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The Art of Clear Messaging and Building Authority · The One Small Change Podcast

0:00
Welcome to the One Small Change. I am so thrilled that you took
0:04
time out of your busy schedule to join me on this journey of
0:08
exploration and transformation. I'm your coach and
0:11
host, Yvonne McCoy, and I bring almost 30 years of entrepreneurial
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experience and the passion for discovering growth through the power
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of seemingly small change. They're not small when they
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happen, but hey. So I'm
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glad that you're going to join me on this journey. And this week, we're going
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to be talking with my new friend, and he,
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Andrew Chestnut, is going to share how a small, unexpected,
0:36
or insignificant decision sparked a remarkable
0:39
transformation and growth in his personal and
0:43
professional business. Andrew, thank you so much for
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joining me today. It is my honor. Yvonne, thank you so much for having me
0:50
on the show. I appreciate it. Well, Andrew and I have been talking
0:54
already today, so I hope we left a little steam, you know,
0:58
for this podcast, because we have. The few times we've talked together,
1:02
we have laughed like hyenas, and I think
1:05
that makes it a good day. So, Andrew, tell us what you do and what
1:09
got you there. So I want to start with a story. So you said that
1:13
one thing changes everything, and I absolutely think that is true. And this
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is. I'm going to tell you my one change moment that absolutely just
1:20
transformed my life. So I was. I've been in the learning industry
1:24
for 20 years at this point, and one of the industries I
1:27
worked in was pharmaceutical manufacturing pharmaceutical devices. I was part of
1:31
a team that supported these devices. So you call in, we help you out.
1:36
And it's part of the training that we have to do. The FDA requires us
1:39
to do specific things. If somebody makes mistakes, they have to be put through remedial
1:43
training. There's, you know, a variety of stuff that we have to do. And so
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it was in one of these remedial trainings I was tasked with to write it
1:50
because I was the most senior trainer and I was the person who just happened
1:53
to be stuck with this thing. I get this, and you'll see why
1:57
in a moment. I was very specifically worded.
2:01
So I get the specification document, and that's basically says,
2:05
here's what we need to do. Here's the learning objectives, here's what has to happen.
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And I think it was my boss, my boss's boss, her boss, and like, three
2:12
compliance lawyers wrote this thing. The doc itself was like
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40 pages. And so I go through it,
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and I'm looking at this thing just going, no, no, no,
2:24
no, don't want to do this. But it's my job And I have
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to, because it had every single thing that had gone
2:31
wrong for the past six months and, and bunch of CYA planning
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inside of it. So I get this thing designed. Now, I was really good at
2:39
telling, taking complex concepts and breaking
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them down so people could understand it. But even with every ounce of my skill,
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it turned into 164 applied PowerPoint.
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Took almost, almost two hours to deploy. So almost two hours
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to give this thing. And it was the
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worst case of academic assault I had ever had in my life. It's really the
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only. It's not just check a box training. This was straight assault, right?
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As soon as I get this thing done, I present it to my boss. And
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wouldn't you know it, we're in the middle of an FDA audit and the
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auditor's on site and he wants to see this thing.
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After a few choice words, I go in and I show it
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to him. And so I want you to imagine this for a second. I walk
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into a conference room. He's at one end. Both sides of this
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conference room table are filled with people who are basically just initials as
3:32
their titles and me at the other. And so I hand this
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thing over to him, and it lands on the table with a thud. This was
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well before we did anything digitally. It was usually printed at this point.
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And he flips through it for an agonizing four or five minutes.
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When he's finished, he looks up, takes off his glasses, looks me dead in the
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eye, and goes, is this meant to help them or is this
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punishment? After a very brief
3:59
cardiac event and some really just
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phenomenal verbal footwork on my, on my, my part trying
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to see, and my boss stepping in too,
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I realized I never ever wanted to create something like this.
