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Scaling Stories, One Podcast at a Time · Story Scaling

• 0:00
  Speaker 1: Welcome to Story Scaling by PodcastVideoscom, where creators share the truth behind the content, the grind and the growth.
• 0:33
  Speaker 2: Tittman Clucky is a theatrical adventure podcast for kids.
• 0:36
  Speaker 2: It is scripted fiction and we work to create a screen-free audio environment for kids to listen to.
• 0:43
  Speaker 2: Create a screen-free audio environment for kids to listen to.
• 0:45
  Speaker 2: We are also creating a bunch of different educational resources.
• 0:50
  Speaker 3: We both have a theatrical background and then just we write the scripts ourselves, we do most of the voices on it, and it was just a matter of creating.
• 0:59
  Speaker 3: And then it sort of evolved and it's like every single episode had like new animal facts or new nature facts, or, and then all these vocabulary words, because we've never talked to our children like as like dumb things down and talk to them.
• 1:13
  Speaker 2: We talk to them normally, and if they don't know it the word, we encourage them and we encourage and demonstrate for our characters.
• 1:20
  Speaker 2: You ask what that means, and so, or you know.
• 1:24
  Speaker 2: If it gets mispronounced, that's fine, mistakes are fine, and we also don't shy away from content that really happens.
• 1:31
  Speaker 2: A lot of the stories are based on what has happened in our real lives.
• 1:34
  Speaker 3: We do keep it sort of educational but also entertaining for parents as well.
• 1:39
  Speaker 3: We've done the sort of the old school Disney thing where we will throw in some adult jokes.
• 1:43
  Speaker 1: That's beautiful.
• 1:44
  Speaker 1: We'll go over the heads of kids.
• 1:45
  Speaker 3: But adults will totally click in on it and sort of like, oh yeah, I get that.
• 1:49
  Speaker 7: I can't remember If it was Walt Disney, if it was Dr Seuss, but they said, if a children's book or movie is good enough, then adults will enjoy it too, right?
• 1:56
  Speaker 2: And we also, as parents, have listened to a lot of content that have made us want to pull our feathers out.
• 2:03
  Speaker 2: So, you know we're trying not to create that type of content.
• 2:07
  Speaker 2: You know, and I mean we've had some boys and women references in there.
• 2:10
  Speaker 2: So you know, love it, love it.
• 2:12
  Speaker 4: We have the Small Biz Catalyst podcast and it's really geared towards entrepreneurs and economic development professionals.
• 2:18
  Speaker 4: Our goal is really to support small businesses by giving them tips, tools, things that will help them grow and, at the same time time, support the professionals who help them.
• 2:28
  Speaker 4: I'm really glad, honestly.
• 2:29
  Speaker 4: I stumbled into podcasting, always dreamt about being on radio as a child and you know, brandme actually helped me when we started because I had three months to just go live and do it, and I'm so glad that I did because it's really helped me learn a lot in the process.
• 2:48
  Speaker 4: I've learned how to delegate.
• 2:50
  Speaker 4: I've learned how to batch.
• 2:51
  Speaker 4: I've learned how to post ahead research and it's been a great networking platform.
• 2:57
  Speaker 4: You could say I was anti-social.
• 3:00
  Speaker 4: I don't go on social media platforms or anything.
• 3:01
  Speaker 4: I don't go on social media platforms or anything, yeah, but now I'm learning to just embrace that and use.
• 3:07
  Speaker 4: You know, I'm basically learning how to grow Sure and in a, in a space where you have no audience and you don't have, you know, a lot of interaction.
• 3:17
  Speaker 4: So, it's pretty cool.
• 3:18
  Speaker 4: I had three months to plan my first podcast and a lot.
• 3:23
  Speaker 4: I had a lot of hurdles before going in and I was very hesitant.
• 3:26
  Speaker 4: I just thought I had too much going on.
• 3:29
  Speaker 4: I definitely cannot handle this.
• 3:30
  Speaker 4: I promise you, when you make room, you continue to grow.
• 3:33
  Speaker 4: When you, when you commit, you will grow.
• 3:37
  Speaker 4: So just really dive in and then grow.
• 3:41
  Speaker 4: From there you just keep learning.
• 3:42
  Speaker 4: I mean, that's what it's all about.
• 3:44
  Speaker 4: Just do it, just do it.
• 3:46
  Speaker 7: I sat on after I retired back in 23 from United States Marshal Service.
• 3:52
  Speaker 7: I did over 30 years of federal law enforcement Thank you for your service and I decided that I was going to take a trip, and one of the trips was out to California to visit National Parks.
• 4:01
  Speaker 7: And when I was out there at the Sierra National Parks I came upon this gentleman called Colonel Charles Young.
• 4:10
  Speaker 7: I incorporated into the biography of Colonel Charles Young and what I did was show him.
• 4:16
  Speaker 7: Show.
• 4:17
  Speaker 7: What I'm doing is showing the reader how great this man became to be was by silencing those inner saboteurs, by using methods of his own throughout his career and his life, including with his family, to combat the procrastination habits, combat anger, fear, ego and doubt.
