Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Volpi Family Built a Cured Meat Empire Over a Century
This episode of Family Business Stories with Fexingo dives into the Volpi family, who have run a cured-meat business in St. Louis since 1902. Lucas and Luna explore how the company survived Prohibition, the Great Depression, and the rise of industrial processed meats by sticking to traditional dry-curing methods. They focus on the key moment in the 1970s when third-generation brothers John and Bill Volpi decided to invest in modern USDA-approved facilities without compromising on the old-world recipes from their grandfather. The conversation covers the economics of artisan food production…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.