Latest / The SmallBizChat with Melinda Emerson / Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter

Transcript

Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter · The SmallBizChat with Melinda Emerson

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  Three, two, one, zero.
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  Ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the small biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small biz chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
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  your business forward.
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  Be sure to subscribe to the Small Bitch Chat podcast today.
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  What I wanna do now, Rich, is I wanna invite my guests back to the stage.
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  I wanna invite, Mitch Axelrod and doctor Dan Young back to the stage right now and what
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  we're going to do is a little panel that we like to call Hit It and Quit It.
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  So, here's how it works.
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  I'm going to ask each of you the same question.
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  You only get thirty seconds to answer and if someone takes your answer, you're out of luck.
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  You better come up with another answer or you could get the cowbell and I don't want to do
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  that to any of you guys.
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  So, Rich, Mitch, we're going to start with you.
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  Then, we're going to go to you, Dan, and then to you, Rich, and then we'll, I'll call out how
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  it's going to go each time.
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  So the very first question is to you Mitch.
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  What is your favorite business podcast?
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  What is your favorite business podcast?
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  Wow.
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  I think Jeffrey Hazlett, who runs the CEO Suite.
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  Yeah.
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  He's a good guy.
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  I've known him for a long time.
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  Doctor.
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  Dan, what's your favorite podcast?
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  You see, I would be completely remiss if I didn't say the journey to TEDx Wilmington which
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  is on Spotify where we where we where we basically interview those who are coming off
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  the stage, you know, tripping with sweat after after doing a a Ted a Ted X talk with us.
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  So I always love watching those because it it fires me up.
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  I love it.
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  I love it.
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  And Rich, what's your favorite podcast?
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  Chat Small Biz.
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  I appreciate that.
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  I do.
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  All right, second question.
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  What is your favorite business app?
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  Favorite business app?
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  Doctor.
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  Dan, I'm coming to you first this time, then you Rich, then you Mitch.
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  I I would have to say that that the app that really made me a huge fan of business apps was
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  Evernote.
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  Probably in any given time, I'm writing two books, putting together a whole bunch of stuff.
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  Like I use Evernote every day.
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  If you ask me what my mom's phone number is, couldn't tell you what it is because it's
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  probably sitting there on Evernote.
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  Love it.
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  Love it.
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  All right, Rich, what is your favorite business app?
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  ChatGPT four point zero.
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  I'm a fan too.
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  The paid version.
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  Yes.
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  So you can not have all your intellectual capital out here.
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  Mitch, what is your favorite business app?
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  I'm a little old school.
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  I would say my notes and my voice memos.
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  Okay.
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  Can't live without them.
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  So you just use that with your regular phone?
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  You don't have a specific app that you use?
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  Well, just my regular phone.
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  All right.
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  All right.
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  I'm here for it.
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  I agree with it.
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  Okay.
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  Now here is my third question.
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  And Rich, I'm coming to you first with this one, then you Mitch, then you Dan.
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  What is your favorite old school marketing tip?
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  That's a good one.
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  Old school marketing tip.
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  You got me.
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  Can't believe you're not all over this one.
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  I would have thought you would have been like, oh, yeah.
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  It's this.
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  Actually, I'm a sales guy.
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  I'm not a marketing guy, but I'm learning.
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  But I like to hear what the other guys have to say.
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  All right, Mitch, I'm gonna come to you.
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  What's your favorite old school marketing tip?
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  Know more about your customer than anybody else.
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  I like that.
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  I like that.
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  Doctor Dan, what is your favorite old school marketing tip?
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  Well, Melinda, we we had a question.
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  We we talked before about what my favorite business book is and it completely took you by
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  surprise.
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  So, I'll say, my favorite old school marketing tip is to go to the genesis of great marketing,
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  Doctor Seuss, Green Eggs and Ham.
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  I used to give that to all my sales people.
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  Just read that.
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  It's all about persistence.
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  It's all about reframing.
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  It's all about it's all about making sure that the customer gets what they want, especially if
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  you know what they want.
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  So, read Green Eggs and Ham.
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  Anytime that you're you're getting slow in the sales and marketing department, your spirit's
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  getting low, just read Green Exam.
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  Always makes me smile, makes me go back out there.
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  All right, Rich, you got one now?
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  Unseen, untold, unsold.
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  If you're not seeing people, you're not talking to them, you sure as heck aren't going to sell
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  That's the truth.
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  And my favorite one is actually sending people personal notes.
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  It's amazing.
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  Like we get so much email that when someone gets a personal note on printed stationery,
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  they're not tossing that, right?
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  So that is my favorite old school marketing tip.
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  All right, gentlemen, we have come to the last question.
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  Mitch, I'm gonna start with you, then I'm gonna go to you, Dan, and then you, Rich.
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  What is the best business book you have ever read?
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  Best business book.
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  I'd have to say the seven habits of highly effective people.
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  Right.
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  As I mean, the Covey books is absolutely excellent.
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  Alright, Dan, what do you got?
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  Yeah.
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  So since I already said the green eggs and ham one, we'll we'll we'll go with the E Myth.
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  I think the E Myth for me completely re completely reframed how I thought about the
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  concept of business and how it it can be just as much fun to, you know, operate five bakeries
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  and work in one as just working in the one bakery that I operate.
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  So, like the event.
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  Alright.
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  How about you Rich?
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  Woman at Manager was a classic back in the day, forty some years ago, and it's a classic today.
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  And it talks specifically about how you deal with people.
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  Yeah.
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  And my favorite business book is 10X is Easier Than 2X.
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  And that by Dan Sullivan, that is absolutely my favorite business book.
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  Well, I cannot thank the three of you enough for being my guests today on the show.
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  Thank you so much to Mitch Axelrod.
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  Thank you to Doctor.
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  Dan Young and to Rich Trotter.
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  You guys are amazing business owners and friends and I very much appreciate all the
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  beautiful pearls that you guys dropped on our audience today.
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  So thank you all so much for being here with me.
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  Thank you all for joining us for another episode of the Small Biz Chat podcast.
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  Our mission here is to end small business failure.
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  I'm Melinda Emerson, the small business lady, your host, and I will leave you with this
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  thought.
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  You never lose in business.
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  Either you win or you learn.
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  If you are a woman business owner looking for a confidential space to get support and coaching
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  and mentoring to grow your business, be sure to check out Small Biz Lady Academy.
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  Our content is there.
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  I do live coaching in this academy once a month, so I wanna make sure that you get what
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  you need to take your business to the next level.
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  Check out smallbizladyacademy.com, and join us for another episode of the Small Biz Chat
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  podcast.
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  Goodbye, everybody.
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  Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeedasyourownboss.com.
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  Thanks again for listening, and we'll see you next week.