Latest / Omni Talk Retail / How Instacart Is Using Physical AI to Rebuild the In-Store Experience | NRF 2026

Transcript

How Instacart Is Using Physical AI to Rebuild the In-Store Experience | NRF 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:01
  everyone.
• 0:02
  Welcome
• 0:02
  back
• 0:03
  to
• 0:03
  day
• 0:03
  two
• 0:03
  of
• 0:03
  nrf.
• 0:04
  This
• 0:05
  is
• 0:05
  Omnitok
• 0:05
  Retail.
• 0:06
  I'm
• 0:06
  Anne
• 0:06
  Mazinga.
• 0:07
  And
• 0:07
  I'm
• 0:07
  Chris
• 0:07
  Walton.
• 0:08
  And
• 0:08
  we
• 0:08
  are
• 0:08
  coming
• 0:08
  to
• 0:09
  you
• 0:09
  from
• 0:09
  the
• 0:09
  Vuzion
• 0:10
  Booth,
• 0:10
  number
• 0:10
  4921,
• 0:11
  where
• 0:11
  we'll
• 0:12
  be
• 0:12
  all
• 0:12
  day
• 0:13
  today
• 0:13
  and
• 0:13
  tomorrow.
• 0:14
  So
• 0:14
  come
• 0:15
  stop
• 0:15
  by,
• 0:16
  say
• 0:16
  hello.
• 0:16
  Check
• 0:16
  us
• 0:17
  out
• 0:17
  if
• 0:18
  you
• 0:18
  have
• 0:18
  the
• 0:19
  time
• 0:19
  and
• 0:19
  are
• 0:19
  here
• 0:19
  at
• 0:20
  nrf.
• 0:21
  In
• 0:21
  the
• 0:21
  meantime,
• 0:21
  we're
• 0:22
  bringing
• 0:22
  you
• 0:22
  a
• 0:22
  lot
• 0:23
  of
• 0:23
  coverage
• 0:23
  of
• 0:24
  the
• 0:24
  people
• 0:24
  who
• 0:24
  are
• 0:25
  starring
• 0:26
  here
• 0:26
  at
• 0:26
  nrf.
• 0:26
  Including.
• 0:27
  Starring.
• 0:28
  All
• 0:28
  right.
• 0:28
  Including
• 0:29
  the
• 0:29
  man
• 0:29
  sitting
• 0:30
  next
• 0:30
  to
• 0:30
  me,
• 0:30
  David
• 0:30
  McIntosh,
• 0:31
  the
• 0:31
  chief
• 0:32
  connected
• 0:32
  Stores
• 0:32
  officer
• 0:33
  for
• 0:33
  Instacart.
• 0:34
  David,
• 0:34
  welcome
• 0:35
  back
• 0:35
  to
• 0:35
  amitalk.
• 0:36
  Thanks
• 0:36
  for
• 0:36
  having
• 0:36
  me.
• 0:37
  It's
• 0:37
  great
• 0:37
  to.
• 0:37
  Great
• 0:38
  to
• 0:38
  see
• 0:38
  you.
• 0:38
  I
• 0:38
  think
• 0:38
  last
• 0:39
  time
• 0:39
  we
• 0:39
  chatted
• 0:39
  was
• 0:39
  Barcelona.
• 0:41
  Barcelona.
• 0:41
  Very
• 0:42
  different
• 0:42
  temperatures.
• 0:43
  Summer,
• 0:43
  winter,
• 0:43
  but
• 0:44
  nonetheless,
• 0:45
  great.
• 0:45
  Great
• 0:45
  to
• 0:45
  be
• 0:46
  here.
• 0:46
  Yeah,
• 0:46
  a
• 0:46
  lot,
• 0:46
  lot
• 0:46
  different
• 0:47
  food,
• 0:47
  too.
• 0:47
  Tapas,
• 0:48
  you
• 0:48
  know,
• 0:48
  very,
• 0:48
  very
• 0:49
  different
• 0:49
  heavy.
• 0:49
  Meals
• 0:49
  at
• 0:49
  New
• 0:50
  York.
• 0:50
  I
• 0:50
  prefer
• 0:50
  the
• 0:51
  pizza
• 0:51
  here,
• 0:51
  to
• 0:51
  be
• 0:51
  honest.
• 0:53
  Big
• 0:53
  New
• 0:53
  York
• 0:53
  pizza
• 0:53
  guy.
• 0:54
  Yeah.
• 0:54
  All
• 0:55
  right.
• 0:55
  Nice,
• 0:55
  nice.
• 0:55
  All
• 0:56
  right,
• 0:56
  well,
• 0:56
  we'll
• 0:56
  start
• 0:57
  off
• 0:57
  like
• 0:57
  we
• 0:57
  always
• 0:57
  do,
• 0:57
  and
• 0:58
  I
• 0:58
  think
• 0:58
  it's
• 0:58
  good.
• 0:58
  It's
• 0:58
  been
• 0:58
  a
• 0:58
  while
• 0:59
  since
• 0:59
  we've
• 0:59
  talked
• 0:59
  to
• 0:59
  you.
• 0:59
  We
• 0:59
  have
• 0:59
  talked
• 1:00
  to
• 1:00
  you
• 1:00
  before,
• 1:00
  but
• 1:00
  it's
• 1:00
  been
• 1:00
  a
• 1:00
  while.
• 1:01
  So
• 1:01
  let's
• 1:01
  give
• 1:01
  our
• 1:01
  audience
• 1:01
  a
• 1:01
  little
• 1:01
  refresher
• 1:02
  about
• 1:02
  who
• 1:03
  you
• 1:03
  are,
• 1:03
  your
• 1:03
  background,
• 1:04
  and
• 1:04
  also,
• 1:04
  what
• 1:04
  does
• 1:05
  a
• 1:05
  chief
• 1:05
  Connected
• 1:06
  Stores
• 1:06
  Officer
• 1:07
  actually
• 1:07
  oversee.
• 1:08
  Yeah.
• 1:09
  Happy
• 1:09
  to
• 1:09
  share
• 1:09
  more.
• 1:10
  So
• 1:10
  at
• 1:10
  Instacart,
• 1:11
  Connected
• 1:11
  Store
• 1:12
  is
• 1:12
  really
• 1:12
  about
• 1:12
  taking
• 1:12
  what
• 1:13
  our
• 1:13
  customers
• 1:14
  love
• 1:14
  about
• 1:14
  the
• 1:15
  online
• 1:15
  experience,
• 1:15
  the
• 1:16
  convenience,
• 1:16
  the
• 1:16
  personalization
• 1:18
  into
• 1:18
  the
• 1:18
  store.
• 1:19
  And
• 1:19
  a
• 1:19
  lot
• 1:19
  of
• 1:19
  our
• 1:19
  retailers
• 1:20
  came
• 1:20
  to
• 1:20
  us
• 1:20
  and
• 1:21
  said,
• 1:21
  hey,
• 1:21
  Instacart,
• 1:22
  you
• 1:22
  brought
• 1:22
  me
• 1:23
  online.
• 1:23
  You
• 1:23
  powered
• 1:24
  my
• 1:24
  storefront
• 1:25
  Pro,
• 1:25
  my
• 1:25
  e
• 1:25
  commerce
• 1:26
  website.
• 1:26
  You
• 1:26
  brought
• 1:27
  me
• 1:27
  online
• 1:27
  with
• 1:27
  fulfillment
• 1:28
  solutions.
• 1:29
  I
• 1:29
  also
• 1:29
  want
• 1:29
  to
• 1:30
  digitize
• 1:30
  the
• 1:30
  store.
• 1:31
  I
• 1:31
  want
• 1:31
  to
• 1:31
  figure
• 1:32
  out
• 1:32
  how
• 1:32
  do
• 1:32
  I
• 1:33
  drive
• 1:33
  increased
• 1:33
  loyalty
• 1:34
  signups,
• 1:34
  how
• 1:34
  do
• 1:34
  I
• 1:34
  generate
• 1:35
  more
• 1:35
  retail
• 1:35
  revenue,
• 1:36
  how
• 1:36
  do
• 1:36
  I
• 1:36
  drive
• 1:36
  a
• 1:36
  more
• 1:37
  personalized
• 1:37
  experience
• 1:38
  in
• 1:38
  the
• 1:38
  store?
• 1:38
  And
• 1:39
  so
• 1:39
  Connected
• 1:39
  Store
• 1:40
  really
• 1:40
  sits
• 1:40
  at
• 1:40
  the
• 1:40
  intersection
• 1:41
  of
• 1:41
  those
• 1:41
  two
• 1:41
  insights
• 1:42
  and
• 1:42
  is
• 1:42
  a
• 1:43
  full
• 1:43
  suite
• 1:43
  of
• 1:43
  solutions
• 1:44
  designed
• 1:45
  to
• 1:45
  bring
• 1:45
  retailers
• 1:46
  online.
• 1:46
  Smart
• 1:47
  carts
• 1:47
  called
• 1:48
  Caper.
• 1:48
  Digitizing
• 1:49
  the
• 1:49
  deli
• 1:50
  with
• 1:50
  Foodstorm
• 1:51
  Loyalty
• 1:52
  Systems.
• 1:53
  Carrot
• 1:53
  tags,
• 1:54
  which
• 1:54
  digitizes
• 1:55
  the
• 1:55
  shelf
• 1:55
  and
• 1:56
  actually
• 1:56
  integrates
• 1:56
  with
• 1:56
  Fusion
• 1:57
  so
• 1:57
  pickers
• 1:58
  in
• 1:58
  the
• 1:58
  store
• 1:58
  can
• 1:59
  more
• 1:59
  quickly
• 1:59
  get
• 2:00
  to
• 2:00
  items
• 2:00
  on
• 2:00
  the
• 2:01
  shelf.
• 2:01
  Solutions
• 2:01
  like
• 2:02
  Store
• 2:02
  View
• 2:02
  that
• 2:03
  start
• 2:03
  to
• 2:03
  help
• 2:03
  retailers
• 2:04
  build
• 2:04
  an
• 2:04
  understanding
• 2:05
  of
• 2:06
  the
• 2:06
  shelf.
• 2:06
  A
• 2:06
  whole
• 2:06
  set
• 2:06
  of
• 2:07
  solutions
• 2:07
  that
• 2:07
  really
• 2:07
  connects
• 2:08
  together
• 2:08
  to
• 2:09
  digitize
• 2:09
  the
• 2:09
  store.
• 2:10
  That.
• 2:10
  That.
• 2:10
  That
• 2:11
  was
• 2:11
  a
• 2:11
  great
• 2:11
  overview.
• 2:12
  Thank
• 2:12
  you
• 2:12
  for
• 2:12
  setting
• 2:13
  the
• 2:13
  table
• 2:13
  for
• 2:13
  us.
• 2:15
  So
• 2:15
  my
• 2:15
  question
• 2:16
  is,
• 2:16
  you
• 2:16
  have
• 2:16
  all
• 2:17
  of
• 2:17
  those
• 2:17
  offerings
• 2:17
  that
• 2:18
  you're
• 2:18
  you're
• 2:18
  providing
• 2:19
  to
• 2:19
  your
• 2:19
  retail
• 2:20
  partners,
• 2:21
  what's
• 2:21
  the
• 2:21
  thing
• 2:21
  that
• 2:22
  retailers
• 2:22
  are
• 2:22
  still
• 2:23
  wanting
• 2:23
  or
• 2:24
  you
• 2:24
  that
• 2:24
  they're
• 2:25
  still
• 2:25
  dealing
• 2:25
  with,
• 2:26
  that
• 2:26
  they,
• 2:26
  they
• 2:26
  need
• 2:27
  your
• 2:27
  help
• 2:27
  with
• 2:27
  that
• 2:27
  you're.
