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The #1 Reason Inventors Fail (And How to Avoid It) · Pitch to Product

• Bobby: Hey, welcome back to another episode of Pitch to Product Podcast. I'm Peter. Bobby. Look, I love this format because this is a real time day to day. We hear some things. We see the market trend. We get to jump in front of camera and start to be educators. And that is so important because this is a conversation. This is this is us talking to you about the process. Exactly. It's also a journey. Yes, it is. Right. And so ⁓ the topic today that you and I talked about, because we've had a of people, you know, like there's fear in this process, right? Always. First step, don't be scared. And so I will tell you, this is the new mentality. People, what are they afraid of? It's failure. Yes. Right? How do we know you're going to succeed? Well, let me give you the other attitude. Our belief is success is figuring out your failures early. Get them out the way. How important is that? It doesn't bind you at the end. Get the failures done early because they're small failures at the beginning. They don't become big failures at the end. That's exactly the process that we've set up, right? Eliminate your failures. It's part of the process. Can we ever eliminate failures? You can't. Now, let's talk about where's the detriment of a failure. A failure, once you have your tool made, your product developed, and then you discover that it's the wrong product, what happens? You're down the drain. You have to start all over from scratch again, and we can get that resolved early. Right, and that's a ton of money. Right? So what are we better off doing? Figure out your failures when. At the beginning. And how do do that? You get everything out the way. Why do teams practice to get everything done right? So when it's time to game, time for the game, you're ready to go. So look at the reason why we're sharing this is because you know, you're either going to be introduced to one of our accelerator ⁓ production ⁓ contracts or proposals, or you're to be introduced to a brochure that we give you to help educate you. This is a highly educated process that you need to understand from front to back, and that is all we are asking for. I don't, you again, we get on calls with everybody that puts in a submission, or at least we communicate with them, the ones that we like, we get on calls with. Do we take every project on? God no. No. And why would that be? First off, it's a detriment to us and to our client to say we could take something on that we really can't be successful with. That sounds like an early, hey, we don't want to fail, so let's make sure we start talking about the right things. 100%. Okay. Bobby, how many times do we get calls from people that think how easy it is that chat, Jib, GPT and Claude AI have told them they can bring a product to market? Everybody is on chat to be their expert at chat. And I know we've got a podcast that Dan and or, you know, I think Rich and Dan did a couple of weeks ago or last week. And it's a great podcast. I would highly recommend watching it because there is a huge limitations to Claude AI chat, GPT. And I'll give you the biggest one. What's usually the one thing that everybody wants to know before they even talk? to us. What's it gonna cost? Well even before they even start talking. Will they sell? Will work? Right. My product work. And even before that they're asking for what's a non-disclosure? Can I get a non-disclosure? Which is right the first thing we give people. So let me just kind of open everybody's eyes because the one part they missed last week in and this is again part of the success to become that it's failing quick to become successful. When you're asking me for a non disclosure agreement, I have to sign a non disclosure. I want to sign this non disclosure agreement. It's right on the first page of our application form. Checkbox. Very simple. Check it. I don't want to your idea. want to have conversations. I don't need to know all your secret sauce. If there's things that are proprietary, I want to understand the one thing. Can this sell? Is there a way that you're going to make your money back? And can I manufacture these as your symbiotic partner forever in a day? I need to know at least the core of your idea. don't need to know all the secret stuff. I don't need to know the details of what makes yours totally different this one. But I need to know the core idea to even know it's something we could take on, something we could be successful on, and go from there. So I'm not trying to be a fear monger, but here's what you need to also understand. The term right now is called ⁓ I'm not sure it'll affect your ability to ⁓ get a patent because again just so you understand the patent process if you disclose it to people in a public format you could be considered null and void for your idea. Yes. So if you're looking up things on AI, ⁓ when you're paying the paid version, I'm just saying that I'm not 100 % certain if that is what I would do. It's AI learning. Look, even for us, we're careful when we use AI because we're using it behind a paid platform where I know I've got guarantees. So I'm spending the extra money to be in the corporate world where they are not sharing the information