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How HubSpot Used Freemium to Build a Multibillion-Dollar Brand
In this episode, Lucas and Luna explore how HubSpot leveraged a freemium model to democratize inbound marketing and grow from a startup to a public company worth over $20 billion. They break down the specific strategy behind offering free CRM, email marketing, and analytics tools to small businesses, then converting them into paying customers. Learn how HubSpot's product-led growth created a massive user base, fueled word-of-mouth marketing, and built a recognizable brand in the crowded martech space. The hosts discuss the numbers: 200,000+ customers in 120 countries, a freemium tier…
The skinny
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