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Your Perfect Dashboard Isn't Driving Any Decisions · Private Equity Data Guy

• 0:00
  You
• 0:00
  end
• 0:00
  up
• 0:00
  pivoting
• 0:00
  a
• 0:01
  lot.
• 0:01
  I
• 0:02
  mean,
• 0:02
  there's
• 0:02
  a
• 0:02
  small
• 0:02
  chance
• 0:03
  you
• 0:03
  strike
• 0:03
  gold
• 0:04
  and
• 0:04
  build
• 0:04
  the
• 0:04
  perfect
• 0:05
  product
• 0:05
  for
• 0:05
  someone.
• 0:06
  It's
• 0:06
  way
• 0:06
  harder
• 0:07
  to
• 0:07
  start
• 0:07
  with
• 0:07
  the
• 0:07
  product.
• 0:08
  You
• 0:09
  just
• 0:09
  end
• 0:09
  up
• 0:09
  pivoting
• 0:10
  a
• 0:10
  lot
• 0:10
  more.
• 0:10
  I
• 0:11
  think
• 0:11
  a
• 0:11
  lot
• 0:11
  of
• 0:11
  people
• 0:12
  have
• 0:12
  a
• 0:12
  fear
• 0:12
  of
• 0:13
  failure
• 0:13
  right
• 0:14
  now
• 0:14
  if
• 0:14
  the
• 0:14
  world's
• 0:14
  their
• 0:15
  oyster.
• 0:15
  This
• 0:16
  kind
• 0:16
  of
• 0:16
  goes
• 0:16
  to
• 0:16
  the
• 0:16
  shiny
• 0:17
  object
• 0:17
  syndrome.
• 0:17
  Like,
• 0:18
  you
• 0:18
  can
• 0:18
  build
• 0:18
  anything
• 0:20
  you
• 0:20
  like,
• 0:20
  don't
• 0:20
  want
• 0:21
  to
• 0:21
  fail,
• 0:21
  so
• 0:22
  you
• 0:22
  think
• 0:22
  you're
• 0:22
  making
• 0:22
  progress
• 0:23
  on
• 0:23
  an
• 0:23
  idea.
• 0:24
  You're
• 0:24
  like,
• 0:24
  oh,
• 0:24
  I'm
• 0:24
  going
• 0:24
  to
• 0:24
  get
• 0:25
  to
• 0:25
  that
• 0:25
  idea.
• 0:25
  I'm
• 0:25
  going
• 0:25
  to
• 0:26
  get
• 0:26
  to
• 0:26
  it.
• 0:27
  That's
• 0:27
  gonna
• 0:27
  be
• 0:27
  my
• 0:27
  big
• 0:27
  winner.
• 0:28
  And
• 0:28
  then
• 0:28
  a
• 0:28
  year
• 0:29
  goes
• 0:29
  by,
• 0:29
  two
• 0:29
  years
• 0:29
  go
• 0:29
  by,
• 0:30
  and
• 0:30
  you
• 0:30
  just
• 0:30
  haven't
• 0:30
  taken
• 0:30
  any
• 0:31
  action.
• 0:31
  You
• 0:32
  finally
• 0:32
  take
• 0:32
  action
• 0:32
  and
• 0:33
  boom,
• 0:33
  you
• 0:33
  wasted
• 0:34
  two
• 0:34
  years
• 0:34
  and
• 0:34
  realized
• 0:35
  that
• 0:35
  you
• 0:35
  needed
• 0:36
  to
• 0:36
  pivot
• 0:36
  quickly.
• 0:37
  People
• 0:37
  say
• 0:37
  this
• 0:38
  about
• 0:38
  the
• 0:38
  algorithm
• 0:39
  getting
• 0:39
  better
• 0:39
  and
• 0:39
  better,
• 0:40
  but
• 0:40
  actually
• 0:40
  one
• 0:40
  of
• 0:40
  the
• 0:40
  side
• 0:40
  effects
• 0:41
  that
• 0:41
  I've
• 0:42
  had.
• 0:42
  And
• 0:42
  you
• 0:43
  spurred
• 0:43
  the
• 0:43
  thought
• 0:43
  by
• 0:44
  what
• 0:44
  you
• 0:44
  just
• 0:44
  said.
• 0:44
  There
• 0:46
  is.
• 0:46
  I
• 0:46
  don't
• 0:46
  hear
• 0:46
  people
• 0:47
  complain
• 0:47
  about
• 0:47
  getting
• 0:47
  ads
• 0:48
  on
• 0:48
  social
• 0:48
  media
• 0:49
  as
• 0:49
  much
• 0:49
  as
• 0:50
  they
• 0:50
  used
• 0:50
  to.
• 0:50
  Remember,
• 0:50
  it
• 0:51
  used
• 0:51
  to
• 0:51
  be
• 0:51
  a.
• 0:52
  You'd
• 0:52
  get
• 0:52
  overwhelmed
• 0:53
  on
• 0:53
  the
• 0:54
  Facebook
• 0:54
  feed
• 0:54
  or
• 0:54
  the
• 0:54
  Instagram
• 0:55
  feed
• 0:55
  and
• 0:55
  it
• 0:55
  would
• 0:55
  be
• 0:56
  a
• 0:56
  pain.
• 0:57
  I
• 0:57
  think
• 0:57
  maybe
• 0:57
  people
• 0:57
  are
• 0:57
  getting
• 0:58
  ads
• 0:58
  that
• 0:58
  are
• 0:58
  much
• 0:59
  more
• 0:59
  relevant
• 0:59
  to
• 0:59
  them
• 0:59
  now
• 1:00
  than
• 1:00
  they
• 1:00
  used
• 1:00
  to.
• 1:01
  Get
• 1:01
  your
• 1:01
  data.
• 1:02
  Eat
• 1:02
  your
• 1:03
  vegetables.
• 1:05
  Build
• 1:05
  a
• 1:05
  business
• 1:06
  that
• 1:07
  you're
• 1:07
  fired
• 1:07
  up
• 1:08
  to
• 1:08
  build.
• 1:08
  You're
• 1:09
  listening
• 1:09
  to
• 1:09
  the
• 1:09
  Transformed
• 1:10
  with
• 1:10
  Data
• 1:10
  podcast
• 1:11
  with
• 1:11
  Graham
• 1:11
  Crawford,
• 1:12
  CEO
• 1:13
  of
• 1:13
  Crawford
• 1:13
  McMillan.
• 1:14
  Graham
• 1:14
  is
• 1:15
  here
• 1:15
  to
• 1:15
  share
• 1:15
  something
• 1:15
  he's
• 1:16
  genuinely
• 1:16
  passionate
• 1:17
  about.
• 1:17
  He's
• 1:17
  going
• 1:17
  to
• 1:18
  show
• 1:18
  you
• 1:18
  how
• 1:18
  data
• 1:18
  can
• 1:19
  completely
• 1:19
  change
• 1:19
  the
• 1:20
  outcome
• 1:20
  for
• 1:20
  both
• 1:20
  people
• 1:21
  and
• 1:21
  businesses.
• 1:22
  In
• 1:22
  each
• 1:22
  episode,
• 1:23
  he
• 1:23
  sits
• 1:23
  down
• 1:23
  with
• 1:23
  real
• 1:24
  people
• 1:24
  who've
• 1:24
  done
• 1:24
  incredible
• 1:25
  things
• 1:25
  with
• 1:25
  data.
• 1:26
  But
• 1:26
  don't
• 1:26
  worry,
• 1:27
  these
• 1:27
  aren't
• 1:27
  your
• 1:28
  typical
• 1:28
  dry
• 1:29
  case
• 1:29
  studies.
• 1:29
  Graham
• 1:30
  and
• 1:30
  his
• 1:30
  guests
• 1:30
  bring
• 1:30
  you
• 1:31
  stories
• 1:31
  about
• 1:31
  leaders
• 1:32
  and
• 1:32
  innovators
• 1:32
  who
• 1:33
  saw
• 1:33
  something
• 1:33
  in
• 1:33
  their
• 1:33
  data
• 1:34
  that
• 1:34
  sparked
• 1:34
  a
• 1:34
  brand
• 1:35
  new
• 1:35
  reality.
• 1:36
  These
• 1:36
  are
• 1:36
  changes
• 1:37
  that
• 1:37
  tore
• 1:37
  through
• 1:37
  entire
• 1:38
  industries,
• 1:39
  upended
• 1:39
  company
• 1:40
  cultures,
• 1:40
  and
• 1:40
  sometimes
• 1:41
  even
• 1:41
  changed
• 1:42
  lives.
• 1:43
  So
• 1:43
  whether
• 1:43
  you're
• 1:43
  a
• 1:43
  data
• 1:44
  enthusiast
• 1:45
  or
• 1:45
  just
• 1:45
  curious
• 1:46
  about
• 1:46
  how
• 1:46
  to
• 1:46
  find
• 1:46
  the
• 1:47
  truth
• 1:47
  in
• 1:47
  your
• 1:47
  data,
• 1:48
  join
• 1:48
  Graham
• 1:49
  as
• 1:49
  he
• 1:49
  discovers
• 1:50
  how
• 1:50
  data
• 1:50
  becomes
• 1:51
  more
• 1:51
  than
• 1:51
  just
• 1:51
  numbers.
• 1:52
  It
• 1:53
  becomes
• 1:53
  the
• 1:53
  spark
• 1:53
  that
• 1:54
  ignites
• 1:54
  real,
• 1:55
  meaningful
• 1:55
  change.
• 1:57
  Let's
• 1:57
  get
• 1:57
  started.
• 1:57
  Thanks
• 1:58
  for
• 1:58
  listening.
• 1:58
  Most
• 1:59
  entrepreneurs
• 1:59
  think
• 2:00
  empire
• 2:00
  building
• 2:00
  is
• 2:00
  about
• 2:01
  chasing
• 2:01
  the
• 2:01
  next
• 2:01
  bed
• 2:01
  product.
• 2:02
  However,
• 2:03
  the
• 2:03
  truth
• 2:03
  is
• 2:04
  that
• 2:04
  most
• 2:04
  empires
• 2:05
  collapse
• 2:05
  because
• 2:06
  their
• 2:06
  founders
• 2:06
  never
• 2:06
  establish
• 2:07
  the
• 2:07
  systems
• 2:07
  behind
• 2:08
  the
• 2:08
  product.
• 2:08
  The
• 2:09
  data
• 2:09
  loops,
• 2:09
  the
• 2:09
  reinvestment
• 2:10
  cycles,
• 2:10
  and
• 2:11
  the
• 2:11
  community
• 2:11
  economics
• 2:12
  that
• 2:12
  actually
• 2:12
  drive
• 2:13
  the
• 2:13
  whole
• 2:13
  thing.
• 2:13
  To
• 2:14
  compound,
• 2:14
  Jordan
• 2:15
  Mix
• 2:15
  has
• 2:15
  lived
• 2:16
  inside
• 2:16
  that
• 2:16
  problem.
• 2:16
  Set
• 2:17
  as
• 2:17
  operating
• 2:17
  partner
• 2:18
  at
• 2:18
  late
• 2:18
  checkout.
• 2:19
  Along
• 2:19
  with
• 2:19
  Greg
• 2:19
  Eisenberg,
• 2:20
  he
• 2:20
  builds,
• 2:21
  acquires
• 2:21
  and
• 2:22
  scales
• 2:22
  community
• 2:22
  driven
• 2:23
  Internet
• 2:23
  businesses.
• 2:24
  He
• 2:24
  also
• 2:24
  runs
• 2:24
  Startup
• 2:25
  Empire,
• 2:25
  a
• 2:26
  community
• 2:26
  of
• 2:26
  over
• 2:26
  600
• 2:27
  builders
• 2:28
  learning
• 2:28
  how
• 2:28
  to
• 2:28
  create
• 2:29
  cash
• 2:29
  flowing
• 2:29
  Internet
• 2:30
  empires
• 2:30
  using
• 2:31
  the
• 2:31
  ACP
• 2:32
  framework,
• 2:32
  which
• 2:32
  we'll
• 2:33
  cover
• 2:33
  in
• 2:33
  some
• 2:33
  detail.
• 2:34
  With
• 2:34
  an
• 2:34
  engineering
• 2:35
  background,
• 2:35
  a
• 2:36
  real
• 2:36
  exit
• 2:36
  under
• 2:36
  his
• 2:37
  belt,
• 2:37
  and
• 2:37
  a
• 2:37
  habit
• 2:37
  of
• 2:38
  roasting
• 2:38
  business
• 2:38
  ideas
• 2:39
  in
• 2:39
  real
• 2:39
  time,
• 2:40
  Jordan
• 2:40
  doesn't
• 2:41
  just
• 2:41
  talk
• 2:41
  systems.
• 2:41
  He
• 2:42
  measures
• 2:42
  them
• 2:42
  from
• 2:42
  how
• 2:43
  fast
• 2:43
  you
• 2:43
  can
• 2:43
  diversify
• 2:44
  revenue
• 2:44
  to
• 2:44
  how
• 2:44
  you
• 2:45
  track
• 2:45
  peer
• 2:45
  to
• 2:45
  peer
• 2:45
  value
• 2:46
  inside
• 2:46
  a
• 2:46
  community.
• 2:47
  His
• 2:47
  playbook
• 2:48
  is
• 2:48
  rooted
• 2:48
  in
• 2:48
  data
• 2:49
  that
• 2:49
  separates
• 2:49
  empire
• 2:50
  builders
• 2:51
  from
• 2:51
  serial
• 2:51
  starters.
• 2:52
  And
• 2:53
  today
• 2:53
  we're
• 2:53
  going
• 2:53
  to
• 2:53
  get
• 2:53
  into
• 2:53
  some
• 2:54
  of
• 2:54
  those
• 2:54
  metrics,
• 2:54
  the
• 2:55
  hidden
• 2:55
  ones
• 2:55
  and
• 2:55
  the
• 2:56
  obvious
• 2:56
  ones
• 2:56
  that
• 2:57
  reveal
• 2:57
  whether
• 2:57
  you're
• 2:58
  building
• 2:58
  something
• 2:58
  durable
• 2:59
  or
• 2:59
  whether
• 2:59
  it's
• 2:59
  just
• 3:00
  another
• 3:00
  side
• 3:00
  hustle
• 3:00
  and
• 3:01
  a
• 3:01
  long
• 3:01
  series
• 3:01
  of
• 3:01
  side
• 3:01
  hustles.
• 3:02
  Let's
• 3:03
  dive
• 3:03
  in.
• 3:03
  Here's
• 3:04
  Jordan
• 3:04
  Mix.
• 3:04
  Welcome,
• 3:05
  Jordan.
• 3:05
  So
• 3:05
  great
• 3:05
  to
• 3:06
  have
• 3:06
  you
• 3:06
  on,
• 3:07
  my
• 3:07
  man.
• 3:08
  Thank
• 3:08
  you
• 3:08
  for
• 3:08
  having
• 3:08
  me.
• 3:09
  I'm
• 3:09
  fired
• 3:10
  up
• 3:10
  to
• 3:10
  be
• 3:10
  here.
• 3:10
  Yeah,
• 3:11
  it's
• 3:11
  great.
• 3:11
  It's
• 3:11
  great
• 3:12
  to
• 3:12
  have
• 3:12
  you.
• 3:12
  And
• 3:12
  like
• 3:12
  we've
• 3:13
  spent
• 3:13
  so
• 3:13
  much
• 3:13
  time
• 3:13
  talking
• 3:14
  and
• 3:14
  you
• 3:14
  know,
• 3:14
  I've
• 3:15
  admired
• 3:15
  you
• 3:16
  for
• 3:16
  a
• 3:16
  long
• 3:16
  time,
• 3:16
  benefited
• 3:17
  from
• 3:17
  your
• 3:17
  advice
• 3:18
  for
• 3:18
  a
• 3:18
  long
• 3:18
  time
• 3:18
  since
• 3:19
  we've
• 3:19
  been
• 3:19
  together.
• 3:19
  And
• 3:20
  I
• 3:20
  think
• 3:20
  it's
• 3:21
  with
• 3:21
  all
• 3:22
  the
• 3:22
  work
• 3:22
  that
• 3:22
  you
• 3:23
  do,
• 3:23
  it's
• 3:23
  just
• 3:24
  incredible
• 3:25
  the
• 3:25
  number
• 3:25
  of
• 3:25
  businesses
• 3:26
  that
• 3:26
  you
• 3:26
  get
• 3:26
  to
• 3:26
  see,
• 3:27
  assess
• 3:27
  and
• 3:27
  evaluate
• 3:28
  in
• 3:28
  terms
• 3:28
  of
• 3:29
  how
• 3:29
  successful
• 3:30
  they're
• 3:30
  going
• 3:30
  to
• 3:30
  be
• 3:30
  and
• 3:30
  you
• 3:30
  get
• 3:31
  to
• 3:31
  see
• 3:31
  them
• 3:31
  live
• 3:32
  through
• 3:32
  their
• 3:33
  embryonic
• 3:33
  phases
• 3:34
  and
• 3:34
  some
• 3:35
  live
• 3:35
  and
• 3:35
  thrive
• 3:36
  and
• 3:36
  many
• 3:37
  others
• 3:37
  die
• 3:38
  on
• 3:38
  the
• 3:38
  side.
• 3:38
  So
• 3:38
  excited
• 3:39
  to
• 3:39
  pick
• 3:39
  your
• 3:39
  brains
• 3:40
  about
• 3:40
  all
• 3:40
  of
• 3:40
  that
• 3:41
  experience
• 3:43
  before
• 3:43
  we
• 3:43
  start
• 3:44
  you
• 3:44
  as
• 3:44
  well.
• 3:45
  Oh,
• 3:45
  you're
• 3:46
  too
• 3:46
  kind.
• 3:47
  You're
• 3:47
  too
• 3:47
  kind
• 3:47
  or
• 3:48
  I
• 3:48
  wouldn't
• 3:48
  be
• 3:48
  here,
• 3:48
  people.
• 3:52
  He
• 3:52
  wouldn't
• 3:52
  be
• 3:52
  here.
• 3:52
  Doing
• 3:53
  podcast
• 3:53
  things
• 3:53
  with
• 3:53
  podcast
• 3:54
  people.
• 3:54
  Yes.
• 3:57
  Before
• 3:57
  we
• 3:57
  start,
• 3:57
  I
• 3:58
  mentioned
• 3:58
  in
• 3:58
  the
• 3:58
  intro
• 3:59
  the
• 4:00
  ACP
• 4:01
  framework,
• 4:02
  or
• 4:02
  ACP
• 4:02
  Funnel,
• 4:03
  as
• 4:03
  I
• 4:03
  think
• 4:03
  you
• 4:03
  call
• 4:03
  it.
• 4:03
  Can
• 4:04
  you
• 4:04
  just
• 4:04
  for
• 4:04
  the
• 4:04
  uninitiated,
• 4:05
  talk
• 4:06
  us
• 4:06
  through
• 4:06
  what
• 4:07
  that
• 4:07
  is
• 4:07
  and
• 4:07
  why
• 4:07
  you
• 4:08
  think
• 4:08
  it's
• 4:08
  so
• 4:08
  important?
• 4:08
  Yeah.
• 4:09
  Acp,
• 4:10
  we
• 4:10
  believe,
• 4:11
  is
• 4:11
  one
• 4:12
  of
• 4:12
  the
• 4:12
  best
• 4:12
  ways
• 4:13
  to
• 4:13
  start
• 4:13
  a
• 4:14
  project,
• 4:14
  a
• 4:14
  business,
• 4:15
  whatever,
• 4:15
  with
• 4:16
  the
• 4:16
  highest
• 4:16
  degree
• 4:17
  of
• 4:17
  success,
• 4:18
  highest
• 4:19
  degree
• 4:19
  of
• 4:19
  probability
• 4:20
  of
• 4:20
  success
• 4:21
  for
• 4:22
  starting
• 4:22
  and
• 4:23
  getting
• 4:23
  anything.
• 4:23
  So
• 4:24
  Greg
• 4:24
  came
• 4:24
  up
• 4:25
  with
• 4:25
  it.
• 4:25
  Greg
• 4:25
  Eisenberg
• 4:26
  came
• 4:26
  up
• 4:26
  with
• 4:27
  the
• 4:27
  ACP
• 4:27
  funnel.
• 4:28
  Once
• 4:28
  you
• 4:28
  see
• 4:28
  it,
• 4:29
  you
• 4:29
  can't
• 4:29
  unsee
• 4:29
  it.
• 4:30
  So
• 4:30
  what
• 4:30
  is
• 4:30
  the
• 4:30
  acp?
• 4:31
  It's
• 4:32
  audience
• 4:32
  community
• 4:33
  product.
• 4:34
  So
• 4:34
  find
• 4:34
  a
• 4:34
  niche,
• 4:35
  underserved
• 4:36
  audience,
• 4:37
  start
• 4:37
  creating
• 4:38
  content
• 4:38
  to
• 4:39
  magnetize
• 4:40
  them
• 4:40
  to
• 4:40
  you
• 4:41
  put
• 4:41
  them
• 4:41
  in
• 4:41
  a
• 4:41
  community.
• 4:42
  What
• 4:42
  is
• 4:43
  A
• 4:43
  community,
• 4:43
  a
• 4:43
  place
• 4:44
  where
• 4:44
  people
• 4:44
  gather,
• 4:45
  share
• 4:45
  their
• 4:45
  problems.
• 4:46
  This
• 4:46
  can
• 4:46
  be
• 4:46
  like
• 4:47
  a
• 4:47
  newsletter
• 4:48
  that
• 4:48
  would,
• 4:48
  I
• 4:48
  would
• 4:48
  say
• 4:48
  is
• 4:48
  the
• 4:49
  lightest
• 4:49
  version
• 4:49
  of
• 4:49
  community.
• 4:50
  I
• 4:50
  would
• 4:50
  argue
• 4:51
  it's
• 4:51
  not
• 4:51
  a
• 4:51
  community
• 4:51
  because
• 4:52
  you
• 4:52
  can't
• 4:52
  see
• 4:53
  people
• 4:53
  interact.
• 4:54
  A
• 4:54
  better
• 4:54
  community
• 4:55
  would
• 4:55
  be
• 4:55
  like
• 4:55
  a
• 4:55
  school
• 4:56
  group
• 4:56
  or
• 4:56
  discord,
• 4:57
  slack,
• 4:57
  et
• 4:58
  cetera,
• 4:58
  where
• 4:58
  you
• 4:58
  can
• 4:58
  see
• 4:58
  people
• 4:59
  interacting
• 5:00
  with
• 5:00
  each
• 5:00
  other.
• 5:01
  And
• 5:01
  that's
• 5:01
  basically
• 5:02
  to
• 5:02
  like
• 5:02
  learn
• 5:02
  the
• 5:03
  problems,
• 5:04
  see
• 5:04
  how
• 5:04
  people
• 5:05
  are
• 5:05
  like,
• 5:06
  what
• 5:06
  they
• 5:06
  care
• 5:06
  about,
• 5:07
  what
• 5:07
  motivates
• 5:08
  them.
• 5:08
  You
• 5:08
  know,
• 5:08
  we're
• 5:08
  all
• 5:09
  humans
• 5:09
  and
• 5:10
  if
• 5:10
  you
• 5:10
  can
• 5:10
  study
• 5:11
  how
• 5:11
  we
• 5:11
  move
• 5:12
  in
• 5:12
  the
• 5:12
  psychology,
• 5:13
  you
• 5:13
  can
• 5:13
  build
• 5:14
  better
• 5:14
  products
• 5:15
  for
• 5:15
  them.
• 5:15
  And
• 5:15
  that's
• 5:16
  P
• 5:16
  Products
• 5:17
  build
• 5:18
  products
• 5:18
  that
• 5:18
  people
• 5:18
  are
• 5:18
  begging
• 5:19
  to
• 5:19
  buy.
• 5:20
  So
• 5:20
  this
• 5:21
  framework
• 5:22
  is
• 5:23
  a
• 5:23
  funnel
• 5:23
  where
• 5:24
  you
• 5:24
  start
• 5:24
  with
• 5:24
  the
• 5:24
  top
• 5:25
  of
• 5:25
  the
• 5:25
  funnel,
• 5:25
  create
• 5:25
  content,
• 5:26
  put
• 5:26
  them
• 5:26
  in
• 5:26
  community,
• 5:27
  then
• 5:27
  build
• 5:27
  product
• 5:28
  or
• 5:28
  products.
• 5:29
  And
• 5:29
  each
• 5:30
  one
• 5:30
  of
• 5:30
  the
• 5:30
  realms
• 5:31
  of
• 5:31
  the
• 5:31
  funnel
• 5:32
  actually
• 5:32
  has
• 5:32
  many
• 5:32
  funnels
• 5:33
  in
• 5:33
  it.
• 5:33
  Everyone's
• 5:34
  like
• 5:34
  views
• 5:35
  it
• 5:35
  linearly.
• 5:37
  It's
• 5:37
  actually
• 5:38
  cyclical
• 5:39
  where
• 5:39
  there's
• 5:40
  many
• 5:40
  ACPs
• 5:40
  inside
• 5:41
  your
• 5:41
  audience.
• 5:42
  The
• 5:42
  P
• 5:42
  of
• 5:42
  an
• 5:42
  audience
• 5:43
  would
• 5:43
  be
• 5:43
  like
• 5:43
  a
• 5:43
  lead
• 5:43
  magnet
• 5:44
  to
• 5:44
  get
• 5:44
  them
• 5:44
  into
• 5:45
  the
• 5:45
  community
• 5:46
  and
• 5:46
  then
• 5:46
  there's
• 5:46
  many
• 5:47
  ACPs
• 5:47
  in
• 5:47
  the
• 5:47
  community,
• 5:48
  etc.
• 5:48
  So
• 5:49
  it's
• 5:49
  quite
• 5:50
  meta
• 5:51
  indeed.
• 5:52
  And
• 5:52
  that's
• 5:52
  what
• 5:53
  we
• 5:53
  run,
• 5:53
  our
• 5:53
  own
• 5:53
  ACP
• 5:55
  framework.
• 5:55
  So
• 5:56
  Greg's
• 5:56
  Startup
• 5:57
  Ideas
• 5:57
  podcast
• 5:58
  is
• 5:58
  ra,
• 5:59
  our
• 6:00
  C
• 6:00
  is
• 6:00
  startup
• 6:01
  empire
• 6:02
  and
• 6:02
  RP
• 6:03
  is
• 6:03
  idea
• 6:04
  browser.
• 6:04
  Yeah,
• 6:04
  and
• 6:05
  I
• 6:05
  love
• 6:05
  the
• 6:05
  way
• 6:05
  that
• 6:06
  that
• 6:06
  system
• 6:06
  all
• 6:06
  flows
• 6:07
  together.
• 6:07
  And
• 6:07
  I
• 6:08
  want
• 6:08
  to
• 6:09
  dig
• 6:09
  for
• 6:09
  a
• 6:09
  few
• 6:09
  more
• 6:09
  details
• 6:10
  again
• 6:10
  for
• 6:10
  the
• 6:11
  uninitiated
• 6:11
  on
• 6:12
  each
• 6:12
  of
• 6:12
  those
• 6:13
  three
• 6:13
  things
• 6:13
  as
• 6:13
  a
• 6:13
  good
• 6:14
  example
• 6:14
  of
• 6:14
  acp.
• 6:15
  But
• 6:16
  what,
• 6:16
  what
• 6:16
  do
• 6:16
  you
• 6:16
  see
• 6:17
  happen
• 6:17
  when
• 6:17
  people
• 6:17
  don't
• 6:18
  think
• 6:18
  about
• 6:18
  things
• 6:19
  from
• 6:19
  an
• 6:19
  ACP
• 6:19
  perspective
• 6:20
  and
• 6:21
  start
• 6:21
  straight
• 6:21
  with
• 6:22
  the
• 6:22
  product?
• 6:22
  What,
• 6:22
  what
• 6:23
  typically
• 6:23
  happens
• 6:23
  to
• 6:23
  businesses
• 6:24
  that
• 6:24
  do
• 6:24
  that?
