Latest / The Hannah Hammond Show / Homeless To $108M In 6 Years (Here's What Nobody Tells You)

Transcript

Homeless To $108M In 6 Years (Here's What Nobody Tells You) · The Hannah Hammond Show

• 0:00
  Were there a time where you thought you were gonna quit?
• 0:01
  Like what? What attributed it to you
• 0:03
  ultimately being so successful and growing so fast?
• 0:05
  Everything was a sell. If we're inside the house, we're
• 0:07
  selling. If we're communicating with
• 0:08
  their set with with the client were set.
• 0:10
  The early success of us was just being so sales.
• 0:13
  Driven. So how did you attract talent to
• 0:16
  actually execute on this? Because favorite I had
• 0:18
  construction companies and that was not fun.
• 0:21
  The number one thing that got me to attract the best talent in
• 0:24
  the industry was my wages. I paid everybody the best.
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  Not only did I pay them the best though, everybody knew I paid
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  the best. Problem with these small mom and
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  pop shopping construction guys? They might be even paying better
• 0:34
  than me, but nobody knows that that's their biggest.
• 0:37
  Problem because you are marketing that you're paying the
• 0:38
  best. Finding that routine that makes
• 0:40
  you more productive #1 but also has the highest impact in your
• 0:43
  business. And sticking to it because it's
• 0:45
  boring. The longer that you keep that
• 0:47
  boring routine, the higher the success.
• 0:48
  Yeah, because it goes back to peak state.
• 0:50
  If you get yourself in a peak state of mind, you're gonna have
• 0:52
  peak outcomes, Yes. And if you're not in a peak
• 0:54
  state of mind, you're gonna have poor outcomes.
• 0:56
  Like dude, when I was going through the roughest parts of my
• 0:58
  life, I still enjoyed it. What I did did learn when going
• 1:01
  through all my struggles in life that when.
• 1:04
  Welcome back to the Hannah Hammond Show.
• 1:06
  I am sitting here today with Ishmael Valdez, who you are.
• 1:10
  You have an incredible story. I cannot wait to dive in.
• 1:12
  You are just this amazing person.
• 1:14
  I know. I actually saw you because you
• 1:17
  were interviewed by the School of Hard Knocks as well as as I
• 1:19
  was. That's what I saw you.
• 1:20
  Oh, really? Yeah.
• 1:21
  It was perfect. I think.
• 1:22
  I don't know if I message you, you guys.
• 1:23
  Anyway, we came together and they've been looking into you.
• 1:26
  And you know, we've a lot of mutual friends talking mental
• 1:29
  and mental and different people like that.
• 1:31
  So tell us your story. Because you were kicked out at
• 1:35
  17 years old and then you had a failed partnership.
• 1:39
  You know that you you founded a company, then you started your
• 1:41
  own company out of your garage in the HVAC home services
• 1:44
  business. And then you had massive double
• 1:48
  growth, like literally doubled every year, which.
• 1:50
  Look at retrospect on that. Like I, I, I feel like people
• 1:54
  sometimes think that like I, I planned it, bro, I had no idea.
• 1:58
  Like I don't have Instagram, I don't have Facebook.
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  Like I didn't when we were growing at home comfort, when we
• 2:04
  were growing next to us, it was normal.
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  Like to like we, we, our first part, our first project that we
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  did was Home Comfort USA. It was me and Ken, my partner
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  and we grew from zero to 20, a little bit over 20 million four
• 2:16
  years. And when we were growing it like
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  we thought it was normal. So when I did an action and I
• 2:20
  went from zero to 108 million, like 6 years, yes, 6 1/2 years.
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  Like to me that was normal, like And then once I started telling
• 2:27
  people the story, that's when it was like, bro, do you know what
• 2:30
  you've done? Like to me it was like, no, it's
• 2:33
  just another. Why did you think it was normal?
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  I don't know. Were you watching somebody that
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  did that? Maybe because I didn't have
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  Instagram and Facebook and that maybe because I wasn't exposed
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  to the social media thing, right?
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  Because now I know more stories of people that had a little bit
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  of success and you know, and not to the, you know, the, the, the
• 2:52
  amount that we had. But yeah, I thought it was
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  normal, man, for the longest time when people would be like
• 2:58
  congratulating me. And I'm like, what are you like
• 3:00
  to what are you congratulating me for?
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  We're just growing businesses here, you know what I'm saying?
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  So it was and I don't want to sign.
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  You modeling like. Nobody.
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  We were just, we were just hustling, dude.
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  We were just like, remember, nobody's ever grown a company
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  that fast in the trades business, not even in garage
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  doors and electrical, plumbing and roofing.
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  Nobody's ever grown it that fast organically with no private
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  equity or no investor. So when, when I was growing it,
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  it wasn't like, you know, I was trying to like, you know, I, I
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  didn't have guidance for anybody.
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  I didn't, I couldn't go to something and be like, hey, how
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  much are you spending in marketing or how much are you
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  paying your tax? Or like, I couldn't go to those
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  people because they didn't exist.
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  So to me it was I, I thought it was normal.
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  And then once I started exposing myself, then that's when people
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  were like, congratulations on everything.
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  I'm like, oh shit, we did do something dope.
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  So it was. So you had one partner in the.
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  Company, so our first one. So I, I got into the trades
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  business when I was 17 years old.
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  My dad kicked me out at 16. So I was, you know, I was, I was
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  homeless. I wouldn't say homeless, but I
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  was, you know, moving from place to place for, for a couple
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  years. Yeah, dude, I, I lived with like
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  4 of my high school buddies from like like 6 months here, three
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  months here a year here for a couple years.
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  And the only reason why I got into the trades is because we
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  were going out to I think a party or something that on a
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  weekend. And I was driving down Cerritos
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  Blvd. right here in, in Orange County and I saw a sign that
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  said not hiring sign. It was just a warehouse.
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  So I walked in there and I asked for a job because the job that I
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  had, you know, was paying pretty shitty.
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  So I walked in there and they happened to be a distributor for
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  air conditioning and plumbing. I'm like, dude, if they give me
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  a dollar more, like I'm 17 years old.
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  Like, you know, I'm saying they give me a dollar $2.00 more.
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  Fuck it, I'll, I'll go for it. I interviewed for like 5 minutes
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  and the guy goes like, dude, can you start tomorrow on Monday?
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  And I'm like, yeah, how much are you paying?
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  He's like, how much are you making over there?
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  I think we were making like 9 bucks or 10 bucks and he's like,
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  I'll give you 11 or 12 bucks and I'm like, yes, dude, you guys
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  don't work on weekends because I'll work on weekends too.
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  And and I started that Monday and that's how I got into the
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  trades. But dude, looking back, if that
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  little thing didn't happen, bro, none of it would have happened
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  because that's where I met my partner Ken.
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  He would go in there and pick up equipment and material from us
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  and, and I would talk to him, you know, once a week, twice a
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  week here to come in and I would ask him a million questions.
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  Contractors would come in and I would ask always be asking
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  questions. I think I annoyed them so many
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  questions I had because they would come in and be like, how
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  much do you sell this for? What are you buying here?
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  Where do you sell this? And I would just like ask and
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  ask and ask questions and, and yeah.
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  And I'm like, dude, if that little instant didn't happen, I
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  look at, I look at, I look back at it, I would have never gotten
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  into the trades. I would have never met Ken.
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  I would have never blown up. Next generic conditioning.
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  So like the power of 1 little decision that can, you know,
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  transform your whole life Is is is is living proof on that.
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  Yeah. It gives me goosebumps hearing
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  stories like that. And I mean, you would have done
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  it in something else. Like I think it was in your
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  nature, but it was also right place, right time, right
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  opportunity. The trades business was blowing
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  up like still is, right? There's massive opportunity
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  there now. Roll ups and peas buying them.
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  I was like a lot of that was very aligned, but you
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  intentionally went out and you got the job and you looked for
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  opportunities and then you were asking the questions and so were
• 6:22
  you. Did you know in the back of your
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  head like I'm going to own a company one day or I'm going to
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  run this company one day and I want to learn everything?
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  I didn't. I just wanted to make money
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  dude. I I've always wanted to make
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  more and more money. And to me when I would talk to
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  all these contractors and they would show me the contracts that
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  they were selling these equipments for.
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  And I would, and I would, you know, I would look at my
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  invoices and be like 15, fourteen, 1600 bucks and they
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  would flip them for like 10,011 thousand 12,000 and I knew what
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  they were paying for labor and all that.
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  So I'm like, damn, these guys are making a lot of fucking
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  money. Can I cuss or no?
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  Yeah, OK. Yeah.
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  And I'm like, dude, these guys are making a lot of money, but
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  they're thinking too small. And 99% of the people that went
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  into that, that distributor, you know, had 5-10 employees.
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  And I always thought, I'm like, imagine if they're making that
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  kind of money with like one or two jobs a day.
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  Imagine if you did it like 50 or 100 or 200 jobs a day.
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  And that's when they just started like fucking eating me
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  alive. I'm like, I don't think I've
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  known an air conditioning, plumbing, electrical company
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  that moves that fast, right? And, and that's what drove me to
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  partner up with Ken. That's what drove me to, you
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  know, start dictionary conditioning because it was
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  just, dude, the money's too good to pass up on.
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  It so you you did see, so before you started your company, you
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  did see a model because you worked at a company.
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  So you saw the kind of. Volume.
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  The home comfort model was the first one I saw.
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  OK. And how much volume were they
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  doing? So home comfort, when we
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  started, we had three, three employees and it took us to in
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  four years, we got up to 20 mil, which back then 20 mil was a
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  huge company today, like promise you like I could start a
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  plumbing company today and my first year I'll do 2025 mil like
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  without even trying, right. But back then it was like
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  fucking like, dude, you're like the biggest thing in the world,
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  right? And but now that now that we
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  look at it back, it's it's a smaller company.
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  It's a smaller company. But that was my school though.
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  The home comfort school was like where I learned everything like
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  he had. He was really like sales
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  orientated market is driven like a real like front end operator.
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  And that was the back end operator.
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  I'm like, OK, cool. He he would hand over the slip,
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  the cell slips and now I'll take it from from the cell to the
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  collection process, right. So it was a good if I didn't
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  know that if I didn't, if I didn't team up with him, I
• 8:37
  wouldn't have blown up next Gen. So I did, I did do an action
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  behind what he did, but you know, I just took it a little
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  bit step further. Yeah, no, that's so cool.
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  And So what were you raised with money with?
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  No money so my me and my brother are my whole family was born in
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  in Mexico and me Traga in Mexico.
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  So we we got here when my dad immigrated here when he was I
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  think he was turning 2728. So my mom had just passed away.
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  We're you know me, my and my 2 old and my two brothers were
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  just kids. My mom passes away, and as soon
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  as my mom passes away, I think like a week later, my dad came
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  to the United States and he left us with like different aunts and
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  we were scattered around. And I think for like 4 or five
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  years we lived with different people and we just kept moving
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  around from aunt to aunt to cousins to cousins.
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  So it was cool. Then he came over here, he
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  started making a little bit of money and he started bringing us
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  1 by 1. So I think it took him about
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  four or five years. He left us over there in Mexico.
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  And how did those early years, do you think, impact you and
• 9:39
  your drive and pursuit of all the things you've created?
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  Dude, I just, I think looking back at it like, because we were
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  like just moving from place to place is such a fucking hassle
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  that I was like, man, there has to be a better life for for me,
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  you know, and for us. And, and I think that's where
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  the hunger comes in from the, from just like knowing how bad
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  it could be, like, I know people are poor here in the United
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  States. You guys have no idea.
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  You guys have no fucking idea what poor is.
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  Like poverty in Mexico is, is bad.
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  It's, it's, it's, you know, it's bad.
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  So like, so knowing that side of the spectrum and, and having
• 10:18
  gone through that in our early ages, like to me, I, I still
• 10:21
  look back at it and I'm like, damn, dude, like, how did we,
• 10:24
  how do, how do you just leave your kids?
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  You know what I'm saying? Like 3 boys, like just and you
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  know, granny, he came over here and he took a huge risk and he
• 10:34
  brought us over here. But like, what about Like
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  something would have happened to him.
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  We would have stayed over there, you know, there, there so many
• 10:40
  things could have gone bad. Luckily, you know, Lord baby
• 10:43
  Jesus protected us and and and and guided us.
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  But yeah, I always look back at that man.
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  Like dude, I would never. I have 4 beautiful daughters,
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  bro. I would never like if something
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  happened, I would never, I wouldn't be able to like, I
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  would figure out a way to keep them all together and like, you
• 10:59
  guys are going to stay with me, right?
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  But he had, you know, he took a huge risk and luckily he brought
• 11:04
  us over here and you know, he, he, we went through the whole
• 11:08
  process. We went through, through getting
• 11:10
  our, our residency and then we went through getting our
• 11:13
  citizenship. So I think we, I got my
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  citizenship five years ago, six years ago.
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  Awesome. So it was one of the dopest
• 11:20
  things going through. I think it took 17 years or 18
• 11:24
  years to get our residency, and then we waited five years to get
• 11:27
  our after. No, after four years, then we
• 11:30
  applied for citizenship and they give it to us.
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  That's cool. You're like the epitome of the
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  American drive, literally in every single way.
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  I people say I I just don't feel it.
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  I don't know why. Why I?
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  Don't know. Oh yeah.
• 11:42
  I don't know why. Why, But yeah, I don't know.
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  Why wouldn't you? I don't.
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  Know like, do you feel, let me ask you a question.
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  Do you feel successful? Do you like is there is?
• 11:54
  Do you you personally, do you feel like you've made it
• 11:57
  already? Oh, this is a deep layer
• 12:00
  question because I've done a lot of work on this.
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  So there's the hunger of always wanting more that I have.
• 12:07
  Like there's always new levels to the game.
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  There's a higher pursuit and everything and business and
• 12:12
  finances and wealth and impact and health, like everything.
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  So I'm always pursuing that. I'll never be done.
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  But I've finally come to the point where I feel whole and
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  complete and I actually like enjoy the process of the
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  journey. I'm not pursuing.
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  Something to fill something that I'm missing?
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  See, I don't think I'm I'm I'm I'm filling a void like what
• 12:32
  people say. I think I just, I don't know
• 12:34
  when to stop. You know what I'm saying?
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  Like I don't feel successful even though we've done some dope
• 12:38
  things. We flipped our first business
• 12:40
  for over 20 mil, our second business over over 100 mil, our
• 12:44
  third business, new business already worth over 150 mil in
• 12:46
  our second year. Like we've done some dope shit,
• 12:50
  but like, to me it's like it's just another day.
• 12:53
  I don't know. I don't, I don't feel like I
• 12:54
  made it, made it, you know what I'm saying?
• 12:56
  Well, there's always new levels of the game.
• 12:58
  Like we're we're not even on the desk.
• 13:00
  What's your goal? I want to be a billionaire, but
• 13:04
  not to say that I would ever sacrifice my peace and my
• 13:07
  happiness to do so. So it's more of just, it's a
• 13:10
  level of mastery. It's a level of self
• 13:12
  actualization. I want to reach my highest
• 13:14
  potential in business and in life and help other other people
• 13:16
  do the same. That's my mission, and so it's
• 13:19
  just that next level of the game and something to pursue and
• 13:21
  something that's possible, but I'm not miserable in the
• 13:24
  pursuit. Yeah, I'm definitely not misery.
• 13:26
  Right. And so I think it's.
• 13:28
  Do you enjoy it? I love it.
• 13:30
  I love every single day. I can't say like it's a calling.
• 13:32
  It's not, you know, and I want to impact other people.
• 13:35
  Like I want to make it to give it all away and have a legacy
• 13:38
  and all these things. And it's just, I love it.
• 13:40
  I really am passionate about it. I love it and I'm called to
• 13:43
  create and connect and serve and teach and grow and all these
• 13:46
  things, but I also it's no longer about because it you my
• 13:52
  intention used to come from a place of trying to like prove
• 13:56
  myself or because I was afraid. You know, of scarcity mentality,
• 14:00
  fear mentality, because that was my background too.
