Latest / Punk CX: Customer Experience Insights with Adrian Swinscoe
CX, loyalty and retention - Lessons from diverse industries - Interview with Andrea Prazakova of Mastercard and David Boucher of Aster DM Healthcare
Today’s interview is with Andrea Prazakova, who is Senior Vice President Customer Experience at Mastercard in the UAE and David Boucher, the Chief of Service Excellence at Aster DM Healthcare in Dubai, UAE. Andrea and David join me today as we revisit a panel discussion that we had at the CX NXT Martechvibe event in November 2021. We had a lot of fun talking about customer experience, loyalty, the connection between the two, cultural change and implications for CX leaders.
This interview follows on from my recent interview – CRM systems are not designed with users, and particularly sales…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.