• 6:24
  You
• 6:24
  end
• 6:25
  up
• 6:25
  pivoting
• 6:25
  a
• 6:25
  lot.
• 6:26
  I
• 6:26
  mean
• 6:26
  there's
• 6:27
  a
• 6:27
  small
• 6:27
  chance
• 6:27
  you
• 6:28
  strike
• 6:28
  gold
• 6:28
  and
• 6:28
  build
• 6:29
  the
• 6:29
  perfect
• 6:29
  product
• 6:29
  for
• 6:30
  someone.
• 6:30
  It's
• 6:31
  a
• 6:31
  way
• 6:31
  harder
• 6:31
  to
• 6:32
  start
• 6:32
  with
• 6:32
  a
• 6:32
  product.
• 6:33
  You
• 6:33
  just
• 6:33
  end
• 6:33
  up
• 6:34
  pivoting
• 6:34
  a
• 6:34
  lot
• 6:35
  more.
• 6:35
  So
• 6:35
  it's
• 6:35
  better
• 6:36
  to
• 6:36
  start
• 6:37
  with
• 6:37
  a
• 6:37
  hypothesis
• 6:38
  and
• 6:39
  in
• 6:39
  a
• 6:39
  niche
• 6:40
  audience
• 6:40
  that
• 6:41
  than
• 6:41
  it
• 6:41
  is
• 6:41
  to
• 6:41
  have
• 6:41
  a
• 6:42
  final
• 6:42
  product
• 6:42
  and
• 6:43
  then
• 6:43
  go
• 6:43
  look
• 6:43
  for
• 6:44
  customers.
• 6:45
  Because,
• 6:46
  you
• 6:46
  know,
• 6:46
  if
• 6:46
  the
• 6:47
  8020
• 6:47
  rule,
• 6:48
  the
• 6:48
  Pareto
• 6:49
  principle
• 6:49
  exists,
• 6:50
  you
• 6:50
  build
• 6:51
  a
• 6:51
  hundred
• 6:51
  percent
• 6:51
  of
• 6:51
  the
• 6:51
  product,
• 6:52
  there's
• 6:53
  a
• 6:53
  good
• 6:53
  chance
• 6:53
  that
• 6:53
  80%
• 6:54
  of
• 6:54
  the
• 6:54
  features
• 6:55
  will
• 6:55
  be
• 6:55
  fluff
• 6:55
  and
• 6:56
  20%
• 6:56
  of
• 6:56
  the
• 6:56
  features
• 6:57
  will
• 6:57
  be
• 6:57
  valuable.
• 6:58
  So
• 6:58
  why
• 6:58
  wouldn't
• 6:59
  you
• 6:59
  use
• 6:59
  a
• 6:59
  hundred
• 6:59
  percent
• 6:59
  of
• 7:00
  your
• 7:00
  time
• 7:01
  building
• 7:01
  for
• 7:01
  them
• 7:02
  when
• 7:02
  they're
• 7:03
  literally
• 7:03
  telling
• 7:03
  you
• 7:04
  what
• 7:04
  to
• 7:04
  build?
• 7:04
  And
• 7:05
  this
• 7:05
  could
• 7:05
  be
• 7:05
  a
• 7:06
  hundred
• 7:06
  person
• 7:06
  audience,
• 7:06
  a
• 7:07
  10,000
• 7:07
  person
• 7:07
  audience,
• 7:08
  a
• 7:08
  hundred
• 7:08
  Thousand
• 7:09
  person
• 7:09
  audience
• 7:10
  people
• 7:10
  get
• 7:11
  tripped
• 7:11
  up
• 7:11
  somewhere
• 7:12
  around
• 7:12
  this
• 7:12
  10,000
• 7:13
  person
• 7:14
  follower
• 7:14
  number
• 7:15
  for
• 7:15
  some
• 7:15
  reason.
• 7:16
  You
• 7:16
  can
• 7:16
  have
• 7:17
  a
• 7:17
  banging
• 7:17
  business
• 7:17
  with
• 7:18
  10
• 7:18
  customers.
• 7:19
  Oh,
• 7:19
  yeah,
• 7:20
  for
• 7:20
  sure.
• 7:20
  You
• 7:20
  know,
• 7:21
  if
• 7:21
  you
• 7:21
  have
• 7:21
  an
• 7:21
  audience
• 7:22
  of
• 7:22
  110
• 7:23
  customers,
• 7:24
  still
• 7:24
  a
• 7:24
  nice
• 7:25
  little
• 7:25
  business
• 7:25
  if
• 7:25
  you
• 7:25
  have.
• 7:26
  If
• 7:26
  you
• 7:26
  have
• 7:26
  a
• 7:26
  good
• 7:26
  ltv.
• 7:27
  So
• 7:28
  the,
• 7:29
  the
• 7:29
  framework
• 7:29
  can
• 7:29
  go
• 7:30
  up
• 7:30
  and
• 7:30
  down,
• 7:30
  but
• 7:30
  that's,
• 7:31
  that's
• 7:31
  really
• 7:31
  like,
• 7:31
  if
• 7:32
  you
• 7:32
  start
• 7:32
  with
• 7:32
  a
• 7:32
  product,
• 7:33
  you
• 7:34
  run
• 7:34
  the
• 7:34
  risk
• 7:34
  of
• 7:35
  pivoting
• 7:35
  a
• 7:35
  lot
• 7:36
  and
• 7:36
  it's
• 7:36
  just
• 7:36
  playing
• 7:36
  on
• 7:37
  hard
• 7:37
  mode.
• 7:38
  So
• 7:38
  you're
• 7:38
  like
• 7:38
  building
• 7:38
  it
• 7:39
  for
• 7:39
  them
• 7:40
  and
• 7:40
  then
• 7:40
  being
• 7:40
  the
• 7:41
  audience
• 7:41
  and
• 7:41
  the
• 7:41
  customer
• 7:42
  instead
• 7:42
  of
• 7:42
  building
• 7:42
  it
• 7:42
  with
• 7:43
  them,
• 7:43
  which
• 7:43
  would
• 7:43
  be
• 7:44
  like
• 7:44
  the
• 7:44
  acp.
• 7:45
  Yeah.
• 7:45
  And
• 7:46
  then
• 7:46
  testing
• 7:46
  it.
• 7:46
  And
• 7:46
  you
• 7:47
  know,
• 7:47
  I
• 7:47
  mentioned
• 7:47
  your
• 7:47
  background
• 7:48
  in
• 7:48
  software
• 7:48
  engineering,
• 7:48
  and
• 7:49
  I
• 7:49
  have
• 7:49
  one
• 7:49
  of
• 7:49
  those
• 7:49
  too,
• 7:50
  as
• 7:50
  much
• 7:50
  as
• 7:50
  I
• 7:50
  keep
• 7:51
  it
• 7:51
  well
• 7:51
  hidden.
• 7:52
  Mechanical.
• 7:52
  I'm
• 7:53
  actually
• 7:53
  mechanical.
• 7:53
  Use
• 7:54
  this.
• 7:54
  Mechanical.
• 7:55
  Oh,
• 7:55
  wow.
• 7:55
  I
• 7:56
  think
• 7:56
  the
• 7:56
  same.
• 7:56
  The
• 7:57
  same
• 7:57
  principle
• 7:57
  applies
• 7:58
  though,
• 7:58
  that
• 7:58
  with
• 7:59
  code
• 7:59
  or
• 8:00
  with
• 8:00
  mechanical
• 8:01
  engineering
• 8:01
  projects,
• 8:02
  the
• 8:02
  further
• 8:03
  down
• 8:03
  development
• 8:04
  you
• 8:04
  get,
• 8:04
  the
• 8:04
  more
• 8:05
  expensive
• 8:05
  it
• 8:05
  is
• 8:05
  to
• 8:05
  make
• 8:05
  those
• 8:06
  many
• 8:06
  pivots
• 8:06
  that
• 8:06
  you're
• 8:07
  talking
• 8:07
  about.
• 8:07
  So,
• 8:07
  you
• 8:08
  know,
• 8:08
  if
• 8:08
  I,
• 8:08
  rather
• 8:08
  than
• 8:08
  talking
• 8:09
  to
• 8:09
  any
• 8:09
  users
• 8:09
  of
• 8:09
  code,
• 8:10
  build
• 8:10
  a
• 8:11
  whole
• 8:11
  application
• 8:11
  and
• 8:12
  then
• 8:12
  find
• 8:12
  out
• 8:12
  they
• 8:12
  don't
• 8:12
  like
• 8:13
  it,
• 8:13
  then
• 8:13
  to
• 8:13
  unpick
• 8:14
  that
• 8:14
  and
• 8:14
  then
• 8:15
  put
• 8:15
  a
• 8:15
  different
• 8:15
  feature
• 8:15
  in
• 8:16
  is
• 8:16
  so
• 8:16
  much
• 8:17
  harder
• 8:17
  than
• 8:17
  moving
• 8:18
  a
• 8:18
  couple
• 8:18
  of
• 8:18
  sticky
• 8:19
  notes
• 8:19
  around
• 8:19
  on
• 8:19
  a
• 8:19
  board
• 8:20
  or,
• 8:20
  you
• 8:21
  know,
• 8:21
  moving
• 8:21
  a
• 8:21
  couple
• 8:21
  of
• 8:21
  things
• 8:22
  up
• 8:22
  and
• 8:22
  down
• 8:22
  on
• 8:22
  a
• 8:22
  Google
• 8:22
  Doc.
• 8:23
  Because
• 8:23
  people
• 8:23
  in
• 8:23
  my
• 8:24
  community
• 8:24
  or
• 8:24
  my
• 8:24
  audience
• 8:25
  have
• 8:25
  told
• 8:25
  me
• 8:25
  that
• 8:25
  that's
• 8:25
  what
• 8:25
  they
• 8:26
  want
• 8:26
  or
• 8:26
  that's
• 8:26
  what
• 8:26
  they
• 8:26
  don't
• 8:27
  want.
• 8:27
  Right.
• 8:27
  Dude,
• 8:28
  it's
• 8:28
  so
• 8:28
  true.
• 8:29
  I
• 8:29
  see
• 8:29
  it.
• 8:29
  We
• 8:30
  struggle
• 8:30
  with
• 8:30
  it
• 8:31
  still.
• 8:31
  You
• 8:31
  know,
• 8:31
  to
• 8:32
  this
• 8:32
  day
• 8:32
  it's
• 8:32
  like,
• 8:33
  oh,
• 8:33
  let's
• 8:33
  ship
• 8:34
  that
• 8:34
  feature
• 8:34
  this
• 8:34
  week.
• 8:35
  And
• 8:35
  we
• 8:35
  run
• 8:35
  this
• 8:35
  like,
• 8:36
  ICE
• 8:36
  framework
• 8:36
  now,
• 8:37
  which
• 8:38
  is
• 8:38
  impact
• 8:39
  and
• 8:40
  confidence
• 8:40
  that
• 8:40
  we're
• 8:41
  able
• 8:41
  to
• 8:41
  deliver
• 8:41
  it,
• 8:42
  and
• 8:42
  then
• 8:42
  the
• 8:42
  effort
• 8:43
  that
• 8:43
  it
• 8:43
  would
• 8:43
  take
• 8:43
  to
• 8:44
  actually
• 8:44
  produce
• 8:45
  it
• 8:45
  and
• 8:45
  ship
• 8:45
  it.
• 8:46
  So
• 8:46
  how
• 8:46
  confident
• 8:47
  are
• 8:47
  we
• 8:47
  gonna.
• 8:47
  Are
• 8:47
  we
• 8:48
  gonna
• 8:48
  be
• 8:48
  that
• 8:48
  someone's
• 8:48
  gonna
• 8:49
  use
• 8:49
  it?
• 8:49
  What's
• 8:50
  the
• 8:50
  level
• 8:50
  of
• 8:51
  effort
• 8:51
  that's
• 8:51
  gonna
• 8:52
  be
• 8:52
  required
• 8:52
  and
• 8:52
  what's
• 8:52
  the
• 8:53
  impact?
• 8:53
  And
• 8:53
  like,
• 8:53
  we
• 8:53
  score
• 8:54
  those
• 8:54
  things
• 8:54
  before
• 8:55
  we
• 8:55
  do
• 8:55
  anything
• 8:56
  because
• 8:56
  it's
• 8:56
  so
• 8:57
  easy
• 8:57
  when
• 8:57
  you're
• 8:58
  in
• 8:58
  your
• 8:58
  own
• 8:58
  little
• 8:58
  room
• 8:58
  with
• 8:59
  your
• 8:59
  team
• 8:59
  being
• 9:00
  like,
• 9:00
  oh,
• 9:00
  we
• 9:00
  should
• 9:00
  launch
• 9:00
  social
• 9:01
  features.
• 9:02
  Like,
• 9:02
  people
• 9:02
  will
• 9:03
  love
• 9:03
  that.
• 9:03
  The
• 9:03
  data
• 9:03
  is
• 9:04
  telling
• 9:04
  us
• 9:04
  that
• 9:05
  we
• 9:05
  should
• 9:05
  launch
• 9:06
  that.
• 9:06
  And
• 9:07
  it's.
• 9:07
  Sometimes
• 9:08
  it's
• 9:08
  easy
• 9:08
  to
• 9:08
  get
• 9:08
  in
• 9:08
  your
• 9:09
  own
• 9:09
  head.
• 9:09
  So,
• 9:09
  yeah,
• 9:09
  pivoting
• 9:10
  is
• 9:10
  huge.
• 9:10
  Yeah.
• 9:11
  And
• 9:11
  maybe
• 9:11
  the
• 9:11
  data
• 9:11
  is
• 9:12
  not
• 9:12
  telling
• 9:12
  you
• 9:12
  that.
• 9:12
  Right,
• 9:13
  Correct.
• 9:13
  There's
• 9:13
  a
• 9:14
  thing
• 9:14
  that
• 9:14
  I
• 9:14
  know
• 9:15
  we
• 9:15
  both
• 9:15
  consume
• 9:15
  Mr.
• 9:15
  Hormozy's
• 9:17
  stuff.
• 9:17
  The
• 9:17
  thing
• 9:18
  that
• 9:18
  he
• 9:18
  always
• 9:18
  mentions,
• 9:18
  I
• 9:19
  think
• 9:19
  he
• 9:19
  over
• 9:19
  exit
• 9:19
  a
• 9:20
  little
• 9:20
  in
• 9:20
  this
• 9:20
  case
• 9:20
  but
• 9:21
  he
• 9:21
  always
• 9:21
  says
• 9:21
  any
• 9:22
  change
• 9:22
  be
• 9:23
  a
• 9:23
  new
• 9:23
  feature
• 9:23
  or
• 9:24
  a
• 9:24
  chain
• 9:24
  or
• 9:24
  a
• 9:24
  new,
• 9:25
  you
• 9:25
  know,
• 9:25
  way
• 9:25
  of
• 9:25
  working
• 9:26
  in
• 9:26
  a
• 9:26
  product
• 9:26
  or
• 9:27
  a
• 9:27
  new
• 9:27
  service
• 9:27
  line
• 9:27
  or
• 9:28
  a
• 9:28
  new
• 9:28
  SKU
• 9:28
  or
• 9:28
  whatever
• 9:28
  it
• 9:29
  might
• 9:29
  be
• 9:29
  if
• 9:29
  you're
• 9:29
  in
• 9:29
  consumer
• 9:30
  package
• 9:30
  goods
• 9:31
  like
• 9:31
  does
• 9:31
  a
• 9:32
  friction
• 9:33
  of
• 9:33
  doing
• 9:33
  something
• 9:33
  new
• 9:34
  that
• 9:34
  he
• 9:34
  equates
• 9:34
  to
• 9:34
  about
• 9:35
  20%.
• 9:36
  So
• 9:36
  I
• 9:36
  think
• 9:36
  he,
• 9:37
  you
• 9:37
  know,
• 9:37
  the,
• 9:38
  the
• 9:38
  framework
• 9:38
  he
• 9:38
  applies
• 9:39
  to
• 9:39
  it
• 9:39
  is
• 9:40
  unless
• 9:40
  I'm
• 9:40
  sure
• 9:40
  this
• 9:41
  is
• 9:41
  going
• 9:41
  to
• 9:41
  increase
• 9:41
  revenue
• 9:42
  or
• 9:42
  profitability
• 9:42
  by
• 9:43
  20%
• 9:43
  then
• 9:44
  I've
• 9:45
  got
• 9:45
  a
• 9:45
  hard
• 9:45
  time
• 9:45
  making
• 9:46
  a
• 9:46
  case
• 9:46
  for
• 9:46
  doing
• 9:46
  it
• 9:47
  because
• 9:47
  the.
• 9:47
  There's
• 9:47
  going
• 9:48
  to
• 9:48
  be
• 9:48
  a
• 9:48
  friction
• 9:48
  inherent
• 9:48
  in
• 9:49
  changing
• 9:49
  this
• 9:49
  product
• 9:49
  in
• 9:49
  the
• 9:50
  first
• 9:50
  place.
• 9:50
  That's
• 9:51
  so
• 9:51
  good.
• 9:51
  What
• 9:51
  do
• 9:52
  you
• 9:52
  know
• 9:52
  what
• 9:52
  like
• 9:52
  video
• 9:52
  that's
• 9:53
  in.
• 9:53
  No,
• 9:54
  no,
• 9:54
  but
• 9:54
  I'll,
• 9:54
  I'll
• 9:55
  find
• 9:55
  it
• 9:55
  and
• 9:55
  I'll,
• 9:55
  I'll.
• 9:56
  Because
• 9:56
  I'll
• 9:57
  link
• 9:57
  it
• 9:57
  in
• 9:57
  the
• 9:57
  show.
• 9:57
  I've
• 9:58
  got
• 9:58
  some
• 9:58
  Cornerstone
• 9:59
  Hormozi
• 9:59
  videos
• 10:00
  that
• 10:00
  I
• 10:00
  keep
• 10:00
  just
• 10:00
  in
• 10:01
  a
• 10:01
  little
• 10:01
  folder
• 10:01
  that
• 10:03
  are
• 10:03
  just,
• 10:04
  just
• 10:04
  you
• 10:04
  know,
• 10:05
  you
• 10:05
  gotta
• 10:05
  rewatch
• 10:05
  them.
• 10:06
  And
• 10:06
  I
• 10:06
  feel
• 10:06
  like
• 10:06
  that,
• 10:07
  that
• 10:07
  one
• 10:07
  right
• 10:07
  there
• 10:07
  is
• 10:08
  a
• 10:08
  good,
• 10:08
  it's
• 10:08
  a
• 10:08
  good
• 10:09
  re
• 10:09
  watch
• 10:09
  for
• 10:09
  sure.
• 10:10
  The
• 10:10
  principal
• 10:10
  sound.
• 10:11
  I
• 10:11
  mean
• 10:12
  obviously
• 10:12
  the
• 10:13
  complexity
• 10:13
  of
• 10:13
  the
• 10:13
  feature,
• 10:14
  the
• 10:14
  potential
• 10:14
  value
• 10:15
  of
• 10:15
  it.
• 10:15
  There's
• 10:15
  all
• 10:15
  sort
• 10:16
  of
• 10:16
  nuanced,
• 10:17
  subjective
• 10:17
  stuff
• 10:17
  in
• 10:18
  there
• 10:18
  that
• 10:18
  comes
• 10:18
  up
• 10:18
  to
• 10:18
  the.
• 10:19
  But
• 10:19
  as
• 10:20
  always,
• 10:20
  you
• 10:20
  know,
• 10:22
  there
• 10:22
  will
• 10:22
  always
• 10:22
  be
• 10:23
  counter
• 10:23
  examples
• 10:23
  and
• 10:24
  exceptions
• 10:24
  to
• 10:24
  prove
• 10:24
  the
• 10:25
  rule
• 10:25
  etc.
• 10:25
  But
• 10:25
  I
• 10:25
  think
• 10:25
  it's
• 10:26
  a
• 10:26
  very
• 10:26
  good
• 10:26
  rule
• 10:26
  of
• 10:26
  thumb
• 10:27
  so
• 10:27
  to
• 10:27
  speak
• 10:27
  of
• 10:28
  like
• 10:28
  think
• 10:28
  very
• 10:28
  carefully
• 10:29
  before
• 10:29
  introducing
• 10:30
  a
• 10:30
  new
• 10:30
  product
• 10:31
  or
• 10:31
  feature
• 10:31
  or
• 10:32
  product
• 10:32
  line
• 10:32
  or
• 10:32
  whatever
• 10:33
  it
• 10:33
  might.
• 10:34
  You're
• 10:35
  changing
• 10:35
  the
• 10:35
  overall
• 10:36
  vibe
• 10:36
  of
• 10:36
  this
• 10:36
  thing
• 10:37
  which
• 10:37
  you've
• 10:37
  already
• 10:37
  shown
• 10:37
  that
• 10:38
  people,
• 10:38
  people
• 10:39
  would
• 10:39
  like.
• 10:40
  You
• 10:41
  know,
• 10:41
  his,
• 10:41
  one
• 10:41
  of
• 10:42
  his
• 10:42
  cornerstone
• 10:42
  lines
• 10:42
  which
• 10:43
  I'm
• 10:43
  sure
• 10:43
  you
• 10:43
  had,
• 10:43
  you,
• 10:43
  you
• 10:44
  have
• 10:44
  come
• 10:44
  across
• 10:44
  before
• 10:45
  is
• 10:45
  see
• 10:46
  that
• 10:46
  thing
• 10:46
  that
• 10:46
  you're
• 10:46
  doing
• 10:46
  that
• 10:47
  works.
• 10:47
  Do
• 10:47
  more
• 10:47
  of
• 10:48
  that.
• 10:51
  It's
• 10:51
  so
• 10:51
  easy
• 10:51
  to
• 10:52
  be
• 10:52
  like,
• 10:52
  it's
• 10:52
  working,
• 10:52
  let's
• 10:53
  change
• 10:53
  it.
• 10:54
  I
• 10:54
  almost
• 10:54
  did
• 10:54
  it
• 10:55
  last
• 10:55
  week
• 10:55
  on
• 10:56
  something
• 10:56
  and
• 10:57
  caught
• 10:57
  myself.
• 10:58
  I
• 10:58
  was
• 10:58
  like
• 10:58
  nobody
• 11:00
  me.
• 11:00
  Like
• 11:00
  nobody
• 11:01
  colon.
• 11:01
  You
• 11:01
  know,
• 11:01
  it's
• 11:02
  empty
• 11:02
  and
• 11:02
  then
• 11:02
  it's
• 11:02
  like
• 11:03
  me.
• 11:03
  It's
• 11:03
  working
• 11:04
  so
• 11:04
  well.
• 11:04
  We
• 11:04
  should
• 11:04
  change
• 11:05
  it.
• 11:08
  Oh
• 11:09
  yeah,
• 11:09
  yeah.
• 11:10
  This
• 11:10
  is,
• 11:10
  this
• 11:11
  is
• 11:11
  going
• 11:11
  so
• 11:11
  well.
• 11:12
  Let's.
• 11:12
  Let's
• 11:13
  disrupt
• 11:13
  it.
• 11:14
  Oh,
• 11:14
  that's
• 11:14
  great.
• 11:15
  So
• 11:15
  back
• 11:16
  to,
• 11:16
  back
• 11:16
  to
• 11:16
  your
• 11:16
  own
• 11:16
  ACP
• 11:17
  funnel
• 11:18
  at
• 11:18
  a
• 11:18
  high
• 11:18
  level
• 11:18
  because
• 11:19
  I
• 11:19
  think
• 11:19
  it's
• 11:19
  a
• 11:19
  really
• 11:19
  good
• 11:19
  illustration
• 11:20
  of
• 11:20
  the
• 11:20
  framework
• 11:20
  as
• 11:21
  well
• 11:21
  as
• 11:21
  of
• 11:21
  course
• 11:21
  an
• 11:21
  opportunity
• 11:22
  for
• 11:22
  you
• 11:22
  to
• 11:22
  Talk
• 11:23
  about
• 11:23
  what
• 11:23
  a
• 11:23
  fantastic
• 11:25
  set
• 11:25
  of
• 11:25
  products.
• 11:26
  You
• 11:26
  mentioned
• 11:27
  Greg's
• 11:28
  Startup
• 11:28
  Ideas
• 11:28
  podcast,
• 11:29
  which
• 11:29
  I'm
• 11:29
  a
• 11:30
  longtime
• 11:30
  listener,
• 11:31
  longtime
• 11:31
  fan
• 11:32
  of,
• 11:33
  of
• 11:33
  course
• 11:34
  myself,
• 11:34
  where
• 11:35
  he
• 11:36
  follows
• 11:37
  the
• 11:37
  principles
• 11:37
  of
• 11:37
  ACP
• 11:38
  by
• 11:38
  giving
• 11:38
  away
• 11:38
  value.
• 11:39
  Right?
• 11:39
  He
• 11:39
  shares
• 11:40
  the
• 11:40
  source
• 11:40
  and
• 11:40
  he
• 11:41
  brings
• 11:41
  people
• 11:41
  on
• 11:41
  to
• 11:41
  share
• 11:42
  the
• 11:42
  source
• 11:43
  and
• 11:43
  give
• 11:43
  away
• 11:43
  the
• 11:43
  value
• 11:43
  in
• 11:44
  a
• 11:44
  community.
• 11:44
  And
• 11:44
  that's
• 11:44
  another
• 11:44
  thing
• 11:45
  that
• 11:45
  I
• 11:45
  think
• 11:45
  by
• 11:46
  and
• 11:46
  large,
• 11:46
  outside
• 11:46
  of
• 11:47
  his
• 11:47
  corner
• 11:47
  of
• 11:47
  the
• 11:47
  Internet,
• 11:48
  people
• 11:48
  are
• 11:48
  still
• 11:48
  sleeping
• 11:48
  on.
• 11:49
  Always
• 11:49
  lead
• 11:49
  with
• 11:49
  value
• 11:49
  and
• 11:50
  that's
• 11:50
  how
• 11:50
  you
• 11:50
  pull
• 11:50
  the
• 11:50
  audience
• 11:51
  in
• 11:52
  and
• 11:52
  then
• 11:52
  the
• 11:52
  community
• 11:52
  Startup
• 11:53
  Empire,
• 11:53
  which
• 11:53
  again
• 11:54
  I've
• 11:54
  been
• 11:54
  lucky
• 11:54
  to
• 11:54
  be
• 11:54
  a
• 11:55
  member
• 11:55
  of
• 11:55
  for,
• 11:56
  for
• 11:57
  quite,
• 11:57
  quite
• 11:58
  some
• 11:58
  time
• 11:58
  now,
• 12:00
  that's
• 12:01
  the
• 12:01
  next
• 12:01
  phase,
• 12:02
  right?
• 12:02
  So
• 12:02
  people
• 12:03
  join
• 12:03
  Startup
• 12:04
  Empire.
• 12:04
  Like
• 12:04
  how
• 12:04
  would
• 12:04
  you
• 12:04
  describe
• 12:05
  the
• 12:05
  type
• 12:05
  of
• 12:05
  person
• 12:06
  that
• 12:06
  joins
• 12:06
  Startup
• 12:07
  Empire?
• 12:07
  Yeah,
• 12:08
  it's
• 12:08
  like
• 12:08
  someone
• 12:08
  who
• 12:09
  wants
• 12:09
  to
• 12:10
  be
• 12:10
  with
• 12:11
  other
• 12:11
  builders,
• 12:12
  wants
• 12:12
  to
• 12:13
  have
• 12:13
  their
• 12:13
  finger
• 12:14
  on
• 12:14
  the
• 12:14
  pulse
• 12:14
  for
• 12:15
  the
• 12:15
  latest
• 12:15
  trends,
• 12:16
  tools
• 12:16
  and
• 12:17
  tactics
• 12:18
  to
• 12:18
  build
• 12:19
  their
• 12:19
  business.