• 14:02
  Scarcity, fear, disconnection, unworthiness, all of the Prove
• 14:08
  your worth, earn your love. Like all those things, but that
• 14:11
  only served me for a certain period of time and then I.
• 14:13
  Realized How did you get over the hump?
• 14:15
  Well, it's been a journey. So I was talking about this with
• 14:19
  Luke Morris, the Co founder of Craxy yesterday.
• 14:20
  But when I I became a millionaire at 25 years old and
• 14:23
  I realized I was thank you. But I realized I was still empty
• 14:27
  and I was still miserable and I still had suicidal.
• 14:29
  Can I ask you another question? Does it bother you when they say
• 14:32
  oh like for a woman to be a billion a millionaire by that
• 14:35
  Congrats. Does that bother you or no?
• 14:38
  No, no, I don't really get bothered by much.
• 14:41
  Yeah. No, I mean, the pain always
• 14:44
  fueled me. Like the doubt always fueled me.
• 14:46
  You know, my brother told me I would never amount to anything
• 14:49
  all the time, my whole life. And I would always yell at him
• 14:53
  back. I'm going to be a millionaire by
• 14:54
  the time I'm 30. Like you watch.
• 14:56
  And I'm never going to give you any money, and I never have.
• 15:00
  I always go to everybody. Yeah, but I love him dearly.
• 15:02
  But no money for him. He doesn't call me anyway.
• 15:06
  So I realized that, and that's when I started.
• 15:07
  I hired an energetic intelligence coach.
• 15:09
  And he said your intention behind everything you're doing
• 15:11
  is wrong. He said you are.
• 15:13
  Your intention is to try to love yourself, to try to prove
• 15:16
  yourself. Yeah.
• 15:17
  And he said your intention has to come from love.
• 15:20
  You create because you love people.
• 15:22
  You love your business. You love your family.
• 15:25
  You go to the gym because you love your body, not because
• 15:27
  you're like, you're a fat piece of shit.
• 15:29
  Go to the gym. Right piece of shoot.
• 15:31
  I'm I'm committing to stopping cussing this year.
• 15:34
  Are you really? Yeah, yeah.
• 15:36
  Dude, I, I tried, I just, I'm like a 5 year old, you know,
• 15:41
  like whatever's in my mind, I just let it go.
• 15:42
  And if it's, if it bothers somebody like I'm sorry, you're,
• 15:45
  you know, I'm not here to please you guys.
• 15:47
  Right No, I know it's not about pleasing I mean all my shows I
• 15:50
  previously cussed so much. It's just about it's like
• 15:53
  another level of discipline. Nice And I want to be very
• 15:55
  intentional about the words that come out of my mouth I'm.
• 15:57
  Going to try. It, it's hard because it's have
• 16:00
  been, it's been in my, my language since I was 6.
• 16:03
  You know, that's what I grew up around.
• 16:05
  And so, but I was talking to my videographer one day and he's
• 16:08
  like, yeah, it's a level of discipline, like the clarity of
• 16:11
  the words that are coming out of your mouth and being intentional
• 16:13
  about the words coming your mouth.
• 16:14
  And if you don't even know the words are coming in your out of
• 16:16
  your mouth and you're a leader and you're speaking, how do you
• 16:19
  know the message that you're delivering is is accurate if you
• 16:22
  don't even know what you're saying?
• 16:23
  Dude, I'm so glad I came. I'm so glad I came.
• 16:26
  You're a dope ass girl, honestly.
• 16:27
  Thank you. I'm so glad I came, honestly,
• 16:29
  because I feel like I'm going to learn something today.
• 16:31
  So I think I'm going to interview you today.
• 16:33
  OK? No, I'm serious.
• 16:34
  I'm so glad I came. I I'm going to try that.
• 16:37
  I love challenging myself. So if it's like a, a different
• 16:41
  layer of discipline to be able to control my mind from cussing,
• 16:45
  then I'm going to try it. So thank you.
• 16:47
  For that, of course. And then it's like if you want
• 16:49
  to intentionally cuss to make a point, or we could say then you
• 16:52
  intentionally do so, right? But I didn't like the fact of
• 16:55
  subconsciously speaking language that I wasn't choosing to speak
• 16:59
  and not even knowing I did it. You know, I'd be in front of A,
• 17:01
  I'd be like F this, F that. I'm like this is not good right?
• 17:05
  Tommy's actually told me that he's like, look, bro, you
• 17:07
  connect with people so much and there's AI.
• 17:10
  Don't I don't, I don't, I don't think you've, I don't think you
• 17:14
  know how much of an impact you have on people, but you don't
• 17:18
  need to cuss. And I'm like, and I've always
• 17:20
  debated on him, but but you're right.
• 17:22
  I don't need to cuss. There, there.
• 17:24
  There has to be a different, you know, way to approach things to
• 17:26
  without. One ultimately what what my
• 17:29
  energy coach taught me, he said the outcome can only be as great
• 17:33
  as the energetic state in which you initiate the action.
• 17:37
  The outcome can only be as great as the energetic state in which
• 17:39
  you initiate the action. And So what I realized is as
• 17:42
  long as my energetic state was poor, my outcomes in my life
• 17:45
  forever we're going to be poor. Even if on paper they looked
• 17:47
  like I was accomplishing things really, I wasn't getting what I
• 17:51
  wanted. I wasn't getting peace, I wasn't
• 17:52
  getting happiness. I wasn't making impact.
• 17:54
  I wasn't getting love, all the things I wanted.
• 17:56
  And so my obsession became to be to stay in a peak state of mind
• 18:02
  at least 90% of the time. OK, right, Because 90 to 100 is
• 18:05
  an, a pretty good 10% of life. You got to grieve or be angry or
• 18:09
  whatever, right? But if I could live 90% of my
• 18:11
  life in the Green Zone in flow where I feel good, I'm, I'm
• 18:15
  operating in my zone, a genius, I'm passionate, I'm, I'm
• 18:17
  connected, I'm coming from love and creation and all these
• 18:20
  things, then how could I ever be on my deathbed and have any
• 18:23
  regrets, regardless of what I accomplished on paper or not,
• 18:27
  right. And so part of staying in a peak
• 18:31
  energetic state is surrounding yourself with the people that
• 18:34
  make you feel expansive. It's doing the kind of work that
• 18:36
  makes you feel expansive, that lights you up and leaning away
• 18:39
  from and stopping to do the things that make you feel
• 18:41
  contracted or drained or annoyed or frustrated or all these
• 18:44
  things, Because if you're in that state, you're going to get
• 18:46
  bad outcomes. And then another thing is just
• 18:48
  like with cussing, it's just a low frequency word, right?
• 18:52
  Or vibration like it. And I want to just always
• 18:54
  elevate the frequency of my energy and say things that that
• 18:59
  rise up instead of that diminish.
• 19:03
  So yeah, those are just some of the reasons I'm.
• 19:04
  Going to try. I'm going to try this.
• 19:06
  I'm going to try to control my cousin.
• 19:07
  I promise you guys. Try isn't a good word.
• 19:10
  I'm going to do it. I'm going to.
• 19:12
  I'm going to control my cousin. This is another thing.
• 19:15
  And then we're going to go back to you, my, my mentor, one of my
• 19:17
  mentors is. How many mentors?
• 19:19
  Do you have so many? See, I think that's where I'm
• 19:22
  missing it, you know? I think that's why I'm missing.
• 19:25
  I don't. My mentors are my friends.
• 19:28
  Yeah, I call them mentors too. But I, I intentionally seek out
• 19:33
  very wise people that are older than me that have accomplished
• 19:37
  all that I want to accomplish in every area of their life that
• 19:40
  are aligned with my values. And so like, for instance, this
• 19:44
  mentor, he's a, he's a a billionaire, very successful,
• 19:48
  but not only is he wealthy because I know plenty of wealthy
• 19:50
  people, but I wouldn't want them to be my mentor, right?
• 19:52
  But he has an amazing marriage. He has amazing relationships
• 19:55
  with his kids. He has incredible health.
• 19:57
  He is so kind. He is so giving, he, it makes
• 20:00
  such a big. So he has like all the things
• 20:02
  that I would want to create in my life.
• 20:04
  And he's, you know, an older, older guy has seen it all.
• 20:07
  And. What was I going to tell you
• 20:11
  that he taught me though? Can you get over mentored?
• 20:13
  You think? Can you have too many people in
• 20:16
  your ear or no? I dude, I don't, I have no
• 20:18
  mentors right now. My mentors are my 7 business
• 20:21
  friends that that we all have intertwined businesses with and
• 20:24
  we all look up to each other and we all push each other.
• 20:26
  We all clown on each other. We're all like high school
• 20:28
  buddies kind of thing. Those are my mentors.
• 20:31
  But I've never ever like see seeked out, you know, per SE.
• 20:35
  Hey somebody to teach me this specific type?
• 20:38
  Or right. So yeah, I think you, I think
• 20:43
  the ability to distinguish signal versus noise is a real
• 20:47
  skill. And in this world where we have
• 20:49
  so much noise, right, information is free now you
• 20:52
  could ask tragic BT anything you possibly want.
• 20:54
  You could go to networking groups, you could go online, you
• 20:57
  watch YouTube videos, like there's so much information and
• 20:59
  you could find an argument on every single case for the
• 21:01
  opposite Case No matter what, right.
• 21:03
  So it's like, what do you listen to?
• 21:05
  And so I think the importance of I always have been a student of
• 21:08
  life. Like I'm curious about
• 21:09
  everything. I want to know exactly how you
• 21:11
  operate, how you think, what are you doing here?
• 21:12
  And not that I'm going to go do it, but I know my true north.
• 21:16
  I know what's my my values are, what direction I want to go,
• 21:18
  what I want to create. And so I can distinguish this is
• 21:21
  noise, this is signal. And I'm going to pick that up
• 21:24
  and I'm going to listen to that. And so, and then a rule that I
• 21:26
  have is I only take advice from someone I trade places with in
• 21:30
  that area that I'm asking their advice.
• 21:32
  So like, if you have a really messed up marriage, I'm not
• 21:35
  going to listen to your marriage, of course, but if you
• 21:37
  have a really incredible company, I'm going to listen to
• 21:40
  that company. You're really good in shape.
• 21:41
  Then I'm going to listen to you. Good.
• 21:42
  Yep. Exactly and so that helps me
• 21:44
  distinguish what I let go in one ear out the other and what I
• 21:47
  actually absorb and think. But the biggest thing is, is the
• 21:51
  person you're listening to aligning because I call, you
• 21:55
  know, authors, mentors of mine. Like I say, everybody's,
• 21:57
  everybody that I take something from, I consider a mentor and
• 22:00
  then I have in person mentors too, But is the person I'm
• 22:04
  listening to align with my core values?
• 22:06
  And that was something I learned from my mentor, like the the the
• 22:10
  one I was just talking about because the success and Chris
• 22:13
  Boss talks about this. He wrote the book Never Split
• 22:15
  the Difference, which is one of my favorite.
• 22:16
  Books I'm not a dude I need that's I think that's where I'm
• 22:19
  missing it to the mentors and the because everybody brings up
• 22:22
  all these books. I've never freaking read a book
• 22:24
  out of. Life.
• 22:26
  I don't. I don't.
• 22:27
  Like I have like 30,000 conversations in my head right
• 22:29
  now so. Yeah, no, I get it.
• 22:30
  But I do Audible and I have it stack it, you know?
• 22:33
  Sometimes and it helps you. Oh my God, yeah.
• 22:36
  I learned so much. I mean, I don't know what I
• 22:40
  would be if I didn't breed. I really don't.
• 22:42
  That's that was all I had growing up.
• 22:44
  You know, I read Rich Dad, Poor Dad at 13.
• 22:46
  And that's what taught me what entrepreneurship was in real
• 22:49
  estate investing and how important that was and gave me
• 22:52
  the pat, like the the mission and the motivation to do that
• 22:55
  and made me keep going. Like I probably would have
• 22:57
  killed myself if I didn't have books.
• 22:59
  Really. Yeah.
• 22:59
  They've been really impactful to me.
• 23:01
  That's so dope bro. I need I am.
• 23:04
  I'm going to make a big effort on on reading books because
• 23:08
  again, all my buddies, they're all huge book guys and they're
• 23:11
  always talking. Did you get this book?
• 23:13
  Did you get I'm going to send you this book?
• 23:15
  And it's like, oh, cool. Yeah, just have it, stack it.
• 23:18
  So what if you're driving? Put the audible on, you know,
• 23:21
  something like that. So because you're like me,
• 23:22
  you're all over the place. I can tell your energy.
• 23:24
  So I you're not going to sit. Down and read a book, but I'm
• 23:27
  super intentional with the energy.
• 23:29
  No, I know. I know what you mean.
• 23:30
  But you're you're for to sit down and open a page of a book.
• 23:34
  It's not going to happen. But if you're already doing
• 23:36
  something else and, you can stack it on top and and listen.
• 23:39
  What? What's the one book you can't
• 23:40
  live without? You can't say rich part, rich
• 23:43
  that part down. Oh, there's so many.
• 23:46
  Just one. There's thousands.
• 23:48
  You've read that many books. Thousands.
• 23:50
  Yeah, I feel. I mean, maybe not.
• 23:51
  I feel dumb, honestly. I I need to, I need to step on
• 23:54
  my game honestly. I imagine if I was smart bro how
• 23:59
  how much farther you shut off? Just imagine if I had a high IQ.
• 24:04
  You're. You.
• 24:04
  You. Know what I do have?
• 24:05
  I have a huge EQ. My EQ, I promise you.
• 24:09
  Like, I'm not trying to show off or trying to be cockier, but
• 24:15
  dude, my EQ, I could fucking read from a mile away.
• 24:20
  Like I could read people, really.
• 24:21
  Really, that's what matters. IQ can be hired.
• 24:24
  Yeah, got to get. You can't.
• 24:27
  Got a gifted with that song. But yeah, I need to work on my I
• 24:30
  need to work and I need to be more intentional with my, with
• 24:33
  my IQ for sure, because I don't think my, my, the way I talk and
• 24:39
  the way I present myself, the way I look, reflect the person
• 24:43
  that I really am. You know what I'm saying?
• 24:45
  So I that that I could work on. So yeah, I need to be way more
• 24:49
  intentional with my picking up a book.
• 24:52
  Like you look, everybody my my whole life have it has been
• 24:54
  telling me, you know, books changed my life.
• 24:57
  Tommy always says readers are leaders and have always some of
• 25:01
  the smartest people in the industry and or in business and
• 25:03
  people that I admire just in general are always readers.
• 25:06
  So I I need to be way more intentional.
• 25:08
  See, I'm dude, I'm already learning with you, dude, I'm
• 25:10
  good man. You, you made this whole trip
• 25:13
  worse than so thank you. Thank you honestly.
• 25:15
  Well, you know, it's fun. I can't wait.
• 25:18
  I want to learn from you because I haven't accomplished anything
• 25:20
  that you have accomplished on the business front.
• 25:23
  So. It was most of this was right
• 25:26
  timing, honestly right just being at the right time.
• 25:29
  That's not true. I mean, I know that there there
• 25:31
  that is a variable and a lever, but a lot of people existed in
• 25:35
  that timing and a lot of people didn't do what you did.
• 25:38
  So you have to take credit and stop and smell them roses for
• 25:40
  like what you actually created. Is there more?
• 25:43
  Of course, there's always more, but look at what and this one
• 25:46
  you said, do you feel successful?
• 25:48
  Look at the average of not your YPO group and your Tommy mellows
• 25:54
  and like. Okay, the YPO thing I need to
• 25:56
  get into too. Everybody keeps telling me to go
• 25:58
  on that shit. Too.
• 25:59
  Yeah, that was another that's. But yeah, look at the average
• 26:02
  person. Yeah, I agree.
• 26:03
  I agree. But timing did have a lot of a
• 26:08
  lot. But are you going to do it
• 26:09
  again? Yeah, exactly.
• 26:12
  Regardless of what's going on in the world.
• 26:13
  Right. Yep, I'll do it again.
• 26:15
  And again and again. So give yourself some credit.