• 2:28
  Hearing
• 2:28
  most
• 2:28
  often
• 2:29
  I
• 2:30
  think
• 2:30
  this
• 2:30
  year
• 2:31
  one
• 2:31
  of
• 2:31
  the
• 2:31
  big
• 2:31
  things
• 2:31
  that
• 2:32
  we've
• 2:32
  heard
• 2:33
  is
• 2:33
  really
• 2:33
  AI,
• 2:34
  right?
• 2:34
  And
• 2:34
  that's
• 2:34
  very
• 2:35
  top
• 2:35
  down
• 2:36
  in
• 2:36
  that
• 2:36
  what's
• 2:37
  happening
• 2:37
  is
• 2:38
  even
• 2:38
  to
• 2:38
  take
• 2:39
  CEO
• 2:39
  of
• 2:39
  a
• 2:39
  retailer,
• 2:40
  their
• 2:40
  board
• 2:40
  is
• 2:41
  telling
• 2:41
  them
• 2:41
  hey,
• 2:42
  I
• 2:42
  need
• 2:42
  a
• 2:42
  real
• 2:43
  AI
• 2:43
  strategy.
• 2:43
  I
• 2:44
  want
• 2:44
  to
• 2:44
  see
• 2:44
  a
• 2:44
  real
• 2:45
  AI
• 2:45
  strategy
• 2:46
  next
• 2:46
  quarter,
• 2:46
  the
• 2:47
  quarter
• 2:47
  after
• 2:47
  that.
• 2:48
  And
• 2:48
  so
• 2:48
  at
• 2:49
  a
• 2:49
  strategic
• 2:49
  level,
• 2:50
  retailers
• 2:51
  are
• 2:51
  really
• 2:51
  focused
• 2:52
  from
• 2:52
  our
• 2:52
  perspective
• 2:53
  now
• 2:53
  figuring
• 2:53
  out
• 2:54
  what's
• 2:54
  their
• 2:55
  strategy,
• 2:56
  what
• 2:56
  are
• 2:56
  they
• 2:56
  going
• 2:56
  to
• 2:56
  do
• 2:57
  this
• 2:57
  year,
• 2:57
  what
• 2:57
  are
• 2:57
  they
• 2:57
  going
• 2:57
  to
• 2:57
  do
• 2:58
  next
• 2:58
  year
• 2:58
  and
• 2:58
  what
• 2:58
  are
• 2:58
  they
• 2:58
  going
• 2:58
  to
• 2:59
  do
• 2:59
  for
• 2:59
  the
• 2:59
  next
• 3:00
  five
• 3:00
  plus
• 3:00
  years.
• 3:01
  Right.
• 3:01
  And
• 3:01
  so
• 3:01
  that's
• 3:02
  why
• 3:02
  you
• 3:02
  might
• 3:02
  have
• 3:02
  seen
• 3:03
  late
• 3:03
  last
• 3:04
  year,
• 3:04
  maybe
• 3:04
  fallish,
• 3:05
  we
• 3:05
  announced
• 3:06
  something
• 3:06
  called
• 3:07
  AI
• 3:07
  Solutions
• 3:07
  where
• 3:08
  the
• 3:08
  idea
• 3:08
  is
• 3:09
  to
• 3:09
  provide
• 3:09
  AI
• 3:10
  technologies
• 3:10
  for
• 3:11
  retailers
• 3:11
  that
• 3:12
  help
• 3:12
  them
• 3:12
  automate
• 3:13
  all
• 3:13
  aspects
• 3:14
  of
• 3:14
  their
• 3:14
  store.
• 3:15
  There's
• 3:15
  agentic
• 3:16
  capabilities
• 3:16
  so
• 3:17
  they
• 3:17
  can
• 3:17
  actually
• 3:17
  embed
• 3:19
  agentec
• 3:20
  commerce
• 3:20
  experiences
• 3:21
  in
• 3:21
  their
• 3:21
  websites
• 3:22
  in
• 3:22
  their
• 3:23
  apps.
• 3:23
  There's
• 3:24
  the
• 3:24
  ability
• 3:24
  to
• 3:25
  distribute
• 3:26
  those
• 3:26
  retailers
• 3:27
  to
• 3:27
  the
• 3:27
  hyperscalers
• 3:28
  like
• 3:28
  the
• 3:29
  Geminis
• 3:29
  of
• 3:29
  the
• 3:29
  world,
• 3:30
  right.
• 3:30
  Eyes
• 3:30
  there's
• 3:31
  in
• 3:31
  store
• 3:32
  technology
• 3:33
  like
• 3:33
  Store
• 3:34
  View
• 3:34
  which
• 3:34
  enables
• 3:35
  our
• 3:35
  half
• 3:36
  a
• 3:36
  million
• 3:36
  shoppers
• 3:37
  to
• 3:37
  scan
• 3:37
  the
• 3:37
  shelves
• 3:38
  so
• 3:38
  the
• 3:38
  Ricohs
• 3:39
  can
• 3:39
  understand
• 3:39
  what's
• 3:40
  out
• 3:40
  of
• 3:40
  stock.
• 3:40
  It
• 3:40
  also
• 3:40
  taps
• 3:41
  the
• 3:41
  side
• 3:41
  facing
• 3:42
  cameras
• 3:42
  of,
• 3:42
  of
• 3:43
  capers.
• 3:43
  Right.
• 3:43
  Get
• 3:44
  it
• 3:44
  up
• 3:44
  to
• 3:44
  the
• 3:45
  minute.
• 3:45
  Every
• 3:45
  20
• 3:45
  minutes
• 3:46
  these
• 3:46
  cards
• 3:46
  go
• 3:46
  by
• 3:46
  the
• 3:46
  shelf,
• 3:47
  understand
• 3:47
  what's,
• 3:48
  what's
• 3:48
  on
• 3:48
  the
• 3:48
  shelf.
• 3:48
  And
• 3:49
  then
• 3:49
  finally
• 3:49
  agentic
• 3:50
  analytics
• 3:50
  to
• 3:51
  make
• 3:51
  it
• 3:51
  easier
• 3:51
  for
• 3:51
  retailers
• 3:52
  to
• 3:52
  take
• 3:52
  all
• 3:52
  this
• 3:52
  data
• 3:53
  they're
• 3:53
  getting
• 3:53
  about
• 3:54
  their
• 3:54
  store,
• 3:54
  the
• 3:54
  sales,
• 3:55
  what's
• 3:55
  going
• 3:55
  on
• 3:55
  on
• 3:55
  the
• 3:56
  shelf
• 3:56
  and
• 3:56
  actually
• 3:57
  act
• 3:57
  on
• 3:57
  it.
• 3:58
  So
• 3:58
  that's
• 3:59
  really
• 3:59
  great
• 3:59
  from
• 4:00
  a
• 4:00
  retailer's
• 4:00
  perspective
• 4:01
  then
• 4:01
  because
• 4:01
  you
• 4:02
  kind
• 4:02
  of
• 4:02
  are
• 4:02
  the
• 4:03
  one
• 4:03
  platform
• 4:03
  that
• 4:04
  they
• 4:04
  can
• 4:04
  use
• 4:04
  to
• 4:05
  kind
• 4:05
  of
• 4:05
  have
• 4:06
  that
• 4:06
  connected
• 4:06
  view
• 4:07
  with
• 4:08
  AI
• 4:08
  supplementing
• 4:09
  the
• 4:09
  data
• 4:10
  that
• 4:10
  you're
• 4:10
  getting
• 4:10
  from
• 4:10
  that
• 4:11
  store
• 4:12
  in
• 4:12
  a
• 4:12
  way
• 4:12
  that
• 4:13
  retailers
• 4:13
  can
• 4:14
  just
• 4:14
  plug
• 4:14
  and
• 4:14
  play
• 4:14
  like
• 4:15
  any
• 4:15
  of
• 4:15
  the
• 4:15
  other
• 4:15
  services
• 4:15
  you're
• 4:16
  offering.
• 4:16
  It's
• 4:16
  like
• 4:17
  we
• 4:17
  can
• 4:17
  just
• 4:17
  add
• 4:17
  Instacart,
• 4:18
  have
• 4:18
  them
• 4:19
  take
• 4:19
  care
• 4:19
  of
• 4:19
  this
• 4:19
  for
• 4:19
  us.
• 4:20
  That's
• 4:20
  absolutely
• 4:20
  right.
• 4:21
  One
• 4:21
  of
• 4:21
  the
• 4:21
  things
• 4:21
  that
• 4:22
  we've
• 4:22
  been
• 4:22
  seeing
• 4:22
  in
• 4:23
  the
• 4:23
  last
• 4:23
  year
• 4:23
  is
• 4:23
  really
• 4:24
  the
• 4:24
  growth,
• 4:24
  gravity
• 4:25
  and
• 4:25
  the
• 4:25
  seamlessness
• 4:25
  developed
• 4:26
  between
• 4:26
  the
• 4:26
  solutions.
• 4:27
  And
• 4:27
  what
• 4:27
  I
• 4:27
  mean
• 4:27
  by
• 4:27
  that
• 4:28
  is
• 4:28
  a
• 4:28
  retailer
• 4:29
  might
• 4:29
  for
• 4:29
  example
• 4:30
  deploy
• 4:31
  Storefront
• 4:32
  Pro,
• 4:32
  which
• 4:32
  is
• 4:32
  an
• 4:32
  e
• 4:32
  commerce
• 4:33
  solution
• 4:33
  and
• 4:33
  then
• 4:34
  they'll
• 4:34
  say
• 4:34
  hey,
• 4:35
  I
• 4:35
  now
• 4:35
  want
• 4:35
  to
• 4:35
  digitize
• 4:36
  my
• 4:36
  deli
• 4:36
  so
• 4:37
  that
• 4:37
  people
• 4:37
  can
• 4:37
  order
• 4:37
  ahead
• 4:38
  from
• 4:38
  the
• 4:38
  app
• 4:39
  and
• 4:39
  then
• 4:39
  they'll
• 4:39
  say,
• 4:39
  hey,
• 4:40
  I've
• 4:40
  digitized
• 4:40
  online
• 4:41
  and
• 4:41
  I've
• 4:41
  digitized
• 4:41
  the
• 4:42
  deli.
• 4:43
  Now
• 4:43
  I
• 4:43
  want
• 4:44
  to
• 4:44
  digitize
• 4:44
  the
• 4:44
  store
• 4:44
  with
• 4:45
  Kaper
• 4:45
  or
• 4:45
  vice
• 4:45
  versa.
• 4:45
  We've
• 4:46
  seen
• 4:46
  the
• 4:46
  opposite
• 4:46
  where
• 4:47
  a
• 4:47
  retailer
• 4:47
  might
• 4:47
  start
• 4:47
  with
• 4:48
  Kaper
• 4:48
  and
• 4:48
  say,
• 4:48
  hey,
• 4:49
  I
• 4:49
  now
• 4:49
  want
• 4:49
  to
• 4:49
  unify
• 4:50
  this
• 4:50
  with
• 4:50
  my
• 4:50
  online
• 4:50
  experience.