• 12:20
  We've
• 12:20
  got
• 12:20
  people
• 12:20
  growing
• 12:21
  business
• 12:21
  in
• 12:21
  there,
• 12:21
  we
• 12:21
  have
• 12:21
  people
• 12:22
  starting
• 12:22
  business
• 12:23
  in
• 12:23
  there,
• 12:23
  we
• 12:23
  have
• 12:24
  people
• 12:24
  that
• 12:24
  are
• 12:24
  doing
• 12:25
  career
• 12:25
  switches
• 12:26
  in
• 12:26
  there.
• 12:26
  But
• 12:26
  it's
• 12:27
  all
• 12:27
  around
• 12:27
  this
• 12:27
  idea
• 12:28
  of
• 12:28
  like
• 12:29
  we
• 12:29
  want
• 12:29
  to
• 12:29
  run
• 12:30
  cash
• 12:30
  flowing
• 12:31
  businesses
• 12:31
  on
• 12:31
  our
• 12:32
  own
• 12:32
  terms
• 12:33
  and
• 12:33
  pulling
• 12:34
  the
• 12:34
  levers
• 12:34
  of
• 12:34
  acp,
• 12:35
  AI
• 12:36
  tools
• 12:37
  and
• 12:38
  the
• 12:38
  latest
• 12:38
  growth
• 12:39
  principles
• 12:39
  and
• 12:40
  tactics
• 12:41
  to
• 12:41
  help
• 12:41
  each
• 12:41
  other
• 12:42
  get
• 12:42
  along
• 12:43
  the
• 12:43
  way.
• 12:43
  So
• 12:43
  like
• 12:44
  bringing
• 12:44
  in
• 12:44
  workshops,
• 12:45
  people,
• 12:46
  domain
• 12:46
  experts
• 12:47
  that
• 12:47
  can
• 12:48
  shed
• 12:48
  light
• 12:49
  on
• 12:49
  getting
• 12:49
  your
• 12:49
  business
• 12:50
  acquirable
• 12:51
  or
• 12:52
  you
• 12:52
  know,
• 12:53
  we
• 12:53
  should
• 12:53
  honestly
• 12:54
  do,
• 12:54
  we
• 12:54
  should
• 12:54
  do
• 12:54
  a
• 12:54
  data
• 12:55
  workshop.
• 12:56
  Yeah,
• 12:56
  Empire,
• 12:57
  like
• 12:57
  I
• 12:57
  don't
• 12:57
  know,
• 12:57
  we're
• 12:58
  in.
• 12:58
  Yeah,
• 12:59
  let's
• 12:59
  do
• 13:00
  it.
• 13:00
  Maybe
• 13:00
  we'll
• 13:00
  do
• 13:00
  it
• 13:01
  public
• 13:01
  for
• 13:01
  even
• 13:02
  non
• 13:02
  members.
• 13:02
  But
• 13:03
  yeah,
• 13:03
  just
• 13:03
  like
• 13:04
  what
• 13:04
  data
• 13:04
  do
• 13:04
  you
• 13:04
  need
• 13:05
  for
• 13:05
  your
• 13:05
  business?
• 13:05
  What
• 13:05
  are
• 13:06
  the
• 13:06
  strong
• 13:06
  signals
• 13:06
  to
• 13:07
  get
• 13:07
  acquirable?
• 13:08
  Because
• 13:08
  I
• 13:08
  think
• 13:08
  a
• 13:08
  lot
• 13:08
  of
• 13:08
  people
• 13:09
  want
• 13:09
  to
• 13:09
  start
• 13:09
  these
• 13:09
  cash
• 13:10
  flowing
• 13:10
  businesses
• 13:11
  and
• 13:11
  then
• 13:11
  they
• 13:11
  get
• 13:12
  them
• 13:12
  and
• 13:12
  they
• 13:12
  work
• 13:13
  on
• 13:13
  them
• 13:13
  for
• 13:13
  five
• 13:13
  years
• 13:14
  and
• 13:14
  then
• 13:15
  life
• 13:15
  changes
• 13:15
  and
• 13:16
  they
• 13:16
  want
• 13:16
  a
• 13:16
  liquidity
• 13:17
  event
• 13:17
  or
• 13:17
  they
• 13:17
  want
• 13:17
  to
• 13:17
  get
• 13:18
  off
• 13:18
  of
• 13:18
  it
• 13:18
  and
• 13:18
  then
• 13:19
  there's
• 13:19
  so
• 13:19
  much
• 13:19
  key
• 13:19
  man
• 13:20
  risk
• 13:21
  or
• 13:21
  key
• 13:21
  process
• 13:22
  risk
• 13:22
  or
• 13:23
  they
• 13:23
  can't
• 13:23
  even
• 13:24
  like
• 13:24
  if,
• 13:25
  even
• 13:25
  if
• 13:25
  they
• 13:25
  had
• 13:25
  an
• 13:25
  interested
• 13:26
  buyer,
• 13:26
  like
• 13:27
  trying
• 13:27
  to
• 13:27
  sell
• 13:27
  these
• 13:27
  things,
• 13:28
  you
• 13:28
  couldn't
• 13:29
  even
• 13:29
  sell
• 13:29
  it
• 13:29
  because
• 13:29
  you
• 13:30
  don't
• 13:30
  even
• 13:30
  know
• 13:30
  where
• 13:30
  to
• 13:30
  start.
• 13:30
  Your
• 13:31
  books
• 13:31
  aren't
• 13:31
  clean,
• 13:31
  your
• 13:31
  data,
• 13:32
  like
• 13:32
  whatever,
• 13:33
  all
• 13:33
  of
• 13:33
  that
• 13:33
  stuff
• 13:33
  that
• 13:33
  we
• 13:34
  can
• 13:34
  get
• 13:34
  into,
• 13:34
  but
• 13:34
  we
• 13:35
  just
• 13:35
  want
• 13:35
  to
• 13:35
  help
• 13:36
  members
• 13:37
  go
• 13:38
  faster.
• 13:39
  So
• 13:39
  like
• 13:39
  our
• 13:39
  acp,
• 13:40
  like
• 13:40
  we,
• 13:40
  we
• 13:41
  say
• 13:41
  now,
• 13:41
  like
• 13:41
  we're
• 13:41
  in
• 13:41
  the
• 13:42
  light
• 13:42
  bulb
• 13:42
  business.
• 13:43
  So
• 13:43
  if
• 13:43
  we
• 13:43
  can
• 13:43
  give
• 13:44
  as
• 13:44
  many
• 13:44
  light
• 13:44
  bulbs
• 13:45
  away
• 13:45
  on
• 13:45
  the
• 13:45
  Startup
• 13:46
  Ideas
• 13:46
  podcast
• 13:46
  as
• 13:47
  possible,
• 13:48
  then
• 13:48
  that's
• 13:49
  what
• 13:49
  our
• 13:49
  goal
• 13:49
  is
• 13:50
  like
• 13:50
  we
• 13:50
  don't
• 13:50
  want
• 13:50
  to
• 13:51
  gatekeep
• 13:51
  because
• 13:51
  that's
• 13:52
  truly
• 13:52
  like
• 13:52
  what
• 13:53
  our
• 13:53
  actual
• 13:53
  mission
• 13:54
  is,
• 13:54
  is
• 13:54
  to
• 13:54
  like
• 13:55
  give
• 13:55
  someone
• 13:55
  a
• 13:55
  light
• 13:56
  bulb.
• 13:56
  Whether
• 13:56
  it's
• 13:57
  to
• 13:57
  make
• 13:58
  their
• 13:58
  kid
• 13:59
  an
• 13:59
  AI
• 14:00
  bedtime
• 14:00
  story,
• 14:01
  you
• 14:01
  know,
• 14:01
  through
• 14:02
  by
• 14:02
  using
• 14:02
  VO3
• 14:03
  or
• 14:04
  if
• 14:04
  it's
• 14:04
  build
• 14:04
  a
• 14:04
  side
• 14:04
  hustle
• 14:05
  that
• 14:05
  replaces
• 14:05
  their
• 14:05
  income,
• 14:06
  that
• 14:06
  provides
• 14:07
  a
• 14:07
  life
• 14:07
  for
• 14:07
  their
• 14:07
  family
• 14:08
  that
• 14:08
  they
• 14:08
  want,
• 14:08
  like
• 14:09
  it
• 14:09
  doesn't
• 14:09
  matter.
• 14:09
  The
• 14:10
  light
• 14:10
  bulb
• 14:10
  is
• 14:10
  kind
• 14:10
  of
• 14:11
  in
• 14:11
  like
• 14:11
  the
• 14:11
  eye
• 14:11
  of
• 14:11
  the
• 14:11
  beholder.
• 14:12
  And
• 14:12
  then
• 14:13
  startup
• 14:13
  empire
• 14:14
  and
• 14:14
  idea
• 14:15
  browser
• 14:15
  are
• 14:15
  kind
• 14:16
  of
• 14:16
  like
• 14:16
  this
• 14:16
  electricity
• 14:17
  grid
• 14:18
  accelerator
• 14:19
  where
• 14:19
  you
• 14:19
  can
• 14:20
  plug
• 14:20
  those
• 14:20
  ideas
• 14:20
  into
• 14:21
  that
• 14:22
  powers
• 14:22
  your
• 14:23
  cash
• 14:23
  flowing
• 14:23
  machine.
• 14:24
  Yeah.
• 14:25
  So
• 14:25
  to
• 14:25
  illustrate
• 14:26
  your
• 14:26
  framework,
• 14:26
  you
• 14:26
  built
• 14:27
  the
• 14:27
  community
• 14:27
  of
• 14:28
  people.
• 14:28
  So
• 14:29
  the
• 14:30
  starter
• 14:30
  bodies
• 14:31
  podcast,
• 14:31
  we
• 14:32
  were
• 14:32
  helping
• 14:32
  people
• 14:32
  with
• 14:33
  the
• 14:33
  source
• 14:33
  and
• 14:33
  the
• 14:33
  knowledge
• 14:34
  and
• 14:34
  here
• 14:34
  are
• 14:35
  the
• 14:35
  latest
• 14:35
  tools
• 14:35
  and
• 14:35
  here
• 14:36
  are
• 14:36
  the
• 14:36
  techniques
• 14:36
  that
• 14:36
  people
• 14:36
  are
• 14:37
  using
• 14:37
  to
• 14:37
  build
• 14:37
  businesses.
• 14:38
  You
• 14:38
  then
• 14:38
  pull
• 14:39
  people
• 14:39
  into
• 14:39
  the
• 14:39
  community
• 14:40
  and
• 14:40
  you've
• 14:40
  got
• 14:40
  people
• 14:41
  there
• 14:41
  who
• 14:42
  you
• 14:42
  know,
• 14:42
  as
• 14:42
  you
• 14:42
  say,
• 14:43
  some
• 14:43
  growing
• 14:43
  businesses,
• 14:44
  some
• 14:45
  looking
• 14:45
  to
• 14:45
  exit
• 14:46
  businesses,
• 14:46
  but
• 14:46
  many
• 14:47
  people
• 14:47
  looking
• 14:48
  to
• 14:48
  define
• 14:49
  and
• 14:49
  then
• 14:49
  launch
• 14:49
  your
• 14:50
  business
• 14:51
  in
• 14:51
  there.
• 14:52
  And
• 14:52
  one
• 14:52
  of
• 14:52
  the
• 14:52
  things
• 14:53
  that
• 14:53
  they
• 14:53
  needed
• 14:54
  that
• 14:54
  became
• 14:54
  very
• 14:54
  obvious,
• 14:55
  I'm
• 14:55
  sure
• 14:55
  to
• 14:55
  you
• 14:56
  was
• 14:56
  ideas.
• 14:56
  Right.
• 14:58
  Fully
• 14:58
  formed
• 14:58
  ideas
• 14:59
  that
• 15:00
  you
• 15:01
  know,
• 15:01
  we
• 15:01
  talk
• 15:02
  about
• 15:02
  tools
• 15:02
  and
• 15:02
  techniques,
• 15:03
  but
• 15:03
  actually
• 15:03
  identifying
• 15:04
  a
• 15:04
  niche,
• 15:04
  coming
• 15:04
  up
• 15:04
  with
• 15:04
  a
• 15:04
  product
• 15:05
  is
• 15:05
  a
• 15:05
  different
• 15:05
  thing.
• 15:06
  An
• 15:06
  idea
• 15:06
  browser,
• 15:07
  your
• 15:07
  product,
• 15:08
  I'll
• 15:08
  do
• 15:08
  the
• 15:08
  pitch
• 15:09
  on
• 15:09
  it
• 15:09
  and
• 15:09
  then
• 15:09
  I'll
• 15:09
  let
• 15:09
  you
• 15:10
  fill
• 15:10
  in
• 15:11
  the
• 15:11
  gaps.
• 15:12
  But
• 15:12
  sends
• 15:13
  a
• 15:13
  brand
• 15:13
  new
• 15:13
  idea
• 15:14
  and
• 15:14
  then
• 15:14
  provides
• 15:14
  people
• 15:14
  with
• 15:15
  a
• 15:15
  database
• 15:15
  of
• 15:15
  ideas
• 15:17
  mainly
• 15:17
  built
• 15:18
  on
• 15:18
  very
• 15:18
  modern
• 15:18
  tool
• 15:18
  stacks
• 15:20
  with
• 15:20
  of
• 15:20
  for
• 15:21
  businesses
• 15:21
  that
• 15:21
  could
• 15:21
  be
• 15:21
  launched.
• 15:22
  And
• 15:22
  it
• 15:22
  comes
• 15:22
  not.
• 15:22
  It's
• 15:23
  not
• 15:23
  just
• 15:23
  here's
• 15:23
  the
• 15:23
  idea,
• 15:24
  but
• 15:24
  it's
• 15:24
  also
• 15:24
  this
• 15:25
  is
• 15:25
  what
• 15:25
  the
• 15:25
  first
• 15:25
  six
• 15:25
  months
• 15:26
  would
• 15:26
  be.
• 15:26
  This
• 15:26
  is
• 15:26
  the
• 15:26
  level
• 15:27
  of
• 15:27
  investment
• 15:27
  you'd
• 15:27
  likely
• 15:28
  need
• 15:28
  to
• 15:28
  start
• 15:28
  it.
• 15:29
  And
• 15:29
  then
• 15:29
  even
• 15:29
  in
• 15:30
  your
• 15:30
  advanced
• 15:30
  features,
• 15:31
  this
• 15:31
  is
• 15:31
  the
• 15:31
  type
• 15:31
  of
• 15:31
  founder
• 15:32
  that
• 15:32
  would
• 15:32
  be
• 15:32
  well
• 15:32
  suited
• 15:33
  to
• 15:33
  this
• 15:33
  idea.
• 15:34
  So
• 15:34
  you
• 15:34
  really
• 15:34
  take
• 15:34
  it
• 15:35
  down
• 15:35
  all
• 15:36
  those
• 15:36
  levels
• 15:36
  to.
• 15:37
  Because
• 15:37
  you've
• 15:37
  identified
• 15:37
  a
• 15:38
  product
• 15:38
  that
• 15:38
  the
• 15:38
  people
• 15:38
  in
• 15:38
  your
• 15:39
  community
• 15:39
  want.
• 15:39
  Right?
• 15:40
  Yeah.
• 15:41
  I
• 15:41
  mean
• 15:41
  what
• 15:41
  did
• 15:41
  I
• 15:41
  miss?
• 15:42
  I'm
• 15:42
  not
• 15:42
  Idea
• 15:42
  browser.
• 15:43
  Yeah,
• 15:43
  that's
• 15:44
  that.
• 15:44
  That's
• 15:44
  it.
• 15:44
  It's
• 15:44
  just
• 15:45
  like
• 15:45
  can
• 15:45
  we
• 15:45
  compress
• 15:45
  100
• 15:46
  tabs
• 15:47
  of
• 15:47
  research
• 15:47
  and
• 15:48
  30
• 15:49
  hours
• 15:49
  of
• 15:50
  research
• 15:50
  into
• 15:51
  a
• 15:51
  day
• 15:52
  to
• 15:52
  give
• 15:52
  you
• 15:53
  like
• 15:54
  how
• 15:54
  we
• 15:54
  evaluate
• 15:55
  businesses,
• 15:56
  the
• 15:56
  offer
• 15:56
  stack,
• 15:57
  the
• 15:57
  value
• 15:58
  equation,
• 15:59
  the
• 15:59
  go
• 16:00
  to
• 16:00
  market
• 16:00
  strategy,
• 16:01
  where
• 16:01
  we
• 16:02
  would
• 16:02
  start,
• 16:02
  how
• 16:03
  we
• 16:03
  would
• 16:03
  turn
• 16:03
  on
• 16:04
  like
• 16:04
  paid
• 16:05
  if
• 16:05
  we
• 16:05
  didn't
• 16:05
  have
• 16:05
  organic
• 16:06
  for
• 16:06
  a
• 16:07
  lead
• 16:07
  magnet
• 16:07
  that
• 16:08
  would
• 16:08
  convert,
• 16:09
  that
• 16:09
  doesn't
• 16:09
  have
• 16:09
  a
• 16:10
  call
• 16:10
  to
• 16:10
  action
• 16:10
  of
• 16:10
  like
• 16:11
  get
• 16:11
  my
• 16:11
  demo
• 16:12
  here,
• 16:12
  you
• 16:12
  know,
• 16:13
  that
• 16:13
  has
• 16:13
  an
• 16:13
  actual
• 16:14
  call
• 16:14
  to
• 16:14
  action.
• 16:15
  So
• 16:15
  it's
• 16:15
  really
• 16:15
  just
• 16:16
  like
• 16:16
  reducing
• 16:16
  that
• 16:16
  friction
• 16:17
  to
• 16:17
  get
• 16:18
  a
• 16:18
  new
• 16:18
  project
• 16:18
  off
• 16:19
  the
• 16:19
  ground
• 16:19
  and.
• 16:20
  Or
• 16:21
  kill
• 16:22
  the
• 16:22
  project
• 16:22
  before
• 16:23
  it
• 16:23
  does
• 16:23
  get
• 16:23
  off
• 16:23
  the
• 16:23
  ground.
• 16:24
  I
• 16:24
  think
• 16:24
  a
• 16:24
  lot
• 16:25
  of
• 16:25
  people
• 16:25
  have
• 16:26
  a
• 16:26
  fear
• 16:26
  of
• 16:26
  failure
• 16:27
  right
• 16:27
  now
• 16:27
  if
• 16:28
  the
• 16:28
  world's
• 16:28
  their
• 16:28
  oyster.
• 16:29
  And
• 16:29
  this
• 16:29
  kind
• 16:29
  of
• 16:30
  goes
• 16:30
  to
• 16:30
  the
• 16:30
  shiny
• 16:30
  object
• 16:31
  syndrome,
• 16:31
  but,
• 16:31
  like,
• 16:31
  you
• 16:31
  can
• 16:32
  build
• 16:32
  anything
• 16:33
  you
• 16:33
  like,
• 16:34
  don't
• 16:34
  want
• 16:34
  to
• 16:34
  fail.
• 16:35
  So
• 16:35
  you
• 16:35
  think
• 16:36
  you're
• 16:36
  making
• 16:36
  progress
• 16:37
  on
• 16:37
  an
• 16:37
  idea.
• 16:37
  You're
• 16:37
  like,
• 16:38
  oh,
• 16:38
  I'm
• 16:38
  going
• 16:38
  to
• 16:38
  get
• 16:38
  to
• 16:38
  that
• 16:38
  idea.
• 16:39
  I'm
• 16:39
  going
• 16:39
  to
• 16:39
  get
• 16:39
  to
• 16:39
  it.
• 16:40
  I'm.
• 16:40
  That's
• 16:40
  going
• 16:40
  to
• 16:41
  be
• 16:41
  my
• 16:41
  big
• 16:41
  winner.
• 16:41
  And
• 16:42
  then
• 16:42
  a
• 16:42
  year
• 16:42
  goes
• 16:42
  by,
• 16:43
  two
• 16:43
  years
• 16:43
  go
• 16:43
  by,
• 16:43
  and
• 16:43
  you
• 16:43
  just
• 16:44
  haven't
• 16:44
  taken
• 16:44
  any
• 16:44
  action.
• 16:45
  You
• 16:45
  finally
• 16:46
  take
• 16:46
  action
• 16:46
  and
• 16:46
  boom,
• 16:47
  you
• 16:47
  wasted
• 16:47
  two
• 16:47
  years
• 16:48
  and
• 16:48
  realized
• 16:48
  that
• 16:49
  you
• 16:49
  needed
• 16:49
  to
• 16:49
  pivot
• 16:50
  quickly.
• 16:51
  So
• 16:51
  we're
• 16:51
  trying
• 16:51
  to
• 16:51
  like,
• 16:52
  avoid
• 16:53
  that
• 16:53
  as
• 16:54
  much
• 16:54
  like
• 16:54
  the
• 16:54
  sunk
• 16:55
  cost
• 16:55
  fallacy
• 16:55
  as
• 16:55
  we
• 16:56
  are
• 16:56
  to
• 16:56
  the
• 16:56
  acceleration.
• 16:57
  So
• 16:57
  it
• 16:57
  kind
• 16:57
  of
• 16:57
  plays
• 16:58
  both
• 16:58
  sides
• 16:58
  of
• 16:58
  the
• 16:58
  barbell,
• 16:59
  if
• 16:59
  you
• 17:00
  will.
• 17:00
  Yeah,
• 17:01
  all
• 17:01
  the
• 17:01
  moment
• 17:01
  is
• 17:02
  gone.
• 17:02
  Right.
• 17:02
  And
• 17:02
  because
• 17:02
  you
• 17:03
  haven't
• 17:03
  had
• 17:03
  the
• 17:03
  courage
• 17:03
  to
• 17:04
  start.
• 17:04
  And
• 17:04
  that's
• 17:04
  the
• 17:04
  thing
• 17:05
  with
• 17:05
  starting
• 17:05
  a
• 17:05
  business,
• 17:05
  you
• 17:07
  very
• 17:07
  public
• 17:07
  failure.
• 17:08
  Right.
• 17:08
  Because
• 17:08
  you're
• 17:08
  starting
• 17:08
  a
• 17:09
  business,
• 17:09
  you're
• 17:09
  telling
• 17:09
  everyone
• 17:09
  about
• 17:10
  it.
• 17:10
  And
• 17:10
  if
• 17:10
  you
• 17:10
  then,
• 17:11
  if
• 17:11
  it
• 17:11
  then
• 17:11
  turns
• 17:11
  out
• 17:11
  not
• 17:12
  to
• 17:12
  be
• 17:12
  the
• 17:12
  right
• 17:12
  thing,
• 17:13
  you
• 17:13
  have
• 17:13
  to
• 17:13
  separate
• 17:14
  yourself
• 17:14
  and
• 17:14
  actually
• 17:15
  position
• 17:15
  it
• 17:15
  as
• 17:15
  this
• 17:15
  was
• 17:16
  a
• 17:16
  good
• 17:16
  business.
• 17:16
  Discontinuing
• 17:17
  this
• 17:17
  was
• 17:17
  a
• 17:18
  good
• 17:18
  business
• 17:18
  decision.
• 17:18
  And
• 17:19
  I'm
• 17:19
  proud
• 17:19
  of
• 17:19
  it
• 17:20
  because
• 17:20
  I
• 17:21
  unearthed
• 17:21
  the
• 17:21
  correct
• 17:22
  data
• 17:22
  to
• 17:22
  extrapolate
• 17:23
  forward
• 17:23
  and
• 17:23
  see
• 17:24
  that
• 17:24
  if
• 17:24
  I
• 17:24
  did
• 17:24
  this
• 17:24
  for
• 17:24
  three
• 17:25
  more
• 17:25
  years,
• 17:25
  I'd
• 17:25
  be
• 17:25
  wasting
• 17:25
  my
• 17:26
  time
• 17:26
  and
• 17:26
  my
• 17:26
  money.
• 17:26
  I
• 17:27
  had
• 17:27
  a
• 17:27
  sales.
• 17:27
  A
• 17:28
  great
• 17:28
  sales
• 17:28
  coach
• 17:28
  on
• 17:29
  the
• 17:29
  podcast
• 17:30
  a
• 17:30
  few
• 17:30
  weeks
• 17:30
  ago,
• 17:31
  and
• 17:31
  he
• 17:31
  was
• 17:31
  talking
• 17:32
  about
• 17:32
  measuring
• 17:33
  the
• 17:33
  right
• 17:33
  and
• 17:33
  wrong
• 17:33
  metrics
• 17:34
  with
• 17:34
  sales
• 17:34
  teams.
• 17:35
  And
• 17:35
  his,
• 17:35
  his
• 17:36
  metric
• 17:36
  for
• 17:37
  leads
• 17:38
  that
• 17:38
  don't
• 17:38
  go
• 17:38
  anywhere
• 17:39
  is
• 17:39
  how
• 17:40
  quickly
• 17:40
  can
• 17:40
  I
• 17:40
  disqualify
• 17:42
  my
• 17:43
  leads
• 17:44
  that
• 17:45
  are
• 17:45
  going
• 17:45
  to
• 17:45
  end
• 17:45
  up
• 17:45
  disqualified?
• 17:46
  Because
• 17:46
  most
• 17:47
  the
• 17:47
  typical
• 17:48
  metrics
• 17:48
  folks
• 17:48
  use
• 17:49
  in
• 17:49
  sales
• 17:49
  are
• 17:50
  how
• 17:50
  many
• 17:51
  clients
• 17:51
  have
• 17:52
  you
• 17:52
  got
• 17:52
  active
• 17:52
  in
• 17:53
  various
• 17:53
  stage.
• 17:53
  Various
• 17:54
  deal
• 17:54
  stages.
• 17:54
  And
• 17:55
  actually
• 17:55
  by
• 17:55
  measuring
• 17:56
  that,
• 17:56
  you
• 17:56
  incentivize
• 17:56
  salespeople
• 17:57
  to
• 17:58
  eke
• 17:59
  out
• 17:59
  deals
• 17:59
  that
• 17:59
  are
• 18:00
  never
• 18:00
  going
• 18:00
  to
• 18:00
  get
• 18:00
  signed.
• 18:01
  Rather
• 18:01
  than
• 18:02
  disqualify,
• 18:02
  let
• 18:03
  me
• 18:03
  go
• 18:03
  and
• 18:03
  generate
• 18:03
  more
• 18:03
  leads
• 18:04
  and
• 18:04
  actually
• 18:04
  talk
• 18:04
  to
• 18:04
  somebody
• 18:05
  who
• 18:05
  might
• 18:05
  buy
• 18:05
  at
• 18:06
  some
• 18:06
  point.
• 18:07
  So
• 18:07
  it's,
• 18:07
  it's.
• 18:08
  That's
• 18:08
  an
• 18:08
  interesting
• 18:09
  thing
• 18:09
  with
• 18:09
  businesses
• 18:10
  when
• 18:10
  you're
• 18:11
  putting
• 18:11
  these
• 18:11
  ideas
• 18:11
  together
• 18:12
  for
• 18:12
  idea
• 18:12
  browser
• 18:13
  and
• 18:13
  you
• 18:14
  know,
• 18:14
  you
• 18:14
  must
• 18:14
  have
• 18:14
  a
• 18:15
  database
• 18:15
  of
• 18:15
  many,
• 18:16
  many,
• 18:16
  many
• 18:16
  ideas,
• 18:17
  but
• 18:17
  by
• 18:17
  this
• 18:17
  point,
• 18:17
  because
• 18:18
  you're
• 18:18
  putting
• 18:18
  out
• 18:18
  one
• 18:18
  a
• 18:19
  day
• 18:19
  on
• 18:19
  email,
• 18:20
  like,
• 18:20
  how
• 18:20
  do
• 18:21
  you
• 18:21
  go
• 18:21
  about
• 18:22
  Collecting
• 18:22
  the,
• 18:22
  the
• 18:23
  data
• 18:23
  and
• 18:23
  assessing
• 18:24
  what
• 18:24
  might
• 18:25
  be
• 18:25
  a
• 18:25
  viable
• 18:25
  business
• 18:26
  idea
• 18:26
  versus
• 18:27
  what
• 18:27
  might
• 18:27
  be.
