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How Atlas Obscura Turned Curiosity Into a Media Business
In episode 35 of Startup Stories, Lucas and Luna explore how Atlas Obscura built a media company around the world's hidden wonders. From a single email list in 2009 to a profitable business with tours, books, and a loyal community — without relying on VC or ad-based scale. They unpack co-founder Joshua Foer's contrarian bet on curation over algorithms, the economics of niche travel, and why slow growth built a more durable business than the typical media playbook. A look at how curiosity, not virality, can be the foundation for a sustainable media startup.
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