• 4:51
  I
• 4:51
  get
• 4:52
  Storefront
• 4:52
  Pro.
• 4:53
  And
• 4:53
  so
• 4:53
  we're
• 4:53
  seeing
• 4:53
  the
• 4:54
  same
• 4:54
  thing
• 4:54
  play
• 4:54
  out
• 4:54
  with
• 4:55
  AI,
• 4:55
  where
• 4:55
  for
• 4:56
  AI
• 4:56
  to
• 4:56
  succeed,
• 4:57
  it
• 4:57
  has
• 4:57
  to
• 4:57
  be
• 4:57
  deeply
• 4:58
  integrated
• 4:59
  into
• 4:59
  the
• 4:59
  data
• 5:00
  sources,
• 5:00
  into
• 5:00
  the
• 5:00
  operations
• 5:01
  of
• 5:01
  a
• 5:01
  retailer.
• 5:02
  And
• 5:02
  a
• 5:02
  lot
• 5:02
  of
• 5:02
  retailers
• 5:03
  don't
• 5:04
  want
• 5:04
  a
• 5:04
  collection
• 5:05
  of
• 5:05
  10,
• 5:05
  20,
• 5:05
  30
• 5:06
  different
• 5:06
  point
• 5:06
  solutions.
• 5:07
  They
• 5:07
  want
• 5:07
  something
• 5:07
  that
• 5:07
  all
• 5:08
  works
• 5:08
  together.
• 5:09
  And
• 5:09
  I
• 5:09
  think
• 5:09
  the
• 5:09
  other
• 5:09
  thing
• 5:10
  I've
• 5:10
  observed
• 5:10
  really
• 5:11
  in
• 5:11
  the
• 5:11
  last
• 5:11
  year
• 5:11
  is
• 5:12
  you've
• 5:12
  started
• 5:12
  to
• 5:13
  see
• 5:13
  physical
• 5:14
  AI
• 5:14
  get
• 5:15
  more
• 5:15
  on
• 5:15
  the
• 5:15
  rate
• 5:15
  of
• 5:16
  retailers.
• 5:16
  And
• 5:16
  you've
• 5:16
  seen
• 5:17
  Jensen
• 5:18
  talk
• 5:18
  a
• 5:18
  lot
• 5:18
  about
• 5:18
  this
• 5:19
  concept
• 5:19
  of
• 5:19
  physical
• 5:19
  AI.
• 5:20
  And
• 5:20
  so
• 5:20
  what
• 5:20
  is
• 5:20
  physical
• 5:20
  AI?
• 5:21
  Well,
• 5:21
  unlike
• 5:22
  AI
• 5:22
  in
• 5:22
  the
• 5:22
  cloud,
• 5:23
  where
• 5:23
  it's
• 5:23
  very,
• 5:23
  very
• 5:24
  large
• 5:24
  language
• 5:24
  models
• 5:25
  running
• 5:25
  on
• 5:25
  massive
• 5:26
  GPU
• 5:26
  clusters,
• 5:27
  physical
• 5:27
  AI
• 5:28
  is
• 5:28
  AI
• 5:28
  running
• 5:29
  in
• 5:29
  the
• 5:29
  store.
• 5:30
  And
• 5:30
  so
• 5:30
  it's
• 5:30
  a
• 5:30
  very
• 5:31
  different
• 5:31
  technical
• 5:32
  approach.
• 5:32
  So
• 5:33
  if
• 5:33
  you
• 5:33
  look
• 5:33
  at
• 5:33
  the
• 5:33
  Kaper
• 5:33
  card
• 5:34
  as
• 5:34
  an
• 5:34
  example,
• 5:34
  we
• 5:35
  have
• 5:35
  an
• 5:35
  Nvidia
• 5:35
  Jetson
• 5:36
  board
• 5:36
  and
• 5:36
  every
• 5:36
  single
• 5:37
  one
• 5:37
  of
• 5:37
  those
• 5:37
  carts
• 5:38
  and
• 5:38
  that
• 5:38
  Jetson
• 5:39
  board
• 5:39
  is
• 5:39
  running
• 5:39
  the
• 5:39
  algorithms
• 5:40
  in
• 5:40
  real
• 5:40
  time
• 5:41
  that
• 5:41
  understand
• 5:42
  what's
• 5:42
  going
• 5:42
  in
• 5:43
  the
• 5:43
  cartoon,
• 5:43
  what's
• 5:44
  going
• 5:44
  out
• 5:44
  of
• 5:44
  the
• 5:44
  cart,
• 5:45
  what's
• 5:45
  happening
• 5:45
  with
• 5:45
  the
• 5:45
  side
• 5:46
  facing
• 5:46
  cameras,
• 5:47
  what's
• 5:47
  happening
• 5:47
  with
• 5:47
  the
• 5:48
  location
• 5:48
  cameras,
• 5:49
  how
• 5:49
  do
• 5:49
  you
• 5:49
  make
• 5:49
  recommendations
• 5:50
  on
• 5:50
  the
• 5:51
  screen
• 5:51
  in
• 5:51
  real
• 5:51
  time
• 5:51
  to
• 5:52
  customers
• 5:52
  where
• 5:52
  the
• 5:53
  WI
• 5:53
  fi
• 5:53
  is
• 5:53
  often
• 5:53
  spotty,
• 5:54
  the
• 5:54
  WI
• 5:54
  fi
• 5:54
  often
• 5:55
  doesn't
• 5:55
  work.
• 5:55
  And
• 5:55
  so
• 5:55
  you
• 5:56
  need
• 5:56
  those
• 5:56
  algorithms
• 5:57
  to
• 5:57
  run
• 5:58
  at
• 5:58
  the
• 5:58
  edge.
• 5:59
  And
• 5:59
  I
• 5:59
  think
• 5:59
  what
• 5:59
  we're
• 6:00
  starting
• 6:00
  to
• 6:00
  see
• 6:00
  is
• 6:00
  that
• 6:00
  retailers
• 6:01
  realize
• 6:01
  that
• 6:02
  five
• 6:02
  to
• 6:03
  ten
• 6:03
  years
• 6:03
  from
• 6:03
  now,
• 6:04
  for
• 6:04
  them
• 6:04
  to
• 6:05
  avoid
• 6:05
  having
• 6:06
  the
• 6:06
  LLM
• 6:06
  hyperscalers
• 6:07
  like
• 6:07
  the
• 6:08
  Geminis
• 6:08
  of
• 6:09
  the
• 6:09
  world
• 6:09
  disintermediate
• 6:10
  the
• 6:10
  relationship
• 6:11
  with
• 6:11
  customers.
• 6:12
  They
• 6:12
  need
• 6:12
  to
• 6:13
  build
• 6:13
  the
• 6:13
  best
• 6:14
  understanding
• 6:14
  of
• 6:14
  their
• 6:14
  customers
• 6:15
  in
• 6:15
  the
• 6:15
  store.
• 6:15
  Right.
• 6:16
  Because
• 6:16
  if
• 6:16
  you
• 6:16
  think
• 6:16
  about
• 6:16
  it,
• 6:17
  Gemini
• 6:18
  OpenAI
• 6:19
  anthropic,
• 6:20
  they're
• 6:20
  not
• 6:20
  going
• 6:21
  to
• 6:21
  put
• 6:21
  hardware
• 6:22
  like
• 6:22
  paper
• 6:22
  into
• 6:23
  stores.
• 6:23
  They're
• 6:23
  not
• 6:23
  going
• 6:24
  to
• 6:24
  have.
• 6:24
  Good
• 6:24
  point,
• 6:24
  right.
• 6:25
  That
• 6:25
  understand
• 6:26
  where
• 6:26
  customers
• 6:27
  are
• 6:27
  in
• 6:27
  the
• 6:27
  store.
• 6:27
  They're
• 6:27
  not
• 6:28
  going
• 6:28
  to
• 6:28
  have
• 6:28
  the
• 6:28
  clickstream
• 6:29
  on
• 6:29
  the
• 6:29
  caper
• 6:30
  carts
• 6:30
  of
• 6:30
  what
• 6:30
  people
• 6:31
  are
• 6:31
  doing,
• 6:31
  what
• 6:31
  they
• 6:31
  like,
• 6:32
  what
• 6:32
  they
• 6:32
  don't
• 6:32
  like,
• 6:32
  where
• 6:32
  they
• 6:33
  dwell,
• 6:33
  what
• 6:33
  they
• 6:33
  don't
• 6:33
  dwell.
• 6:34
  And
• 6:34
  so
• 6:34
  all
• 6:35
  of
• 6:35
  that
• 6:35
  physical
• 6:35
  AI
• 6:36
  data
• 6:37
  that's
• 6:37
  then
• 6:38
  fueling
• 6:39
  this
• 6:39
  physical
• 6:39
  AI
• 6:39
  ecosystem,
• 6:40
  we're
• 6:41
  starting
• 6:41
  to
• 6:41
  see
• 6:41
  retailers
• 6:42
  really
• 6:42
  grok
• 6:42
  that
• 6:43
  that
• 6:43
  will
• 6:43
  be
• 6:43
  a
• 6:43
  key
• 6:43
  asset
• 6:44
  as
• 6:45
  part
• 6:45
  of
• 6:45
  that
• 6:45
  broader
• 6:46
  5
• 6:46
  to
• 6:46
  10
• 6:47
  year
• 6:47
  AI
• 6:47
  strategy
• 6:48
  that
• 6:48
  they're
• 6:48
  being
• 6:48
  asked
• 6:49
  by
• 6:49
  their
• 6:49
  boards
• 6:49
  to
• 6:49
  put
• 6:50
  together.
• 6:50
  Got
• 6:50
  it.
• 6:50
  You
• 6:51
  know,
• 6:51
  I
• 6:51
  gotta
• 6:51
  be
• 6:51
  honest
• 6:51
  with
• 6:51
  you,
• 6:52
  if
• 6:52
  I
• 6:52
  step
• 6:52
  back
• 6:53
  like
• 6:53
  I
• 6:53
  was,
• 6:53
  I
• 6:53
  was
• 6:54
  a
• 6:54
  little
• 6:54
  surprised
• 6:54
  when
• 6:54
  you
• 6:54
  said
• 6:55
  AI
• 6:55
  that
• 6:55
  they're
• 6:55
  coming
• 6:56
  to
• 6:56
  you
• 6:56
  and
• 6:56
  asking
• 6:56
  for
• 6:57
  AI.
• 6:57
  I
• 6:57
  mean,
• 6:57
  I
• 6:57
  guess
• 6:57
  when
• 6:58
  I
• 6:58
  think
• 6:58
  about
• 6:58
  it,
• 6:58
  it
• 6:58
  makes
• 6:58
  sense.
• 6:59
  But
• 6:59
  my
• 7:00
  question
• 7:00
  off
• 7:00
  of
• 7:01
  that
• 7:01
  for
• 7:01
  you
• 7:02
  is
• 7:03
  have
• 7:03
  you
• 7:03
  had
• 7:04
  to
• 7:04
  rejigger
• 7:05
  the
• 7:05
  trajectory
• 7:06
  of
• 7:06
  your
• 7:06
  connected
• 7:07
  store
• 7:07
  strategy
• 7:08
  at
• 7:08
  Instacart?