• 18:27
  I'm
• 18:27
  sure
• 18:27
  you
• 18:28
  have
• 18:28
  many
• 18:28
  potential
• 18:29
  ideas
• 18:29
  that
• 18:29
  you've
• 18:29
  not
• 18:30
  put
• 18:30
  on
• 18:30
  there
• 18:30
  that,
• 18:31
  that
• 18:31
  you
• 18:31
  don't
• 18:31
  think
• 18:31
  will
• 18:31
  work.
• 18:32
  So
• 18:32
  that's
• 18:33
  like
• 18:33
  the
• 18:33
  real
• 18:34
  secret
• 18:34
  sauce
• 18:34
  behind
• 18:35
  Idea
• 18:35
  Browser
• 18:36
  is
• 18:36
  like
• 18:36
  we've
• 18:36
  built
• 18:37
  these
• 18:37
  agents
• 18:38
  and
• 18:38
  a
• 18:38
  series
• 18:38
  of
• 18:39
  scrapers
• 18:39
  and
• 18:40
  APIs
• 18:40
  and
• 18:41
  tools
• 18:41
  that
• 18:41
  go
• 18:41
  out
• 18:42
  and
• 18:42
  get
• 18:43
  all
• 18:43
  of
• 18:43
  the
• 18:43
  data
• 18:44
  From
• 18:44
  Reddit
• 18:45
  to
• 18:45
  YouTube
• 18:46
  comments,
• 18:47
  to
• 18:47
  Facebook
• 18:48
  communities,
• 18:49
  Facebook
• 18:49
  groups,
• 18:50
  Reddit
• 18:50
  comments
• 18:51
  to
• 18:52
  really
• 18:52
  like
• 18:52
  assess
• 18:53
  the
• 18:53
  pain
• 18:53
  point.
• 18:54
  And
• 18:54
  then
• 18:54
  we
• 18:54
  run
• 18:55
  those
• 18:55
  through
• 18:55
  like
• 18:55
  a
• 18:56
  series
• 18:56
  of,
• 18:56
  of
• 18:57
  prompts
• 18:57
  and
• 18:57
  agents
• 18:58
  that
• 18:58
  we
• 18:58
  created
• 18:59
  to
• 18:59
  evaluate
• 19:00
  these
• 19:00
  things
• 19:01
  on
• 19:01
  customer
• 19:02
  cent,
• 19:02
  intimate
• 19:03
  willingness
• 19:03
  to
• 19:04
  pay,
• 19:05
  technical
• 19:06
  complexity.
• 19:07
  And
• 19:07
  you
• 19:07
  know,
• 19:07
  like,
• 19:08
  AI
• 19:09
  has
• 19:09
  really
• 19:10
  like
• 19:10
  enabled
• 19:11
  Idea
• 19:11
  Browser
• 19:12
  to
• 19:12
  even
• 19:12
  be
• 19:12
  a
• 19:12
  product.
• 19:13
  But
• 19:13
  it's
• 19:14
  not
• 19:14
  all
• 19:15
  AI.
• 19:15
  Like,
• 19:15
  we
• 19:15
  are
• 19:16
  evaluating
• 19:17
  every
• 19:17
  single
• 19:17
  idea.
• 19:19
  Yeah,
• 19:20
  we,
• 19:20
  it's,
• 19:21
  everyone's
• 19:21
  like,
• 19:21
  cool.
• 19:21
  This
• 19:22
  is
• 19:22
  like
• 19:22
  the,
• 19:22
  the
• 19:22
  naysayers
• 19:23
  are
• 19:23
  like,
• 19:23
  this
• 19:23
  is
• 19:23
  AI
• 19:24
  sloth.
• 19:24
  This
• 19:24
  is
• 19:24
  another
• 19:25
  database
• 19:25
  of
• 19:25
  just
• 19:25
  AI
• 19:26
  generated
• 19:26
  ideas.
• 19:27
  And
• 19:27
  it's
• 19:28
  like,
• 19:28
  you
• 19:28
  didn't,
• 19:28
  you
• 19:28
  didn't
• 19:29
  look
• 19:29
  and
• 19:29
  read
• 19:30
  if
• 19:30
  you
• 19:30
  think
• 19:30
  that
• 19:31
  it
• 19:31
  would
• 19:31
  be
• 19:32
  impossible
• 19:32
  without
• 19:32
  AI
• 19:33
  or
• 19:33
  you'd
• 19:33
  have
• 19:33
  to
• 19:33
  have
• 19:33
  a
• 19:34
  massive
• 19:34
  monster
• 19:35
  team
• 19:35
  to
• 19:36
  do
• 19:36
  this,
• 19:37
  which
• 19:37
  is
• 19:37
  like,
• 19:37
  that's
• 19:38
  cool,
• 19:38
  you
• 19:39
  know,
• 19:39
  but
• 19:39
  we're
• 19:40
  still
• 19:40
  like
• 19:40
  a
• 19:40
  human
• 19:41
  curating
• 19:41
  and
• 19:42
  selecting
• 19:42
  all
• 19:42
  the
• 19:43
  ideas
• 19:44
  and
• 19:45
  retweaking
• 19:46
  the
• 19:46
  like,
• 19:46
  go
• 19:46
  to
• 19:47
  market
• 19:47
  strategies
• 19:47
  and
• 19:48
  that
• 19:48
  kind
• 19:48
  of
• 19:48
  thing
• 19:49
  based
• 19:49
  on
• 19:50
  our
• 19:50
  framework.
• 19:50
  So
• 19:52
  yeah,
• 19:52
  that's,
• 19:53
  that's
• 19:53
  how
• 19:53
  we
• 19:53
  evaluate
• 19:53
  it.
• 19:54
  And
• 19:54
  then
• 19:54
  we
• 19:54
  just
• 19:54
  like
• 19:54
  basically
• 19:55
  select
• 19:55
  the
• 19:56
  ideas
• 19:56
  of
• 19:56
  the
• 19:56
  week
• 19:57
  that
• 19:57
  we
• 19:57
  go,
• 19:58
  we
• 19:58
  go
• 19:58
  get
• 19:58
  ideas
• 19:59
  from
• 19:59
  the
• 20:00
  Internet,
• 20:00
  from
• 20:01
  the
• 20:01
  podcast,
• 20:01
  but
• 20:01
  we
• 20:01
  also
• 20:02
  have
• 20:03
  a
• 20:03
  weekly
• 20:04
  brainstorm
• 20:05
  where
• 20:05
  we're
• 20:05
  literally
• 20:06
  just
• 20:06
  dumping
• 20:06
  ideas
• 20:07
  through
• 20:07
  our
• 20:07
  idea
• 20:08
  agent
• 20:09
  and
• 20:09
  it's
• 20:09
  going
• 20:09
  out
• 20:10
  and
• 20:10
  doing
• 20:10
  the
• 20:10
  initial
• 20:10
  brief.
• 20:11
  Then
• 20:11
  we
• 20:12
  review
• 20:12
  the
• 20:12
  briefs
• 20:13
  and
• 20:13
  say,
• 20:13
  hey,
• 20:13
  this
• 20:13
  made
• 20:14
  this,
• 20:14
  this
• 20:15
  is,
• 20:15
  this
• 20:15
  is
• 20:15
  interesting,
• 20:16
  you
• 20:17
  know,
• 20:17
  and
• 20:17
  we
• 20:17
  just
• 20:17
  get
• 20:18
  ideas
• 20:18
  from
• 20:18
  everywhere.
• 20:18
  Like,
• 20:19
  my
• 20:19
  mom
• 20:20
  gave
• 20:21
  me
• 20:21
  a
• 20:21
  mint
• 20:21
  plant
• 20:23
  and
• 20:23
  she,
• 20:23
  oh,
• 20:24
  mint.
• 20:24
  Oh,
• 20:24
  you
• 20:25
  want
• 20:25
  to
• 20:25
  be
• 20:25
  careful
• 20:25
  with
• 20:25
  that.
• 20:25
  Don't
• 20:26
  put
• 20:26
  it
• 20:26
  in
• 20:26
  your
• 20:26
  garden.
• 20:27
  Yeah,
• 20:27
  exactly.
• 20:28
  No,
• 20:28
  it
• 20:29
  was,
• 20:29
  it
• 20:29
  was
• 20:29
  a,
• 20:30
  an
• 20:30
  herb
• 20:30
  garden.
• 20:31
  So
• 20:32
  it
• 20:32
  was
• 20:32
  a
• 20:32
  dedicated
• 20:33
  pot
• 20:34
  for
• 20:34
  mint.
• 20:35
  But
• 20:36
  yeah,
• 20:36
  I
• 20:36
  love
• 20:36
  mint.
• 20:37
  So
• 20:37
  I'm
• 20:37
  like,
• 20:37
  she
• 20:37
  gave
• 20:38
  me
• 20:38
  a
• 20:38
  mint
• 20:38
  plant
• 20:39
  and
• 20:39
  I'm
• 20:40
  notorious
• 20:40
  for
• 20:40
  killing
• 20:41
  plants.
• 20:42
  And
• 20:43
  she
• 20:43
  texted
• 20:44
  me
• 20:44
  like
• 20:44
  a
• 20:44
  week
• 20:44
  after
• 20:45
  she
• 20:45
  gave
• 20:45
  it
• 20:45
  to
• 20:45
  me
• 20:46
  and
• 20:46
  she
• 20:46
  said,
• 20:47
  hi,
• 20:47
  it's
• 20:48
  your
• 20:48
  mint.
• 20:48
  I'm
• 20:49
  thirsty.
• 20:52
  And
• 20:52
  I
• 20:52
  was
• 20:52
  like,
• 20:52
  that's
• 20:53
  a
• 20:53
  great
• 20:53
  idea.
• 20:54
  I
• 20:55
  would
• 20:55
  get
• 20:55
  a
• 20:55
  text
• 20:56
  from
• 20:56
  my
• 20:56
  plant
• 20:57
  and
• 20:57
  I
• 20:57
  literally
• 20:58
  put
• 20:58
  that
• 20:59
  through
• 20:59
  Idea
• 20:59
  Browser.
• 21:00
  And
• 21:00
  that
• 21:00
  was
• 21:00
  the
• 21:00
  idea
• 21:01
  of
• 21:01
  the
• 21:01
  day
• 21:01
  text.
• 21:02
  My
• 21:02
  text
• 21:03
  from
• 21:03
  plants.com
• 21:05
  to
• 21:06
  say,
• 21:06
  oh.
• 21:06
  Feed
• 21:07
  me
• 21:07
  and
• 21:07
  water
• 21:07
  me.
• 21:07
  And
• 21:07
  it
• 21:07
  kind
• 21:08
  of,
• 21:08
  yeah,
• 21:08
  like,
• 21:08
  hey,
• 21:08
  bro,
• 21:09
  it's
• 21:09
  your
• 21:10
  personification.
• 21:11
  I'm
• 21:12
  hot.
• 21:12
  I'm
• 21:12
  thirsty
• 21:13
  over
• 21:13
  here.
• 21:14
  And
• 21:14
  I
• 21:14
  tweeted
• 21:14
  about
• 21:14
  it
• 21:15
  and
• 21:15
  got
• 21:15
  like
• 21:15
  200,
• 21:16
  000
• 21:16
  views
• 21:17
  on.
• 21:17
  So
• 21:18
  it's
• 21:18
  just
• 21:19
  crazy
• 21:20
  to
• 21:20
  see.
• 21:21
  Hey,
• 21:21
  that's
• 21:21
  an
• 21:21
  interesting
• 21:22
  idea.
• 21:22
  Oh,
• 21:23
  it's
• 21:23
  actually
• 21:23
  validated.
• 21:24
  People
• 21:24
  are
• 21:24
  killing
• 21:25
  plants.
• 21:25
  Like
• 21:25
  there's
• 21:26
  like
• 21:26
  3
• 21:26
  million
• 21:27
  millennials
• 21:28
  that
• 21:28
  kill
• 21:28
  plants
• 21:28
  and
• 21:29
  talk
• 21:29
  about
• 21:29
  it
• 21:29
  on
• 21:29
  Reddit.
• 21:30
  And
• 21:30
  not
• 21:30
  just
• 21:30
  me.
• 21:30
  I'm
• 21:31
  not
• 21:31
  the
• 21:31
  only
• 21:31
  plant
• 21:31
  murderer.
• 21:32
  And
• 21:33
  then
• 21:33
  2,000
• 21:34
  people
• 21:34
  validated
• 21:35
  on.
• 21:36
  On
• 21:36
  Twitter
• 21:36
  that
• 21:37
  they
• 21:37
  were
• 21:37
  into
• 21:37
  it
• 21:38
  and
• 21:38
  some
• 21:38
  people
• 21:38
  even
• 21:39
  built
• 21:39
  it.
• 21:39
  So
• 21:40
  that's
• 21:40
  really
• 21:40
  like
• 21:40
  what
• 21:41
  Idea
• 21:41
  Browser
• 21:41
  is
• 21:41
  all
• 21:42
  about.
• 21:42
  And
• 21:43
  the
• 21:43
  other
• 21:43
  data
• 21:43
  point
• 21:44
  I
• 21:44
  would
• 21:44
  cover
• 21:44
  with
• 21:45
  it.
• 21:45
  And
• 21:45
  I
• 21:45
  don't
• 21:45
  know
• 21:45
  if
• 21:45
  any
• 21:45
  of
• 21:46
  these
• 21:46
  are
• 21:46
  advanced
• 21:46
  enough
• 21:48
  that
• 21:48
  you
• 21:48
  would
• 21:49
  take
• 21:49
  out
• 21:49
  billboards
• 21:49
  on
• 21:50
  them
• 21:50
  there,
• 21:50
  but
• 21:50
  you
• 21:50
  and
• 21:50
  I
• 21:51
  have
• 21:51
  both
• 21:51
  seen
• 21:51
  within
• 21:52
  Empire,
• 21:52
  people
• 21:53
  take
• 21:54
  Validate
• 21:54
  Idea
• 21:55
  browser
• 21:55
  validated
• 21:55
  ideas
• 21:56
  and
• 21:56
  actually
• 21:56
  start
• 21:56
  that
• 21:57
  business
• 21:57
  and
• 21:57
  get
• 21:57
  traction
• 21:58
  with
• 21:58
  it.
• 21:58
  I've
• 21:59
  seen
• 21:59
  the
• 21:59
  posts,
• 22:00
  I've
• 22:00
  seen
• 22:00
  people
• 22:01
  do
• 22:01
  it.
• 22:02
  And
• 22:02
  that's
• 22:02
  the
• 22:02
  best.
• 22:03
  In
• 22:03
  response
• 22:04
  to
• 22:04
  the
• 22:04
  naysayers,
• 22:05
  that's
• 22:05
  the
• 22:05
  best
• 22:05
  answer
• 22:05
  of.
• 22:06
  Here's
• 22:06
  our
• 22:06
  lagging
• 22:07
  indicator
• 22:07
  of
• 22:07
  people
• 22:08
  have
• 22:08
  real
• 22:08
  businesses
• 22:08
  because
• 22:09
  of
• 22:09
  this.
• 22:09
  No,
• 22:09
  right?
• 22:10
  Totally.
• 22:10
  Yeah.
• 22:11
  One
• 22:11
  guy,
• 22:11
  Bo
• 22:12
  and
• 22:12
  Empire
• 22:12
  member,
• 22:13
  he's
• 22:13
  like
• 22:13
  doing
• 22:13
  2K
• 22:15
  MRR
• 22:16
  now,
• 22:16
  I
• 22:16
  think,
• 22:16
  on
• 22:16
  his
• 22:17
  like,
• 22:17
  ebay
• 22:18
  flipping
• 22:18
  tool.
• 22:19
  And
• 22:19
  he
• 22:19
  hadn't
• 22:19
  even
• 22:20
  coded,
• 22:21
  like,
• 22:21
  he
• 22:21
  had
• 22:21
  never
• 22:21
  written
• 22:22
  a
• 22:22
  line
• 22:22
  of
• 22:22
  code
• 22:22
  or
• 22:22
  done
• 22:23
  anything
• 22:23
  in
• 22:23
  Vibe
• 22:23
  coding
• 22:24
  before
• 22:24
  he
• 22:25
  saw
• 22:25
  that
• 22:25
  idea
• 22:25
  on
• 22:25
  Idea
• 22:26
  Browser.
• 22:26
  I
• 22:27
  think
• 22:27
  that
• 22:27
  was
• 22:27
  like
• 22:27
  80
• 22:27
  days
• 22:28
  ago.
• 22:28
  And
• 22:28
  now
• 22:29
  he's,
• 22:29
  he's
• 22:30
  cooking
• 22:31
  and
• 22:32
  he,
• 22:32
  he
• 22:32
  runs
• 22:33
  like
• 22:33
  he
• 22:33
  has
• 22:33
  the
• 22:34
  audience
• 22:34
  already
• 22:34
  because
• 22:35
  he
• 22:35
  runs
• 22:36
  a
• 22:36
  like,
• 22:37
  clothing
• 22:37
  flipping
• 22:37
  business.
• 22:39
  So
• 22:39
  that
• 22:39
  was
• 22:39
  like,
• 22:39
  perfect
• 22:40
  to
• 22:40
  plug
• 22:40
  into
• 22:40
  like
• 22:41
  his
• 22:41
  audience.
• 22:42
  And
• 22:42
  then
• 22:43
  another
• 22:43
  guy
• 22:44
  on.
• 22:44
  On
• 22:44
  X
• 22:45
  took
• 22:46
  took
• 22:46
  an
• 22:46
  idea
• 22:46
  and
• 22:47
  built
• 22:47
  it,
• 22:48
  got
• 22:48
  $700
• 22:50
  mrr
• 22:51
  and
• 22:51
  sold
• 22:52
  the
• 22:52
  whole
• 22:52
  project
• 22:53
  for
• 22:53
  15
• 22:53
  grand
• 22:54
  in
• 22:54
  seven
• 22:55
  days.
• 22:57
  Wow.
• 22:57
  So
• 22:57
  you
• 22:57
  made
• 22:58
  15
• 22:58
  grand
• 22:58
  in
• 22:58
  a
• 22:59
  week.
• 22:59
  You
• 22:59
  know,
• 22:59
  that's
• 23:00
  60k,
• 23:00
  mrr.
• 23:03
  I
• 23:03
  hope
• 23:04
  we
• 23:04
  all
• 23:04
  have
• 23:04
  more
• 23:04
  weeks
• 23:04
  like
• 23:05
  that.
• 23:05
  Yeah,
• 23:06
  for
• 23:06
  sure.
• 23:07
  So.
• 23:07
  Yeah,
• 23:07
  that's
• 23:07
  exactly
• 23:08
  right.
• 23:08
  It's
• 23:08
  cool.
• 23:09
  Those.
• 23:09
  Well,
• 23:10
  make
• 23:10
  sure
• 23:10
  you
• 23:10
  give
• 23:10
  your
• 23:10
  mom
• 23:10
  a
• 23:11
  cut
• 23:11
  when.
• 23:11
  When
• 23:11
  the
• 23:12
  talkingplants.com
• 23:13
  turns
• 23:14
  out
• 23:15
  and
• 23:16
  starts
• 23:16
  texting
• 23:17
  people.
• 23:18
  So
• 23:18
  you
• 23:19
  see
• 23:19
  lots
• 23:19
  of
• 23:20
  people
• 23:20
  come
• 23:20
  to
• 23:21
  Empire,
• 23:22
  some
• 23:22
  with
• 23:23
  ideas
• 23:23
  from
• 23:23
  Idea
• 23:24
  Browser.
• 23:24
  That's,
• 23:25
  you
• 23:25
  know,
• 23:26
  the
• 23:26
  emerging
• 23:26
  thing
• 23:26
  from
• 23:27
  your
• 23:28
  latest
• 23:28
  product,
• 23:28
  but
• 23:28
  some
• 23:29
  already
• 23:29
  with
• 23:29
  preformed
• 23:30
  ideas.
• 23:30
  And
• 23:31
  some
• 23:31
  of
• 23:31
  them
• 23:31
  do
• 23:31
  good
• 23:31
  posts
• 23:32
  and
• 23:32
  some
• 23:32
  of
• 23:32
  them
• 23:32
  do
• 23:32
  very
• 23:33
  short
• 23:33
  posts
• 23:34
  that
• 23:34
  assume
• 23:35
  a
• 23:35
  lot
• 23:35
  of
• 23:35
  inside
• 23:35
  knowledge.
• 23:36
  That
• 23:36
  doesn't
• 23:36
  exist
• 23:37
  but
• 23:37
  they
• 23:37
  provide
• 23:38
  some
• 23:38
  level
• 23:38
  of
• 23:38
  data
• 23:38
  about
• 23:39
  their
• 23:39
  business.
• 23:39
  Often
• 23:39
  it's
• 23:40
  a.
• 23:40
  Here's
• 23:40
  my
• 23:40
  landing
• 23:41
  page.
• 23:41
  Right,
• 23:41
  that's.
• 23:41
  That's
• 23:42
  a
• 23:42
  good
• 23:43
  ACP
• 23:43
  practice
• 23:44
  of
• 23:44
  like
• 23:44
  let's
• 23:44
  build
• 23:45
  a
• 23:45
  landing
• 23:45
  page
• 23:45
  and
• 23:47
  assess
• 23:47
  interest
• 23:48
  from
• 23:48
  an
• 23:48
  audience.
• 23:49
  What,
• 23:50
  what
• 23:50
  sort
• 23:50
  of
• 23:50
  things
• 23:50
  do
• 23:51
  you
• 23:51
  look
• 23:51
  for?
• 23:51
  Data
• 23:51
  points
• 23:51
  do
• 23:52
  you
• 23:52
  look
• 23:52
  for
• 23:52
  and
• 23:53
  to
• 23:53
  differentiate
• 23:54
  between
• 23:54
  hey,
• 23:54
  this
• 23:54
  might
• 23:55
  have
• 23:55
  legs
• 23:55
  or
• 23:56
  this
• 23:57
  is
• 23:57
  going
• 23:57
  to
• 23:57
  fizzle
• 23:57
  and
• 23:58
  die
• 23:58
  somewhere.
• 23:59
  Is
• 24:00
  it
• 24:00
  just
• 24:00
  intuition
• 24:00
  or
• 24:00
  are
• 24:01
  there
• 24:01
  other
• 24:01
  things
• 24:01
  that
• 24:01
  you're
• 24:01
  looking
• 24:01
  for?
• 24:02
  There's
• 24:02
  some
• 24:03
  intuition.
• 24:03
  I
• 24:04
  would
• 24:04
  say.
• 24:04
  Intuition
• 24:05
  plus
• 24:06
  number
• 24:06
  of
• 24:06
  pivots
• 24:07
  is
• 24:08
  a
• 24:08
  really
• 24:08
  good
• 24:09
  indicator
• 24:10
  that
• 24:10
  they're
• 24:10
  trying
• 24:11
  things.
• 24:11
  But
• 24:11
  as
• 24:11
  far
• 24:12
  as
• 24:12
  like
• 24:12
  getting
• 24:12
  it
• 24:12
  hard
• 24:13
  into
• 24:13
  the
• 24:13
  data,
• 24:14
  I
• 24:15
  always
• 24:15
  recommend
• 24:16
  creating
• 24:16
  a
• 24:17
  tweet
• 24:17
  sized
• 24:17
  landing
• 24:18
  page
• 24:19
  and
• 24:19
  a
• 24:19
  tweet
• 24:19
  size
• 24:20
  landing
• 24:20
  page
• 24:20
  is
• 24:21
  it.
• 24:21
  Is
• 24:22
  what
• 24:22
  it
• 24:22
  sounds
• 24:22
  like.
• 24:22
  It's
• 24:22
  180
• 24:23
  characters.
• 24:24
  I
• 24:24
  guess
• 24:24
  it's
• 24:25
  280
• 24:25
  characters
• 24:26
  are
• 24:26
  allowed
• 24:26
  now.
• 24:27
  One
• 24:27
  picture,
• 24:29
  one
• 24:29
  button
• 24:30
  and
• 24:30
  one
• 24:31
  C.
• 24:31
  Like
• 24:31
  CTA
• 24:32
  like
• 24:32
  a
• 24:32
  place
• 24:32
  to
• 24:32
  put
• 24:33
  an
• 24:33
  email
• 24:33
  or
• 24:34
  yeah.
• 24:34
  Sign
• 24:34
  up
• 24:34
  for
• 24:34
  the
• 24:35
  wait
• 24:35
  list
• 24:35
  or,
• 24:35
  or
• 24:35
  similar.
• 24:36
  Right,
• 24:36
  yeah.
• 24:37
  But
• 24:37
  tying
• 24:38
  it
• 24:38
  to
• 24:38
  action.
• 24:39
  So
• 24:39
  like
• 24:39
  and
• 24:40
  with,
• 24:41
  with
• 24:41
  AI
• 24:42
  you
• 24:42
  can
• 24:42
  create
• 24:42
  like
• 24:43
  really
• 24:43
  interesting
• 24:44
  interactive
• 24:44
  lead
• 24:45
  magnets
• 24:45
  in
• 24:45
  an
• 24:45
  afternoon
• 24:46
  on
• 24:46
  replit.
• 24:47
  Like
• 24:47
  something
• 24:48
  that
• 24:48
  has
• 24:48
  very
• 24:48
  complex
• 24:49
  logic
• 24:49
  that
• 24:49
  would
• 24:50
  have
• 24:50
  taken
• 24:50
  weeks
• 24:50
  to
• 24:51
  build
• 24:51
  with
• 24:51
  like
• 24:51
  a
• 24:51
  tally
• 24:52
  form
• 24:52
  and
• 24:52
  not
• 24:53
  even
• 24:53
  possible
• 24:53
  really
• 24:54
  because
• 24:55
  you
• 24:55
  know,
• 24:55
  it
• 24:55
  didn't
• 24:55
  have
• 24:55
  logic.
• 24:56
  But
• 24:56
  like
• 24:56
  you
• 24:57
  can
• 24:57
  evaluate
• 24:57
  people's,
• 24:58
  you
• 24:58
  know,
• 24:59
  whole
• 24:59
  problem
• 24:59
  set
• 25:00
  where
• 25:00
  it's
• 25:00
  like
• 25:00
  if
• 25:01
  you're
• 25:01
  running
• 25:01
  an
• 25:01
  SEO
• 25:02
  business,
• 25:02
  like
• 25:02
  why
• 25:03
  don't
• 25:03
  you
• 25:03
  show
• 25:03
  them
• 25:03
  a
• 25:04
  visibility
• 25:04
  score
• 25:05
  if
• 25:05
  they
• 25:05
  just
• 25:05
  put
• 25:05
  their
• 25:06
  URL.
• 25:07
  So
• 25:08
  put
• 25:08
  up
• 25:08
  a
• 25:08
  tweet
• 25:08
  size
• 25:08
  landing
• 25:09
  page
• 25:09
  for
• 25:09
  an
• 25:09
  idea,
• 25:10
  run
• 25:10
  traffic
• 25:11
  to
• 25:11
  it.
• 25:11
  If
• 25:11
  you
• 25:12
  don't
• 25:12
  have
• 25:12
  traffic
• 25:13
  that
• 25:13
  you
• 25:13
  can
• 25:13
  send
• 25:13
  it
• 25:13
  to
• 25:14
  where
• 25:14
  you
• 25:14
  can
• 25:14
  get
• 25:14
  a
• 25:14
  hundred
• 25:15
  thousand
• 25:15
  visitors,
• 25:17
  start
• 25:17
  a
• 25:17
  little
• 25:18
  paid
• 25:18
  ads
• 25:19
  campaign.
• 25:19
  I
• 25:19
  would
• 25:19
  focus
• 25:19
  just
• 25:20
  on
• 25:20
  like
• 25:20
  Instagram.
