Latest / The Photography & Video Show Podcast / 23. Postcard from London: Sigma BF breaks cover, recorded at The Photography & Video Show 2025

Transcript

23. Postcard from London: Sigma BF breaks cover, recorded at The Photography & Video Show 2025 · The Photography & Video Show Podcast

• 0:10
  SPEAKER_10: Good morning everyone.
• 0:12
  SPEAKER_10: The photography and video show is now open.
• 0:17
  SPEAKER_10: We wish you a very enjoyable and successful day.
• 0:22
  SPEAKER_10: The show is now open.
• 0:26
  David McClelland: There we go, the show is now open.
• 0:28
  David McClelland: The shutters are up.
• 0:31
  David McClelland: The ribbon is cut.
• 0:34
  David McClelland: And in come the happy public.
• 0:37
  David McClelland: How's it going?
• 0:37
  David McClelland: You alright?
• 0:38
  David McClelland: Yeah, very well, thank you.
• 0:39
  David McClelland: How are you?
• 0:39
  David McClelland: Yeah, good, thanks.
• 0:40
  David McClelland: Hello mate, how are you doing?
• 0:42
  David McClelland: Yeah, I'm good.
• 0:43
  David McClelland: And you?
• 0:43
  David McClelland: Yeah, very well, thanks.
• 0:45
  David McClelland: Morning, morning, you alright?
• 0:48
  David McClelland: Yeah, good, thanks, good.
• 0:49
  David McClelland: Morning, where are you headed for first?
• 0:51
  David McClelland: Absolutely no idea.
• 0:52
  David McClelland: Ah, well, there's plenty to see here.
• 0:53
  David McClelland: Have a good day.
• 0:54
  David McClelland: Thank you.
• 0:56
  David McClelland: Hello, where are you headed to first of all?
• 0:58
  SPEAKER_10: We're going to a talk.
• 1:00
  SPEAKER_10: Um, I'm so sorry.
• 1:03
  SPEAKER_10: Let's run.
• 1:04
  SPEAKER_10: I'm hoping for the Olympus start.
• 1:06
  David McClelland: Oh, go that way, stand there.
• 1:08
  SPEAKER_08: Thank you.
• 1:10
  David McClelland: Just having walked through the door, it's friend of the show, Tom Oldham.
• 1:13
  David McClelland: Tom Oldham.
• 1:14
  David McClelland: How are you doing, my friend?
• 1:15
  David McClelland: Very well, how are you?
• 1:15
  David McClelland: I'm very well.
• 1:16
  David McClelland: What's going on?
• 1:17
  David McClelland: You're going on the stage on the Sony stand later on this morning.
• 1:25
  David McClelland: Tips and tricks about competition entry.
• 1:27
  David McClelland: We've enjoyed a bit of success with that, and we're going to show people a few, the paths that we took.
• 1:33
  David McClelland: Just the two.
• 1:34
  David McClelland: Two serving.
• 1:35
  David McClelland: No biggie, no biggie.
• 1:36
  David McClelland: No biggie.
• 1:36
  David McClelland: Well, here's number three.
• 1:38
  David McClelland: Thank you, mate.
• 1:41
  David McClelland: I'm here at the fundamentals stage.
• 1:43
  David McClelland: It's just coming up to half past ten.
• 1:46
  David McClelland: The doors have been open for not even half an hour, and the stage is packed.
• 1:50
  David McClelland: Well, the auditorium is packed.
• 1:53
  David McClelland: It's currently Josh Jury chatting about astrophotography, our way to the universe.
• 1:59
  David McClelland: Some incredible images on the screen behind us here as well.
• 2:02
  SPEAKER_06: It's been very fortunate as an astrophotographer because you get to document so many different aspects of the natural world, including the northern lights.
• 2:11
  SPEAKER_06: Who's seen the northern lights?
• 2:13
  SPEAKER_06: Yeah?
• 2:14
  SPEAKER_06: And keep your hands up if you've seen them from the UK.
• 2:17
  SPEAKER_06: Yes, that's what I like to hear.
• 2:26
  David McClelland: Of all of the cameras here on the photography and video show Showfloor, one that really has caught my eye and I haven't seen in the flesh, or rather in the aluminium before, is the Sigma BF.
• 2:39
  David McClelland: And I'm here with Sam Smith from Sigma.
• 2:42
  David McClelland: He's got it in his hand.