I'm inputting with other people. Not for us, I would share everything that I would share with you and everybody of how we operate, but the proprietary information that my clients do, that is where I draw lines. That we keep under the vest. But that's a failure point. Yes. Right. So earlier that you know that, is it better? Everything is better know early. So don't have issues later. Let's know this early. Let's get what we can early. Yeah. So when you're walking through this and again, Bobby and I come from two different worlds, but the experience matches up to exactly the same thing. Right. We want to make sure that your idea is protected and that your investment is solid and that there's a return on your investment. The reason we're in business. And so on that, how do we prevent the failures early on? Communication, very important. Asking the right questions, very important. And so, when you get the opportunity to read either proposal or brochure, the brochure is the same, it reads the same thing, the only thing is it doesn't have the contractual obligation on there, but it's there to educate you. The more I can educate you before that, the more I want to send more proposals out to you so we can have conversations that are business related to what you're doing. But the very first thing that we break down is the six spokes that we have. Easily. We break down the steps the reason why there's six spokes is because there's a marketing component We have to start doing the market research to figure things out. Why would we do that? Find out the market know your competition know the size of the market know the best of your product, right? So again, a lot of people come and say well, I don't really need the marketing part Okay, let's let's just dissect that a little bit So if you don't need the marketing part and you didn't learn anything from other people's failures in that marketing component Are you going to give yourself the best chance? It's the same thing with every business. I don't care if you're opening up a bodega on a corner. You want to know there's another bodega on the corner. You want to know what their parking is. You want to know where your lighting is. You got to know the business for your product. ⁓ but Bobby, someone else has a bodega. I thought I only had that bodega idea. No one has one idea. So I always tell people the good news is you're not the only crazy person. Someone else is crazy before you and open a bodega down the street. Right. The reason why you want to research that bodega or that product or that widget is because They have done some things that they could have done better. And you could learn those and not have those same mistakes. And that is market research, right? That is product research. is. So how valuable is that in spoke one that my marketing team now provides that to my product development team? This this missed those mistakes. Let's let's itemize. ⁓ Let's get those mistakes just done out of the way so we can step to something better. Right. And look, I don't want to, again, go back to not wanting to fear monger. It's not a fear, right? It is, I just want to make sure that the mentality shift is there, that these are steps to make sure that you've measured everything as well as you can to mitigate your failures, eliminate them as much as you can. Nobody can guarantee that everything has been eliminated. But what we can do is... we can have a process that at least explores and evaluates, we can discuss it and we can make informed decisions on how to move forward. A of parts to it, a lot of parts from pricing to the materials, let's know as much as we can. And look, I'll make a statement. How many thousands of different ways could you make a product? Thousands, from colors to sizes to materials. to the way it connects. I use the word tent. There's 10,000 ways to not make something. I'm sure it's higher than that. But part of the process also, and it's not eliminating the failures, it's using the experience to say, this is let's eliminate all the things that we shouldn't have to go and explore because we know they're already bad. Right. Or we know they're already costly. Or we know they're going to lead to complications down the road. It happened with this product before. It happened with this one. That's why it's evolved from what this is to where we're at now. there's better ways of doing it. Right. So the process really it's you know the successful processes that we've again this is not something we just wrote up in the middle of night this is this is our own failure we just learn really quickly to on our mistakes, deal with them, and move on from them, and learn from them. And that's really the most important part. That's 10 years of experience that, you know, I've done this 700 times now. I can see a mistake coming from just the way someone interviews with us. I've always gone to the guy Dave Thomas that started Wendy's. Wendy's was his fourth restaurant. He learned. He would say he was working, he was 12. He learned. So when he finally got to that point, he could make it grow and make it successful. Absolutely. Experience. So, again, let's... We don't want you going through your fourth one. I'm gonna start from the beginning properly. That's a great point because ⁓ part of this conversation that we want to have with you is, number one, I want to educate everybody. I can't afford to be the biggest companies in the world. There's big companies out there that advertise a lot of money on television. Bobby, you work for one of them. ⁓ That's not us. We have to have one conversation at a time. And I'm educating one person at a time. And there is a sea of information that is not incorrect, but not complete. 