• 26:18
  I will. I'll try.
• 26:19
  I need to work on that too. See, I'm already working on, I'm
• 26:21
  going to work on books. I'm going to work on books.
• 26:24
  I'm going to work on giving myself more credit for sure.
• 26:26
  And then I need to work on my cousin too.
• 26:28
  So I'll work on those 3 aspects. OK.
• 26:30
  I promise you. I promise.
• 26:31
  Oh, and the book that you said, are you talking business book or
• 26:34
  like personal? Books.
• 26:34
  Just book in general. It's probably going to be my
• 26:37
  first book I read. That's why I'm asking if you've
• 26:40
  read thousands of books from #1 Lord baby Jesus, you are
• 26:45
  special. Because I just it doesn't fit in
• 26:51
  my brain like how I can read that many books.
• 26:53
  I have it playing while I'm in the shower.
• 26:55
  Audible. That's like that's how much I
• 26:58
  listen. Learn things or podcasts too.
• 27:01
  I learn a. Lot What's your favorite
• 27:02
  podcast? All in as far as like
• 27:05
  macroeconomic, what's going on in the world?
• 27:07
  All in from who? Chamoth, a bunch of the
• 27:10
  billionaire and politic guys, David Sachs and Chamoth and a
• 27:14
  couple other guys. And then Moon Shots with Peter
• 27:19
  Diamantis because I'm really obsessed with AI and robotics
• 27:22
  right now. It's going to change everything
• 27:23
  in the whole world. So.
• 27:25
  Oh, yeah. OK.
• 27:26
  Yeah, it's into. It's a lot.
• 27:30
  And then I watch every Elon Musk interview that ever comes out.
• 27:33
  His books are really good. I like Elon, I like his.
• 27:39
  I like his mind, bro. His mind, his mind must be a
• 27:42
  fucking storm. I know.
• 27:44
  It must be a beautiful storm to be in there, you know what I'm
• 27:46
  saying? Yeah, but Becoming Supernatural
• 27:49
  by Joe Dispenza. That's it.
• 27:51
  I don't, I don't know, it's not my favorite book.
• 27:53
  It's one I read recently that I absolutely love just from a
• 27:56
  personal standpoint because it really teaches you if you can
• 27:59
  learn to control your thoughts, then you can create whatever
• 28:03
  life that you want. You know, and, and be able to
• 28:05
  observe your thoughts and not, not believe that every thought
• 28:09
  that comes into your brain is you, right?
• 28:13
  And you can actually observe them and thoughts can come and
• 28:15
  go and then you can redirect them.
• 28:17
  And it brought me a lot of peace in my life and the the skill set
• 28:21
  to be able to calm down and slow down and calm the noise in my
• 28:27
  brain so I could have clarity and also understand like, I'm
• 28:30
  not crazy for thinking certain things, right.
• 28:33
  Yeah. So that's a good one.
• 28:34
  That's I think that's one of the things that that us
• 28:38
  entrepreneurs fight with. Sometimes we do think we're
• 28:40
  crazy. Sometimes I think I'm crazy.
• 28:42
  We are, well, I mean we are a little crazy.
• 28:44
  But I think you have to be a little bit crazy to do some of
• 28:46
  the things we do right. Yeah.
• 28:48
  So like, what do those early days look like for you when you
• 28:51
  were launching this company? I'm going to do all the success,
• 28:54
  right? Everyone sees the success, but I
• 28:55
  know that it was freaking painful to create that.
• 28:58
  So like, what did those days look like?
• 29:00
  Was there a time where you thought you were going to quit?
• 29:01
  Like what? What attributed to you
• 29:03
  ultimately being so successful and growing so fast?
• 29:06
  The first partnership that me and Ken had, I think the success
• 29:10
  came from from his sales. He was just such a fucking sales
• 29:14
  machine, bro. Like to a point where everything
• 29:18
  was a sale. If we're inside the house, we're
• 29:20
  selling, if we're doing, if we're communicating with their
• 29:22
  with the client, we're stuck like everything was numbers in
• 29:25
  sales. And that's the one thing that I
• 29:27
  still remember. And if I never learned that
• 29:29
  obviously next year wouldn't have happened.
• 29:30
  But the early success of of us was just being so sales, sales
• 29:36
  driven. I was, I was always good on the
• 29:37
  marketing side just because my, mine is so simple.
• 29:40
  So my marketing is so simple that it's, it's super effective
• 29:44
  from the way I did my billboards to the way I do my direct mail
• 29:47
  pieces to the way I do my social media to the message I carry.
• 29:51
  They're so simple, such short, sweet messages that it resonates
• 29:54
  with people. So I had that front end and then
• 29:57
  just the the early stages of the success was just being so self
• 30:01
  driven bro. What is that?
• 30:02
  What do you mean by that? Like what it show an example of
• 30:05
  what that actually looked like. So when we're inside the home,
• 30:09
  let's say we had 10 calls out of the 10 calls, we want to book 8.
• 30:12
  And out of the 8 calls we want, we want, we want to run 8 calls
• 30:15
  and we want four of them are going to go for repair and four
• 30:18
  of them are going to go for replacement.
• 30:19
  Replacement are the, are the big tickets, the repairs are the
• 30:22
  smaller tickets. And just doing that over and
• 30:25
  over and over every single day is what got us to, you know, $20
• 30:29
  million in such a short term. And then obviously at the next,
• 30:32
  at the next chance we just did at a higher place, right?
• 30:35
  We were in 1000 homes and we, you know, 800 of those homes,
• 30:38
  we, we got 1000, 1000 calls 800 of those we got inside the home.
• 30:41
  400 of those went over here to the repair bucket and for and we
• 30:45
  lived and died and, and, and, and made sure that every single
• 30:49
  technician knew that, hey, if you guys are going to be inside
• 30:51
  the home, you guys got to make sure you present the four
• 30:53
  options of repairs. And you know, when the customer
• 30:56
  asked this, then we leave like we had such a fucking sales
• 30:59
  driven organization for an air conditioning, plumbing,
• 31:02
  electrical, like most, most contractors are, are handyman.
• 31:08
  They go inside the house trying to fix everything.
• 31:10
  And we weren't that way. We educated the client on, hey,
• 31:14
  this is your options for repair and these are your options for
• 31:16
  replacement. And then you choose what you
• 31:18
  want to do, right? Most contractors, the biggest
• 31:20
  mistake they do, Hannah, is that they're shopping for the
• 31:23
  contract. They're, they're shopping for
• 31:24
  the consumer, they go in there and hey, it's, you know, $680
• 31:28
  for this capacitor, $680 for this toilet.
• 31:31
  And it's like, OK, well, is there, is there different types
• 31:34
  of toilets that I could buy? Is there different warranties of
• 31:36
  toilets I could buy? Is there a different payment
• 31:39
  plans? Like you know what I'm saying,
• 31:41
  most contractors what they're doing wrong is that they're
• 31:43
  choosing for the consumer when they go in there and they just
• 31:46
  present an option and that's not sales, right.
• 31:48
  What we did different is that we always presented four options of
• 31:52
  repair. And then we also, we also
• 31:55
  educated them on four options of permanent replacement, which was
• 31:58
  either replacing their system or you know, doing, doing some
• 32:03
  intensive plumbing work or electrical work inside their
• 32:05
  house where they would have Peace of Mind that for the next
• 32:07
  20-30 years, you never have to worry about it.
• 32:09
  Like your electrical is going to be on point, your plumbing is
• 32:12
  going to be on point, your air conditioning is going to be on
• 32:13
  point. And we were really, really,
• 32:16
  really methodical about how we did things inside the home.
• 32:20
  And that formula helped us get to.
• 32:23
  And so you guys knew your numbers, your KPI is what you're
• 32:26
  trying to get, and then you held people accountable and then you
• 32:29
  gave them the resources to be able to execute on that.
• 32:31
  So how did you attract talent to actually execute on this?
• 32:35
  Because I had construction companies and you know, that was
• 32:39
  not fun like that. The blue collar type workforce
• 32:42
  and all of that was very challenging for me.
• 32:44
  And then I shifted full white collar.
• 32:46
  Oh my God, I can't. Do this like.
• 32:48
  This is going to jump off a bridge if I do one more day at
• 32:51
  this. So, yeah, how did you attract
• 32:53
  challenge and and put those systems in place to actually
• 32:54
  hold them accountable because those are high conversion rates
• 32:56
  that you guys are expecting? The number one thing that got
• 33:00
  us, that got me to attract the the the best talent in the
• 33:03
  industry was my my wages. I paid everybody the best.
• 33:08
  Not only did I pay them the best though, everybody knew I paid
• 33:11
  the best. The problem with these small mom
• 33:14
  and pop shopping construction guys?
• 33:16
  They might be even paying better than me, but nobody knows that.
• 33:21
  That's their biggest problem. Because you were marketing that
• 33:23
  you were paying the best and the other people.
• 33:24
  Weren't marketing, yeah, I'm on social media saying, hey, $5000
• 33:28
  sign on bonus, you're never going to make more money than
• 33:29
  with me next and always has leads next and this next and
• 33:32
  this next and this like next and is a way of life, right.
• 33:35
  And those guys might be even paying better than me.
• 33:38
  They might even do better quality of work than me.
• 33:40
  But nobody knew that. And that's our biggest problem
• 33:42
  with the the differentiation between the mom and pop shop
• 33:45
  model and the enterprise model that we grow.
• 33:48
  We put our name out there everywhere, right?
• 33:52
  And we let our employees know that there's no better
• 33:54
  opportunity than us. That's the biggest problem that
• 33:56
  they made that that's the biggest obstacle that the small
• 34:00
  mom and pop shop construction guys have that nobody knows
• 34:03
  them, nobody knows them and nobody knows if they're even a
• 34:07
  good or bad company. Everybody knew that we were a
• 34:09
  good company. Everybody knew that we paid
• 34:11
  really fucking good, right? We had, you know, 2-3 year old,
• 34:15
  2-3 year old plumbers that were barely getting into the industry
• 34:17
  making 150 two, $100,000 their first year, right?
• 34:21
  That would have taken 510 years at a mom and pop shop level.
• 34:24
  Just because they don't have the resources, they don't have the
• 34:27
  marketing, they don't have the sales organization, they don't
• 34:29
  have they don't know their numbers.
• 34:30
  They, they, they're missing so much of it.
• 34:32
  So I think what attracted us to the talent is number one, we're
• 34:36
  super confident in the way we presented ourselves #2 everybody
• 34:40
  knew we paid good and #3 our marketing was so freaking
• 34:45
  diverse, bro. Like when I started, what made
• 34:49
  an action blow up was in 2019, I took a huge risk.
• 34:57
  I started driving obviously Southern California, you know,
• 34:59
  it's traffic mayhem everywhere and there's billboards
• 35:03
  everywhere, bro. And not one freaking billboard
• 35:07
  did I ever see of air conditioning electrical
• 35:09
  companies. So I took a huge risk.
• 35:11
  I called Lamar, I called the out front, I called them all the
• 35:14
  major billboard companies and I and I said, hey, I want to
• 35:19
  purchase a large volume order and I put up 293 billboards all
• 35:24
  at once. Holy.
• 35:25
  Crap air conditioning, electrical and plumbing.
• 35:28
  And when the first batch of 100 came in, the fucking phones did
• 35:32
  not stop ringing. Wow.
• 35:35
  They didn't stop bringing, but did.
• 35:37
  You have the staff to support the order.
• 35:39
  Yeah. We, we were already rescaling
• 35:40
  it. Yeah.
• 35:41
  So the one most the most impressive part of it is that I
• 35:46
  was marketing to a consumer, but half of the calls were coming in
• 35:48
  for was for for employees, people driving around,
• 35:53
  technician sales guys, installers driving around the
• 35:56
  freeway, streets, just seeing our billboards everywhere.
• 35:58
  And they would call him be like, man, I just saw another
• 36:00
  billboard, another billboard, another billboard.
• 36:02
  Every 5 minutes there was a billboard with a next generic
• 36:04
  conditioning logo on it and people just started calling it
• 36:07
  How? Much does that cost?
• 36:08
  We were spending on billboards anywhere between 400 to 500,000
• 36:12
  a month. Holy.
• 36:13
  Crap on Google I was spending about on my peak.
• 36:16
  I think I was spending about 800 to 900 a month.
• 36:18
  Jeez. So our budget fluctuated from
• 36:20
  like 1.2 to 1.6 million. And were those your two main
• 36:24
  drivers? With the bill, of course.
• 36:25
  In Google. Yeah, Google.
• 36:26
  Yep. So branding and caption.
• 36:27
  Yeah, yeah, that's so cool. I sprinkled a little bit of Yelp
• 36:32
  on on there too. So there were some months that
• 36:34
  we're spending two hundred, $250,000 a month on Yelp.
• 36:38
  Just lead generating again, Dude, marketing is my thing.
• 36:42
  I love marketing. I love, love, love marketing it
• 36:45
  just I, I find it so simple and I find this, I find it, I find
• 36:49
  peace when I'm doing it. Really.
• 36:51
  Yeah. So did you, were you?
• 36:53
  I mean, who is managing your ad creatives and what you was that?
• 36:57
  Yeah, You worked with an outsource agency and they
• 36:59
  actually were successful because I feel like every agency I work
• 37:02
  with is. I got lucky, I got lucky with
• 37:05
  with this ad agency called the ad Leverage that early on.
• 37:09
  You know, they took a huge risk with us and obviously I did too.
• 37:12
  But yeah, there is not many out there bro.
• 37:15
  Are they still around? No, they kind of they kind of
• 37:19
  faded out of the home service industry after I I, I, I sold
• 37:23
  Nexen the the private equity started switching companies
• 37:26
  around. But yeah, ad agencies are fuck
• 37:29
  they're So I think you know what I told the what everybody tells
• 37:32
  me you should start a marketing company after Nuvan.
• 37:34
  I'm like, bro, I don't think I have the energy, but I would
• 37:36
  smash on marketing for sure. We would kill.
• 37:40
  There's not a really good ADD slash marketing agency in the
• 37:46
  industry. Like that is the one weakness.
• 37:49
  And like we had Rhino, which my buddy Cristiano used to own and
• 37:53
  you know, he had probably like 1000 contractors, 1200
• 37:55
  contractor. There's millions of contractors,
• 37:57
  bro. Like there's no one agency that
• 38:01
  you know, has 10,000 or five. There's not they all the
• 38:06
  contractors. The one fault that the
• 38:08
  contractors have is they're so impatient with marketing that
• 38:12
  they think they put a $10,000 in the marketing, you know, pot and
• 38:16
  all the sudden, you know, the phones have to blow up.
• 38:18
  It's like that's not how marketing works, right?
• 38:21
  So yeah, there's still, there's still a lot of kinks inside the
• 38:24
  the home service industry that we got to work on so.
• 38:27
  Yeah, I'm just as you could because I want to.
• 38:29
  I know Tommy's really good at that too, creating marketing
• 38:31
  that magnetizes talent, right? Yeah.
• 38:35
  And I'm in this, you know, HP Capital is my newer company and
• 38:40
  I'm trying to recruit top talent and I just can't recruit them.
• 38:43
  You know, I'm trying to work with different recruiters and
• 38:45
  stuff. But these are independent
• 38:47
  contractor 100% Commission roles and top tier talent that is
• 38:51
  they, they make you $1,000,000 plus a year easily.
• 38:56
  It ranges of course, but top talent makes great money and so
• 38:59
  I'm just trying to figure out how how to get that talent
• 39:03
  because it's just difficult and I don't know if the ads
• 39:07
  attraction thing is going to get that kind of talent.
• 39:10
  You know it's hard. Man, yeah, our ads were super
• 39:13
  concentrated on the consumer and it ended up pulling with some of
• 39:16
  the best technicians in the world.
• 39:18
  Yeah, some of the best techs, best sales, best installers in
• 39:21
  the world came through us because of our, you know, social
• 39:24
  media platforms are, you know, our billboards are the way we
• 39:28
  market ourselves, so. That's so cool.
