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How Burberry Pivoted From Check to Luxury Digital
In this episode of The Pivot Podcast, Lucas and Luna explore how Burberry, a 160-year-old British luxury house, reinvented itself for the digital age. When Burberry's iconic check pattern became overexposed and sales slumped in the late 1990s, CEO Rose Marie Bravo made a daring bet: shift from mass-market licensing to a tightly controlled luxury experience. Later, under Angela Ahrendts, Burberry became the first major brand to show collections live-streamed, launched 'Tweet to Shop,' and embraced social media before any rival. Using real numbers like the 2017 pivot to 'See…
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