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I never wanted to create a presentation so bad. Somebody, an FDA auditor
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who have no discernible senses of humor, especially in the middle of an
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audit, would say, is this meant to punish
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people? I didn't want to be in that situation again. I really didn't.
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And so I made it my mission to be able to communicate in a way
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that isn't academic assault, that isn't check a box training
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to try to come up with a way to do this that is engaging. Fast
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forward a few years. My mom publishes a book, and her book
4:43
is On Syndrome Y. You could still get it on Amazon by Dr. Karen
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Chestnut. And at that
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point, I had just been starting my entrepreneurial, my entrepreneurial
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journey. And so I started
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off with helping her to be able to take that information and boil it down
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so people could Understand it. So we started off with a talk that she did
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and I loved doing it. I realized I found my calling. I was really good
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at taking this. This, you know, because she was a neuropsychologist with 30
5:12
years clinical practice, she had a lot of high level knowledge in what she was
5:15
doing. I was able to show it visually. I was able to take all of
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that, mix it around with some stories and move on. And she's a very experienced
5:22
speaker. But when you do it for yourself, sometimes it's difficult.
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So then that led into a TED talk that we got her into
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and then onto my entrepreneurial. My entrepreneurship journey started when I met a man
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named Chris. And I was at a real estate association meeting
5:38
that he was putting on and it was probably the fourth or fifth that I
5:40
had been around and it was the only one that I didn't feel like I
5:44
was just being sold something. I heard the term pitch slap and I just.
5:48
I get it. You know, a lot of times we're just pitch slapped at stuff
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and it's just a sales call. This was the one that wasn't.
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So now Chris was starting a. He had a TV show on HGTV at the
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time called Risky Builders. They were just getting it going.
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Actually right after I started with him, I ended. They were. They piloted the show.
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So. And he was starting a. He was
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starting a education end of things as well. So he
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wanted to do that. It was on flipping. So yeah, we do our thing. Kind
6:18
of went around and I told him I am an instructional designer because that was
6:21
the term that they used for what I did at the time. He heard
6:25
structural designer had two flips with bad foundations and
6:28
needed an engineer. That got me breakfast the next
6:32
morning where we cleared everything up and I told
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him what I actually did and it was a need that he had.
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So began working with him. Ended up
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just actually recently stepping down from all of my positions with. With his companies. We
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built two seven figure companies in that I was part of the team that helped
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do that. Awesome experience. Just it showed me the innards of,
6:55
of entrepreneurship from somebody who had been founding companies for
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decades before. Before I did.
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So fast forward a little bit further. The show doesn't get picked up.
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HGTV is sold to Discovery. Script sold it to Discovery. Discovery said
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no new shows and we were greenlit and ready to go.
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So we have to pivot. And I remember this day. He showed up in my.
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My office. I had an office at the. At his facility. Showed up in the
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office and I have never seen somebody Just kicked in the gut that badly.
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Four years all self funded,
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gone. One decision. And we,
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so we had to pivot. We had to do our, we had to do something
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different. And at this point, he had been working with specially designed and engineered life
7:39
insurance policies as a banking system. He had been doing it
7:43
himself for years. He had a good friend of his who already and a mentor
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of his who was already in business with this. And
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it was a light bulb moment at one point where we said, that's
7:54
the next move. That company was founded called Money
7:57
School, still around to this day. But we had to
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explain this to somebody. Like life insurance. What do you think of when you talk
8:04
about life insurance? You think about death benefit. Okay.
8:08
Most people do. But for 200 years, life insurance has had specific
8:11
types of life insurance have had a cash value to them. Use that death
8:15
benefit. Now I found out my father, my grandfather all use
8:18
this system. We just don't talk about
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it. But there is another component to that. But try to get somebody to understand
8:26
that I could take a loan, but they, but I'm still earning interest on
8:30
everything. So we had to explain it. I created one
8:33
presentation that started that company and I, and then that
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took me many years later, almost over eight at this point.