• 39:30
  Yeah, yeah, yeah. And then I have the same thing
• 39:33
  as like you know, most people that are looking to finance $100
• 39:36
  million commercial real estate project aren't really.
• 39:38
  Clicking Where do you find those guys?
• 39:41
  Not on ads. I don't run ads.
• 39:43
  I mean, I do organic content, but that's not where I find
• 39:45
  them. In person.
• 39:47
  Yeah, in person and referrals mostly.
• 39:49
  It's a, it's a different game. Yeah, commercial real estate,
• 39:52
  but. How long you been on it?
• 39:54
  In commercial real estate, yeah, since I was 18.
• 39:56
  That's though I'm almost 32 more months.
• 40:01
  April. By the time this podcast gets
• 40:03
  released, I will be 30 April. Yeah.
• 40:05
  April 10/2. No way.
• 40:09
  See Aries. No wonder we get along so well.
• 40:11
  Yep. Same energy.
• 40:13
  Yeah, yeah, that fire energy. I was with Ken, Ken McElroy or,
• 40:19
  or I was talking to him, I don't know, a while ago, but we were
• 40:21
  talking about different astrological signs like Robert
• 40:25
  Kiyosaki and Ken and all that. And it was, it was funny because
• 40:29
  I was reading the Aries thing and it was like this.
• 40:31
  The Aries is fire energy in motion or something.
• 40:36
  I could see that. Yeah, I could see that.
• 40:38
  Do you believe in that? Oh yeah, because it's all it's
• 40:41
  accurate. Every single person that I look
• 40:42
  at their thing and you could even dial it down to the day
• 40:45
  that they're born and those types of things, but it's so
• 40:47
  accurate. I mean, if I don't know how or
• 40:51
  why or whatever, but it just, it makes sense.
• 40:53
  Like if you read it about an Aries female, it is me 100% with
• 40:58
  no inaccuracies at all. And almost every single person I
• 41:01
  know, it's pretty pretty much 100% accurate on on who they
• 41:06
  are. But it's like if humans can
• 41:08
  exist, anything is possible. People like that's impossible,
• 41:12
  man. I'm like, do you realize you're
• 41:14
  floating on a space rock and you just exist?
• 41:17
  And like the sweat that comes out of your skin gets
• 41:21
  evaporated, goes into the sky, then it rains back down, and
• 41:23
  then you drink it and it feels your body.
• 41:24
  Like you're telling me anything is impossible.
• 41:27
  You're crazy, I think, Gary Vee said.
• 41:29
  The chances of you being, you know, being born is like one in
• 41:34
  like a trillion or something. I don't know what it that is
• 41:37
  insane, honestly, like even for this to happen, for this podcast
• 41:41
  to happen, right, Like I saw you on the school of Hard Knocks.
• 41:44
  He has a ton of like good people in there and I saw you.
• 41:46
  I'm like, dude, that chick's dope, man.
• 41:48
  Like that is like, I respect women when they're I I respect,
• 41:52
  obviously I have four daughters. I respect women in general.
• 41:54
  But when you see like a shining star come out, like the number
• 41:59
  one, I got to meet them just to see like what made them special,
• 42:01
  you know what I'm saying? Or what is it about them?
• 42:03
  And obviously I'm going to learn something, right?
• 42:05
  And then hopefully I get to teach, do something here too.
• 42:07
  But I always, always look for dope people to intertwine with
• 42:11
  just to be able to, because I know for a fact that, you know,
• 42:15
  Lord, baby Jesus put this together so that I could take
• 42:18
  one thing away and that one thing is going to change my
• 42:19
  whole life. And that's why that's, that's
• 42:22
  what makes me pursue relationships and, and, and be
• 42:25
  able to put myself out there and be like, Hey, let you know,
• 42:27
  let's do a podcast together or let you know, let's go out to
• 42:29
  dinner or let's do this together or let's have a conversation,
• 42:32
  right? Because the one thing could
• 42:35
  change your freaking whole life. It does.
• 42:38
  And thank you, Thank you for all the kind words.
• 42:40
  And same goes to you. And yeah, it's just it's so
• 42:42
  amazing. And I don't think anything
• 42:44
  happens incidentally, you know, I think everything happens for a
• 42:47
  reason. And we can guide the direction
• 42:51
  of what we can create. Like I'm a big take full
• 42:53
  accountability and create whatever you want to create
• 42:55
  because like you, I didn't come from a lot.
• 42:57
  I didn't have much, you know. Where'd you grow up?
• 43:01
  Here. Hazy.
• 43:02
  Yeah. You're an hazy now.
• 43:03
  Yep. Yeah.
• 43:04
  Scottsdale. Well, yeah, technically this
• 43:07
  area, Phoenix. Scottsdale area.
• 43:09
  I told everybody if I if I ever leave Orange County, it would be
• 43:12
  Scottsdale. That's it.
• 43:13
  If I ever left Scottsdale, it'd be Orange County.
• 43:15
  That's it. And the best is both, bro.
• 43:18
  Yeah, you guys, 6, Just over six months in Scottsdale residency
• 43:22
  here, and then six months on the beach in Orange County.
• 43:25
  That's my plan. Orange County's people are like
• 43:29
  Ishmael. You should all the taxes in
• 43:31
  Ishmael, your company's going to be worth so much money you got
• 43:34
  to do. It's like, have you guys ever
• 43:36
  lived in Orange County? The fucking energy here is
• 43:40
  insane, bro. The people in here, the energy,
• 43:43
  the weather, the, I don't know, it's just you have 30 minutes to
• 43:47
  the beach, 30 minutes to the desert, 40 minutes to LA.
• 43:50
  You know, the mountains. Like everything's just there.
• 43:53
  Yeah. So it's beautiful.
• 43:54
  But yeah, I think I have a house here in North Scottsdale.
• 43:57
  But you know, I think I use it once a year.
• 44:00
  But yeah, I love here. I love it here, man.
• 44:03
  You be I I met some of the coolest people here.
• 44:06
  Some of my best friends are here.
• 44:07
  My best friend Travis is here. So I met some of the dopest
• 44:10
  people here. Yeah, they're both great places.
• 44:13
  So you mentioned you have four daughters.
• 44:15
  I know they're super, super important to you.
• 44:17
  And to scale a company at that speed and you're married and
• 44:22
  have an amazing wife that you attribute a lot of your success
• 44:25
  to as well. And so to scale a company at
• 44:26
  that speed, like I'm in that right now, you know, 16 hour
• 44:30
  days, seven days a week, like in the grind, love it tired, but
• 44:34
  love it just scaling. And there's always, you hire one
• 44:36
  person, but then you still, there's so much to do.
• 44:38
  Like it never ends, right. So like, what were some of the
• 44:40
  sacrifices that you have had to make in those years of building
• 44:44
  your company? And, you know, how did that
• 44:47
  affect your relationship or it still does.
• 44:50
  Yeah. So let's talk.
• 44:51
  About that how it affected it, I've missed their whole, you
• 44:57
  know, 1st 10 years of their life.
• 45:00
  I've, you know, yes, I could have retired and yes I could
• 45:04
  have gone that route, but I still, I still think that they
• 45:07
  deserve more. That's why when I brought on the
• 45:11
  when, when my buddy Tom brought on this project called Nuve, I
• 45:16
  was going to say no to it, but like 100 million is cool.
• 45:21
  And like I know my daughters would have had a really, really
• 45:23
  good life and, and, and we've all would've had.
• 45:26
  But like, I still want to take care of my brother.
• 45:28
  I want to take care of the his kids.
• 45:29
  I wanted to like, I'm like, I feel like the responsibility of
• 45:33
  being a like God gave me an opportunity to be able to take
• 45:36
  care of my whole bloodline, bro. And I feel like that's such a
• 45:39
  huge responsibility that when I think about like, man, I didn't
• 45:43
  make this recital or what, man, I didn't make this dance, this
• 45:46
  dance competition for one of my daughter's or this award show or
• 45:50
  whatever. I always look back.
• 45:51
  I always step back and I always go like God gave me an
• 45:56
  opportunity to not only take care of them, but to take care
• 45:59
  of like, you know, my brothers, my sisters, their kids and their
• 46:01
  kids and their kids and their kids.
• 46:03
  And it would be, I think I wouldn't be able to live with
• 46:07
  myself if I didn't go through the whole way to make sure that
• 46:11
  they all get taken care of. And that if that means, hey, I
• 46:14
  got to sacrifice the dance or hey, I got to sacrifice the the
• 46:17
  time, time here and there with my daughters to be able to take
• 46:21
  care of their kids and their kids and their kids and their
• 46:23
  kids and so on. That is the least thing I could
• 46:25
  do for them. And I always, I always resonate
• 46:28
  back to that. And I know some people might not
• 46:31
  agree and most people, if they were in my, if they were in my
• 46:35
  shoes, they would have grabbed those 100 and plus $1,000,000
• 46:38
  and they would have set off to the sunset and been, you know,
• 46:41
  full time dad, full time, everything.
• 46:44
  But I just felt like it would be such a, how could I put it?
• 46:50
  It would be such a disrespect to them, like knowing that I had
• 46:56
  the opportunity to take care of their kids because look, they're
• 46:59
  good, My daughters are good, my nephews are good.
• 47:02
  But like, my daughters are going to get married and they're going
• 47:04
  to have kids, right? And I know how bad it is to be
• 47:08
  poor and I know how bad it is to be moving from place to place.
• 47:11
  And I know how bad it is to have my mom, my, my, my dad coming in
• 47:14
  now. And like, I know how bad it is.
• 47:16
  And I don't want them to go through.
• 47:18
  So I rather sacrifice me in my life.
• 47:20
  And you know why God put me here?
• 47:22
  To be able to give them Peace of Mind for the rest of life.
• 47:25
  You know, I guarantee you 20 years from now, 50 years, 100
• 47:30
  years from now, they're going to have such a dope ass life.
• 47:33
  And I'm OK with that. And I'm OK with, you know,
• 47:36
  sacrificing a dance and not being there for them full time
• 47:39
  and not being able to, you know, raise them, you know, they have
• 47:42
  a bad ass freaking mom that teaches them every single moral
• 47:47
  aspect of life. And I feel like my, my place and
• 47:51
  my responsibility is to take care of them financially.
• 47:55
  And I don't, I don't compromise of that.
• 48:00
  I'm not, I'm not willing to negotiate that.
• 48:03
  Like I'm not willing to, you know, slow down and be like,
• 48:06
  because I didn't my my buddies tell me all the time, like, bro,
• 48:10
  like you already have it. Why not like go and, you know,
• 48:12
  spend time they deserve you or they need you.
• 48:15
  And I'm like, yeah, but you know, their kids are going to
• 48:18
  need something and their kids are going to need something,
• 48:20
  right? So I just feel a huge
• 48:21
  responsibility, to be honest with you, of being able to, you
• 48:24
  know, to have a chance to take care of many, many, many
• 48:28
  generations. And I'm not willing to negotiate
• 48:31
  or I'm not willing to, to stop for it.
• 48:35
  You know, if it cost, you know, relationships and it cost, you
• 48:38
  know, whatever it's going to cost to me personally because of
• 48:44
  how far I came from, you know, being an orphan, being stuck in
• 48:49
  Mexico with my brothers, with just fucking moving from place
• 48:53
  to place and not knowing where you're going to live the next
• 48:56
  day. Like to me having gone through
• 48:59
  that and knowing that I have the opportunity for them never to go
• 49:05
  through that, it's like, bro, like you're not going to talk me
• 49:08
  out of it, you know what I'm saying?
• 49:10
  So they play a huge role, honestly.
• 49:12
  Like if I could tell them one thing, it's like it's all for
• 49:15
  them. Like I know it sounds selfish
• 49:17
  right now of like, you know, I'm always chasing, chasing, chasing
• 49:20
  more. And not just like yourself.
• 49:22
  I do want to be a billionaire, but in the next couple years and
• 49:26
  I'm probably going to be. And it sounds selfish and I
• 49:29
  think it sounds arrogant and I think it sounds like I'm doing
• 49:35
  it for me. But the one thing, like
• 49:38
  everything that I'm doing is for them, just because I don't like,
• 49:42
  I genuinely generally don't want them to suffer.
• 49:46
  Yeah, it's beautiful. Thank you.
• 49:48
  Thank you. Yeah.
• 49:50
  And I think it's all about William Lamb.
• 49:53
  I love him. He he owns Upgrade and he talks
• 49:56
  about what is your thousand year goal?
• 49:59
  You know, everybody's so tied up in this, this life.
• 50:02
  Bro that is a badass question. What is your?
• 50:05
  I've never I've never heard that before.
• 50:07
  That's a dude. I I want my family and my
• 50:11
  bloodline to 1000 years from now to still remember, like to
• 50:15
  always look back at me like, hey, because of him, we all get
• 50:18
  to have a badass life. You know what I'm saying?
• 50:20
  And that to me, to me, that's worth more than, you know, going
• 50:24
  to a dance or, you know, obviously God's going to give me
• 50:28
  a time for that. Hopefully he does give me time
• 50:30
  for that to deal with them. But that thousand year ago is
• 50:33
  probably like the the dopest question is it's to be able to
• 50:37
  be remembered by my family and friends.
• 50:39
  That's my that's my thousand year ago.
• 50:41
  Yeah, yeah. And you can even do a dynasty
• 50:46
  trust that's a 600 year trust and have you know, it's governed
• 50:49
  for six generations. What's your 1000?
• 50:52
  Year ago. I want to make the world a
• 50:53
  better place, so I want for who you have kids in the world.
• 50:58
  No, I don't think I will, no. No.
• 51:00
  Congrats, Frank. I mean, I who knows?
• 51:03
  Like I have an open heart. To everything for that, because
• 51:05
  the what is it the like the the, the ideal.
• 51:10
  You got to be married by this and you know, the status quo
• 51:14
  tells you that you got to be married by 30 and you have kids
• 51:16
  and you got to be married and it's this and this is and to me
• 51:19
  when I meet somebody dope like yourself and you're and you're
• 51:21
  super driven and you're doing things for the world.
• 51:24
  That dude that shows how unselfish or you know what I'm
• 51:28
  saying? Thank you.
• 51:29
  When in a world full of selfishness, like, bro, we need
• 51:33
  more of you. We need, we need more people
• 51:35
  like you in our world. Thank you.
• 51:37
  No, I, I actually that, yeah, I had a lot of just trauma going
• 51:42
  up internally, a lot of conflict and insecurity.
• 51:46
  And so I actually used to say that I didn't want kids because
• 51:49
  I would never want another me in the world.
• 51:52
  No. Yeah.
• 51:53
  Why, Yeah. Bro, you can't be that bro.
• 51:58
  We're, I think we're both. In this Yeah.
• 52:00
  You just used to hate myself a lot.
• 52:02
  Now I don't. I love myself.
• 52:03
  But now I just feel called to, like, a bigger mission.
• 52:07
  Yeah. To help so many people.
• 52:09
  And for some reason, I don't have the, like, the motherly
• 52:13
  thing in me of I want to birth my own child and pour all my
• 52:16
  energy into my own child or children.
• 52:19
  And I feel called to pour that energy into the masses and like,
• 52:25
  because I want to have a foundation and I want to allow
• 52:28
  children to have real mentors in life and real guidance and like
• 52:31
  real support really be seen, really be loved, really be
• 52:34
  protected. Like learn financial
• 52:36
  intelligence, emotional intelligence, energetic
• 52:38
  intelligence, and allow them to turn their pain into power.
• 52:41
  Because I think it's the greatest gift if you have the
• 52:44
  right support around you to channel that into purpose and
• 52:48
  creation and giving. And so that's just The thing is
• 52:50
  like I just, I've always thought I would adopt children or a
• 52:53
  child later in my life, but I just have never had the
• 52:57
  instincts to, to birth my own child.
• 53:00
  But IA big part of my entire mission is to help children and
• 53:03
  the the younger generation and all of that.
• 53:05
  So yeah, we'll see. And who knows, things like
• 53:07
  evolve over time, but that's been up to date.
• 53:10
  That's so dope bro. That's so dope.