• 7:09
  Or
• 7:09
  how,
• 7:09
  how
• 7:10
  have
• 7:10
  you
• 7:10
  had
• 7:10
  to
• 7:10
  reconcile
• 7:11
  what
• 7:11
  you
• 7:11
  were
• 7:11
  doing
• 7:12
  before?
• 7:12
  Or
• 7:12
  is
• 7:12
  this
• 7:12
  just
• 7:13
  more
• 7:13
  of
• 7:13
  an
• 7:13
  extension
• 7:14
  of
• 7:14
  that?
• 7:14
  It's
• 7:15
  definitely
• 7:15
  more
• 7:15
  of
• 7:15
  an
• 7:15
  extension.
• 7:16
  Okay.
• 7:16
  And
• 7:16
  I
• 7:16
  think
• 7:17
  if
• 7:17
  you
• 7:17
  look
• 7:17
  at
• 7:17
  for
• 7:17
  example,
• 7:18
  our
• 7:18
  decision
• 7:18
  to
• 7:19
  put
• 7:19
  Nvidia
• 7:19
  Jetson
• 7:20
  boards
• 7:20
  in
• 7:20
  these
• 7:20
  carts,
• 7:20
  okay,
• 7:21
  that
• 7:21
  was
• 7:21
  a
• 7:21
  decision
• 7:22
  we
• 7:22
  made
• 7:22
  years
• 7:22
  ago
• 7:23
  as
• 7:23
  we
• 7:23
  started
• 7:23
  to
• 7:24
  put
• 7:24
  the
• 7:24
  cart
• 7:24
  into
• 7:25
  mass
• 7:25
  production
• 7:26
  because
• 7:26
  we
• 7:26
  saw
• 7:27
  that
• 7:27
  vision
• 7:28
  playing
• 7:28
  out,
• 7:28
  we
• 7:28
  saw
• 7:28
  that
• 7:29
  AI
• 7:29
  was
• 7:29
  becoming
• 7:30
  increasingly
• 7:31
  more
• 7:31
  important.
• 7:31
  Retailers
• 7:32
  would
• 7:32
  want
• 7:32
  to
• 7:33
  automate
• 7:33
  more
• 7:33
  of
• 7:33
  their
• 7:33
  stores
• 7:34
  and
• 7:34
  understand
• 7:34
  their
• 7:34
  customers.
• 7:35
  And
• 7:36
  we
• 7:36
  really
• 7:36
  said
• 7:36
  we
• 7:36
  need
• 7:37
  to
• 7:37
  make
• 7:37
  this
• 7:37
  really
• 7:37
  deep
• 7:38
  investment
• 7:38
  so
• 7:39
  that
• 7:39
  we
• 7:39
  can
• 7:39
  best
• 7:40
  understand
• 7:40
  the
• 7:40
  store.
• 7:40
  Our
• 7:41
  North
• 7:41
  Star
• 7:42
  is
• 7:42
  really
• 7:42
  building
• 7:43
  the
• 7:43
  best
• 7:44
  understanding
• 7:44
  of
• 7:45
  the
• 7:45
  users
• 7:46
  and
• 7:46
  the
• 7:46
  shelf
• 7:47
  and
• 7:47
  putting
• 7:47
  that
• 7:47
  together
• 7:48
  in
• 7:48
  a
• 7:49
  way
• 7:49
  that
• 7:49
  delivers
• 7:49
  a
• 7:50
  personalized
• 7:50
  experience
• 7:50
  for
• 7:51
  customers.
• 7:51
  But
• 7:51
  then
• 7:52
  for
• 7:52
  retailers,
• 7:52
  they're
• 7:53
  getting
• 7:53
  maximal
• 7:54
  basket
• 7:54
  lift,
• 7:54
  they're
• 7:55
  getting
• 7:55
  maximal
• 7:56
  retail
• 7:57
  media
• 7:57
  revenue.
• 7:58
  I
• 7:58
  think
• 7:58
  the
• 7:58
  other
• 7:58
  thing
• 7:58
  you're
• 7:58
  seeing,
• 7:59
  by
• 7:59
  the
• 7:59
  way,
• 7:59
  is
• 7:59
  that
• 8:00
  a
• 8:00
  lot
• 8:00
  of
• 8:00
  the
• 8:01
  AI
• 8:01
  technology
• 8:01
  in
• 8:02
  the
• 8:02
  last
• 8:02
  six
• 8:02
  to
• 8:02
  12
• 8:03
  months
• 8:03
  is
• 8:03
  accelerating
• 8:04
  what
• 8:04
  we're
• 8:04
  doing.
• 8:05
  So
• 8:05
  if
• 8:05
  you
• 8:05
  think,
• 8:05
  for
• 8:05
  example,
• 8:06
  about
• 8:06
  the
• 8:06
  technologies
• 8:07
  around
• 8:08
  basket
• 8:09
  accuracy
• 8:09
  and
• 8:10
  anti
• 8:10
  theft
• 8:10
  within
• 8:10
  VA
• 8:11
  burner,
• 8:11
  we're
• 8:12
  able
• 8:12
  to
• 8:12
  apply
• 8:12
  techniques
• 8:13
  today
• 8:14
  with
• 8:14
  visual
• 8:14
  language
• 8:15
  models,
• 8:15
  for
• 8:15
  example,
• 8:16
  that
• 8:16
  just
• 8:16
  straight
• 8:16
  up
• 8:16
  didn't
• 8:17
  work
• 8:17
  six
• 8:17
  months
• 8:17
  ago.
• 8:18
  And
• 8:18
  so
• 8:19
  we're
• 8:19
  really
• 8:19
  seeing
• 8:19
  a
• 8:19
  lot
• 8:19
  of
• 8:20
  this
• 8:20
  technology
• 8:20
  as
• 8:21
  a
• 8:21
  tailwind.
• 8:21
  That's
• 8:22
  been
• 8:22
  a
• 8:22
  big
• 8:22
  theme
• 8:22
  of
• 8:22
  the
• 8:23
  show,
• 8:23
  actually.
• 8:23
  AI
• 8:24
  enabling
• 8:24
  things
• 8:24
  that
• 8:24
  we
• 8:25
  couldn't
• 8:25
  do
• 8:25
  before.
• 8:26
  So
• 8:26
  what
• 8:26
  I
• 8:26
  take
• 8:26
  from
• 8:26
  what
• 8:27
  you
• 8:27
  just
• 8:27
  said
• 8:27
  is
• 8:27
  it
• 8:27
  wasn't
• 8:27
  really
• 8:28
  a
• 8:28
  step
• 8:28
  change
• 8:28
  to
• 8:28
  your
• 8:28
  connected
• 8:29
  structure,
• 8:29
  is
• 8:29
  really
• 8:30
  an
• 8:30
  augmentation
• 8:31
  of
• 8:31
  your
• 8:31
  connected
• 8:32
  store
• 8:32
  strategy.
• 8:32
  Is
• 8:33
  that
• 8:33
  a
• 8:33
  good
• 8:33
  summary
• 8:33
  of
• 8:33
  that?
• 8:34
  Definitely
• 8:34
  an
• 8:34
  augmentation.
• 8:35
  And
• 8:35
  I
• 8:35
  do
• 8:35
  think
• 8:35
  there's
• 8:36
  some
• 8:36
  areas
• 8:36
  that
• 8:36
  are
• 8:36
  step
• 8:37
  function.
• 8:37
  Like
• 8:37
  take
• 8:37
  the
• 8:38
  cart
• 8:38
  assistant,
• 8:38
  for
• 8:38
  example.
• 8:39
  Cart
• 8:39
  Assistant
• 8:40
  is
• 8:40
  a
• 8:40
  chatbot
• 8:41
  that
• 8:41
  will
• 8:41
  exist
• 8:42
  both
• 8:42
  in
• 8:43
  retailers,
• 8:43
  websites
• 8:44
  and
• 8:45
  on
• 8:45
  paper.
• 8:46
  And
• 8:47
  it
• 8:47
  talks
• 8:47
  to
• 8:47
  each
• 8:47
  other.
• 8:48
  So
• 8:48
  this
• 8:48
  cart
• 8:48
  assistant
• 8:49
  will
• 8:49
  learn
• 8:49
  about
• 8:50
  you,
• 8:50
  your
• 8:50
  preferences,
• 8:51
  what
• 8:51
  you
• 8:51
  like,
• 8:52
  what
• 8:52
  you
• 8:52
  don't
• 8:52
  like.
• 8:53
  It'll
• 8:53
  build
• 8:53
  meal
• 8:53
  plans
• 8:54
  for
• 8:54
  you
• 8:54
  build
• 8:54
  it
• 8:54
  on
• 8:55
  a
• 8:55
  budget,
• 8:55
  you
• 8:55
  can
• 8:56
  use
• 8:56
  that
• 8:56
  in
• 8:56
  the
• 8:57
  retailer's
• 8:57
  app
• 8:58
  and
• 8:58
  then
• 8:59
  you
• 8:59
  can
• 8:59
  actually
• 8:59
  sync
• 9:00
  that
• 9:00
  to
• 9:00
  the
• 9:00
  Caper
• 9:01
  cart.
• 9:01
  And
• 9:02
  so
• 9:02
  then
• 9:02
  not
• 9:02
  only
• 9:02
  will
• 9:02
  Caper
• 9:03
  start
• 9:03
  to
• 9:03
  remind
• 9:03
  you
• 9:03
  as
• 9:04
  you
• 9:04
  go
• 9:04
  to
• 9:04
  the
• 9:04
  store
• 9:04
  and
• 9:04
  say,
• 9:04
  hey,
• 9:05
  this
• 9:05
  item
• 9:05
  is
• 9:05
  actually
• 9:06
  not
• 9:06
  part
• 9:07
  of
• 9:07
  your
• 9:07
  health
• 9:07
  plan,
• 9:07
  you
• 9:07
  have
• 9:08
  an
• 9:08
  allergy
• 9:08
  to
• 9:08
  this
• 9:08
  thing
• 9:08
  or
• 9:09
  just
• 9:09
  proactively
• 9:10
  as
• 9:10
  you're
• 9:10
  going
• 9:10
  to
• 9:10
  check
• 9:10
  out,
• 9:11
  it'll
• 9:11
  say,
• 9:11
  hey,
• 9:11
  you
• 9:12
  forgot
• 9:12
  to
• 9:12
  buy
• 9:12
  the
• 9:12
  Tide
• 9:13
  detergent.
• 9:13
  Like,
• 9:13
  you
• 9:14
  know,
• 9:14
  you
• 9:14
  normally
• 9:14
  buy
• 9:14
  it
• 9:15
  every
• 9:15
  month
• 9:15
  that's
• 9:15
  not,
• 9:15
  you
• 9:16
  know,
• 9:16
  in
• 9:16
  your
• 9:16
  cart
• 9:17
  and
• 9:17
  vice
• 9:17
  versa.
• 9:18
  It
• 9:18
  will
• 9:18
  take
• 9:18
  everything
• 9:18
  you're
• 9:19
  doing
• 9:19
  in
• 9:19
  store.
• 9:20
  What
• 9:20
  are
• 9:20
  you
• 9:20
  putting
• 9:20
  in
• 9:20
  your
• 9:20
  cart?
• 9:21
  What
• 9:21
  are
• 9:21
  you
• 9:21
  taking
• 9:21
  out
• 9:21
  of
• 9:21
  your
• 9:21
  cart?
