Latest / The SmallBizChat with Melinda Emerson / AI Prompts for Small Business with Brynne Tillman

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AI Prompts for Small Business with Brynne Tillman · The SmallBizChat with Melinda Emerson

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  Three, two, one, zero, ignition, lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the small biz chat lady herself, Melinda Emerson.
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  Podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
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  your business forward.
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  Be sure to subscribe to the Small Business Chat podcast today.
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  Hi, everybody, and welcome to the Small Biz Chat podcast.
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  I'm Melinda Emerson, your host.
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  And it's time for me to introduce my next guest.
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  Her name is Brynn Tillman.
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  And Brynn is gonna put you on the right path for all things AI.
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  She's a global rec globally recognized LinkedIn strategist.
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  She's an author, and she's the CEO of Social Sales Link.
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  She's also known as the LinkedIn whisperer, and she has been my friend, you guys, for a really,
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  really long time.
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  And I'm so excited to have her on the show today.
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  She helps entrepreneurs and sales professionals leverage LinkedIn to grow their networks, build
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  relationships, and drive sales.
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  She's the master of social selling, and she transforms businesses into connectors.
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  And she is you know, she has offered practical strategies for long term success in the digital
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  landscape for many, many years.
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  And now her firm has developed a brand new AI powered tool to help sales development on
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  LinkedIn.
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  It's called askssl.ai.
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  And she's here with us, and she is going to talk about how you can zhuzh up your LinkedIn
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  with AI.
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  Brynn, welcome to the Small Biz Chat podcast.
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  Oh, hello, my friend.
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  I am so honored to be here with you today.
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  Thank you.
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  Oh my gosh.
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  So tell us, you know, I you know, briefly tell us about social sales, LinkedIn, about you, and
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  then jump into this really awesome new tool that you have to help people really leverage
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  LinkedIn by utilizing AI.
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  Thank you.
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  And, you know, it's, LinkedIn, but it's email and sales and all these other things.
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  So first, Social Sales Link is a company that I started many, many years ago.
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  My very first live presentation was with Melinda, so that's how long ago this was, which
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  was just absolutely amazing.
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  And still my friendship with her means so much.
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  So Social Sales Link is designed to help revenue driven professionals start trust based
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  conversations without being salesy.
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  And now with AI, we recognize the most important thing is that sales and marketing
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  folks or entrepreneurs responsible for their own sales and marketing absolutely leverage
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  these tools in a way that makes them more efficient.
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  There were four challenges that entrepreneurs or small business owners faced with AI.
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  The first challenge was getting their voice heard, their prohibitions, the things they
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  wanna say, the words they never wanna say.
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  The second thing is they had different conversations with different customers.
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  So the entrepreneurs wanted to hear one thing around content, and the CEOs or the, maybe, the
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  finance CFOs that they're selling to and larger companies have different needs.
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  And so the LLMs, the large language models, the chat GPTs, Geminis, the clods and perplexities
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  got confused.
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  Right?
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  And they would mix those messages.
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  The next thing is we would have all of these prompts and no way to really organize them and
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  use them over and over again and train them to get smarter and smarter.
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  And the last thing was organizing our chat so that we could use them over and over again.
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  So my team and I went out looking for a solution.
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  There wasn't one, so we launched askSSL.ai that learns you, your voice, your clients' avatars,
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  their ICP, your ICPs, which, your ideal customer profiles, your voice, your content,
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  and, you have access to over 300 prompts.
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  Wow.
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  So you have a library of prompts people can just pull down through the tool?
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  Yeah.
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  Everything from a pre call planning to I wanna get a marketing plan put together to I'd like a
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  blog post, or maybe I want to create my own prompt.
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  We have a prompt for that.
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  Oh, wow.
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  This is really neat.
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  So you've designed this so that this is these are, like, all the headaches people were having
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  with the regular LLMs, and you said, okay.
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  I'm I'm gonna fix this by building it.
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  Like, how crazy was that?
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  How long did it take you guys to even do that?
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  So about nine months.
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  And, you know, what we did is you know, we're built on top of OpenAI.
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  So we are what we call a skin.
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  Right?
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  So we lie on top of OpenAI, but we make chat GPT more organized, more effective, more
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  productive, and we help folks really create prompts that they can use over and over and
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  over again.
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  Alright.
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  So I think AI prompting is a real issue for people.
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  I don't I think people are people are going in here putting one sentence and and, you know,
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  and and getting whatever they get.
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  So can you talk to us about, like, your top three prompts that you use, like, all the time
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  and and and how they're so specific that they really get you what you need?
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  So I love that.
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  If I can talk about the framework first, I think that might be helpful.
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  So we have a very specific framework that, that we use.
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  It's called the CRISP model, c r I s p, and then there's a bonus at the end.
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  So what is that?
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  Context.
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  You want to tell your large language model, your LLM, what it is that you want to achieve,
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  then our role.
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  Who are they?
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  Are they an award winning marketing leader?
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  Are they a, an Emmy winning script writer?
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  Like, who are they?
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  What is the talent that they bring to the table?
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  I will even throw in sometimes if I'm doing, you know, an award winning marketer.
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  I might say, you are the baby of Seth Godin and Neil Patel.
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  If they had a baby, that's you.
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  Like, that's the role.
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  I want you to bring those two methodologies together.
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  I have some fun with it.
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  Right?
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  So it's context role.
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  I is inspiration.
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  This is kind of the the what what do you want behind this?
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  Right?
