Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli
Your PMM credibility is at stake, CRO demands more leads, without knowing what's winning revenue. Sounds familiar?
Drew Giovannoli, founder of Buried Wins, calls it the 'sales deck monkey'. Don't get him wrong, as he believes PMMs should help sellers win yet, without clear buyer insights on what's winning, how can we, PMMs? That's why Drew bobbed and weaved his own consultancy focused on win-loss analysis.
In this momma knock-you-out (respectfully) episode, we uncover why win-loss is more than 'tracking win rates and ignoring loss complaints'. If you ever had your back against revenue…
The skinny
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