• 5:42
  about,
• 5:42
  what
• 5:42
  about
• 5:42
  Amazon?
• 5:43
  Like,
• 5:44
  do
• 5:44
  you,
• 5:45
  do
• 5:45
  you
• 5:45
  shop
• 5:45
  for
• 5:46
  apparel
• 5:46
  now
• 5:46
  on
• 5:46
  Amazon?
• 5:48
  I
• 5:48
  do.
• 5:49
  I
• 5:49
  actually
• 5:49
  have
• 5:49
  this
• 5:49
  as.
• 5:50
  As
• 5:50
  my,
• 5:50
  my
• 5:51
  favorite
• 5:51
  headline
• 5:51
  of
• 5:51
  the
• 5:51
  week,
• 5:51
  so
• 5:52
  I
• 5:52
  might
• 5:52
  as
• 5:52
  well
• 5:52
  just
• 5:52
  jump
• 5:52
  in.
• 5:53
  Let's
• 5:53
  just
• 5:53
  do
• 5:53
  it.
• 5:53
  Let's
• 5:53
  just
• 5:54
  do
• 5:54
  it
• 5:54
  now.
• 5:54
  Yeah,
• 5:54
  let's
• 5:54
  do
• 5:55
  it
• 5:55
  now.
• 5:56
  I
• 5:56
  feel
• 5:56
  like
• 5:56
  kind
• 5:56
  of
• 5:56
  a
• 5:56
  broken
• 5:57
  record
• 5:57
  because
• 5:57
  every
• 5:57
  time
• 5:58
  it's
• 5:58
  the
• 5:58
  favorite
• 5:58
  headline,
• 5:59
  it's
• 5:59
  talking
• 5:59
  about
• 6:00
  this
• 6:00
  type
• 6:00
  of
• 6:00
  search.
• 6:00
  Right.
• 6:01
  Like
• 6:01
  I'm
• 6:02
  searching
• 6:02
  for
• 6:02
  a
• 6:03
  coastal
• 6:03
  grandma
• 6:04
  rain
• 6:04
  jacket,
• 6:04
  but
• 6:05
  cooler.
• 6:05
  Like
• 6:05
  the
• 6:05
  most
• 6:06
  specific
• 6:06
  thing
• 6:06
  ever.
• 6:07
  Are
• 6:07
  you
• 6:07
  really.
• 6:07
  Are
• 6:08
  you
• 6:08
  really
• 6:08
  doing
• 6:08
  that
• 6:09
  100?
• 6:11
  A
• 6:11
  coastal
• 6:12
  grandma
• 6:12
  rain
• 6:13
  jacket.
• 6:13
  Coastal.
• 6:14
  I
• 6:14
  wanted
• 6:14
  to
• 6:14
  make
• 6:15
  sure
• 6:15
  I
• 6:15
  heard
• 6:15
  that
• 6:15
  right.
• 6:15
  Yeah,
• 6:16
  I
• 6:16
  was
• 6:16
  glad
• 6:16
  you
• 6:16
  repeated
• 6:17
  it
• 6:17
  because
• 6:17
  I
• 6:17
  didn't
• 6:17
  want
• 6:17
  to
• 6:17
  accidentally
• 6:18
  say
• 6:18
  it
• 6:18
  wrong.
• 6:19
  Right.
• 6:19
  But
• 6:19
  it's
• 6:20
  using
• 6:20
  that
• 6:20
  third
• 6:20
  party
• 6:21
  of
• 6:21
  getting
• 6:21
  to
• 6:22
  someone's
• 6:22
  Amazon
• 6:22
  storefront
• 6:23
  who
• 6:23
  maybe
• 6:23
  already
• 6:24
  shopped.
• 6:24
  Sort
• 6:24
  of
• 6:24
  like
• 6:25
  a
• 6:25
  merchant
• 6:25
  that
• 6:26
  I
• 6:26
  can,
• 6:26
  you
• 6:26
  know,
• 6:26
  shop
• 6:27
  what
• 6:27
  that
• 6:28
  person
• 6:28
  likes
• 6:28
  that's
• 6:29
  maybe
• 6:29
  labeled
• 6:29
  as
• 6:30
  Cool
• 6:30
  girl
• 6:30
  grandma
• 6:31
  jackets.
• 6:31
  Right,
• 6:32
  Right.
• 6:32
  So
• 6:33
  I
• 6:33
  think
• 6:33
  if
• 6:33
  they
• 6:33
  can
• 6:34
  figure
• 6:34
  out
• 6:34
  this
• 6:34
  search
• 6:35
  function,
• 6:35
  it
• 6:35
  might.