• 4:43
  Speaker 7: And my strategy to keep up with the world, or keep up with me, is just simply jotting things down on my calendar.
• 4:53
  Speaker 7: It stopped me from procrastinating and dedicating myself to an event and training because I could sit there and tell myself like, for example, I want to learn Spanish.
• 5:05
  Speaker 7: So I downloaded this app and every day I get an alarm on my phone you know my calendar saying hey, look, you got to do this.
• 5:12
  Speaker 7: It's basically a coach.
• 5:13
  Speaker 7: You know my phone.
• 5:15
  Speaker 7: We're using technology, basically a coach remind me hey look, you got to practice.
• 5:19
  Speaker 7: So you know practice is the opposite of procrastinating.
• 5:22
  Speaker 7: So that's how I do it Something that simple, that simple.
• 5:25
  Speaker 6: So oftentimes people don't come to see me or you know, that's what most lawyers will tell you.
• 5:31
  Speaker 6: Most clients come to see a lawyer after there's already been a problem.
• 5:33
  Speaker 6: I consume so many podcasts.
• 5:36
  Speaker 6: I love listening to podcasts and I always thought, you know, I really would love to launch my own.
• 5:40
  Speaker 6: There's so many interesting people out there, and what better way to really get to know them than by actually interviewing them firsthand?
• 5:51
  Speaker 6: And so I never really thought about podcasting being connected to my law firm.
• 5:56
  Speaker 6: I always thought, okay, it's going to be something separate.
• 5:58
  Speaker 6: And then I thought well, wait a second.
• 6:00
  Speaker 6: My clients are entrepreneurs.
• 6:01
  Speaker 6: I meet so many amazing entrepreneurs through my network.
• 6:04
  Speaker 6: You know, it doesn't have to be one or the other.
• 6:06
  Speaker 6: And talking to my guests about, you know, employment law issues, trademark issues.
• 6:13
  Speaker 6: I mean that's not the goal of the podcast, because who wants to talk to somebody to talk about legal for an hour?
• 6:17
  Speaker 6: But you know, those issues get kind of injected and get injected, so kind of it becomes valuable to my target client base.
• 6:28
  Speaker 10: So we've got a couple of story-based podcasts.
• 6:32
  Speaker 10: We have the Unfolding podcast, which is a sit-down interview with Meredith Foster.
• 6:36
  Speaker 10: We have Wow God Stories, which is kind of a variety show, and when I came to Faith at about 16, 17, god was really showing me, revealing himself in a lot of amazing ways, and so during this two-year period I was just overwhelmed with the word of god.
• 6:55
  Speaker 10: My downtime is creating artwork and maybe playing a little bit of fortnite and rocket league or four kids in a life.
• 7:01
  Speaker 10: You don't get much of that.
• 7:02
  Speaker 10: You don't get much of that.
• 7:03
  Speaker 10: But uh, but yeah, man, it's, it's, it's been amazing and um, yeah, love, love, what I get to do, all those things kind of makes up who I am.
• 7:16
  Speaker 10: If you're going to be an interviewer, you've got to enjoy people, and I don't enjoy people.
• 7:22
  Speaker 10: I'm kidding with you, but I think that's, that's my, that's my advice for creation keeping at it and I know that's so generic but a long, steady, doing what you enjoy and loving what you enjoy, and keeping at it.
• 7:47
  Speaker 5: How many people know what a podcast is?
• 7:48
  Speaker 5: Raise your hand.
• 7:49
  Speaker 5: Maybe a couple out there.
• 7:52
  Speaker 3: Maybe a couple.
• 7:53
  Speaker 5: Maybe yeah, and so you go through.
• 7:55
  Speaker 5: But we're kind of curious.
• 7:56
  Speaker 5: You go to a room.
• 7:57
  Speaker 5: You say, hey, anybody know what a podcast is.
• 7:59
  Speaker 5: Everybody you know.
• 8:00
  Speaker 5: So I like what you're saying.
• 8:01
  Speaker 5: Your generation, my friend, my generation hasn't figured it out yet.
• 8:05
  Speaker 5: So we're trying to get the you know, the older, the over 55, to start recognizing the value that's here.
• 8:12
  Speaker 5: Get them out of the tv set, get them up and moving and listening, because there's so much there.
• 8:17
  Speaker 5: And once people realize whatever it is that they're into, then they're hooked.
• 8:22
  Speaker 5: We just did a podcast for your nonprofit Sure, here's how you listen to it, here's how you share it.
• 8:29
  Speaker 5: That's good, it's just that simple.
• 8:31
  Speaker 5: And then they go oh, I like it.
• 8:33
  Speaker 5: Now they may not do much search, they only listen to that network, which, if it's ours, I'm happy with ours Absolutely, but that's it's required.
• 8:41
  Speaker 5: You sometimes have to really handhold it.
• 8:43
  Speaker 5: And then, once they get that discovery, they're amazing.
• 8:46
  Speaker 5: They're like, oh my gosh, I found this political podcast that I really enjoy.