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I, I, I have to. You've hit on two points. Yes.
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That I want to clarify. Sure. One is,
8:48
has to do with communication. Yeah. Do you know it's
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really important not to assume
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that who you're talking to has the same
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context that you do. I had the
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same situation. I told you. I had gone into workforce training
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and I was doing a class with, at a hospital
9:12
with maintenance people and people, you know, that did the rooms and stuff like
9:15
that. And I was sitting there and they kept saying, we need to be
9:19
prepared to make a presentation. We need to be
9:23
prepared to make a presentation. And of course, in my brain
9:26
that meant standing like at a podium and talking and
9:30
whatever. And at some point it became very obvious that
9:33
we were doing this. Yeah. And I'm like, okay,
9:38
tell me what a presentation is for you. Right. And
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they're like, that's where you go in, you clean the room, you sanitize it,
9:45
you make up. And it
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was like, okay, you know. And then I started putting in my
9:52
workshops at the beginning. All right. It is my
9:56
job to make sure that you get the information. It is
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also your job to tell me if I'm not clear. Because
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if I said stuffing what comes to mind.
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You know, some people have cornbread stuffing, some people have, you know,
10:12
stuff is not Enough. So that's the one thing you have to
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really, you know, be able to
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understand that you may not be clear. I mean that. You
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know, I think. I think the best question you could say to somebody is, tell
10:26
me more. Yeah, yeah, try to teach somebody how to tie their shoes.
10:30
Anyone with kids has gone through this. This. Where they had to teach them. And
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you're an expert at this. You know exactly what you're doing. You've done it a
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million times, liter, literally, multiple times a day. But you're. You're the expert.
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I had to tell Chris this once. He was frustrated because he's like, why are
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people getting this? It's so easy. And I have to tell him, because you've been
10:44
a financial advisor for 15 years. You know what you're doing. You can go
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from A to F in a single jump. People need B, C, D, and E.
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And they need to be clear about that nomenclature and what you're saying,
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part of your gift. I mean, I had a chemistry teacher in, you know, the
10:58
freshman chemistry who had his senior
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paper confiscated by the government during the war.
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And he. And he had to come up with a new one, like, overnight.
11:10
Whoops. He was teaching basic
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chemistry, and none of us got it. I mean, he just was,
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you know, and the story I tell was, one day we were in the bank,
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and there were two professors that one goes, morning,
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and the other goes, morning. And that was it.
11:29
One of my favorite jokes. And I could say this. I have a degree in
11:31
engineering, and I've got engineering. You know, my father and grandfather were engineers. So I
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say this with a hell of a lot of love, but there's this joke where
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it's like, you know, if there are two people are standing and talking to each
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other, and one says, have you ever met anyone who was truly
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brilliant and you knew that they knew what they were talking about, but they couldn't
11:48
explain themselves to save their lives? And the other guy goes, have you met an
11:51
engineer? My dad's favorite
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thing was, let's start at the beginning. It's like, no, I've already spent two
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hours on this problem. I just want to know, can I do this
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the first thing? Because I want to make sure people are taking away some actionable
12:07
things. So the first thing is, you know, if you're not getting
12:10
traction, you know, think about how
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you're talking and what it is they're hearing. It may not be the same
12:18
thing. And that's so important to have, you know, I think in
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Venn diagrams. But the more you have A
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relationship, the more the overlap about what you understand is
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better, the better the communication is. Yes. And a confused
12:32
buyer won't buy. That's a huge thing. Is so that confusion can
12:36
really significantly impact your world. And so clarity is a
12:40
huge issue. Anyway, I have done it. I mean, I'm not going to judge anyone
12:43
for I've been explained stuff going this makes sense. And had to have people
12:46
step in and say, no, actually, you're missing a couple parts. Or
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like you said, we're talking about this. Everyone does
12:54
it because we're experts, because our brains are wired to jump from A to
12:57
F. Having somebody to come in and say, well, not really. Let, let,
13:01
let's. That's as clear as mud. Let's go this way. Yeah. Okay.