• 2:43
  David McClelland: Sam, for anyone who hasn't seen the BF before from Sigma, just describe it to me.
• 2:49
  David McClelland: Give me some words here.
• 2:52
  SPEAKER_04: Minimalistic, fully metal build in terms of quality and lens and body.
• 2:59
  SPEAKER_04: I had a customer earlier on say it was the Cybertruck of cameras.
• 3:02
  SPEAKER_04: That's a very, very astute observation from them, I think.
• 3:05
  SPEAKER_04: I think so as well.
• 3:06
  SPEAKER_04: I'm going to be using that going forward.
• 3:08
  SPEAKER_04: I love it.
• 3:09
  SPEAKER_04: We have two colours.
• 3:10
  SPEAKER_04: The colour which is getting the biggest uplift at the moment is our silver version.
• 3:15
  SPEAKER_04: It looks like it's just come hot off the press, been milled just out of a solid block of metal, and it's got some lovely sides, lovely edges to it as well, which I don't think anyone's seen in the camera market.
• 3:26
  David McClelland: So you described it there as the cyber truck of cameras.
• 3:30
  David McClelland: It is like a it's a brick.
• 3:33
  David McClelland: It is a single kind of mono body construction there.
• 3:36
  David McClelland: On the right hand side, where traditionally your grip would be, there is some mottling, so some texture that's been uh honed, etched, I don't know, into the surface there.
• 3:47
  David McClelland: The minimalism applies to the user interface as well.
• 3:50
  David McClelland: So as we go towards the back, just say what what we are seeing there because there's not a lot of it, but I'm sure you're gonna say there's just enough.
• 3:57
  SPEAKER_04: There's more than enough.
• 3:58
  SPEAKER_04: Um I think in the world of cameras these days, there's so many buttons on on every device.
• 4:03
  SPEAKER_04: We have minimalised it and we've gone into an on and off switch, a playback button, menu button, and then a scroll wheel.
• 4:11
  SPEAKER_04: Kept it really small, and in addition to that, we've added a tiny little L C D on the top.
• 4:16
  SPEAKER_04: Uh you can flip through your settings as well.
• 4:18
  SPEAKER_04: That enables us to have less buttons because we can do it in system.
• 4:21
  SPEAKER_04: But the nice thing is the camera doesn't have it has the bells and whistles, but we've laid it out in such a user interface way, internally as well, which is so easy for the customer to pick up and so easy to play with, and you take a second to figure it out, but once you're there, it's I would say it's the easiest camera on the market so far to use.
• 4:40
  David McClelland: There is a textured thumb wheel there for sure, with a little button in the middle, and just to aid in the grip, we've got I don't know what the technical term for it is, but just a little thumb grip.
• 4:50
  SPEAKER_04: Yeah, that's great.
• 4:51
  SPEAKER_04: Yeah, a little thumb grip on there.
• 4:52
  SPEAKER_04: Uh the textured wheel you mentioned, it's all haptic.
• 4:55
  SPEAKER_04: So it's not actually a button at all.
• 4:57
  SPEAKER_04: Um so the buttons in the middle, I can't physically press without it being on.
• 5:00
  SPEAKER_04: Um and it's haptic feedback, similar to like you'll find on an iPhone when you force touch something.
• 5:05
  SPEAKER_04: Um again, it adds to the elegance of the device and adds to the um the simplicity of it.
• 5:11
  David McClelland: So that's what it looks like on the outside.
• 5:13
  David McClelland: That's a little bit about the user interface in there, but of course, it's a camera.
• 5:17
  David McClelland: Talk to me about specs here.
• 5:18
  David McClelland: What are we looking at?
• 5:19
  David McClelland: I I know it's a full frame, give me some other numbers.
• 5:22
  SPEAKER_04: Yeah, definitely.
• 5:23
  SPEAKER_04: So it's a full frame system, it's 24 megapixels.
• 5:26
  SPEAKER_04: It's part of our L mount interchangeable lens system.
• 5:30
  SPEAKER_04: So that's uh a Leica mount with Panasonic Sigma, and we are part of the Alliance, so we basically any you can mount a Leica lens onto this, it should work perfectly, and vice versa, with the Panasonic and Sigma.
• 5:42
  SPEAKER_04: Um, but it's such a large mount.
• 5:44
  SPEAKER_04: Uh, we can hold that full-frame 24 megapixel sensor in.
• 5:48
  SPEAKER_04: Um, going throughout then the technical spec.