• 9:22
  Where
• 9:22
  are
• 9:22
  you
• 9:22
  dwelling?
• 9:22
  What
• 9:23
  are
• 9:23
  you
• 9:23
  not
• 9:23
  dwelling?
• 9:24
  And
• 9:24
  feed
• 9:24
  that
• 9:25
  overall
• 9:25
  large
• 9:26
  language
• 9:26
  model
• 9:27
  to
• 9:27
  best
• 9:27
  personalize
• 9:28
  improve
• 9:28
  the
• 9:28
  online
• 9:28
  experience.
• 9:29
  So
• 9:29
  that's
• 9:29
  an
• 9:29
  example,
• 9:30
  that's
• 9:30
  a
• 9:30
  step
• 9:30
  function
• 9:31
  capability
• 9:32
  that
• 9:32
  we
• 9:33
  just
• 9:33
  couldn't
• 9:33
  offer
• 9:34
  before
• 9:34
  that
• 9:34
  is
• 9:34
  accelerating
• 9:35
  both
• 9:35
  our
• 9:35
  e
• 9:36
  commerce
• 9:36
  business
• 9:38
  and
• 9:38
  the
• 9:38
  capers
• 9:39
  of
• 9:39
  the
• 9:39
  business.
• 9:40
  So
• 9:40
  David,
• 9:41
  how
• 9:41
  are
• 9:41
  you
• 9:42
  seeing
• 9:42
  that
• 9:43
  connected
• 9:44
  stores
• 9:44
  are
• 9:44
  really
• 9:45
  moving
• 9:45
  the
• 9:46
  needle?
• 9:47
  The
• 9:47
  technology
• 9:48
  in
• 9:48
  stores
• 9:48
  are
• 9:48
  moving
• 9:48
  the
• 9:48
  needle
• 9:49
  when
• 9:49
  it
• 9:49
  comes
• 9:49
  to
• 9:49
  operational
• 9:50
  efficiency.
• 9:51
  Like
• 9:51
  what's
• 9:51
  the
• 9:51
  outcome?
• 9:52
  Let's
• 9:52
  talk
• 9:53
  about
• 9:53
  some
• 9:53
  of
• 9:53
  the
• 9:54
  successes
• 9:54
  that
• 9:54
  you've
• 9:55
  seen
• 9:55
  from
• 9:55
  the
• 9:55
  retailers
• 9:56
  that
• 9:56
  are
• 9:56
  on
• 9:56
  Instacart,
• 9:57
  certainly.
• 9:57
  And
• 9:58
  to
• 9:58
  step
• 9:58
  back
• 9:58
  to
• 9:58
  give
• 9:59
  you
• 9:59
  a
• 9:59
  little
• 9:59
  bit
• 9:59
  of
• 9:59
  an
• 9:59
  update
• 10:00
  since
• 10:00
  the
• 10:00
  last
• 10:00
  time
• 10:00
  we
• 10:01
  talked
• 10:02
  with
• 10:02
  Caper
• 10:03
  specifically
• 10:03
  as
• 10:03
  an
• 10:03
  example,
• 10:04
  we're
• 10:04
  seeing
• 10:04
  Kapir
• 10:05
  live
• 10:05
  now
• 10:05
  in
• 10:06
  100
• 10:06
  cities.
• 10:07
  It's
• 10:07
  tripled
• 10:07
  year
• 10:08
  over
• 10:08
  year.
• 10:08
  We
• 10:08
  have
• 10:09
  more
• 10:09
  than
• 10:09
  a
• 10:09
  dozen
• 10:09
  retailer
• 10:10
  banners
• 10:10
  using
• 10:10
  the
• 10:11
  technology.
• 10:11
  A
• 10:11
  banner
• 10:12
  being
• 10:12
  like
• 10:12
  a
• 10:12
  Kroger,
• 10:13
  a
• 10:13
  Sprouts,
• 10:13
  a
• 10:14
  Wakefern,
• 10:15
  a
• 10:15
  Kohl's
• 10:16
  in
• 10:16
  Australia.
• 10:17
  And
• 10:17
  this
• 10:18
  acceleration
• 10:18
  has
• 10:19
  really
• 10:19
  been
• 10:19
  driven
• 10:19
  by
• 10:20
  a
• 10:20
  couple
• 10:21
  things.
• 10:21
  One
• 10:22
  is
• 10:22
  retailers
• 10:22
  have
• 10:22
  been
• 10:23
  increasingly
• 10:23
  measuring
• 10:24
  the
• 10:24
  basket
• 10:25
  left
• 10:25
  from
• 10:25
  Caper.
• 10:26
  So
• 10:26
  we
• 10:26
  actually
• 10:26
  announced
• 10:27
  this
• 10:27
  on
• 10:27
  a
• 10:27
  prior
• 10:27
  earnings
• 10:28
  call.
• 10:28
  Retailers
• 10:29
  are
• 10:29
  seeing
• 10:29
  double
• 10:30
  digit
• 10:30
  basket
• 10:31
  lift
• 10:31
  from
• 10:31
  Caper.
• 10:31
  What
• 10:31
  they're
• 10:32
  doing
• 10:32
  is
• 10:32
  they're
• 10:32
  measuring,
• 10:32
  they're
• 10:33
  doing
• 10:33
  their
• 10:33
  own
• 10:33
  measurements.
• 10:33
  They're
• 10:34
  looking
• 10:34
  at
• 10:34
  loyalty
• 10:34
  before
• 10:35
  and
• 10:35
  after.
• 10:35
  What
• 10:35
  are
• 10:35
  you
• 10:36
  spending?
• 10:36
  Running
• 10:36
  experiments
• 10:37
  and
• 10:37
  so
• 10:37
  forth.
• 10:37
  So
• 10:37
  they
• 10:38
  validated
• 10:38
  customers
• 10:38
  are
• 10:39
  spending
• 10:39
  more.
• 10:39
  Why
• 10:39
  are
• 10:39
  they
• 10:39
  spending
• 10:40
  more?
• 10:40
  Yeah,
• 10:40
  they're
• 10:40
  spending
• 10:41
  more
• 10:41
  because
• 10:41
  of
• 10:42
  one,
• 10:42
  the
• 10:42
  running
• 10:43
  total,
• 10:43
  being
• 10:43
  able
• 10:43
  to
• 10:44
  actually
• 10:44
  track
• 10:44
  how
• 10:44
  much
• 10:44
  they're
• 10:45
  spending.
• 10:45
  So
• 10:45
  many
• 10:45
  people
• 10:46
  underspend
• 10:46
  because
• 10:47
  they're
• 10:47
  worried
• 10:47
  about
• 10:47
  going
• 10:47
  to
• 10:47
  checkout,
• 10:48
  having
• 10:48
  to
• 10:49
  put
• 10:49
  things
• 10:49
  back.
• 10:49
  But
• 10:49
  second,
• 10:50
  more
• 10:50
  importantly,
• 10:50
  it's
• 10:51
  the
• 10:51
  recommendations.
• 10:51
  Right.
• 10:52
  And
• 10:52
  on
• 10:52
  the
• 10:52
  recommendation
• 10:53
  side,
• 10:53
  what's
• 10:53
  exciting
• 10:54
  is
• 10:54
  now
• 10:55
  that
• 10:55
  we're
• 10:55
  scaling
• 10:56
  this
• 10:56
  product
• 10:56
  and
• 10:56
  have
• 10:56
  critical
• 10:57
  scale,
• 10:58
  we're
• 10:58
  Able
• 10:58
  to
• 10:58
  take
• 10:59
  so
• 10:59
  many
• 10:59
  of
• 10:59
  the
• 10:59
  techniques
• 11:00
  from
• 11:00
  the
• 11:01
  online
• 11:01
  side
• 11:01
  of
• 11:01
  our
• 11:01
  business
• 11:02
  to
• 11:02
  drive
• 11:03
  more
• 11:03
  personalization
• 11:04
  and
• 11:04
  basket
• 11:04
  lift
• 11:04
  for
• 11:05
  retailers
• 11:05
  and
• 11:06
  bring
• 11:06
  that
• 11:06
  on
• 11:06
  the
• 11:06
  caper
• 11:06
  side.
• 11:07
  So
• 11:07
  at
• 11:07
  any
• 11:07
  given
• 11:08
  time
• 11:08
  we
• 11:08
  may
• 11:08
  have
• 11:09
  dozens
• 11:09
  of
• 11:09
  experiments
• 11:10
  running
• 11:10
  that
• 11:10
  ultimately
• 11:11
  maximizes
• 11:12
  personalization
• 11:12
  for
• 11:12
  users
• 11:13
  and
• 11:13
  drives
• 11:13
  more
• 11:14
  basket
• 11:14
  lifts.
• 11:14
  So
• 11:14
  we're
• 11:14
  able
• 11:15
  to
• 11:15
  use
• 11:15
  all
• 11:15
  the
• 11:15
  sensor
• 11:16
  fusion
• 11:16
  data
• 11:16
  that
• 11:16
  we're
• 11:17
  getting
• 11:17
  to
• 11:17
  drive
• 11:17
  better
• 11:18
  outcomes
• 11:18
  for
• 11:18
  retailers
• 11:19
  on
• 11:19
  that
• 11:19
  side.
• 11:20
  And
• 11:20
  what
• 11:21
  about
• 11:21
  the
• 11:21
  customer
• 11:21
  experience?
• 11:22
  Like
• 11:22
  imagine
• 11:23
  this
• 11:23
  is
• 11:23
  now
• 11:23
  personalizing
• 11:24
  the
• 11:24
  customer
• 11:24
  experience
• 11:24
  and
• 11:25
  giving
• 11:25
  them
• 11:25
  more
• 11:26
  opportunity
• 11:26
  to
• 11:27
  engage
• 11:27
  with
• 11:27
  the
• 11:27
  capercart,
• 11:28
  upload
• 11:28
  my
• 11:29
  recipe
• 11:29
  and
• 11:29
  get
• 11:29
  walked
• 11:30
  through
• 11:30
  the
• 11:30
  entire
• 11:30
  store.
• 11:32
  What
• 11:33
  are
• 11:33
  you
• 11:33
  seeing
• 11:33
  from
• 11:34
  like
• 11:34
  NPS
• 11:34
  data?
• 11:35
  What
• 11:35
  are
• 11:35
  you
• 11:35
  hearing
• 11:35
  from
• 11:36
  your
• 11:36
  clients
• 11:37
  customers?
• 11:38
  What
• 11:38
  are
• 11:38
  their
• 11:38
  thoughts
• 11:39
  on
• 11:39
  about
• 11:39
  the
• 11:40
  Instacart
• 11:41
  enabled
• 11:41
  or
• 11:41
  connected
• 11:42
  store
• 11:42
  experience?
• 11:43
  Yeah,
• 11:43
  I
• 11:43
  think
• 11:43
  I
• 11:43
  mentioned
• 11:44
  last
• 11:44
  time
• 11:44
  one
• 11:44
  of
• 11:44
  my
• 11:45
  favorite
• 11:45
  things
• 11:45
  to
• 11:45
  do
• 11:45
  is
• 11:46
  store
• 11:46
  walks.