• 8:51
  Speaker 5: I found this podcast about a hobby, absolutely.
• 8:53
  Speaker 5: I found this podcast from my old work, wherever I used to be before I retired.
• 8:58
  Speaker 8: We have recovery-focused healing from addictions and traumas with personal experiences, so I speak from my personal experiences about addiction and trauma and I also interview experts or life coaches.
• 9:12
  Speaker 8: While I was actually getting my detox, my liver failed.
• 9:16
  Speaker 8: I woke up in the hospital four days later.
• 9:18
  Speaker 8: My cousin heard about it and he was in a program down here in the Dallas area.
• 9:23
  Speaker 8: Wow Reached out to me and then I wound up in a nine-month rehab a few weeks later and everything I I thought I knew was wrong, and so I wanted to help set that straight with everyone else.
• 9:35
  Speaker 8: The closer I got to it, it turned into a fire and I was like, ooh, like that doesn't look good, but it's where I'm going, it's the only way out, right?
• 9:44
  Speaker 8: So then after that, get a little bit closer and it's like okay, it's a bigger fire, it's real, real, real big.
• 9:50
  Speaker 8: But then, once you get at the end of the tunnel, find out that it's actually a bonfire.
• 9:55
  Speaker 8: You know it was an intentional fire that was set up by friends, by family, by those around me that were there to celebrate whatever I was going through there's a lot of resources.
• 10:05
  Speaker 9: There's so many different tools.
• 10:06
  Speaker 9: You know, even the tools are different.
• 10:08
  Speaker 9: There's a lot of software there.
• 10:09
  Speaker 9: There's AI.
• 10:10
  Speaker 9: There's a lot of tools that can help you really optimize your workflow.
• 10:14
  Speaker 9: That I didn't have when I started.
• 10:16
  Speaker 9: And also just part of the things that was hard for me is I didn't know what I didn't know.
• 10:21
  Speaker 9: And the biggest part is promoting your podcast, because I think the biggest pain point for a lot of creators is how do I grow my audience?
• 10:28
  Speaker 9: I would say I don't want to scare anyone, but trust me, podcasting is hard but it is worth it.
• 10:34
  Speaker 9: It's very worth it, right?
• 10:36
  Speaker 9: Because, like we were talking before, we got an uh here.
• 10:38
  Speaker 9: You have to think about what you want to say, even if you're just kicking it with your friends, right.
• 10:43
  Speaker 9: You have to say things in a way that it's interesting for the audience, right.
• 10:47
  Speaker 9: So you have to put some thoughts and some passion and energy into it.
• 10:50
  Speaker 9: So that takes time and then you have to record it.
• 10:52
  Speaker 9: You have to figure out whatever flow you want to use you want to do audio video?
• 10:56
  Speaker 9: um, you have to spend time to do that, then you have to think about editing it and then you have to think about putting it together.
• 11:01
  Speaker 9: How do people find you?
• 11:03
  Speaker 9: We're here just talking about um search.
• 11:05
  Speaker 9: You know seo, so you need to be able to find people who can actually help you, who have the experience.
• 11:11
  Speaker 9: So that's what we're building into PodGround, so hopefully we're building it as a scalable platform that more people can join.
• 11:18
  Speaker 9: We can have these events and we're going to have like a resource library.
• 11:20
  Speaker 9: So if you do need to refer back to whatever events and things that we did in the past where a lot of knowledge was shared, you're going to have the videos and all of that to go back to.
• 11:35
  Speaker 1: So that's what we're building right.
• 11:36
  Speaker 1: I run the africa podcast network.
• 11:37
  Speaker 1: It's the largest podcasting network in africa and we also represent the global networks like bbc, amazon, sirius xm, acos for africa, because a lot of the big companies haven't figured out how to monetize in africa.
• 11:45
  Speaker 1: It's very complicated place.
• 11:47
  Speaker 1: You really have to understand the environment to work there.
• 11:49
  Speaker 1: It's now the largest empowerment hub in africa.
• 11:53
  Speaker 1: We have a community of 15 000 creators.
• 11:55
  Speaker 1: We're full every day and it's like this huge double story, building with world-class recording studios, six podcasting studios, a live eventing space, hot desks, completely free for everybody.
• 12:06
  Speaker 1: And we also host master classes with the top talent every week and we always say it was quite interesting.
• 12:13
  Speaker 1: When the hosts come in, we like always tell them don't inspire.
• 12:16
  Speaker 1: Like, come with tactical, practical stuff that's going to change lives.
• 12:20
  Speaker 1: What these kids don't need to be told, theoretical stuff, they need to know how to do stuff.
• 12:25
  Speaker 1: So we, every time we do a free master class, we top and tail the education around this particular product.
• 12:31
  Speaker 1: We can also say, like studio a, you can only go in there if you're a user of that product.
• 12:37
  Speaker 1: Yeah, there's a lot of ways we did so.
• 12:39
  Speaker 1: Brands are happy, community is happy.
• 12:41
  Speaker 1: Everybody gets what they need.
• 12:42
  Speaker 1: That really worked, which I was also shocked about Outro Music.