100%. Right? And so let's just break down the three stages. Right? There's talking about protecting your idea. Yes. There's talk about who is going to buy your idea. market. There's conversation about how are the different ways that we can make this idea. Production, course. Then there's how do we manufacture the idea. Yes, sir. How do we get it here? And how we sell it. And then how do we sell it? And more, there's one small one in there that always freaks people out is like, ⁓ where do I put it when it gets here? Right? How do we ship it? Exactly. Yeah. So we have you covered on all that from front to back. mean, we've been doing this a long time. There are things that are going to possibly wake some clients up in the middle of night. And I share this with our clients as well, that don't worry, know, if we have the answer, we know what the steps are. We know when that conversation needs to happen. When if it's vital to to us, it's vital to you, right? And we'll tell you, hey, this is the time that we should have conversations with trademarks. This is the time we should have conversations with patent attorneys. Here's the big difference. Everybody else out in this landscape has their part in this space. But do they have the overall view of where the end result needs to be? Not if you gotta go to five different places. They're not all talking to each other. How? How would they do that? Exactly. Right. So again, what they're what you're doing is you are making an informed decision. You are actually hearing the parts that are correct. But this is not a line item. I equate it to someone has to remodel a kitchen. 100 percent. How many things to measure it. Someone has to know which kind of cabinet. How about just design it. How about like here's the layout. Here's what I got to do. What if I want to bump this wall out. What if I want to put subway tiles. What if I want to do a sink here. What if I want to do a wet bar. What if I like all those what ifs and someone to say you don't have have the room for that. You have to put this here. So you don't have the water flow that could do this also. You have to have a professional that can bring you back to reality. Look, I totally recognize that we are in a DIY generation, right? Like that's that's the explosion of Home Depot, Lowe's. You know, everybody can do things quite on their own and look at they've made it easy for you. And I will tell you to do it yourself channels. I will say this. Right. Our proposal is a blueprint. It's bringing a product to market. You whether you hire us or not, that blueprint I would I would ask for it. I would use it. I would take it. The only difference between me and 52 Launch and Bobby and the team we have here is. You could do everything on that list yourself. The difference is I know it takes me 65 people at the current state. We're probably going to be growing to over 100 by the end of the year. doing now? Right. I need 65 people. But it's not just the people. have four to five key people that I need to rely on to keep the continuity of what the project came in at to deliver the project that we need. And sometimes we can scale that project up because, it makes sense. Or sometimes we need to scale that project back a little bit to say, here's our starting point based on budget, based on conversations that we've had. But we have identified every single way that we can bring a product idea to market with the accelerator and a production order. OK? If you don't mind, I want to go back to one thing. Everybody goes to chat GPT. Everybody goes, I could draft my own product, which is fantastic. When you come to us, come with questions already. But here's what we're gonna do. We're gonna have a very direct conversation with you, very matter of fact about your product, explain our services, and then we're gonna hand you our proposal in writing. Take it, read it. If you wanna show it to someone, let them read it over with you. But then come back, we'll have a real detailed meeting knowing exactly, because that proposal's gonna answer 95 % of questions you're gonna ask us, is gonna be in writing. this before. Yeah and it's not just in writing it's written to help make sure you understand the entire process. Look, an educated and informed decision is the one that you want. That eliminates failures. The fact that we do this podcast is to educate our clients to know exactly who we are, how we work, and what we're doing. I like where you were going with that. So let's unpack that a little bit more. When people read through the accelerator, our process is this, right? The initial call is to help identify the... Both ways. We got to make sure we can help you. You got to make sure you want the services we want. We're trying to make common ground here. exactly where the plan has to go from that point. And look at I want you to appreciate or the clients or the people that are