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Keep 5% More Customers, Make Up To 95% More Profit
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Can improving customer retention by just 5% really increase profits by up to 95%?
In this episode, I explain where the famous 5% to 95% customer retention statistic comes from, why keeping existing customers can be so much more profitable than constantly finding new ones, and what small business owners can do to improve customer retention starting today.
The research found that a 5% increase in customer retention…
The skinny
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