13:05
The other thing that you said, I think is so important,
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and it's kind of where I work, and I'm assuming that's where you work as
13:12
well, is the thing
13:18
the service or the product that you have available
13:23
is not typically what they're looking for initially.
13:27
Yeah. It's something else that needs to
13:31
grab them to think about it. And so your situation
13:35
that you talked about, life insurance. I mean, I have a client that sells life
13:39
insurance, so I, you know, I can really talk about this,
13:43
but, you know, part of it is nobody wants to hear about when
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they die. Yeah. I mean, that's not what it
13:50
is. I mean, I remember one year, one year I decided to buy.
13:54
You know, my parents were up in age. I decided to buy them a package
13:57
to get a will done. Yeah. And it was the same
14:01
year my mother decided to buy my father a cemetery plot.
14:06
My dad said to me, I don't want this. You guys are trying to kill
14:10
me. Right. And I said to
14:13
him, dad, I'm just, you know, you're not going to live forever. I want this
14:17
to be easy on the family. Yeah. And he
14:21
said, what do I care? I won't be here.
14:25
I love it.
14:28
And even when we did get a will done, a decade later, it. The
14:32
whole thing was still a mess, which my kids remind me of
14:36
all the time anyway. But the point of it is
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being an expert at what you do is a given. Yes.
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It is not the thing that's going to make people
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seek you out. Yeah. That's the
14:54
solution. You have to get them to identify with what the problem
14:58
is. Yeah. And that's where authority comes in,
15:01
where these two things happen. And I do it through keynotes and podcasts. And I'll
15:05
show you why I do it that way, because I think they're really two good
15:08
modalities. But you're right, there's a lot of experts out there.
15:12
But if you can't explain yourself, if you can't get out
15:15
there, if you can't hit all of those pain points, it doesn't
15:19
matter. It absolutely doesn't matter. You're going to be part
15:23
of the noise that everyone hears. Because we're so inundated by noise at
15:26
this point that unless you say, unless it's.
15:30
That's the person I need to go to for this. That's the person I need
15:33
to, you know, Yvonne's the person I need to go to if I need to
15:35
get my business in order. You know, instead of saying I need a business
15:39
specialist, it's like, no, you need Yvonne.
15:43
Thank you. I agree. You're welcome. You're welcome. Yeah. So authority comes
15:47
in those two things out because
15:51
it's so easy to gloss over and they're so fundamental.
15:55
I mean, you're not, you're going to be building your, your business on sand.
15:59
Yeah. Communicate. And if you can't establish, you know, the pain
16:03
points and, and believe me, when people said this to me in marketing,
16:06
it's like, what are they? You know,
16:11
so, so, but it is important and, and I have to tell you,
16:16
maybe I shouldn't tell you, but probably. What, what? One of the prompts
16:20
that I use in chat GPT is
16:24
what, what group of 5 people need this
16:27
product but don't know they need it yet. Yeah.
16:32
Yep. And then I say, why?
16:36
Yeah, right, absolutely. And, and I already told
16:40
you that, you know, the, the thing that I, the, the thing that I had
16:43
to overcome was people don't think they have a unique power. And I finally changed
16:46
the title of my workshop to, you know, attracting your right client,
16:50
unlocking the unique power you already have. So it's, I'm
16:54
not selling you a magic pill to get a unique power, I'm just telling you
16:57
how to use it. Yeah, exactly. All right.
17:01
I didn't mean to cut you off, but I wanted, I think that that's really
17:04
important and
17:08
I wanted to make sure that people
17:11
heard that. Yeah. Because I think that's something we. Authority
17:15
is a, is brand new buzzword right now. I think it's been around a bit,
17:18
but it's a newer buzzword but people don't really understand what it is. And you
17:22
know, creating my marketing, it took me a bit to get used to. Okay, how
17:25
I know this is needed. I have built two companies with this, this techniques.
