Rare-Earth free: Bhaktha Keshavachar on Chara’s strategic mission, one motor at a time
Bhaktha Ram Keshavachar, Co-Founder and CEO of Chara Technologies
My guest today is Bhaktha Ram Keshavachar, founder and CEO of Chara Technologies, in Bengaluru. Chara is at the forefront of a technological shift that could reshape for the better India’s electric mobility landscape, and potentially make an impact overseas as well.
The mission is both urgent and ambitious: to build high-performance electric motors that are free of rare earth magnets — a critical component in most electric vehicles and industrial machines today.
Bhaktha and his fellow founders Ravi Prasad, the chief motor…
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