• 25:21
  Start
• 25:21
  an
• 25:22
  Instagram
• 25:22
  account,
• 25:23
  post
• 25:23
  on
• 25:23
  it
• 25:24
  and
• 25:24
  then
• 25:24
  boost
• 25:24
  it
• 25:24
  for
• 25:25
  like
• 25:25
  $10
• 25:25
  a
• 25:25
  day
• 25:26
  on
• 25:27
  Instagram
• 25:27
  natively.
• 25:28
  Don't
• 25:28
  worry
• 25:28
  about
• 25:28
  meta
• 25:29
  ads
• 25:29
  and
• 25:29
  all
• 25:29
  of
• 25:29
  that
• 25:30
  like
• 25:30
  good
• 25:30
  stuff.
• 25:31
  Just
• 25:31
  boost
• 25:31
  the
• 25:31
  post.
• 25:31
  You
• 25:31
  can
• 25:32
  do
• 25:32
  it
• 25:32
  on
• 25:32
  X
• 25:32
  too.
• 25:34
  Yeah,
• 25:34
  just
• 25:34
  a
• 25:34
  super
• 25:34
  easy
• 25:36
  low
• 25:36
  cost.
• 25:37
  Just
• 25:37
  super
• 25:37
  easy.
• 25:38
  And
• 25:38
  then
• 25:38
  from
• 25:38
  that
• 25:39
  the
• 25:39
  data
• 25:39
  you
• 25:39
  get
• 25:39
  is
• 25:41
  what's
• 25:41
  my
• 25:42
  conversion,
• 25:43
  how
• 25:43
  many
• 25:43
  views
• 25:43
  am
• 25:43
  I
• 25:43
  getting,
• 25:44
  what's
• 25:44
  my
• 25:44
  conversion
• 25:45
  rate,
• 25:45
  etc.
• 25:46
  Etc.
• 25:46
  And
• 25:46
  you
• 25:46
  can
• 25:47
  assess
• 25:47
  and
• 25:48
  then
• 25:48
  yeah.
• 25:48
  A
• 25:48
  good
• 25:48
  tweet
• 25:49
  size
• 25:49
  landing
• 25:49
  page.
• 25:49
  We've
• 25:50
  seen
• 25:50
  anywhere
• 25:50
  from
• 25:50
  60%
• 25:52
  visitor
• 25:52
  to
• 25:52
  converting
• 25:53
  on
• 25:53
  an
• 25:53
  email
• 25:55
  down
• 25:56
  to
• 25:56
  like
• 25:56
  the
• 25:57
  bad
• 25:57
  ones
• 25:57
  are
• 25:57
  like
• 25:57
  25%
• 25:59
  even.25.
• 26:00
  Wow.
• 26:00
  And,
• 26:00
  and
• 26:00
  as
• 26:01
  part
• 26:01
  of
• 26:01
  that,
• 26:01
  this
• 26:01
  thing
• 26:02
  That
• 26:02
  I
• 26:02
  keep
• 26:02
  hearing
• 26:03
  that
• 26:03
  the
• 26:03
  algorithms
• 26:04
  have
• 26:04
  got
• 26:04
  better
• 26:04
  and
• 26:05
  better
• 26:06
  at
• 26:06
  discerning
• 26:07
  who's
• 26:08
  interested.
• 26:08
  So
• 26:09
  that
• 26:09
  it
• 26:09
  used
• 26:09
  to
• 26:09
  be
• 26:09
  who
• 26:10
  do
• 26:10
  you
• 26:10
  follow?
• 26:10
  And
• 26:10
  now
• 26:10
  it's.
• 26:11
  Now
• 26:11
  it's
• 26:11
  the
• 26:12
  I'm
• 26:12
  meta
• 26:13
  or
• 26:13
  Google
• 26:13
  and
• 26:13
  I
• 26:14
  know
• 26:14
  already
• 26:14
  what
• 26:14
  you're
• 26:14
  interested
• 26:15
  in.
• 26:15
  So
• 26:16
  I'm.
• 26:16
  Even
• 26:17
  if
• 26:17
  you
• 26:17
  don't
• 26:17
  follow
• 26:17
  this
• 26:17
  person,
• 26:19
  I've
• 26:19
  worked
• 26:19
  out
• 26:19
  what
• 26:19
  this
• 26:20
  is
• 26:20
  about
• 26:20
  and
• 26:20
  I
• 26:20
  think
• 26:20
  you
• 26:20
  might
• 26:20
  be
• 26:21
  interested
• 26:21
  in
• 26:21
  it.
• 26:21
  So
• 26:21
  a
• 26:22
  lot
• 26:22
  of
• 26:22
  the
• 26:22
  difficulty
• 26:22
  of
• 26:23
  targeting
• 26:23
  has,
• 26:23
  has
• 26:24
  been
• 26:24
  almost
• 26:25
  made
• 26:25
  obsolete
• 26:26
  by
• 26:26
  the
• 26:26
  how
• 26:26
  smart
• 26:26
  the
• 26:26
  algorithms
• 26:27
  have
• 26:27
  got.
• 26:28
  Yeah,
• 26:28
  I
• 26:28
  talked
• 26:29
  to
• 26:29
  a
• 26:29
  girl
• 26:29
  in
• 26:29
  Empire
• 26:30
  actually,
• 26:30
  her
• 26:30
  name
• 26:30
  Chris,
• 26:31
  she's
• 26:31
  a
• 26:31
  legend
• 26:32
  and
• 26:32
  she
• 26:32
  was
• 26:32
  just
• 26:33
  telling
• 26:33
  me
• 26:33
  all
• 26:33
  about
• 26:33
  meta.
• 26:34
  Meta
• 26:34
  ads
• 26:35
  are
• 26:35
  switching
• 26:35
  their
• 26:35
  whole
• 26:35
  thing
• 26:36
  to
• 26:36
  just
• 26:37
  like
• 26:37
  creative
• 26:37
  driven
• 26:38
  basically.
• 26:39
  So
• 26:39
  it's
• 26:39
  like
• 26:39
  topic
• 26:39
  and
• 26:40
  creative
• 26:40
  and
• 26:41
  like
• 26:41
  we
• 26:41
  handle
• 26:42
  the
• 26:42
  rest
• 26:42
  and
• 26:43
  we'll.
• 26:43
  Work
• 26:43
  it
• 26:43
  all
• 26:43
  out
• 26:43
  for
• 26:44
  you.
• 26:44
  Yeah.
• 26:45
  And
• 26:45
  we'll
• 26:45
  put
• 26:46
  you
• 26:46
  on
• 26:46
  a
• 26:46
  Uber
• 26:47
  performance
• 26:47
  Max
• 26:48
  all
• 26:48
  the
• 26:48
  meta
• 26:49
  platforms
• 26:49
  and
• 26:49
  it
• 26:50
  will
• 26:50
  only
• 26:50
  be.
• 26:52
  Yeah,
• 26:52
  yeah,
• 26:52
  they
• 26:53
  make
• 26:53
  me
• 26:53
  pay
• 26:53
  for
• 26:53
  it.
• 26:54
  They're
• 26:54
  small
• 26:54
  business
• 26:55
  people
• 26:55
  as
• 26:55
  well,
• 26:55
  but
• 26:56
  like,
• 26:56
  you
• 26:56
  know,
• 26:57
  like
• 26:57
  they
• 26:57
  have
• 26:57
  great
• 26:57
  data
• 26:58
  about
• 26:58
  what
• 26:58
  people
• 26:59
  love,
• 26:59
  what
• 26:59
  they're
• 27:00
  interested
• 27:00
  in
• 27:00
  and
• 27:00
  what
• 27:00
  problems
• 27:01
  they're
• 27:01
  trying
• 27:01
  to
• 27:01
  solve.
• 27:01
  Like
• 27:02
  that's,
• 27:02
  that's
• 27:02
  what
• 27:02
  they're
• 27:03
  selling.
• 27:03
  Right.
• 27:04
  They're
• 27:04
  not
• 27:04
  selling
• 27:04
  the
• 27:04
  algorithm,
• 27:05
  they're
• 27:05
  selling
• 27:05
  the.
• 27:06
  Just
• 27:06
  how
• 27:06
  well
• 27:07
  do
• 27:07
  we
• 27:07
  know
• 27:07
  people?
• 27:08
  Totally.
• 27:08
  And
• 27:08
  like,
• 27:09
  as
• 27:09
  a
• 27:09
  consumer,
• 27:09
  like,
• 27:10
  please
• 27:10
  serve
• 27:10
  me
• 27:10
  ads
• 27:11
  that
• 27:11
  are
• 27:11
  relevant
• 27:11
  to
• 27:11
  me.
• 27:12
  I
• 27:13
  would
• 27:13
  be
• 27:13
  honored
• 27:14
  like
• 27:14
  you
• 27:14
  know,
• 27:15
  to
• 27:15
  get
• 27:15
  an
• 27:15
  ad
• 27:16
  that
• 27:16
  I
• 27:16
  wanted,
• 27:16
  you
• 27:17
  know,
• 27:17
  so
• 27:17
  I
• 27:17
  think
• 27:18
  everybody
• 27:18
  wins
• 27:19
  in,
• 27:19
  in
• 27:19
  that
• 27:19
  regard.
• 27:20
  It's,
• 27:20
  it's
• 27:21
  like
• 27:21
  I
• 27:21
  haven't
• 27:21
  thought
• 27:21
  about
• 27:21
  it
• 27:22
  much.
• 27:22
  I've
• 27:22
  heard
• 27:24
  people
• 27:24
  say
• 27:24
  this
• 27:25
  about
• 27:25
  the
• 27:25
  algorithm
• 27:25
  getting
• 27:26
  better
• 27:26
  and
• 27:26
  better,
• 27:26
  but
• 27:26
  actually
• 27:27
  one
• 27:27
  of
• 27:27
  the
• 27:27
  side
• 27:27
  effects
• 27:28
  that
• 27:28
  I've
• 27:28
  had
• 27:29
  and,
• 27:29
  and
• 27:29
  you
• 27:29
  spurred
• 27:30
  the
• 27:30
  thought
• 27:30
  by
• 27:30
  what
• 27:31
  you
• 27:31
  just
• 27:31
  said.
• 27:31
  There
• 27:32
  is.
• 27:33
  I
• 27:33
  don't
• 27:33
  hear
• 27:33
  people
• 27:33
  complain
• 27:34
  about
• 27:34
  getting
• 27:34
  ads
• 27:35
  on
• 27:35
  social
• 27:35
  media
• 27:36
  as
• 27:36
  much
• 27:36
  as
• 27:36
  they
• 27:36
  used
• 27:37
  to.
• 27:37
  Remember,
• 27:37
  it
• 27:37
  used
• 27:37
  to
• 27:38
  be
• 27:38
  a
• 27:39
  people.
• 27:39
  You
• 27:39
  get
• 27:39
  overwhelmed
• 27:40
  on
• 27:40
  the
• 27:40
  Facebook
• 27:41
  feed
• 27:41
  or
• 27:41
  the
• 27:41
  Instagram
• 27:42
  feed
• 27:42
  and
• 27:42
  it
• 27:42
  would
• 27:42
  be
• 27:42
  a
• 27:42
  pain.
• 27:43
  I
• 27:43
  think
• 27:44
  maybe
• 27:44
  people
• 27:44
  are
• 27:44
  getting
• 27:44
  ads
• 27:45
  that
• 27:45
  are
• 27:45
  much
• 27:45
  more
• 27:45
  relevant
• 27:46
  to
• 27:46
  them
• 27:46
  now
• 27:46
  than
• 27:46
  they
• 27:47
  used
• 27:47
  to.
• 27:48
  Yeah,
• 27:48
  I,
• 27:49
  I
• 27:49
  feel
• 27:49
  that
• 27:49
  too
• 27:51
  because
• 27:51
  I've
• 27:51
  wanted.
• 27:52
  We're
• 27:52
  starting
• 27:52
  to
• 27:52
  think
• 27:53
  about
• 27:53
  paid
• 27:53
  ads
• 27:53
  for
• 27:54
  idea
• 27:54
  browser
• 27:55
  and
• 27:55
  layering
• 27:56
  that
• 27:56
  in.
• 27:57
  So
• 27:57
  I've
• 27:57
  been
• 27:57
  doing
• 27:58
  some
• 27:58
  research
• 27:58
  on
• 27:59
  better
• 27:59
  VSLs,
• 28:00
  better
• 28:00
  paid,
• 28:00
  et
• 28:01
  cetera.
• 28:01
  And
• 28:01
  now
• 28:02
  like
• 28:02
  within
• 28:03
  like
• 28:03
  a
• 28:04
  quick
• 28:04
  turn,
• 28:05
  my.
• 28:06
  I
• 28:06
  was
• 28:06
  getting
• 28:06
  ads
• 28:07
  of
• 28:07
  like
• 28:07
  really
• 28:07
  interesting
• 28:08
  people
• 28:09
  that
• 28:09
  were
• 28:09
  offering
• 28:10
  consulting
• 28:11
  for
• 28:11
  paid
• 28:11
  ads
• 28:11
  or
• 28:12
  like
• 28:12
  new
• 28:12
  sales
• 28:13
  letters
• 28:14
  and
• 28:14
  just
• 28:14
  like,
• 28:15
  you
• 28:15
  know,
• 28:15
  it
• 28:15
  was
• 28:16
  like
• 28:16
  Doing
• 28:16
  work
• 28:16
  for
• 28:17
  me
• 28:17
  on
• 28:17
  presenting
• 28:18
  interesting
• 28:18
  things.
• 28:19
  So
• 28:19
  I
• 28:19
  think,
• 28:20
  I
• 28:20
  think
• 28:20
  you're.
• 28:21
  That
• 28:21
  I
• 28:21
  wasn't
• 28:21
  even
• 28:22
  assuming
• 28:23
  that
• 28:23
  angle,
• 28:24
  but
• 28:24
  I
• 28:24
  think
• 28:24
  you,
• 28:25
  you
• 28:25
  close
• 28:25
  that
• 28:25
  really
• 28:26
  well.
• 28:26
  Is
• 28:26
  that
• 28:26
  is
• 28:27
  true?
• 28:28
  And
• 28:28
  for
• 28:28
  avatar
• 28:29
  advertisers,
• 28:30
  that's
• 28:30
  even
• 28:30
  better
• 28:32
  because
• 28:32
  you
• 28:33
  know,
• 28:33
  it's
• 28:33
  like
• 28:33
  you're
• 28:34
  gonna
• 28:34
  find
• 28:34
  your
• 28:34
  people,
• 28:34
  they're
• 28:35
  gonna
• 28:35
  be
• 28:35
  happier
• 28:36
  when
• 28:36
  you
• 28:36
  find
• 28:36
  them.
• 28:37
  They're
• 28:37
  not
• 28:37
  gonna
• 28:37
  be
• 28:38
  turned
• 28:38
  off
• 28:38
  as
• 28:38
  much
• 28:39
  by
• 28:39
  an
• 28:39
  ad.
• 28:39
  If
• 28:40
  you're
• 28:40
  offering
• 28:41
  true
• 28:41
  sauce.
• 28:42
  Yeah.
• 28:42
  Something
• 28:42
  that
• 28:42
  they're.
• 28:43
  Something
• 28:43
  that
• 28:43
  they're
• 28:43
  interested
• 28:44
  in.
• 28:44
  There's
• 28:44
  still
• 28:44
  some
• 28:44
  stuff
• 28:45
  to
• 28:45
  watch
• 28:45
  out.
• 28:45
  Like
• 28:45
  if
• 28:45
  you
• 28:45
  end
• 28:46
  up
• 28:46
  like
• 28:47
  I,
• 28:47
  I
• 28:47
  almost
• 28:48
  would
• 28:48
  go
• 28:48
  incognito
• 28:49
  mode
• 28:49
  for
• 28:49
  this
• 28:49
  stuff.
• 28:49
  But
• 28:50
  like
• 28:50
  if
• 28:50
  you're
• 28:50
  putting
• 28:50
  in
• 28:50
  a
• 28:51
  search
• 28:51
  term
• 28:51
  of
• 28:51
  something
• 28:52
  that
• 28:52
  is
• 28:53
  high
• 28:53
  margin,
• 28:54
  high
• 28:54
  affiliate
• 28:54
  revenue
• 28:55
  still
• 28:56
  like
• 28:56
  a
• 28:56
  mattress
• 28:57
  for
• 28:57
  example,
• 28:57
  like
• 28:58
  never
• 28:58
  search
• 28:58
  for
• 28:58
  a
• 28:58
  mattress
• 28:59
  on
• 28:59
  Google,
• 28:59
  never
• 28:59
  put
• 29:00
  mattress
• 29:00
  into
• 29:00
  the
• 29:00
  Google
• 29:01
  search
• 29:01
  bar
• 29:01
  on
• 29:01
  your
• 29:01
  own
• 29:02
  profile,
• 29:02
  you're
• 29:02
  just
• 29:02
  gonna
• 29:03
  get
• 29:03
  buried
• 29:03
  for
• 29:03
  weeks.
• 29:04
  Yes.
• 29:05
  That.
• 29:06
  You
• 29:06
  got
• 29:06
  to
• 29:06
  be
• 29:06
  cautious
• 29:07
  about
• 29:07
  that.
• 29:07
  Yeah.
• 29:08
  You
• 29:08
  know
• 29:09
  anything.
• 29:09
  Yeah.
• 29:09
  That
• 29:10
  is
• 29:10
  like
• 29:10
  driven
• 29:10
  by
• 29:11
  advertising.
• 29:11
  Like
• 29:12
  meal
• 29:12
  prep
• 29:13
  services.
• 29:14
  You
• 29:14
  know,
• 29:15
  you'll
• 29:15
  get
• 29:16
  cars,
• 29:17
  credit
• 29:18
  cards.
• 29:18
  You're
• 29:18
  going
• 29:18
  to
• 29:18
  get
• 29:19
  destroyed.
• 29:19
  Oh
• 29:19
  yeah,
• 29:20
  yeah,
• 29:20
  yeah.
• 29:20
  Like
• 29:20
  you
• 29:21
  get
• 29:22
  cooked.
• 29:25
  I
• 29:25
  know
• 29:25
  all
• 29:25
  about
• 29:26
  that
• 29:26
  one.
• 29:27
  I
• 29:27
  want
• 29:28
  to
• 29:28
  come
• 29:28
  back
• 29:28
  to
• 29:28
  talking
• 29:28
  about
• 29:29
  growing
• 29:29
  value
• 29:31
  in
• 29:31
  businesses.
• 29:32
  And
• 29:32
  you've
• 29:32
  seen
• 29:32
  including
• 29:33
  some
• 29:33
  of
• 29:33
  your
• 29:33
  own
• 29:34
  businesses
• 29:34
  kind
• 29:34
  of
• 29:35
  shape
• 29:35
  up
• 29:35
  for
• 29:35
  sale,
• 29:37
  move
• 29:37
  through
• 29:38
  grow
• 29:38
  in
• 29:38
  value.
• 29:40
  What
• 29:40
  are
• 29:40
  some
• 29:40
  of
• 29:40
  the
• 29:41
  things
• 29:41
  that
• 29:43
  increase
• 29:44
  the
• 29:44
  value
• 29:45
  of
• 29:45
  a
• 29:45
  business?
• 29:45
  And
• 29:46
  I'm
• 29:46
  talking
• 29:46
  about
• 29:46
  beyond
• 29:47
  the
• 29:47
  obvious
• 29:47
  data
• 29:47
  points.
• 29:50
  Yeah,
• 29:51
  the
• 29:51
  things
• 29:51
  that
• 29:52
  increase
• 29:52
  the
• 29:52
  value
• 29:53
  of
• 29:53
  businesses.
• 29:54
  It
• 29:55
  depends
• 29:55
  on
• 29:55
  the
• 29:55
  business.
• 29:56
  Right.
• 29:56
  Like
• 29:57
  you
• 29:57
  know,
• 29:58
  you
• 29:58
  got
• 29:58
  your
• 29:58
  traditional
• 29:59
  P
• 29:59
  L
• 30:00
  and
• 30:01
  the
• 30:02
  UBITDA
• 30:03
  or
• 30:03
  net
• 30:04
  operating
• 30:04
  income,
• 30:05
  however
• 30:05
  you
• 30:05
  want
• 30:05
  to
• 30:05
  do
• 30:05
  the,
• 30:06
  the
• 30:06
  valuation,
• 30:07
  like
• 30:07
  discounted
• 30:07
  cash
• 30:08
  flows.
• 30:09
  But
• 30:09
  like
• 30:09
  what
• 30:09
  are
• 30:09
  the
• 30:10
  assets
• 30:10
  that
• 30:10
  you
• 30:11
  have
• 30:11
  and
• 30:12
  what
• 30:13
  like
• 30:13
  that
• 30:13
  could
• 30:13
  be
• 30:13
  like
• 30:14
  machinery
• 30:15
  if
• 30:15
  you're
• 30:15
  like
• 30:15
  manufacturing
• 30:16
  something,
• 30:17
  if
• 30:17
  you're
• 30:17
  doing
• 30:18
  intellectual
• 30:19
  property,
• 30:20
  do
• 30:20
  you
• 30:20
  have
• 30:20
  a
• 30:20
  trademark
• 30:21
  that
• 30:22
  you
• 30:22
  can
• 30:22
  stack
• 30:22
  in
• 30:23
  there?
• 30:23
  But
• 30:24
  I
• 30:24
  think
• 30:24
  in
• 30:24
  the
• 30:24
  age
• 30:24
  of
• 30:25
  like
• 30:25
  Internet
• 30:25
  businesses
• 30:26
  and
• 30:27
  more
• 30:27
  digital
• 30:27
  businesses,
• 30:28
  which
• 30:28
  is
• 30:28
  what
• 30:28
  we
• 30:29
  see
• 30:29
  a
• 30:29
  lot,
• 30:30
  the
• 30:32
  distribution
• 30:33
  is
• 30:34
  very
• 30:34
  valuable.
• 30:35
  So
• 30:35
  if
• 30:35
  you
• 30:35
  have
• 30:36
  a
• 30:36
  big
• 30:36
  email
• 30:36
  list
• 30:37
  or
• 30:37
  a
• 30:37
  big
• 30:37
  account
• 30:38
  on
• 30:38
  social
• 30:39
  that
• 30:39
  gets
• 30:39
  a
• 30:39
  lot
• 30:40
  of
• 30:40
  views,
• 30:40
  that
• 30:40
  has
• 30:40
  a
• 30:40
  lot
• 30:41
  of
• 30:41
  high
• 30:41
  trust
• 30:41
  built
• 30:42
  in,
• 30:42
  that's
• 30:43
  massive
• 30:44
  for
• 30:44
  an
• 30:45
  acquirer.
• 30:47
  But
• 30:47
  yeah,
• 30:48
  having
• 30:48
  clean
• 30:49
  data
• 30:50
  in
• 30:50
  a
• 30:51
  dashboard,
• 30:52
  both
• 30:52
  from
• 30:52
  an
• 30:52
  accounting
• 30:53
  standpoint
• 30:54
  and
• 30:54
  like
• 30:55
  your
• 30:55
  funnel,
• 30:56
  I
• 30:56
  would
• 30:56
  say,
• 30:56
  you
• 30:56
  know,
• 30:57
  like
• 30:57
  using
• 30:57
  a
• 30:58
  tool
• 30:58
  like
• 30:58
  humbletics
• 30:59
  that
• 30:59
  we
• 30:59
  use
• 31:00
  for
• 31:02
  data
• 31:02
  or
• 31:03
  post
• 31:03
  hog
• 31:04
  to
• 31:04
  get
• 31:04
  like
• 31:05
  the
• 31:05
  top
• 31:05
  of
• 31:05
  funnel
• 31:05
  events
• 31:06
  and
• 31:06
  how
• 31:07
  users
• 31:07
  are
• 31:07
  using
• 31:08
  your
• 31:08
  product
• 31:08
  and
• 31:10
  screen
• 31:11
  recordings
• 31:11
  and
• 31:12
  Opt
• 31:12
  ins
• 31:12
  and
• 31:12
  all
• 31:13
  that
• 31:13
  thing
• 31:13
  down
• 31:14
  to
• 31:14
  the
• 31:14
  conversions,
• 31:15
  down
• 31:15
  to
• 31:15
  your,
• 31:16
  your
• 31:16
  average
• 31:16
  time
• 31:17
  to
• 31:17
  buy,
• 31:18
  down
• 31:18
  to
• 31:19
  your
• 31:19
  customer
• 31:20
  acquisition
• 31:20
  costs
• 31:21
  or
• 31:21
  your
• 31:21
  ltv,
• 31:22
  all
• 31:22
  of
• 31:23
  those
• 31:23
  things.
• 31:24
  On
• 31:25
  more
• 31:25
  marketing
• 31:25
  side
• 31:26
  of
• 31:26
  things,
• 31:26
  I
• 31:26
  guess
• 31:26
  we
• 31:26
  can
• 31:26
  make
• 31:27
  like
• 31:27
  a
• 31:27
  data
• 31:27
  checklist.
• 31:28
  I
• 31:28
  don't,
• 31:28
  I
• 31:29
  don't
• 31:29
  really
• 31:29
  have
• 31:29
  one
• 31:30
  but
• 31:30
  those
• 31:31
  are
• 31:31
  like
• 31:31
  the
• 31:31
  things
• 31:31
  that
• 31:32
  I,
• 31:32
  that
• 31:32
  I
• 31:32
  kind
• 31:32
  of
• 31:33
  look
• 31:33
  for
• 31:33
  and
• 31:34
  read
• 31:34
  the
• 31:34
  tea
• 31:34
  leaves
• 31:35
  of
• 31:36
  what's
• 31:36
  your
• 31:36
  click
• 31:37
  to
• 31:37
  open
• 31:37
  rate
• 31:37
  on
• 31:37
  your
• 31:38
  email
• 31:38
  when
• 31:38
  you're
• 31:39
  leaning
• 31:40
  into
• 31:40
  a
• 31:40
  sale
• 31:40
  of
• 31:41
  like
• 31:41
  urgency
• 31:42
  and
• 31:42
  scarcity.
• 31:43
  Like
• 31:44
  does
• 31:44
  it
• 31:44
  go
• 31:44
  down?
• 31:45
  Does
• 31:45
  it
• 31:45
  go
• 31:45
  up?
• 31:45
  Are
• 31:45
  people
• 31:46
  asking
• 31:46
  to
• 31:46
  be
• 31:46
  reminded?
• 31:47
  Are
• 31:47
  people
• 31:47
  opting
• 31:48
  out
• 31:48
  and
• 31:48
  unsubscribing?
• 31:49
  You
• 31:50
  can
• 31:50
  kind
• 31:50
  of
• 31:50
  get
• 31:50
  like
• 31:51
  the
• 31:51
  temperature
• 31:52
  of
• 31:52
  the
• 31:53
  data
• 31:53
  through,
• 31:54
  through
• 31:54
  that
• 31:54
  as
• 31:54
  well.
• 31:55
  And
• 31:55
  like
• 31:55
  a
• 31:56
  lot
• 31:56
  of
• 31:56
  these
• 31:56
  AI
• 31:56
  newsletters
• 31:57
  asked
• 31:57
  us,
• 31:58
  you
• 31:58
  know,
• 31:58
  hey,
• 31:59
  can
• 31:59
  we
• 31:59
  sell
• 31:59
  to
• 31:59
  you?
• 32:01
  I
• 32:01
  won't
• 32:02
  disclose
• 32:02
  who,
• 32:02
  but
• 32:03
  they
• 32:03
  wanted
• 32:04
  massive
• 32:05
  premiums
• 32:06
  like
• 32:07
  four
• 32:08
  to
• 32:08
  five
• 32:08
  dollars
• 32:09
  a
• 32:09
  subscriber.
• 32:10
  Because
• 32:11
  of
• 32:11
  the
• 32:11
  distribution,
• 32:12
  because
• 32:12
  of
• 32:12
  the.
