Grimes Brewery's Kombucha Business Taking Off Due to Alcohol-Free Movement
I drank live bacteria on a podcast and lived to tell the tale. Not only was it delicious, but Jake Troja, founder of Kismet Kombucha explains why it's actually good for me. Jokes aside, Troja's journey into Kombucha, a naturally fermented beverage, started when he and his wife were looking for healthy alternatives.
What started as a hobby turned into a business during the pandemic. Today, Kismet is in Hy-Vee, Fareway, and many other stores. Kombucha has grown in popularity, in part, due to the zero-proof movement, and Gen Z's aversion to alcohol—in fact, Kombucha is a popular ingredient in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.