• 5:50
  SPEAKER_04: So everyone has been um actually quite loving the internal memory.
• 5:55
  SPEAKER_04: It's quite large, isn't it?
• 5:57
  SPEAKER_04: Talk to me about how many gigabytes we're looking at.
• 6:00
  SPEAKER_04: It is very large.
• 6:00
  SPEAKER_04: I mean, if I was gonna put an SD card in a camera, it wouldn't be this large, um, but it's nice to have that feature.
• 6:06
  SPEAKER_04: So it's 230 gigabyte internal, um, which is fantastic.
• 6:11
  SPEAKER_04: So that gives you about 4,000 RAWs of that full 24 megapixel.
• 6:15
  SPEAKER_04: Um, we also have 6k video internally, um, which will probably give you about a couple of hours on for that.
• 6:21
  SPEAKER_04: But it's it's really nice.
• 6:22
  SPEAKER_04: I I actually think a lot of cameras will start including internal memory going forward because for us we can put an SSD into the side of it and just pull it straight out as well.
• 6:32
  SPEAKER_04: So if you if it runs out of space after you use your 4,000 shots over a couple of years, probably, um, just plug it in and pull it off straight away.
• 6:41
  David McClelland: And it just going back to smartphones, it's certainly something we have seen an evolution of from removable batteries disappearing to removable media to even to the SIMs of being replaced globally by eSIMs there.
• 6:54
  David McClelland: It does require a bit of a change of behaviour and maybe a change in what camera's going to be right for which job there, which leads me on to the question, Sam, who is the Sigma BF4?
• 7:05
  David McClelland: Certainly someone who takes pride in how their cameras look, but what kind of shooter do you see really being uh able to get the most from this camera?
• 7:14
  SPEAKER_04: Sure, yeah, so I see it as um it's it's a mixed mixed bag really.
• 7:19
  SPEAKER_04: I wouldn't say it's uh an A camera or a B camera, I'd say it's the C camera.
• 7:23
  SPEAKER_04: It's you know it's the camera you want to take out on a weekend with your family and friends.
• 7:27
  SPEAKER_04: You want to keep it small, minimalistic, and light.
• 7:30
  SPEAKER_04: Something just a breeze to use.
• 7:31
  SPEAKER_04: I could probably hand this to my partner who doesn't understand photography as well, and she can get a fantastic image from it.
• 7:37
  SPEAKER_04: Um, another side of our market is um fashion as well.
• 7:41
  SPEAKER_04: It's because it stands out, because it's a such a fashionable camera, I feel like as an accessory to an outfit, it will be very popular for that as well.
• 7:50
  SPEAKER_04: Um, and some people will want to use it as their main camera as well.
• 7:53
  SPEAKER_04: So we have so many boxes which it is going to fall into, but I think as well, it's because no one's done a camera like this, it's up for grabs, and I'm sure we see a new market come out which we didn't even think about.
• 8:04
  SPEAKER_04: Um so I'm quite excited for it.
• 8:07
  David McClelland: The BF comes in two editions.
• 8:10
  David McClelland: We're looking at the silver edition right here, and there is a black edition as well.
• 8:14
  David McClelland: The lens that uh you mentioned the lens system, the the the alliance that you're part of here, the lens it it also complements with this uh silver aluminium-eyed uh kind of look there.
• 8:27
  David McClelland: Uh one thing before we go, this camera was only launched literally a couple of weeks ago, wasn't it?
• 8:34
  SPEAKER_04: Yeah, it's been as we said, it's so popular because this is the first time in the UK it's ever been seen.
• 8:40
  SPEAKER_04: And we've only got three samples which arrived a few days before the show, and I'm so glad they were here.
• 8:45
  SPEAKER_04: Um but yes, launched it a couple of days ago, um, and it's the excitement of the show for us.
• 8:51
  David McClelland: Now, I'm gonna tell you something that we haven't spoken about.
• 8:55
  David McClelland: When we came and had a look at this earlier, a couple of days ago, I think, we went back to our office and we just played a little game with one another to guess how much this camera was.
• 9:05
  David McClelland: And I'm not gonna lie, the number that I came up with was three and a half thousand pounds.
• 9:11
  David McClelland: When our videographer came in, uh we asked him how much do you think that BF was?
• 9:17
  David McClelland: Three and a half thousand pounds was his response as well.
• 9:21
  David McClelland: We were very pleasantly surprised when we saw the actual price of this.