• 32:12
  Distribution
• 32:13
  and
• 32:13
  also
• 32:13
  because
• 32:14
  they
• 32:14
  were
• 32:14
  paying
• 32:14
  to
• 32:15
  acquire
• 32:15
  the
• 32:15
  subscriber
• 32:16
  for
• 32:16
  two
• 32:16
  to
• 32:16
  three
• 32:16
  dollars.
• 32:17
  And
• 32:17
  they
• 32:17
  were
• 32:18
  trying
• 32:18
  to
• 32:18
  flip
• 32:18
  that
• 32:18
  through
• 32:18
  advertising
• 32:19
  and
• 32:19
  they
• 32:20
  had
• 32:20
  these
• 32:20
  massive
• 32:20
  lists
• 32:21
  of
• 32:21
  a
• 32:21
  hundred
• 32:22
  thousand,
• 32:22
  two
• 32:22
  hundred
• 32:22
  thousand
• 32:23
  emails
• 32:23
  and
• 32:24
  they
• 32:24
  wanted
• 32:24
  a
• 32:25
  million
• 32:25
  dollars
• 32:26
  for
• 32:26
  two
• 32:26
  hundred
• 32:26
  thousand
• 32:27
  person
• 32:27
  email
• 32:27
  list.
• 32:28
  And
• 32:28
  when
• 32:29
  you,
• 32:29
  when
• 32:29
  you
• 32:29
  back
• 32:29
  out
• 32:30
  of
• 32:30
  the
• 32:30
  math
• 32:30
  on
• 32:31
  cool
• 32:32
  the
• 32:32
  acquirer.
• 32:33
  Now
• 32:33
  I
• 32:33
  have
• 32:33
  to
• 32:33
  merge
• 32:34
  that
• 32:34
  with
• 32:34
  my
• 32:34
  existing
• 32:35
  AI
• 32:35
  newsletter.
• 32:36
  I'm
• 32:36
  going
• 32:36
  to
• 32:36
  immediately
• 32:37
  lose
• 32:37
  brand
• 32:37
  risk.
• 32:38
  Who's
• 32:38
  running
• 32:38
  it,
• 32:39
  who's
• 32:39
  writing
• 32:39
  it,
• 32:39
  what's
• 32:40
  their
• 32:40
  tone,
• 32:40
  all
• 32:41
  those
• 32:41
  things.
• 32:41
  There's
• 32:41
  like
• 32:42
  a
• 32:42
  brand
• 32:42
  and
• 32:42
  key
• 32:42
  risk.
• 32:43
  The,
• 32:44
  the
• 32:44
  value
• 32:44
  discrepancy
• 32:45
  to
• 32:45
  what
• 32:45
  they
• 32:46
  were
• 32:46
  valuing
• 32:46
  at
• 32:46
  what
• 32:47
  they
• 32:47
  think
• 32:47
  they
• 32:47
  could
• 32:47
  get
• 32:48
  for
• 32:48
  it
• 32:48
  versus
• 32:48
  what
• 32:48
  we
• 32:49
  were
• 32:49
  interested
• 32:50
  in
• 32:50
  was,
• 32:51
  I
• 32:51
  mean
• 32:51
  it
• 32:52
  was
• 32:52
  a
• 32:52
  combo
• 32:52
  killer.
• 32:53
  You
• 32:53
  know,
• 32:53
  it
• 32:53
  was
• 32:53
  like,
• 32:53
  hey,
• 32:54
  how
• 32:54
  much
• 32:54
  is
• 32:54
  this?
• 32:54
  $5
• 32:55
  a
• 32:55
  subscriber.
• 32:56
  It's
• 32:56
  like
• 32:56
  hey,
• 32:57
  we're
• 32:57
  at
• 32:57
  literally
• 32:58
  20
• 32:58
  cents
• 32:58
  a
• 32:58
  subscriber.
• 33:00
  Yeah,
• 33:00
  the
• 33:01
  bridge
• 33:01
  is
• 33:01
  too
• 33:01
  far
• 33:01
  to
• 33:01
  get
• 33:02
  across.
• 33:02
  Like
• 33:02
  we
• 33:02
  can
• 33:03
  just
• 33:03
  kill
• 33:03
  this
• 33:04
  right
• 33:04
  off.
• 33:04
  Rip.
• 33:05
  So
• 33:07
  quick
• 33:08
  disqualification
• 33:08
  like
• 33:09
  we
• 33:09
  talked
• 33:09
  about
• 33:09
  earlier,
• 33:09
  it's
• 33:10
  saves
• 33:10
  everybody
• 33:11
  time,
• 33:11
  right?
• 33:11
  Oh
• 33:11
  my
• 33:11
  gosh.
• 33:12
  If
• 33:12
  you
• 33:12
  can
• 33:12
  say
• 33:12
  no
• 33:13
  fast,
• 33:13
  it's
• 33:13
  the
• 33:13
  best
• 33:14
  or
• 33:14
  yes
• 33:15
  fast,
• 33:15
  either
• 33:15
  way,
• 33:16
  like
• 33:16
  just
• 33:17
  don't
• 33:17
  say
• 33:17
  yes
• 33:17
  too
• 33:18
  much.
• 33:19
  And
• 33:19
  you.
• 33:19
  So
• 33:20
  like
• 33:20
  you
• 33:20
  were
• 33:21
  talking
• 33:21
  about
• 33:22
  in
• 33:22
  the
• 33:22
  data,
• 33:22
  in
• 33:23
  the
• 33:23
  marketing
• 33:23
  sense
• 33:23
  like
• 33:24
  and
• 33:24
  what
• 33:24
  you're
• 33:25
  describing
• 33:25
  is
• 33:25
  basically
• 33:25
  a
• 33:26
  highly
• 33:26
  instrumented
• 33:26
  funnel.
• 33:28
  Every
• 33:28
  element
• 33:28
  of
• 33:29
  the
• 33:29
  funnel
• 33:29
  is
• 33:29
  instrumented.
• 33:30
  Every
• 33:31
  opt
• 33:31
  in,
• 33:31
  opt
• 33:32
  out,
• 33:32
  time
• 33:33
  clicking.
• 33:33
  And
• 33:34
  this
• 33:35
  is
• 33:35
  a
• 33:35
  lot
• 33:35
  of,
• 33:35
  this
• 33:35
  is
• 33:35
  my
• 33:36
  background.
• 33:36
  You
• 33:36
  mentioned
• 33:36
  credit
• 33:36
  cards.
• 33:37
  Like
• 33:37
  I
• 33:37
  used
• 33:37
  to
• 33:37
  be
• 33:37
  involved
• 33:38
  in
• 33:38
  that
• 33:38
  funnel
• 33:38
  for
• 33:39
  credit
• 33:40
  cards.
• 33:41
  And
• 33:41
  supplying
• 33:41
  the
• 33:41
  data
• 33:42
  that
• 33:43
  helped
• 33:43
  make
• 33:43
  the
• 33:43
  decisions
• 33:44
  about
• 33:44
  how
• 33:45
  much
• 33:45
  to
• 33:45
  bid
• 33:46
  real
• 33:46
  time,
• 33:47
  how
• 33:47
  much
• 33:47
  to
• 33:47
  bid
• 33:47
  on
• 33:48
  Facebook
• 33:49
  ads,
• 33:49
  how
• 33:49
  much
• 33:49
  to
• 33:49
  bid
• 33:50
  on
• 33:50
  meta
• 33:50
  ads,
• 33:51
  and
• 33:51
  adjusting
• 33:51
  that
• 33:51
  bid
• 33:52
  for
• 33:52
  the
• 33:52
  time
• 33:52
  of
• 33:52
  day
• 33:53
  and
• 33:53
  the
• 33:53
  audience
• 33:53
  and
• 33:54
  the
• 33:54
  demand
• 33:54
  and
• 33:54
  whatever
• 33:54
  was
• 33:55
  happening
• 33:55
  on
• 33:55
  the
• 33:56
  the
• 33:56
  Internet
• 33:56
  as
• 33:56
  well
• 33:57
  as
• 33:57
  once
• 33:57
  you
• 33:57
  get
• 33:57
  into
• 33:57
  the
• 33:58
  funnel,
• 33:59
  every
• 33:59
  single
• 34:00
  millimeter
• 34:00
  you
• 34:00
  move
• 34:00
  that
• 34:01
  mouse
• 34:01
  every
• 34:02
  time
• 34:02
  it
• 34:02
  takes
• 34:03
  you
• 34:03
  to
• 34:03
  do
• 34:03
  everything
• 34:04
  all
• 34:04
  instrumented
• 34:05
  top
• 34:05
  to
• 34:05
  bottom.
• 34:05
  And
• 34:06
  I
• 34:06
  think
• 34:06
  people
• 34:06
  see
• 34:06
  these
• 34:07
  funnels
• 34:09
  and
• 34:09
  think,
• 34:09
  oh,
• 34:10
  I
• 34:11
  mean
• 34:11
  even
• 34:11
  using
• 34:11
  something
• 34:12
  more
• 34:12
  sophisticated
• 34:13
  like
• 34:13
  a
• 34:13
  clickfunnels
• 34:13
  or
• 34:13
  whatever,
• 34:14
  you
• 34:14
  go
• 34:14
  in,
• 34:15
  you
• 34:15
  create
• 34:15
  it
• 34:17
  to
• 34:17
  make
• 34:17
  that
• 34:17
  successful
• 34:18
  for
• 34:18
  you.
• 34:18
  Actually
• 34:18
  the
• 34:19
  key
• 34:19
  for
• 34:19
  you
• 34:19
  is
• 34:19
  instrumenting
• 34:20
  that
• 34:20
  so
• 34:20
  that
• 34:20
  it
• 34:21
  gives
• 34:21
  you
• 34:21
  the
• 34:21
  data
• 34:22
  so
• 34:22
  that
• 34:23
  you
• 34:23
  can
• 34:23
  make
• 34:23
  adjustments
• 34:23
  and
• 34:24
  you
• 34:24
  can
• 34:24
  make
• 34:24
  decisions
• 34:25
  like
• 34:25
  data
• 34:25
  for
• 34:25
  data
• 34:26
  to
• 34:26
  sake
• 34:26
  is
• 34:26
  one
• 34:26
  of
• 34:26
  the
• 34:26
  biggest
• 34:27
  wastes
• 34:27
  of
• 34:27
  time.
• 34:27
  And
• 34:28
  you
• 34:28
  might
• 34:29
  think
• 34:29
  the
• 34:29
  answer
• 34:29
  is
• 34:30
  collect
• 34:30
  all
• 34:31
  the
• 34:31
  data
• 34:31
  about
• 34:31
  all
• 34:31
  the
• 34:31
  things.
• 34:32
  That's
• 34:33
  only
• 34:33
  important
• 34:33
  if
• 34:33
  you
• 34:33
  understand
• 34:34
  which
• 34:34
  data
• 34:34
  is
• 34:34
  critical,
• 34:35
  which
• 34:36
  data
• 34:36
  is
• 34:37
  going
• 34:37
  to
• 34:37
  make
• 34:37
  a
• 34:37
  difference
• 34:38
  to
• 34:39
  some
• 34:40
  of
• 34:40
  those
• 34:40
  top
• 34:40
  line
• 34:40
  metrics
• 34:41
  that
• 34:41
  we
• 34:41
  talked
• 34:41
  about.
• 34:41
  Revenue,
• 34:42
  profitability,
• 34:43
  customer
• 34:43
  lifetime
• 34:44
  value.
• 34:44
  And
• 34:45
  then
• 34:46
  have
• 34:47
  that
• 34:47
  data
• 34:47
  be
• 34:47
  high
• 34:47
  enough
• 34:48
  quality
• 34:48
  that
• 34:48
  you're
• 34:48
  sure
• 34:48
  it's
• 34:49
  correct
• 34:49
  and
• 34:50
  then
• 34:50
  have
• 34:50
  a
• 34:50
  mechanism
• 34:51
  to
• 34:51
  make
• 34:51
  decisions
• 34:52
  based
• 34:52
  off
• 34:52
  of
• 34:52
  that
• 34:52
  so
• 34:52
  that
• 34:53
  you
• 34:53
  can
• 34:53
  adjust
• 34:53
  and
• 34:54
  be
• 34:54
  smart
• 34:54
  with
• 34:54
  it.
• 34:55
  Like
• 34:55
  there's
• 34:55
  no
• 34:55
  point.
• 34:56
  I
• 34:56
  always
• 34:56
  say
• 34:57
  this
• 34:57
  about
• 34:57
  dashboard.
• 34:57
  That
• 34:57
  dashboard
• 34:58
  you
• 34:58
  described,
• 34:58
  like
• 34:59
  clean,
• 34:59
  looking,
• 34:59
  good,
• 35:00
  reliable,
• 35:00
  high
• 35:00
  quality
• 35:01
  data
• 35:01
  behind
• 35:01
  it.
• 35:01
  Yes.
• 35:02
  Like
• 35:02
  check
• 35:02
  mark,
• 35:02
  like
• 35:03
  absolutely
• 35:03
  has
• 35:04
  to
• 35:04
  be
• 35:04
  true.
• 35:04
  But
• 35:05
  if
• 35:05
  you
• 35:05
  have
• 35:05
  a
• 35:05
  dashboard
• 35:06
  that
• 35:06
  you're
• 35:06
  looking
• 35:06
  at
• 35:06
  every
• 35:07
  week
• 35:07
  or
• 35:07
  every
• 35:08
  month
• 35:09
  and
• 35:09
  you
• 35:09
  never
• 35:10
  do
• 35:10
  anything
• 35:10
  as
• 35:10
  a
• 35:10
  result
• 35:11
  of
• 35:11
  looking
• 35:11
  at
• 35:11
  it,
• 35:12
  like
• 35:12
  you're
• 35:13
  probably
• 35:13
  wasting
• 35:13
  your
• 35:13
  time.
• 35:14
  I
• 35:14
  had
• 35:14
  this
• 35:14
  combo
• 35:14
  with
• 35:15
  my
• 35:15
  team
• 35:15
  today.
• 35:16
  I
• 35:16
  was
• 35:16
  like,
• 35:17
  it's
• 35:17
  not
• 35:18
  that
• 35:18
  big
• 35:18
  of
• 35:18
  a
• 35:18
  deal
• 35:18
  if
• 35:19
  our
• 35:19
  percentages
• 35:19
  are
• 35:20
  off
• 35:20
  a
• 35:20
  little
• 35:20
  bit
• 35:22
  for
• 35:22
  that
• 35:22
  one
• 35:23
  thing.
• 35:23
  Because
• 35:24
  we're
• 35:24
  not
• 35:24
  doing
• 35:24
  anything
• 35:25
  with
• 35:25
  the
• 35:25
  data.
• 35:26
  Yeah,
• 35:27
  exactly.
• 35:27
  Cool.
• 35:28
  We
• 35:28
  have
• 35:28
  a
• 35:28
  dialed
• 35:29
  like,
• 35:30
  you
• 35:31
  know,
• 35:31
  lead
• 35:31
  magnet
• 35:32
  to
• 35:32
  pop
• 35:32
  up
• 35:33
  conversion
• 35:33
  metric
• 35:34
  and
• 35:34
  we
• 35:34
  spent
• 35:35
  all
• 35:35
  this
• 35:35
  time
• 35:35
  getting
• 35:36
  an
• 35:36
  automation
• 35:36
  that
• 35:37
  hits
• 35:37
  to
• 35:37
  slack
• 35:38
  perfectly
• 35:38
  and
• 35:39
  we
• 35:39
  configured
• 35:39
  it.
• 35:40
  I'm
• 35:40
  like,
• 35:41
  what
• 35:42
  decision
• 35:42
  did
• 35:43
  that
• 35:43
  data
• 35:43
  drive?
• 35:45
  Did
• 35:45
  we
• 35:45
  change
• 35:45
  the
• 35:45
  pop
• 35:46
  up?
• 35:48
  Yeah.
• 35:48
  Have
• 35:48
  we
• 35:48
  changed
• 35:49
  the
• 35:49
  copy?
• 35:49
  Have
• 35:49
  we
• 35:50
  changed
• 35:50
  the
• 35:50
  offer?
• 35:51
  No,
• 35:51
  no,
• 35:51
  we
• 35:51
  just,
• 35:52
  we
• 35:52
  need
• 35:52
  to
• 35:53
  know
• 35:53
  if
• 35:53
  it's
• 35:53
  32
• 35:53
  or
• 35:54
  34.
• 35:55
  I'm
• 35:55
  like,
• 35:56
  I
• 35:56
  don't
• 35:56
  think
• 35:56
  so.
• 35:57
  I
• 35:57
  don't
• 35:57
  think
• 35:57
  so.
• 35:58
  Yeah.
• 35:58
  And
• 35:59
  that's
• 35:59
  the
• 35:59
  answer.
• 35:59
  Like
• 36:00
  so.
• 36:00
  Yeah.
• 36:00
  If
• 36:00
  you're
• 36:00
  measuring
• 36:01
  that
• 36:01
  and
• 36:01
  you've
• 36:01
  got
• 36:01
  a
• 36:01
  tolerance
• 36:02
  of
• 36:02
  32
• 36:02
  to
• 36:02
  34,
• 36:03
  what
• 36:04
  do
• 36:04
  you
• 36:04
  do
• 36:04
  when
• 36:04
  it's
• 36:04
  35?
• 36:05
  What
• 36:05
  do
• 36:05
  you
• 36:05
  do
• 36:06
  when
• 36:06
  it's
• 36:06
  31,
• 36:07
  right?
• 36:07
  That's
• 36:07
  like,
• 36:08
  that's
• 36:08
  the.
• 36:08
  Or
• 36:09
  below
• 36:09
  or
• 36:09
  above,
• 36:09
  like
• 36:10
  whatever
• 36:10
  it
• 36:10
  might
• 36:10
  be.
• 36:10
  Or
• 36:11
  like
• 36:11
  why
• 36:12
  don't
• 36:12
  we
• 36:12
  flip
• 36:12
  the
• 36:12
  conversion
• 36:13
  to
• 36:13
  purchase?
• 36:15
  If
• 36:15
  it's
• 36:15
  0.5
• 36:16
  or
• 36:16
  1.5,
• 36:17
  why
• 36:17
  don't
• 36:17
  we
• 36:17
  make
• 36:17
  it?
• 36:18
  How
• 36:18
  can
• 36:18
  we
• 36:18
  three
• 36:18
  exit
• 36:21
  now
• 36:21
  we're
• 36:21
  like
• 36:22
  closer
• 36:22
  to
• 36:22
  revenue
• 36:23
  and
• 36:23
  closer
• 36:23
  to
• 36:24
  dollars,
• 36:24
  which
• 36:25
  is
• 36:25
  even
• 36:25
  better
• 36:26
  to
• 36:26
  optimize.
• 36:28
  You
• 36:28
  know,
• 36:29
  instead
• 36:29
  of
• 36:29
  worrying
• 36:29
  about
• 36:30
  people
• 36:30
  leaving
• 36:30
  the
• 36:30
  site,
• 36:30
  why
• 36:30
  don't
• 36:31
  we
• 36:31
  focus
• 36:31
  on
• 36:31
  people
• 36:31
  that
• 36:32
  are
• 36:32
  like
• 36:32
  actively
• 36:33
  like,
• 36:33
  you
• 36:33
  know,
• 36:34
  devouring
• 36:34
  emails
• 36:35
  and
• 36:36
  consuming
• 36:36
  all
• 36:37
  the
• 36:37
  lead
• 36:37
  magnets
• 36:37
  and
• 36:38
  watching
• 36:38
  all
• 36:38
  the
• 36:38
  content,
• 36:38
  etc.
• 36:39
  So
• 36:40
  it's
• 36:40
  like
• 36:41
  if
• 36:41
  you
• 36:41
  have
• 36:42
  beautiful
• 36:42
  data,
• 36:42
  right,
• 36:43
  it's
• 36:43
  like
• 36:43
  you
• 36:44
  need
• 36:44
  to
• 36:44
  also
• 36:45
  select
• 36:45
  which
• 36:46
  beautiful
• 36:46
  data
• 36:46
  to
• 36:47
  follow.
• 36:47
  Yeah,
• 36:48
  no,
• 36:48
  absolutely,
• 36:48
  absolutely
• 36:49
  true.
• 36:49
  Absolutely
• 36:50
  true.
• 36:50
  And
• 36:51
  you
• 36:51
  know,
• 36:51
  I've
• 36:51
  seen
• 36:52
  and
• 36:52
  heard
• 36:52
  many
• 36:52
  stories
• 36:52
  of
• 36:53
  company
• 36:53
  valuations
• 36:54
  falling
• 36:54
  apart
• 36:54
  because
• 36:54
  of,
• 36:55
  because
• 36:55
  of
• 36:55
  data
• 36:55
  that's
• 36:56
  configured
• 36:57
  either
• 36:57
  for
• 36:58
  someone's
• 36:58
  ego
• 36:59
  or
• 36:59
  configured
• 36:59
  to
• 37:00
  reaffirm
• 37:01
  a
• 37:01
  bias
• 37:01
  or
• 37:01
  configured
• 37:02
  to
• 37:02
  make
• 37:02
  everyone
• 37:02
  feel
• 37:03
  good
• 37:03
  about
• 37:03
  themselves.
• 37:03
  Like,
• 37:04
  you
• 37:04
  know
• 37:04
  what
• 37:04
  better
• 37:05
  feeling
• 37:05
  is
• 37:05
  the
• 37:05
  Jordan
• 37:06
  than
• 37:06
  we
• 37:06
  all
• 37:06
  sit
• 37:06
  around
• 37:06
  and
• 37:06
  look
• 37:07
  at
• 37:07
  a
• 37:07
  dashboard
• 37:07
  and
• 37:08
  everything's
• 37:08
  green
• 37:08
  and
• 37:08
  we
• 37:08
  all
• 37:08
  feel
• 37:09
  great
• 37:09
  about
• 37:09
  ourselves
• 37:10
  and
• 37:10
  we
• 37:10
  move
• 37:10
  on.
• 37:11
  But
• 37:11
  you
• 37:12
  know,
• 37:12
  if
• 37:12
  you've
• 37:12
  got
• 37:13
  projections
• 37:13
  that
• 37:14
  you
• 37:14
  don't
• 37:14
  have
• 37:14
  a
• 37:14
  solid
• 37:15
  basis
• 37:15
  for,
• 37:16
  then
• 37:16
  you
• 37:17
  might
• 37:17
  attract
• 37:17
  a
• 37:17
  buyer.
• 37:18
  But
• 37:18
  then
• 37:18
  as
• 37:18
  soon
• 37:18
  as
• 37:19
  a
• 37:19
  buyer
• 37:19
  starts
• 37:19
  sort
• 37:20
  of
• 37:20
  knocking
• 37:20
  on
• 37:20
  the
• 37:20
  wood
• 37:21
  a
• 37:21
  little
• 37:21
  bit
• 37:21
  and,
• 37:22
  and
• 37:22
  realize
• 37:22
  there's
• 37:23
  the,
• 37:23
  there's
• 37:23
  no
• 37:24
  logical
• 37:24
  basis
• 37:25
  for
• 37:25
  your
• 37:25
  projection
• 37:26
  of
• 37:26
  like
• 37:26
  we're
• 37:26
  going
• 37:26
  to
• 37:26
  go
• 37:26
  50%
• 37:27
  in
• 37:28
  the
• 37:28
  next
• 37:28
  year.
• 37:28
  Like
• 37:29
  based
• 37:29
  on
• 37:29
  what?
• 37:30
  Right,
• 37:31
  Based
• 37:32
  on
• 37:32
  Vibes.
• 37:33
  Yeah,
• 37:33
  based
• 37:33
  on
• 37:34
  Vibes
• 37:34
  we're
• 37:34
  going
• 37:34
  to
• 37:34
  go
• 37:35
  50
• 37:35
  next
• 37:35
  year.
• 37:35
  Therefore
• 37:36
  you
• 37:36
  need
• 37:36
  to
• 37:36
  pay
• 37:36
  us
• 37:36
  an
• 37:37
  extra
• 37:37
  $5
• 37:37
  million
• 37:38
  for
• 37:38
  this
• 37:38
  business.
• 37:39
  Like
• 37:39
  and
• 37:40
  it
• 37:40
  doesn't
• 37:40
  work
• 37:40
  like
• 37:40
  way
• 37:41
  that
• 37:41
  way.
• 37:41
  And
• 37:41
  the
• 37:41
  other
• 37:41
  thing
• 37:42
  as
• 37:42
  well,
• 37:43
  like
• 37:43
  the
• 37:44
  profits,
• 37:45
  views,
• 37:46
  whatever
• 37:46
  they
• 37:46
  might
• 37:46
  be,
• 37:47
  like
• 37:48
  revenue,
• 37:48
  if
• 37:49
  you
• 37:49
  can't
• 37:49
  tie
• 37:49
  everything
• 37:49
  back
• 37:50
  in
• 37:50
  a
• 37:50
  way
• 37:50
  that,
• 37:51
  that
• 37:51
  all
• 37:51
  falls
• 37:52
  together,
• 37:53
  then
• 37:54
  people
• 37:54
  are
• 37:55
  going
• 37:55
  to
• 37:55
  flag
• 37:55
  data
• 37:55
  risk
• 37:56
  and
• 37:56
  start
• 37:56
  knocking
• 37:56
  valuations
• 37:57
  down
• 37:57
  very,
• 37:58
  very,
• 37:58
  very
• 37:58
  fast.
• 37:58
  And
• 37:59
  that's,
• 37:59
  that's
• 37:59
  absolutely
• 38:00
  what
• 38:00
  I
• 38:00
  see.
• 38:01
  And
• 38:01
  it's
• 38:01
  not,
• 38:02
  it's
• 38:02
  not
• 38:02
  a
• 38:02
  tool
• 38:02
  thing.
• 38:03
  Like
• 38:03
  I've
• 38:04
  spoken
• 38:04
  to
• 38:04
  many
• 38:05
  people
• 38:05
  about
• 38:05
  this.
• 38:06
  It's,
• 38:06
  it's,
• 38:08
  there's
• 38:08
  a
• 38:08
  broad
• 38:09
  brush
• 38:09
  that
• 38:09
  people
• 38:10
  can
• 38:10
  throw
• 38:10
  around
• 38:10
  of
• 38:12
  oh,
• 38:12
  there's
• 38:12
  this
• 38:12
  eight
• 38:13
  figure
• 38:13
  business
• 38:13
  and
• 38:13
  it's
• 38:13
  running
• 38:14
  Excel,
• 38:14
  you
• 38:15
  know,
• 38:15
  if
• 38:15
  that
• 38:15
  Excel
• 38:15
  is
• 38:16
  governed
• 38:16
  the
• 38:16
  right
• 38:16
  way
• 38:16
  and
• 38:17
  the
• 38:17
  access
• 38:17
  is
• 38:17
  controlled
• 38:18
  the
• 38:18
  right
• 38:18
  way
• 38:18
  and
• 38:19
  the
• 38:19
  columns
• 38:19
  and
• 38:19
  rows
• 38:20
  are
• 38:20
  protected
• 38:20
  the
• 38:20
  right
• 38:20
  way
• 38:21
  and
• 38:21
  the
• 38:21
  sources
• 38:22
  of
• 38:22
  data
• 38:22
  that,
• 38:23
  that
• 38:23
  feed
• 38:23
  The
• 38:24
  Excel
• 38:25
  are
• 38:25
  there.
• 38:25
  So
• 38:25
  say
• 38:26
  for
• 38:26
  example,
• 38:27
  this
• 38:27
  is
• 38:27
  what
• 38:27
  I
• 38:27
  was
• 38:27
  talking
• 38:28
  with
• 38:28
  somebody
• 38:28
  else
• 38:28
  about
• 38:28
  on
• 38:29
  another
• 38:29
  episode,
• 38:31
  all
• 38:31
  your
• 38:31
  revenue
• 38:31
  stored
• 38:32
  in
• 38:32
  Excel
• 38:32
  or
• 38:32
  Google
• 38:32
  Sheets,
• 38:33
  whatever
• 38:33
  it
• 38:33
  might
• 38:33
  be.