• 11:46
  So
• 11:47
  you
• 11:47
  know,
• 11:47
  here
• 11:47
  on
• 11:48
  Saturday,
• 11:48
  after
• 11:48
  I
• 11:49
  mentioned
• 11:49
  the
• 11:49
  retailer
• 11:49
  demo,
• 11:50
  I
• 11:51
  just
• 11:51
  went
• 11:51
  to
• 11:51
  a
• 11:51
  couple
• 11:52
  different
• 11:52
  Wakefront
• 11:52
  stores.
• 11:53
  You
• 11:53
  know,
• 11:53
  and
• 11:54
  with
• 11:54
  Wakefront,
• 11:55
  by
• 11:55
  the
• 11:55
  way,
• 11:55
  we're
• 11:56
  live
• 11:56
  in
• 11:56
  nearly
• 11:56
  20%
• 11:57
  of
• 11:57
  all
• 11:57
  their
• 11:57
  stores
• 11:58
  with
• 11:58
  Wakefront
• 11:58
  here
• 11:58
  on
• 11:58
  the
• 11:59
  east
• 11:59
  Coast.
• 11:59
  So,
• 11:59
  you
• 11:59
  know,
• 11:59
  I
• 12:00
  love
• 12:00
  going
• 12:00
  to
• 12:00
  stores.
• 12:00
  I
• 12:01
  don't
• 12:01
  tell
• 12:01
  anybody
• 12:01
  I'm
• 12:01
  from
• 12:01
  instacart.
• 12:02
  Right.
• 12:02
  I'm
• 12:02
  just
• 12:03
  gonna.
• 12:03
  Always
• 12:03
  a
• 12:03
  good
• 12:03
  plan,
• 12:04
  always
• 12:04
  a
• 12:04
  good
• 12:04
  plan.
• 12:04
  And
• 12:05
  I'll
• 12:05
  even,
• 12:06
  I'll
• 12:06
  even
• 12:06
  prompt
• 12:06
  for
• 12:07
  negative
• 12:07
  feedback
• 12:07
  just
• 12:08
  to
• 12:08
  understand
• 12:08
  like
• 12:08
  what's
• 12:08
  actually
• 12:09
  happening
• 12:09
  in
• 12:09
  these
• 12:09
  stores.
• 12:09
  And
• 12:10
  so
• 12:10
  first
• 12:10
  of
• 12:10
  all,
• 12:10
  I'll
• 12:11
  tell
• 12:11
  you
• 12:11
  that
• 12:11
  we're
• 12:11
  seeing
• 12:12
  double
• 12:13
  digit
• 12:13
  in
• 12:14
  store
• 12:14
  penetration,
• 12:14
  meaning
• 12:15
  a
• 12:15
  double
• 12:15
  digit
• 12:16
  percentage
• 12:16
  of
• 12:16
  the
• 12:16
  GMV
• 12:17
  is
• 12:17
  going
• 12:18
  through
• 12:18
  these
• 12:18
  carts
• 12:19
  and
• 12:19
  stores.
• 12:19
  You
• 12:20
  can
• 12:20
  imagine
• 12:20
  multiplying
• 12:20
  that
• 12:21
  against
• 12:21
  the
• 12:21
  value.
• 12:22
  When
• 12:22
  I
• 12:22
  talk
• 12:22
  to
• 12:22
  consumers,
• 12:23
  what
• 12:23
  do
• 12:23
  they
• 12:23
  say
• 12:24
  they
• 12:24
  love,
• 12:24
  first
• 12:25
  of
• 12:25
  all,
• 12:25
  the
• 12:25
  running
• 12:25
  total,
• 12:26
  being
• 12:26
  able
• 12:26
  to
• 12:26
  keep
• 12:27
  track
• 12:27
  of
• 12:27
  their
• 12:27
  spend.
• 12:27
  They
• 12:28
  love
• 12:28
  bagging
• 12:29
  as
• 12:29
  they
• 12:29
  go.
• 12:29
  They'll
• 12:30
  take
• 12:30
  the
• 12:30
  reusable
• 12:30
  bags,
• 12:31
  they'll
• 12:31
  set
• 12:31
  them
• 12:31
  up
• 12:32
  in
• 12:32
  the
• 12:32
  cartoon
• 12:33
  and
• 12:33
  you
• 12:33
  can
• 12:33
  take
• 12:33
  these
• 12:33
  carts
• 12:34
  directly
• 12:35
  to
• 12:35
  the
• 12:35
  car.
• 12:36
  Right.
• 12:36
  So
• 12:36
  a
• 12:36
  lot
• 12:37
  of
• 12:37
  people
• 12:37
  talk
• 12:37
  about
• 12:39
  automating
• 12:39
  checkout
• 12:40
  as
• 12:40
  skip
• 12:41
  the
• 12:41
  line.
• 12:41
  And
• 12:41
  that's
• 12:41
  actually
• 12:42
  not
• 12:42
  what
• 12:42
  I'm
• 12:42
  hearing
• 12:43
  from
• 12:43
  consumers.
• 12:43
  Yeah,
• 12:43
  that's
• 12:43
  what
• 12:43
  we
• 12:44
  remember
• 12:44
  last
• 12:44
  time
• 12:44
  we
• 12:44
  talked
• 12:44
  to
• 12:44
  you.
• 12:45
  What
• 12:45
  they're
• 12:45
  saying
• 12:45
  is
• 12:45
  it's
• 12:46
  less
• 12:46
  work.
• 12:46
  They're
• 12:47
  saying
• 12:47
  I
• 12:47
  don't
• 12:47
  have
• 12:48
  to
• 12:48
  take
• 12:49
  50
• 12:49
  items
• 12:49
  out
• 12:49
  of
• 12:50
  my
• 12:50
  cart
• 12:50
  and
• 12:51
  put
• 12:51
  it
• 12:51
  on
• 12:51
  the
• 12:51
  scanner
• 12:52
  or
• 12:52
  put
• 12:52
  it
• 12:52
  at
• 12:53
  the
• 12:53
  self
• 12:53
  checkout.
• 12:53
  I
• 12:54
  can
• 12:54
  put
• 12:54
  it
• 12:54
  in
• 12:54
  the
• 12:54
  cart.
• 12:55
  Once
• 12:55
  in,
• 12:56
  my
• 12:56
  bags
• 12:56
  go
• 12:57
  seamlessly
• 12:57
  my
• 12:57
  cart.
• 12:58
  By
• 12:58
  the
• 12:58
  way,
• 12:58
  the
• 12:58
  carts
• 12:58
  are
• 12:59
  waterproof,
• 12:59
  snow
• 12:59
  proof.
• 13:00
  So
• 13:00
  I
• 13:00
  saw
• 13:01
  this
• 13:01
  firsthand.
• 13:01
  It
• 13:01
  was
• 13:01
  Raining,
• 13:02
  raining
• 13:02
  on
• 13:02
  the
• 13:02
  carts.
• 13:03
  They're
• 13:03
  going
• 13:03
  through
• 13:03
  the
• 13:03
  ice.
• 13:04
  So
• 13:04
  they're
• 13:04
  highly
• 13:04
  resilient.
• 13:05
  So
• 13:05
  they
• 13:05
  can
• 13:05
  actually
• 13:06
  go
• 13:06
  outside
• 13:06
  the
• 13:06
  store.
• 13:07
  People
• 13:07
  can
• 13:07
  use
• 13:07
  them
• 13:07
  like
• 13:07
  they
• 13:08
  do
• 13:09
  a
• 13:09
  traditional
• 13:09
  cart.
• 13:10
  We've
• 13:10
  invested
• 13:11
  in
• 13:11
  stackable
• 13:12
  charging.
• 13:13
  So
• 13:14
  the
• 13:14
  stores
• 13:14
  I
• 13:14
  visit
• 13:15
  have
• 13:15
  multiple
• 13:16
  fixed
• 13:16
  chargers.
• 13:17
  The
• 13:17
  carts
• 13:17
  just
• 13:17
  stack
• 13:18
  like
• 13:18
  a
• 13:18
  normal
• 13:19
  stack
• 13:19
  of
• 13:19
  carts.
• 13:19
  Oh
• 13:20
  wow.
• 13:20
  Associates
• 13:21
  find
• 13:21
  that
• 13:21
  critical
• 13:22
  because
• 13:22
  if
• 13:22
  you
• 13:22
  don't
• 13:23
  do
• 13:23
  that,
• 13:23
  they've
• 13:23
  got
• 13:23
  to
• 13:24
  plug
• 13:24
  the
• 13:24
  carts
• 13:24
  individually,
• 13:25
  which
• 13:25
  then
• 13:25
  means
• 13:26
  associates
• 13:27
  don't
• 13:27
  like
• 13:27
  the
• 13:27
  product,
• 13:28
  they
• 13:28
  don't
• 13:28
  support
• 13:28
  the
• 13:29
  product.
• 13:29
  And
• 13:29
  as
• 13:29
  you
• 13:29
  might
• 13:30
  imagine,
• 13:30
  associate
• 13:31
  support
• 13:31
  for
• 13:31
  the
• 13:32
  product
• 13:32
  is
• 13:32
  so
• 13:33
  critical,
• 13:33
  you
• 13:34
  need
• 13:34
  to
• 13:34
  make
• 13:34
  sure
• 13:34
  that
• 13:35
  the
• 13:35
  store
• 13:35
  is
• 13:36
  an
• 13:36
  advocate.
• 13:36
  Which
• 13:36
  is
• 13:36
  why
• 13:37
  led
• 13:37
  by
• 13:37
  starting
• 13:37
  to
• 13:37
  talk
• 13:37
  about
• 13:38
  value
• 13:38
  levers.
• 13:39
  Because
• 13:39
  the
• 13:39
  more
• 13:39
  value
• 13:40
  you're
• 13:40
  driving
• 13:40
  for
• 13:40
  retailers,
• 13:41
  the
• 13:41
  more
• 13:41
  they
• 13:41
  get
• 13:41
  behind
• 13:41
  the
• 13:42
  product.
• 13:43
  I
• 13:43
  also
• 13:43
  heard
• 13:43
  from
• 13:44
  customers,
• 13:44
  they
• 13:44
  love
• 13:45
  the
• 13:45
  coupons,
• 13:46
  they
• 13:46
  love
• 13:47
  the
• 13:47
  recommendations.
• 13:48
  We
• 13:48
  have
• 13:48
  caper
• 13:49
  exclusive
• 13:50
  coupons
• 13:50
  from
• 13:50
  cpgs
• 13:51
  that
• 13:51
  we're
• 13:52
  making
• 13:52
  available
• 13:52
  on
• 13:52
  the
• 13:52
  cartoon.
• 13:53
  We
• 13:53
  sometimes
• 13:53
  will
• 13:54
  even
• 13:54
  activate
• 13:54
  with
• 13:54
  our
• 13:55
  retailer
• 13:55
  partners
• 13:56
  gamification.
• 13:57
  So
• 13:57
  you
• 13:57
  can
• 13:57
  imagine
• 13:57
  a
• 13:57
  retailer
• 13:58
  might
• 13:58
  say,
• 13:58
  look,
• 13:58
  this
• 13:59
  is
• 13:59
  a
• 13:59
  customer
• 13:59
  that
• 14:00
  comes
• 14:00
  once
• 14:00
  every
• 14:00
  two
• 14:01
  weeks.
• 14:01
  Can
• 14:01
  I
• 14:02
  get
• 14:02
  you
• 14:02
  to
• 14:02
  come
• 14:02
  back
• 14:02
  every
• 14:02
  week?