• 9:26
  David McClelland: And Sam, I'm gonna give you the pleasure of announcing that.
• 9:29
  SPEAKER_04: Oh, perfect.
• 9:29
  SPEAKER_04: So it comes on the market on sale next month for£1,989.
• 9:35
  David McClelland: Which feels like for a real premium product there, and we haven't even mentioned the extent to which Sigma has has rebranded with a very premium look.
• 9:45
  David McClelland: I'll ask you about that in a sec.
• 9:47
  David McClelland: It feels like a very competitive, attractive price for a competitive but certainly incredibly attractive camera.
• 9:55
  SPEAKER_04: Definitely so, definitely so.
• 9:56
  SPEAKER_04: I think the the price point is it it ties in perfectly with what the market would want to pick it up.
• 10:02
  SPEAKER_04: It's not going too high, that is so expensive, but also we've got some fantastic lenses which start off at about 500 pounds to marry it with.
• 10:10
  SPEAKER_04: Um so all in, you're looking around about 2500 really.
• 10:13
  David McClelland: And finally, finally, finally, before we go, Sam, you've changed, or rather Sigma has changed.
• 10:18
  David McClelland: You're sporting a kind of olivey sort of look at the moment.
• 10:21
  David McClelland: Uh what's the story behind that?
• 10:23
  SPEAKER_04: Ah, so we've had a big brand change at Sigma.
• 10:25
  SPEAKER_04: The logos have changed.
• 10:26
  SPEAKER_04: We've brought back a little tiny logo, which is part of our uh it's it's a Greek alphabet for Sigma as well, and you'll see that going forward across the branding.
• 10:34
  SPEAKER_04: Our lens boxes are going to start to change.
• 10:36
  SPEAKER_04: We're lifting the brand slightly, elevating it.
• 10:38
  SPEAKER_04: It's turning into, especially with this luxury camera as well, it's more of a premium brand going forward.
• 10:43
  David McClelland: So well, lots to look forward to when we see Sigma again at the photography and video show 2026.
• 10:49
  David McClelland: Hey, I hope to catch up with you before we end up in Birmingham this time next year, but for now, Sam Smith from Sigma, thank you very much.
• 10:54
  David McClelland: Thank you.
• 11:03
  David McClelland: That is the sound of somebody winning here at the sand disc stand.
• 11:08
  David McClelland: There is a lucky dip here, and well, I'm I'm gonna go in and see what I can what I can dip.
• 11:13
  David McClelland: There's a big box with a kind of target thing, and it says, try your luck for the sand disc lucky dip.
• 11:21
  SPEAKER_02: No prize.
• 11:22
  SPEAKER_02: I'm nice today.
• 11:25
  David McClelland: Oh, I see.
• 11:26
  David McClelland: So there are some cards that say no prize.
• 11:28
  David McClelland: So not everybody is a winner, although the gentleman who just walked out with no prize did walk away with a screen wipe.
• 11:34
  David McClelland: So I'm gonna go in as well and see what I can pick up.
• 11:37
  David McClelland: Going in, so I've got something, and what does it say?
• 11:41
  David McClelland: Small prize.
• 11:42
  David McClelland: I am a winner.
• 11:43
  David McClelland: What does that mean I win?
• 11:46
  SPEAKER_02: Win a selfie light for your phone.
• 11:49
  David McClelland: This is a clip-on selfie ring light.
• 11:51
  SPEAKER_02: And you can have three different levels of light.
• 11:54
  SPEAKER_02: Oh wow.
• 11:54
  SPEAKER_02: I mean you can also have strobe if you so wanted to be, you know.
• 11:58
  David McClelland: Amazing.
• 11:58
  David McClelland: All courtesy of sand disc.
• 12:00
  SPEAKER_02: All courtesy of sand disk.
• 12:01
  David McClelland: Thank you very much indeed.
• 12:03
  David McClelland: Have a great rest of the show.
• 12:04
  SPEAKER_02: You too, have a great show.
• 12:06
  David McClelland: I'm a winner.
• 12:07
  David McClelland: I'm not sure how much use I will get from this, but I know my daughter will be delighted.
• 12:19
  David McClelland: There are so many great images on display here at the photography and video show.
• 12:25
  David McClelland: There's a gallery in one corner here, and guess who I should find underneath the SheClicks 2025 exhibition images?
• 12:32
  David McClelland: Then Angela Nicholson.
• 12:34
  David McClelland: Hello and talk to me a bit about the images that we're looking at here.