potentially watching this it could be clients or trying to get through this process. That is the most important step because alignment is everything we want to make sure that we're aligned with your vision that the tools and technologies are what we need to make there. Making a new widget that has never been made before the technology is not there. I'm willing to take some of those on if I think within reason we can get some of the answers. I can break down things. We can be very creative on how we get started. But the most important part here is, is understand the entire process. Yes. And it's also time saver. Listen, everybody's got a life. Everybody works. Everybody has stuff to do. A lot of people don't have time to go to any places. We want to take a lot of that stuff off of you because we've done it before. We can explain it to you easily. We could have a timetable of working with you and you have the expertise with being able talk to someone that knows what you're talking about to go over the product with you. Well, so move it forward. Sometimes failure doesn't come in the form of a direct punch in the face that goes, ⁓ my goodness, I shouldn't have done this. just to give the process to successfully launch a product. a person has to invest in their own idea. That means you own your idea. That means you believe in it well enough to say, I'm going to get started. Okay, if you don't believe in your idea, that's the easiest way. if you're not willing to invest your idea, you don't believe in it. if you want to get someone else to invest in your dream, if you haven't, ⁓ if you haven't, if you haven't done the steps to get your product moving, don't ask somebody else to do So failure comes at right at that point in time where you're like, hey, I'm waiting for someone to do something for me. ⁓ Okay, the better conversation you should have is how many how many how long how many days of ramen soup can I eat to put up the money to do this? Exactly. Right. I'll have to make sacrifices. Your product there's no way around it. So that's, again, a pivot to be successful. You do have to have that conversation. You do have to put some some some nuts away for the winter just like a squirrel would you have to have the ability to put something in. Now, the very next round is Friends and family. Why would friends and family be the better place to go and get help? First, they know you. But I will say this, you have to go professional with that. Uncle Johnny, if he has his own business, and people pitch him all the time, you have to go prepared. You have to go with documentation. He has to know that you're not just his little nephew, that you're a business person. Come to him, and he can say, OK, I'll put my trust in this person. because he came with a proper plan. I like that. We're going to use Auntie, Auntie Jill and, and, and Uncle Johnny or Bobo. And yeah. And, ⁓ because you're a Bobo, Uncle Bobo. Look at, at the end of the day, they're business owners and they trust you. They like you and they want to help you. But when you start talking to them and you don't have the business presentation, they automatically know that you have a great idea, but aren't the right person to do this. Right. And so again, that's a failure point. in that failure point and again failure might be a strong word but I'm using it so you understand these are pivots that you have to make early. Okay, now that now that you know that, what are you going to do about it? What do you need to do? You need to educate yourself 100 % right? Do you need to go and learn? I would tell you we're chat, chat, chat, GBT and Claude AI and all these other resources are extremely helpful. Hey, help me write a business plan. Exactly. Help me understand. Never been easier. How do I run a product business? Right? What do I need to know in advance? What do I need to do to show my friends and family that this isn't another one of my crazy ideas? What would they need to What would they need to see? What would they need to understand? And are we in a read generation or are we in a show me generation? me. me. People don't read. Show me. minute clips. 30 minute clips might be an attorney. That's a documentary these days, right? So you got to be able to have that snapshot picture in three seconds. That three seconds buys you 20 and then 20 buys you three minutes. That's the way it goes. But... we're help. We'll talk to your investors for you. We'll talk to your Uncle Bobo for you. But bring him prepared. Bring him understand where we're at with it. don't bring him as a shot meeting. Bring him in. Know what we're doing, who we are. If we have a podcast, send it to them. Let them know who they're talking to. So why is that so important to succeed? in this step. You gotta be prepared. You got to not waste their time either. That's time and money, man. You're going to don't waste their time. Well, it's anyone's. I was sharing Bobby last night. I've had the privilege of meeting a few billionaires in my in my life. I'm not even close to being one of those. just a regular guy. But because of where I am and have been in life, it's been it's been a privilege to learn from them. And the one thing that one of them told me is that the way you got to look at this is that we have more money than time. Yes. Right. So