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How a 50-Year-Old Coffee Chain Survived the Collapse of Breakfast
In this episode of The Pivot Podcast, Lucas and Luna dive into one of the most dramatic corporate turnarounds of the 2020s: how a major coffee chain—facing a 40% drop in morning traffic as remote work and breakfast-at-home habits became permanent—restructured its entire business model around afternoon and evening sales. They walk through the specific data: same-store sales down 22% in breakfast daypart by 2024, the pivot to a 'third-place' evening concept with beer and wine, the unpopular but effective closure of 200 locations, and the surprising comeback driven by cold drinks and…
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