• 38:34
  If
• 38:34
  your
• 38:35
  only
• 38:36
  source
• 38:36
  of
• 38:36
  revenue
• 38:36
  is
• 38:36
  Stripe
• 38:37
  and
• 38:38
  you
• 38:38
  can
• 38:38
  at
• 38:38
  any
• 38:38
  point
• 38:39
  in
• 38:39
  time
• 38:39
  go
• 38:39
  into
• 38:39
  your
• 38:40
  Stripe
• 38:40
  account
• 38:40
  and
• 38:40
  re
• 38:41
  export
• 38:41
  everything
• 38:41
  from
• 38:42
  Stripe
• 38:42
  or
• 38:43
  point
• 38:43
  in
• 38:44
  the
• 38:44
  example
• 38:44
  we're
• 38:44
  talking
• 38:44
  about,
• 38:45
  you
• 38:45
  have
• 38:45
  a
• 38:45
  buyer
• 38:46
  interested
• 38:46
  in
• 38:46
  your
• 38:46
  business
• 38:47
  and
• 38:48
  they're
• 38:48
  going
• 38:48
  to
• 38:48
  look
• 38:48
  at
• 38:49
  the
• 38:49
  Excel
• 38:49
  and
• 38:49
  be
• 38:49
  like
• 38:50
  the
• 38:50
  Google
• 38:51
  Sheet.
• 38:51
  How
• 38:51
  do
• 38:51
  I
• 38:51
  know
• 38:52
  this
• 38:52
  is
• 38:52
  correct?
• 38:52
  If
• 38:53
  you
• 38:53
  can
• 38:53
  say
• 38:53
  like,
• 38:54
  well
• 38:54
  here
• 38:54
  we
• 38:55
  are
• 38:55
  over
• 38:56
  here
• 38:56
  on
• 38:56
  this
• 38:56
  system
• 38:57
  of
• 38:57
  record
• 38:57
  exactly
• 38:58
  the
• 38:58
  same
• 38:58
  numbers
• 38:59
  and
• 38:59
  exactly
• 38:59
  the
• 38:59
  same
• 39:00
  place
• 39:00
  and
• 39:00
  let's
• 39:00
  run
• 39:00
  a
• 39:00
  side
• 39:00
  by
• 39:01
  side
• 39:01
  comparison
• 39:01
  and
• 39:01
  then
• 39:02
  you
• 39:02
  build,
• 39:03
  start
• 39:03
  to
• 39:03
  build
• 39:03
  credibility.
• 39:04
  If
• 39:05
  however
• 39:05
  you
• 39:05
  have
• 39:05
  multiple
• 39:06
  sources
• 39:06
  of
• 39:06
  revenue,
• 39:07
  it's
• 39:07
  coming
• 39:07
  from
• 39:07
  all
• 39:07
  over
• 39:07
  the
• 39:08
  place
• 39:08
  and
• 39:08
  what
• 39:08
  you've
• 39:09
  got
• 39:09
  in
• 39:09
  your
• 39:09
  Google
• 39:09
  sheet
• 39:10
  doesn't
• 39:10
  match
• 39:10
  what's
• 39:11
  on
• 39:11
  the
• 39:11
  host
• 39:11
  system
• 39:12
  and
• 39:12
  then
• 39:13
  you've
• 39:13
  then
• 39:14
  taken
• 39:14
  as
• 39:15
  happens
• 39:15
  a
• 39:15
  high
• 39:15
  level
• 39:16
  number
• 39:16
  like
• 39:16
  revenue
• 39:16
  or
• 39:17
  profit
• 39:17
  and
• 39:17
  included
• 39:18
  that
• 39:18
  in
• 39:18
  a
• 39:18
  different
• 39:18
  calculation
• 39:19
  and
• 39:19
  then
• 39:19
  that
• 39:20
  in
• 39:20
  a
• 39:20
  different
• 39:20
  calculation
• 39:21
  and
• 39:21
  then
• 39:21
  we
• 39:21
  found
• 39:21
  out
• 39:22
  the
• 39:22
  initial
• 39:22
  number
• 39:22
  is
• 39:22
  wrong.
• 39:23
  Like
• 39:24
  the
• 39:24
  people
• 39:25
  lose
• 39:25
  trust
• 39:25
  very
• 39:26
  quickly
• 39:26
  when
• 39:26
  the
• 39:26
  data
• 39:26
  doesn't
• 39:27
  hold
• 39:27
  up.
• 39:28
  Yeah,
• 39:29
  and
• 39:29
  time
• 39:30
  it
• 39:30
  takes
• 39:30
  to
• 39:31
  verify
• 39:32
  that
• 39:33
  it's
• 39:33
  attention
• 39:34
  and
• 39:34
  if
• 39:34
  attention
• 39:35
  is
• 39:35
  scarce,
• 39:36
  you
• 39:37
  have
• 39:37
  to
• 39:37
  keep
• 39:37
  it.
• 39:38
  And
• 39:38
  if
• 39:38
  the
• 39:39
  longer
• 39:39
  it
• 39:39
  goes,
• 39:40
  time
• 39:40
  kills
• 39:40
  all
• 39:41
  deals.
• 39:42
  So
• 39:42
  you
• 39:42
  need
• 39:42
  to
• 39:43
  have
• 39:43
  your
• 39:44
  data
• 39:45
  in
• 39:46
  a
• 39:46
  configurable
• 39:47
  way
• 39:47
  for
• 39:47
  you
• 39:49
  that
• 39:49
  allows
• 39:49
  them
• 39:50
  to
• 39:50
  ask
• 39:50
  questions.
• 39:52
  But
• 39:52
  you
• 39:53
  are
• 39:53
  also
• 39:54
  familiar
• 39:54
  enough
• 39:54
  with
• 39:54
  your
• 39:55
  data
• 39:55
  where
• 39:55
  you
• 39:55
  can
• 39:55
  configure
• 39:56
  and
• 39:56
  modify
• 39:57
  it
• 39:57
  and
• 39:57
  contort
• 39:58
  it
• 39:58
  to
• 39:58
  what
• 39:59
  they
• 39:59
  care
• 39:59
  about.
• 40:00
  Because
• 40:00
  like
• 40:00
  one
• 40:00
  acquirer
• 40:01
  might
• 40:01
  value
• 40:02
  the
• 40:02
  distribution
• 40:03
  higher
• 40:03
  and
• 40:03
  that
• 40:03
  like
• 40:04
  micro
• 40:04
  funnel,
• 40:05
  like
• 40:05
  you
• 40:05
  know,
• 40:05
  like
• 40:06
  for
• 40:06
  media
• 40:06
  buying
• 40:07
  or
• 40:07
  the
• 40:07
  other
• 40:07
  one
• 40:08
  is
• 40:08
  buying
• 40:08
  you
• 40:09
  completely
• 40:09
  as
• 40:10
  a
• 40:10
  revenue
• 40:11
  booster
• 40:12
  because
• 40:12
  they're
• 40:12
  going
• 40:12
  to
• 40:13
  get
• 40:13
  acquired.
• 40:14
  So
• 40:14
  you
• 40:14
  have
• 40:14
  to
• 40:14
  understand
• 40:14
  what
• 40:15
  their
• 40:15
  dream,
• 40:15
  what
• 40:16
  the
• 40:16
  dream
• 40:16
  outcome
• 40:16
  is
• 40:17
  for
• 40:17
  the
• 40:17
  acquisition
• 40:18
  in
• 40:18
  the
• 40:18
  first
• 40:18
  place
• 40:19
  and
• 40:19
  then
• 40:20
  use
• 40:20
  the
• 40:20
  data
• 40:20
  as
• 40:21
  a
• 40:21
  selling
• 40:21
  leverage
• 40:22
  credibility
• 40:22
  to
• 40:22
  your
• 40:22
  point,
• 40:23
  as
• 40:24
  the
• 40:24
  booster
• 40:25
  and
• 40:25
  to
• 40:25
  keep
• 40:26
  their
• 40:26
  attention.
• 40:26
  Like
• 40:26
  if
• 40:26
  you're
• 40:27
  dialed
• 40:27
  and
• 40:28
  you're
• 40:28
  like
• 40:28
  yeah,
• 40:28
  I
• 40:28
  got
• 40:28
  all
• 40:28
  my
• 40:28
  data,
• 40:29
  just
• 40:29
  let
• 40:29
  me
• 40:29
  know
• 40:29
  what
• 40:29
  you
• 40:29
  need.
• 40:30
  And
• 40:30
  then
• 40:30
  in
• 40:30
  10
• 40:30
  minutes
• 40:31
  you
• 40:31
  send
• 40:31
  them
• 40:31
  like
• 40:32
  a
• 40:32
  beautiful
• 40:33
  rip
• 40:33
  of
• 40:34
  like
• 40:34
  just
• 40:34
  to
• 40:35
  get
• 40:35
  the
• 40:35
  beak
• 40:35
  wet.
• 40:36
  They're
• 40:37
  gonna
• 40:37
  be
• 40:37
  like,
• 40:37
  oh,
• 40:37
  this
• 40:37
  guy,
• 40:38
  this
• 40:38
  girl,
• 40:39
  they,
• 40:40
  they're
• 40:40
  dialed,
• 40:41
  they
• 40:41
  know
• 40:41
  what's
• 40:42
  going
• 40:42
  on,
• 40:42
  they
• 40:42
  know
• 40:42
  what
• 40:42
  they're
• 40:42
  doing
• 40:44
  and
• 40:44
  it's
• 40:44
  a
• 40:44
  joy
• 40:44
  to
• 40:44
  work
• 40:45
  with,
• 40:45
  right?
• 40:46
  If
• 40:46
  it
• 40:46
  takes
• 40:46
  a
• 40:46
  week
• 40:46
  to
• 40:46
  get
• 40:46
  that
• 40:47
  answer
• 40:47
  back,
• 40:47
  then
• 40:48
  the
• 40:49
  seeds
• 40:49
  of
• 40:49
  doubt
• 40:50
  are
• 40:50
  already
• 40:50
  sown.
• 40:51
  Well,
• 40:51
  they're
• 40:52
  like,
• 40:52
  what
• 40:52
  else
• 40:52
  is
• 40:52
  wrong?
• 40:53
  You
• 40:53
  know?
• 40:53
  Yeah.
• 40:54
  They're
• 40:54
  immediately
• 40:54
  like,
• 40:55
  what
• 40:55
  else
• 40:55
  would
• 40:56
  take
• 40:56
  a
• 40:56
  week?
• 40:56
  Yeah.
• 40:56
  Why
• 40:57
  yeah,
• 40:57
  is
• 40:58
  this
• 40:58
  not
• 40:58
  a
• 40:58
  priority?
• 40:58
  Suddenly?
• 41:00
  The
• 41:01
  newsletters
• 41:01
  are
• 41:02
  a
• 41:02
  great
• 41:02
  example.
• 41:02
  Like
• 41:02
  you
• 41:02
  talked
• 41:03
  about
• 41:03
  number
• 41:03
  of
• 41:03
  subs
• 41:04
  for
• 41:04
  some
• 41:04
  of
• 41:04
  these
• 41:04
  AR
• 41:04
  newsletters.
• 41:05
  Your
• 41:05
  200k
• 41:06
  subs
• 41:06
  might
• 41:06
  make
• 41:07
  you
• 41:07
  feel
• 41:07
  really
• 41:07
  good
• 41:08
  and
• 41:08
  you
• 41:08
  can
• 41:08
  talk
• 41:08
  about
• 41:09
  that
• 41:09
  number
• 41:09
  and
• 41:10
  use
• 41:10
  it
• 41:10
  as
• 41:10
  leverage
• 41:11
  and
• 41:11
  whatever
• 41:11
  else,
• 41:12
  but
• 41:12
  if
• 41:12
  it
• 41:12
  comes
• 41:12
  down
• 41:12
  to
• 41:12
  it,
• 41:13
  a
• 41:13
  buyer
• 41:14
  is
• 41:14
  going
• 41:14
  to
• 41:14
  say,
• 41:15
  okay,
• 41:15
  well
• 41:15
  what's
• 41:15
  the
• 41:16
  open
• 41:16
  rate?
• 41:17
  And
• 41:17
  if
• 41:17
  you've
• 41:18
  got
• 41:18
  200K
• 41:19
  subs
• 41:19
  and
• 41:19
  150
• 41:20
  of
• 41:20
  them,
• 41:21
  K
• 41:21
  of
• 41:21
  them
• 41:21
  are
• 41:22
  weirdo
• 41:22
  bots
• 41:23
  who
• 41:23
  never
• 41:23
  open
• 41:24
  emails
• 41:25
  and
• 41:25
  have
• 41:26
  got,
• 41:27
  you
• 41:27
  know
• 41:27
  about
• 41:28
  your
• 41:28
  bounce
• 41:28
  rate
• 41:28
  super
• 41:29
  high,
• 41:29
  like
• 41:30
  that's
• 41:30
  not
• 41:30
  a
• 41:30
  valuable
• 41:30
  audience
• 41:31
  anymore.
• 41:31
  And
• 41:32
  it
• 41:32
  might
• 41:32
  have
• 41:32
  made
• 41:32
  you
• 41:32
  feel
• 41:32
  good
• 41:33
  to
• 41:33
  talk
• 41:33
  about
• 41:33
  200k
• 41:33
  subscribers.
• 41:34
  When
• 41:34
  it
• 41:34
  comes
• 41:34
  to
• 41:35
  the
• 41:35
  actual
• 41:35
  value
• 41:35
  of
• 41:35
  that
• 41:36
  newsletter
• 41:36
  distribution,
• 41:37
  it's,
• 41:38
  you
• 41:38
  know,
• 41:38
  what's
• 41:38
  really
• 41:39
  important
• 41:39
  is
• 41:39
  who's
• 41:40
  reading
• 41:40
  it
• 41:40
  and
• 41:40
  who's
• 41:40
  opening
• 41:41
  it
• 41:41
  rather
• 41:41
  than
• 41:41
  how
• 41:41
  many
• 41:42
  people
• 41:42
  are
• 41:42
  you
• 41:42
  sending
• 41:42
  it
• 41:42
  to.
• 41:43
  Right.
• 41:43
  That's
• 41:44
  another
• 41:44
  really
• 41:44
  good
• 41:44
  example
• 41:45
  of
• 41:46
  what
• 41:46
  could
• 41:46
  be
• 41:46
  a
• 41:47
  glitter
• 41:47
  metric
• 41:47
  as
• 41:48
  I've
• 41:49
  come
• 41:49
  to
• 41:49
  come
• 41:50
  to
• 41:50
  know
• 41:50
  them.
• 41:50
  It's
• 41:50
  something
• 41:50
  that
• 41:51
  makes
• 41:51
  people
• 41:51
  involved
• 41:52
  with
• 41:52
  the
• 41:52
  product
• 41:52
  feel
• 41:52
  good
• 41:53
  but
• 41:53
  don't
• 41:54
  actually
• 41:54
  speak
• 41:54
  to
• 41:54
  the
• 41:54
  value,
• 41:56
  the
• 41:57
  enterprise
• 41:57
  value
• 41:57
  of
• 41:59
  the
• 41:59
  thing.
• 42:02
  So
• 42:02
  true.
• 42:03
  Yeah,
• 42:03
  yeah.
• 42:04
  So
• 42:05
  what's
• 42:05
  next
• 42:05
  for
• 42:05
  you
• 42:06
  with
• 42:06
  IdeaBriser?
• 42:07
  What,
• 42:07
  what
• 42:08
  data
• 42:08
  points
• 42:08
  are
• 42:08
  you
• 42:08
  looking
• 42:09
  at
• 42:09
  with
• 42:09
  Idea
• 42:09
  Browser
• 42:10
  as
• 42:10
  you
• 42:10
  look
• 42:10
  to
• 42:10
  grow
• 42:11
  it
• 42:11
  and
• 42:12
  you
• 42:12
  know,
• 42:13
  what
• 42:13
  are
• 42:13
  the
• 42:13
  key
• 42:14
  KPIs?
• 42:15
  Are
• 42:15
  you
• 42:15
  looking
• 42:15
  to
• 42:15
  grow
• 42:16
  subscriber
• 42:17
  numbers?
• 42:17
  Are
• 42:17
  you
• 42:17
  looking
• 42:17
  to
• 42:18
  grow
• 42:18
  the
• 42:18
  number
• 42:18
  of
• 42:18
  ideas
• 42:19
  that
• 42:19
  turn
• 42:20
  into
• 42:20
  businesses?
• 42:20
  Like,
• 42:21
  what
• 42:22
  have
• 42:22
  you
• 42:22
  got
• 42:22
  your
• 42:22
  team
• 42:22
  pointed
• 42:23
  at?
• 42:23
  Yeah,
• 42:23
  I
• 42:24
  mean
• 42:24
  it's
• 42:25
  all
• 42:25
  the
• 42:25
  above
• 42:25
  really.
• 42:26
  So
• 42:26
  there's
• 42:26
  like
• 42:26
  kind
• 42:27
  of
• 42:27
  buckets,
• 42:27
  like,
• 42:27
  yeah,
• 42:27
  we're
• 42:28
  growing
• 42:28
  the
• 42:28
  ideas
• 42:28
  and
• 42:29
  we've
• 42:29
  got
• 42:29
  a
• 42:29
  system
• 42:29
  where
• 42:29
  we
• 42:30
  launch
• 42:30
  four
• 42:30
  ideas
• 42:31
  a
• 42:31
  day,
• 42:32
  one
• 42:32
  publicly
• 42:33
  and
• 42:33
  then
• 42:33
  three
• 42:34
  into
• 42:34
  the
• 42:34
  database,
• 42:35
  as
• 42:35
  well
• 42:35
  as
• 42:36
  trends
• 42:36
  and
• 42:36
  market
• 42:36
  signals
• 42:37
  to
• 42:37
  follow
• 42:38
  that.
• 42:40
  The
• 42:40
  goal
• 42:40
  is
• 42:40
  to
• 42:41
  like
• 42:42
  be
• 42:43
  and
• 42:43
  own
• 42:43
  the
• 42:44
  workflows
• 42:45
  of
• 42:46
  helping
• 42:47
  people
• 42:48
  start
• 42:48
  and
• 42:49
  operate
• 42:50
  businesses.
• 42:52
  So
• 42:52
  we
• 42:53
  really
• 42:53
  like
• 42:54
  want
• 42:54
  to
• 42:54
  provide
• 42:55
  tools
• 42:55
  or
• 42:56
  plug
• 42:56
  into
• 42:57
  tools
• 42:58
  that
• 42:58
  help
• 42:58
  people
• 42:59
  accelerate
• 43:01
  both
• 43:01
  starting
• 43:02
  and
• 43:02
  and
• 43:03
  building.
• 43:03
  Because
• 43:03
  like
• 43:03
  the
• 43:04
  start's
• 43:04
  one
• 43:04
  thing,
• 43:05
  but
• 43:05
  the
• 43:05
  first
• 43:05
  pivot,
• 43:06
  you're
• 43:06
  still
• 43:07
  in
• 43:07
  start
• 43:07
  mode
• 43:08
  and.
• 43:09
  Right.
• 43:10
  It's
• 43:10
  like
• 43:10
  cool.
• 43:11
  You
• 43:11
  launched
• 43:11
  the
• 43:11
  lead
• 43:11
  magnet.
• 43:12
  That
• 43:12
  was
• 43:12
  the
• 43:12
  wrong
• 43:12
  lead
• 43:12
  magnet.
• 43:13
  How
• 43:13
  do
• 43:13
  we
• 43:15
  provide
• 43:15
  agents
• 43:16
  and
• 43:16
  frameworks
• 43:17
  and
• 43:17
  experiences?
• 43:18
  Basically
• 43:18
  productizing
• 43:19
  our
• 43:19
  own
• 43:19
  process
• 43:20
  to
• 43:21
  do
• 43:22
  consulting
• 43:22
  at
• 43:23
  scale
• 43:23
  is
• 43:24
  really
• 43:24
  the
• 43:25
  goal
• 43:25
  for
• 43:25
  Ideabrouser.
• 43:27
  It's
• 43:28
  like,
• 43:28
  can
• 43:28
  we
• 43:28
  become
• 43:29
  the
• 43:29
  best
• 43:29
  place
• 43:29
  to
• 43:29
  start
• 43:30
  can
• 43:31
  we
• 43:31
  help
• 43:31
  people
• 43:32
  ship?
• 43:32
  I
• 43:32
  think
• 43:32
  if
• 43:33
  we
• 43:33
  do
• 43:34
  put
• 43:34
  the
• 43:34
  best
• 43:34
  ideas
• 43:35
  out
• 43:35
  into
• 43:35
  the
• 43:35
  world
• 43:35
  and
• 43:36
  the
• 43:36
  trends,
• 43:36
  the
• 43:37
  downtale,
• 43:37
  like
• 43:38
  people
• 43:38
  will
• 43:38
  start
• 43:38
  businesses
• 43:40
  and
• 43:40
  that
• 43:41
  metric
• 43:41
  will
• 43:41
  come
• 43:42
  as
• 43:43
  a
• 43:43
  success.
• 43:43
  You
• 43:43
  know,
• 43:44
  we
• 43:44
  didn't
• 43:44
  start
• 43:44
  idea
• 43:44
  browsers.
• 43:45
  Someone
• 43:45
  could
• 43:45
  flip
• 43:45
  it,
• 43:46
  flip
• 43:46
  an
• 43:46
  idea
• 43:47
  in
• 43:47
  7
• 43:47
  days
• 43:47
  for
• 43:48
  15k.
• 43:48
  But
• 43:48
  like
• 43:49
  that's
• 43:49
  happened.
• 43:50
  But
• 43:50
  it
• 43:50
  happened,
• 43:50
  right?
• 43:51
  And
• 43:51
  like
• 43:51
  we
• 43:52
  store
• 43:52
  that
• 43:52
  in
• 43:52
  our
• 43:52
  little
• 43:53
  pocket.
• 43:53
  We're
• 43:53
  like,
• 43:54
  Josh
• 43:54
  killed
• 43:54
  it.
• 43:55
  Great.
• 43:55
  Oh,
• 43:55
  Grant
• 43:56
  Graham,
• 43:56
  he's
• 43:57
  doing
• 43:57
  it.
• 43:57
  Bo,
• 43:58
  he's
• 43:58
  doing
• 43:58
  it.
• 43:58
  Sally,
• 43:59
  she
• 43:59
  did
• 43:59
  it.
• 44:00
  You
• 44:00
  know,
• 44:00
  just
• 44:00
  collecting
• 44:01
  these
• 44:01
  things
• 44:02
  along
• 44:02
  the
• 44:02
  way
• 44:02
  to
• 44:03
  like
• 44:03
  show
• 44:03
  people
• 44:03
  what's
• 44:04
  possible.
• 44:04
  But
• 44:05
  yeah,
• 44:05
  the,
• 44:05
  the
• 44:06
  real
• 44:07
  like
• 44:07
  North
• 44:07
  Star
• 44:08
  is
• 44:08
  like
• 44:09
  the
• 44:09
  top
• 44:09
  and
• 44:09
  the
• 44:09
  bottom
• 44:10
  to
• 44:10
  me
• 44:10
  is
• 44:11
  like
• 44:12
  how
• 44:12
  many
• 44:13
  people
• 44:13
  can
• 44:14
  we
• 44:14
  get
• 44:14
  into
• 44:14
  the
• 44:14
  free
• 44:15
  product?
• 44:16
  And
• 44:17
  then
• 44:17
  we
• 44:17
  have
• 44:17
  a
• 44:17
  system
• 44:18
  to
• 44:18
  move
• 44:18
  people
• 44:18
  through
• 44:20
  the
• 44:20
  buying
• 44:21
  journey
• 44:21
  and
• 44:22
  then
• 44:22
  ultimately
• 44:23
  become
• 44:23
  paying
• 44:24
  subscribers.
• 44:25
  So
• 44:25
  they're
• 44:25
  using
• 44:25
  the
• 44:26
  tool
• 44:26
  at
• 44:26
  its
• 44:26
  full
• 44:27
  capacity.
• 44:28
  So
• 44:28
  it's
• 44:28
  like
• 44:28
  how
• 44:29
  many
• 44:29
  people
• 44:29
  are
• 44:29
  we
• 44:29
  adding
• 44:31
  subscribers
• 44:32
  per
• 44:32
  day?
• 44:33
  And
• 44:33
  then
• 44:33
  the
• 44:33
  bottom
• 44:33
  is
• 44:34
  like
• 44:34
  how
• 44:34
  many
• 44:34
  are
• 44:34
  we
• 44:34
  converting
• 44:35
  free
• 44:35
  to
• 44:36
  paid?
• 44:37
  Those
• 44:37
  two
• 44:38
  metrics
• 44:38
  I
• 44:39
  think
• 44:39
  like
• 44:39
  are
• 44:39
  a
• 44:39
  yin
• 44:40
  and
• 44:40
  yang.
• 44:41
  And
• 44:41
  it's
• 44:42
  not
• 44:42
  because
• 44:42
  we
• 44:42
  want
• 44:42
  to
• 44:42
  build
• 44:42
  like
• 44:43
  this
• 44:43
  massive
• 44:44
  business.
• 44:44
  Like
• 44:44
  we
• 44:45
  sure
• 44:45
  we
• 44:45
  want
• 44:45
  to
• 44:45
  make,
• 44:46
  we
• 44:46
  want
• 44:46
  to
• 44:46
  make
• 44:46
  money
• 44:47
  with
• 44:47
  it,
• 44:47
  but
• 44:48
  if
• 44:48
  more
• 44:48
  people
• 44:48
  are
• 44:49
  paying
• 44:49
  for
• 44:49
  the
• 44:49
  features
• 44:50
  and
• 44:50
  using
• 44:50
  the
• 44:51
  features,
• 44:52
  they're
• 44:52
  going
• 44:52
  to
• 44:52
  be
• 44:53
  doing
• 44:53
  more
• 44:54
  with
• 44:54
  the
• 44:54
  product
• 44:56
  and
• 44:56
  that
• 44:57
  is
• 44:57
  going
• 44:57
  to
• 44:57
  be
• 44:57
  like
• 44:57
  reaching
• 44:58
  our
• 44:58
  ultimate
• 44:58
  goal,
• 44:58
  like
• 44:59
  helping
• 44:59
  people
• 45:00
  cash
• 45:00
  flow
• 45:01
  businesses.
• 45:01
  Yeah,
• 45:02
  it's,
• 45:02
  and
• 45:02
  it's
• 45:02
  a
• 45:03
  really
• 45:03
  good
• 45:03
  example
• 45:03
  of
• 45:03
  what
• 45:03
  you
• 45:03
  were
• 45:04
  talking
• 45:04
  about
• 45:04
  earlier
• 45:04
  of
• 45:05
  an
• 45:05
  ACP
• 45:06
  within
• 45:06
  the
• 45:07
  product
• 45:07
  because
• 45:07
  your,
• 45:09
  your
• 45:09
  A
• 45:09
  is
• 45:09
  the,
• 45:10
  the
• 45:10
  free
• 45:10
  newsletter
• 45:11
  subscribers
• 45:11
  for
• 45:11
  idea
• 45:12
  browser.
• 45:12
  Right.
• 45:12
  So
• 45:13
  that's
• 45:13
  a
• 45:13
  little
• 45:13
  A
• 45:13
  within
• 45:14
  that.
• 45:15
  And
• 45:15
  then
• 45:15
  you,
• 45:16
  you
• 45:16
  have
• 45:16
  your
• 45:17
  paid
• 45:17
  subscribers
• 45:17
  which
• 45:17
  is
• 45:17
  kind
• 45:18
  of
• 45:18
  your
• 45:18
  community
• 45:18
  and
• 45:18
  then
• 45:18
  you
• 45:18
  have
• 45:19
  your
• 45:19
  full
• 45:19
  blown
• 45:19
  pro
• 45:20
  subscribers,
• 45:21
  the
• 45:21
  ones
• 45:21
  using
• 45:21
  the
• 45:22
  product
• 45:22
  to
• 45:22
  the,
• 45:22
  to
• 45:23
  its,
• 45:23
  you
• 45:23
  know,
• 45:23
  fullest
• 45:24
  extent.