• 53:13
  Honestly, I'm glad I came today. I'm so glad you came.
• 53:15
  I'm glad I came today, honestly. You're you're such a dope ass
• 53:18
  girl honestly. Thank you.
• 53:19
  You don't You're. Dope too bro.
• 53:24
  Dude I honestly die. I talk like a 13.
• 53:26
  Year old, I know, I love it. And look at this is how I am in
• 53:30
  front of anybody. I don't I I think I stopped
• 53:33
  caring at the age of 30 or something.
• 53:35
  No, you shouldn't. Care.
• 53:36
  Be authentic. Yeah.
• 53:37
  Be who you are. Like I hope you like me, but if
• 53:40
  you don't. Cool.
• 53:41
  Exactly. Yep, I'll be fine, yeah.
• 53:44
  I'll be fine. Love me, love me.
• 53:45
  There's a poem I wrote when I was really young.
• 53:48
  I said love me, love me not. I'm fine with either way.
• 53:49
  Because if one's loved by all, they'd be a solo Gray.
• 53:56
  From you're special honestly, thank you.
• 53:59
  I'm I'm serious too. You are you're, you're like, no,
• 54:02
  I don't make. It that I'm doing yeah, I'm
• 54:05
  meant to be special, but I. Don't know me too.
• 54:08
  I got a question for you. Yeah.
• 54:10
  What's 3 words that describe you?
• 54:17
  What's is selfish? No, not what's the opposite of
• 54:21
  selfish. Selfless.
• 54:22
  Selfless for sure. Me.
• 54:25
  That that means you're giving, right?
• 54:26
  Yeah, yeah, selfless. For sure.
• 54:30
  If dude, you're doing all this to help people bro, like you got
• 54:34
  to have the biggest fucking heart in the world like most
• 54:37
  people with your success are. Like I was going to say, filled
• 54:39
  with love, but. You know.
• 54:42
  Thank you. No, and I don't, I, I don't see
• 54:44
  myself as as successful, but I'm also not going to be be like
• 54:48
  really hard on myself. Like you need to do better,
• 54:50
  right? Like I'm proud of who I am, but
• 54:52
  there's always bigger levels to the game if we're talking
• 54:55
  financial success. But I do see myself as a
• 54:57
  successful human because I have been successful in my health,
• 55:03
  been successful in my happiness, been successful in the
• 55:06
  relationships that I have. Like now today, I'm not in my
• 55:09
  whole life, right? There's been a lot of horrible
• 55:12
  failures. But right now I feel that and
• 55:15
  that's what I want to share with others because I didn't think
• 55:17
  that was possible. I must have because I kept going
• 55:20
  and I kept trying and and pursuing that.
• 55:23
  But it's such an amazing feeling to really feel like you have
• 55:26
  this infinite potential to create love, serve, do whatever
• 55:32
  you want to. And it's not that it's easy
• 55:34
  because it's freaking hard and there's storms everything, bro.
• 55:37
  Yeah, but it's. Draining.
• 55:39
  It's not just hard, it's draining.
• 55:41
  Yeah. But that's the difference
• 55:42
  between push versus pull motivation.
• 55:45
  And so I learned this from Tony Robbins mentor.
• 55:50
  He said push motivation is when you're you're you're living a
• 55:53
  life of force. You're trying to force outcomes.
• 55:56
  You're like, I got to grind. I got to like think Alex are
• 55:59
  Mosey style. I don't know if you watched
• 56:00
  their interview. It was amazing.
• 56:01
  I was like, Oh, I love. That I love Alex.
• 56:03
  I've been trying to, I've been trying to reach out to him.
• 56:05
  I just don't like bugging people.
• 56:06
  But I've been trying to reach out to him because I love the
• 56:07
  way he views business. Yeah, but he has that that that
• 56:12
  suffer mentality dream, you know, work for something worth
• 56:16
  suffering for, have a dream worth suffering for.
• 56:19
  And Tony came in there is like, that's horrible.
• 56:21
  Like, why do we want to suffer? Why are you teaching people to
• 56:23
  suffer? Like, how about you set a goal
• 56:26
  that's not worth suffering for? Like, you know, you can actually
• 56:29
  enjoy going after and achieving and living in in happiness and
• 56:34
  peace. And it's not to say, OK, let me
• 56:38
  just go back. So push motivation is that
• 56:40
  suffer grind, just outwork everyone like whatever, right?
• 56:43
  And it's draining, it's exhausting.
• 56:45
  And that's where usually people cannot sustain it for long
• 56:48
  periods of time. They get burnt out, they quit,
• 56:50
  they cheat, they dump Alcoholics, right?
• 56:53
  Most people if you're living in that.
• 56:54
  Or push or push. Yep, that push motivation.
• 56:57
  Most people they're they're they're seeking something that
• 57:00
  they don't have and they're not enjoying the journey and they
• 57:03
  think that they'll be happy when they get there right.
• 57:05
  A goal worth suffering for until you get that goal.
• 57:08
  But anybody that's accomplished goals know when you accomplish
• 57:10
  that goal, they. Just the next one comes.
• 57:12
  In you don't feel any different. You get a little high, I know.
• 57:15
  And then you're like, oh, shoot, what do I do next?
• 57:18
  And so and then that comes with more suffering, right?
• 57:21
  And that's just the massacistic entrepreneurial way of just like
• 57:25
  addicted, addicted to pain. Then there's pull motivation
• 57:29
  that's calling. That's where you can't not do
• 57:33
  it, even if you tried, no matter what.
• 57:36
  Definitely. I'm in the pool.
• 57:37
  Yeah, I'm in the. I tried stopping this shit all
• 57:40
  my whole life and they just, yeah, God just keeps giving more
• 57:43
  and more and more. It's like.
• 57:45
  Yeah, like you wake up every day and you're pulled out of bed,
• 57:50
  like to go create. To go.
• 57:52
  I thought that was me being crazy though.
• 57:54
  No, no, that's calling. OK.
• 57:57
  Yeah, that's calling now. There's addiction because you
• 58:01
  could be pulled to, you know, cocaine or sex or drugs or
• 58:05
  alcohol. I know you struggled with
• 58:07
  alcoholism and I want to dive into that, but it's difference
• 58:11
  because addiction is you're being pulled to something that
• 58:15
  you don't want to be pulled to, right?
• 58:17
  Calling is you're being pulled to something that you do want to
• 58:21
  be called to that you it is aligned with your true north, is
• 58:24
  aligned with what you want to create.
• 58:25
  Like you are fully aligned with that mission and you're being
• 58:28
  pulled to it. And nothing can stop you from
• 58:30
  accomplishing that, right? So that's the difference between
• 58:32
  calling an addiction, but they both have the same obsession
• 58:35
  and, and, and passion right behind it.
• 58:37
  But the calling, you don't wake up the next day and, and hate
• 58:40
  yourself. You're like, Oh no, I'm, I'm
• 58:42
  called to this mission again. And I'm it's a line.
• 58:45
  So yeah, I I think that obsession, it's just in me.
• 58:49
  Like if you told me that I had to go be a stay at home mom and
• 58:52
  cook dinner every night, I couldn't live.
• 58:55
  I would go crazy. There's not a chance to tell
• 58:57
  like and some people that's their what they're pulled to and
• 59:00
  that's beautiful. We need that, obviously we.
• 59:02
  Need mothers to. Raise like to raise children and
• 59:04
  and parents and all that stuff, but for me it's not my calling.
• 59:08
  And so I'm called to do all this other stuff and I love it more
• 59:13
  than anything. And yeah, it's brutal.
• 59:15
  I love it. That's the thing I did.
• 59:16
  You see, that's the thing I always look back.
• 59:19
  I I enjoy like the the suffering and the pain and the going
• 59:26
  through the you know, the good and like to me, I don't I don't
• 59:29
  view it as pain or, you know, going through all my struggles
• 59:32
  just to get here. Like it sounds fucked up in a
• 59:36
  like how I'm telling you, but like you never saw me, like, Oh
• 59:40
  my God, what am I going to do today?
• 59:42
  I'm, you know, God, you're not fair to me.
• 59:44
  Like I just woke up the next day and kept going and kept going
• 59:47
  and kept going. So like I've enjoyed my whole
• 59:50
  life, even though it was a fucked up life, even though
• 59:52
  people have been in and out of my life, you know, for whatever
• 59:55
  reason. And I've, but I've enjoyed every
• 59:58
  single from being in Mexico to, you know, growing my first
• 1:00:02
  company to having my beautiful daughters to like, I've enjoyed
• 1:00:06
  the good and the bad of it. So I don't.
• 1:00:10
  Well, did you ever contemplate your life?
• 1:00:13
  Or did you? Were you ever depressed?
• 1:00:14
  No, never. You just kept going.
• 1:00:17
  I've never been. I think the lowest point of my
• 1:00:20
  life was when I was drinking, when I was drinking and making
• 1:00:23
  way too much fucking money. Oh yeah, What stemmed the
• 1:00:27
  drinking? When?
• 1:00:27
  When did that begin? It was my dad for sure, because
• 1:00:31
  my dad was OK with us drinking since we were young.
• 1:00:34
  So, you know, if he was having a beer on a Sunday and we were,
• 1:00:38
  you know, 1415, we could grab a beer and just chill with them.
• 1:00:42
  Like, he didn't think anything of it.
• 1:00:44
  I didn't think anything of it. And Mexico's OK to drink when
• 1:00:47
  you're 1415. Nobody really tells you
• 1:00:50
  anything. So it's not like, it's not like
• 1:00:53
  like it's a bad thing or people are like.
• 1:00:55
  So I think it came from that. But I think the, the, where it
• 1:01:00
  got bad is when you mix the, you know, the, the success and the
• 1:01:04
  drinking, that's when I got a little bit of out of control.
• 1:01:08
  And to me, I'm a control freak. So once I started getting out of
• 1:01:12
  control, I'm like, OK, I know what I'm doing wrong.
• 1:01:14
  So I stopped the drinking and then I went back into control
• 1:01:16
  mode. Was the drinking because you
• 1:01:18
  were celebrating success or was it to cope with the amount of
• 1:01:21
  it? Was it to stress release, like
• 1:01:23
  to numb out at the end of the day or to deal with the amount
• 1:01:25
  of stress of the? Business, I think the drinking
• 1:01:27
  was just to, I think the drinking was just to, I would
• 1:01:32
  drink so much sometimes just to be able to go to sleep in a
• 1:01:36
  sense, because my mind's fucking like always running.
• 1:01:40
  And you know, now that I don't drink, you know, I've, I've
• 1:01:44
  looked at other things, whether it's meditating, whether it's,
• 1:01:47
  you know, just being alone with no phone and for like, you know,
• 1:01:50
  30 minutes. So I'm doing other things.
• 1:01:53
  But to the drinking was I think it was more to, to just be able
• 1:01:59
  to deal with myself, you know what I'm saying?
• 1:02:00
  Like I, I was in a dark place between 28 and 30 where I was
• 1:02:05
  making so much, a lot of money and I was hanging around with
• 1:02:11
  the wrong people and, you know, drinking all the time.
• 1:02:14
  So I think that was it. I think it was just to cope with
• 1:02:17
  myself that I didn't like what I saw in the mirror right now.
• 1:02:19
  Dude, I love who I see in the mirror.
• 1:02:22
  Like I wake up every morning, you know, I have my beautiful
• 1:02:25
  routine that I take my daughters to school.
• 1:02:27
  I go work 4 hours at Nuvid. That's the maximum output I
• 1:02:30
  could do now. And then I go to my gym and then
• 1:02:32
  I come back home and, you know, chill with them and, and have
• 1:02:35
  dinners with them. But I didn't like who I saw in
• 1:02:38
  the mirror. That's and then the drinking
• 1:02:40
  made it pleasant for me to see it kind of.
• 1:02:42
  So when I was drinking, if I was sober back then, I didn't like
• 1:02:47
  who I saw. And then when I was drinking, it
• 1:02:49
  kind of looked good to me. I looked I look good in the
• 1:02:51
  mirror. But what?
• 1:02:52
  What didn't you like? I didn't like, I always felt
• 1:02:56
  like, no matter how much success or money, I've always felt like,
• 1:03:01
  like it wasn't enough, like I wasn't enough.
• 1:03:03
  Like, you know, they're like, I'm always trying to like not
• 1:03:06
  impress people, but I'm always trying to serve people more just
• 1:03:09
  so they can be like, Oh my God, it smells so good.
• 1:03:11
  And I think that's where like some of the drinking problems
• 1:03:15
  really like, you know, like drove.
• 1:03:17
  But dude, I, I would not skip that part of my life either
• 1:03:22
  because thanks to that, thanks to me going through the drinking
• 1:03:26
  and I don't I don't think I was depressed because I'm a happy
• 1:03:28
  drunk. But thanks to going through
• 1:03:32
  that, I'm able to see now myself a sober.
• 1:03:35
  And you know, I've been sober for eight years now.
• 1:03:38
  I haven't, I haven't dropped, I haven't touched a drop of vodka.
• 1:03:41
  I haven't even when we sold next Gen. and the wire came through
• 1:03:44
  and I was like. Lord, yeah.
• 1:03:47
  I didn't celebrate. So I'm I'm glad I saw that side
• 1:03:50
  of the spectrum goes to goes to, you know, my, my, my life.
• 1:03:55
  I'm glad I was so fucking dirt poor because now that I'm doing
• 1:03:59
  good, I'm like, damn that shit that, that, that wasn't that
• 1:04:02
  bad, honestly, like being poor is not the worst thing in the
• 1:04:05
  world, right? Like there's other I could, I
• 1:04:07
  could name a million things that people are going through that
• 1:04:11
  are worse than that, right? Chronicle diseases, cancer, like
• 1:04:14
  just millions of things. So I love the, the, the
• 1:04:19
  imbalance in my life. I love the, the, the going from
• 1:04:22
  that port to being a success or going to being a super drunk to
• 1:04:26
  now being 100% sober. So yeah, I, I don't know, it
• 1:04:29
  just maybe it's me. Maybe there's something wrong
• 1:04:31
  with me? No, nothing wrong.
• 1:04:33
  I mean, something's wrong with all of us, but we're all
• 1:04:35
  perfectly imperfect, right? No, I think I, I used to do the
• 1:04:38
  same thing. I used to I had chronic
• 1:04:40
  nightmares most of my life horrible horrible lucid dreams
• 1:04:44
  in my house getting raped or dragged out of the horrible
• 1:04:48
  things for sober yeah, no, almost my all my life.
• 1:04:51
  So I had bad nightmares and I would smoke weed like a vape, a
• 1:04:57
  weed vape to to sleep. No, I quit.
• 1:04:59
  How? Long.
• 1:05:02
  Well, officially quit I go in 2025.
• 1:05:06
  Yeah, I go. In and out of it, yeah.
• 1:05:08
  I don't rely on it but since I don't drink and like if I see a
• 1:05:13
  lot of people together like I don't want to be the awkward.
• 1:05:15
  Person right? Yeah, I'm not like a hardcore,
• 1:05:17
  I'm sober like anything like that like you know, here and
• 1:05:20
  there she was like with drinking.
• 1:05:21
  I never liked drinking, but here and there I'll have a couple
• 1:05:24
  like the one day I drink is this week waste management open?
• 1:05:29
  That's like the only time I drink all year is just because
• 1:05:32
  you're it's just what you do. Wasted management, like what?
• 1:05:35
  Come on. But that's about it.
• 1:05:36
  I just don't like the taste of alcohol.
• 1:05:38
  But that was my thing, my story. If I need it to calm my brain, I
• 1:05:42
  need it to not get nightmares. I need it to sleep because
• 1:05:44
  otherwise I have insomnia. And if I, you know, yeah, I
• 1:05:49
  need. To try it bro, everybody keeps
• 1:05:52
  telling me issue you got to try. It's going to help you.
• 1:05:54
  Not just because my mind is always spinning.
• 1:05:56
  It's going to help you be more. Well, I don't, I've not, I don't
• 1:06:01
  do them recreationally like that.
• 1:06:02
  I know some people micro dose to be creative and things like
• 1:06:05
  that. I haven't tried that.