what's the one thing that they don't want to have wasted? They don't have enough of them. Right? so that is a commodity that is the truth. Respect that time. Be prepared. Use that opportunity. Be prepared for that opportunity. Do you think a hockey player or basketball player will just show up without practice? No. Do you think that player will make the professional league if they don't have the skills, haven't done the drills, haven't adjusted their attitude, haven't been coachable, haven't been... Sounds like sports sounds very much like business. This is I tried to explain to a guy the other day. ⁓ Baseball players in the 60s, 70s were had construction jobs in the offseason. Yeah. Now is year round from Pop Warner all the way through with spring leaves and everything else. It doesn't stop. It's total because now you're going to hone your skills. Totally. And even when you're a pro offseason, you might have two weeks, but you're right back on it. Well, you're competing again. There's motivation there and that is failure. Yes. What happens to a ballplayer or hockey player that is not performing at the level that they're supposed to play at? He league, he really and HL minor league. Like that's the biggest fear. Now, when you're older. Right? And you are a top player and you still want to play the game. I'm going to use Jagger Yammer as a example. That guy is still playing hockey as old as I am. I don't know how he does it. Is he playing it right? Is he playing in the top professional league? I'm not a he's not he's playing. He's playing in an amazing league that he back home and. It's amazing. know, again, this is a day no char Boston ruin. You're the three on three basketball league. It's phenomenal. All these ex players are playing. So they're still playing. They're still doing their game. The passion for the game doesn't stop. Right. So look at that's where you're that's what you also have to understand. The reason why I went down that tangent is because the business friend or family that you have is never going to retire. They want to start any other business. They don't have time to do it, but they have the resources to do it. If you are willing to say, hey, I will lead this charge. I will pick up the mantle. I will take the sword. I will go out in the battlefield and go and make this happen. And they see your plan of execution is good. What would be the next step that they'd want to know? do we get started? How do we do this? But what's the plan? What's the plan? And in that plan, I can tell you again, that's what our accelerator is for. The accelerator. explains all the things that need to happen to get to the production point. Because really it's designed to, it was designed so that we can do all this work and be ready for that investor that has not taken equity in your company, but is going to help finance the production order. Exactly. So that's really the key. Like people, people are saying all the time, well, I got to, you know, look at, we, are very upfront. We, we tell people like, Hey, look at this is the whole process. There's no sugar coating it. does take funds. It does take money, but it actually is a very structured and organized path to be successful so that the investment is minimal and the return is maximized. It's itemized too. Very easy to explain every part. It's very itemized, 100%. So when you get to that point, it was really designed that I never thought that anybody that would hire us had the money for a production order. So the whole idea was, hey, if we had to go to a shark tank, what are the questions that a shark would want to answer? Exactly. Or get answered properly? Exactly. To make it worth the investment. Let me ask you, what are the sharks? They're investors. 100%. So I sometimes wonder and I ask people, I'm like, wait a minute, are you watching the same, you know, 15 seasons that I've watched the shark tank? Because every single one of them, no one got the investment at the idea stage. They're just better connected investors. Right. I said better funded investors. And so those investors have the right answers and are they going to ever call you out? They do it on the show all the time on the show. I'm prepared right now in real life or your is is is your uncle going to tell you, Hey Bobby, you don't know what the hell you're doing. No, no, he's too. He's too nice. Exactly. He's gonna say, you know what? Let me think about it. I'll get back to you. And so this is when I tell you. And again, that's a full circle where your investor is not going to help you right now. Right. own it because that's just an obstacle. You can either say, I'm not going to do this or you can say, how can I get this done? And that is the attitude that we're looking for. Right. Plan on going prepared properly. If you're going to take a stab at it, do it properly. So you're not going to get five chances at them. You're not going to get three chances at that. That is where you have to be prepared for the opportunity. Yes. When you try and get the opportunity earlier, look, I'm pretty excited. We have a conversation in a few minutes coming up with a, with a client. phenomenal phenomenal results that she's got on a tik-tok channel a huge amount of followers really really cool idea In a year and you know what I give her all the