17:29
They work really well. How do I get to the point where I,
17:33
to others. So we all go through it. It's, it's something that, you know, I
17:36
like to say. I'm not just the, I'm not just, you know, the authority guy.
17:40
I'm also a client. I use what I, I use what I preach.
17:44
I use what I preach. Yeah. But I want to go into kind of. Because
17:48
podcasts are the other huge thing right now too. And I want to go into
17:51
how the, the keynotes and podcasts can be used and I want to explain the
17:54
difference. So when you're at like a keynote. When I say keynote, I mean keynote
17:58
like motivational or keynote, like I say sales presentation because mine are more
18:01
story based. They're, they're
18:05
annoying. High hype. Go to the back of the room and sign up right now.
18:08
Go do this. You need to get this or else blank is going to happen.
18:10
No, no, I don't do that. I do much, you know, I do more of
18:14
the. We were talking about relationship building. I'd rather have people build a relationship.
18:19
I'd rather build a relationship with and build a tribe around my company.
18:23
So the keynotes are one way to do that. That's basically, let me tell you
18:26
this information in a way that you can digest in 30 minutes is
18:30
they might be longer, but 30 minutes, podcasts are more
18:33
conversational, where I can get to know that person on a different level
18:37
just by this conversation. The way that I speak is on stage is
18:41
slightly different than the way that I'm speaking in a podcast because here
18:44
we're having a conversation. You get to fly on a wall to listen to somebody.
18:48
And there's also authority by proximity. Bringing people onto the
18:52
podcast automatically gives you authority because now you're talking to people
18:56
that are smarter and you're doing it as an equal. And if you structure these
18:59
podcasts correctly, it makes it, it's a very powerful force.
19:03
So use both in combination. Now, the keynote helps people understand
19:07
what you do. The podcast helps them get to know you. People buy from
19:11
people they know, like, and trust, right? Yeah. And so that's why I
19:14
decided on these two modalities. And I love doing them. I mean, they're fun. I'll
19:18
be, I'll talk all day. I come from a line of speakers. I come from
19:21
a line of preachers. It's even better.
19:25
I think the other thing is if you, if you take this back to kind
19:28
of, you know, how do you learn? Right. All right. So if you go
19:32
back, it used to do something like seven touches, then it was 12 touches. Now
19:36
it's like 40 touches or something on four different platforms. I mean,
19:39
this whole convoluted thing. The bottom line is people need to see you.
19:43
And if you're on a podcast that, you know, got the video that you're putting
19:47
on YouTube or you're speaking, people get to
19:51
see you. They get to hear you, they get to experience you, which I know
19:54
is not one of the three learning modes, but. But there's a
19:58
difference between telling a story in print, you know, with
20:01
a joke or something. Yeah. Seeing me laugh at my own
20:05
jokes like a hyena. Right. I mean, you know, you
20:09
go, like, you probably go, if she could build a business,
20:13
I build a business.
20:16
But. But there's a difference. I mean, that's why when, you know, when I
20:20
do my Sunday scoop, where I list all these things that are coming up, if
20:23
I've got room, I will put your podcast episode in
20:27
there so people can get to know you more before, like, they
20:31
might be. I'm kind of interested. I don't know who this person is.
20:35
You know, blah, blah, blah, blah. And so I think, you know,
20:39
a podcast is a way to, you know, we were talking about
20:43
dating before. Jump it in the sack. A podcast is a
20:47
way to do that. You know, you have a connection call. You know, you maybe
20:50
do a podcast. You decide if you want to do something else.
20:55
I decided that I'm going to do some mini summits three times a year and
20:58
only invite people who are on my podcast to speak at my summit
21:02
as a way to grow that connection. Right.
21:07
It is. You know, it's people you want to have affiliate and promote you with.