• 6:36
  It
• 6:37
  might
• 6:37
  become
• 6:37
  the
• 6:37
  creator
• 6:38
  I'm
• 6:38
  looking
• 6:38
  for
• 6:39
  just
• 6:39
  within
• 6:39
  their
• 6:39
  own
• 6:40
  site.
• 6:40
  So
• 6:40
  I
• 6:40
  think
• 6:41
  they're
• 6:41
  onto
• 6:41
  something.
• 6:42
  And
• 6:42
  this
• 6:42
  honestly
• 6:43
  reminds
• 6:43
  me
• 6:43
  too.
• 6:44
  I'm
• 6:44
  going
• 6:44
  to
• 6:44
  plug
• 6:45
  one
• 6:45
  of
• 6:45
  my
• 6:45
  good
• 6:45
  friends
• 6:45
  here,
• 6:46
  but
• 6:46
  Mary
• 6:47
  Corland
• 6:47
  Downs,
• 6:48
  she
• 6:48
  just
• 6:48
  hosted
• 6:48
  the
• 6:48
  Fashionology
• 6:49
  Summit
• 6:50
  in
• 6:50
  New
• 6:50
  York.
• 6:50
  And
• 6:51
  this
• 6:51
  was.
• 6:51
  The
• 6:52
  whole
• 6:52
  entire
• 6:52
  thing
• 6:52
  was
• 6:53
  about
• 6:53
  modern
• 6:53
  commerce
• 6:54
  and
• 6:54
  agentic
• 6:55
  search
• 6:55
  and
• 6:55
  how
• 6:56
  search
• 6:56
  is
• 6:56
  just
• 6:57
  changing
• 6:57
  and
• 6:57
  the
• 6:57
  consumer
• 6:58
  intent
• 6:58
  is
• 6:58
  changing.
• 6:59
  So
• 7:00
  she
• 7:00
  got
• 7:00
  a
• 7:00
  ton
• 7:00
  of
• 7:01
  people
• 7:01
  together
• 7:01
  to
• 7:01
  talk
• 7:01
  about
• 7:02
  this,
• 7:02
  but
• 7:02
  definitely
• 7:03
  look
• 7:03
  into
• 7:03
  all
• 7:04
  things
• 7:04
  fashion
• 7:04
  tech,
• 7:05
  if
• 7:05
  you're
• 7:05
  interested.
• 7:06
  Okay.
• 7:07
  Wow.
• 7:07
  All
• 7:07
  right.
• 7:08
  Yeah.
• 7:08
  Well,
• 7:08
  that's.
• 7:08
  I
• 7:09
  did
• 7:09
  not
• 7:09
  expect
• 7:09
  you
• 7:09
  to
• 7:10
  tell
• 7:10
  me
• 7:10
  that.
• 7:10
  I
• 7:10
  really
• 7:10
  didn't.
• 7:10
  I
• 7:11
  didn't
• 7:11
  expect.
• 7:11
  But.
• 7:12
  So
• 7:12
  that's.
• 7:13
  That's
• 7:13
  really
• 7:13
  good
• 7:13
  news
• 7:14
  for
• 7:14
  Amazon.
• 7:14
  You
• 7:14
  know,
• 7:15
  if.
• 7:15
  If
• 7:15
  someone
• 7:15
  like
• 7:16
  yourself,
• 7:16
  who's
• 7:16
  big
• 7:17
  into
• 7:17
  fashion,
• 7:17
  as
• 7:18
  followers
• 7:18
  of
• 7:18
  this
• 7:19
  show,
• 7:19
  will
• 7:19
  know,
• 7:20
  is
• 7:20
  already
• 7:21
  going
• 7:21
  there
• 7:21
  to.
• 7:21
  To
• 7:22
  do
• 7:22
  their
• 7:22
  searches.
• 7:23
  You
• 7:23
  know,
• 7:23
  particularly,
• 7:24
  as,
• 7:24
  you
• 7:24
  know,
• 7:24
  we
• 7:24
  think
• 7:25
  about
• 7:25
  the
• 7:25
  evolution
• 7:25
  of
• 7:25
  content,
• 7:26
  too,
• 7:26
  and
• 7:26
  how
• 7:26
  that
• 7:27
  plays
• 7:27
  into
• 7:27
  it,
• 7:27
  and
• 7:27
  I
• 7:27
  know
• 7:28
  that
• 7:28
  that's
• 7:28
  a
• 7:28
  key
• 7:28
  way
• 7:28
  that
• 7:29
  you
• 7:29
  think
• 7:29
  about
• 7:29
  things
• 7:29
  and
• 7:29
  search
• 7:30
  things,
• 7:30
  too,
• 7:30
  so.