• 45:26
  Right.
• 45:26
  So
• 45:26
  yeah,
• 45:26
  it's
• 45:27
  a
• 45:27
  great
• 45:27
  example
• 45:27
  of
• 45:27
  that.
• 45:28
  So
• 45:28
  for
• 45:28
  folks
• 45:29
  that
• 45:29
  want
• 45:29
  to
• 45:29
  check
• 45:29
  that
• 45:29
  out.
• 45:30
  Ideabowser.com
• 45:31
  right?
• 45:31
  That's
• 45:32
  it.
• 45:32
  Ideabrowser.com
• 45:34
  a
• 45:34
  great
• 45:34
  domain
• 45:35
  name.
• 45:36
  Never
• 45:36
  a
• 45:36
  bad
• 45:36
  place
• 45:36
  to
• 45:37
  start
• 45:37
  a
• 45:37
  business.
• 45:38
  Never
• 45:38
  a
• 45:38
  bad
• 45:38
  place.
• 45:39
  That's
• 45:39
  one
• 45:39
  thing.
• 45:40
  Greg
• 45:40
  is
• 45:41
  world,
• 45:41
  world,
• 45:42
  world
• 45:42
  class
• 45:43
  at
• 45:44
  as
• 45:44
  is
• 45:44
  many
• 45:45
  things.
• 45:45
  But
• 45:46
  his
• 45:46
  naming
• 45:47
  is
• 45:47
  just
• 45:49
  next
• 45:49
  level.
• 45:50
  He
• 45:50
  just
• 45:50
  goes,
• 45:51
  he
• 45:51
  goes
• 45:51
  platinum
• 45:53
  with
• 45:53
  naming.
• 45:53
  But
• 45:54
  funny
• 45:54
  story
• 45:54
  about
• 45:55
  the,
• 45:55
  the
• 45:55
  naming
• 45:56
  is
• 45:56
  we
• 45:56
  always
• 45:57
  like
• 45:57
  when
• 45:57
  we're
• 45:57
  starting
• 45:58
  a
• 45:58
  new
• 45:58
  project
• 45:58
  or
• 45:59
  thinking
• 45:59
  about
• 45:59
  it,
• 45:59
  we,
• 46:00
  we
• 46:00
  never
• 46:00
  talk
• 46:01
  about
• 46:01
  it
• 46:02
  before.
• 46:03
  We
• 46:03
  like
• 46:03
  have
• 46:04
  the
• 46:04
  idea
• 46:04
  and
• 46:04
  then
• 46:04
  we
• 46:04
  immediately
• 46:05
  like
• 46:05
  separate
• 46:05
  and
• 46:05
  like
• 46:06
  go
• 46:06
  build
• 46:06
  the
• 46:06
  one
• 46:06
  pager
• 46:07
  Separately
• 46:08
  and
• 46:08
  also
• 46:09
  have
• 46:09
  like
• 46:09
  naming
• 46:10
  and
• 46:10
  domains
• 46:11
  as
• 46:11
  a
• 46:12
  part
• 46:12
  of
• 46:12
  that.
• 46:12
  And.
• 46:14
  And
• 46:14
  we
• 46:14
  both
• 46:14
  had
• 46:14
  idea
• 46:15
  browser
• 46:15
  on
• 46:16
  that
• 46:17
  list
• 46:18
  and
• 46:18
  that's
• 46:19
  how
• 46:19
  we
• 46:19
  knew
• 46:19
  it
• 46:19
  was
• 46:19
  like,
• 46:19
  all
• 46:19
  right,
• 46:20
  decided
• 46:21
  meant.
• 46:22
  To
• 46:22
  be
• 46:22
  very
• 46:22
  instructive
• 46:23
  as
• 46:23
  well.
• 46:23
  Like,
• 46:23
  it's
• 46:25
  simple,
• 46:25
  straightforward,
• 46:26
  easy
• 46:26
  to
• 46:26
  remember,
• 46:26
  describes
• 46:27
  exactly
• 46:27
  what
• 46:27
  it
• 46:28
  does.
• 46:28
  Yeah,
• 46:28
  I,
• 46:29
  I
• 46:29
  worried
• 46:29
  about
• 46:29
  it
• 46:30
  a
• 46:30
  little.
• 46:30
  My
• 46:30
  one
• 46:30
  pushback
• 46:31
  was
• 46:31
  just
• 46:31
  like,
• 46:31
  it's
• 46:32
  a
• 46:32
  little
• 46:32
  bit
• 46:32
  like
• 46:32
  when
• 46:32
  Taco
• 46:33
  Bell
• 46:33
  tried
• 46:33
  to
• 46:33
  do
• 46:33
  breakfast
• 46:34
  before
• 46:34
  taco.
• 46:35
  Before
• 46:35
  breakfast
• 46:36
  tacos
• 46:36
  were
• 46:36
  a
• 46:37
  thing.
• 46:37
  You
• 46:38
  know,
• 46:38
  people
• 46:38
  are
• 46:38
  like,
• 46:39
  I
• 46:39
  ain't
• 46:39
  eating
• 46:40
  a
• 46:40
  breakfast
• 46:41
  quesarito.
• 46:42
  You
• 46:42
  know,
• 46:42
  and
• 46:42
  they're
• 46:43
  like,
• 46:43
  or
• 46:43
  I'm
• 46:44
  not
• 46:44
  going
• 46:44
  to
• 46:44
  Taco
• 46:44
  Bell.
• 46:45
  When
• 46:45
  I
• 46:45
  was
• 46:45
  there
• 46:45
  at
• 46:45
  2am
• 46:46
  and
• 46:46
  I'm
• 46:47
  not
• 46:47
  going
• 46:47
  back
• 46:47
  at
• 46:47
  6am
• 46:48
  or
• 46:48
  whatever.
• 46:49
  Maybe
• 46:49
  on
• 46:49
  the
• 46:50
  same
• 46:50
  day.
• 46:50
  They
• 46:50
  struggled
• 46:51
  a
• 46:51
  little
• 46:51
  bit
• 46:51
  with
• 46:52
  the
• 46:52
  breakfast.
• 46:52
  I
• 46:53
  worry
• 46:53
  about
• 46:53
  boxing
• 46:54
  in.
• 46:54
  Like,
• 46:54
  it's
• 46:54
  just
• 46:55
  browsing.
• 46:55
  Like,
• 46:56
  we
• 46:56
  do
• 46:56
  want
• 46:56
  people
• 46:56
  to,
• 46:57
  to
• 46:57
  take
• 46:57
  action.
• 46:58
  So
• 46:58
  that's
• 46:58
  my
• 46:58
  one.
• 46:59
  My
• 46:59
  one.
• 47:00
  Like,
• 47:01
  but
• 47:01
  I
• 47:01
  think
• 47:02
  it
• 47:02
  persists
• 47:03
  because
• 47:04
  browsing
• 47:05
  is
• 47:05
  cool
• 47:05
  and
• 47:06
  you
• 47:06
  can,
• 47:07
  you
• 47:07
  can
• 47:07
  also
• 47:07
  take
• 47:07
  action
• 47:08
  while
• 47:08
  you
• 47:08
  browse.
• 47:09
  Yeah,
• 47:09
  it's.
• 47:10
  Browsing
• 47:10
  speaks
• 47:10
  to
• 47:10
  the
• 47:11
  world
• 47:11
  of
• 47:11
  many
• 47:11
  possibilities,
• 47:12
  I
• 47:12
  think
• 47:13
  is
• 47:13
  what
• 47:13
  the
• 47:13
  product's
• 47:14
  about.
• 47:14
  So.
• 47:14
  And
• 47:15
  a
• 47:15
  browser
• 47:15
  is
• 47:15
  something
• 47:16
  you
• 47:16
  pull
• 47:16
  up
• 47:16
  every
• 47:16
  day,
• 47:17
  which
• 47:17
  is
• 47:17
  like
• 47:17
  really
• 47:18
  why
• 47:18
  we
• 47:19
  we
• 47:19
  named
• 47:19
  it
• 47:19
  that.
• 47:19
  It's
• 47:20
  like
• 47:20
  you're
• 47:20
  looking,
• 47:20
  but
• 47:20
  you're
• 47:21
  also
• 47:21
  like,
• 47:21
  working
• 47:21
  out
• 47:22
  of
• 47:22
  it.
• 47:23
  So
• 47:23
  many
• 47:23
  layers.
• 47:24
  Like
• 47:24
  a
• 47:24
  complicated
• 47:24
  and
• 47:25
  delicious
• 47:25
  onion.
• 47:26
  No,
• 47:26
  delicious
• 47:27
  Vidalia
• 47:29
  of
• 47:30
  delicious
• 47:30
  sweet.
• 47:31
  Vidalia
• 47:31
  onion
• 47:32
  of
• 47:32
  a
• 47:32
  product.
• 47:32
  Sweet.
• 47:34
  Oh,
• 47:34
  I
• 47:34
  love
• 47:34
  it.
• 47:35
  Well,
• 47:35
  Jordan,
• 47:36
  thank
• 47:36
  you
• 47:36
  so
• 47:36
  much
• 47:36
  for
• 47:36
  coming
• 47:37
  on
• 47:37
  ideabowser.com
• 47:38
  startup
• 47:39
  empire
• 47:39
  cool
• 47:40
  as
• 47:40
  well.
• 47:40
  For
• 47:40
  people
• 47:41
  who
• 47:41
  want
• 47:41
  to
• 47:41
  take
• 47:41
  a
• 47:41
  look
• 47:41
  at
• 47:42
  the
• 47:42
  community
• 47:43
  and
• 47:43
  the
• 47:44
  startup
• 47:44
  ideas
• 47:44
  podcast.
• 47:46
  For
• 47:47
  folks
• 47:47
  who
• 47:47
  want
• 47:48
  to
• 47:48
  take
• 47:49
  a
• 47:49
  look
• 47:49
  at
• 47:49
  the
• 47:49
  other
• 47:50
  podcast
• 47:50
  and
• 47:50
  I
• 47:50
  want
• 47:51
  to
• 47:51
  give
• 47:51
  you
• 47:51
  a
• 47:51
  chance
• 47:51
  to
• 47:51
  show
• 47:51
  the
• 47:52
  amazing,
• 47:52
  like,
• 47:52
  miniseries
• 47:53
  that
• 47:53
  you
• 47:53
  just
• 47:54
  built.
• 47:54
  A
• 47:54
  great
• 47:55
  cost
• 47:55
  and
• 47:55
  expense
• 47:56
  and
• 47:56
  time
• 47:56
  and
• 47:56
  effort.
• 47:57
  About
• 47:57
  AI.
• 47:58
  Yeah,
• 47:59
  thank
• 47:59
  you.
• 47:59
  Just
• 47:59
  search
• 48:00
  AI
• 48:01
  gold
• 48:01
  rush
• 48:01
  Greg
• 48:02
  Eisenberg
• 48:02
  on
• 48:03
  YouTube
• 48:04
  and
• 48:04
  you
• 48:04
  will
• 48:04
  find
• 48:04
  a
• 48:05
  playlist
• 48:05
  and
• 48:05
  it's
• 48:06
  four
• 48:06
  episodes
• 48:07
  about
• 48:07
  what's
• 48:08
  going
• 48:08
  on
• 48:08
  in
• 48:08
  AI,
• 48:09
  how
• 48:09
  you
• 48:10
  can
• 48:10
  leverage
• 48:11
  it
• 48:12
  to
• 48:12
  capture
• 48:13
  your
• 48:13
  little
• 48:14
  piece
• 48:14
  of
• 48:14
  the
• 48:14
  AI
• 48:15
  Gold
• 48:15
  Rush.
• 48:16
  And
• 48:16
  we
• 48:17
  built
• 48:17
  that.
• 48:18
  So
• 48:18
  if
• 48:18
  you
• 48:19
  don't
• 48:19
  have
• 48:19
  time
• 48:19
  or
• 48:19
  don't
• 48:20
  want
• 48:20
  to
• 48:20
  listen
• 48:20
  to
• 48:20
  the
• 48:20
  podcast
• 48:21
  every
• 48:21
  week,
• 48:22
  you
• 48:22
  can
• 48:22
  watch
• 48:23
  this.
• 48:23
  It's
• 48:23
  like
• 48:23
  an
• 48:23
  hour
• 48:24
  and
• 48:24
  some
• 48:24
  change
• 48:24
  run
• 48:25
  time.
• 48:26
  Watch
• 48:26
  these
• 48:26
  four
• 48:26
  episodes
• 48:27
  and
• 48:27
  you're
• 48:27
  gonna
• 48:28
  have
• 48:28
  a
• 48:28
  bunch
• 48:29
  of
• 48:29
  light
• 48:29
  bulb
• 48:29
  moments.
• 48:30
  And
• 48:30
  the
• 48:30
  goal
• 48:31
  was
• 48:31
  to
• 48:32
  create
• 48:32
  some
• 48:32
  content
• 48:33
  that
• 48:33
  you
• 48:33
  would
• 48:33
  want
• 48:33
  to
• 48:33
  watch
• 48:34
  with
• 48:34
  your
• 48:34
  partner
• 48:35
  on
• 48:35
  Friday
• 48:35
  night.
• 48:36
  That's
• 48:36
  more
• 48:36
  like
• 48:37
  Netflix
• 48:37
  than
• 48:37
  it
• 48:37
  is
• 48:38
  YouTube.
• 48:38
  So
• 48:39
  yeah,
• 48:39
  just
• 48:39
  search
• 48:39
  AI
• 48:40
  Gold
• 48:40
  Rush
• 48:41
  on
• 48:41
  YouTube.
• 48:43
  Greg
• 48:43
  Eisenberg.
• 48:44
  Yeah,
• 48:44
  definitely
• 48:45
  enjoy
• 48:45
  that.
• 48:45
  I
• 48:46
  enjoyed
• 48:46
  that.
• 48:46
  And
• 48:47
  you
• 48:48
  know,
• 48:48
  it
• 48:48
  was
• 48:48
  one
• 48:49
  of
• 48:49
  those
• 48:49
  ones
• 48:49
  that
• 48:49
  I
• 48:49
  didn't
• 48:49
  listen
• 48:50
  to
• 48:50
  in
• 48:50
  the
• 48:50
  car.
• 48:50
  I
• 48:50
  watched
• 48:50
  in
• 48:51
  the.
• 48:51
  Watched
• 48:51
  in
• 48:51
  the
• 48:51
  front
• 48:52
  room
• 48:52
  like
• 48:53
  it
• 48:53
  was
• 48:53
  a
• 48:53
  Netflix
• 48:54
  documentary.
• 48:54
  So
• 48:54
  I
• 48:54
  appreciate
• 48:55
  what
• 48:55
  you
• 48:55
  all
• 48:55
  put
• 48:55
  into
• 48:56
  that.
• 48:56
  So.
• 48:56
  Oh,
• 48:57
  for
• 48:57
  sure.
• 48:57
  Definitely
• 48:58
  recommend
• 48:58
  it
• 48:58
  to
• 48:58
  people
• 48:59
  as
• 48:59
  well
• 48:59
  as
• 48:59
  all
• 48:59
  of
• 48:59
  the
• 48:59
  stuff
• 49:00
  I
• 49:00
  think
• 49:00
  Jordan,
• 49:00
  you
• 49:00
  and
• 49:01
  I
• 49:01
  spend
• 49:01
  our
• 49:01
  day
• 49:01
  in
• 49:01
  most
• 49:01
  in
• 49:02
  these
• 49:02
  things
• 49:03
  and
• 49:03
  it's
• 49:03
  easy.
• 49:03
  Like
• 49:04
  sometimes
• 49:04
  you
• 49:04
  step
• 49:04
  out
• 49:04
  and
• 49:05
  meet
• 49:05
  someone
• 49:05
  from
• 49:05
  a
• 49:05
  different
• 49:05
  walk
• 49:06
  of
• 49:06
  life
• 49:06
  or
• 49:08
  you
• 49:08
  know,
• 49:08
  who's
• 49:09
  not
• 49:09
  involved
• 49:09
  in
• 49:10
  the
• 49:10
  tech
• 49:10
  AI
• 49:11
  world.
• 49:11
  It's
• 49:12
  easy
• 49:12
  to
• 49:12
  think,
• 49:13
  hey,
• 49:13
  everyone
• 49:13
  knows
• 49:13
  about
• 49:13
  this
• 49:14
  stuff
• 49:14
  already.
• 49:14
  But
• 49:15
  actually
• 49:15
  I
• 49:15
  think
• 49:16
  the
• 49:17
  Gold
• 49:17
  Rush
• 49:17
  is
• 49:17
  still
• 49:17
  on
• 49:17
  because
• 49:18
  we're
• 49:18
  still
• 49:18
  in
• 49:18
  the
• 49:18
  minority
• 49:19
  and
• 49:19
  what
• 49:19
  you
• 49:19
  and
• 49:19
  Greg
• 49:19
  are
• 49:20
  putting
• 49:20
  out
• 49:20
  there
• 49:20
  is
• 49:20
  an
• 49:21
  invitation
• 49:21
  and
• 49:21
  a
• 49:21
  free
• 49:21
  ticket
• 49:22
  to
• 49:22
  the
• 49:22
  Gold
• 49:23
  Rush.
• 49:23
  So
• 49:23
  encourage
• 49:24
  those
• 49:24
  who
• 49:24
  are
• 49:24
  thinking
• 49:24
  about
• 49:25
  starting
• 49:25
  a
• 49:25
  business,
• 49:26
  want
• 49:26
  to
• 49:26
  get
• 49:26
  involved,
• 49:26
  or
• 49:27
  even
• 49:27
  who
• 49:27
  just
• 49:27
  want
• 49:27
  to
• 49:28
  learn
• 49:28
  about
• 49:29
  AI
• 49:29
  beyond
• 49:30
  asking
• 49:30
  ChatGPT
• 49:31
  a
• 49:31
  basic
• 49:31
  question
• 49:31
  that
• 49:32
  should
• 49:32
  probably
• 49:32
  go
• 49:32
  on
• 49:32
  Google.
• 49:33
  Instead,
• 49:35
  head
• 49:35
  over
• 49:35
  to
• 49:35
  Jordan's
• 49:36
  stuff
• 49:36
  and,
• 49:36
  and
• 49:36
  Greg's
• 49:37
  stuff
• 49:37
  and
• 49:37
  enjoy.
• 49:38
  But
• 49:38
  thanks
• 49:39
  for
• 49:39
  coming
• 49:39
  on,
• 49:39
  my
• 49:39
  man.
• 49:39
  Dude,
• 49:40
  thank
• 49:40
  you.
• 49:40
  And
• 49:40
  last
• 49:41
  thing,
• 49:41
  just
• 49:42
  to
• 49:42
  tie
• 49:42
  it
• 49:42
  back
• 49:42
  to
• 49:43
  data
• 49:43
  in
• 49:43
  the
• 49:43
  AI
• 49:44
  Gold
• 49:44
  rush.
• 49:45
  Data
• 49:45
  is
• 49:46
  so
• 49:46
  critical
• 49:46
  for
• 49:47
  context
• 49:47
  and
• 49:48
  context
• 49:49
  drives
• 49:49
  everything
• 49:49
  you
• 49:50
  do
• 49:50
  with
• 49:50
  AI.
• 49:51
  So
• 49:51
  if
• 49:51
  you
• 49:52
  want
• 49:52
  AI
• 49:52
  to
• 49:52
  sound
• 49:52
  more
• 49:53
  human,
• 49:53
  to
• 49:53
  do
• 49:53
  your
• 49:54
  thing,
• 49:54
  to
• 49:54
  help
• 49:55
  you
• 49:55
  build
• 49:55
  your
• 49:55
  business,
• 49:56
  you
• 49:56
  need
• 49:57
  good
• 49:57
  inputs.
• 49:58
  And
• 49:58
  one
• 49:58
  of
• 49:59
  those
• 49:59
  inputs
• 49:59
  has
• 49:59
  to
• 49:59
  be
• 50:00
  clean
• 50:00
  data
• 50:01
  for
• 50:01
  whatever
• 50:01
  you're
• 50:02
  trying
• 50:02
  to
• 50:02
  do.
• 50:03
  I'm
• 50:03
  like
• 50:03
  a
• 50:04
  context
• 50:04
  cowboy
• 50:05
  these
• 50:06
  days.
• 50:06
  I'm
• 50:06
  just
• 50:07
  trying
• 50:07
  to
• 50:07
  wrangle
• 50:08
  it
• 50:08
  in
• 50:09
  and
• 50:09
  my
• 50:09
  cattle
• 50:10
  is
• 50:10
  everywhere.
• 50:11
  So
• 50:11
  you
• 50:12
  gotta
• 50:12
  have
• 50:12
  clean
• 50:12
  data.
• 50:13
  Can't
• 50:13
  emphasize
• 50:14
  what
• 50:14
  you're
• 50:14
  doing
• 50:14
  enough.
• 50:14
  I
• 50:15
  love
• 50:15
  watching
• 50:15
  you
• 50:16
  just
• 50:16
  niche
• 50:17
  down,
• 50:17
  niche
• 50:17
  down,
• 50:18
  niche
• 50:18
  down.
• 50:18
  It's
• 50:18
  been
• 50:18
  an
• 50:19
  absolute
• 50:19
  delight.
• 50:19
  And
• 50:20
  now
• 50:20
  you're
• 50:20
  the
• 50:20
  data
• 50:21
  king
• 50:22
  in
• 50:22
  a
• 50:22
  data
• 50:22
  world.
• 50:23
  Yeah,
• 50:24
  the
• 50:24
  I.
• 50:26
  It's
• 50:26
  very
• 50:26
  kind
• 50:26
  of
• 50:26
  you
• 50:27
  and
• 50:27
  I,
• 50:27
  I
• 50:28
  definitely
• 50:28
  do
• 50:28
  my
• 50:28
  best
• 50:28
  with
• 50:29
  it.
• 50:29
  But
• 50:29
  you're
• 50:29
  absolutely
• 50:30
  true.
• 50:30
  You
• 50:30
  talk
• 50:30
  about
• 50:31
  distribution
• 50:31
  and
• 50:31
  audiences
• 50:32
  a
• 50:32
  moat.
• 50:32
  The
• 50:33
  moat,
• 50:33
  as
• 50:33
  I
• 50:33
  describe
• 50:34
  it,
• 50:34
  is
• 50:34
  high
• 50:34
  quality,
• 50:35
  first
• 50:35
  party
• 50:35
  proprietary
• 50:36
  data
• 50:36
  that
• 50:36
  other
• 50:37
  people
• 50:37
  don't
• 50:37
  have.
• 50:38
  I
• 50:38
  pulled
• 50:38
  this
• 50:39
  statement
• 50:39
  out
• 50:39
  of
• 50:39
  something
• 50:39
  that
• 50:40
  greg
• 50:40
  posted
• 50:40
  on
• 50:40
  LinkedIn
• 50:41
  just
• 50:41
  yesterday
• 50:41
  actually.
• 50:42
  Like
• 50:42
  the,
• 50:44
  the
• 50:44
  value
• 50:44
  of
• 50:44
  that
• 50:45
  has
• 50:45
  hugely
• 50:45
  increased
• 50:46
  if
• 50:46
  you're
• 50:46
  just
• 50:46
  using
• 50:47
  off
• 50:47
  the
• 50:47
  shelf
• 50:47
  Claude,
• 50:48
  off
• 50:48
  the
• 50:48
  shelf
• 50:48
  GPT,
• 50:49
  using
• 50:49
  the
• 50:49
  same
• 50:49
  dataset
• 50:50
  as
• 50:50
  everyone
• 50:50
  else.
• 50:51
  So
• 50:51
  you
• 50:51
  can't
• 50:51
  reasonably
• 50:51
  expect
• 50:52
  a
• 50:52
  competitive
• 50:52
  advantage
• 50:53
  from
• 50:53
  that.
• 50:54
  If
• 50:54
  you
• 50:54
  have
• 50:55
  data
• 50:55
  about
• 50:56
  a
• 50:56
  specific
• 50:56
  audience,
• 50:57
  a
• 50:57
  specific
• 50:57
  community,
• 50:58
  a
• 50:58
  specific
• 50:58
  product
• 50:59
  or
• 50:59
  a
• 50:59
  specific
• 50:59
  problem
• 51:00
  the
• 51:00
  likes
• 51:01
  of
• 51:01
  which
• 51:01
  you
• 51:01
  encourage
• 51:01
  creating
• 51:02
  Jordan,
• 51:03
  then
• 51:03
  you
• 51:03
  have
• 51:03
  a
• 51:04
  real
• 51:04
  competitive
• 51:04
  advantage
• 51:05
  because
• 51:05
  you
• 51:05
  understand
• 51:05
  the
• 51:06
  problem.
• 51:06
  You
• 51:06
  understand
• 51:06
  the
• 51:07
  people
• 51:07
  who
• 51:07
  will
• 51:07
  buy
• 51:07
  things
• 51:08
  to
• 51:08
  address
• 51:08
  that
• 51:08
  problem
• 51:09
  better
• 51:09
  than
• 51:09
  anybody
• 51:10
  else,
• 51:10
  better
• 51:10
  than
• 51:10
  Claude,
• 51:11
  better
• 51:11
  than
• 51:11
  ChatGPT.
• 51:12
  That's
• 51:12
  how
• 51:12
  you
• 51:12
  make
• 51:12
  AI
• 51:13
  win
• 51:13
  for
• 51:13
  you.
• 51:14
  Absolutely.
• 51:15
  We'll
• 51:16
  leave
• 51:16
  it
• 51:16
  with
• 51:16
  this
• 51:17
  get
• 51:17
  your
• 51:18
  data,
• 51:18
  eat
• 51:19
  your
• 51:19
  vegetables.
• 51:21
  Build
• 51:21
  a
• 51:21
  business
• 51:23
  that
• 51:23
  you're
• 51:23
  fired
• 51:24
  up
• 51:24
  to
• 51:24
  build.
• 51:25
  Love
• 51:26
  it.
• 51:26
  Love
• 51:26
  it.
• 51:27
  Thanks
• 51:27
  so
• 51:27
  much
• 51:28
  for
• 51:28
  coming
• 51:28
  on.
• 51:28
  I
• 51:28
  really
• 51:28
  appreciate
• 51:29
  you.
• 51:29
  Thanks
• 51:29
  for
• 51:29
  tuning
• 51:30
  in
• 51:30
  to
• 51:30
  Transformed
• 51:31
  with
• 51:31
  Data.
• 51:32
  If
• 51:32
  today's
• 51:32
  conversation
• 51:33
  gave
• 51:33
  you
• 51:33
  even
• 51:33
  one
• 51:34
  insight,
• 51:34
  one
• 51:34
  aha
• 51:35
  moment,
• 51:35
  or
• 51:35
  one
• 51:36
  new
• 51:36
  idea
• 51:36
  to
• 51:36
  take
• 51:37
  action
• 51:37
  on,
• 51:37
  do
• 51:38
  me
• 51:38
  a
• 51:38
  favor.
• 51:39
  Subscribe,
• 51:39
  leave
• 51:40
  a
• 51:40
  review,
• 51:40
  and
• 51:40
  share
• 51:41
  this
• 51:41
  with
• 51:41
  someone
• 51:41
  who's
• 51:41
  ready
• 51:42
  to
• 51:42
  level
• 51:42
  up.
• 51:43
  Until
• 51:43
  next
• 51:43
  time,
• 51:44
  keep
• 51:44
  asking
• 51:44
  the
• 51:44
  right
• 51:45
  questions,
• 51:45
  keep
• 51:46
  challenging
• 51:46
  the
• 51:46
  status
• 51:47
  quo,
• 51:47
  and
• 51:48
  keep
• 51:48
  transforming
• 51:48
  with
• 51:49
  data.