• 12:39
  SPEAKER_09: So these are the images that were selected from our challenge.
• 12:43
  SPEAKER_09: Every month we have a challenge, 25 with a different theme.
• 12:47
  SPEAKER_09: I select 25 images to go on our website.
• 12:50
  SPEAKER_09: And then at the end of the year, you know, we've got 25 times 12.
• 12:53
  SPEAKER_09: Siwee very kindly went through and picked their favourites from each month, and then Carolyn Mendelssohn, Nickan ambassador, selected her favourite 40, and those are the images that are on display here.
• 13:05
  SPEAKER_09: So we've got images that represent all of the themes that we had during the year of 2024.
• 13:11
  David McClelland: Beautifully printed out, beautifully displayed here as well, and there's such a variety of images from uh a vehicle uh electrifying Bernadette MacDonald.
• 13:20
  David McClelland: I kind of like the lines in this and I like the choice of colours too.
• 13:24
  David McClelland: This wonderful photo by uh by Alison McCondicki.
• 13:29
  David McClelland: I don't know how to pronounce her name, I'm afraid.
• 13:31
  SPEAKER_09: I think it's McCondici.
• 13:32
  David McClelland: Okay.
• 13:33
  David McClelland: Blue Motion.
• 13:34
  David McClelland: Did I see this image on stage a few days ago as well?
• 13:39
  SPEAKER_09: Yes, you did because um this was our lead image for the Sheiklix exhibition at the Fuji Film House of Photography last year.
• 13:47
  SPEAKER_09: And it it's uh I think it's a really striking image.
• 13:50
  SPEAKER_09: And it was there because we were presenting a check to the Disabled Photographer Society for the um a print sale that we did, and that was one of the images on sale.
• 13:58
  David McClelland: More than£1,000, I seem to remember from the Comedy Large check being handed over there, gratefully received, of course, as we walk back onto the show floor now.
• 14:08
  David McClelland: Uh here we are, the first photography video show in London after many, many, many years in Birmingham.
• 14:14
  David McClelland: What have you made of it?
• 14:16
  SPEAKER_09: Well, I think it's been great.
• 14:17
  SPEAKER_09: I mean I really like the venue.
• 14:18
  SPEAKER_09: Um I love the way all the galleries are together, it's a really great layout.
• 14:22
  SPEAKER_09: I have I think um you know the NEC is great too, but it's it's nice to be down here in London, meeting a new audience, and we have met lots of new people.
• 14:32
  SPEAKER_09: The layout's slightly different, so that's interesting.
• 14:35
  SPEAKER_09: I think we've got more exhibitors than ever.
• 14:37
  SPEAKER_09: So yeah, I think it's really good.
• 14:39
  David McClelland: And the content on the stages as well, as we walk past Dave Clayton on the Adobe stage here, telling people uh a little bit about Photoshop.
• 14:46
  David McClelland: Uh the conversations, the content on the stages I think has been really a level above, not that it's not been great in previous years, but some of the you know, obviously there's the Scott Kable Kelbys of this world and the Lindsay Adlers as well.
• 15:01
  David McClelland: Um, it's been fantastic.
• 15:02
  David McClelland: I've probably had more time to take in those conversations, those uh presentations on the stages than any other time over the course of the year.
• 15:09
  David McClelland: Is there anything that you've been able to uh to to catch on any of those stages this week?
• 15:14
  SPEAKER_09: Well I I chaired a couple of uh discussion panels and I find those really inspiring and we had you know Hannah Cousins and Kate Kirkman from Sony talking about you know their amazing businesses and their uh their experiences of being women in photography and producing great images and video.
• 15:31
  SPEAKER_09: And then we had uh another discussion which was with uh Philippa Huber, Emma Finch and Yanita Wilde, talking about turning pro and the things they'd learnt in the process.
• 15:42
  SPEAKER_09: So Emma has been a pro for about 12 years, whereas the other two not as long, and so they're you know what they've discovered along the way is really relevant to people thinking about you know having a side hustle or turning their side hustle into a genuine income.
• 15:56
  SPEAKER_09: So that was really interesting.
• 15:58
  David McClelland: In terms of the kit out on the floor here as well, I know that's a focus for a good part of your year as well.
• 16:04
  David McClelland: There probably aren't too many surprises here, but it's still been great for me to get hands-on with the kit.
