Did AI Make Referrals Your Most Important Marketing Channel

Duct Tape Marketing - The Small Business Marketing Blog · Jul 29, 2026

Did AI Make Referrals Your Most Important Marketing Channel written by John Jantsch read more at Duct Tape Marketing Something odd is happening in marketing right now. Output is way up. Results are down. Business owners tell me they’re publishing more content, sending more email, and running more outreach than ever, and the phone rings less than it did 2 years ago. Here’s what I think is going on. The great flattening AI made […]