21:10
And I absolutely agree with you about proximity. I just
21:14
did a post on that, I think, about two weeks ago that, you know,
21:18
it's. It's so funny because I was in the room, you know, you
21:22
asked me how I got into coaching. I was in the room with somebody that
21:25
I went to see, like, at the Coaching Federation, who was well known, who had
21:29
been on Oprah and stuff. And I was on a call with
21:33
her the other day.
21:37
Yep. And it was like, I said to her,
21:42
you know, I was embarrassingly
21:45
excited. You know, I believe the term you're looking for is fangirl.
21:49
I didn't say that. But true. I've done
21:53
it, too. She did an exercise in that
21:57
meeting. Y' all basically flunked. Right. And
22:00
said, I need to give a different talk than I was supposed to give and
22:03
pivot it right on the spot to the needs of the room. And I have
22:06
used that exercise with my clients for decades now.
22:10
And so when I met her, I said I wanted to let you know I
22:13
stole your stuff, you know, and she was like, good, I'm glad you
22:17
could use it, you know. All right. So much for me. All
22:20
right, before we run out of. So before we
22:24
run out of time, two things sure. Is, is there anything
22:28
else that we definitely should know, but we definitely need to know about the. The
22:31
freebie. Yep. So I want to give away an authority guide. So
22:35
what I actually want to do. So, Yvonne, I just changed my mind last night
22:39
because that's how I ro. I. I have a course that will actually walk you
22:43
through how to build that authority Building keynote and
22:46
podcast. It gives you the structure behind it and how to do it. You can
22:49
DIY it to. To for yourself. I'm going to give that to your listeners.
22:53
It's normally 50 bucks to do it. I'll give it to you guys. So I'll
22:56
make sure you get. You get a special link that they can get access to
22:59
it right away. All right. And then, yep, hearing this,
23:03
because speaking is the most powerful way it's.
23:07
You can get a keynote or get on a podcast is
23:10
the best thing you can do for yourself. Yeah. And one of the hardest things
23:14
about entrepreneurs, we were talking about this earlier, is structuring our
23:17
thoughts. That's. That's why, like, I have a done for you service, because
23:22
the people that come to me, some of them are very experienced speakers. I had
23:25
one client, he's like, I'm going to be on stage with Grant Cardone at 10x
23:28
in two weeks. I need a hand. He just needed somebody to help with the
23:32
structure and to fill in the blanks. And so this technique works, whether you're brand
23:35
new or an experienced speaker, it can help you to get that. That structure.
23:38
Structure. So I'd like to give that away to you guys, and it'll show you
23:41
how to get a po. How to not just start a podcast, but
23:44
to do it strategically. And so it's based on, you know, how
23:48
I've done really well and how I've screwed it up, too. It's both directions.
23:52
I've learned a lot from podcasts and how they work. So I'm going to give
23:55
that one to you guys. So that'll be the free giveaway. So much. That
23:59
is, you know, that is so generous of you. I really appreciate that. And I
24:02
know that my audience can use this. So
24:08
we're going to communicate, we're going to do something else and
24:11
we're going to do a podcast for a keynote speech. There you go. So you
24:15
get to a keynote. So you have a structure for a keynote, and then you'll
24:18
have a podcast. Actionable items on how to build a podcast.
24:22
So that way you can at least see. Here's what I need to do. Yes.
24:26
Yes, Jess. All right, so here we go.
24:30
The last time you did something new for the first time. Well, this
24:33
weekend. So messaging is. We've
24:37
talked a lot about messaging and making sure that people understand what you're talking about.
24:40
And I'm always tweaking, kind of. I do social media once a week. I do
24:44
one day go through, map everything out, and then I give it off to my
24:48
social media guy and he does his special magic with it. But what I do
24:51
is I want to see how. What messaging is. And so I came across this.
24:56
This Facebook ad the other day. There was somebody that was doing something very
24:59
similar to me. And So I use ChatGPT. I used
25:03
their deep research, gave it this relatively big prompt going.