• 16:10
  SPEAKER_09: One of the things is that are really great about a show like this is you see all of the lenses and all of the camera bodies together, so suddenly you you know you might have seen one in by itself, but seeing it in context with all the others, it helps you make decisions.
• 16:22
  SPEAKER_09: I mean, I was very lucky I got the Peak Design Roller Pro in, so I knew what that was like, but it was really nice to come and sort of say, oh yeah, I you know, these this is my feedback.
• 16:32
  David McClelland: Yeah, I had a bit of a play with the Roller Pro as well.
• 16:34
  David McClelland: It does feel uh like a premium bit of kit.
• 16:38
  David McClelland: At a premium price, of course, as well, but I think with Peak Design you know what you're gonna get.
• 16:42
  David McClelland: Uh Ansh, always great to chat to you.
• 16:44
  David McClelland: Thank you so much for uh sharing your thoughts with us on the podcast, and look forward to seeing you in Birmingham in 2026.
• 16:51
  SPEAKER_09: Yeah, I'm looking forward to it.
• 16:57
  David McClelland: Funny who you bump into, filmmaker Jeff Marshall.
• 17:01
  SPEAKER_01: Good morning, David.
• 17:01
  SPEAKER_01: Or is it afternoon?
• 17:02
  SPEAKER_01: That's my worry.
• 17:03
  David McClelland: Well, you lose all sense of time when you're traipsing the floors here.
• 17:07
  David McClelland: Uh, you are here at the show today.
• 17:09
  David McClelland: Is there any particular thing you're looking for here?
• 17:13
  David McClelland: No, I just enjoy a day out.
• 17:14
  SPEAKER_01: Look at it.
• 17:15
  SPEAKER_01: Gadget and tech.
• 17:17
  SPEAKER_01: No, I might be in the market for a new tripod if I see the man Frotto stand.
• 17:22
  SPEAKER_01: But uh I I I can see there's various huge retailers and they're all selling tripods.
• 17:27
  SPEAKER_01: So we'll see.
• 17:27
  SPEAKER_01: I'm just I'm just I just like to wander around and just sort of soak in the the atmosphere, you know.
• 17:35
  SPEAKER_05: So it's a shoot out here today.
• 17:36
  SPEAKER_05: Three photographers, that was me.
• 17:38
  SPEAKER_05: We're gonna see how two other photographers now take the same model, take the same light, and take the same camera and push everything to do something a little bit different for you.
• 17:48
  SPEAKER_05: Our next photographer, he's got a storytelling style to his photography.
• 17:53
  SPEAKER_05: It's really cool.
• 17:54
  SPEAKER_05: Tommy Reynolds.
• 17:59
  David McClelland: Thank you very much, Dave.
• 18:05
  David McClelland: Ruth Falkard, event director at the photography and video show.
• 18:09
  David McClelland: Here we are on the final afternoon of this year's inaugural London show.
• 18:14
  David McClelland: What have you made of it?
• 18:16
  SPEAKER_07: Oh, we've had a blast here, it's been amazing.
• 18:19
  SPEAKER_07: It's been so good seeing so many smiley, happy faces, you know, people here are like kids in sweet shops trying out so much different kits, taking in on all the content that they can and just you know really hungry to learn, so it's been wonderful.
• 18:33
  David McClelland: Has the London experience um presented you with any surprises, anything maybe you didn't anticipate?
• 18:40
  SPEAKER_07: I don't know about surprises as such.
• 18:42
  SPEAKER_07: It's been really, it's been really pleasing to see that we've still had so many people come along and enjoy everything that we've put on for them.
• 18:50
  SPEAKER_07: I think it's been really, it's been a slightly different vibe perhaps, I guess, to to to when we've been at the NEC Birmingham.
• 18:56
  SPEAKER_07: As you know, we're back there next year.
• 18:58
  SPEAKER_07: Um but I wouldn't say hugely surprised.
• 19:01
  SPEAKER_07: What I've been really pleased to see is so many of the uh so many of the exhibitors have got their own programmes on the stands, there's so much content going on, stuff that we haven't organised, and for some stands it's the first time doing it, you know, Sigma, Siwi, people who don't normally do uh stand programs and and and stuff.
• 19:19
  SPEAKER_07: It's really nice to see.
• 19:21
  SPEAKER_07: You know, there's exhibitors here, old and new.
• 19:23
  SPEAKER_07: We've some that we've had for a for a long time, you know, stall walks of the show, but there's uh but there's lots of new brands around as well, and it's really lovely.
• 19:30
  David McClelland: This year.
