Latest / Wedding Pros who are ready to grow - with Becca Pountney / Learning to say no in your wedding business with Michelle Jacobs

Transcript

Learning to say no in your wedding business with Michelle Jacobs · Wedding Pros who are ready to grow - with Becca Pountney

0:00
And
0:00
I
0:00
wish
0:00
I
0:00
had
0:01
known
0:01
back
0:02
then
0:02
about.
0:03
I
0:03
wish
0:03
somebody
0:03
had
0:04
given
0:04
me
0:04
permission
0:04
to
0:05
say
0:05
no
0:05
earlier
0:07
in
0:07
my
0:08
journey
0:08
because
0:08
I
0:09
think
0:09
that
0:09
took
0:09
so
0:10
much
0:10
of
0:10
me
0:10
and
0:11
I
0:11
could
0:11
have
0:11
got
0:11
rid
0:11
of
0:11
that
0:12
so
0:12
much
0:12
earlier
0:12
and
0:13
moved
0:13
on
0:13
to
0:13
other
0:13
things.
0:14
So
0:14
I
0:14
think
0:14
that's
0:14
what
0:14
I
0:15
needed
0:15
to
0:15
know.
1:06
I'm
1:06
Becca
1:07
Poutney,
1:07
wedding
1:07
business
1:08
marketing
1:08
expert,
1:09
speaker
1:09
and
1:09
blogger
1:10
and
1:10
you're
1:10
listening
1:10
to
1:11
the
1:11
Wedding
1:11
Pros
1:11
who
1:11
Are
1:12
Ready
1:12
to
1:12
Grow
1:12
podcast.
1:14
I'm
1:14
here
1:14
to
1:14
share
1:14
with
1:15
you
1:15
actionable
1:15
tips,
1:16
strategies
1:16
and
1:17
real
1:17
life
1:17
examples
1:18
to
1:18
help
1:18
you
1:18
take
1:19
your
1:19
wedding
1:19
business
1:19
to
1:20
the
1:20
next
1:20
level.
1:21
If
1:21
you
1:21
are
1:21
an
1:21
ambitious
1:22
wedding
1:22
business
1:22
owner
1:23
that
1:23
wants
1:23
to
1:24
take
1:24
your
1:24
passion
1:24
and
1:25
use
1:25
it
1:25
to
1:25
build
1:25
a
1:25
profitable,
1:26
sustainable
1:27
business
1:27
doing
1:28
what
1:28
you
1:28
love,
1:28
then
1:28
you're
1:29
in
1:29
the
1:29
right
1:29
place.
1:30
Let's
1:30
get
1:30
going
1:31
with
1:31
today's
0:42
episode.
1:32
Today
1:33
I'm
1:33
chatting
1:33
with
1:33
Michelle
1:34
Jacobs,
1:34
the
1:34
wedding
1:35
planner
1:35
behind
1:35
Elegante
1:36
by
1:36
Michelle
1:36
J.
1:37
She
1:37
is
1:37
a
1:37
UK
1:37
based
1:38
destination
1:38
wedding
1:39
planner
1:39
who
1:39
describes
1:40
herself
1:40
as
1:40
a
1:40
curator
1:41
of
1:41
magical
1:41
memories
1:42
for
1:42
English
1:43
speaking
1:43
couples
1:43
throughout
1:44
Europe.
1:44
With
1:44
16
1:45
years
1:45
of
1:45
experience
1:45
in
1:46
the
1:46
industry,
1:47
Michelle
1:47
is
1:47
also
1:48
well
1:48
known
1:48
as
1:48
a
1:49
Jewish
1:49
wedding
1:49
expert
1:50
and
1:50
is
1:50
a
1:50
big
1:51
advocate
1:51
for
1:51
women
1:51
over
1:52
50
1:52
in
1:52
business.
1:53
Today
1:53
I'm
1:53
going
1:53
to
1:53
deep
1:54
dive
1:54
into
1:54
Michelle's
1:55
business
1:55
background
1:55
and
1:56
discover
1:56
some
1:56
of
1:56
the
1:56
highs
1:57
and
1:57
lows
1:57
along
1:57
the
1:57
way.
1:58
Michelle,
1:58
welcome
1:59
to
1:59
the
1:59
podcast.
1:59
Oh,
2:00
thank
2:00
you
2:00
so
2:00
much
2:00
for
2:01
having
2:01
me.
2:01
It's
2:02
an
2:02
absolute
2:02
pleasure.
2:03
Thank
2:03
you
2:03
for
2:03
being
2:04
here.
2:04
Now,
2:04
I
2:04
don't
2:05
actually
2:05
know
2:06
a
2:06
huge
2:06
amount
2:07
about
2:07
you
2:07
and
2:07
your
2:07
business,
2:08
so
2:08
I'm
2:08
really
2:08
looking
2:09
forward
2:09
to
2:09
finding
2:10
out
2:10
a
2:10
bit
2:10
more
2:11
about
2:11
who
2:11
you
2:11
are
2:12
and
2:12
what
2:12
you
2:12
do
2:13
and
2:13
find
2:13
out
2:14
your
2:14
background.
2:14
And
2:14
whenever
2:15
I
2:15
have
2:15
a
2:15
new
2:15
guest
2:15
on
2:15
the
2:16
podcast,
2:16
one
2:16
of
2:16
the
2:16
things
2:16
I
2:17
always
2:17
say
2:17
is
2:17
we're
2:18
going
2:18
to
2:18
go
2:18
right
2:18
back
2:18
to
2:19
the
2:19
start
2:19
because
2:19
I
2:19
think
2:20
it's
2:20
important
2:20
for
2:20
my
2:20
listeners
2:21
to
2:21
understand
2:22
why
2:22
they
2:22
should
2:22
listen
2:23
to
2:23
you
2:23
in
2:23
the
2:23
first
2:23
place
2:23
to
2:24
understand
2:24
where
2:24
you've
2:24
come
2:25
from.
2:25
So
2:25
take
2:26
us
2:26
back.
2:26
Have
2:27
you
2:27
always
2:27
worked
2:27
in
2:27
weddings?
2:28
Did
2:28
you
2:28
have
2:28
a
2:29
career
2:29
before
2:30
weddings?
2:30
Take
2:30
us
2:31
right
2:31
back
2:31
through
2:31
your
2:32
history.
2:32
So
2:33
the
2:33
answer
2:34
is
2:34
no,
2:34
I
2:34
haven't
2:35
always
2:35
worked
2:35
in
2:35
weddings.
2:36
And
2:37
actually
2:37
I
2:37
refer
2:38
to
2:38
it
2:38
as
2:39
if
2:39
you
2:39
like
2:39
a
2:39
third
2:40
career.
2:40
For
2:41
me,
2:41
I
2:41
always
2:42
say
2:42
I'm
2:42
one
2:42
of
2:42
the
2:42
oldies
2:43
in
2:43
the
2:43
industry.
2:44
I
2:44
am
2:44
now
2:44
into
2:45
my
2:45
60s,
2:46
which
2:47
I
2:47
can't
2:47
really
2:48
believe,
2:49
but
2:49
there
2:49
you
2:49
go.
2:49
And
2:49
I
2:50
started
2:50
my
2:50
business
2:51
in
2:51
my
2:52
early
2:52
50s,
2:53
but
2:54
prior
2:54
to
2:54
that
2:55
when
2:55
I
2:55
came
2:56
out
2:56
of
2:57
university
2:57
back
2:58
in
2:58
the
2:58
80s,
2:59
I
2:59
worked
3:00
in
3:00
the
3:01
market
3:01
research
3:01
industry,
3:03
having
3:03
a
3:03
great
3:03
time
3:04
working
3:04
in
3:04
London
3:04
in
3:05
the
3:05
80s
3:05
and
3:06
then
3:07
during
3:07
the
3:07
90s
3:08
and
3:08
the
3:08
noughties.
3:09
When
3:09
I
3:09
was
3:09
bringing
3:09
up
3:10
my
3:10
children,
3:10
I
3:10
worked
3:11
with
3:11
my
3:11
husband
3:12
in
3:12
his
3:12
retail
3:13
business.
3:14
And
3:14
it
3:14
was
3:14
only
3:15
once
3:16
the
3:16
children
3:17
had
3:17
started
3:18
to
3:18
grow
3:19
up,
3:19
fly
3:20
the
3:20
nest,
3:20
I
3:20
wasn't
3:21
so
3:21
needed.
3:22
There
3:22
was
3:22
an
3:22
opportunity
3:23
for
3:23
me
3:23
to
3:24
have
3:24
something
3:24
for
3:24
myself.
3:25
And
3:25
I'd
3:26
always
3:26
been
3:27
a
3:27
bit
3:27
of
3:27
an
3:27
event
3:27
hobbyist,
3:28
always
3:29
been
3:29
involved
3:29
with.
3:31
Even
3:31
when
3:31
my
3:31
kids
3:32
were
3:32
at
3:32
school,
3:32
I
3:33
was,
3:33
you
3:33
know,
3:33
chairman
3:34
of
3:34
the
3:34
Parents
3:35
Association.
3:36
We
3:36
used
3:36
to
3:36
run
3:36
charity
3:37
balls,
3:37
all
3:38
that
3:38
sort
3:38
of
3:38
thing.
3:38
And
3:40
speaking
3:40
to
3:41
one
3:41
of
3:41
the
3:42
caterers
3:42
that
3:42
I
3:42
used
3:42
to
3:43
work
3:43
with
3:43
quite
3:43
regularly,
3:44
you
3:45
know,
3:45
I
3:45
started
3:45
to
3:46
talk
3:46
about,
3:46
you
3:47
know,
3:47
I'd
3:47
really
3:47
like
3:48
to
3:48
get
3:48
into
3:48
the
3:48
industry,
3:49
but
3:49
not
3:50
really
3:50
sure
3:50
what
3:50
to
3:50
do.
3:50
And
3:50
he
3:51
went,
3:51
come
3:51
and
3:51
work
3:51
for
3:51
me,
3:52
Michelle.
3:52
And
3:52
that's
3:53
how
3:53
it
3:53
all
3:53
started.
3:54
So
3:54
it
3:55
was
3:55
the
3:55
best
3:55
thing
3:56
that
3:56
I
3:56
could
3:57
ever
3:57
have
3:57
done
3:57
because,
3:58
you
3:58
know,
3:59
we
3:59
all
3:59
hear
3:59
it
3:59
as
4:00
planners.
4:00
You
4:00
know,
4:01
I
4:01
had
4:01
one
4:01
just
4:01
a
4:02
month
4:02
or
4:02
so
4:02
ago
4:02
where
4:03
the
4:03
bride
4:03
said
4:03
to
4:03
me,
4:03
I've
4:04
really
4:04
enjoyed
4:04
planning
4:05
my
4:05
wedding.
4:05
And
4:06
no
4:06
offense
4:06
to
4:06
her,
4:07
but
4:07
she
4:07
didn't
4:07
plan
4:07
her
4:08
wedding.
4:08
I
4:08
planned
4:08
her
4:09
wedding
4:09
with
4:09
my
4:09
team.
4:10
She,
4:10
she
4:11
enjoyed
4:11
the
4:11
bits
4:11
that
4:12
she
4:12
was
4:12
involved
4:12
with,
4:13
but
4:13
actually
4:14
understanding
4:14
what
4:15
goes
4:15
on
4:15
behind
4:16
the
4:16
scenes
4:16
and
4:17
running
4:17
a
4:17
wedding
4:17
from
4:18
back
4:18
of
4:18
house
4:18
and
4:18
juggling
4:19
multiple
4:20
events
4:20
and
4:21
running
4:21
a
4:21
business
4:22
that
4:22
is
4:22
happens
4:23
to
4:23
be
4:23
a
4:23
wedding
4:23
planning
4:24
business
4:24
is
4:24
very
4:25
different.
4:25
So
4:25
it
4:25
was
4:25
the
4:26
best
4:26
thing
4:26
I
4:26
could
4:26
ever
4:27
have
4:27
done.
4:27
And
4:27
I
4:27
had
4:28
three
4:28
years
4:28
of
4:28
really
4:29
good
4:29
grounding
4:29
there
4:30
before
4:31
then
4:32
setting
4:32
up
4:32
on
4:33
my
4:33
own.
4:34
And
4:35
at
4:35
the
4:35
beginning
4:35
it
4:36
was
4:36
very
4:36
much
4:37
going
4:38
to
4:38
be
4:38
a
4:38
planner.
4:38
I'm
4:38
going
4:38
to
4:39
do
4:39
everything.
4:39
I'm
4:39
going
4:39
to
4:40
do
4:40
weddings,
4:40
I'm
4:40
going
4:40
to
4:40
do
4:41
parties,
4:41
I'm
4:41
going
4:41
to
4:41
do
4:42
corporate
4:42
events.
4:43
And
4:43
it
4:43
was
4:44
only
4:44
through
4:44
Educ
4:45
myself
4:46
that
4:46
I
4:46
realized
4:46
I
4:47
need
4:47
to
4:47
hone
4:48
in
4:48
on
4:48
what
4:48
is
4:49
it
4:49
that
4:49
drives
4:50
me,
4:50
what
4:50
is
4:50
my
4:50
niche,
4:51
what
4:51
am
4:51
I
4:51
really
4:52
good
4:52
at,
4:52
what
4:53
really
4:53
excites
4:54
me?
4:54
And
4:55
weddings
4:55
just
4:56
became
4:56
my
4:56
thing
4:57
over
4:57
the
4:57
course
4:58
of
4:58
that
4:58
process.
4:59
And
4:59
then
5:00
back
5:00
in
5:00
something
5:00
like
5:01
2012,
5:02
somebody
5:03
asked
5:03
me
5:03
about
5:04
doing
5:04
a
5:04
wedding
5:04
for
5:05
them
5:05
and
5:05
they
5:05
didn't
5:05
know
5:05
at
5:06
that
5:06
point
5:06
whether
5:06
they
5:06
wanted
5:07
to
5:07
get
5:07
married
5:08
in
5:08
the
5:08
UK
5:09
or
5:10
in
5:10
Italy.
5:11
They
5:11
had
5:11
a
5:11
holiday
5:12
home
5:12
in
5:12
Italy,
5:13
so
5:13
there
5:13
was
5:13
a
5:13
connection.
5:14
And
5:14
I
5:14
stupidly
5:15
said,
5:16
oh,
5:16
I
5:16
don't
5:16
know
5:16
if
5:16
I
5:17
can
5:17
help
5:17
you
5:17
with
5:17
a
5:17
wedding
5:18
in
5:18
Italy.
5:19
So
5:20
in
5:20
the
5:20
end
5:20
we
5:20
looked
5:20
at
5:21
some
5:21
weddings
5:21
in
5:21
the
5:22
venues
5:22
in
5:22
the
5:22
uk,
5:23
but
5:23
in
5:23
the
5:23
end
5:24
they
5:24
went
5:24
off
5:24
and
5:24
chose
5:25
a
5:25
venue
5:25
in
5:25
Italy.
5:26
And
5:26
I
5:26
waved
5:27
them
5:27
off
5:27
and
5:27
said,
5:27
I
5:28
think
5:28
you
5:28
should
5:28
work
5:28
with
5:29
an
5:29
Italian
5:29
planner.
5:30
But
5:30
they
5:30
came
5:30
Back
5:31
to
5:31
me
5:31
because
5:32
there
5:32
was,
5:32
there
5:33
was
5:33
just
5:33
a
5:33
clash
5:34
and
5:34
there
5:34
was
5:34
nothing
5:34
wrong
5:35
with
5:35
the
5:35
planner
5:35
that
5:36
they
5:36
were
5:36
working
5:36
with,
5:37
highly
5:37
respected
5:38
Italian
5:38
planner.
5:39
It's
5:39
just
5:39
they
5:39
needed
5:40
somebody
5:41
who
5:41
was
5:41
on
5:42
their
5:42
wavelength
5:43
and
5:43
that
5:43
wasn't
5:44
that
5:44
person.
5:45
And
5:45
it
5:46
was
5:46
a
5:46
Jewish
5:46
wedding.
5:47
I'm
5:47
Jewish
5:47
myself.
5:48
I
5:48
am
5:49
stand
5:49
Jewish
5:50
weddings.
5:50
I
5:51
always
5:51
say,
5:51
well,
5:51
I
5:51
don't
5:52
know
5:52
about
5:52
Jewish
5:52
weddings
5:53
of
5:53
all
5:53
levels
5:54
of
5:54
observancy.
5:55
I
5:55
could
5:55
write
5:56
on
5:56
the
5:56
back
5:56
of
5:56
a
5:56
postage
5:57
stamp.
5:57
And
5:57
so
5:57
I
5:58
ended
5:58
up
5:58
picking
5:59
that
5:59
wedding
5:59
up
5:59
off
6:00
the
6:00
back
6:00
of
6:00
that
6:00
wedding.
6:01
Somebody
6:02
booked
6:02
me
6:02
for
6:02
another
6:03
wedding
6:03
at
6:03
the
6:03
same
6:03
venue.
6:04
And
6:05
here
6:05
we
6:05
are
6:06
now
6:06
12,
6:07
13
6:07
years
6:07
later
6:08
and
6:09
that
6:09
has
6:09
become
6:09
my
6:10
niche
6:10
Jewish
6:11
destination.
6:12
Weddings
6:12
in
6:13
Europe.
6:13
It
6:13
isn't
6:14
the
6:14
only
6:14
thing
6:14
I
6:15
do
6:15
and
6:15
I
6:15
plan
6:15
a
6:16
lot
6:16
of
6:16
weddings
6:16
at
6:16
home
6:16
and
6:17
I
6:17
don't
6:17
just
6:17
plan
6:18
Jewish
6:18
weddings.
6:18
But
6:19
that,
6:19
to
6:19
sum
6:19
it
6:20
all
6:20
up
6:20
is
6:20
how
6:20
I've
6:21
got
6:21
to
6:21
where
6:21
I've
6:21
got
6:22
to
6:22
today.
6:22
Amazing.
6:23
So
6:23
you've
6:23
been
6:24
through
6:24
a
6:24
variety
6:25
of
6:25
different
6:25
iterations
6:26
over
6:27
your
6:27
lifespan,
6:28
over
6:28
your
6:28
career.
6:29
I
6:29
want
6:29
to
6:29
take
6:30
you
6:30
back
6:30
to
6:30
that
6:30
moment
6:31
where
6:31
you
6:31
decided,
6:32
post
6:32
children,
6:32
to
6:33
go
6:33
into
6:33
this
6:34
catering
6:34
world,
6:34
the
6:35
events
6:35
world,
6:35
the
6:35
weddings
6:36
world,
6:36
because
6:36
a
6:36
lot
6:37
of
6:37
people
6:37
would
6:38
struggle
6:38
to
6:38
have
6:38
the
6:38
confidence
6:39
at
6:39
that
6:39
point
6:40
in
6:40
their
6:40
life
6:40
to
6:41
make
6:41
that
6:41
kind
6:42
of
6:42
change.
6:42
Because
6:43
when
6:43
you,
6:43
when
6:43
you
6:43
become
6:44
a
6:44
parent,
6:44
I'm
6:44
a
6:44
parent
6:45
myself,
6:45
I've
6:45
got
6:45
two
6:46
children,
6:46
they're
6:46
10
6:47
and
6:47
8.
6:47
Sometimes
6:48
you
6:48
can
6:48
feel
6:48
like
6:48
you
6:48
lose
6:49
your
6:49
identity
6:49
a
6:49
little
6:50
bit,
6:50
you
6:50
know,
6:50
your
6:50
whole
6:51
life
6:51
becomes
6:51
about
6:51
them.
6:52
And
6:52
I
6:52
know,
6:53
know
6:53
other
6:53
people
6:53
who
6:53
say,
6:54
oh,
6:54
I
6:54
wish
6:54
I'd
6:54
done
6:54
this,
6:55
but
6:55
just
6:55
don't
6:55
have
6:55
the
6:56
confidence
6:56
to
6:56
do
6:56
it
6:57
at
6:57
that
6:57
point
6:57
in
6:57
their
6:58
lifetime.
6:58
How
6:59
did
6:59
you
6:59
kind
6:59
of
7:00
summon
7:00
that
7:00
inner
7:00
strength?
7:01
I
7:01
guess.
7:01
How
7:01
did
7:01
you
7:02
work
7:02
out?
7:02
No,
7:02
actually,
7:03
I
7:03
can
7:03
do
7:03
this.