credit and I can't wait to talk to her I've not had a chance to meet her yet But she has done all the right things to prove that she is investable and it's not written down No, it's she don't show it to you. She showed us videos yesterday that are you know, she's got 400,000 Views and use 50,000 likes and 50,000 shares. I know she's got audience. I she's got people out there that are going to help support her. She did it the exact opposite way that chat GPT would have told her to do it. But she's had it for a year. It still needs help getting a manufacturer. Look at that's because that is the hardest part. Right. This is why everybody that that that is in our space and I don't ever want to call them competitors. The clear difference is is that they do a lot of the services we do. I still need to help them finish up the last point if they've done their job well, which again, it's not haven't done their job well, their focus was to develop a prototype, not a manufacturable product. So I can't, I'm not critical of that, right? They did what they were asked to do. Because chat GPT told somebody or somebody advised them to do something. Our process is different. If you understand what you have to make and what it's got to cost at the end, then the process backwards, I don't need anybody outside of my roof. No, We have everything. Plus, we're sourced it. We know what we're paying for. We know what it takes to make it. We know what it takes to ship it. We're coming to what all answers for you to understand it so we could get this on the proper time at the right shelves and get it selling. So I'm to put Bobby on the spot here and ask a simple question. When we first talked and we were first like toying with the idea that you coming on board, I had brought up, hey Bobby, I think what you're going to do to be more successful quickly and right from the get go is I think we need to have you come up here whenever you can rent a car. I know you live in New York and your first reaction was not exactly exactly like because you're used to you got your New York office. I got my office. Come in. Family me. Okay. I asked you to that the first week. It was it was a little uncomfortable. I'm sure right. But have I had to ask you to come back out here? No. Then you're five times now. Right. And so we're talking five coming back again. Yeah. And coming back over and over and over because so let me ask you why do you do that? First and foremost, it's I love being in the environment. I love being where stuff is done. I love being able to sit with a designer. love to tell my client, hey Aaron, here's a guy that's gonna help design your product. Here's a guy that's working on your prototype. Let me introduce you to this first. I'm actually introducing someone to a client this afternoon that I signed last week that we're gonna have a fantastic meeting with Crystal for them to meet. To take their by the hand and show here's the next step, stuff that I couldn't do for years. So I'm gonna ask you the question. That sounds like you're doing that to be successful or are you trying to make our client successful. Both. My client's success is my success. Because you're successful, you're a product, you're going to order more product, we're going to sell more product, I'm going be successful. it's symbiotic. this is again, that fact that like, look, nobody wants to get uncomfortable, Anything new is always a little bit scary. But once you understand, how confident can you do this? The sacrifices have to be done to make it successful. Believe me, driving from Boston, New York in the rain, in traffic is terrible. Terrible. But I was back the next week. It had to happen. And once you understand that it has to happen, it's a different conversation. And look, that's the thing. I know it has to happen. I can't ask a client to sacrifice if I'm not doing a sacrifice. I can't find to make time to sit and do video with me if I'm not going to be there. So those are things that have to happen. And that is what I call the successful mentality. And look at when we are on interview calls with and really the first call and I started saying this first call is really about learning about you and then your product in that order. Because again, you know, successful people have a successful mentality. They're not people that are saying, well, who's going to do this for me? Who's going to do that for me? Nobody's going to do it for you. We're going to help you. I'm going to do a lot of the heavy lifting because I good at it. But who's going to help you? That's question. that we can ask together. can help you find the people who can help you. But the mentality is, this isn't a, you we're not what they term rented mule. But the first one is, are you the right entrepreneur who wants to be a business owner? Because that's what we're doing. The second part is... It's really just understanding the steps in our proposal because that proposal is your blueprint. That's what we do. That's what everyone has to do. If the first questions are, I just want to license this product. We're not your company. Let's understand that now because we're here to manufacture your product. Right. And well, you are not your company right now. Right. That's true. Right down the line. Down the line. I've got a lot of people who