• 19:31
  SPEAKER_07: Am I right more than 250 something like that speakers?
• 19:36
  SPEAKER_07: Something like that.
• 19:36
  SPEAKER_07: We've been very busy putting all that together.
• 19:39
  SPEAKER_07: But yeah, it's been amazing to see um, you know, people's like Lindsay Abda, for example, headlined on uh International Women's Day on Saturday, and people were just totally enraptured by her by her session, and you know, the same with with Scott Kelby, with um David Duschiman, Colin Pryor, Christy Goodwin, you know, and people have been queuing up to also to get their books signed by them and you know to to kind of meet their idols, and it's just been it's a wonderful thing to see.
• 20:08
  David McClelland: We've had the pleasure of speaking with so many of them on the photography and video show podcast, and again, speaking personally, it's been great to meet them in person.
• 20:17
  David McClelland: David Duscheman is just the the such a such a gentleman, such a presence as well.
• 20:24
  David McClelland: And if that didn't come across in the interview that we did a few months ago, at meeting him in person, I can see why so many people are so impressed by him.
• 20:32
  David McClelland: I was impressed today.
• 20:34
  David McClelland: David Lund on the So describe what the scene on the stage was when David Lund was doing his session earlier.
• 20:45
  SPEAKER_07: Well, I mean, David, I don't think he would he would mind me saying that he's kind of uh part photographer, part inventor.
• 20:52
  SPEAKER_07: Um, and uh he the things he comes up with are just amazing.
• 20:55
  SPEAKER_07: Like, you know, he's he's a liquid specialist, but he's a commercial photographer.
• 20:59
  SPEAKER_07: He so he's creating all those amazing shots that you see on like drinks advertisements where there's fruit and ice and liquid flying everywhere, and you know, there were hydraulics involved.
• 21:10
  SPEAKER_07: There was a you know a machinery and and all sorts, and um, and I think at one point he also cut his hands that there was blood involved too, and I don't think that was part of the plan.
• 21:20
  SPEAKER_05: It's closed with vent, everything's dead.
• 21:24
  SPEAKER_05: Ready?
• 21:27
  SPEAKER_05: Wow.
• 21:33
  David McClelland: Wow.
• 21:34
  David McClelland: Can you see how sharp the images are?
• 21:37
  David McClelland: The image that we're looking at on the screen from that shot just now is a blue background, but it is filled with a pineapple that's been sliced.
• 21:47
  David McClelland: We've got uh orange slices, blueberries, strawberries, juices all over the place.
• 21:52
  David McClelland: It's been frozen in time.
• 21:58
  SPEAKER_01: And this time, and on the stage.
• 22:00
  SPEAKER_01: And as well, so we're gonna use the piston.
• 22:02
  SPEAKER_01: It's not something to try at home in your kitchen, is it?
• 22:05
  David McClelland: It was great theatre and literally for every set of exposures that he was doing.
• 22:10
  David McClelland: There was a big round of applause, as there was with Belinda Richards and uh and her her dog model on the stage as well.
• 22:21
  SPEAKER_08: Over here.
• 22:22
  SPEAKER_08: Good girl, well done.
• 22:24
  SPEAKER_08: Watch me.
• 22:26
  SPEAKER_08: Oh, she's very good girl.
• 22:28
  SPEAKER_08: Another little tool of the trade that I use, and that's this little tribal necklace that I've put together.
• 22:35
  SPEAKER_08: And I've just hung all of these um like hunting polars, like squirrel polars, duck polars, whistles, all sorts of stuff.
• 22:42
  SPEAKER_08: These are really good at getting the attention of the dog.
• 22:50
  SPEAKER_08: Well done.
• 22:52
  SPEAKER_08: Um so you see how fast we shoot there, so we don't have to get the dog to actually hold the position for very long either.
• 22:59
  SPEAKER_08: Alright, thank you very much for being a great audience.
• 23:03
  David McClelland: One area that I want to pull out though is the analogue showcase.
• 23:08
  David McClelland: You have gone big on film this year, and from the conversations that I've had around the show floor, it's been really, really well appreciated.
• 23:15
  David McClelland: Was it a conscious thing to make the film bigger than it it ever has been at the photography show before?
• 23:22
  SPEAKER_07: It was.
• 23:22
  SPEAKER_07: We thought that would resonate particularly well in London as well, um, and particularly with our with the younger audience that we are seeing coming through.