7:03
It's
7:04
fine.
7:04
I
7:04
think
7:04
there's,
7:05
there's
7:05
two
7:05
things
7:06
I
7:06
think,
7:07
I
7:07
think
7:07
life
7:08
is,
7:08
well,
7:08
oil
7:09
phrase,
7:09
life
7:09
is
7:10
a
7:10
journey
7:10
and
7:11
you,
7:11
you,
7:12
that
7:12
whole
7:13
one
7:13
job
7:13
for
7:13
life
7:14
model,
7:14
I
7:14
don't
7:15
believe
7:16
exists
7:16
in
7:17
the
7:17
same
7:17
way
7:17
that
7:17
it
7:18
perhaps
7:18
did,
7:18
you
7:19
know,
7:19
50,
7:19
60
7:19
years
7:20
ago
7:20
when
7:20
I
7:20
was
7:20
a
7:21
child.
7:22
And
7:22
I
7:22
think
7:23
we
7:23
go
7:24
through
7:24
that
7:24
journey
7:25
of
7:25
life
7:25
and
7:26
every
7:26
step
7:26
that
7:26
we
7:26
take
7:27
and
7:27
everything
7:27
we
7:28
do
7:28
gives
7:29
us
7:29
that
7:29
whole
7:30
life
7:30
experience.
7:31
So,
7:31
you
7:31
know,
7:31
I
7:32
have
7:33
said
7:33
to
7:33
myself
7:33
over
7:33
the
7:34
years,
7:34
oh,
7:34
if
7:34
only
7:34
I'd
7:35
done
7:35
this
7:35
20
7:35
years
7:35
ago,
7:36
can
7:36
you
7:36
imagine
7:36
where
7:37
my
7:37
business
7:37
would
7:37
be
7:37
now?
7:38
But
7:38
on
7:38
the
7:38
other
7:39
hand,
7:39
I
7:39
don't
7:39
think
7:40
that
7:40
I
7:40
had
7:40
all
7:41
of
7:41
those
7:41
life
7:41
skills
7:42
and
7:42
all
7:42
of
7:42
that
7:42
confidence
7:44
in
7:44
that,
7:44
you
7:45
know,
7:45
when
7:45
I
7:45
was
7:45
in
7:45
my
7:45
20s
7:46
and
7:46
30s,
7:46
because
7:46
you're
7:47
absolutely
7:47
right.
7:47
You
7:48
do
7:48
very
7:48
much
7:48
become
7:49
the
7:49
mother,
7:50
the
7:50
partner,
7:51
the
7:51
holder
7:52
of
7:52
the
7:52
fort,
7:52
but
7:52
not
7:53
the
7:53
lead
7:53
of
7:53
your
7:54
life.
7:54
Whilst
7:55
you.
7:55
And,
7:55
you
7:56
know,
7:56
I
7:56
don't
7:56
have
7:56
any
7:56
problem
7:57
with
7:57
that,
7:57
but
7:58
you're
7:58
suddenly
7:58
not
7:59
being
7:59
this
8:00
for
8:00
me.
8:00
I
8:00
certainly
8:01
wasn't
8:01
the
8:01
hugely
8:02
successful
8:02
business
8:03
person
8:03
while
8:03
I
8:03
was
8:04
bringing
8:04
my
8:04
children
8:04
up.
8:05
I
8:05
had
8:05
been
8:05
in
8:05
my
8:06
20s
8:06
in
8:06
the
8:07
role
8:07
that
8:07
I
8:07
had
8:07
then.
8:08
I
8:08
was
8:08
managing
8:08
director
8:09
by
8:09
the
8:09
time
8:09
I
8:09
was
8:10
30
8:10
and
8:10
doing
8:11
quite
8:11
well
8:11
in
8:11
that
8:11
corporate
8:12
world.
8:12
And
8:12
then
8:12
I
8:13
decided
8:13
that
8:14
I
8:15
needed
8:15
to
8:15
take
8:15
a
8:15
step
8:16
back
8:16
so
8:16
I
8:16
could
8:16
focus
8:17
on
8:17
my
8:17
children.
8:17
And
8:18
working
8:18
with
8:18
my
8:18
husband
8:19
and
8:19
his
8:19
support
8:20
is
8:20
what
8:20
worked
8:20
for
8:20
me.
8:21
But
8:21
everything
8:21
that
8:22
I
8:22
did,
8:22
and
8:23
I
8:23
think
8:23
about
8:23
all
8:23
the
8:24
things
8:24
that
8:24
I've
8:24
done,
8:25
you
8:25
know,
8:25
I.
8:25
I
8:26
learned
8:26
how
8:26
to
8:26
sell
8:27
when
8:27
I
8:27
was
8:27
back
8:27
in
8:27
my
8:28
20s.
8:28
I
8:28
learned
8:29
how
8:29
to
8:29
manage
8:29
projects.
8:30
I
8:30
learned
8:31
how
8:31
to
8:31
work
8:31
with
8:32
people.
8:32
You
8:32
know,
8:33
I
8:33
learned
8:33
so
8:34
much.
8:34
And
8:34
also
8:35
my
8:35
confidence
8:36
in
8:36
myself
8:36
as
8:37
a
8:37
person
8:37
grew
8:38
so
8:38
much.
8:39
So,
8:39
yes,
8:39
it
8:39
was
8:40
quite
8:40
daunting
8:40
and
8:41
quite
8:42
challenging.
8:42
But
8:43
I
8:43
would
8:44
say
8:44
there
8:44
was
8:44
two
8:44
things.
8:45
One
8:45
is
8:45
I
8:46
have
8:46
a
8:46
bit
8:46
of
8:46
a
8:46
mantra,
8:47
you
8:47
know,
8:47
when
8:47
I'm
8:47
feeling
8:48
a
8:48
bit.
8:48
And
8:48
we
8:48
all
8:48
do
8:49
it,
8:49
oh,
8:49
I
8:49
don't
8:50
know
8:50
if
8:50
I
8:50
can
8:50
do
8:50
that.
8:50
You
8:51
know,
8:51
like
8:51
when
8:51
I
8:51
turned
8:51
down
8:52
that
8:52
first
8:52
destination
8:53
wedding,
8:53
you
8:54
know,
8:54
never
8:54
do
8:55
that.
8:55
Now,
8:55
I
8:55
would
8:55
never
8:56
take.
8:56
I
8:56
would
8:56
never
8:56
take
8:57
anything.
8:57
One
8:57
that
8:57
I
8:58
didn't
8:58
think
8:58
I
8:58
could
8:58
deliver,
8:59
but
8:59
I
8:59
now
8:59
firmly
9:00
believe
9:00
that
9:00
I
9:01
can
9:01
deliver
9:01
everything
9:01
because
9:02
I
9:02
can
9:02
bring
9:02
in
9:03
collaborators
9:04
and
9:04
partners
9:04
to
9:05
fill
9:05
the
9:05
gaps
9:05
that
9:06
I
9:06
don't
9:06
have.
9:07
But
9:07
so
9:07
I
9:07
do
9:08
now
9:08
have.
9:08
Have
9:08
a
9:08
mantra
9:09
that
9:09
goes,
9:09
oh,
9:10
this
9:10
is
9:10
a
9:10
bit
9:10
daunting,
9:11
Michelle,
9:11
but
9:11
put
9:12
your
9:12
big
9:12
girl's
9:13
knickers
9:13
on
9:13
and
9:13
just
9:13
get
9:14
on
9:14
with
9:14
it.
9:14
And
9:15
I
9:15
always
9:15
say
9:16
nothing
9:16
is
9:17
ever
9:17
as
9:17
daunting
9:18
or
9:18
as
9:18
bad
9:19
as
9:19
you
9:19
sort
9:19
of
9:19
think
9:20
it
9:20
is
9:20
in
9:20
your
9:20
head.
9:22
And
9:22
as
9:22
long
9:22
as
9:22
you
9:22
approach
9:23
it
9:23
and
9:23
plan
9:23
for
9:24
it
9:24
and
9:24
think
9:24
about
9:25
what
9:25
the
9:25
obstacles
9:26
could
9:26
be,
9:26
what's
9:27
the
9:27
worst
9:27
that
9:27
can
9:27
possibly
9:28
happen?
9:28
Now,
9:29
realize
9:29
when
9:30
we're
9:30
planning
9:30
weddings,
9:31
we're
9:31
taking
9:31
the
9:31
most
9:32
important
9:32
day
9:32
of
9:33
people's
9:33
lives,
9:33
and
9:34
we
9:34
absolutely
9:35
cannot
9:35
muck
9:35
it
9:36
up.
9:36
But
9:37
that
9:37
doesn't
9:37
mean,
9:38
say,
9:38
you
9:38
know,
9:39
you
9:39
know,
9:39
I
9:39
go
9:39
and
9:39
do
9:39
a
9:40
wedding
9:40
in
9:40
a
9:40
country
9:40
I've
9:40
not
9:41
worked
9:41
before,
9:41
or
9:42
location
9:42
I've
9:42
not
9:43
worked
9:43
before,
9:43
or,
9:43
for
9:44
example,
9:45
just
9:45
a
9:45
couple
9:45
of
9:45
months
9:46
ago,
9:46
we
9:46
planned
9:47
a
9:47
wedding
9:48
that
9:48
was
9:48
Jewish
9:50
groom,
9:50
Hindu
9:51
bride,
9:51
and
9:51
I'd
9:51
never
9:52
planned
9:53
Hindu
9:53
weddings
9:54
before,
9:54
but
9:54
I
9:54
brought
9:55
somebody
9:55
in
9:55
to
9:55
handle
9:56
that
9:56
side
9:56
of
9:57
things.
9:57
So
9:57
it's
9:57
all
9:57
about,
9:58
you
9:58
know,
9:58
just
9:58
Put
9:59
my
9:59
big
9:59
girls
9:59
knickers
10:00
on.
10:00
I
10:00
think
10:00
that's
10:00
one
10:01
thing
10:01
and
10:01
it's
10:01
a
10:02
real.
10:02
It's.
10:02
It's
10:03
in
10:03
my
10:03
head
10:03
so,
10:04
so
10:04
often
10:05
it's
10:05
like
10:05
my
10:05
mantra,
10:06
yes,
10:06
you
10:06
can
10:06
do
10:06
this,
10:07
Michelle,
10:07
just
10:07
put
10:08
your
10:08
big
10:08
girls
10:08
knickers
10:09
on.
10:09
And
10:09
if
10:10
you
10:10
take
10:10
that
10:10
chance
10:11
that
10:12
the
10:12
likelihood
10:13
is
10:13
it
10:13
will
10:13
pay
10:13
off
10:14
for
10:14
you.
10:14
And
10:14
the
10:15
other
10:15
thing
10:15
I
10:15
did
10:16
really,
10:16
really
10:17
early
10:17
on
10:18
in
10:18
my
10:19
wedding
10:19
planning
10:19
business
10:20
journey
10:20
is,
10:21
is
10:21
I
10:21
educated
10:22
myself.
10:23
I
10:23
did
10:25
so
10:25
many
10:25
trainings
10:25
courses,
10:26
attending
10:27
industry
10:27
events
10:29
and
10:29
just
10:29
especially
10:30
as
10:30
I,
10:31
I
10:31
started
10:32
work
10:32
back
10:32
in,
10:33
you
10:33
know,
10:33
the
10:33
80s,
10:34
where
10:34
we
10:34
didn't
10:35
have
10:35
mobile
10:35
phones,
10:36
we
10:36
didn't
10:36
even
10:36
have
10:37
computers.
10:37
I
10:38
mean,
10:38
it
10:38
makes
10:38
me
10:38
sound
10:39
really
10:39
ancient.
10:39
I
10:40
know,
10:40
but,
10:40
you
10:40
know,
10:40
we
10:40
typed
10:41
on
10:41
typewriters
10:42
and
10:42
we
10:42
sent
10:43
things
10:43
in
10:43
the
10:43
post
10:44
and,
10:44
you
10:44
know,
10:45
it
10:45
was
10:45
a
10:45
very,
10:45
very
10:45
different
10:46
world.
10:46
And
10:46
so
10:47
I've
10:47
had
10:47
to
10:47
learn
10:47
to
10:47
adapt.
10:48
We
10:48
certainly
10:48
didn't
10:48
have
10:48
social
10:49
media
10:49
and
10:50
blogs
10:50
and
10:50
all
10:51
that
10:51
sort
10:51
of
10:51
thing.
10:51
So
10:52
I've
10:52
educated
10:52
myself.
10:53
What
10:53
I
10:53
didn't
10:53
know,
10:54
I
10:54
learned.
10:55
And
10:55
I
10:55
think
10:56
that
10:56
that,
10:56
coupled
10:57
with
10:57
the
10:58
transferable
10:58
life
10:59
skills
10:59
and
11:00
putting
11:00
on
11:00
my
11:00
big
11:00
girls
11:01
knickers
11:01
has
11:01
helped
11:02
me
11:02
to
11:02
get
11:02
to
11:02
where
11:02
I've
11:03
got
11:03
to
11:03
today.
11:03
Yeah,
11:04
and
11:04
that's
11:04
so
11:04
important,
11:04
and
11:04
it's
11:05
so
11:05
important
11:05
for
11:05
people
11:05
to
11:06
hear
11:06
that
11:06
as
11:06
well,
11:06
because
11:06
they
11:07
may
11:07
look
11:07
at
11:07
you
11:07
and
11:08
see
11:08
what
11:08
you've
11:08
done
11:08
and
11:09
see
11:09
your
11:09
success
11:09
and
11:10
see
11:10
planning
11:10
these
11:10
weddings
11:11
all
11:11
over
11:11
the
11:11
place.
11:11
But
11:12
actually
11:12
it's
11:12
important
11:13
that
11:13
everyone
11:13
realizes
11:14
that
11:14
doesn't
11:14
just
11:14
happen
11:14
overnight.
11:15
There's
11:15
no
11:15
magic
11:16
formula.
11:17
You've
11:17
put
11:17
in
11:17
the
11:17
hard
11:17
work.
11:18
You
11:18
had
11:18
to
11:18
give
11:19
yourself
11:19
the
11:19
confidence
11:19
to
11:20
do
11:20
it
11:20
and
11:20
you
11:20
had
11:20
to
11:21
spend
11:21
that
11:21
time
11:21
working
11:22
on
11:22
your
11:22
business
11:22
and
11:22
working
11:23
on
11:23
the
11:23
education.
11:24
And
11:24
actually,
11:24
other
11:25
people
11:25
can
11:25
get
11:25
to
11:25
where
11:25
you.
11:26
But
11:26
they
11:26
probably
11:26
need
11:27
to
11:27
put
11:27
in
11:27
the
11:27
same
11:27
similar
11:28
time
11:28
and
11:28
effort.
11:29
And
11:29
I
11:29
think
11:29
sometimes
11:30
people
11:30
want
11:30
to
11:30
just
11:30
get
11:31
there
11:31
immediately.
11:32
So
11:32
thank
11:32
you
11:32
for
11:33
sharing
11:33
that
11:33
because
11:33
I
11:33
think
11:33
it's
11:33
really
11:34
helpful
11:34
for
11:34
people
11:34
to
11:35
understand
11:35
everyone
11:35
starts
11:36
somewhere
11:36
and
11:36
everyone
11:36
has
11:37
to
11:37
put
11:37
in
11:37
the
11:37
work
11:37
to
11:38
get
11:38
to
11:38
where
11:38
they
11:38
want
11:38
to
11:39
be.
11:39
So
11:39
let's
11:40
go
11:40
to
11:40
the
11:40
point
11:40
then,
11:40
when
11:40
you
11:41
decided
11:41
to
11:41
leave
11:41
the
11:41
caterers
11:42
and
11:42
set
11:42
up
11:43
your
11:43
own
11:43
planning
11:44
business,
11:45
whether
11:45
it
11:45
was
11:45
for
11:45
events,
11:46
whether
11:46
it
11:46
was
11:46
for
11:46
weddings.
11:47
Do
11:47
you
11:47
remember
11:47
that
11:48
time
11:48
and
11:48
do
11:48
you
11:48
remember
11:49
what
11:49
you
11:49
did,
11:49
how
11:49
you
11:50
found
11:50
your
11:50
first
11:50
clients,
11:51
or
11:51
were
11:51
they
11:52
kind
11:52
of
11:52
coming
11:52
off
11:52
the
11:53
back
11:53
of
11:53
the
11:53
catering
11:54
work
11:54
that
11:54
you
11:54
were
11:54
doing?
11:54
So,
11:55
you
11:56
know,
11:56
I'm
11:56
not
11:56
afraid
11:57
to
11:57
say
11:57
I,
11:58
you
11:58
know,
11:58
made
11:58
mistakes
11:59
in
11:59
those
11:59
early
11:59
days.
12:00
I
12:00
certainly
12:00
wasn't
12:01
called
12:01
Elegante
12:01
by
12:02
Michelle
12:02
J.
12:02
Back
12:02
then,
12:03
and
12:03
it
12:03
was
12:03
just
12:03
a
12:04
sort
12:04
of
12:04
random
12:04
stab
12:05
in
12:05
the
12:05
dark.
12:05
What,
12:06
what,
12:06
what
12:06
should
12:07
I
12:07
call
12:08
my,
12:08
my,
12:09
my
12:09
business?
12:10
And
12:10
I
12:10
think,
12:10
you
12:10
know,
12:11
there
12:11
was
12:11
a
12:11
little
12:11
bit
12:12
of,
12:13
of
12:14
naivety
12:14
about,
12:15
you
12:15
know,
12:16
I'll
12:16
just
12:16
set
12:16
up,
12:17
I'll,
12:17
I'll,
12:18
I'll
12:18
get
12:18
somebody
12:18
to
12:19
do
12:19
me
12:19
a
12:19
website.
12:19
Doesn't
12:20
really
12:20
matter
12:20
what
12:20
it
12:21
looks
12:21
like.
12:21
As
12:21
long
12:21
as
12:21
I've
12:22
got
12:22
a
12:22
website,
12:22
that's
12:23
fine
12:23
and
12:24
off
12:24
we
12:25
go
12:25
and
12:25
hope
12:25
that
12:26
the
12:26
work
12:26
comes
12:27
flooding
12:27
in
12:28
and
12:28
hope
12:28
that,
12:29
you
12:29
know,
12:29
if
12:29
I,
12:30
you
12:30
know,
12:30
if
12:30
I
12:30
get
12:30
listed
12:31
in
12:31
the
12:31
right
12:31
places.
12:32
And
12:33
so,
12:33
you
12:34
know,
12:34
without
12:34
a
12:34
doubt,
12:35
it
12:35
was
12:35
slow
12:35
to
12:36
start
12:36
with.
12:36
I
12:37
think
12:38
you're
12:38
absolutely
12:38
right
12:39
in
12:39
what
12:39
you
12:39
said
12:39
before
12:40
that
12:40
it
12:40
takes
12:41
an
12:41
awful
12:41
lot
12:42
of
12:42
hard
12:42
work
12:43
monitoring
12:44
what
12:44
you're
12:44
doing
12:44
and
12:45
realizing
12:45
where
12:46
you're
12:46
making
12:46
mistakes
12:46
and
12:47
not
12:47
being
12:47
afraid
12:47
to
12:48
turn
12:48
around
12:48
and
12:48
go,
12:49
I
12:49
did
12:49
that
12:49
wrong.
12:49
I
12:50
need
12:50
to
12:50
redo
12:50
it
12:51
again.
12:52
But
12:52
equally,
12:53
I
12:53
do
12:54
think
12:54
I've
12:54
had
12:55
some
12:56
luck.
12:57
So,
12:57
you
12:57
know,
12:59
in
12:59
the
12:59
early
12:59
days,
13:00
there
13:00
was
13:00
a
13:01
word
13:01
of
13:01
mouth
13:02
that,
13:03
that
13:03
played
13:03
a
13:04
large
13:04
part
13:04
in
13:04
getting
13:05
me
13:05
started
13:05
with
13:05
the
13:05
destination
13:06
weddings.
13:06
As
13:07
I
13:07
said,
13:07
you
13:07
know,
13:07
that
13:07
first
13:08
one
13:08
that
13:08
I
13:08
turned
13:09
down
13:09
and
13:09
then
13:10
they
13:10
came
13:10
back
13:11
to
13:11
me
13:11
and
13:11
then
13:11
somebody
13:12
was
13:12
at
13:12
that
13:12
wedding
13:13
who
13:13
was
13:14
then
13:14
wanted
13:14
to
13:15
book
13:15
me
13:15
because
13:15
they
13:15
wanted
13:17
very,
13:17
very
13:18
similar
13:19
experience.