went down the licensing route and that's how we started. Right. They came back because when the licensing didn't work out and I give you a whole podcast on that and there probably is a few out there. But the next step after that is like once you have have overcome and realized that no one else is going to make you successful, we're going to help you become successful because we're aligned. So that's again the interview process. When we say that, we mean it. It is an interview process for both of us. You get on a call, please, again, we're going to be professional, we're going be courteous. You know, it is about getting on a video call. If you have trouble or don't have the ability to be technology, you know, technically savvy, I will also say you have to learn how to do that. That's an uncomfortable thing because my entire team and my entire world were what revolves around showing you what we've done this week, last week, two weeks ago. And when you don't show up on a video call, you don't see what's being done. Not one bit. You can't understand it verbally. If you don't step out of your comfort zone. to do what needs to be done. Listen, I'm not a podcaster. I am nervous right now. Let me let you know that right now. I am nervous right now. But I know this is part of the journey. That's one of the reasons I came here. Because I know this is part of the journey because we have to educate people. They have to understand what we're doing. ⁓ Because the goal is to be successful. and you do the things that get you there. And if I could talk to more people, if we could talk to more people to understand the process, understand that we're the company to sit with them, go over it, that no one else is doing. We're gonna make Michelle uncomfortable now, because she's behind the podcast. It's her job to make sure people everywhere around the world can see this podcast. Because this is probably one of the most, it's gonna be the most important podcast that we've done in a long time, because it's really the culture of you. It's the culture of success. And it's not about being fearful of success. There's no guarantee of being successful. The pursuit of success is what we're really good at. And so it starts right from the beginning. There's a reason why we have to fill out a lengthy form. There's a reason why I tell you right to be in the form, hey, don't worry, we're not here to steal your idea. I've already signed every NDA. It's there. Read it, review it, fill out the form. Even then, don't give us all the secret sauce. I'm fine with that. I want to establish two things on the first call. Do you understand the process? I'll educate you on that. Because again, look, I have to be respectful too. We have a lot of people that have gone through the process with other people and they understand us really quickly and hire us within 10 days. What's the client that I had this week? He sent me a text the day before the meeting. I want to redo the NDA. I want a four-page NDA. I four years on the NDA and I want an attorney's fee on it. And all I did was reply by text. Why don't we just have a simple conversation first? Right. Let's make signed a contract tomorrow. Exactly. Let's make sure we're aligned. And he's an attorney. He's an attorney. He understood it. love that. I love that because look, we are different and no qualms about it. And look, sometimes, I don't want to get confrontational, but sometimes that sounds weird because you've heard the same spiel from everybody else. And we're hey, this is conversational. I want to help. So do you. So does Dan. So does everybody my We understand the product. We understand where you're at with it. We want to work together because if we don't work together, won't be successful. And that's that's collaborative. Again, last last step of it is once you have the proposal in your hand, the most important step to you and this is again anybody that's going to meet us is you have to get on that call and overcome the fear that while this is going to cost more money than I thought, I can tell you right now I don't expect you to hire us at that moment. Now what I'm trying to make sure is that you're educated so other. opportunities and other people you're reviewing, can ask the right questions and be prepared. Some of our clients, it does take two to three years. Some of the clients have already been in this journey for three to four years. Find us and hire us immediately. It is probably a two to three year journey to get the right answers that you're looking for. So I'm just sharing this because the path to success is really understanding, overcoming the fear. We all have fears. Bobby just shared his fear. Look at, every day I walk in this door, I'm like, wow, I am responsible for a lot of people. Okay. And I walked away from a lot of people in my previous career, as far as being responsible for payroll and all that stuff. And here I am back at it. And I'm loving it. I'm loving it. I come in every day because I have an obligation to make sure that everybody on the team is here to make sure that you are successful. That's it. Is every day easy and fun? No, but that's so life. So, you know, it's it's you have to understand that That's like there's there's days that are frustrating, but that's just a day. There's days that are