• 1:06:06
  I've done high dose as a ceremony, like as a healing.
• 1:06:10
  I have a good shaman, but that was what's a shaman?
• 1:06:14
  It's somebody that guides you through a a.
• 1:06:16
  Journey. A journey?
• 1:06:17
  Yeah. It's yeah.
• 1:06:18
  So she's actually here? I have to try.
• 1:06:21
  Yeah. So that was the biggest
• 1:06:24
  transformation to me. Like I've done a lot of therapy
• 1:06:27
  and reading a lot of books and workshops and became as obsessed
• 1:06:31
  with personal development and healing as they did with
• 1:06:34
  business, which was a lot of kind of went down this rabbit
• 1:06:37
  hole of, OK, let me pause business for a second and figure
• 1:06:39
  this out because I have. You figured it out.
• 1:06:43
  Yet. Yeah.
• 1:06:43
  Have you? Yeah.
• 1:06:44
  No, because I went in that the tech exit room in a mastermind
• 1:06:48
  and everybody was worth hundreds of millions of dollars or $50
• 1:06:51
  million or whatever large amounts of money tech exit
• 1:06:53
  entrepreneurs and they had no identity outside their business.
• 1:06:58
  Like they were depressed, they were miserable, they were
• 1:07:00
  anxious. They some of like there was one
• 1:07:03
  that was suicidal and. Lord, thank you for not giving
• 1:07:06
  me that please but. Yeah, and they're like, I don't
• 1:07:09
  know what what my life is for, what my purpose is.
• 1:07:11
  I just worked all this time. I sold my company and you know,
• 1:07:14
  I don't, I don't know what I'm going to do.
• 1:07:15
  And like all these things and they had all this money.
• 1:07:17
  I was like, that's going to be me.
• 1:07:19
  That's going to be me when I'm in my 50s or 60s.
• 1:07:22
  And I don't want to do that. I want to actually enjoy this
• 1:07:25
  process. And I clearly can see that no
• 1:07:28
  amount of money is going to change what I'm feeling inside.
• 1:07:30
  So I got to change what I'm feeling inside, and then I can
• 1:07:33
  truly create what I want to create from the right place and
• 1:07:35
  enjoy it. And yeah.
• 1:07:38
  So that's when I dove into personal development.
• 1:07:39
  And just going back to you said, it's like when you look in the
• 1:07:41
  mirror, you hate what you see. I hated what you used to.
• 1:07:44
  I hated what I saw for so long. So I hated myself so much that I
• 1:07:48
  almost committed suicide. No way.
• 1:07:50
  Yeah. Dude, there was if I saw you in
• 1:07:53
  the street, beautiful blonde you obviously you coming out of a.
• 1:07:57
  You wagon. I'm not.
• 1:07:58
  I'm I'm brunette. I'm going back brunette.
• 1:08:02
  I dye my hair blonde because I'm insecure.
• 1:08:04
  I was insecure. This is yeah.
• 1:08:06
  I started dyeing blonde when I was 16, Got a nose job as soon
• 1:08:10
  as I could when I was 18, Got veneers, like it's where eyelash
• 1:08:14
  extensions like everything screams insecure, right?
• 1:08:17
  And so that's because now I've done a lot of work, so I'm
• 1:08:20
  starting to unravel some of this stuff.
• 1:08:22
  And I'm totally fine with doing things to make yourself feel
• 1:08:25
  confident in your own skin, but it also comes back to feeling
• 1:08:28
  confident in your own skin, right?
• 1:08:30
  Not somebody else's skin. Like not change everything.
• 1:08:33
  Yeah, get new skin. So and I, I talk about that and
• 1:08:37
  I always talk about like loving yourself and this empathy and
• 1:08:39
  compassion. But then I'm still dying my
• 1:08:42
  hair, you know, blonde and I'm still doing these things.
• 1:08:45
  And so I'm like, you know what, I'm going to go back brunette
• 1:08:47
  this year and go back to my normal, one version of my normal
• 1:08:52
  self. But the the what I was going to
• 1:08:55
  tell you is looking in the mirror and hating yourself.
• 1:08:57
  So doctor Gabra, mate, famous trauma therapist.
• 1:09:00
  And he said the primary desire in all people is to feel seen,
• 1:09:07
  heard and protected, right. So the primary route trauma in
• 1:09:12
  most people, not everyone has this.
• 1:09:14
  Some people have very loving upbringings, but is that they
• 1:09:17
  don't feel. I envy them, by the way.
• 1:09:19
  I don't. I, whoever you are, out.
• 1:09:21
  There my best friend. My mom and my dad.
• 1:09:23
  Yeah. I envy you.
• 1:09:26
  Yeah. Go ahead.
• 1:09:27
  But that's it. That's so true.
• 1:09:29
  But it's the child doesn't feel seen, heard or protected.
• 1:09:32
  And that is what creates this. I'm not good enough, I'm not
• 1:09:36
  worthy. I have to prove myself.
• 1:09:37
  I'm not loved, blah blah blah blah blah, right?
• 1:09:40
  The list goes on. But and we and then we carry
• 1:09:44
  that with us our whole lives. Most.
• 1:09:47
  Of us, yeah, most of us, until we figure this other stuff out
• 1:09:50
  and start to do the deep healing work and, you know, go up the
• 1:09:53
  hierarchy of needs and all that stuff.
• 1:09:55
  But most of us carry this and then we're really adults that
• 1:09:59
  are operating on 6 year old emotional intelligence operating
• 1:10:03
  systems and we still have this. I'm not good enough.
• 1:10:08
  I need to be better. I need to compete.
• 1:10:10
  This person's better than me. I am not successful.
• 1:10:13
  I'm not think mentors help you with that or what, what else do
• 1:10:17
  you think people could do to because I've obviously, you
• 1:10:19
  know, most successful people have the same thing.
• 1:10:23
  They never think they're good enough.
• 1:10:24
  They're always chasing something that's never that that's
• 1:10:26
  unobtainable. What do you think?
• 1:10:30
  It obviously it goes back to our childhood, but what do you think
• 1:10:35
  are things that people can do so it can help them feel valued, it
• 1:10:39
  can help them feel seen like. Well, Tony Robbins is a great
• 1:10:42
  example. Like became a billionaire,
• 1:10:44
  created all this massive impact and wealth and owns hundreds of
• 1:10:47
  companies and all this stuff. And, and I don't know him behind
• 1:10:51
  closed doors, but at least his messaging and like, you know, he
• 1:10:53
  cries on stage and all these things.
• 1:10:54
  His messaging is you can be happy, you can enjoy the process
• 1:10:59
  and you can create great things, right.
• 1:11:02
  For me, it was plant medicine that really helped me, you know,
• 1:11:07
  doing a guided ceremony because it put me in a different
• 1:11:11
  consciousness state because you could hear the message from
• 1:11:15
  anybody, right? But it's only one might impact
• 1:11:18
  you by like this certain person right.
• 1:11:20
  So I feel like mushrooms is psilocybin plant medicine
• 1:11:24
  ayahuasca. I haven't done that, but people.
• 1:11:26
  I know a lot. That's my second thing I want to
• 1:11:27
  do. Yeah, like that's the that's the
• 1:11:30
  messenger that you can hear the message from.
• 1:11:34
  Got it. OK now.
• 1:11:35
  Now it made sense to me. Yeah.
• 1:11:37
  And so that was the first time when I did that, I was like, so,
• 1:11:41
  you know, because I was cut off from my emotions.
• 1:11:43
  I didn't cry if I was crying like the whole world was falling
• 1:11:45
  down, you know? And now I'm more.
• 1:11:47
  Into I think you're the bro. Are you the girl version of me
• 1:11:49
  or what? We probably.
• 1:11:53
  Jesus Christ, you're well. Because we had to cut them off
• 1:11:55
  to survive when we were young. If we were emotional, we
• 1:11:58
  wouldn't have survived. True.
• 1:12:00
  Like we, we would have died. Literally we would have died.
• 1:12:03
  And so we had to cut them off, be strong and figure it out so
• 1:12:08
  we could live. And then we carry that with us.
• 1:12:10
  And so then we get disconnected from our emotions and from
• 1:12:12
  ourselves. And it causes other issues in
• 1:12:15
  our our lives through usually addictive behaviors.
• 1:12:19
  But the the plant will force you to.
• 1:12:25
  Locate yourself. To no to to really connect to
• 1:12:28
  all your emotions. And so when I did that
• 1:12:31
  experience, I was just crying. I'm going to try for hours.
• 1:12:35
  I'm going to try, how do you feel afterwards?
• 1:12:37
  Oh, like a new person. I literally my my best friend
• 1:12:41
  and one of our clients, he's like when I talk to him
• 1:12:43
  afterwards, he goes you are a new human like directly after.
• 1:12:49
  How did how did your body feel? So light.
• 1:12:52
  Is it? Yeah, it is so free because I
• 1:12:54
  have I, you know, I always had severe back pain.
• 1:12:58
  I sleep fine. I quit smoking, smoking weed.
• 1:13:01
  I sleep fine. I just have a little magnesium
• 1:13:03
  spray, my aloe spray that smells so good and it helps me fall
• 1:13:06
  asleep. I listen to my rain sounds to
• 1:13:08
  fall. Asleep what the are you mean
• 1:13:11
  baby? Dude I swear every night I do
• 1:13:13
  the same thing. I put on my rain sound, my house
• 1:13:16
  that has a surround sound and then I just that's the only way
• 1:13:21
  or I'll put rain in the back just like because my mind just
• 1:13:25
  or I'll start counting the drops in the rain because it just goes
• 1:13:28
  fucking crazy bro. Sometimes feel like I'm crazy.
• 1:13:31
  Oh, it feels so good. I can't sleep without it.
• 1:13:33
  And you should try the magnesium spray.
• 1:13:35
  I recently started that and I'll I'll send you some from aloe.
• 1:13:38
  It's got it's got to be from aloe.
• 1:13:40
  It smells so good and it just like puts you into a deep sleep.
• 1:13:44
  Someone recommended it to me and it's crazy it.
• 1:13:47
  Works what? How many hours of sleep do you
• 1:13:48
  go? On right now.
• 1:13:49
  Could you that you could be super predictive?
• 1:13:52
  If I could choose. Yeah, I'm going to.
• 1:13:55
  Dude, I. Would be AI would be 8 to 9.
• 1:13:58
  Lately I've been 4 to 6 and so that's why I'm a little brain
• 1:14:01
  dead and I need to hire because I don't like if you lose sleep
• 1:14:05
  you go crazy and you can't sustain.
• 1:14:07
  So I really should be getting 8 but I haven't been in a while.
• 1:14:11
  I my routine like, and this is one thing I don't want to talk
• 1:14:15
  about because a lot of people don't realize the power of a
• 1:14:18
  badass routine. It took me, man, it took me
• 1:14:23
  almost my whole life to figure out my perfect routine that,
• 1:14:26
  that not just that I enjoy, but that also impacts my business,
• 1:14:31
  my relationships with my, with my daughters and my brothers and
• 1:14:34
  my family. Like my routine.
• 1:14:37
  Like if I get out of the routine more than a couple days and I
• 1:14:39
  just started getting freaking grouchy and all that.
• 1:14:42
  If you, this is one thing I do want your listeners to, to, to
• 1:14:45
  learn is finding your routine that you feel at peace with is
• 1:14:50
  one of the most impactful things you will ever do.
• 1:14:52
  Finding that routine that, you know, I was before I was all
• 1:14:57
  over the place when I was growing home comfort and action.
• 1:15:00
  I was 6:00 AM to seven, 8:00 PM and in the office.
• 1:15:03
  And that's how I thought I was worth the, the production.
• 1:15:05
  And that's the only way to grow the business.
• 1:15:07
  And that's the only way I could do things because I needed a
• 1:15:10
  grind and I need to be in there. And then I started tweaking my
• 1:15:13
  routine. I started taking care of myself.
• 1:15:14
  So I started working now I started working on myself and
• 1:15:17
  then I found out right now, you know, it took me 6 1/2 years to
• 1:15:20
  grow an action to pass $100 million value.
• 1:15:22
  Nuva is already worth 140 a 150 million or going on two years
• 1:15:27
  already 4 hours of intentional fucking hard work dedication
• 1:15:33
  inside the operation. Now I don't go and stay inside
• 1:15:37
  there for 10/12/14 sixteen hours no more.
• 1:15:39
  Now I'm super intentional with my four hours and I'm super
• 1:15:42
  productive because I shut my phone out and I'm like OK, we've
• 1:15:45
  got to work on this. We got to, so it's, you know,
• 1:15:48
  taking my daughter's to school, going to for four hours, 2-3
• 1:15:50
  hours at the gym and then going home and resting is the, the
• 1:15:55
  most beautiful thing I've ever did for myself.
• 1:15:57
  Like just being able to be like, OK at 10:00 PM.
• 1:16:00
  Like again, This is why I don't go out.
• 1:16:02
  This is why I don't drink this. You know, you don't see me
• 1:16:05
  partying and you don't see me out doing that because I got to
• 1:16:08
  be in bed by 10 because then if I don't sleep those hours, it
• 1:16:13
  fucks up my whole routine. And then I feel more
• 1:16:15
  unproductive the next day. And if I feel unproductive, then
• 1:16:18
  it like starts eating me alive. Like I start, am I worthy or
• 1:16:22
  like, what am I doing? I should have not like I just
• 1:16:24
  start questioning my life over one routine.
• 1:16:26
  So I try to stick to my routine every single day, Bro,
• 1:16:31
  everything, especially when I travel to it messes up my it
• 1:16:34
  messes up that, but now I'm like trying to find it again.
• 1:16:37
  So there's one thing I could, you know, hopefully you guys
• 1:16:40
  learn from here is finding that routine that gives that, that
• 1:16:44
  makes you more productive #1 but also has the highest impact in
• 1:16:47
  your business and sticking to it because it's boring.
• 1:16:50
  Like nobody wants to wake up and do the same thing, same 2, three
• 1:16:53
  things over and over and over and over.
• 1:16:56
  But the longer that you keep that boring routine, the higher
• 1:16:59
  the success. Oh, it's everything.
• 1:17:01
  I called the morning integrity setup and learned that from my
• 1:17:04
  coach. I didn't know that.
• 1:17:05
  Yeah, because it goes back to peak state.
• 1:17:07
  If you get yourself in a peak state of mind, you're going to
• 1:17:09
  have peak outcomes. And if you're not in a peak
• 1:17:11
  state of mind and you're going to have poor outcomes.
• 1:17:13
  And so that routine is so important.
• 1:17:14
  That's like, right now I'm feeling myself getting into a
• 1:17:17
  not peak state and I'm like, OK, I need to hire this person so I
• 1:17:20
  can immediately take this as soon now, right?
• 1:17:23
  Because like, if I'm going to start getting bad outcomes, if I
• 1:17:26
  can't show up in my peak state and I'm not going to enjoy my
• 1:17:28
  days and I don't want that, right?
• 1:17:30
  Because I'm too tired or what not.
• 1:17:31
  So I love that. And what?
• 1:17:34
  Yeah, the the routine is so important that consistency and
• 1:17:37
  I. Love I love my routine right
• 1:17:39
  now. Figure out what gets you in the
• 1:17:40
  Green Zone. What makes you you feel good
• 1:17:42
  like? Feeling rested for sure.
• 1:17:44
  Yeah. Have your like today?
• 1:17:45
  I'm not, I'm like a little bit drowsy because I had to go from
• 1:17:48
  Vegas to here at 6:00 in the morning and you so I've been all
• 1:17:52
  over the place. But dude that like if me well
• 1:17:57
  rested my 8 hours and you know fresh out of a gym bro, I'm like
• 1:18:01
  I'm dude I could move mountains for sure.
• 1:18:04
  The gym is so important, working out, yeah.
• 1:18:06
  How many times are you doing 5? I, I exercise every day, but gym
• 1:18:12
  like weight training is usually three days a week, two to three
• 1:18:16
  days a week. And then I do Sprint intervals
• 1:18:18
  and like hit a couple days a week and then I usually do like
• 1:18:21
  a Pilates and then I walk. Our Pilates is though.