13:20
And
13:20
then
13:21
somebody
13:21
who
13:22
was
13:22
at
13:23
that
13:23
wedding
13:23
happened
13:24
to
13:24
be
13:24
somewhere
13:25
when
13:25
somebody
13:25
was
13:26
talking
13:26
about,
13:26
oh,
13:27
my
13:27
daughter
13:27
want
13:28
get
13:28
married
13:28
in
13:29
Italy
13:29
and
13:29
said,
13:29
oh,
13:30
you
13:30
must
13:30
talk
13:31
to
13:31
Michelle.
13:31
And
13:32
so
13:32
there
13:32
was
13:33
quite
13:33
a
13:33
bit
13:33
of
13:33
word
13:34
of
13:34
mouth
13:34
to
13:34
start
13:35
with.
13:35
But
13:35
after
13:36
that,
13:37
I
13:38
then
13:38
started
13:39
to
13:39
do
13:39
the
13:40
work
13:40
and
13:40
the
13:41
education
13:41
and
13:42
realized
13:42
that
13:43
I
13:44
had
13:44
to
13:44
go
13:44
back
13:44
to
13:45
the
13:45
beginning
13:45
and
13:46
do
13:46
all
13:46
the
13:46
work
13:47
on
13:48
launching
13:48
a
13:48
business
13:49
from
13:49
scratch.
13:50
And,
13:50
you
13:50
know,
13:50
nobody
13:51
had
13:51
said
13:51
the
13:51
word
13:51
SEO
13:52
to
13:52
me
13:52
when
13:53
I
13:53
set
13:53
up
13:53
my
13:54
first
13:54
website.
13:55
And
13:55
that
13:56
was
13:56
an
13:56
absolute
13:57
revelation
13:58
when,
13:58
when
13:58
I
13:58
heard
13:59
about
13:59
it
13:59
and
13:59
I
14:00
so
14:00
angry
14:00
with
14:01
the
14:01
person
14:01
who
14:01
done
14:02
my
14:02
first
14:02
website,
14:03
who
14:03
hadn't
14:04
even
14:04
spoken
14:04
to
14:05
me
14:05
about
14:05
that
14:05
and
14:05
that,
14:06
you
14:06
know,
14:06
so
14:06
all
14:07
the.
14:07
We've
14:07
worked
14:08
and
14:08
I
14:08
have
14:08
a
14:08
team
14:08
now,
14:09
but
14:09
work
14:09
really,
14:09
really
14:10
hard
14:10
on,
14:11
you
14:11
know,
14:11
blogging
14:12
and
14:12
having
14:12
a
14:13
strategy
14:13
and
14:14
all
14:14
those
14:14
sorts
14:15
of
14:15
things
14:15
that
14:16
I
14:17
had
14:18
no
14:18
idea
14:18
about
14:19
at
14:19
the
14:19
start.
14:19
So
14:20
it
14:20
was
14:20
a
14:20
slow
14:21
boil
14:21
or
14:22
slow
14:22
simmer
14:22
to
14:23
start
14:23
with.
14:24
And
14:24
then
14:24
just
14:25
as
14:25
it
14:25
was
14:25
starting
14:25
to
14:26
get
14:26
going,
14:26
of
14:26
course,
14:26
Covid
14:27
hit
14:27
and
14:27
I
14:27
thought,
14:28
oh
14:28
my
14:28
goodness,
14:29
you
14:29
know,
14:29
I'm.
14:30
I'm
14:30
in
14:30
my
14:30
50s,
14:31
it's
14:31
all
14:31
going
14:32
to
14:32
go
14:32
away
14:32
and
14:33
how
14:33
am
14:33
I
14:33
going
14:33
to
14:33
start
14:33
all
14:34
over
14:34
again?
14:35
But
14:35
here
14:36
we
14:36
are
14:37
five
14:37
years
14:38
later.
14:38
And
14:40
you
14:40
know,
14:40
things
14:40
are
14:41
going
14:41
well
14:41
and,
14:41
and
14:41
some
14:42
years
14:42
are
14:42
better
14:42
than
14:43
others
14:43
and,
14:43
and
14:44
you
14:44
know,
14:45
but
14:47
generally
14:49
I
14:49
think
14:49
it
14:50
going
14:50
back
14:50
to
14:50
your
14:51
question
14:51
was,
14:51
you
14:52
know,
14:52
how
14:52
did
14:52
it
14:52
start?
14:53
But
14:53
you
14:53
know,
14:53
yes,
14:54
I
14:54
had,
14:54
I
14:54
had
14:54
a,
14:55
I
14:55
had,
14:55
had,
14:55
had
14:56
the
14:56
wrong
14:56
name.
14:56
I,
14:58
I
14:59
wasn't
15:00
doing
15:00
anything
15:00
with
15:01
SEO.
15:01
My,
15:02
my
15:02
social
15:03
media
15:03
posting
15:03
was
15:04
totally
15:04
random.
15:06
And
15:06
you
15:07
know,
15:07
I,
15:07
I,
15:07
I,
15:08
I
15:09
can
15:09
still
15:09
remember
15:09
doing
15:10
my
15:10
first
15:10
live.
15:10
And
15:11
I
15:11
think
15:11
the,
15:11
the,
15:12
the,
15:13
the
15:13
phone
15:13
was
15:13
upside
15:14
down
15:14
or
15:14
back
15:14
to.
15:16
But
15:16
at
15:16
least
15:17
I
15:17
was
15:17
showing
15:17
up,
15:17
right?
15:18
Absolutely.
15:19
That's
15:19
why
15:19
I
15:20
wrote
15:20
a
15:20
book
15:20
called
15:20
Done
15:20
is
15:21
Better
15:21
than
15:21
Perfect.
15:21
At
15:22
least
15:22
you
15:22
got
15:22
it
15:22
done
15:23
and
15:23
then
15:23
over
15:23
time
15:24
you
15:24
perfect.
15:26
So
15:27
because
15:27
you
15:27
say
15:28
you
15:28
had
15:28
some
15:29
lucky
15:29
breaks,
15:29
when
15:29
I
15:30
hear
15:30
you
15:30
say
15:30
that,
15:30
I
15:30
don't
15:31
hear
15:31
lucky
15:31
breaks.
15:32
I
15:32
hear
15:32
someone
15:33
that
15:33
was
15:33
networking,
15:34
someone
15:34
that
15:34
was
15:34
doing
15:34
a
15:35
good
15:35
job,
15:35
because
15:36
actually,
15:36
even
15:36
referrals,
15:37
even
15:37
word
15:38
of
15:38
mouth,
15:38
it
15:39
takes
15:39
you
15:39
doing
15:39
a
15:39
good
15:40
job
15:40
for
15:40
that
15:40
to
15:40
happen.
15:41
Because
15:41
they
15:41
wouldn't
15:42
say,
15:42
oh,
15:42
can
15:42
I
15:42
use
15:42
the
15:43
same
15:43
planner
15:43
as
15:43
you?
15:43
If
15:44
they'd
15:44
have
15:44
turned
15:44
up
15:44
and
15:45
the
15:45
wedding
15:45
was
15:45
an
15:45
absolute
15:46
nightmare,
15:46
they
15:46
wouldn't
15:46
want
15:47
to
15:47
touch
15:47
you
15:47
with
15:47
a
15:47
barge
15:48
pole.
15:48
And
15:48
so
15:49
although
15:49
it
15:49
feels
15:50
to
15:50
us
15:50
like
15:50
lucky
15:51
breaks,
15:51
actually
15:52
it's
15:53
putting
15:53
in
15:53
the
15:53
work
15:53
to
15:54
be
15:54
in
15:54
the
15:54
right
15:54
places
15:55
to
15:55
say
15:55
yes,
15:55
yes
15:56
to
15:56
people,
15:56
even
15:56
if
15:56
it
15:57
takes
15:57
them
15:57
coming
15:57
and
15:57
asking
15:58
you
15:58
a
15:58
couple
15:58
of
15:58
times
15:58
if
15:59
you'll
15:59
plan
15:59
the
15:59
wedding
16:00
and
16:00
then
16:00
doing
16:00
the
16:00
job
16:01
well
16:01
so
16:01
that
16:02
word
16:02
of
16:02
mouth
16:02
spreads
16:03
and
16:03
people
16:03
say,
16:04
yeah,
16:04
she
16:04
did
16:04
a
16:04
really
16:05
great
16:05
job.
16:05
We'd
16:06
like
16:06
to
16:06
have
16:06
that
16:06
too.
16:07
And
16:07
the
16:07
other
16:07
thing
16:07
is,
16:08
I
16:08
think
16:08
is
16:08
showing
16:09
people
16:09
that
16:09
you've
16:09
done
16:09
it
16:09
once
16:10
always
16:11
leads
16:11
in
16:11
a
16:11
marketing
16:12
sense
16:12
to
16:12
more
16:12
business.
16:13
And
16:13
that
16:13
you
16:14
showed
16:14
that
16:14
very
16:14
well
16:15
in
16:15
what
16:15
you
16:15
explained.
16:16
Because
16:16
often
16:16
people
16:17
say
16:17
to
16:17
me,
16:17
I
16:17
want
16:17
to
16:17
do
16:17
a
16:18
destination
16:18
wedding.
16:18
And
16:18
I'll
16:19
say,
16:19
well,
16:19
have
16:19
you
16:19
done
16:19
one
16:19
or
16:20
have
16:20
you
16:20
got
16:20
photos
16:20
of
16:21
one?
16:21
Have
16:21
you
16:21
done
16:21
a
16:21
photo
16:22
shoot?
16:22
Have
16:22
you
16:22
got
16:22
anything?
16:23
And
16:23
they
16:23
say,
16:23
no.
16:24
And
16:24
I
16:24
said,
16:24
well,
16:24
it's
16:25
chicken
16:25
and
16:25
egg,
16:25
because
16:25
if
16:25
you
16:26
don't
16:26
show
16:26
you
16:26
can
16:26
do
16:26
it,
16:26
no
16:27
one
16:27
will
16:27
ever
16:27
book
16:27
you
16:28
to
16:28
do
16:28
it.
16:28
And
16:29
you
16:29
proved
16:29
that
16:29
entirely
16:30
in
16:30
your
16:30
first
16:31
few
16:31
months
16:31
of
16:31
business
16:32
of
16:32
doing
16:32
that
16:32
Italian
16:33
wedding.
16:33
And
16:33
then
16:34
someone
16:34
else
16:34
immediately
16:35
saying,
16:35
oh,
16:35
now
16:36
I'll
16:36
book
16:36
you
16:36
for
16:36
my
16:36
Italian
16:37
wedding,
16:37
because
16:38
you've
16:38
proven
16:39
that
16:39
you
16:39
can
16:39
do
16:39
it.
16:40
So
16:40
I
16:40
know
16:40
you
16:40
called
16:40
them
16:41
lucky
16:41
breaks,
16:41
but
16:42
I'm
16:42
going
16:42
to
16:42
say
16:43
it
16:43
wasn't
16:43
all
16:43
luck,
16:44
Michelle.
16:44
A
16:44
lot
16:44
of
16:45
it
16:45
was
16:45
hard
16:45
work
16:45
from
16:46
you
16:46
as
16:46
well.
16:47
So
16:48
over
16:48
those
16:48
years,
16:48
you've
16:49
done
16:49
all
16:49
sorts
16:49
of
16:49
different
16:50
Things.
16:50
Share
16:51
with
16:51
us
16:51
some
16:51
of
16:51
the
16:51
highlights
16:52
when
16:52
you
16:52
look
16:52
back
16:53
over
16:53
your
16:53
time
16:54
as
16:55
Elegante
16:55
by
16:55
Michelle
16:56
J.
16:56
What
16:57
are
16:57
the
16:57
highlights?
16:58
What
16:58
are
16:58
some
16:58
of
16:58
the
16:58
best
16:58
memories
16:59
or
16:59
best
16:59
things
16:59
you've
17:00
done
17:00
in
17:00
your
17:00
business?
17:00
I
17:01
think,
17:01
I
17:01
think
17:02
generally
17:04
what
17:04
I
17:04
love
17:04
about
17:05
the
17:05
destination
17:06
weddings
17:06
that
17:06
I
17:07
plan
17:07
is
17:08
we,
17:09
we,
17:09
we
17:09
watch
17:10
a
17:10
vibe
17:11
building
17:11
over
17:11
the
17:12
course
17:12
of
17:12
several
17:12
days
17:13
and
17:13
it's,
17:14
it's,
17:14
it's
17:14
heartwarming
17:15
to
17:15
know
17:15
that
17:16
we
17:16
curate
17:17
the
17:17
environment
17:18
for
17:18
that
17:19
to
17:19
happen
17:19
in.
17:20
So,
17:20
so
17:21
most
17:21
of
17:21
our
17:22
destination
17:22
weddings
17:23
are
17:23
multi
17:23
day
17:24
events
17:25
and
17:26
you
17:26
know,
17:26
we
17:26
see
17:27
all
17:27
the
17:27
guests
17:27
that
17:28
have
17:28
come
17:28
together
17:28
often
17:29
from
17:30
all
17:30
over
17:30
the
17:30
world
17:31
and
17:31
that
17:31
is
17:31
often
17:32
part
17:32
of
17:32
their
17:32
rationale
17:33
for
17:33
having
17:33
a
17:33
destination
17:34
wedding.
17:34
People
17:35
are
17:35
going
17:35
to
17:35
travel
17:35
anyway,
17:36
so
17:36
why
17:36
not
17:36
take
17:37
them
17:37
somewhere
17:37
beautiful
17:38
in
17:38
Italy
17:39
or
17:39
Spain
17:39
or
17:39
Portugal
17:41
and
17:41
then
17:41
they'll
17:41
all
17:42
come
17:42
together
17:42
and
17:42
we'll
17:43
get
17:43
to
17:43
spend
17:43
some
17:43
quality
17:44
time
17:44
with
17:45
them
17:45
over
17:46
the
17:46
course
17:46
of
17:47
a
17:47
few
17:47
days
17:47
rather
17:48
than
17:48
it
17:48
being
17:48
one
17:49
day.
17:49
So
17:49
we,
17:50
we
17:50
see
17:50
that
17:51
standing
17:51
on
17:51
the
17:52
outside,
17:54
you
17:54
know,
17:54
seeing
17:55
them
17:55
all
17:55
come
17:55
together
17:55
on
17:56
day
17:56
one,
17:56
being,
17:56
you
17:57
know,
17:57
very
17:57
polite,
17:58
on
17:58
their
17:58
best
17:58
behavior.
17:59
I'm
17:59
not
17:59
saying
17:59
they're
17:59
not
17:59
on
17:59
the
17:59
best
18:00
behavior
18:00
by
18:00
the
18:00
end,
18:01
but
18:01
by,
18:02
by
18:02
the
18:02
time
18:02
we
18:02
get
18:02
to
18:03
the
18:03
end,
18:03
they're
18:03
all
18:04
best
18:04
of
18:04
friends,
18:05
you
18:05
know,
18:05
the
18:05
people
18:05
from
18:06
different
18:06
families,
18:07
different
18:07
age
18:07
groups
18:08
because
18:08
they've
18:08
spent
18:09
so
18:09
much
18:09
quality
18:09
time
18:10
together.
18:11
And
18:11
me
18:11
and
18:12
my
18:12
team,
18:12
we
18:12
find
18:12
that
18:13
so
18:13
heartwarming
18:14
every
18:14
single
18:15
time
18:16
that
18:16
we
18:16
see
18:16
it.
18:17
We've,
18:18
we
18:18
look
18:18
well,
18:19
I've
18:19
worked
18:19
in
18:19
some
18:20
really,
18:20
really
18:20
beautiful
18:21
locations
18:23
throughout
18:23
Europe.
18:24
Italy
18:25
still
18:25
remains
18:25
really,
18:26
really
18:26
close
18:26
to
18:26
my
18:27
heart.
18:27
We
18:27
do
18:27
more
18:28
weddings
18:28
than
18:28
anywhere
18:29
else
18:29
in
18:30
Italy
18:30
and
18:30
I
18:30
have
18:31
amazing
18:31
relationships
18:32
with
18:33
suppliers
18:33
and
18:34
venues
18:34
throughout
18:35
Europe.
18:35
But
18:36
in
18:36
particular
18:38
in
18:38
Italy,
18:39
I
18:39
think,
18:40
you
18:40
know,
18:40
one
18:40
that
18:41
really
18:41
stands
18:41
out.
18:41
We
18:42
did
18:42
a
18:42
second
18:43
marriage
18:43
for
18:43
an
18:43
American
18:44
couple
18:45
and
18:45
when
18:45
they
18:45
came
18:46
to
18:46
me,
18:47
they
18:47
basically
18:47
said
18:48
that
18:48
when
18:48
she
18:49
had
18:49
got
18:49
married
18:49
the
18:50
first
18:50
and
18:51
her
18:51
parents
18:51
were
18:51
very
18:52
much
18:52
in
18:53
control,
18:54
she'd
18:54
always
18:55
wanted
18:55
to
18:55
get
18:55
married
18:56
in
18:56
Italy.
18:56
As
18:57
a
18:57
child
18:57
they'd
18:57
spent
18:58
family
18:58
holidays
18:58
in
18:59
Italy
18:59
and
18:59
her
18:59
dream
19:00
was
19:00
to
19:00
get
19:00
married
19:01
in
19:01
the
19:01
Florence
19:01
synagogue
19:02
and
19:02
then
19:03
in
19:03
a
19:03
villa
19:04
for
19:04
the
19:05
reception
19:05
and
19:05
she
19:06
wasn't
19:06
allowed
19:06
to
19:06
have
19:06
that.
19:07
And
19:07
she
19:07
had
19:07
a
19:07
wedding
19:07
at
19:08
home
19:08
in
19:08
New
19:08
York
19:09
and
19:10
her
19:10
new
19:10
partner
19:11
who
19:11
had
19:12
just
19:12
proposed
19:12
to
19:12
her
19:12
wanted
19:13
to
19:13
give
19:13
her
19:15
the
19:15
dream
19:15
from
19:16
when
19:16
she
19:16
was
19:16
a
19:16
younger
19:17
girl.
19:17
And
19:17
that's
19:17
exactly
19:18
what
19:18
we
19:18
did
19:18
for
19:19
them.
19:19
And
19:19
that
19:20
was
19:20
really,
19:20
really
19:21
special
19:22
dream
19:23
she'd
19:23
carried
19:23
with
19:23
her
19:24
for
19:24
so
19:25
many
19:25
years.
19:25
And
19:26
we
19:26
delivered
19:27
that
19:27
for
19:27
her.
19:28
So
19:28
that
19:28
was
19:28
really
19:29
lovely.
19:29
But
19:29
you
19:29
know,
19:30
there's
19:30
always
19:30
stories,
19:31
there's
19:31
always
19:31
something
19:31
that
19:32
happens,
19:32
always
19:33
something
19:33
that
19:33
goes
19:33
on.
19:34
We
19:34
did
19:34
a
19:34
wedding
19:35
recently
19:35
where
19:35
there
19:36
was
19:36
a
19:36
beach
19:36
club
19:36
event
19:37
on
19:37
the
19:37
day
19:38
before
19:38
the
19:38
wedding.
19:39
And
19:39
with
19:40
10
19:40
days
19:40
to
19:40
go,
19:41
the
19:41
beach
19:41
club
19:41
canceled
19:42
on
19:42
us
19:42
and
19:42
we
19:42
had
19:43
200
19:43
guests
19:43
coming
19:44
to
19:44
this
19:44
wedding.
19:45
But
19:45
that's
19:46
what
19:46
we
19:46
do,
19:46
you
19:46
know,
19:47
put
19:47
your
19:48
big
19:48
girl
19:48
knickers
19:49
on
19:49
Michelle
19:49
and
19:49
go
19:49
and
19:50
find
19:50
them
19:50
another
19:50
beach
19:51
club.
19:51
And
19:52
I
19:52
bet
19:52
you
19:52
did.
19:52
We
19:52
did.
19:53
And
19:53
actually
19:53
I
19:53
think
19:54
it
19:54
was
19:54
better
19:54
than
19:54
the
19:54
first
19:55
one.
