Ep 3: Gauging the Success of Marketing & the Importance of Brand Marketing with Kate Terry, Head of Demand Gen @ Turtl
Join Jonathan Bland, the Co-Founder of Omni Lab, and Kate Terry, the Head of Demand Gen at Turtl. Discover how Jonathan and Kate gauge the success of marketing and where they stand when it comes to gated content. Throughout the episode they chat about everything from the immense pressure Series A Startups are under to immediately deliver results, to how companies can balance short-term and long-term marketing goals, to why companies are concerned with generating leads and why brand marketing has become so important.
The skinny
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