Why Ownership Beats Virality in Music Today
In this episode of Music Business, we break down how AI is reshaping the music industry, shifting the conversation from fear to ownership, licensing, and who gets paid. We explores why independent artists should focus less on going viral and more on building direct fan relationships, communities, and sustainable revenue streams. The episode highlights how super fans, live experiences, and audience ownership are becoming more valuable than streams and social metrics alone. Plus, we covers the latest music business news, including AI copyright battles, artist funding opportunities, streaming…
The skinny
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