19:55
So
19:55
there
19:55
you
19:55
go.
19:56
There
19:56
you
19:56
go.
19:57
Silver
19:57
linings.
19:58
That's
19:58
the
19:58
other
19:58
side
19:59
of
19:59
it,
19:59
of
19:59
business,
19:59
isn't
20:00
it?
20:00
People
20:00
see
20:01
the
20:01
glamorous
20:01
side.
20:02
They
20:02
see
20:02
us
20:03
going
20:03
to
20:03
these
20:03
different
20:04
countries,
20:04
they
20:04
see
20:04
us
20:05
going
20:05
to
20:05
wedding
20:05
days
20:06
and
20:06
they
20:06
think
20:06
we
20:06
lead
20:06
this
20:07
glamorous,
20:08
successful
20:08
lifestyle.
20:09
But
20:09
the
20:10
reality
20:11
of
20:11
what
20:11
it
20:11
takes
20:11
to
20:11
be
20:12
a
20:12
business
20:12
owner,
20:12
a
20:13
wedding
20:13
planner,
20:13
whatever
20:14
it
20:14
is
20:14
that
20:14
you
20:14
do
20:14
for
20:14
those
20:15
people
20:15
listening,
20:15
is
20:16
often
20:16
very
20:16
different.
20:17
Do
20:17
you
20:17
have
20:17
that,
20:17
do
20:17
you
20:18
have
20:18
friends
20:18
that
20:18
think
20:19
that
20:19
you
20:19
just
20:19
lead
20:19
this
20:19
glamorous
20:20
life
20:20
and
20:20
they
20:20
don't
20:20
realize
20:21
you're
20:21
actually
20:21
rushing
20:21
around
20:22
trying
20:22
to
20:22
find
20:22
replacement
20:23
basement
20:23
beach
20:23
clubs?
20:24
I
20:24
think
20:24
there
20:24
is
20:25
very
20:25
definitely
20:25
a
20:25
venom.
20:26
And
20:26
I
20:26
live
20:26
this
20:26
glamorous
20:27
life,
20:27
particularly
20:27
because
20:28
I
20:28
plan
20:28
destination
20:29
weddings.
20:29
And
20:30
every
20:30
wedding
20:31
requires
20:31
a
20:31
certain
20:32
number
20:32
of
20:32
trips
20:33
to
20:33
the
20:33
destination.
20:34
And
20:34
then
20:34
in
20:34
between
20:35
that,
20:35
I'm
20:35
attending
20:36
networking
20:37
events
20:37
not
20:37
just
20:38
in
20:38
the
20:38
UK
20:39
but
20:39
throughout
20:39
Europe.
20:40
So
20:40
I'm
20:41
always
20:41
on
20:41
and
20:42
off
20:42
planes
20:42
and
20:42
actually
20:43
it
20:43
can
20:43
be
20:43
exhausting,
20:44
but
20:45
it
20:45
looks
20:45
terribly
20:46
glamorous.
20:46
And
20:47
of
20:47
course
20:47
I'm
20:47
putting
20:47
it
20:48
all
20:48
over
20:48
my
20:48
socials
20:49
because.
20:49
Because
20:49
I'm
20:50
showing
20:50
what
20:50
I
20:50
do
20:51
and
20:51
I
20:51
oh,
20:52
you're
20:52
live,
20:52
you're
20:52
so
20:53
busy.
20:53
And
20:53
yes,
20:54
I'm
20:54
very
20:54
fortunate
20:55
because
20:55
I
20:55
love
20:55
it,
20:56
but
20:57
it
20:57
isn't
20:58
as
20:58
glamorous
20:58
as
20:59
all
20:59
that.
20:59
Not,
20:59
you
20:59
know,
21:00
when
21:00
you
21:00
get
21:00
up
21:00
at
21:00
3
21:01
o'
21:01
clock
21:01
in
21:01
the
21:01
morning
21:01
to
21:02
catch
21:02
the
21:02
6am
21:02
flight,
21:03
because
21:03
you
21:03
want
21:03
to
21:03
get
21:04
off
21:04
the
21:04
flight
21:04
and
21:04
go
21:05
straight
21:05
into
21:05
meetings
21:06
and
21:06
make
21:07
the
21:07
most
21:07
of
21:07
your
21:08
day.
21:08
And,
21:08
you
21:09
know,
21:09
we
21:09
all
21:09
do
21:10
in
21:10
this
21:10
industry,
21:11
be
21:11
it
21:11
destination
21:12
or
21:12
not
21:13
destination,
21:13
we
21:14
work
21:14
incredibly
21:15
long
21:15
days
21:15
to
21:16
deliver
21:16
the
21:16
wedding
21:17
that
21:17
we
21:17
do.
21:18
And
21:18
I
21:18
think
21:18
as
21:19
beautiful
21:19
as
21:19
the
21:19
weddings
21:20
are,
21:20
people
21:20
forget
21:21
that
21:21
we're
21:21
the
21:21
first
21:22
people
21:22
in
21:22
there
21:22
in
21:23
the
21:23
morning
21:23
when,
21:23
you
21:24
know,
21:24
the
21:24
first
21:24
delivery
21:25
comes
21:25
in
21:26
and
21:26
you
21:26
know,
21:27
when
21:27
the
21:27
wedding
21:27
finishes
21:28
at
21:28
the
21:28
end
21:28
of
21:28
the
21:28
night,
21:29
the
21:29
people,
21:29
you
21:29
know,
21:30
metaphorically
21:30
flicking
21:31
off
21:31
the
21:31
light
21:31
switch
21:32
when
21:32
everybody's
21:33
gone,
21:33
that
21:33
makes
21:34
for
21:34
a
21:34
very
21:34
long
21:34
day.
21:35
That,
21:35
that
21:35
in
21:36
most
21:36
people's
21:36
industries
21:37
wouldn't
21:37
be
21:37
tolerated,
21:38
but
21:39
we
21:39
do.
21:39
It's
21:40
because
21:40
we
21:40
love
21:40
what
21:40
we
21:40
do,
21:41
but
21:41
we
21:41
sometimes
21:42
pay
21:42
for
21:42
it
21:43
because
21:43
we
21:43
work
21:43
far
21:43
too
21:44
hard.
21:44
And
21:44
we.
21:45
Yeah,
21:45
we
21:45
talk
21:45
a
21:46
lot
21:46
on
21:46
this
21:46
podcast
21:46
about
21:47
setting
21:47
boundaries
21:47
and
21:48
making
21:48
sure
21:48
that
21:49
clients
21:49
know
21:49
the
21:49
boundaries,
21:50
because
21:50
often
21:50
we're
21:50
our
21:51
own
21:51
worst
21:51
enemies,
21:51
too,
21:52
because
21:52
we
21:52
reply
21:52
to
21:53
emails
21:53
at
21:53
1
21:53
o'
21:54
clock
21:54
in
21:54
the
21:54
morning
21:54
and
21:54
then
21:54
complain
21:55
when
21:55
our
21:55
couples
21:56
send
21:56
US
21:56
emails
21:56
at
21:56
1:00
21:57
clock
21:57
in
21:57
the
21:57
morning
21:58
even
21:58
though
21:58
we've
21:58
done
21:58
it
21:59
first.
21:59
I
22:00
know,
22:00
I
22:00
know.
22:00
And
22:01
there's
22:01
all
22:01
of
22:01
that.
22:01
You
22:02
know,
22:02
I.
22:02
I
22:02
always
22:02
say
22:03
we,
22:03
we're
22:04
always
22:04
so
22:04
busy
22:04
running
22:04
around,
22:05
we
22:05
never
22:05
drink
22:06
as
22:06
much,
22:06
as
22:06
much
22:06
as
22:07
we
22:07
should.
22:07
We're
22:07
always
22:08
dehydrated.
22:09
You
22:09
know,
22:09
I
22:09
always
22:09
say
22:10
I
22:10
start
22:10
a
22:10
wedding
22:11
day
22:11
with
22:11
a
22:11
full
22:12
bottle
22:12
of
22:12
water,
22:12
and
22:13
then
22:13
about
22:13
8
22:13
o'
22:13
clock
22:13
at
22:14
night,
22:14
I
22:14
go
22:14
and
22:14
get
22:14
that
22:15
bottle
22:15
and
22:15
it's
22:15
still.
22:17
I
22:17
managed
22:18
to
22:18
do
22:18
that
22:18
this
22:19
whole
22:19
day.
22:20
We
22:20
love
22:20
it.
22:20
And
22:21
that's
22:21
why
22:21
we're
22:21
all
22:21
in
22:22
this
22:22
crazy
22:22
industry,
22:22
because
22:23
we
22:23
do,
22:24
we
22:24
do
22:24
love
22:24
it.
22:24
Huge
22:25
honor
22:25
and
22:25
privilege,
22:26
I
22:27
still
22:27
think,
22:27
to
22:28
help
22:28
people
22:28
with
22:28
the
22:29
most
22:29
important
22:29
days
22:29
of
22:30
their
22:30
life.
22:30
And,
22:30
you
22:31
know,
22:31
it's,
22:31
it's
22:32
a
22:32
lovely
22:32
job
22:32
to
22:33
have
22:33
and
22:33
to
22:33
see
22:33
the,
22:34
to
22:34
see
22:35
at
22:35
the
22:35
end
22:36
what
22:36
we've
22:36
achieved,
22:37
to
22:37
bring
22:37
that
22:37
couple's
22:38
dream
22:38
come
22:39
to
22:39
life
22:40
is.
22:41
Is
22:41
really
22:42
wonderful.
22:42
And
22:43
I
22:43
wouldn't
22:43
have
22:43
it
22:43
any
22:44
other
22:44
way.
22:44
It
22:44
is
22:45
wonderful.
22:45
And
22:45
I
22:45
know
22:45
that's
22:46
why
22:46
this
22:46
industry
22:46
attracts
22:47
so
22:47
many
22:47
people
22:48
into
22:48
it,
22:48
because
22:48
they,
22:49
we
22:49
just
22:49
love.
22:50
Often
22:50
when
22:50
people
22:50
get
22:51
married,
22:51
they
22:51
then
22:51
start
22:51
a
22:52
wedding
22:52
business
22:52
themselves
22:53
because
22:53
they
22:53
just
22:53
love
22:53
that
22:54
world
22:54
of
22:54
weddings
22:54
and
22:54
they
22:54
want
22:55
to
22:55
stay
22:55
in
22:55
it.
22:55
And
22:56
I
22:56
always
22:56
say,
22:56
often
22:57
when
22:57
I
22:57
speak
22:57
on
22:57
stages
22:58
to
22:58
people
22:59
outside
22:59
of
22:59
the
22:59
industry,
23:00
I
23:00
will
23:01
say,
23:01
you
23:01
need
23:01
to
23:01
be
23:02
jealous
23:02
because
23:02
we
23:02
work
23:02
in
23:03
the
23:03
best
23:03
industry
23:03
in
23:04
the
23:04
whole
23:04
world,
23:04
because
23:04
the
23:04
wedding
23:05
industry
23:05
is
23:05
like
23:06
no
23:06
other
23:07
industry
23:07
that
23:07
you're
23:08
going
23:08
to
23:08
work
23:08
in,
23:08
because
23:09
it
23:09
is,
23:09
it
23:09
is
23:09
phenomenal.
23:10
But
23:10
as
23:11
you
23:11
said,
23:11
we
23:12
talked
23:12
about
23:12
it
23:12
a
23:12
little
23:12
bit.
23:13
Then
23:13
when
23:13
people
23:13
look
23:13
at
23:14
our
23:14
Instagrams
23:14
and
23:14
they
23:14
think
23:15
everything's
23:15
amazing.
23:16
But
23:16
we
23:16
know
23:17
as
23:17
business
23:17
owners,
23:18
every
23:18
single
23:18
one
23:18
of
23:18
us,
23:18
we
23:19
have
23:19
good
23:19
days,
23:19
we
23:19
have
23:20
bad
23:20
days,
23:20
we
23:20
have
23:20
high
23:20
points,
23:21
we
23:21
have
23:21
low
23:21
points.
23:22
So
23:22
I
23:22
want
23:22
to
23:22
get
23:22
into
23:23
some
23:23
of
23:23
that
23:23
as
23:23
well.
23:23
As
23:24
you
23:24
look
23:24
back
23:24
over
23:24
your
23:25
journey,
23:25
are
23:26
there
23:26
any
23:26
particular
23:27
things
23:27
where
23:27
you
23:27
think,
23:28
actually
23:28
that
23:28
was
23:28
a
23:28
really
23:29
difficult
23:29
time
23:30
or
23:30
that
23:30
was
23:30
a
23:30
really
23:31
big
23:31
challenge
23:31
that
23:31
I
23:32
needed
23:32
to
23:32
overcome?
23:33
Yeah.
23:33
So
23:34
over
23:34
the
23:34
years,
23:35
I'm
23:35
not
23:36
going
23:36
to
23:36
lie,
23:36
I
23:36
have
23:37
had
23:37
difficult
23:38
clients,
23:39
and
23:40
I
23:40
think
23:40
over
23:41
the
23:41
years
23:41
I've
23:41
learned
23:42
better
23:43
how
23:43
to
23:43
manage
23:44
those
23:44
situations.
23:45
Now
23:47
I
23:47
normally
23:47
go
23:47
through,
23:48
you
23:48
know,
23:49
when
23:49
they
23:49
book
23:49
a
23:49
wedding
23:50
planner,
23:50
it's,
23:50
it's,
23:51
it's
23:51
not
23:52
just
23:52
a,
23:52
you
23:53
know,
23:53
book
23:53
something
23:54
online
23:54
or
23:55
have
23:55
a
23:55
brief
23:56
10
23:56
minute
23:56
conversation.
23:57
And
23:57
then
23:57
because
23:58
it's
23:58
a
23:58
big
23:58
decision
23:59
for
23:59
a
23:59
couple,
24:00
so
24:00
we,
24:00
we've
24:01
normally
24:01
chatted
24:02
at
24:02
length
24:03
quite
24:03
some
24:03
time
24:04
before
24:04
they,
24:05
you
24:05
know,
24:05
sign
24:05
the
24:05
contract,
24:06
you
24:06
know,
24:06
make
24:06
the
24:07
initial
24:07
payment.
24:08
And
24:08
so
24:08
normally
24:09
before
24:09
we
24:09
get
24:10
to
24:10
that
24:10
point,
24:11
if
24:11
I
24:11
can
24:11
see
24:12
any
24:12
red
24:12
flags
24:13
of
24:13
I
24:13
should
24:14
have
24:14
extricated
24:14
myself
24:15
earlier
24:15
because
24:16
it
24:16
was
24:16
making
24:16
me
24:17
ill
24:17
and
24:17
it
24:18
was
24:18
affecting
24:18
my
24:18
work
24:19
for
24:19
other
24:19
couples
24:21
and
24:21
I
24:21
sort
24:21
of
24:22
convinced
24:22
myself
24:22
that
24:23
you
24:23
can't
24:23
love
24:24
all
24:24
of
24:24
your
24:24
couples
24:25
and
24:25
they're
24:25
going
24:25
to
24:25
get
24:25
married
24:26
and
24:26
once
24:26
they
24:27
get
24:27
married,
24:27
that's
24:27
it,
24:28
it's
24:28
over.
24:29
Just
24:29
put
24:29
your
24:29
big
24:30
girls
24:30
knickers
24:30
on
24:31
and
24:31
get
24:31
on
24:31
with
24:31
it.
24:32
And
24:32
then
24:32
Covid
24:33
came
24:33
along.
24:33
So
24:33
I
24:34
had
24:34
them
24:34
for
24:34
two
24:34
years
24:34
longer
24:35
and
24:35
it
24:35
didn't
24:36
get
24:36
any
24:36
better,
24:36
it
24:36
got
24:37
worse.
24:38
And
24:38
eventually,
24:40
and
24:40
it
24:40
was
24:40
far
24:40
too
24:41
late,
24:41
I
24:41
took
24:41
the
24:41
decision
24:42
to
24:42
part
24:43
company
24:43
with
24:44
them
24:45
and
24:45
it
24:45
was
24:46
all
24:46
quite
24:46
traumatic
24:47
and
24:49
I
24:49
learned
24:49
a
24:49
lot
24:49
of
24:49
lessons
24:50
from
24:50
that.
24:50
And
24:51
you
24:51
know,
24:51
I'm
24:52
not
24:52
saying
24:52
I
24:52
do
24:52
it
24:52
very
24:53
often,
24:53
but
24:53
if
24:54
I
24:54
see
24:54
those
24:54
signs
24:55
now,
24:56
nothing
24:56
is
24:56
worth
24:57
taking
24:58
on
24:58
a,
24:59
a
24:59
client
25:00
who
25:00
is
25:00
actually
25:01
going
25:01
to
25:01
impact
25:02
on
25:02
your
25:02
life,
25:02
on
25:03
your
25:03
mental
25:03
health
25:04
and
25:04
on
25:04
the
25:05
work
25:05
that
25:05
you
25:05
do
25:05
with,
25:06
with
25:06
your
25:06
other
25:06
couples.
25:07
And
25:07
it's
25:07
really
25:08
important
25:08
to
25:09
find
25:09
the
25:10
right
25:10
couples
25:11
who
25:11
you
25:11
can
25:11
build
25:12
a
25:12
relationship
25:13
with,
25:13
that
25:13
there
25:13
is
25:14
mutual
25:14
respect
25:15
and
25:16
that
25:16
you
25:16
can
25:16
work
25:16
well
25:17
together
25:17
because
25:18
we
25:18
spend
25:18
a
25:18
lot
25:19
of
25:19
time
25:19
together
25:20
and,
25:20
and
25:20
that
25:21
was
25:21
just
25:21
a
25:21
terrible,
25:22
terrible
25:22
experience.
25:23
So
25:24
whilst
25:24
in
25:24
some
25:25
ways
25:25
it
25:25
was
25:25
good
25:25
to
25:25
go
25:26
through
25:26
because
25:26
it's
25:27
taught
25:27
me
25:27
how
25:27
to
25:28
a
25:28
look
25:28
out
25:28
for
25:29
that
25:29
and
25:29
how
25:29
to
25:29
handle
25:29
it,
25:30
it
25:30
was
25:30
horrendous
25:30
at
25:31
the
25:31
time.
25:31
Yeah,
25:31
it's
25:32
horrible.
25:32
And
25:32
I'm
25:33
sure
25:33
there's
25:33
people
25:33
listening
25:34
that
25:34
have
25:34
been
25:34
through
25:34
similar
25:35
experiences
25:35
or
25:35
may
25:36
even
25:36
be
25:36
living
25:36
through
25:37
experiences
25:38
right
25:38
now
25:38
where
25:38
they
25:39
just
25:39
feel
25:40
almost
25:40
like
25:41
the
25:41
couple
25:41
are
25:41
taking
25:41
advantage
25:42
of
25:42
them.
25:42
And
25:43
often
25:43
what
25:43
happens,
25:44
and
25:44
I
25:44
see
25:44
this
25:44
play
25:44
out
25:45
is
25:45
people
25:45
feel
25:46
like
25:46
they
25:46
don't
25:46
have
25:47
any
25:47
power
25:47
to
25:47
do
25:47
anything
25:48
about
25:48
the
25:48
situation.
25:48
And
25:49
people
25:49
are
25:49
so
25:49
frightened
25:50
of,
25:50
well,
25:50
if
25:51
I
25:51
cancel
25:51
that
25:51
wedding,
25:51
what
25:52
will
25:52
they
25:52
say
25:52
about
25:52
me?
25:52
Will
25:53
they
25:53
leave
25:53
me
25:53
bad
25:53
reviews?
25:54
Will
25:54
they
25:54
ruin
25:54
my
25:55
business?
25:55
Did
25:55
that
25:55
happen
25:56
to
25:56
you?
25:56
Did
25:56
you
25:56
get
25:57
the
25:57
pushback?
25:58
Or
25:58
is
25:58
that
25:58
one
25:59
of
25:59
the
25:59
things
25:59
that
25:59
kept
25:59
you
25:59
in
26:00
it
26:00
for
26:00
so
26:00
long?
26:00
I
26:00
think
26:01
that's
26:01
what
26:01
kept
26:01
me
26:01
in
26:01
it
26:02
for
26:02
so
26:02
long.