25:07
I want you to do a SWOT analysis for me. I want you to see
25:10
kind of what this person's doing, what the offer is. Go out, see other people
25:13
that are doing it. First time I'd use chat GBT like this on a. On
25:17
a big level. It came back with, like eight pages of really awesome data
25:21
and was able to kind of tweak my. My messaging for this
25:25
week. So first time, I'd actually done a massive deep dive and had it do
25:28
a SWOT analysis for me. Well, I'll tell you, the thing
25:32
that I did wasn't. It wasn't the first time,
25:35
but kind of like yours was. Somebody just introduced me to the
25:39
strength finders from Gallup. Okay. Yeah.
25:43
I've taken a lot of assessments, so I'm sure somebody else told me about it.
25:46
And I just blew it off. And then I took my top
25:50
five strengths, put it in the chat GPT with my marketing stuff,
25:53
and said, does my marketing stuff reflect my strengths?
25:58
And it came back with such great feedback.
26:02
Yeah. Anyway, all right,
26:06
I don't want to end this, so
26:09
the first thing is I gotta do the ad.
26:13
So first step, I want you to subscribe, I want you to share. I want
26:17
you to engage with the podcast on social media, because the reason
26:21
I do this is this is my way of giving back to the community.
26:24
I want you to be exposed to as many people as you possibly can
26:28
and supercharge your business through connection. And I hope
26:32
that you will take advantage of all the free gifts that people have gotten
26:36
given and the time that they put in to help you with this.
26:40
So I hope that you'll join me on the one small change again and let's
26:43
continue this journey of small shifts that can, you
26:47
know, yield monumental transformation. And if you haven't listened to the
26:51
first episode or you haven't listened to. I'm starting to do quotes
26:54
quarterly rants because I get tired of not being able to
26:58
talk.
27:02
There's a new one that'll be coming out at the end of the. The second
27:05
quarter, but the first, the first quarter one is there, so you should check on
27:08
that. Andrew, I can't say it enough
27:12
how much I have enjoyed talking to you, how much fun I have had
27:16
in the short amount of time that I've known you. It has been
27:21
massive. So do you have any last words of wisdom
27:24
that people can take away with them? Yes. So I would say the.
27:28
The last bit is when you're giving a sales presentation, this
27:32
is a personal mission of mine. Don't over.
27:35
Don't flood people. I call it visual junk food. Bullet points are
27:39
not good. I know you're trying to give value. Don't put a bunch of data
27:42
on it. When you're, when you're giving a sales presentation, make
27:46
or whatever presentation it happens to be, make sure that you are clear,
27:51
crystal clear on what you're trying to. To give to people. But you're also
27:55
make it so that you don't. My grandfather had a saying, I just asked for
27:59
a glass of water. You don't have to turn the hose on me. Less is
28:02
better on them. So please, visual junk food, don't do it. It feels
28:05
good. It'll make us feel full, but there's no nutritional value to it. What I
28:09
will do is I did this with a client recently. They had a ton of
28:11
bullet points. I put it down to two bullet points, highlighted some
28:14
keywords, and it said exactly the same thing, less is more.
28:18
And focus on what you're saying, both in your podcast and your keynote
28:22
structure is key. Focus on what you're saying. Focus on. Is it
28:25
translating to your audience? What is your purpose behind it? What
28:29
is your end goal? And go from there. So your end goal is not to
28:33
be fixed, but to be found. There you go. I love it. I love it.
28:38
All right, guys, we have had a great time, but
28:42
change is simple, but it's not always easy. And it takes courage,
28:46
resilience, and a willingness to step out of your comfort, comfort zone. So sometimes
28:49
you're going to get embarrassed, but it is so worth it. We'll continue
28:53
to join me on the one small change so we can see what kind of
28:56
bold vision and innovative possibilities are out there.
29:00
And until the next time.
29:04
Awesome. Stay curious.