Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
Why Journey Maps Miss the Out-of-Stock Notification Touchpoint
When a customer wants to buy but the item is unavailable, that moment is a critical touchpoint—yet most journey maps ignore it. Lucas and Luna explore how brands like Everlane and Nike handle out-of-stock notifications, and why a thoughtful back-in-stock alert can be more valuable than a discount code. They discuss a study showing that 60% of shoppers sign up for restock alerts but only 10% feel satisfied with the follow-up. If you're mapping the customer journey, don't overlook the 'empty cart' that isn't a cart—it's a promise.
#OutOfStock…
The skinny
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