26:03
I,
26:03
you
26:04
know,
26:04
I
26:04
live,
26:04
I
26:04
live
26:05
live
26:05
in,
26:05
in
26:06
quite
26:06
A
26:06
small
26:06
community.
26:07
I
26:07
knew
26:08
people
26:08
that
26:08
knew
26:08
these
26:09
people.
26:09
It
26:09
then
26:09
turned
26:10
out
26:10
that
26:10
they,
26:10
you
26:11
know,
26:11
you
26:11
find
26:11
out
26:11
afterwards
26:12
they
26:12
have
26:12
history
26:13
of
26:14
that
26:14
sort
26:14
of
26:14
behavior.
26:15
So
26:16
when
26:16
people
26:16
did
26:16
hear
26:17
about
26:17
it,
26:18
they
26:18
had
26:18
already
26:19
in
26:19
their
26:19
heads,
26:20
sort
26:21
of
26:21
twisted
26:21
it
26:21
to
26:22
know
26:22
that
26:23
actually
26:23
it
26:24
was
26:24
more
26:24
likely
26:24
to
26:24
be
26:25
them
26:25
than
26:25
me.
26:27
And
26:27
I
26:28
think
26:28
it
26:28
was,
26:28
you
26:29
know,
26:29
it
26:29
was
26:29
earlier
26:29
in
26:30
my
26:31
business
26:31
journey
26:32
and
26:32
I
26:32
was
26:33
really
26:33
worried
26:33
about
26:33
that.
26:34
Would
26:34
it
26:34
knock
26:34
me
26:35
back
26:35
or
26:35
set
26:35
me
26:35
back?
26:36
It
26:36
never
26:36
did.
26:37
And
26:37
now
26:38
I
26:38
sort
26:39
of
26:39
know
26:39
that
26:39
I
26:40
have
26:40
a
26:40
reputation,
26:41
I
26:41
have
26:41
a
26:41
name,
26:42
I
26:42
have,
26:42
you
26:42
know,
26:43
award
26:44
winning.
26:44
That
26:45
doesn't
26:45
come
26:46
from
26:46
not
26:46
being
26:47
as,
26:48
as
26:49
good
26:49
at
26:49
what
26:49
I
26:49
do
26:49
as
26:50
I
26:50
am.
26:50
And
26:51
too
26:51
many
26:51
people
26:51
have
26:51
now
26:52
attended
26:52
my
26:52
weddings
26:53
to,
26:53
to,
26:54
for
26:54
me
26:54
to
26:55
worry
26:55
about
26:56
if
26:56
I
26:56
decide
26:57
not
26:57
to
26:57
work
26:58
with
26:58
somebody
26:58
or
26:58
I
26:59
decide
26:59
to
26:59
part
26:59
company
27:00
with
27:00
somebody.
27:00
Look,
27:01
it
27:01
doesn't
27:01
happen
27:01
every
27:02
day,
27:03
thankfully,
27:04
but
27:04
I
27:04
think,
27:04
I
27:05
think
27:05
you
27:05
have
27:05
to
27:05
stop
27:06
worrying
27:06
about
27:07
what
27:07
will
27:07
they
27:08
do
27:08
for
27:08
reviews,
27:08
what
27:09
will
27:09
they
27:09
say
27:09
to
27:09
people?
27:10
Because
27:10
if
27:10
you
27:10
know
27:11
in
27:11
your
27:12
heart
27:12
of
27:12
hearts
27:13
that
27:14
you've
27:15
done
27:15
everything
27:15
in
27:16
your
27:16
power
27:16
to
27:16
make
27:17
this
27:17
right
27:17
and
27:17
that
27:18
where
27:18
this
27:18
coming
27:19
from
27:19
is
27:19
just
27:19
a
27:20
clash,
27:20
you
27:21
know,
27:21
you
27:22
know,
27:22
the
27:22
best,
27:23
the
27:23
worst
27:23
case
27:23
scenario
27:24
is
27:24
it's
27:24
just
27:24
like
27:25
a
27:25
clash
27:25
of
27:25
personalities.
27:26
But
27:26
usually
27:27
it's,
27:27
it's
27:28
a,
27:28
it's
27:28
a
27:28
lack
27:28
of
27:29
respect
27:30
for
27:30
the
27:30
role
27:30
of
27:31
a
27:31
wedding
27:31
planner
27:32
that
27:32
is
27:32
driving
27:32
it.
27:33
And
27:33
you
27:33
just
27:33
can't
27:34
work
27:34
with
27:34
people
27:34
like
27:34
that.
27:35
You
27:35
just
27:35
have
27:35
to
27:35
move
27:35
on.
27:36
Yeah.
27:36
And
27:36
one
27:36
of
27:36
the
27:37
things
27:37
that
27:37
I
27:37
learned
27:37
quite
27:38
early
27:38
on
27:38
in
27:38
my
27:38
business
27:38
is
27:39
that
27:39
you
27:39
can
27:39
only
27:39
control
27:40
your
27:40
own
27:40
actions.
27:41
Other
27:41
people
27:41
can
27:42
say
27:42
whatever
27:42
they
27:43
want
27:43
about
27:43
you,
27:43
whether
27:43
it's
27:44
true
27:44
or
27:44
not.
27:44
They
27:44
can
27:45
twist
27:45
things,
27:45
they
27:46
can
27:46
say
27:46
whatever
27:46
they
27:46
want.
27:46
But
27:47
actually
27:47
we
27:47
have
27:47
no
27:48
control
27:48
over
27:48
that
27:48
as
27:49
people.
27:49
We.
27:49
That's
27:50
just
27:50
going
27:50
to
27:50
happen.
27:50
But
27:51
what
27:51
we
27:51
have
27:51
control
27:51
of
27:52
is
27:52
what
27:52
we
27:52
do.
27:52
And
27:53
as
27:53
long
27:53
as
27:53
we
27:53
know
27:53
that
27:54
we've
27:54
done
27:54
everything
27:55
within
27:55
our
27:55
core
27:55
values,
27:56
we've
27:56
done
27:56
everything
27:57
with
27:57
dignity
27:58
and
27:58
respect,
27:58
and
27:58
we
27:59
haven't
27:59
lashed
27:59
out
27:59
at
27:59
these
28:00
people.
28:00
And
28:00
we've
28:00
done
28:00
it
28:00
in
28:01
a,
28:01
in
28:01
a
28:01
professional
28:02
manner
28:02
and
28:03
taken
28:03
the
28:03
emotion
28:03
out
28:03
of
28:04
it.
28:04
Actually,
28:04
on
28:05
the
28:05
whole,
28:05
normally
28:06
it
28:06
protects
28:06
us
28:07
more
28:07
than
28:07
it
28:07
damages
28:08
us.
28:08
Because
28:09
family,
28:09
health,
28:10
everything's
28:10
got
28:10
to
28:10
come
28:11
first.
28:11
And
28:11
no
28:12
client
28:12
is
28:13
more
28:13
important
28:14
than
28:14
your
28:14
own
28:15
health,
28:15
your
28:15
own
28:16
family.
28:16
And
28:16
they
28:17
won't
28:17
destroy
28:17
you
28:17
in
28:18
the
28:18
way
28:18
that
28:18
you
28:18
think
28:18
they
28:19
will.
28:19
Even
28:19
if
28:19
they
28:19
threaten
28:20
that
28:20
they
28:20
will,
28:20
will
28:21
often
28:21
it's
28:21
just
28:22
empty
28:22
words.
28:22
So
28:22
I
28:22
just
28:22
wanted
28:23
to
28:23
dwell
28:23
on
28:23
that
28:23
for
28:23
a
28:23
moment
28:24
because
28:24
I
28:24
just,
28:24
I
28:25
understand
28:25
that
28:25
there
28:25
may
28:25
be
28:26
People
28:26
listening
28:26
that
28:26
are
28:26
right
28:27
in
28:27
that
28:27
situation
28:27
right
28:28
now.
28:28
So
28:28
if
28:28
that
28:28
is
28:28
you
28:29
and
28:29
you're
28:29
listening
28:29
and
28:29
you're
28:29
thinking,
28:30
help,
28:30
I
28:30
need
28:30
help,
28:31
reach
28:31
out
28:31
to
28:31
me.
28:31
I'm
28:31
sure
28:32
Michelle
28:32
wouldn't
28:32
mind
28:32
if
28:32
you
28:32
reached
28:33
out
28:33
to
28:33
her
28:33
either.
28:33
And
28:33
if
28:33
you
28:34
need
28:34
a
28:34
bit
28:34
of,
28:34
you
28:35
know,
28:35
courage
28:35
to
28:36
know
28:36
what
28:36
to
28:36
do
28:36
in
28:36
that
28:36
situation,
28:37
then
28:37
don't,
28:38
don't
28:38
face
28:38
it
28:38
alone,
28:39
chat
28:39
to
28:39
one
28:39
of
28:39
us
28:39
about
28:40
it.
28:40
Now,
28:40
I
28:40
want
28:40
to
28:41
chat
28:41
a
28:41
little
28:41
bit
28:41
about
28:41
destination
28:42
weddings
28:42
because
28:43
as
28:43
I
28:43
said
28:43
earlier,
28:43
quite
28:44
a
28:44
lot
28:44
of
28:44
the
28:44
time
28:44
people
28:45
say
28:45
to
28:45
me,
28:45
I'd
28:45
like
28:46
to
28:46
do
28:46
destination
28:46
weddings,
28:47
whether
28:47
that's
28:48
as
28:48
a
28:48
photographer,
28:49
a
28:49
florist,
28:50
a
28:50
cake
28:50
maker,
28:50
something
28:50
else.
28:51
So
28:51
in
28:52
your
28:52
experience,
28:52
having
28:53
done
28:53
destination
28:53
weddings
28:54
now
28:54
for
28:54
a
28:54
number
28:55
of
28:55
years,
28:55
do
28:56
couples
28:56
tend
28:57
to
28:57
find
28:58
supplies
28:58
locally?
28:58
Is
28:59
that
28:59
what
28:59
you
28:59
advocate
28:59
for?
29:00
Or
29:00
do
29:00
people
29:00
take
29:01
people
29:01
from
29:01
the
29:01
UK
29:02
with
29:02
them?
29:02
Have
29:02
a
29:03
mix
29:03
of
29:03
both
29:04
is
29:04
what
29:04
I
29:04
would
29:04
say.
29:05
I
29:05
mean,
29:06
I'm
29:06
a
29:06
prime
29:06
example
29:07
in
29:07
that
29:07
I'm
29:08
working
29:08
with
29:09
English
29:10
speaking
29:10
couples,
29:11
primarily
29:12
British
29:12
couples,
29:13
but
29:13
also
29:13
I
29:14
work
29:14
with
29:14
quite
29:14
a
29:14
few
29:15
American
29:15
couples
29:16
because
29:16
they
29:16
want
29:16
to
29:16
be
29:17
able
29:17
to
29:17
work
29:17
with
29:17
somebody
29:18
who
29:18
speaks
29:19
their
29:19
language
29:20
rather
29:20
than
29:21
work
29:21
with
29:21
somebody
29:23
local
29:24
where
29:24
there
29:24
may
29:24
be
29:25
something
29:25
of
29:26
a
29:26
language
29:26
barrier.
29:28
So,
29:28
you
29:28
know,
29:28
I'm
29:28
a
29:29
prime
29:29
example
29:29
of
29:30
if
29:30
they
29:30
book
29:30
me,
29:31
they're
29:31
not
29:31
booking
29:32
somebody
29:32
local
29:33
and
29:33
there
29:33
is
29:34
plenty
29:34
of
29:34
opportunity
29:35
for
29:35
them
29:35
to
29:36
find
29:36
a
29:36
local
29:36
planner
29:37
to
29:37
work
29:37
with.
29:39
But
29:39
it's
29:39
finding
29:40
the
29:40
right
29:40
planner.
29:40
And
29:42
quite
29:42
often
29:42
I
29:43
do
29:43
pick
29:43
up
29:43
weddings
29:44
from
29:44
couples
29:45
who
29:45
started
29:45
off
29:45
with
29:46
a
29:46
local
29:46
planner.
29:46
And
29:47
it's
29:47
not
29:47
because
29:47
there's
29:48
anything
29:48
necessarily
29:49
wrong
29:49
with
29:49
the
29:49
local
29:49
planner,
29:50
it's
29:50
just
29:50
the
29:50
service
29:51
isn't
29:52
right
29:52
for
29:52
that
29:52
couple
29:53
in
29:53
terms
29:54
of
29:55
what
29:55
suppliers
29:56
we
29:56
use.
29:56
So
29:56
which
29:57
ones
29:57
we
29:57
take
29:57
with
29:58
us
29:58
and
29:58
which
29:58
ones
29:59
we
29:59
work
29:59
with
29:59
locally.
30:00
I
30:01
try,
30:01
where
30:01
possible,
30:02
to
30:02
look
30:02
at
30:03
what,
30:03
what
30:03
can
30:04
we
30:04
secure
30:04
locally
30:05
because
30:06
we
30:06
are
30:06
transporting
30:07
a
30:07
large
30:08
cohort
30:08
of
30:08
people
30:09
into
30:09
a
30:09
destination,
30:10
making
30:10
use
30:11
of
30:11
their
30:11
resources.
30:12
So
30:12
let's
30:13
try
30:13
to
30:13
give
30:13
something
30:14
to
30:14
the
30:14
local
30:15
economy.
30:16
There's
30:17
no
30:17
getting
30:17
away
30:17
from
30:18
the
30:18
fact
30:18
that,
30:18
you
30:19
know,
30:19
flying
30:19
in
30:20
however
30:20
many
30:20
guests
30:21
to
30:21
a
30:21
dest
30:22
is
30:22
hardly
30:23
the
30:23
most
30:24
environmentally
30:25
conscious
30:25
thing
30:25
to
30:26
do.
30:26
But
30:26
if
30:26
we
30:26
can
30:26
do
30:27
something
30:27
that
30:27
gives
30:28
something
30:28
back,
30:28
then
30:30
there's
30:30
some
30:31
element
30:31
of
30:31
compensation
30:32
for
30:32
that.
30:33
But
30:33
sometimes
30:34
we
30:34
just
30:34
can't
30:35
find
30:36
the
30:36
right
30:36
vendor,
30:37
the
30:37
right
30:38
supplier
30:39
in
30:39
that
30:39
particular
30:40
category
30:40
for
30:41
that
30:41
particular
30:42
couple.
30:43
And
30:43
so
30:44
there
30:45
are
30:45
various
30:45
categories
30:46
where
30:47
we
30:47
are
30:47
more
30:48
likely
30:48
to,
30:49
to
30:49
bring
30:50
someone
30:50
from
30:51
home
30:51
or
30:51
from
30:52
overseas.
30:52
And
30:54
sometimes
30:55
you're
30:55
quite
30:55
right
30:55
that,
30:56
you
30:56
know,
30:56
you
30:56
talked
30:56
about
30:56
photographers.
30:58
More
30:59
and
30:59
more
30:59
we're
30:59
finding
31:00
that
31:00
we
31:00
are
31:01
bringing
31:02
photography
31:03
and
31:03
videography
31:04
teams
31:05
from
31:06
home.
31:07
And
31:07
I
31:07
think
31:08
that's
31:08
partly
31:09
about
31:10
photography
31:11
styles
31:11
and
31:11
videography
31:12
styles
31:13
that
31:13
couples
31:14
have
31:14
fallen
31:14
in
31:15
love
31:15
with
31:15
that
31:15
we
31:15
can't
31:15
find
31:16
locally.
31:17
It's
31:17
also
31:17
partly
31:18
behind
31:19
that
31:19
connection
31:20
between
31:21
the
31:21
couple
31:21
and
31:22
the
31:22
photographer
31:22
because
31:23
on
31:23
the
31:23
day,
31:24
that's
31:25
who
31:25
they're
31:25
sort
31:26
of
31:26
interacting
31:26
with
31:27
most
31:27
closely.
31:28
And
31:28
to
31:28
get
31:28
the
31:29
best
31:29
out
31:29
of
31:30
them,
31:30
then
31:30
they
31:30
need
31:31
to
31:31
have
31:31
a
31:31
rapport.
31:32
And
31:32
if
31:32
there's
31:32
a
31:32
language
31:33
barrier
31:33
that,
31:34
that
31:34
might
31:35
affect
31:35
that.
31:36
So
31:36
that,
31:37
that's
31:37
something
31:37
we
31:37
do.
31:38
We
31:38
very
31:38
rarely
31:38
bring,
31:39
you
31:39
know,
31:39
catering
31:40
from
31:41
overseas.
31:41
Why
31:41
take
31:42
all
31:42
your
31:42
guests
31:42
to
31:43
Italy
31:43
where
31:43
the
31:43
food
31:44
is
31:44
amazing,
31:44
and
31:45
not
31:46
make
31:46
the
31:46
most
31:47
of
31:47
that?
31:47
And
31:47
I'm
31:47
a
31:47
firm
31:48
advocate
31:48
for
31:49
saying
31:49
don't
31:49
just
31:49
take
31:50
what
31:50
you
31:50
would
31:50
do
31:50
at
31:50
home
31:51
and
31:51
do
31:51
exactly
31:52
the
31:52
same
31:52
wedding
31:52
in
31:52
the
31:53
host
31:53
country.
31:54
Let's
31:54
take
31:54
the
31:54
best
31:55
of
31:56
weddings
31:57
in
31:57
that
31:57
country
31:58
and
31:58
then
31:58
blend
31:59
them
31:59
with
31:59
the
31:59
things
31:59
from
32:00
your
32:00
own
32:00
culture
32:01
and
32:01
customs
32:01
that
32:02
are
32:02
important
32:02
to
32:03
you.
32:03
But
32:03
don't
32:04
just
32:04
replicate
32:05
that
32:05
wedding.
32:05
And
32:06
you'll
32:06
get
32:06
the
32:06
most
32:06
out
32:07
of
32:07
the
32:07
local
32:07
suppliers
32:08
if
32:08
you're
32:08
embracing
32:10
their
32:10
traditions
32:10
and
32:11
customs.
32:12
So,
32:12
and
32:13
I
32:13
try
32:13
where
32:13
I
32:13
can,
32:14
to
32:14
work
32:14
with
32:14
local
32:15
florists,
32:15
local
32:16
production
32:16
companies.
32:18
We
32:18
often
32:19
fly
32:19
entertainment
32:20
in
32:20
just
32:20
because
32:21
we
32:21
can't
32:21
get
32:21
what,
32:22
what
32:22
we're
32:22
looking
32:23
for
32:24
locally.
32:25
It's
32:25
not
32:25
that
32:25
I
32:25
don't
32:26
try,
32:26
but
32:26
often
32:27
we
32:27
just
32:27
need
32:28
to
32:28
do
32:28
that.
32:29
And
32:29
then
32:29
things
32:29
like
32:30
hair
32:31
and
32:31
makeup
32:31
is
32:31
another
32:31
one.
32:32
Sometimes
32:32
we
32:32
use
32:33
local
32:33
suppliers,
32:34
sometimes
32:34
just
32:35
because
32:35
client
32:35
wants
32:36
to
32:36
work
32:36
with
32:36
somebody,
32:37
the
32:37
bride
32:37
wants
32:37
to
32:37
work
32:38
with
32:38
somebody
32:38
they
32:38
know
32:38
or
32:38
somebody
32:39
they
32:39
can,
32:39
you
32:39
can
32:39
have
32:39
multiple
32:40
trials
32:41
with,
32:41
that
32:41
might
32:41
be
32:41
something.
32:42
So
32:42
it's,
32:42
it's
32:42
a
32:43
mix.
32:43
And
32:43
I
32:44
have
32:44
relationships
32:45
with
32:45
locals
32:46
and
32:46
also
32:47
with
32:47
others
32:48
who,
32:49
who
32:49
we
32:50
fly
32:50
in
32:50
to
32:51
do
32:51
the
32:51
wedding
32:51
for
32:51
the
32:52
couple.
32:52
So
32:52
a
32:53
planner's
32:53
job
32:53
always
32:54
needs
32:54
to
32:54
involve
32:54
a
32:55
lot
32:55
of
32:55
networking
32:55
because
32:56
you
32:56
need
32:56
to
32:56
be
32:56
able
32:56
to
32:56
have
32:57
these
32:57
different
32:57
connections.
