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#208: World Cup Winners & Losers
The Short Summary: We blow the final whistle on the 2026 World Cup and hand out our unofficial awards for the biggest winners and losers in marketing, branding, advertising, and sponsorships.
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The Long-Winded Description:In this episode of Speaking Human, we blow the final whistle on the 2026 World Cup—not by debating goals, saves, or questionable officiating, but by naming some of the tournament’s biggest marketing winners and losers.
From global sponsors spending enormous sums to claim a piece of the…
The skinny
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