Sainsbury’s Store Entrance Is Its Busiest Homepage
In UK grocery, 80% of customers still shop in stores, so retail media can’t live only on a website. At Nectar360, the retail media business behind Sainsbury’s and Argos, we treat a store entrance and a homepage as the same moment for a brand. Alice Anson, who built Nectar360’s digital retail media business from the ground up, joins Drew Cashmore (Vantage and Chair, MiR) on this episode of Media in Retail to discuss what it takes to connect stores, screens, and data into one retail media network. INSIDE THE EPISODE: Data underneath, channels on top Retail media has two parts: channels the…
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