• 14:03
  If
• 14:03
  you
• 14:03
  come
• 14:03
  back
• 14:04
  every
• 14:04
  week,
• 14:04
  I'll
• 14:05
  give
• 14:05
  you
• 14:05
  $2
• 14:05
  off
• 14:06
  your
• 14:06
  next
• 14:06
  order
• 14:06
  as
• 14:06
  an
• 14:07
  example.
• 14:07
  So
• 14:07
  customers
• 14:08
  love
• 14:08
  the
• 14:08
  gamification.
• 14:09
  But
• 14:09
  I'll
• 14:09
  tell
• 14:09
  you
• 14:10
  the
• 14:10
  other
• 14:10
  thing
• 14:10
  that
• 14:10
  we've
• 14:10
  done
• 14:10
  to
• 14:10
  scale
• 14:12
  grocery
• 14:12
  is
• 14:12
  a
• 14:12
  business
• 14:13
  of
• 14:13
  edge
• 14:13
  cases.
• 14:14
  In
• 14:14
  the
• 14:14
  last
• 14:14
  year,
• 14:15
  there's
• 14:16
  thousands
• 14:16
  of
• 14:17
  edge
• 14:17
  cases
• 14:18
  that
• 14:18
  we've
• 14:18
  ground
• 14:19
  down
• 14:19
  to
• 14:20
  make
• 14:20
  the
• 14:20
  product
• 14:20
  better
• 14:21
  and
• 14:21
  we've
• 14:21
  measured
• 14:22
  the
• 14:22
  impact
• 14:22
  of
• 14:22
  each
• 14:22
  one.
• 14:23
  And
• 14:23
  so
• 14:23
  if
• 14:23
  you
• 14:23
  look
• 14:23
  at
• 14:23
  the
• 14:24
  dramatic
• 14:24
  improvements
• 14:25
  we've
• 14:25
  made
• 14:25
  in
• 14:25
  the
• 14:25
  product
• 14:26
  in
• 14:26
  the
• 14:26
  last
• 14:26
  year,
• 14:27
  it's
• 14:28
  not
• 14:28
  just
• 14:28
  the
• 14:28
  big
• 14:29
  rocks
• 14:29
  like
• 14:30
  better
• 14:30
  recommendations,
• 14:32
  more
• 14:32
  couponing,
• 14:33
  more
• 14:33
  gamification,
• 14:34
  more
• 14:34
  value
• 14:34
  features.
• 14:35
  It's
• 14:35
  also
• 14:36
  just
• 14:36
  did
• 14:36
  you
• 14:37
  grind
• 14:37
  down
• 14:37
  the
• 14:37
  thousand
• 14:38
  little
• 14:38
  things
• 14:39
  to
• 14:39
  make
• 14:39
  it
• 14:39
  work?
• 14:39
  Amazing.
• 14:40
  And
• 14:40
  did
• 14:41
  you
• 14:41
  do
• 14:41
  that
• 14:41
  in
• 14:41
  a
• 14:41
  retailer
• 14:42
  specific
• 14:43
  way?
• 14:44
  Well,
• 14:44
  the
• 14:44
  charging
• 14:44
  is
• 14:44
  a
• 14:45
  great
• 14:45
  example
• 14:45
  of
• 14:45
  that
• 14:45
  because
• 14:45
  that's
• 14:46
  a
• 14:46
  literal
• 14:46
  blocker
• 14:47
  to
• 14:47
  full
• 14:47
  scale
• 14:47
  rollout.
• 14:48
  If
• 14:48
  you
• 14:48
  don't
• 14:48
  figure
• 14:48
  that
• 14:48
  out
• 14:49
  because
• 14:49
  you
• 14:49
  can't
• 14:49
  be
• 14:49
  charging
• 14:50
  all
• 14:50
  these
• 14:50
  cards
• 14:50
  individually.
• 14:51
  So
• 14:51
  kudos
• 14:52
  to
• 14:52
  you
• 14:52
  for
• 14:52
  that.
• 14:52
  I'm
• 14:53
  curious
• 14:53
  too
• 14:53
  because
• 14:53
  we're
• 14:53
  bringing
• 14:54
  this
• 14:54
  into
• 14:54
  the
• 14:54
  realm
• 14:54
  of
• 14:55
  the
• 14:55
  store.
• 14:56
  Are
• 14:56
  the
• 14:56
  retailers
• 14:57
  still
• 14:57
  focused
• 14:58
  on
• 14:58
  their
• 14:59
  AI
• 14:59
  implementations
• 15:00
  with
• 15:00
  you
• 15:00
  through
• 15:01
  the
• 15:01
  caper
• 15:01
  cart
• 15:02
  or
• 15:02
  is
• 15:02
  that
• 15:02
  too
• 15:02
  simplistic
• 15:03
  of
• 15:03
  a
• 15:03
  question
• 15:04
  in
• 15:04
  terms
• 15:04
  of
• 15:04
  how
• 15:04
  to
• 15:04
  think
• 15:04
  about
• 15:05
  it
• 15:05
  for
• 15:05
  our
• 15:05
  audience?
• 15:05
  No,
• 15:06
  I
• 15:06
  understand
• 15:06
  that
• 15:06
  it's
• 15:06
  a
• 15:06
  great
• 15:07
  question.
• 15:07
  I
• 15:07
  would
• 15:07
  say
• 15:07
  retailers
• 15:08
  are
• 15:08
  taking
• 15:08
  a
• 15:08
  more
• 15:09
  holistic
• 15:09
  view
• 15:09
  in
• 15:09
  AI
• 15:10
  solutions
• 15:10
  similar
• 15:11
  to
• 15:11
  Connected
• 15:11
  Store.
• 15:12
  It's
• 15:12
  a
• 15:12
  modular
• 15:13
  platform
• 15:13
  so
• 15:13
  a
• 15:13
  retailer
• 15:14
  can
• 15:14
  say,
• 15:14
  hey,
• 15:14
  I
• 15:15
  just
• 15:15
  want
• 15:15
  to
• 15:15
  do
• 15:16
  card
• 15:16
  assistant
• 15:17
  with
• 15:17
  Instacart,
• 15:17
  or
• 15:17
  I
• 15:18
  just
• 15:18
  want
• 15:18
  to
• 15:18
  do
• 15:18
  agentic
• 15:19
  analytics.
• 15:20
  But
• 15:20
  all
• 15:20
  the
• 15:20
  solutions
• 15:21
  connect
• 15:21
  to
• 15:21
  each
• 15:22
  other
• 15:22
  and
• 15:22
  feed
• 15:22
  to
• 15:22
  each
• 15:23
  other.
• 15:24
  And
• 15:24
  they
• 15:24
  are
• 15:24
  enhanced
• 15:25
  with
• 15:25
  physical
• 15:26
  AI
• 15:26
  investments
• 15:27
  like
• 15:27
  kpr,
• 15:27
  because
• 15:28
  then
• 15:28
  the
• 15:28
  car
• 15:29
  can
• 15:29
  understand
• 15:29
  the
• 15:30
  customer
• 15:30
  better,
• 15:30
  the
• 15:31
  store
• 15:31
  better,
• 15:31
  and
• 15:31
  make
• 15:31
  the
• 15:32
  whole
• 15:32
  system
• 15:32
  better.
• 15:33
  So
• 15:33
  we
• 15:33
  do
• 15:34
  have
• 15:34
  retailers,
• 15:34
  like
• 15:34
  we
• 15:35
  announced,
• 15:35
  for
• 15:35
  example,
• 15:36
  when
• 15:36
  AI
• 15:37
  Solutions
• 15:37
  went
• 15:37
  out,
• 15:37
  that
• 15:38
  both
• 15:38
  Kroger
• 15:39
  and
• 15:39
  Sprouts
• 15:40
  were
• 15:40
  going
• 15:40
  to
• 15:40
  use
• 15:40
  card
• 15:40
  assistant.
• 15:41
  And
• 15:41
  in
• 15:41
  their
• 15:41
  own
• 15:41
  announcements,
• 15:42
  they
• 15:42
  talked
• 15:42
  about
• 15:42
  how
• 15:42
  they
• 15:43
  expected
• 15:43
  to
• 15:43
  to
• 15:43
  use
• 15:43
  that
• 15:44
  both
• 15:44
  online
• 15:44
  and
• 15:45
  in
• 15:45
  store
• 15:45
  with
• 15:46
  kpr.
• 15:46
  So
• 15:46
  we're
• 15:47
  definitely
• 15:47
  seeing
• 15:48
  retailers
• 15:48
  adopt
• 15:49
  the
• 15:49
  whole
• 15:49
  suite,
• 15:49
  but
• 15:50
  we're
• 15:50
  also
• 15:50
  seeing
• 15:50
  some
• 15:50
  retailers
• 15:51
  pick
• 15:52
  and
• 15:52
  choose
• 15:52
  individual
• 15:53
  technologies
• 15:54
  and
• 15:54
  start
• 15:54
  there
• 15:54
  before
• 15:54
  taking
• 15:55
  the
• 15:55
  whole
• 15:55
  stack.
• 15:56
  Well,
• 15:56
  David,
• 15:57
  let's
• 15:57
  close
• 15:57
  you
• 15:58
  out
• 15:58
  with
• 15:59
  kind
• 15:59
  of
• 15:59
  what
• 16:00
  you're
• 16:00
  anticipating
• 16:01
  this
• 16:02
  year
• 16:02
  as
• 16:03
  we
• 16:03
  head
• 16:03
  into
• 16:03
  2026.
• 16:04
  As
• 16:04
  you
• 16:04
  continue
• 16:04
  to
• 16:05
  grow
• 16:05
  the
• 16:05
  business,
• 16:06
  scale
• 16:06
  the
• 16:07
  business,
• 16:08
  what
• 16:08
  would
• 16:09
  you
• 16:09
  be
• 16:09
  most
• 16:09
  happy
• 16:10
  to
• 16:10
  tell
• 16:10
  us
• 16:11
  next
• 16:11
  year
• 16:11
  year
• 16:11
  at
• 16:12
  NRF
• 16:12
  2027
• 16:14
  that
• 16:14
  you
• 16:14
  accomplished
• 16:15
  this
• 16:15
  year?
• 16:15
  Great
• 16:16
  question.
• 16:16
  I
• 16:16
  think
• 16:17
  number
• 16:17
  one
• 16:17
  is
• 16:17
  global.
• 16:17
  I
• 16:18
  mean,
• 16:18
  that's
• 16:18
  part
• 16:18
  of
• 16:18
  global
• 16:19
  global
• 16:19
  expansion.
• 16:20
  You
• 16:20
  know,
• 16:20
  you
• 16:20
  saw
• 16:21
  us
• 16:21
  launch
• 16:21
  on
• 16:21
  Australia
• 16:22
  with
• 16:22
  Kohl's.
• 16:22
  We
• 16:23
  recently
• 16:23
  announced
• 16:23
  that
• 16:24
  we're
• 16:24
  coming
• 16:24
  to
• 16:24
  the
• 16:24
  UK
• 16:25
  Morrisons
• 16:26
  with
• 16:26
  Kaper.