32:57
But
32:58
for
32:58
what
32:58
you're
32:58
doing,
32:58
when
32:59
you're
32:59
planning
32:59
weddings
33:00
in
33:00
various
33:00
parts
33:01
of
33:01
Europe
33:01
and
33:02
in
33:02
the
33:02
UK
33:02
as
33:03
well,
33:03
those
33:03
connections
33:04
must
33:04
be
33:05
harder
33:06
to
33:06
find.
33:07
I
33:07
guess
33:07
you've
33:08
built
33:08
it
33:08
up
33:08
over
33:09
years.
33:09
But
33:10
how
33:10
do
33:10
you
33:10
go
33:10
about
33:11
finding,
33:11
finding
33:11
the
33:11
right
33:12
people,
33:12
meeting
33:12
the
33:13
right
33:13
people
33:13
in
33:14
the
33:14
regions
33:14
where
33:15
you're
33:15
going
33:15
to
33:15
plan
33:16
these
33:16
weddings?
33:16
I
33:16
go
33:17
to
33:17
networking
33:18
events,
33:19
industry
33:19
events
33:20
all
33:20
over
33:21
Europe.
33:21
So
33:22
in
33:22
the,
33:22
in
33:22
the,
33:22
in
33:23
the
33:23
off
33:23
seasons,
33:24
that's
33:24
another
33:24
reason
33:25
for
33:25
me
33:25
traveling.
33:26
So
33:26
there's,
33:26
there's,
33:27
there's
33:27
various
33:28
events
33:28
that
33:28
I
33:28
attend.
33:29
I
33:29
call
33:29
it
33:29
speed
33:30
dating
33:30
for
33:30
wedding
33:31
planners.
33:32
Where,
33:33
where,
33:33
you
33:34
know,
33:34
there's
33:34
one
33:34
organization
33:35
that
33:35
runs
33:35
them
33:36
and
33:36
they're
33:36
in
33:36
a
33:36
different
33:37
host
33:37
country,
33:37
country
33:39
every
33:39
year.
33:40
So
33:40
you
33:40
get.
33:40
But,
33:41
but
33:41
they
33:41
attract
33:42
vendors
33:42
and
33:43
suppliers
33:43
from
33:44
all
33:44
over
33:45
the
33:45
world.
33:45
Mainly,
33:46
mainly
33:46
Europe.
33:47
And,
33:47
and
33:47
essentially
33:48
you
33:48
go
33:48
along
33:49
and
33:49
it's
33:49
normally
33:50
a
33:50
three
33:50
day
33:50
event
33:51
and
33:51
in
33:51
the
33:51
mornings
33:52
you
33:52
have
33:52
15
33:52
minute
33:53
meetings
33:54
where
33:54
you
33:54
get
33:54
to
33:54
chat
33:55
and
33:55
you
33:55
have
33:55
a
33:55
whole
33:55
schedule
33:56
and
33:56
you
33:56
move
33:56
from
33:56
table
33:57
to
33:57
table
33:57
and
33:57
then
33:57
in
33:58
the
33:58
afternoons,
33:58
in
33:58
the
33:59
evenings
33:59
they
33:59
have
34:00
shared
34:00
experiences
34:01
and
34:01
networking
34:02
events
34:02
so
34:02
you
34:02
get
34:02
to
34:03
know
34:03
them
34:03
personally.
34:04
So
34:04
I
34:05
make
34:05
it
34:05
my
34:05
business
34:05
to
34:06
do
34:06
all
34:06
of
34:06
that
34:06
when
34:07
I,
34:08
when
34:08
I
34:08
go,
34:09
for
34:09
example,
34:09
on
34:09
a
34:09
planning
34:10
trip
34:10
with
34:10
a
34:10
couple
34:11
or
34:11
something
34:11
I
34:11
might
34:11
add
34:12
on
34:12
extra
34:13
time
34:14
either
34:14
side
34:14
of
34:14
the
34:15
trip
34:15
with
34:15
them
34:15
to
34:15
go
34:16
and
34:16
visit
34:16
venues
34:16
that
34:16
I've
34:17
heard
34:17
about,
34:17
but
34:17
I
34:17
haven't
34:18
visited
34:18
or
34:18
suppliers
34:19
that
34:19
I
34:19
want
34:19
to
34:20
get
34:20
to
34:20
know
34:20
better.
34:21
So
34:21
there's
34:21
an
34:21
awful
34:22
lot
34:22
of
34:22
investment
34:23
in
34:23
my
34:23
business
34:24
so
34:24
that
34:24
those
34:25
contacts
34:25
don't
34:26
just
34:26
feel
34:26
like
34:26
there's
34:27
some,
34:27
you
34:27
know,
34:27
they're
34:27
not
34:27
just
34:28
people
34:28
that
34:28
have
34:28
Google
34:29
Search.
34:29
There
34:29
are,
34:29
they
34:30
are
34:30
people
34:30
that
34:30
I
34:31
have
34:31
built
34:32
really,
34:32
really
34:33
the
34:33
same
34:33
sort
34:33
of
34:34
relationships
34:34
with
34:35
that
34:35
we
34:35
would
34:35
build
34:36
if
34:36
I
34:36
was
34:36
planning
34:37
weddings
34:37
in
34:37
the
34:37
UK
34:38
and
34:38
working
34:39
with
34:39
UK
34:39
suppliers.
34:40
So.
34:40
Yeah,
34:41
and
34:41
that's
34:42
so
34:42
important.
34:42
It's
34:43
so
34:43
important
34:43
because
34:44
your
34:44
reputation's
34:45
on
34:45
the
34:45
line
34:45
and
34:46
if
34:46
you're
34:46
recommending
34:47
someone
34:47
in
34:47
another
34:48
country,
34:48
you
34:49
need
34:49
to
34:49
have
34:49
the
34:49
trust
34:49
in
34:50
that
34:50
vendor
34:50
that
34:50
they
34:50
are
34:51
going
34:51
to
34:51
deliver
34:51
what
34:52
you
34:52
expect
34:52
because
34:53
otherwise
34:53
it
34:54
doesn't
34:54
look
34:54
good
34:54
on
34:54
you.
34:55
So
34:55
I
34:55
can
34:55
see
34:55
that
34:55
that's
34:56
a
34:56
big
34:56
amount
34:57
of
34:57
pressure.
34:57
It's
34:57
really
34:58
important.
34:58
And
34:58
there's
34:59
all
34:59
sorts
34:59
of
34:59
different
34:59
events.
35:00
There's
35:00
like
35:00
something
35:00
we
35:01
call
35:01
fam
35:01
trips
35:01
where
35:03
invited
35:03
to
35:03
go
35:03
and
35:03
stay
35:04
at
35:04
a
35:04
venue
35:04
that
35:04
I've
35:05
met
35:05
or
35:06
a
35:06
series
35:06
of
35:06
venues,
35:07
or
35:08
invited
35:08
by
35:09
the
35:09
tourist
35:09
board
35:09
to
35:10
go
35:10
and
35:10
tour
35:10
a
35:10
region
35:11
with
35:12
a
35:12
number
35:12
of
35:13
other
35:13
planners
35:13
for
35:14
them
35:14
to
35:14
showcase
35:14
their
35:15
region
35:15
and
35:15
their
35:16
venues
35:16
and
35:16
their
35:16
suppliers
35:17
and
35:17
it's
35:17
just
35:18
being
35:18
known
35:18
so
35:19
that.
35:19
And
35:19
get
35:19
invited
35:20
to
35:20
these
35:20
things.
35:20
I
35:20
mean
35:21
I
35:21
could
35:21
be
35:21
away
35:21
every
35:21
week
35:22
of
35:22
the
35:22
year,
35:22
but
35:23
obviously
35:24
I
35:24
have
35:24
to
35:24
pick
35:24
and
35:25
choose
35:25
which
35:25
ones
35:26
I
35:26
go
35:26
to.
35:27
Well,
35:27
that's
35:27
a
35:27
good
35:27
point
35:28
actually,
35:28
because
35:28
I
35:29
think
35:29
that's
35:29
something
35:29
else
35:30
we
35:30
should
35:30
quickly
35:31
touch
35:31
on
35:31
because
35:31
it
35:32
can
35:32
get
35:32
to
35:32
a
35:32
point
35:33
where
35:33
you
35:33
feel
35:33
like
35:34
you've
35:34
got
35:34
too
35:34
many
35:34
things
35:35
that
35:35
you
35:35
get
35:35
invited
35:35
to
35:35
or
35:36
too
35:36
many
35:36
things
35:36
to
35:36
go
35:37
to,
35:37
too
35:37
many
35:37
opportunities.
35:38
How
35:38
do
35:38
you
35:39
decide
35:39
what's
35:40
a
35:40
valuable
35:40
opportunity
35:41
and
35:41
maybe
35:41
what
35:41
isn't?
35:42
I
35:42
think
35:42
you
35:42
have
35:43
to
35:43
do
35:43
quite
35:43
a
35:44
lot
35:44
of
35:44
deep
35:44
diving
35:45
into
35:45
what
35:46
that
35:46
event
35:46
actually
35:47
is,
35:47
who's
35:48
going
35:48
to
35:48
be
35:48
there,
35:48
who
35:49
you're
35:49
going
35:49
to
35:49
meet,
35:50
how
35:50
many
35:50
days
35:50
have
35:51
you
35:51
got
35:51
to
35:51
devote
35:52
to
35:52
it,
35:53
what
35:53
else?
35:54
Sometimes.
35:54
So,
35:54
so
35:55
there's
35:55
a
35:55
lot
35:55
of
35:55
that
35:55
working
35:56
out,
35:56
which
35:56
are
35:56
the
35:56
ones
35:57
I
35:57
really
35:57
need
35:57
to
35:58
be
35:58
there
35:58
for.
35:58
And
35:59
then
35:59
sometimes
35:59
it's
36:00
just
36:00
about,
36:00
about,
36:00
you
36:01
know,
36:01
if
36:01
I've
36:01
got
36:01
two
36:02
weddings
36:02
coming
36:02
up
36:03
in
36:03
May
36:04
and
36:04
somebody
36:04
invites
36:05
me
36:05
to
36:05
an
36:05
event
36:05
at
36:06
the
36:06
end
36:06
of
36:06
April
36:07
and
36:07
it's
36:08
three
36:08
or
36:08
four
36:08
days
36:09
out
36:09
of
36:09
the
36:09
office,
36:10
I'm
36:10
not
36:10
going
36:10
to
36:10
do
36:11
it
36:11
because
36:11
I'm
36:11
not
36:12
going
36:12
to
36:12
do
36:12
anything
36:13
that's
36:13
going
36:13
to
36:13
affect
36:13
those
36:14
two
36:14
imminent
36:15
upcoming
36:16
weddings.
36:16
So
36:17
sometimes
36:17
I
36:17
have
36:17
to
36:17
turn
36:18
down
36:18
things
36:18
that
36:18
I
36:18
would
36:19
really
36:19
like
36:19
to
36:19
go
36:20
to,
36:21
but
36:21
sometimes
36:21
it's
36:22
just
36:22
about
36:22
doing
36:23
the
36:23
deep
36:23
diving
36:23
into
36:24
what
36:24
that
36:24
event
36:24
actually
36:25
is
36:25
and
36:25
what's
36:26
going
36:26
on
36:26
to
36:26
be
36:26
the
36:27
value
36:27
to
36:27
my
36:27
business
36:28
if
36:28
I
36:28
attend.
36:29
I'm
36:29
really
36:29
enjoying
36:30
everything
36:30
you've
36:30
got
36:30
to
36:31
say
36:31
because
36:31
I
36:31
think
36:32
there's
36:32
this
36:32
myth
36:33
in
36:33
the
36:33
industry,
36:33
particularly
36:34
where
36:34
people
36:35
are
36:35
so
36:35
drawn
36:35
to
36:36
the
36:36
shiny
36:36
things,
36:37
especially
36:37
with
36:37
what
36:37
I
36:37
talk
36:38
about
36:38
marketing
36:38
and
36:38
they're
36:39
drawn
36:39
to
36:40
the
36:40
new
36:40
things
36:40
and
36:40
the
36:40
social
36:41
media
36:41
and
36:41
the
36:41
tick
36:41
tock
36:42
and
36:42
the
36:42
content
36:42
creation
36:43
and
36:43
the
36:43
blogs
36:43
and
36:43
those
36:44
are
36:44
all
36:44
important
36:44
things.
36:45
But
36:45
actually
36:45
the
36:46
things
36:46
that
36:46
I
36:46
say
36:47
are
36:47
always
36:47
the
36:47
most
36:48
important
36:48
are
36:48
the
36:48
two
36:49
things
36:49
you've
36:49
really
36:49
highlighted
36:50
today,
36:50
which
36:50
is
36:50
putting
36:51
time
36:51
and
36:51
energy
36:52
into,
36:52
into
36:52
networking
36:53
and
36:53
meeting
36:54
people
36:54
on
36:54
word
36:54
of
36:55
mouth
36:55
and
36:55
putting
36:56
time
36:56
and
36:56
energy
36:56
into
36:57
education.
36:58
And
36:58
I
36:59
think
36:59
just
36:59
hearing
37:00
your
37:00
story,
37:00
hearing
37:00
you
37:01
talk
37:01
about
37:01
these
37:01
amazing
37:01
things
37:02
you've
37:02
achieved
37:02
and
37:02
how
37:03
you've
37:03
got
37:03
there,
37:03
just
37:04
really
37:04
reiterates
37:05
that
37:05
to
37:05
me
37:06
that
37:06
there
37:06
is
37:06
no
37:06
quick
37:07
fix.
37:07
It's
37:07
not
37:07
just
37:07
one
37:08
TikTok
37:08
post
37:08
and
37:08
suddenly
37:09
you're
37:09
going
37:09
to
37:09
be
37:09
a
37:09
booked
37:10
out
37:10
Italian
37:10
wedding
37:11
planner.
37:11
It
37:11
just
37:11
isn't
37:11
going
37:12
to
37:12
happen.
37:12
But
37:13
actually
37:13
if
37:14
people
37:14
are
37:14
listening
37:14
and
37:14
that's
37:15
where
37:15
they
37:15
want
37:15
to
37:15
get
37:15
to,
37:16
then
37:16
it's
37:16
down
37:16
to
37:16
them
37:17
to
37:17
put
37:17
in
37:17
those
37:17
hard
37:17
hours,
37:18
to
37:18
look
37:18
at
37:19
the
37:19
events,
37:19
to
37:19
go
37:19
to
37:19
the
37:20
networking,
37:20
to
37:20
go
37:20
and
37:21
meet
37:21
the
37:21
right
37:21
people,
37:21
to
37:22
build
37:22
the
37:22
relationships,
37:23
to
37:23
put
37:23
in
37:23
the
37:23
time,
37:24
understand
37:24
what
37:24
their
37:25
website
37:25
should
37:25
look
37:25
like
37:25
and
37:26
their
37:26
branding
37:26
and
37:26
their
37:26
marketing
37:27
rather
37:27
than
37:28
spending
37:28
money
37:29
trying
37:29
to
37:29
just
37:29
get
37:29
the
37:30
quick
37:30
fix.
37:31
Now
37:31
it
37:31
must
37:31
have
37:32
changed.
37:32
Now
37:32
we
37:33
said
37:33
earlier
37:33
in
37:33
the
37:33
introduction
37:34
you're
37:34
a
37:34
big
37:34
advocate
37:35
for
37:35
women
37:35
and
37:36
men
37:36
over
37:36
50
37:36
to
37:37
go
37:37
into
37:37
business
37:38
and
37:38
to
37:38
be
37:38
in
37:39
the
37:39
industry.
37:39
But
37:40
one
37:40
of
37:40
the
37:40
challenges
37:41
of
37:41
that
37:41
is
37:41
that
37:41
the
37:41
industry
37:42
moves
37:42
and
37:42
that
37:42
things
37:42
have
37:43
changed.
37:43
And
37:43
over
37:43
the
37:44
time
37:44
you've
37:44
been
37:44
in
37:44
business,
37:44
technology
37:45
must
37:45
have
37:45
come
37:46
on
37:46
a
37:46
huge
37:47
amount
37:47
in
37:48
terms
37:48
of
37:48
whether
37:49
or
37:49
not
37:49
we
37:49
Just
37:49
had
37:49
mobile
37:50
phones,
37:50
let
37:50
alone
37:50
TikTok,
37:51
Instagram
37:51
and
37:51
all
37:52
the
37:52
rest
37:52
of
37:52
it.
37:52
How
37:52
have
37:52
you
37:52
embraced,
37:53
embraced
37:53
those
37:54
changes
37:54
without
37:55
being
37:55
overwhelmed
37:55
by
37:56
them?
37:57
I
37:57
think
37:57
I
37:57
sort
37:58
of
37:58
pride
37:58
myself
37:58
on
37:58
the
37:59
fact
37:59
that
38:00
I,
38:00
I
38:00
am
38:01
quite
38:01
capable
38:02
of,
38:03
if
38:03
I
38:03
need,
38:03
if
38:04
I
38:04
need
38:04
a
38:05
piece
38:05
of,
38:05
if
38:05
somebody
38:06
tells
38:06
me
38:06
about
38:06
a
38:07
piece
38:07
of
38:07
software
38:07
or
38:07
an
38:08
app
38:08
is
38:08
that
38:08
I'll
38:08
go
38:09
and
38:09
delve
38:09
deep
38:10
into
38:10
it
38:10
to
38:11
try
38:11
and
38:11
work
38:11
out
38:11
how
38:12
to
38:12
use
38:12
it
38:12
and
38:12
will
38:12
it
38:13
help
38:13
my
38:13
business.
38:13
So
38:14
I
38:14
have
38:14
been
38:14
open
38:15
to
38:15
it.
38:16
You
38:16
know,
38:16
I'm
38:16
not
38:17
saying
38:17
I'm
38:17
the
38:18
expert
38:18
but
38:19
I've
38:19
realized
38:19
that,
38:20
that
38:21
all
38:21
of
38:21
these
38:22
systems
38:22
and
38:22
processes
38:23
and
38:24
are
38:24
all
38:24
helpful
38:25
to
38:25
my
38:25
business
38:25
anyway
38:26
and
38:26
it,
38:26
it
38:26
all
38:27
comes
38:27
back
38:27
to,
38:27
you
38:28
know,
38:28
the
38:28
whole
38:29
issue
38:29
of,
38:29
you
38:30
know,
38:30
we
38:30
work
38:30
all
38:31
these
38:31
long
38:31
days
38:31
and,
38:32
and
38:32
it's
38:33
so
38:33
easy
38:33
to
38:33
get
38:33
burnt
38:34
out
38:34
but
38:35
how
38:35
can
38:35
we
38:35
streamline
38:36
our
38:36
business?
38:36
And
38:37
one
38:37
of
38:37
the
38:37
ways
38:38
of
38:38
doing
38:38
that
38:39
and
38:39
there
38:39
are
38:40
lots
38:40
of
38:40
different
38:40
hacks
38:41
that
38:41
I've
38:41
learned
38:42
over
38:42
the
38:42
years
38:42
and
38:43
different
38:43
approaches
38:44
that
38:44
I've
38:44
needed
38:45
to
38:45
take
38:45
is
38:46
to
38:46
look
38:46
at,
38:46
you
38:47
know,
38:47
which,
38:47
which,
38:48
which,
38:48
which
38:49
of
38:49
these
38:49
processes
38:50
can
38:50
I
38:51
integrate
38:51
into
38:51
my
38:51
business?
38:52
And
38:52
I,
38:52
and,
38:53
and
38:53
I'm
38:53
very
38:53
much
38:54
like,
38:54
if
38:54
I
38:54
can't
38:54
work
38:55
them
38:55
then
38:55
I'm
38:55
not,
38:55
I
38:56
don't
38:56
want
38:56
my
38:56
team
38:56
to
38:57
do
38:57
something
38:57
that
38:57
I
38:57
can't
38:58
do.
38:58
So
38:58
they
38:58
might
38:59
be
38:59
able
38:59
to
38:59
do
38:59
it
38:59
better
38:59
than
39:00
me,
39:00
but
39:00
at
39:00
least
39:00
I
39:01
know
39:01
how
39:01
to
39:02
do
39:02
it.