amazing, but that's just a day. Right. And a hiccup today is not a hiccup tomorrow. We catch it today. Yeah. Look at. You momentary sadness or frustration is very short. The problem is it lasts a long time because we mentally don't know how to process it. But when you realize it's just one, two, three, next, get over it, get over yourself and move forward, then you become way less distracted by anything. I love the ⁓ Kevin O'Leary talking about Elon Musk and the term between signal versus noise. Right? All the things that have you fear are noise. Signal are the things that you need to go look at and find out and figure out to signal how you overcome that noise. And so it's a signal to noise ratio. Like if you're always got noise in your head and you're always got those fears, you know what? Find the signal. Go and find the signal. I have the signal. It is in our proposal that we give you that you can understand. And once you understand that, after that, look at, you're going to have a bunch of questions. And I can tell you, I already know the right questions that a successful person is going to ask versus the one that someone will never overcome the fear. And that's what I want to have more conversations like this for, because my goal for the the rest of this career is going to be how do I take people who are fearful of this process, don't know how to overcome that, because I do believe that those people and that group of clientele have just as good ideas as the ones, sometimes they actually have better ideas, because the success isn't in the idea, the success is in the entrepreneur, the business owner to make it successful. Living in the moment now, think about your idea now and think about where you're gonna be with five years from now. Yeah. That's it. And then don't get stuck in the moment now because we overcome those hurdles. So we get to that five year stage. Will it be easy? Not always. Will some days be a lot smoother than others? Yes. But you also know trajectories. There are times when it goes little. There are times that trajectory leaps and bounds above and you're just dancing. Life is great. Let's try to get to that point. Look at when you when you really focus on it that way. every day that you can survive, a better day is ahead of you. We'll get your toes and fingers and keep going. That's it. That's it. Well, look, I think any other else you want to do in closing success is not a straight line, people. That's all I got to tell you. Please fill it out. Call us. Reach out to us. We'd love to hear from you. Yeah, we're here for and look at we can prove everything that we're talking about here. That's our job is to show you have that conversation, educate you so that you can then go and make the best informed decision for you, whether you whether you utilize us or not in terms of hiring us. I'm fine with that. I do believe that everybody can do this themselves. It just will take you longer. Like I said, I got the 65 people under one roof that I'm controlling with the four key people that make sure that the end result is what we started with or better. ⁓ And I've got the manufacturing network that really that that's the hardest part. It is a continual growth that is ever changing. is ever, you know, the landscape has always got its own challenges, but those are my challenges. That's what you hire us for. We got our guy going to China next week already. Yep. Again, for another month. Yep. For another month. So look at ⁓ Like Bobby said, I appreciate you guys watching. I hope you guys reach out, fill out the form. You'll get your NDAs. I don't want to have a conversation that's not protected. I'm on your page with that. I want to make sure that there's no fear in that conversation, but let's educate first. If you understand what the process is, you are going to be much better suited to moving forward. So I'm not asking for a lot. I'm just saying, hey, look, when you fill out the form, give us the details. We'll get on those calls. We'll make sure that like the product is the first thing. If the product cannot sell or there's too much red tape, I will warn you to not make that investment. ⁓ But again, the conversation is really going to be the other side, which is the more positive one. If we feel this is good idea, read through the proposal. Understand it. If you don't understand it, ask the right questions. And if you don't know the right questions, still get on the proposal review because I will give them to you. So probably we'll give them to you. These are the questions you should be asking me right now. Fear is just a four-letter word. Just to get to the point where right now you overcome it a million times. Keep going. Look it, I appreciate everybody that got it to the end of this video because it is the most important part. ⁓ This is the one that is going to make you different and be ready for what you're going to need to do if you're looking to bring your product idea to market or if you know somebody that's going to bring your product idea to market. Please share, like, follow us, reach out to us. We're here for you guys. Let's get started. Take care. Hey, thank you for watching this podcast again. I really appreciate it. Please like us, follow us, share us. And if you want to set up an appointment, click the link below.