• 16:27
  We're
• 16:28
  here
• 16:28
  at
• 16:28
  NRF
• 16:29
  really
• 16:29
  talking
• 16:30
  to
• 16:30
  retailers
• 16:30
  about
• 16:30
  our
• 16:31
  entire
• 16:31
  connected
• 16:32
  store
• 16:32
  and
• 16:32
  e
• 16:32
  commerce
• 16:33
  products.
• 16:33
  And
• 16:34
  we're
• 16:34
  seeing
• 16:34
  a
• 16:34
  lot
• 16:34
  of
• 16:34
  international
• 16:35
  retailers
• 16:36
  recognize
• 16:36
  our
• 16:37
  leadership
• 16:37
  in
• 16:37
  North
• 16:38
  America
• 16:38
  and
• 16:38
  they
• 16:38
  want
• 16:38
  access
• 16:39
  to
• 16:39
  our
• 16:39
  technology.
• 16:39
  So
• 16:40
  to
• 16:40
  be
• 16:40
  clear,
• 16:40
  we
• 16:40
  have
• 16:41
  no
• 16:41
  plans
• 16:41
  for
• 16:41
  a
• 16:41
  marketplace
• 16:42
  internationally.
• 16:43
  We're
• 16:43
  leading
• 16:43
  with
• 16:44
  our
• 16:44
  enterprise
• 16:45
  technology,
• 16:46
  our
• 16:46
  Storefront
• 16:46
  Pro,
• 16:47
  our
• 16:47
  Caper
• 16:48
  cards,
• 16:48
  our
• 16:48
  Food
• 16:49
  Storm
• 16:49
  technology,
• 16:50
  the
• 16:50
  AI
• 16:50
  solutions
• 16:51
  that
• 16:51
  we've
• 16:51
  developed.
• 16:51
  So
• 16:52
  a
• 16:52
  year
• 16:52
  from
• 16:52
  now,
• 16:52
  you'll
• 16:53
  continue
• 16:53
  to
• 16:53
  see
• 16:53
  us
• 16:54
  really
• 16:54
  accelerate
• 16:55
  global
• 16:55
  expansion.
• 16:55
  Number
• 16:56
  one.
• 16:58
  That's
• 16:59
  great.
• 16:59
  I
• 16:59
  mean,
• 16:59
  if
• 17:00
  you
• 17:00
  want
• 17:00
  to
• 17:00
  Accomplish
• 17:00
  More
• 17:01
  in
• 17:01
  2026,
• 17:01
  go
• 17:02
  ahead.
• 17:02
  I
• 17:02
  think,
• 17:03
  you
• 17:03
  know,
• 17:03
  the
• 17:03
  second
• 17:03
  thing
• 17:04
  I'll
• 17:04
  say
• 17:04
  is
• 17:04
  that
• 17:05
  we
• 17:06
  really
• 17:06
  are
• 17:06
  going
• 17:07
  to
• 17:07
  continue
• 17:07
  to
• 17:10
  enhance
• 17:10
  the
• 17:10
  value
• 17:10
  levers
• 17:11
  of
• 17:11
  Caper.
• 17:11
  You'll
• 17:12
  see
• 17:12
  us
• 17:12
  with
• 17:12
  basketlift
• 17:13
  continuing
• 17:13
  to
• 17:14
  improve
• 17:14
  the
• 17:14
  recommendation
• 17:15
  algorithms,
• 17:15
  the
• 17:15
  ranking
• 17:16
  algorithms,
• 17:16
  and
• 17:16
  we're
• 17:16
  in
• 17:16
  such
• 17:16
  an
• 17:17
  exciting
• 17:17
  spot
• 17:17
  where
• 17:18
  you
• 17:18
  can
• 17:18
  now
• 17:18
  leverage
• 17:19
  this
• 17:19
  physical
• 17:20
  AI
• 17:20
  technology
• 17:20
  in
• 17:20
  a
• 17:21
  way
• 17:21
  where
• 17:21
  you
• 17:21
  can
• 17:21
  improve
• 17:22
  the
• 17:22
  personalization
• 17:22
  experience.
• 17:23
  And
• 17:23
  as
• 17:23
  you
• 17:23
  mentioned
• 17:24
  earlier,
• 17:24
  often
• 17:25
  the
• 17:25
  technology
• 17:25
  is
• 17:25
  improving
• 17:26
  every
• 17:26
  month.
• 17:26
  So
• 17:26
  I'm
• 17:26
  really
• 17:26
  excited
• 17:27
  as
• 17:27
  that
• 17:27
  is
• 17:27
  a
• 17:27
  tailwind
• 17:28
  behind
• 17:28
  us.
• 17:28
  You'll
• 17:29
  continue
• 17:29
  to
• 17:29
  see
• 17:29
  us
• 17:29
  invest
• 17:30
  in
• 17:30
  retail
• 17:30
  media,
• 17:30
  more
• 17:31
  and
• 17:31
  more
• 17:31
  formats
• 17:31
  on
• 17:32
  Caper.
• 17:32
  We
• 17:32
  announced
• 17:32
  at
• 17:33
  a
• 17:33
  prior
• 17:33
  earnings
• 17:33
  Call.
• 17:34
  Engagement
• 17:35
  rates
• 17:35
  on
• 17:35
  Caper
• 17:35
  ads
• 17:36
  are
• 17:36
  similar
• 17:36
  to
• 17:37
  our
• 17:37
  online
• 17:37
  formats.
• 17:38
  Right
• 17:38
  now
• 17:38
  is
• 17:38
  the
• 17:38
  engagement
• 17:38
  is
• 17:39
  sort
• 17:39
  of
• 17:39
  the
• 17:39
  foundational
• 17:39
  currency
• 17:40
  of
• 17:40
  an
• 17:40
  ads
• 17:41
  business.
• 17:41
  You'll
• 17:41
  see
• 17:41
  us
• 17:41
  take
• 17:42
  the
• 17:42
  scale
• 17:42
  that
• 17:42
  we
• 17:42
  have
• 17:43
  online,
• 17:43
  $950
• 17:44
  million
• 17:44
  in
• 17:44
  ads
• 17:45
  and
• 17:45
  other
• 17:45
  revenue
• 17:45
  the
• 17:46
  prior
• 17:46
  year,
• 17:46
  and
• 17:46
  really
• 17:47
  bring
• 17:47
  that
• 17:47
  scale
• 17:48
  into
• 17:48
  the
• 17:48
  store.
• 17:49
  And
• 17:49
  then
• 17:49
  finally,
• 17:49
  you'll
• 17:50
  see
• 17:50
  us
• 17:50
  really
• 17:51
  push
• 17:51
  on,
• 17:52
  unifying
• 17:52
  the
• 17:52
  online
• 17:53
  and
• 17:53
  in
• 17:53
  store
• 17:53
  experience,
• 17:54
  really
• 17:54
  delivering
• 17:54
  that
• 17:55
  omnichannel
• 17:55
  experience.
• 17:56
  What's
• 17:56
  so
• 17:56
  exciting
• 17:56
  about
• 17:57
  that
• 17:57
  cart
• 17:57
  assistant
• 17:58
  I
• 17:58
  mentioned
• 17:58
  earlier
• 17:58
  is
• 17:59
  we
• 17:59
  now
• 17:59
  have
• 17:59
  the
• 17:59
  technology
• 18:00
  to
• 18:00
  really
• 18:00
  deliver
• 18:01
  on
• 18:01
  that
• 18:01
  vision
• 18:01
  of
• 18:02
  you
• 18:02
  start
• 18:02
  your
• 18:02
  experience
• 18:03
  online,
• 18:03
  you
• 18:03
  continue
• 18:04
  in
• 18:04
  store,
• 18:04
  you
• 18:05
  go
• 18:05
  back
• 18:05
  online.
• 18:06
  Our
• 18:06
  vision
• 18:06
  is
• 18:06
  that
• 18:07
  in
• 18:07
  five
• 18:07
  to
• 18:07
  10
• 18:07
  years,
• 18:08
  customers
• 18:08
  won't
• 18:08
  have
• 18:09
  to
• 18:09
  choose
• 18:09
  between
• 18:09
  shopping
• 18:10
  and
• 18:10
  store
• 18:10
  it
• 18:10
  online.
• 18:10
  It'll
• 18:10
  be
• 18:11
  one
• 18:11
  single
• 18:12
  unified
• 18:12
  mode.
• 18:13
  So
• 18:13
  three
• 18:14
  goals.
• 18:15
  That's
• 18:15
  right.
• 18:15
  Global
• 18:16
  expansion,
• 18:17
  increasing
• 18:17
  retailer
• 18:18
  value
• 18:18
  levers,
• 18:19
  and
• 18:19
  then
• 18:19
  really
• 18:20
  the
• 18:20
  omnichannel
• 18:21
  experience,
• 18:21
  unifying
• 18:22
  overachiever.
• 18:22
  Here,
• 18:23
  look
• 18:23
  at
• 18:23
  this.
• 18:23
  Don't
• 18:24
  ever.
• 18:24
  I'm
• 18:24
  never
• 18:24
  comparing
• 18:25
  my
• 18:25
  2026
• 18:26
  goals
• 18:26
  list
• 18:27
  with
• 18:27
  you,
• 18:27
  ever,
• 18:27
  ever,
• 18:28
  ever.
• 18:28
  David?
• 18:29
  Yeah.
• 18:29
  You
• 18:29
  should
• 18:30
  see
• 18:30
  my
• 18:30
  vision
• 18:30
  statement
• 18:30
  every
• 18:31
  year.
• 18:31
  I
• 18:31
  don't
• 18:31
  want
• 18:31
  to.
• 18:32
  I
• 18:32
  publish
• 18:32
  a
• 18:32
  vision
• 18:32
  statement.
• 18:33
  I
• 18:33
  am
• 18:34
  confident
• 18:34
  that
• 18:34
  you.
• 18:35
  I'd
• 18:35
  love
• 18:35
  to
• 18:36
  be
• 18:36
  your
• 18:36
  manager,
• 18:36
  though.
• 18:36
  God,
• 18:37
  yeah.
• 18:37
  Deliver
• 18:38
  that
• 18:38
  every
• 18:38
  year.
• 18:38
  All
• 18:39
  right.
• 18:39
  All
• 18:39
  right.
• 18:39
  Well,
• 18:40
  thank
• 18:40
  you
• 18:40
  so
• 18:40
  much,
• 18:40
  David,
• 18:41
  for
• 18:41
  taking
• 18:41
  the
• 18:42
  time
• 18:42
  with
• 18:42
  us.
• 18:42
  Thank
• 18:43
  you
• 18:43
  again
• 18:43
  to
• 18:43
  Viewan
• 18:44
  for
• 18:44
  helping
• 18:44
  us
• 18:44
  bring
• 18:44
  you
• 18:45
  all
• 18:45
  of
• 18:45
  our
• 18:45
  coverage
• 18:45
  here
• 18:46
  from
• 18:46
  nrf.
• 18:47
  We
• 18:47
  will
• 18:47
  be
• 18:48
  here
• 18:48
  the
• 18:48
  rest
• 18:48
  of
• 18:48
  the
• 18:49
  day
• 18:49
  at
• 18:50
  booth
• 18:50
  4921,
• 18:51
  so
• 18:51
  come
• 18:52
  stop
• 18:52
  by.
• 18:52
  And
• 18:53
  until
• 18:53
  our
• 18:54
  next
• 18:54
  interview,
• 18:55
  be
• 18:55
  careful
• 18:55
  out
• 18:55
  there.