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What Do ChatGPT Ads Actually Change for Brands?
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ChatGPT ads are officially here, but what do they actually change?
In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction matters for brands.
In this episode, you’ll learn:
What ChatGPT ads are, and what they don’t change about how…
The skinny
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