The secrets of surviving leadership chaos with Shonagh Primrose, COO at Wylde Market
What happens when a bold COO questions how conscious consumerism really works?
In this episode, Shonagh Primrose, Chief Operating Officer at Wylde Market, rips apart the rules of growth and reveals how to build a purpose-led platform without bowing to the noisy short-term pressures of venture investors.
We get into:
🌱 Why slow commerce might be the most radical growth strategy yet
⚡ The tough trade-offs every COO faces in the fight between mission and margin
🧩 How to build brand trust in a world wired for instant gratification
💥 The surprising power of friction in a customer experience
If…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.