Scaling a Business — What Changes at $1M/Month (and What Breaks) (Jake Setterlun)

The Daniel Stih Podcast · Apr 23, 2025 · 43m

Scaling a business is often framed as growth and success. The real question is:

What actually changes as a business scales—and where does it start to break?

My guest is Jake Setterlun, who scaled a business to $1M per month—and then had to rebuild after losing it.

In this conversation, we explore:

• What changes when a business grows quickly

• Why new problems emerge at each level of scale

• Common mistakes that don't show up early

• What leads to breakdowns—even after success

• What rebuilding looks like after failure

This isn't about chasing growth.

It's about understanding what growth…