39:02
So
39:02
again,
39:03
it's
39:03
just,
39:03
I've
39:03
just
39:04
put
39:04
my
39:04
big
39:04
girls
39:04
knickers
39:05
on
39:05
and
39:06
got
39:06
on
39:06
with
39:06
it
39:07
and
39:07
I've
39:07
just
39:07
learned
39:07
to,
39:08
you
39:08
know,
39:08
delve
39:09
deep
39:09
Google
39:10
to
39:10
see
39:10
how,
39:10
you
39:11
know,
39:11
I've
39:11
got,
39:11
I've
39:11
got
39:11
something
39:12
I
39:12
can't
39:12
do
39:12
on
39:12
this.
39:13
How,
39:13
how,
39:13
how,
39:14
how
39:14
do.
39:14
I
39:15
just
39:15
had
39:15
something
39:15
this
39:16
morning
39:16
on
39:16
Calendly
39:17
that
39:17
I
39:17
couldn't
39:17
make
39:18
work
39:18
so
39:18
I
39:18
just
39:18
googled
39:19
it
39:19
and
39:19
I
39:19
found
39:20
out
39:20
how
39:20
to
39:20
resolve
39:21
it.
39:21
Yeah,
39:22
all
39:22
answers
39:22
normally
39:23
are
39:23
on
39:23
Google
39:23
or
39:24
ChatGPT
39:24
if
39:25
you've
39:25
got
39:25
the
39:25
time
39:25
to
39:26
do
39:26
it.
39:26
But
39:27
I
39:27
think
39:27
what's
39:27
important
39:27
out
39:28
of
39:28
what
39:28
you
39:28
said
39:28
as
39:29
well
39:29
is,
39:29
is
39:29
that
39:30
little
39:30
phrase
39:30
you
39:30
said,
39:31
just
39:31
being
39:31
open
39:31
to
39:32
it.
39:32
And
39:32
I
39:32
think
39:32
actually
39:33
what
39:33
holds
39:33
people
39:33
back
39:34
is
39:34
when
39:34
they're
39:35
not
39:35
open
39:35
to
39:35
new
39:35
things,
39:36
when
39:36
they're
39:36
not
39:36
open
39:36
to
39:36
technology,
39:37
when
39:37
they're
39:37
not
39:37
open
39:37
to
39:38
at
39:38
least
39:38
exploring
39:39
it
39:39
and
39:39
looking
39:39
at
39:39
it
39:40
because
39:40
they're
39:41
so
39:41
set
39:41
in
39:41
their
39:41
ways
39:42
and
39:42
they've
39:42
always
39:43
done
39:43
things
39:43
a
39:43
certain
39:43
way
39:43
and
39:44
they
39:44
don't
39:44
want
39:44
to
39:44
change
39:44
but
39:45
actually
39:45
it's
39:45
not
39:45
necessarily
39:46
about
39:46
to
39:46
technical
39:47
skill.
39:47
The
39:47
first
39:47
step
39:48
is
39:48
just
39:48
being
39:48
Open
39:49
to
39:49
understanding
39:50
that
39:50
maybe
39:50
things
39:51
are
39:51
different.
39:51
Absolutely.
39:52
And
39:52
it.
39:52
And
39:53
it
39:53
can
39:53
be
39:53
helpful
39:54
for
39:54
the
39:54
better.
39:55
Yeah,
39:55
absolutely.
39:56
And
39:56
technology,
39:57
although
39:57
sometimes
39:57
it
39:57
can
39:58
feel
39:58
overwhelming
39:58
and
39:58
scary,
39:59
can
39:59
save
39:59
you
40:00
so
40:00
much
40:00
time.
40:00
I
40:01
was
40:01
just
40:01
set
40:02
up
40:02
a
40:02
CRM
40:02
system
40:03
as
40:03
part
40:03
of
40:03
my
40:03
wedding
40:04
pro
40:04
agency
40:04
for
40:05
a
40:05
venue,
40:05
and
40:06
this
40:06
venue
40:06
is
40:06
doing
40:07
multiple
40:07
weddings
40:08
every
40:08
year.
40:09
And
40:09
we're
40:09
doing
40:09
everything
40:09
on
40:10
spreadsheets
40:10
and
40:10
we've
40:11
just
40:11
set
40:11
up
40:11
their
40:12
system
40:12
and
40:12
now
40:13
over
40:13
25
40:14
tasks
40:14
for
40:14
every
40:15
single
40:15
wedding
40:16
is
40:16
automated.
40:17
And
40:17
I
40:17
think,
40:17
well,
40:17
how
40:17
on
40:18
earth
40:18
will
40:18
people
40:18
doing
40:18
all
40:19
of
40:19
this
40:19
manually?
40:19
And
40:20
now
40:20
the
40:20
computer
40:20
is
40:20
doing
40:21
25
40:22
things
40:22
for
40:22
every
40:22
wedding.
40:23
And
40:23
if
40:23
you've
40:23
got
40:23
two,
40:24
three,
40:24
four
40:24
weddings
40:24
a
40:24
week,
40:25
like
40:25
a
40:25
venue,
40:25
that
40:26
is
40:26
a
40:26
huge
40:26
amount
40:27
of
40:27
time
40:27
that
40:28
can
40:28
actually
40:28
be
40:29
saved
40:29
by
40:29
technology.
40:30
So
40:30
they
40:30
can
40:31
go
40:31
out
40:31
and
40:31
do
40:31
networking
40:32
and
40:32
selling.
40:33
Yeah,
40:33
exactly.
40:34
And
40:34
you
40:34
can
40:34
bring.
40:34
And
40:34
you've
40:35
got
40:35
the
40:35
capacity
40:35
to
40:36
bring
40:36
more
40:36
weddings
40:36
in.
40:37
Absolutely.
40:37
So
40:37
I
40:37
love
40:37
that.
40:38
I
40:38
love
40:38
that
40:38
you've
40:39
embraced
40:39
technology
40:40
yourself
40:40
as
40:41
well.
40:41
Now
40:41
we
40:42
haven't
40:42
got
40:42
time
40:42
to
40:42
talk
40:42
about
40:43
it
40:43
in
40:43
very
40:43
much
40:43
detail.
40:44
Maybe
40:44
I'll
40:44
have
40:44
to
40:44
bring
40:45
you
40:45
back
40:45
into
40:46
one
40:46
of
40:46
my
40:46
various
40:46
different
40:47
areas
40:48
to
40:48
talk
40:48
about
40:48
it
40:48
more.
40:48
Bit
40:48
more.
40:49
But
40:49
right
40:49
at
40:49
the
40:49
beginning,
40:50
you
40:50
mentioned,
40:50
or
40:51
I
40:51
mentioned
40:51
in
40:51
your
40:51
intro
40:52
that
40:52
you
40:52
do
40:53
say
40:53
that
40:53
you're
40:54
an
40:54
expert
40:54
in
40:54
Jewish
40:54
weddings.
40:55
And
40:55
I
40:55
don't
40:55
think
40:55
I've
40:56
ever
40:56
spoken
40:57
to
40:57
anyone
40:57
on
40:57
this
40:57
podcast
40:58
that
40:58
would
40:58
say
40:59
they're
40:59
an
40:59
expert
40:59
in
41:00
Jewish
41:00
weddings.
41:01
So
41:01
give
41:01
us.
41:01
And
41:02
maybe,
41:02
like
41:02
I
41:02
said,
41:02
we
41:02
can
41:03
get
41:03
you
41:03
back
41:03
to
41:03
your
41:03
proper
41:04
training
41:04
or
41:04
teaching
41:05
on
41:05
this.
41:05
Sometimes
41:06
give
41:06
us
41:06
a
41:06
couple
41:07
of
41:07
headline
41:07
things.
41:08
If
41:08
we
41:08
are
41:09
approached
41:09
by
41:09
someone
41:09
who
41:10
is
41:10
planning
41:10
a
41:10
Jewish
41:11
wedding,
41:11
are
41:11
there
41:11
certain
41:12
things
41:12
we
41:12
should
41:12
be
41:13
aware
41:13
of?
41:13
Should
41:14
we
41:14
be
41:14
working
41:14
with
41:14
them
41:15
or
41:15
should
41:15
we
41:15
be
41:15
passing
41:16
them
41:16
off
41:16
to
41:16
someone
41:16
who.
41:17
Who
41:17
is
41:17
better
41:18
suited
41:18
to
41:18
work
41:18
with
41:18
them?
41:19
So
41:20
Jewish
41:21
weddings
41:21
have
41:21
various
41:22
elements
41:23
to
41:23
them
41:23
that
41:24
may
41:24
differ
41:24
from
41:25
weddings
41:25
that
41:26
other
41:26
planners
41:26
may
41:26
be
41:27
used
41:27
to
41:27
attending.
41:29
And
41:29
a
41:29
bit
41:30
like
41:30
when
41:30
I
41:30
mentioned
41:31
earlier
41:31
that
41:32
we
41:32
had
41:32
a
41:32
wedding
41:32
recently
41:33
where
41:34
the
41:34
bride
41:34
was
41:34
Hindu
41:35
and
41:35
we
41:35
had
41:35
some
41:35
Hindu
41:36
ceremonies
41:37
as
41:37
well
41:37
as
41:37
Jewish
41:37
ceremonies.
41:39
I'm
41:39
a
41:39
great
41:39
believer
41:40
in
41:40
the
41:40
power
41:40
of
41:40
collaboration
41:41
in
41:42
our
41:42
industry.
41:43
And
41:43
I
41:43
don't.
41:44
I
41:44
believe
41:44
that's.
41:45
The
41:45
community
41:46
aspect
41:46
is
41:46
so
41:46
much
41:47
more
41:47
important
41:47
than
41:47
just
41:48
thinking
41:48
we're
41:48
all
41:48
in
41:49
competition
41:49
with
41:49
each
41:49
other
41:50
because
41:50
we
41:50
all
41:50
do
41:51
have
41:51
our
41:51
own
41:51
niches
41:52
and
41:52
our
41:52
own
41:52
skill
41:52
sets.
41:53
So
41:53
I
41:53
brought
41:54
in
41:54
a
41:54
Hindu
41:54
wedding
41:55
coordinator
41:56
to
41:56
help
41:56
me
41:56
with
41:56
that
41:56
wedding.
41:57
And
41:57
I
41:58
think
41:58
if
41:58
you
41:58
take
41:58
on
41:58
a
41:59
Jewish
41:59
wedding,
41:59
I
42:00
think
42:00
especially
42:01
at
42:01
the
42:01
start,
42:02
that
42:02
would
42:02
be
42:02
very,
42:03
very
42:03
advisable
42:04
because
42:04
we
42:04
do
42:05
do
42:05
things
42:05
slightly
42:06
differently
42:06
and
42:07
there's
42:07
lots
42:08
to
42:08
learn,
42:09
but
42:09
it's.
42:09
It's
42:09
not
42:10
rocket
42:10
science
42:11
and
42:12
you
42:12
can
42:12
learn
42:13
it.
42:13
So
42:14
our
42:14
ceremonies,
42:15
I
42:15
mean,
42:15
I
42:15
actually
42:16
believe
42:16
they're
42:16
beautiful,
42:17
but,
42:17
you
42:17
know,
42:18
they're
42:18
very
42:20
meaningful
42:20
and
42:20
emotive
42:21
and
42:22
music
42:22
plays
42:22
a
42:22
huge
42:23
part
42:23
of
42:23
them.
42:23
And
42:24
the
42:24
couple
42:25
marry
42:25
under.
42:26
It's
42:27
called
42:27
a
42:27
Hooper,
42:28
which
42:28
is
42:28
a
42:28
marriage
42:29
canopy.
42:30
So
42:30
it's
42:31
four
42:31
posts
42:32
covered
42:32
with
42:32
a.
42:33
Usually
42:33
a
42:33
fabric
42:34
roof,
42:34
and
42:34
then
42:34
we
42:35
dress
42:35
it
42:35
with
42:35
florals.
42:36
Historically,
42:37
if
42:37
anybody's
42:38
watched
42:38
the
42:39
movie
42:39
Fiddler
42:39
on
42:39
the
42:40
Roof,
42:40
you
42:41
will
42:41
have
42:41
seen
42:41
scene.
42:41
It's
42:41
basically
42:42
four
42:42
men
42:42
holding
42:43
four
42:43
posts
42:44
with
42:44
the
42:44
prayer
42:44
shawl
42:45
across
42:45
the
42:45
top.
42:45
But
42:46
in
42:46
this
42:46
world
42:46
of
42:47
weddings,
42:47
where
42:47
we
42:48
curate
42:48
the
42:49
most
42:49
beautiful
42:50
visual
42:51
experiences
42:52
for
42:52
our
42:52
guests,
42:53
the
42:53
Hooper
42:54
has
42:54
become
42:54
the
42:55
big
42:55
installation,
42:56
if
42:56
you
42:56
like,
42:57
for.
42:57
For
42:58
so
42:58
many
42:59
of
42:59
our
42:59
Jewish
43:00
couples
43:00
today.
43:01
So
43:01
it's
43:01
the
43:02
first
43:02
thing
43:02
that
43:02
guests
43:03
see
43:03
that
43:03
the
43:03
Hooper
43:04
design
43:04
is.
43:04
Is
43:05
really,
43:05
really
43:05
important.
43:07
But
43:07
then
43:07
the
43:07
ceremony
43:08
itself,
43:09
if
43:09
anybody's
43:10
planning
43:10
a
43:10
Jewish
43:10
wedding
43:11
for
43:11
the
43:11
first
43:11
time,
43:11
they
43:11
really
43:12
need
43:12
to
43:13
learn
43:13
about
43:14
what
43:14
goes
43:14
on
43:15
during
43:15
that
43:15
ceremony
43:15
and
43:16
what
43:16
they
43:16
need
43:16
to
43:16
do
43:17
in
43:17
advance
43:17
to
43:17
get
43:18
set
43:18
up
43:18
for
43:18
it.
43:19
And
43:19
also
43:20
be
43:20
aware,
43:21
we
43:21
are
43:21
a
43:21
small
43:22
community.
43:23
There's
43:24
only
43:24
a
43:24
couple
43:24
of
43:24
hundred
43:25
thousands
43:25
of
43:25
us
43:25
in
43:25
the
43:25
uk,
43:26
but
43:26
there
43:26
are
43:27
so
43:27
many
43:28
different.
43:30
I
43:31
guess
43:31
the
43:31
best
43:31
way
43:31
to
43:32
describe
43:32
it
43:32
is.
43:33
Is.
43:33
Is
43:33
different
43:34
synagogue
43:34
groups,
43:35
you
43:35
know,
43:35
different
43:36
levels
43:37
of
43:37
observance.
43:39
We.
43:39
The
43:39
same
43:40
thread
43:40
runs
43:40
through
43:41
them
43:41
all,
43:41
but
43:42
how
43:42
deeply
43:43
religious
43:44
they
43:44
are
43:44
and
43:44
the
43:45
relative
43:45
and
43:45
the
43:45
nuances
43:46
are
43:46
slightly
43:47
different.
43:47
And
43:48
I
43:48
do
43:48
need
43:48
to
43:49
know
43:49
about
43:49
all
43:49
of
43:50
that.
43:50
But,
43:50
you
43:50
know,
43:50
I
43:51
am
43:51
Jewish
43:51
myself.
43:51
I've
43:52
grown
43:52
up
43:52
in
43:52
the
43:52
Jewish
43:53
community
43:53
all
43:53
my
43:53
life,
43:54
so
43:54
I
43:54
do
43:55
understand
43:55
all
43:56
of
43:56
that.
43:57
The
43:57
other
43:57
thing
43:57
that
43:57
we
43:58
do
43:58
is
43:58
we
43:58
make
43:59
a
43:59
big
43:59
thing
44:00
of
44:00
entertainment.
44:01
A
44:01
Jewish
44:01
wedding
44:02
is
44:02
a
44:02
big
44:02
party
44:03
and
44:04
once
44:04
we
44:04
sit
44:04
down
44:05
for
44:05
dinner,
44:05
we,
44:06
we.
44:06
We
44:06
dance.
44:07
We
44:07
dance
44:08
before,
44:08
during
44:09
as
44:09
well
44:09
as
44:10
after
44:10
dinner.
44:10
And
44:11
therefore
44:11
the
44:11
entertainment
44:12
is
44:12
a
44:12
huge
44:12
part
44:12
of
44:13
what
44:13
we
44:13
do.
44:14
And
44:15
whilst
44:16
a
44:16
lot
44:16
of
44:16
it
44:16
will
44:16
be
44:17
the
44:17
same
44:17
music
44:17
that
44:17
you
44:18
hear,
44:18
you
44:19
know,
44:19
at
44:19
other
44:19
weddings,
44:20
we
44:20
do
44:20
have
44:20
an
44:21
element
44:21
of
44:21
where
44:21
we
44:22
do.
44:22
We
44:22
call
44:22
it
44:22
the
44:23
hora,
44:23
or
44:23
Israeli
44:24
dance
44:24
dancing.
44:25
And
44:25
that
44:26
really
44:26
kickstarts
44:27
everything
44:27
and
44:28
gets
44:28
everything
44:28
going.
44:29
So
44:29
that's
44:29
the
44:30
other
44:30
big
44:30
thing
44:30
about
44:30
Jewish
44:31
weddings.
44:31
People
44:32
who
44:32
come
44:32
to
44:32
Jewish
44:32
weddings
44:33
for
44:33
the
44:33
first
44:33
time
44:33
talk
44:34
about
44:34
how
44:34
much
44:34
fun
44:35
they
44:35
are.
44:36
It
44:36
really
44:37
is
44:37
a
44:37
big
44:37
party.
44:38
The
44:38
two
44:38
things
44:39
I
44:39
hear
44:39
you
44:39
saying
44:39
then
44:40
coming
44:40
out
44:40
of
44:41
that
44:41
is
44:42
one,
44:42
get
44:43
help,
44:43
collaborate,
44:44
speak
44:44
to
44:44
people
44:45
who
44:45
do
44:45
it.
44:45
Don't
44:45
think
44:46
that
44:46
you
44:46
have
44:46
to
44:46
know
44:47
everything.
44:47
And
44:48
as
44:48
you
44:48
mentioned
44:49
so
44:49
eloquently
44:50
as
44:50
earlier,
44:50
you've
44:51
had
44:51
this
44:51
recently
44:51
yourself
44:52
and
44:52
you
44:52
haven't
44:53
just
44:53
gone,
44:53
well,
44:53
I'm
44:54
well
44:54
known
44:54
and
44:54
I'm
44:55
a
44:55
great
44:55
wedding
44:55
planner.
44:55
I'm
44:56
going
44:56
to
44:56
do
44:56
it
44:56
all
44:56
myself.
44:56
You're
44:57
humble
44:57
and
44:58
you've
44:58
off,
44:58
you've
44:59
bought
44:59
in
44:59
the
44:59
right
44:59
people
45:00
to
45:00
make
45:00
sure
45:00
it's
45:00
a
45:00
great
45:01
experience.
45:01
So
45:01
definitely
45:02
that.
45:02
The
45:02
second
45:03
thing
45:03
I
45:03
hear
45:03
you
45:03
say,
45:03
which
45:04
I
45:04
think
45:04
actually
45:04
translates
45:05
into
45:05
so
45:05
many
45:06
different
45:06
areas
45:07
in
45:07
our
45:07
industry,
45:08
is
45:08
not
45:09
making
45:09
assumptions.
45:10
So
45:11
just
45:11
because
45:11
someone
45:11
says
45:12
that
45:12
they
45:12
are
45:12
having
45:12
a
45:12
Jewish
45:13
wedding
45:13
doesn't
45:13
mean
45:13
it's
45:14
the
45:14
same
45:14
as
45:14
the
45:14
Jewish
45:15
wedding
45:15
you've
45:16
attended
45:16
previously,
45:17
because
45:17
there
45:17
are
45:17
so
45:17
many
45:18
different,
45:18
different
45:18
varieties
45:19
within
45:19
that
45:19
it's
45:20
the
45:20
same.
45:20
In
45:20
church
45:21
weddings.
45:21
I
45:21
hear
45:22
people
45:22
say,
45:22
I
45:22
never
45:22
want
45:22
to
45:22
do
45:22
a
45:23
church
45:23
wedding,
45:23
they're
45:23
so
45:23
boring.
