Latest / Omni Talk Retail / Fast Five Shorts | Why E.l.f. Beauty’s Virtual Luxe Lounge Misses the Mark

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Fast Five Shorts | Why E.l.f. Beauty’s Virtual Luxe Lounge Misses the Mark · Omni Talk Retail

• 0:00
  Elf
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  Loyal
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  team
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  members
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  now
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  have
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  access
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  to
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  a
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  3D
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  virtual
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  experience
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  lounge
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  Chris
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  According
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  to
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  Internet
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  retailing,
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  Elf
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  Beauty
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  has
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  opened
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  a
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  digital
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  shopping
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  lounge
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  for
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  its
• 0:11
  Beauty
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  Squad
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  members
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  in
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  the
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  UK
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  and
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  US
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  which
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  enables
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  them
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  to
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  shop
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  new
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  product
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  drops
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  for
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  the
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  holiday
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  season
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  and
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  access
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  exclusive
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  offers.
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  Partnering
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  with
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  immersive
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  virtual
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  shopping
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  platform
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  Obsess,
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  Elf
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  has
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  introduced
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  a
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  speakeasy
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  themed
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  3D
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  store
• 0:25
  for
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  members
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  of
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  its
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  loyalty
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  program.
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  The
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  Virtual
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  Lux
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  Lounge
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  is
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  designed
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  to
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  offer
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  a
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  virtual
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  experience
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  exclusive
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  to
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  ELF's
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  most
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  engaged
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  audience,
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  giving
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  them
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  a
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  new
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  way
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  to
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  shop.
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  Ekta
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  Chopra,
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  the
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  Chief
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  Digital
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  Officer
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  at
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  Elf
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  Beauty,
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  had
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  this
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  to
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  say
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  about
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  the
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  effort.
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  Quote
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  Elf
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  Beauty
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  Squad
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  members
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  are
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  incredibly
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  important
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  to
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  us
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  and
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  we're
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  excited
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  to
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  bring
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  them
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  an
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  exclusive
• 0:46
  shopping
• 0:46
  experience
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  that
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  will
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  give
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  them
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  new
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  ways
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  to
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  earn
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  and
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  redeem
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  rewards.
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  End
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  quote
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  Chris
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  Are
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  you
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  buying
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  or
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  selling
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  Elf
• 0:53
  Beauty's
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  Virtual
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  Luxe
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  Lounge?
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  Oh
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  man,
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  and
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  if
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  I
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  was
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  pragmatic
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  on
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  the
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  last
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  headline,
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  this
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  one
• 1:00
  I'm
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  going
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  to
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  get
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  unhinged
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  on.
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  I'm
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  selling
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  this
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  about
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  as.