476: James Worden on the making of Solectria Renewables (Part 2)

SunCast · May 26, 2022 · 1h 18m

Part 2. The Pivot! If you listened to Part 1, you’ve got a solid appreciation for James & Solectria Corp’s roots in solar car racing. In this second half of our conversation, we look at how James and his team pivoted their core business to leverage their pioneering energy conversion technology into the soon-to-be-booming solar power industry. James Worden and his wife, Anita, created a “made in America” brand that many installers in the US have relied on, including me! We talk about the quick rise of this new company, his philosophy on rapid prototyping and time to market, and ultimately how…