45:24
Well,
45:24
actually,
45:25
if
45:25
you
45:25
look
45:25
at
45:25
church
45:25
weddings,
45:26
depending
45:26
on
45:26
who
45:26
the
45:27
couple
45:27
is,
45:27
depending
45:27
on
45:28
what
45:28
their
45:28
background
45:28
is,
45:29
depending
45:29
on
45:29
the
45:29
kind
45:29
of
45:29
church
45:30
they
45:30
go
45:30
to,
45:30
how
45:31
much
45:31
they
45:31
observe
45:31
it
45:31
or
45:32
not,
45:32
sometimes
45:32
they
45:33
can
45:33
be
45:33
very,
45:34
very
45:34
different.
45:34
And
45:35
so
45:35
I
45:35
think
45:35
as
45:35
the
45:36
suppliers,
45:37
it's
45:37
so
45:37
important
45:37
for
45:38
us
45:38
not
45:38
to
45:38
make
45:38
judgments
45:39
and
45:39
not
45:39
to
45:39
make
45:40
assumptions
45:40
and
45:41
to
45:41
ask
45:41
questions
45:42
and
45:42
let
45:42
them
45:43
tell
45:43
you
45:43
exactly.
45:44
Exactly.
45:45
Yes,
45:46
we
45:46
have.
45:46
I
45:47
always
45:47
say,
45:47
this
45:47
is
45:48
not
45:48
my
45:48
wedding,
45:48
it's
45:49
your
45:49
wedding.
45:49
And
45:50
I
45:50
don't
45:50
want
45:51
every
45:51
single
45:51
one
45:51
of
45:51
my
45:52
weddings
45:52
just
45:52
to
45:52
be
45:53
another.
45:53
Elegante
45:54
by
45:54
Michelle
45:54
J.
45:54
Production
45:55
if
45:55
every
45:55
single
45:56
one
45:56
of
45:56
my
45:56
weddings
45:57
is
45:57
different,
45:57
then
45:58
I've
45:58
done
45:58
my
45:58
job
45:58
correctly,
45:59
because
45:59
it
45:59
is.
46:00
Every
46:00
single
46:00
one
46:00
of
46:01
my
46:01
weddings
46:01
is
46:01
there
46:01
for
46:02
my
46:02
couple's
46:02
weddings
46:03
and
46:03
not
46:03
my
46:03
weddings.
46:04
And
46:04
it's.
46:05
Even
46:05
though
46:05
I'm
46:05
a
46:06
Jewish
46:06
wedding
46:06
expert
46:07
and
46:07
a
46:07
large
46:07
percentage
46:08
of
46:08
the
46:08
weddings
46:08
that
46:08
I
46:09
plan
46:09
are
46:09
Jewish
46:09
weddings,
46:10
every
46:10
single
46:10
one
46:11
is
46:11
different.
46:11
Different.
46:11
And
46:12
every
46:12
couple
46:13
has
46:13
a
46:14
different
46:14
approach
46:14
to
46:15
how
46:15
they
46:15
want
46:15
their
46:15
ceremony
46:16
to
46:16
run,
46:17
to
46:17
how
46:17
they
46:18
want
46:18
their,
46:18
their
46:18
reception
46:19
to
46:19
run.
46:20
There
46:20
may
46:20
be
46:20
some
46:20
underlying
46:21
themes,
46:22
but
46:22
you
46:22
have
46:22
to
46:22
ask
46:22
all
46:23
the
46:23
questions.
46:23
And
46:24
that's
46:24
why
46:24
they
46:24
need
46:24
to
46:25
ask
46:25
for
46:25
help,
46:25
because
46:25
they
46:25
won't
46:26
know
46:26
the
46:26
questions
46:27
to
46:27
ask
46:27
until
46:28
they've
46:28
got
46:28
experience
46:29
of
46:29
doing
46:30
them.
46:30
Yeah,
46:31
absolutely.
46:31
We,
46:32
we
46:32
never
46:32
know
46:32
everything.
46:33
Every
46:33
single
46:33
one
46:33
of
46:34
us
46:34
needs
46:34
to
46:34
keep
46:34
on
46:34
learning,
46:35
keep
46:35
on
46:35
asking
46:35
those
46:36
questions.
46:36
Michelle,
46:37
I've
46:37
got
46:37
a
46:37
couple
46:37
of
46:37
quick
46:37
things
46:38
to
46:38
ask
46:38
you,
46:38
but
46:38
before
46:39
I
46:39
let
46:39
you
46:39
go,
46:39
the
46:40
first
46:40
one
46:40
is
46:40
we
46:40
talked
46:41
earlier
46:41
about
46:41
where
46:42
your
46:42
first
46:42
weddings
46:43
came
46:43
from.
46:43
If
46:44
I
46:44
was
46:44
to
46:44
ask
46:44
you
46:44
about
46:45
any
46:45
weddings
46:45
or
46:45
inquiries
46:46
you've
46:46
had
46:46
over
46:47
24,
46:47
25,
46:48
where
46:48
are
46:48
you
46:48
finding
46:49
your
46:49
inquiries
46:49
are
46:49
coming
46:50
from
46:50
now?
46:50
Is
46:50
it
46:51
still
46:51
word
46:51
of
46:51
mouth?
46:51
Is
46:52
it
46:52
Search
46:52
engine.
46:53
Is
46:53
it
46:53
something
46:53
else?
46:54
Well,
46:55
I
46:55
think
46:55
it's
46:56
search
46:56
engine
46:57
and
46:57
word
46:58
of
46:58
mouth
46:59
and
46:59
I
47:00
think
47:00
couples
47:00
might
47:00
find
47:01
me
47:01
and
47:01
then
47:01
go
47:01
off
47:01
and
47:01
do
47:02
their
47:02
due
47:02
diligence
47:03
and
47:03
talk
47:03
to
47:03
somebody
47:03
who
47:04
might
47:04
know
47:04
me.
47:05
But
47:06
we've
47:07
got
47:07
a
47:07
real
47:09
story
47:09
about
47:10
something
47:10
that.
47:10
That
47:11
happened
47:11
to
47:11
us
47:12
for
47:12
last
47:12
year.
47:13
So,
47:13
as
47:13
I
47:13
said
47:13
to
47:13
you,
47:14
Italy's
47:14
been
47:14
my
47:15
thing
47:15
for
47:15
the
47:15
last
47:15
10,
47:16
12
47:16
years.
47:17
Always
47:17
had
47:18
a
47:18
number
47:18
of
47:18
weddings
47:19
in
47:19
Italy
47:20
every
47:20
year.
47:21
And
47:21
then
47:21
suddenly
47:22
the
47:22
last
47:22
couple
47:23
of
47:23
years,
47:23
Italy
47:24
sort
47:24
of
47:24
dropped
47:25
off
47:25
a
47:25
little
47:25
bit
47:25
and
47:26
we've
47:26
been
47:26
elsewhere
47:27
in
47:27
Europe.
47:28
And,
47:28
you
47:29
know,
47:29
I've
47:29
been
47:29
quite
47:30
sad
47:30
about
47:30
that
47:30
because
47:30
I
47:31
love
47:31
working
47:31
in
47:32
Italy.
47:32
It's
47:32
not.
47:32
It's
47:33
not
47:33
that
47:33
I
47:33
haven't
47:33
enjoyed
47:34
the
47:34
other
47:34
weddings,
47:34
but.
47:35
But
47:35
it
47:35
was
47:35
like,
47:35
what's
47:35
happening
47:36
here?
47:36
What's
47:36
going
47:36
on?
47:37
And
47:37
I
47:37
think
47:38
generally
47:38
there
47:38
have
47:39
been
47:39
some
47:39
issues
47:40
with
47:40
couples
47:40
perhaps
47:41
perceiving
47:41
Italy
47:42
as
47:42
a
47:42
bit
47:42
too
47:43
expensive
47:43
or
47:43
wanting
47:44
to
47:44
try
47:44
something
47:45
different.
47:45
But
47:46
all
47:46
the
47:46
suppliers
47:47
that
47:47
I
47:47
work
47:48
with
47:48
in
47:48
Italy
47:48
have
47:48
been
47:48
going,
47:49
where
47:49
are
47:49
you,
47:49
Michelle?
47:50
Why
47:50
aren't
47:50
you
47:50
here?
47:50
So
47:51
we.
47:51
I
47:52
have
47:52
somebody
47:52
on
47:52
my
47:53
team
47:53
who,
47:53
who
47:54
handles
47:54
all
47:55
my
47:55
blog
47:55
posting
47:56
and
47:57
social
47:58
media
47:58
and
47:59
we
47:59
work
47:59
very
47:59
collaboratively
48:00
on
48:00
it,
48:00
but
48:00
we
48:01
basically
48:01
mean
48:01
employed
48:02
about
48:02
a
48:02
year
48:02
ago,
48:03
a
48:03
strategy
48:04
that
48:04
was
48:04
we
48:04
need
48:04
to
48:04
get
48:04
more
48:05
Italy
48:05
weddings
48:05
back
48:06
on
48:06
the
48:06
books.
48:07
So
48:07
we've
48:08
been
48:08
working
48:08
on
48:08
it
48:09
slowly,
48:09
slowly,
48:10
slowly.
48:10
And
48:11
we
48:11
are
48:11
more
48:11
booked
48:12
for
48:12
Italy
48:12
for
48:13
next
48:13
year
48:13
at
48:13
this
48:14
point
48:14
than
48:14
we
48:15
have
48:15
ever
48:15
been
48:15
in
48:16
all
48:16
the
48:16
years
48:16
that
48:17
I've
48:17
been
48:17
in
48:17
business.
48:17
And
48:18
I
48:18
can't
48:18
believe
48:19
for
48:19
one
48:19
minute
48:19
that
48:20
that's
48:20
a
48:20
coincidence.
48:21
I
48:21
genuinely
48:21
believe
48:22
that's
48:22
the
48:22
strategy
48:23
and
48:23
being
48:23
consistent
48:24
with
48:24
it
48:25
paying
48:25
off.
48:26
Yeah,
48:26
absolutely.
48:27
That's
48:27
marketing
48:27
for
48:28
you.
48:28
You
48:28
can
48:28
only
48:28
sell
48:29
what
48:29
you're
48:29
showing.
48:29
So
48:29
if
48:30
you
48:30
make
48:30
a
48:30
decision
48:30
to
48:31
show
48:31
a
48:31
lot
48:31
more
48:31
stuff,
48:32
stuff
48:32
about
48:32
Italy
48:33
and
48:33
getting
48:33
married
48:33
in
48:33
Italy,
48:34
then
48:34
guess
48:34
what?
48:34
More
48:35
people
48:35
will
48:36
book
48:36
you
48:36
to
48:36
get
48:37
married
48:37
in
48:37
Italy.
48:37
It
48:37
kind
48:38
of
48:38
goes
48:38
full
48:38
circle
48:38
to
48:39
what
48:39
we
48:39
were
48:39
saying
48:39
earlier.
48:40
I
48:40
love
48:40
that.
48:40
So
48:41
I'm
48:41
glad
48:41
that
48:41
you're
48:41
still
48:42
being
48:42
proactive
48:42
and
48:42
thinking
48:43
about
48:43
those,
48:43
thinking
48:44
about
48:44
the
48:44
bigger
48:44
picture
48:45
as
48:45
well
48:45
in
48:45
your
48:45
business
48:46
and
48:46
outsourcing
48:47
it
48:47
to
48:47
a
48:47
team
48:47
member
48:48
who
48:48
can
48:48
do
48:48
some
48:48
of
48:49
that
48:49
stuff
48:49
for
48:49
you
48:49
as
48:50
well
48:50
is
48:50
definitely
48:51
a
48:51
good
48:51
idea.
48:51
Otherwise,
48:52
if
48:52
you're
48:52
still
48:52
trying
48:52
to
48:53
do
48:53
everything
48:53
on
48:53
your
48:53
own,
48:54
you'd
48:54
be
48:54
burnt
48:54
out.
48:55
Yeah,
48:55
that.
48:55
That's
48:56
a
48:56
lesson
48:56
that
48:56
I
48:56
learned
48:56
a
48:57
few
48:57
years
48:57
ago.
48:57
Go.
48:57
It's.
48:58
And
48:58
I've
48:58
got
48:58
there
48:58
with
48:59
my
48:59
team
48:59
now.
48:59
I
49:00
mean,
49:00
it's
49:00
taken
49:00
a
49:00
while,
49:01
but
49:02
yeah,
49:02
couldn't
49:03
Couldn't
49:03
do
49:03
it
49:03
on
49:03
my
49:04
own
49:04
anymore.
49:04
Oh,
49:05
absolutely.
49:05
Michelle,
49:06
it
49:06
has
49:06
been
49:06
so
49:06
much
49:07
fun
49:07
talking
49:07
to
49:07
you.
49:08
I
49:08
always
49:08
ask
49:08
my
49:09
guests
49:09
the
49:09
same
49:09
question
49:10
to
49:10
end
49:11
every
49:11
podcast
49:11
episode.
49:12
So
49:12
I'm
49:12
going
49:12
to
49:12
pose
49:12
that
49:12
to
49:13
you
49:13
now
49:13
to
49:13
see
49:13
what
49:14
your
49:14
response
49:14
is.
49:14
And
49:15
it's
49:15
this.
49:15
What's
49:15
the
49:16
one
49:16
thing
49:16
you
49:17
wish
49:17
you'd
49:17
known
49:17
sooner
49:18
in
49:18
your
49:18
own
49:19
business?
49:19
I
49:19
think
49:20
I,
49:21
I
49:21
think
49:22
I
49:22
told
49:22
the
49:22
story
49:23
earlier
49:23
about
49:24
the
49:24
client
49:25
who,
49:25
who
49:26
had
49:26
the
49:27
issues
49:27
with,
49:27
and
49:28
I
49:28
think
49:28
it's,
49:28
it's,
49:29
I
49:29
call
49:29
it
49:29
now
49:29
the
49:29
power
49:30
of
49:30
saying
49:30
no.
49:31
And
49:31
I
49:31
wish
49:31
I
49:32
had
49:32
known
49:32
back
49:33
then
49:33
about,
49:34
I
49:34
wish
49:34
somebody
49:35
had
49:35
given
49:35
me
49:35
permission
49:36
to
49:36
say
49:36
no
49:37
earlier
49:38
in
49:38
my,
49:39
in
49:39
my
49:39
journey
49:40
because
49:40
I
49:40
think
49:40
that
49:41
took
49:41
so
49:42
much
49:42
of
49:42
me
49:42
and
49:43
I
49:43
could
49:43
have
49:43
got
49:43
rid
49:44
of
49:44
that
49:44
so
49:44
much
49:44
earlier
49:45
and
49:45
moved
49:45
on
49:45
to
49:45
other
49:46
things.
49:46
So
49:46
I
49:46
think
49:46
that's
49:46
what
49:47
I
49:47
needed
49:47
to
49:47
know.
49:48
So
49:48
important.
49:48
And
49:49
if
49:49
you're
49:49
listening
49:49
to
49:49
this,
49:50
you
49:50
have
49:50
both
49:50
mine
49:51
and
49:51
Michelle's
49:51
permission.
49:52
Permission
49:52
to
49:53
say
49:53
no.
49:54
It's
49:54
absolutely
49:54
fine.
49:54
If
49:55
you
49:55
need
49:55
to
49:55
hear
49:55
that
49:55
today,
49:56
then
49:56
you
49:56
have
49:57
heard
49:57
it
49:57
here
49:57
from
49:58
us.
49:58
Michelle,
49:59
thank
49:59
you
49:59
so
49:59
much
49:59
for
49:59
your
49:59
time.
50:00
I've
50:00
loved
50:00
diving
50:01
into
50:01
your
50:01
story,
50:01
getting
50:01
to
50:02
know
50:02
more
50:02
about
50:03
you,
50:03
hearing
50:03
all
50:04
about
50:04
what
50:04
you've
50:04
been
50:04
doing
50:05
and
50:05
the
50:05
amazing
50:05
work
50:05
you've
50:06
done
50:06
with
50:06
all
50:07
these
50:07
weddings
50:07
all
50:07
over
50:08
Europe.
50:08
If
50:08
people
50:09
want
50:09
to
50:09
find
50:09
out
50:09
more
50:09
about
50:10
what
50:10
you
50:10
do,
50:10
if
50:10
they
50:10
want
50:11
to
50:11
chat
50:11
to
50:11
you,
50:11
where's
50:12
the
50:12
best
50:12
place
50:12
for
50:13
them
50:13
to
50:13
come
50:13
and
50:13
find
50:13
you?
50:14
So
50:14
I'm
50:14
on
50:15
Instagram
50:16
Elegante,
50:17
which
50:17
is
50:17
elegant
50:18
with
50:18
an
50:19
by
50:19
Michelle
50:19
J.
50:20
So
50:20
Elegante
50:20
by
50:21
Michelle
50:21
J.
50:21
My
50:22
website
50:22
is
50:22
elegantebymichellej.com
50:26
and
50:26
those
50:26
are
50:27
the
50:27
two
50:27
best
50:27
places.
50:28
I
50:28
am
50:28
now
50:28
on
50:29
Tick
50:29
Tock
50:29
as
50:29
well.
50:31
Earlier,
50:31
that's
50:31
been
50:32
the
50:32
another
50:32
for
50:33
this
50:33
week,
50:33
but
50:33
yeah,
50:33
Instagram
50:34
or
50:34
my
50:34
website,
50:35
the
50:35
two
50:35
best
50:35
ways.
50:36
Or
50:36
email
50:36
michellegantebymichellej.com
50:39
Fantastic.
50:39
I'll
50:40
make
50:40
sure
50:40
that
50:40
I
50:40
put
50:40
all
50:41
of
50:41
your
50:41
links
50:41
in
50:42
the
50:42
show
50:42
notes
50:42
and
50:42
if
50:42
you're
50:43
listening
50:43
to
50:43
this
50:43
and
50:43
you're
50:43
thinking,
50:44
oh,
50:44
I'd
50:44
love
50:44
to
50:44
understand
50:45
more
50:45
or
50:45
see
50:46
if
50:46
I
50:46
could
50:46
work
50:46
with
50:46
Michelle
50:47
in
50:47
the
50:47
the
50:47
future,
50:47
reach
50:48
out
50:48
to
50:48
her.
50:48
I'm
50:48
sure
50:48
she'd
50:49
be
50:49
happy
50:49
to
50:49
chat.
50:49
Tell
50:49
her
50:50
you've
50:50
enjoyed
50:50
this
50:51
conversation.
50:51
Michelle,
50:52
thank
50:52
you
50:53
for
50:53
your
50:53
time
50:54
and
50:54
I
50:54
hope
50:54
to
50:54
see
50:55
you
50:55
at
50:55
an
50:55
event
50:55
somewhere
50:56
very
50:56
soon.
50:56
Thank
50:57
you,
50:57
Becca.
50:57
Such
50:57
an
50:58
interesting
50:58
conversation.
50:59
I
50:59
love
50:59
talking
51:00
to
51:00
people
51:00
who've
51:00
done
51:01
incredible
51:01
things
51:02
in
51:02
their
51:02
wedding
51:02
businesses,
51:03
but
51:03
getting
51:03
to
51:03
the
51:04
root
51:04
of
51:04
where
51:04
it
51:04
all
51:04
started
51:05
because
51:05
as
51:05
I've
51:05
said
51:05
all
51:06
the
51:06
way
51:06
through
51:06
this
51:06
episode,
51:07
nothing
51:07
happens
51:08
magically
51:08
overnight.
51:08
And
51:09
often
51:09
we
51:09
see
51:09
people
51:09
at
51:09
the
51:10
peak
51:10
of
51:10
their
51:10
success,
51:11
but
51:11
actually
51:11
a
51:11
huge
51:11
amount
51:12
of
51:12
work's
51:12
gone
51:12
in
51:13
to
51:13
get
51:13
them
51:13
to
51:14
that
51:14
point.
51:14
So
51:14
if
51:14
there's
51:14
things
51:15
you
51:15
want
51:15
to
51:15
do
51:15
in
51:15
your
51:15
business,
51:16
if
51:16
there's
51:16
places
51:16
you
51:16
want
51:17
to
51:17
be,
51:17
then
51:17
it's
51:18
not
51:18
going
51:18
to
51:18
be
51:18
a
51:18
magic
51:18
answer,
51:19
but
51:19
actually,
51:19
it's
51:19
absolutely
51:20
possible
51:20
for
51:20
you
51:20
to
51:21
get
51:21
there
51:21
if
51:21
you
51:21
put
51:22
in
51:22
the
51:22
work.
51:22
I'll
51:22
see
51:23
you
51:23
next
51:23
time.