• 1:18:24
  Pilates is I I get bored. Not for guys though, right?
• 1:18:27
  Some guys do it, but it's mostly girls.
• 1:18:29
  Yeah, but some guys do it. It gets you in good shape, but.
• 1:18:32
  Yeah, I love walking too. Workout.
• 1:18:34
  Yeah, like the Sunrise Walk is my favorite.
• 1:18:36
  OK, I'll tell you one more thing about me.
• 1:18:38
  If you do this, you're going to blow my mind.
• 1:18:40
  The one thing that I'm super where I feel the most creative
• 1:18:43
  is when I'm cleaning. I don't know why I like
• 1:18:47
  everybody. Like in my office, like I always
• 1:18:50
  have a yellow rag. Like see, like if I see
• 1:18:51
  something, I just start. I don't know why and I but, but
• 1:18:54
  when I'm cleaning though, I'm like, dude, yeah, everybody
• 1:18:58
  knows that if I'm cleaning or vacuuming or.
• 1:19:00
  Yeah, no, I know what you mean because I get that sometimes if
• 1:19:03
  I'm doing. Laundry or.
• 1:19:04
  Something or yeah, walking is for.
• 1:19:06
  Me bro, if I'm walking around in the office, like my office is
• 1:19:09
  kind of like this and there's a bunch of desk in the middle and
• 1:19:12
  I'm usually on the outskirts just on my phone If I'm walking
• 1:19:15
  and I'm thinking, dude, I'm like like leave me alone.
• 1:19:18
  Like I'm like, I'm in the zone right now.
• 1:19:20
  You. Know I love it yeah, I'm not a
• 1:19:24
  cleaner. Dude, I'm a knee freak, man.
• 1:19:27
  I I think I'm not a knee freak in a sense or just like I get,
• 1:19:31
  but I'm like super organized, like all my houses, all my
• 1:19:34
  offices, all my shops, all my everything is just like, you
• 1:19:37
  know, everything looks the same. My my clothes are way like I
• 1:19:40
  don't. Know that's so nice maybe it's
• 1:19:42
  weird I feel like it's an ex it's a your external environment
• 1:19:45
  is a reflection of your internal yes right and if your external
• 1:19:49
  is chaos, your internal is probably pretty chaotic too and.
• 1:19:52
  You know what I used to Steve Jobs or I, I heard something
• 1:19:56
  about Steve Jobs that he would always wear the same shirt and I
• 1:19:59
  used to think I'm like. That's what I do.
• 1:20:01
  Way bro. People wear the same shirt over
• 1:20:03
  and over. Dude, if you go to my closet,
• 1:20:06
  there's two types of shirts. There's a Nouvet polo, and then
• 1:20:09
  there's a regular bill, you know, shirt.
• 1:20:12
  Yeah. And it's one of those two.
• 1:20:13
  If I'm working, I'm on this. If I'm not working, I'm on that.
• 1:20:16
  And that's it. And I used to think like,
• 1:20:18
  there's no way people there is. I do the same thing.
• 1:20:22
  I wear the same thing every day. It is the most peaceful thing in
• 1:20:25
  the world, just being able to grab and go.
• 1:20:27
  That's. Amazing decision fatigue.
• 1:20:29
  It's like we need to save our decisions for important things
• 1:20:32
  and trying to correlate. Titles for everything.
• 1:20:35
  That's dope. You have not title.
• 1:20:39
  You have like a label for everything.
• 1:20:40
  Yeah, that's dope. I need to learn that.
• 1:20:43
  I need to educate myself on. That yeah, I think you're, I
• 1:20:45
  think you're doing fine. OK, so we have 10 minutes left.
• 1:20:49
  So for what is Nuve, your new, your new company started, you
• 1:20:53
  started two years ago. We didn't even get to go.
• 1:20:54
  I want to go through the whole process of selling your company.
• 1:20:56
  Oh, we could do. There's we have to do more of
• 1:20:58
  these, yeah. I do that.
• 1:21:00
  I don't get AI, don't get a I don't get a chance to do
• 1:21:04
  podcasts like this where it's just life.
• 1:21:06
  Most of my podcasts or most of my content is, you know,
• 1:21:10
  operations and, and marketing and sales.
• 1:21:12
  And like I go hard on on on diligence and quality of
• 1:21:15
  earnings and selling a company. Like I could go fucking through
• 1:21:18
  a hole in there and just, you know, I could put on a clinic
• 1:21:21
  for you guys on that and, and I'll do it and we'll do it, but
• 1:21:24
  I get I don't get to enjoy like a dope ass conversation like
• 1:21:27
  this. So thank you for doing it.
• 1:21:29
  What is nuva? Nuva is a thermostat that I
• 1:21:31
  created for contractors in 2014. Google bought Nest for $3.2
• 1:21:38
  billion and Nest is just a regular thermostat.
• 1:21:41
  And to me, most people would look at them be like, well, Nest
• 1:21:44
  sold a lot of thermostats then that's not the reason why Google
• 1:21:47
  bought them. Google bought them in a
• 1:21:49
  strategic and this is how fucking this is how advanced and
• 1:21:52
  how like in mind, in mind blows me how like how they're they're
• 1:21:59
  playing chess. They're not playing checkers
• 1:22:00
  kind of thing, right? Most people would look at that
• 1:22:02
  acquisition and be like, oh, they they bought them because
• 1:22:04
  they have millions of thermostats out there.
• 1:22:06
  No, they bought them because there was going to be a plumber
• 1:22:10
  like myself. There's going to be somebody
• 1:22:12
  that was going to come into the art industry and start putting
• 1:22:16
  providers, right, service providers on the thermostat
• 1:22:19
  instead of a Nest or Echobee or Honeywell logo.
• 1:22:24
  If you, if you, if you, if, if Google, if NES had the provider
• 1:22:28
  inside the, the thermostat, meaning, you know, if something
• 1:22:32
  went wrong with your AC, they would look at it and not go on
• 1:22:34
  their phone. They would just, you get the
• 1:22:36
  information kind of like at your ADT panel.
• 1:22:38
  The only reason why you know, to call IDT is because you click
• 1:22:41
  the logo and there's a 1800 number and you call them and
• 1:22:43
  say, hey, my sensors or my cameras or something's not off,
• 1:22:46
  right? Well, Google bought NES because
• 1:22:50
  they didn't want that to happen. They bought them for $3.2
• 1:22:53
  billion because they've installed, you know, 1520
• 1:22:56
  million thermostats out there because they want you to keep
• 1:22:58
  using your phone to go on Google to look for an 8 track
• 1:23:01
  electrical, plumbing, roofing provider.
• 1:23:04
  And what our platform does is we put that we connect the, the,
• 1:23:07
  the, the thermostat back to the contractor, meaning when they
• 1:23:10
  need you, they don't have to go on Google.
• 1:23:12
  So I bypassed that from it. Now is Google going to be
• 1:23:15
  Superman? 100 fucking percent.
• 1:23:17
  We sold $14.2 million of thermostats on our first year,
• 1:23:21
  right? And, and the more thermostats I
• 1:23:24
  get out there, the less the clicks, the less the searches
• 1:23:26
  for Google. So that's the only reason why I
• 1:23:30
  saw a huge opportunity on that. That's so cool if Google could
• 1:23:33
  go in there and buy Nest for $3.2 billion with no MRR, right,
• 1:23:38
  No subscription model, which mine does.
• 1:23:40
  We just crossed $712,000 of MRR. Geez.
• 1:23:45
  Yeah, I know. What are they paying for like
• 1:23:48
  this? Subscription to monitor the
• 1:23:50
  thermostat, to host their logo, their contact information.
• 1:23:52
  To the contractors are paying at night.
• 1:23:55
  I. Was going to say, how are you
• 1:23:57
  getting homeowners? The the contractors they play,
• 1:24:00
  they pay us a flat fee and we give them all the, the features
• 1:24:03
  that to their thermostat, meaning their logo, their,
• 1:24:07
  their, their contractor information.
• 1:24:09
  They could start the units from their office.
• 1:24:11
  They can message the customer through their app or through
• 1:24:14
  the, through the logo. So like when you're using your
• 1:24:17
  thermostat, when you download it says Echo B or honey or Nest.
• 1:24:21
  We give each contractor their custom app.
• 1:24:24
  So like next Gen. was, was my old company.
• 1:24:27
  If you click on it, that's my thermostat to 1 of my houses and
• 1:24:30
  if I want to call them and then I just call them from there.
• 1:24:34
  Nice. They don't have to go on Google
• 1:24:35
  and search for them. What if they go out of business
• 1:24:38
  or something? They just end your subscription.
• 1:24:39
  Or they end the subscription and then we it gives me the right to
• 1:24:43
  give them to to sell their their their thermostat assign.
• 1:24:45
  It to someone, yeah. Because I own the digital real
• 1:24:48
  estate, the digital real estate inside.
• 1:24:50
  That, that's awesome. That's so cool.
• 1:24:53
  Dude when I looked at it when I took on the project bro, it was.
• 1:24:58
  You created the product. So so and this is like a this is
• 1:25:02
  a tech, this is a product in tech.
• 1:25:04
  So it's very. Different hardware and software.
• 1:25:06
  Yeah, the subscription is the software and the, the, the
• 1:25:09
  hardware is the thermostat. I have 60 something people
• 1:25:12
  working in Romania for the software in the Philippines.
• 1:25:15
  It's getting the thermostat's getting manufactured.
• 1:25:17
  And then I'm, I'm about to move it into the United States or
• 1:25:21
  Mexico. But yeah, sales and customer
• 1:25:23
  service here in the, in, in California, we just came up with
• 1:25:27
  our version 2. Now version 2, you're going to
• 1:25:28
  be able to speak to it. I call this Sophia because my,
• 1:25:31
  my middle child, which is my, I don't want to say this, but
• 1:25:34
  everybody has a middle child. My favorite middle child.
• 1:25:37
  My, my favorite child is Sophia. So I came up with a thermostat
• 1:25:40
  first. So now instead of saying hey,
• 1:25:41
  Google or hey, Siri or hey, Alexa, it's hey, Sophia, can you
• 1:25:45
  send me a plumber? Hey, Sophia, my garage door is
• 1:25:48
  not opening. Hey, Sophia, my roof's leaking.
• 1:25:50
  And they'll dispatch a technician to your house without
• 1:25:52
  talking to anybody. That's amazing.
• 1:25:55
  And we patented too. So I patent all my technology.
• 1:25:58
  So nobody could message, nobody could host offers, nobody could
• 1:26:01
  host contractors, nobody could. So I patent everything.
• 1:26:06
  So. So is this going to be your your
• 1:26:09
  company that you want to take I'm.
• 1:26:10
  Taking IPO. For sure.
• 1:26:11
  So I did it at 20 million already.
• 1:26:13
  Home cover was at 20 million. Next year was a little bit over
• 1:26:16
  100. And now the next stepping stone
• 1:26:18
  would be IPO for sure. So I have a goal for sure.
• 1:26:20
  I was going to give myself five years, but I'm giving myself two
• 1:26:22
  years now. How are you using AI in the
• 1:26:25
  company or? Just for the software
• 1:26:27
  development on it, we still haven't figured out a way to
• 1:26:30
  grab all the information from the actual thermostats and from
• 1:26:33
  the actual AC units that we're monitoring.
• 1:26:35
  But I'm sure there there's going to be a huge play for that.
• 1:26:38
  You know, all these manufacturers when they sell
• 1:26:41
  equipment and they install them in your home, they don't know
• 1:26:43
  what happened to it. Well, my, my technology connects
• 1:26:46
  the, the air conditioning back to the manufacturing.
• 1:26:49
  So I'm sure somebody's going to come in and be like, hey, what
• 1:26:52
  happened to all the millions of units we've installed out there?
• 1:26:54
  How long have they been running for?
• 1:26:56
  What's the cycle time? How many compressors like all
• 1:26:59
  the data that we're acquiring, somebody's going to.
• 1:27:01
  Want right? Yeah, the data is so valuable.
• 1:27:04
  Who said it? I think the ex the the the ex
• 1:27:08
  CEO from Google, Eric something said that the next billion
• 1:27:14
  dollar companies are going to be data aggregators, the ones that
• 1:27:18
  can collect massive amount of data to feed into an AI to be
• 1:27:22
  able to, you know, do whatever with it.
• 1:27:24
  Right. Yeah, that's what we're doing
• 1:27:25
  because AI can only access the data that it can get to.
• 1:27:28
  Yeah. So the data IP is is, you know
• 1:27:30
  data and IPS is so valuable. We have, you know, we're going
• 1:27:34
  to have the most data for air conditioning, electrical,
• 1:27:38
  plumbing in the world, so. That's so cool, I'm so stuck
• 1:27:43
  for. You.
• 1:27:44
  And you didn't have to stay bored next Gen. when?
• 1:27:47
  You so one year with them, but anybody that sold the company at
• 1:27:51
  that scale knows that private equity always comes in and they
• 1:27:55
  try to modify. It yeah, they put in all their
• 1:27:57
  systems in place and you didn't consider doing a roll up, you
• 1:28:00
  just wanted to exit or did you not even think about a?
• 1:28:02
  Roll up No, I I knew that Nexion was just a stepping stone to
• 1:28:06
  something else so I didn't I didn't want to be stuck in the
• 1:28:08
  contracting level. I am a contractor at heart, but
• 1:28:12
  there's always like, I've always viewed every business as a
• 1:28:15
  stepping stone to something bigger, right?
• 1:28:17
  Like I don't know what Nuva is, where Nuva is going to take me,
• 1:28:19
  but I know that whatever happens after Nuva is going to be bigger
• 1:28:22
  than what it is. And to me, the dopest part is
• 1:28:25
  that, you know, at Home Comfort, we employed a couple 100 people
• 1:28:28
  and we helped a couple 100 people.
• 1:28:30
  Next thing we, you know, employed over 600 people.
• 1:28:33
  Nuva we're going to employ, you know, hundreds of thousands of
• 1:28:35
  people and the next one will employ even more people.
• 1:28:37
  So to me, the exciting part is just we get to help that many
• 1:28:42
  fucking people. That's insane.
• 1:28:44
  It is insane to be responsible for so many.
• 1:28:47
  Yes. And lives, yes, energies.
• 1:28:50
  And yeah, it's, it's crazy. It's a big response.
• 1:28:53
  I'm excited though, honestly, I think I think we got something
• 1:28:58
  special for sure. You know, we for us to grow that
• 1:29:01
  big into in our first years. That's insane though.
• 1:29:05
  What? What do you think is the number
• 1:29:07
  one thing to attribute to that success?
• 1:29:09
  Bro we. Are the most from Tommy to you
• 1:29:13
  know all my buddies that that have built over $100 million
• 1:29:17
  companies. We are sales driven
• 1:29:19
  organizations bro. We are sales like.
• 1:29:22
  And marketing with that, right, like you're doing heavy
• 1:29:25
  marketing to get your sales? Look, the one thing that I
• 1:29:30
  always that I always remember and, and, and this is how
• 1:29:34
  important it is to a business. Obviously marketing is the first
• 1:29:37
  step to anything. But somebody said a quote on, I
• 1:29:42
  don't know where I read it, but it's an in order for, in order
• 1:29:45
  for everybody to eat, somebody's got to sell.
• 1:29:47
  And when I heard that, I'm like, dude, that is the most accurate
• 1:29:50
  thing in the world. Like if you guys are not a sales
• 1:29:54
  driven organization, you're always going to be stuck where
• 1:29:56
  you're at. You got to build a freaking
• 1:29:58
  process in order for you to scale your company.
• 1:30:00
  And the only way to scale through the sales department,
• 1:30:02
  yes, marketing is important, 100%.
• 1:30:04
  That's the first step. The the first step in, in
• 1:30:07
  operations marketing. The second step is sales.
• 1:30:09
  And then the third step is operation, right?
• 1:30:11
  So, yeah, we're just, we're just highly driven sales people.
• 1:30:16
  I love it, you know what I'm saying?
