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Brand Hacks That Actually Work: The Art & Science of Brand Growth with Emmanuel Probst
What makes a brand meaningful — not just visible?
In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Emmanuel Probst, Wall Street Journal bestselling author of Brand Hacks and Assemblage: The Art and Science of Brand Transformation, to break down how today’s most successful brands grow through psychology, culture, and data-driven storytelling.
As Global Lead of Brand Growth and Thought Leadership at Ipsos and an adjunct professor at UCLA, Emmanuel shares:
Why emotional meaning is the real growth engine behind strong brands
How data and creativity work together (not…
The skinny
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