67. Friendraising: Avoiding Transactional Fundraising Through The Lost Art of Connecting with Susan McPherson
Did you know that connecting is entirely different than networking? The mindset is different according to Susan McPherson, author of "The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships." As a social impact strategist, she has developed a methodology that turns certain nonprofit conventions on their head, as we learn in this episode of What the Fundraising.
Our fundraising superpower starts with broadening beyond the goal of racking up dollar commitments to instead ask: “How can I be of use? How can I contribute? What can I provide?”…
The skinny
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