• 1:30:17
  You are too. You are too.
• 1:30:19
  All your success that you that you have is because you're a
• 1:30:21
  salesperson deep down inside of you.
• 1:30:23
  You're always selling. Yeah, I know.
• 1:30:25
  I was talking to a guy that runs like a billion dollar family
• 1:30:28
  office or something and he was like after we had the meeting,
• 1:30:32
  he's like, you're really good. He's like, you were closing the
• 1:30:34
  entire time for minute 1. And I'm like, I wasn't trying to
• 1:30:37
  sell you on anything. But it's you're so good, you're
• 1:30:40
  natural, I guess you're so good. Here we are so good.
• 1:30:44
  We're we're natural. We're most people think we're
• 1:30:46
  selling. We're just talking.
• 1:30:48
  Right we're. Just having conversations and
• 1:30:50
  trying to connect dots and that's it.
• 1:30:52
  Yeah, solve problems, understand, build trust,
• 1:30:54
  understand the person. But it's just instant.
• 1:30:56
  Like I actually just do that naturally.
• 1:30:59
  You know, I never, I never had sales training.
• 1:31:01
  Good at it though. That's why dude, I've, I've
• 1:31:03
  never had sales training, I've never been inside a home
• 1:31:06
  selling, I've never installed a fucking toilet.
• 1:31:09
  I never, you know, worked on these damn AC units.
• 1:31:11
  I dude, I, I love my people that worked at our companies and
• 1:31:15
  that's why I paid them so much because to me, a skilled labor
• 1:31:18
  bro, like is one of the dopest people to be being able to, you
• 1:31:22
  know, grab some 1000 pieces and put it together to give you cold
• 1:31:25
  air. And being able to grab, you
• 1:31:27
  know, hundreds of thousands of pipes fittings and put it out
• 1:31:31
  all together to give you, you know, pure water, drinkable
• 1:31:34
  water, or, you know, all these wires running through your house
• 1:31:37
  to be able to plug your iPhone and be able to charge it.
• 1:31:39
  Like people underestimate all the things that we had to learn
• 1:31:43
  and do. So you guys can have a, you
• 1:31:45
  know, this beautiful studio or just about a normal life.
• 1:31:48
  Yeah, it's amazing. It's fascinating.
• 1:31:51
  That's why I'm in love with the trades.
• 1:31:53
  I think my personal mission in the trades is, is, you know,
• 1:31:56
  I've and I've, and I've said this before, we are the
• 1:32:00
  unsexiest. We are the unsexiest industry in
• 1:32:03
  the world. Meaning nobody wants to be a
• 1:32:05
  plumber, nobody wants to be an electrician.
• 1:32:07
  Nobody wants to be a roofer, nobody wants to be that.
• 1:32:10
  And I think my calling is to, to, to this world is to expose
• 1:32:15
  our trades, to expose them into, you know, you know, all those
• 1:32:19
  161718 year olds that are lost in high school right now and
• 1:32:22
  they're like, what the fuck? I don't want to go to college.
• 1:32:24
  You know, that's not what I want to do.
• 1:32:27
  I'm, you know, I'm a mechanic. I love working on my car.
• 1:32:30
  I love working on my bikes. I like, like there's a, there's
• 1:32:32
  a place for you over here in the trades and there's a place for
• 1:32:35
  you where you can make so much freaking money that a, you know,
• 1:32:38
  a 5 year old Mexican kid could come into the United States and
• 1:32:41
  build, you know, three different companies.
• 1:32:43
  Exactly, so I couldn't agree more.
• 1:32:45
  That's the dopest one. It's the hardest thing for the
• 1:32:47
  robots to come after. They're not coming after us.
• 1:32:51
  You guys can't come after us. We are irreplaceable.
• 1:32:54
  Yeah, irreplaceable. Yeah.
• 1:32:56
  All right. The school.
• 1:32:57
  Hard Knocks. Rapid fire.
• 1:32:59
  How? How old were you when you became
• 1:33:01
  a millionaire? 28 Actual actual over $1,000,000
• 1:33:08
  in my bank account Yeah 20. What about?
• 1:33:11
  Yeah, but a net worth of 24/23/24 when I had an actual
• 1:33:17
  $1,000,000 when, you know, obviously we were already doing
• 1:33:20
  like 60 mil in revenue around. That's insane.
• 1:33:23
  I know. Yeah.
• 1:33:24
  Were you just reinvesting it all back into the company?
• 1:33:27
  To keep growing. All of it.
• 1:33:27
  Yeah, all of it. I was living a modest life,
• 1:33:30
  dude. I was driving a fucking Buse
• 1:33:33
  Mercedes and living. I think I was leasing a house
• 1:33:36
  though, just because all the money that was coming in put it
• 1:33:39
  back, put it back, put it back. Get more vans, get more
• 1:33:41
  marketing, get more vans, get more marketing.
• 1:33:43
  So. Yeah.
• 1:33:44
  What's the greatest advice you've ever received?
• 1:33:46
  The. Greatest advice don't don't take
• 1:33:53
  life too serious. I think most of us get stuck in
• 1:33:56
  like something happened and we just fucking dwell on it.
• 1:34:00
  Like look at all the shit that happened to me throughout my
• 1:34:03
  whole life, like from my mom, like I never got to meet my mom
• 1:34:07
  and my dad, all the like, just all the things that happened.
• 1:34:10
  And I've never ever like just crouched up and cried.
• 1:34:14
  I've, I've always just woken up and been like, look, I got to
• 1:34:18
  get things done right. So don't Whatever you're going
• 1:34:21
  through, it's going to pass. Whatever you're going through is
• 1:34:23
  going to pass. You're, you know, you're always
• 1:34:25
  going to see rainy days, you're always going to see sunshine.
• 1:34:28
  Like enjoy the moments of each one.
• 1:34:30
  Like, dude, when I was going through the roughest parts of my
• 1:34:32
  life, I still enjoyed it. Like I like I was never like
• 1:34:36
  just depressed And you know, what am I going to do?
• 1:34:38
  Like, even when I, you know, when I was drinking and the
• 1:34:41
  businesses were failing and we're not making money and we're
• 1:34:44
  trying to borrow money to pay money, It's like all the mayhem
• 1:34:46
  that's going on. Like to me, I was like, damn,
• 1:34:48
  look at all this shit that's happening to me.
• 1:34:50
  Like God must be wanting me to do something about it, right?
• 1:34:53
  Because the one thing that I learn is that when God doesn't
• 1:34:56
  fucking have anything for you, he ignores you.
• 1:34:58
  And if you're going through things, that means because he's
• 1:35:01
  paying attention to you, that means he has you in his heart.
• 1:35:03
  That means he has you in his vision, that means he's he's
• 1:35:06
  actually taking care of you. If everything's fine, you should
• 1:35:09
  be worried. Right.
• 1:35:11
  Yeah. When when things get like when
• 1:35:13
  you when everything's perfect in life, that's when I get worried.
• 1:35:16
  That's when I'm like, dude, what the do you not?
• 1:35:19
  Do you not Remember Me no more or like right so?
• 1:35:21
  We're either entering a storm in the middle of the storm or just
• 1:35:24
  got out of the storm. Yeah, exactly.
• 1:35:27
  That's the whole thing. That's the whole committed to
• 1:35:29
  the Green Zone because you're, you're always going to be
• 1:35:31
  entering a storm in a storm or getting out of storm, right?
• 1:35:34
  Like no matter what, that's life.
• 1:35:36
  That is so true. So you might as well learn how
• 1:35:38
  to freaking enjoy the storms. If you can't learn to enjoy the
• 1:35:40
  storms, you're not going to get very far.
• 1:35:42
  You're going to struggle and you're going to.
• 1:35:44
  It's going to be painful. Honestly, dude, I can't wait for
• 1:35:47
  the next storm. For me.
• 1:35:49
  I don't know what it looks like right now.
• 1:35:50
  It's, you know. Ruin.
• 1:35:52
  Right now life is good and as long as my daughters and my
• 1:35:55
  family and my and my and my close ones are good, then I
• 1:35:58
  think I could be OK. But yeah, I can't wait for the
• 1:36:01
  next storm. The next storm is going to
• 1:36:02
  definitely teach me something so I can't wait for.
• 1:36:04
  It that's how you grow, what's the number one thing you
• 1:36:08
  attribute to your success? Relentlessness.
• 1:36:11
  I am fucking relentless. I don't care, I don't care.
• 1:36:15
  I don't care what the what the objective is, what the goal is,
• 1:36:18
  what the mission is. I will die on the cross on it
• 1:36:22
  like I will wake up and do it again.
• 1:36:24
  I will wake up and I don't care if it's a bad dude.
• 1:36:26
  I don't I don't care. I don't care if I don't feel
• 1:36:28
  good. I don't care if you know, I just
• 1:36:33
  my relentlessness is insane, bro.
• 1:36:35
  Like I honestly, I honestly think I'm sick because of that.
• 1:36:40
  And you know, that's probably one of my best attributes to be
• 1:36:44
  honest with you. Like most people look at it as,
• 1:36:47
  you know, me being stubborn or whatever.
• 1:36:49
  That's probably one of my best attributes.
• 1:36:51
  Like I'm just fucking relentless, bro.
• 1:36:53
  I am. I love love love like like I
• 1:36:58
  love competing bro like I dude, I want to kick echo bees ass.
• 1:37:02
  I want to kick googles ass. I want to kick nest is that I
• 1:37:05
  want to kick all their ass just to be able to say I did it just
• 1:37:09
  because that competitive like me.
• 1:37:11
  If I'm going to compete it like in the small leagues, I get
• 1:37:13
  bored, bro. Yep.
• 1:37:15
  If I'm, I want to compete against the big fucking dogs, I
• 1:37:17
  want to go in the fucking public space and start steering shit up
• 1:37:21
  and I want to go in there and you know, hey motherfuckers,
• 1:37:24
  what's going on? Oh, I know.
• 1:37:25
  Yeah. That that's what I was going to
• 1:37:27
  tell you. That was my favorite book for
• 1:37:28
  the long time. Relentless Tim Grover.
• 1:37:29
  I never. I never.
• 1:37:30
  It's amazing he coached Kobe Bryant.
• 1:37:32
  He was his coach. Mental coach, yeah.
• 1:37:34
  Relentlessness, I think, yeah. So good.
• 1:37:37
  Did I? Yeah.
• 1:37:39
  I yeah, relentlessness for sure. You.
• 1:37:48
  I asked you. OK, So what do you want your
• 1:37:52
  four daughters to know about you that they don't know about you
• 1:37:54
  now? Dude, every time you bring up my
• 1:37:56
  daughters, I tear up. I don't know why.
• 1:38:01
  What I want them to know that everything I'm doing is for
• 1:38:05
  them. Everything that I'm doing is for
• 1:38:08
  them. The you know, growing the
• 1:38:11
  companies that being out of town, they're always being gone.
• 1:38:14
  The like, you know, they're always being on the phone.
• 1:38:17
  The, you know, the, the absence is, offers them like the me
• 1:38:22
  being so absent in their life is because that's how much I love
• 1:38:25
  them. That I no matter what I'm going
• 1:38:28
  through in life, whether I had to be sober, whether whether I,
• 1:38:31
  you know, I had a partner, you know, bad part, whatever it is
• 1:38:34
  that life throws at me, I know that what keeps me going, what
• 1:38:37
  keeps that fire in that relentlessness going is that I
• 1:38:41
  have a vision. I have a picture in my head that
• 1:38:43
  it's engraved for the rest of my life.
• 1:38:45
  And it's them smiling. Yeah.
• 1:38:48
  It's all for them. It's all for them.
• 1:38:50
  I want them to always look back. And, you know, maybe I wasn't
• 1:38:54
  the best dad, but I want them to look bad and be like, you know,
• 1:38:58
  my dad was gone, but it was worth it, you know, look at, you
• 1:39:02
  know, everybody gets to have everything they have because dad
• 1:39:04
  was always working. Yeah, for them, for sure.
• 1:39:10
  Everything's for them. If you had to leave one message
• 1:39:12
  to the younger generation, what would it be?
• 1:39:17
  Stop listening to fucking people that don't know what they're
• 1:39:19
  talking about. Stop listening to all this
• 1:39:21
  social media and all this noise and all these gurus going in
• 1:39:25
  there and telling you that for, you know, $99, they could change
• 1:39:28
  your life or sign up for my mentorship.
• 1:39:30
  And it's like in a world full of noise, like the, the, the pieces
• 1:39:36
  where the, the gold's at, you know what I'm saying?
• 1:39:39
  That's where. You know the answers.
• 1:39:41
  One that do you know what, what I, what I did learn when going
• 1:39:45
  through all my struggles in life that when nobody was there, I
• 1:39:49
  knew I was in the right place. Like when, you know, my brothers
• 1:39:53
  got mad at me or, you know, my ex got mad at me or my, you
• 1:39:58
  know, whatever friends didn't talk to me or, or I was by
• 1:40:02
  myself. I wasn't at a club, I wasn't
• 1:40:05
  drinking, I wasn't going out and I was just by myself.
• 1:40:08
  I knew I was in the right place because I could finally fucking
• 1:40:11
  hear my thoughts. I could finally give my.
• 1:40:13
  I had my direction and I had, you know.
• 1:40:19
  My purpose when I'm when when when everything's quiet so.
• 1:40:22
  And that's what the Bible says too.
• 1:40:24
  That's the only time you can hear God is when you're.
• 1:40:26
  Inside, that's when I heard him. Honestly, I think the first time
• 1:40:29
  I heard him was at my lowest point when my when my my dad
• 1:40:31
  passed away and I stopped drinking and I was just by
• 1:40:35
  myself at my house. And I'm like, dude, I think this
• 1:40:37
  was it. So if I could give them one
• 1:40:40
  piece of advice, learn who, like learn who to listen to and learn
• 1:40:44
  to not, but also be OK with people walking away from your
• 1:40:47
  life. Like not everybody's meant to go
• 1:40:50
  where you're going, right? So, you know, I'm OK with with
• 1:40:53
  being alone as long as my daughters and my family's OK.
• 1:40:57
  Well, you're amazing. This is such an amazing
• 1:40:59
  conversation. I can keep going forever, so
• 1:41:02
  we'll have to do another one, but thank you so.
• 1:41:03
  Much we'll do an operational one yeah yeah, dope pass little
• 1:41:06
  operation. I'll say that I'll I'll set up
• 1:41:08
  like the whole journey on, you know, how to structure your If
• 1:41:12
  people that want to sell their company, whether it's plumbing,
• 1:41:15
  electrical, whatever it is that they want to sell or they want
• 1:41:18
  to structure it, we'll do like a dope pass little, you know, one
• 1:41:20
  hour. Yeah, of course.
• 1:41:21
  I love it because. I I need to know this stuff?
• 1:41:25
  You know, thank you for having me, honestly.
• 1:41:26
  Thank you. How could people will find you
• 1:41:27
  on Instagram? CEO on Facebook, I have AI
• 1:41:31
  started a contractor university because there's nothing, there's
• 1:41:35
  no educational system for us contractors.
• 1:41:37
  That's why 94% of us are failing or are under a couple $1,000,000
• 1:41:41
  in revenue. So I started this free digital
• 1:41:44
  contractor university. It's called Nuba Contractor
• 1:41:46
  University or NCU on Facebook. It's a free group.
• 1:41:49
  There's 10,000 contractors in there and we're always going in
• 1:41:52
  there and I'm just doing it for free.
• 1:41:54
  I go in there and I put, you know, sometime I go in there for
• 1:41:56
  1520 minutes and I'll tell you. Teach them how to pay the
• 1:41:58
  technicians, how to pay installers, how to pay sales
• 1:42:00
  guys, how to recruit them, how to bonus managers, like how to
• 1:42:04
  set up the whole operation so they can produce profit.
• 1:42:06
  That's insane. That's so amazing.
• 1:42:08
  Yeah, Nuba Contractor University.
• 1:42:10
  Thank you. Thank you.
• 1:42:11
  Thank you. Thank you.
• 1:42:11
  All right, off to dinner. Let's go.