• 23:30
  SPEAKER_07: Um so yeah, our all things analogue area, we've had the you know the analogue stage and the demos as well.
• 23:36
  SPEAKER_07: I mean, Brendan Barry built a huge camera obscura out of cardboard and a working camera obscura dark room as well, and uh that's just amazing.
• 23:46
  SPEAKER_07: And then he's got his you know his his his uh crazy cameras that he's hand built as well, the one out of Lego, there's a there's a log camera, there's a mannequin camera, yeah, it's it's it's really fun.
• 23:57
  David McClelland: I think we're just just gonna walk past them any moment now.
• 23:59
  David McClelland: They are they they really have their works of art in their own right, let alone the images that they take.
• 24:05
  SPEAKER_07: Absolutely.
• 24:06
  SPEAKER_07: And then I mean we're just passing Analog Wonderland as well, and they're doing you know live developing demos, and then we've got Rachel Brewster at um Little Vintage Photography doing uh Cyana type prints and Afghan box camera, and it's really fun.
• 24:19
  SPEAKER_07: There's so much to explore in that area, um, and I think people have really engaged with it this year.
• 24:25
  David McClelland: That's 2025 nearly over.
• 24:27
  David McClelland: We've got a couple of hours left, so let's not close the door while people are still in and having a great time.
• 24:32
  David McClelland: We do need to cast our mind forward to 2026.
• 24:35
  David McClelland: That that sounds like way in the future, but of course it's next year.
• 24:39
  David McClelland: What can you tell us at this stage about 2026 photography and video show?
• 24:45
  SPEAKER_07: Well, I can't tell you a great deal about what exactly we're going to be doing there on site.
• 24:49
  SPEAKER_07: I'd expect more of the same, you know, lots of lots of lovely educational content, lots of amazing brands at the show.
• 24:56
  SPEAKER_07: It is, of course, back at the NEC, as I mentioned earlier, and we're back in Hall 5, which is our our previous hope from a couple of years ago.
• 25:03
  David McClelland: Well, that's the big hall.
• 25:05
  David McClelland: Hall 5 is well known for being like the largest space, and it in a way it's kind of similar to the space that we have had here this year at the London XL, kind of everything in one big room, and you really get a sense of the scale of the show that way as well.
• 25:20
  SPEAKER_07: Yeah, it's really nice to be you know back in a big rectangular hall.
• 25:24
  SPEAKER_07: I think it's it's much easier to navigate than the halls we've been in the last couple of years at the NEC.
• 25:29
  SPEAKER_07: So, you know, there are a fewer pillars and things as well.
• 25:32
  SPEAKER_07: So, you know, from an exhibitor's perspective, that's that makes things easier.
• 25:35
  SPEAKER_07: But yeah, um it's really exciting to be back in the big hall five.
• 25:40
  David McClelland: Uh do you have some dates for us?
• 25:43
  SPEAKER_07: It's the 14th to the 17th of March next year, so yeah, uh that's quite a familiar dateline for most.
• 25:49
  SPEAKER_07: This year we were kind of a week earlier, but yeah, 14th and 17th of March.
• 25:53
  David McClelland: Brilliant.
• 25:54
  David McClelland: Well, Ruth, thank you so much.
• 25:57
  David McClelland: First of all, for the communication over the last 12 months.
• 26:02
  David McClelland: The big the big move to London for the first time.
• 26:04
  David McClelland: Obviously, there have been some some concerns about it, but my experience here, as we are just right at one end of the hall, Ruth, just look down there, look how big.
• 26:15
  David McClelland: I mean, we're recording this, it's nearly half past three on the final afternoon on the Tuesday afternoon.
• 26:20
  David McClelland: It's still so busy in here, there's still so much content taking place on the stages.
• 26:25
  David McClelland: Congratulations.
• 26:26
  David McClelland: Thank you.
• 26:28
  David McClelland: Thank you for being so communicative with us and with all of the community about what's happening here and why, and about all the great opportunities, and I think it's all just come out of play over the last few days.
• 26:38
  David McClelland: And good luck for the next 12 months, and uh everyone's behind you putting together another fantastic show in Birmingham, 14th to 17th of March 2026.
• 26:48
  SPEAKER_07: Thank you very much for your support.
• 26:50
  SPEAKER_07: That's been uh it's been an absolute pleasure.
• 26:55
  SPEAKER_10: Ladies and gentlemen, may I have the attention to these the top of the video show two thousand and twenty-five issues?