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  It's not just I want you to create that, but this is kinda your story, a little bit of, the
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  way that you want this to come across and the purpose, and you can really kinda play with
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  inspiration.
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  Next is scope.
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  So that's really kinda bringing it in and giving it parameters.
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  You know, I want this to be 200 words or less, or, I want this in iamic, whatever.
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  Right?
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  However you wanna do this, that's the scope of the work.
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  If you are looking to do let's say, I want you to create a marketing plan.
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  The scope might be over ninety days.
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  Right?
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  Or the scope could be, I want you to focus on LinkedIn x and Instagram only.
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  Or I want you to deeply focus on video.
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  Like, that would be the scope.
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  And then p, which I think is the most important is prohibitions.
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  What don't you want the the prompt to to give you?
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  What's what are the results you don't want?
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  I in all my prohibitions, do not start anything with a prepositional phrase.
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  In today's ever changing world or, you know, the you immediately, you're like, that's
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  ChatGPT or do not ever use the word delve because we know I have never used the word
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  delve before ChatGPT.
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  So why would I start using it now?
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  Right?
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  So okay.
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  So that's crisp context, role, inspiration, scope, prohibition, and then the ask SSL AI
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  bonus.
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  And in my opinion, this is the the the one line that will change prompting for you forever.
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  So if you never hear of me again or talk to me again, write this down and use this at the end
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  of every single one of your prompts for the rest of your life.
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  Ready?
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  Ask me all the questions you need to complete this task one at a time.
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  And now it takes this prompt that would just give you an answer, and now it will start to
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  interview you on what it on your perspective.
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  And now it's creating it in your words, not chat's words.
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  Love it.
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  Love it.
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  Love it.
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  That I think you just gave people gold gold right there.
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  Are there I know I know that you're an expert in LinkedIn, but how do you tie this tool back
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  to being better on LinkedIn?
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  Can you
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  So a lot of this is that we're building content that is meaningful to the recipient.
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  So a lot of times, we will content that we want our audience to know versus content that they
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  want to consume.
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  And we have quite a few frameworks of content that ensures the content that you are putting
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  out is not pitchy.
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  It's not about making the sale.
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  It's about starting the conversation.
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  So our prohibitions are do not make the sales of your pitchy.
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  Make sure we are not leading with your product or solution that we are leading with insights
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  and value.
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  So all of that is built into our hundreds of prompts so that we are ensuring the content,
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  the output, no matter how much you put in, that sounds put pitchy, the output is insights and
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  value.
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  So that's obviously for LinkedIn, but also your messaging, your connection requests, your
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  campaigns.
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  We have, 15 campaigns now, prospect by poll, prospect by influencer, prospect by interview.
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  So you pick a campaign, and it runs you through the entire step by step process of what you
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  need to do.
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  It'll say, set up a calendar invite that says this.
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  Once you're done, let me know, and we'll go to the next step.
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  So it's not even just I'm gonna give you content.
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  It is literally a how to guide, a playbook to take you through almost anything you can
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  imagine.
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  And if we haven't imagined it, part of our membership, which is a monthly membership, is
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  we will customize your prompt for you.
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  You say, hey.
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  I want this.
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  And we'll say, okay.
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  Let's build it together.
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  Awesome.
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  Awesome.
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  Awesome.
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  Well, you you've made my husband, and you've made me, like, get better at AI just in this
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  brief conversation.
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  But, Brendon, if somebody's just getting started, is is your tool for them, or is it
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  someone that's a little bit further down the road?
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  Like, is it for newbies, or is it for people that know a little something about AI and they
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  wanna just, like, go to the next level?
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  Yeah.
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  I love that question.
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  So we have incredible support.
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  We have onboarding calls.
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  We have unlimited fifteen minute calls in the first ninety days with any of our team.
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  We have two, group coaching calls a week, 10AM on Tuesdays and 1PM on Thursdays, where people
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  can come in and we can work with them.
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  We have a community where they can pop in their questions and any one of our team members or
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  other members can answer.
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  So, you know, we have some folks that are amazing inside of ChatGPT, but they're with us
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  for the organization and the voice and the the ease of saving all their templates because they
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  use them over and over again so they don't have to go copy and paste.
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  And they they can organize all of their chats so they can come back to them with just a quick
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  search that is not available in any of the LLMs right now.
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  And then there are the newbies that are like, I don't exactly know what an LLM is, and we have
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  training and coaching for them as well.
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  So it really it's the the system is set up for anyone, and then we will customize the
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  experience based on what you want and need to get out of it.
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  Love it.
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  Alright, Brandon.
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  What's the best business advice you've ever been given?
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  The best business advice I've ever been given is from you.
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  And you said this to me a long time ago when I said, I can't charge that hourly.
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  That's crazy.
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  And you said, how many hours did it take you to create the content that you are giving them
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  hourly?
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  And what is the return on the investment they get from the money they pay you.
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  And I was literally I mean, this was, like I don't know how many years ago.
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  I went from a hundred dollars an hour to $500 an hour, and nobody blinked.
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  Exactly.
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  So thank you.
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  I love that.
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  I don't even remember telling you that.
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  So I'm awesome.
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  That's awesome that you, that you did that that you did that.
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  So I appreciate you.
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  And listen, you have just given us such amazing advice.
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  Are you ready to turn your dreams of entrepreneurship into a reality?
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  Hi.
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  I'm Melinda Emerson, the Small Biz Lady, and I wanna invite you to check out
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  smallbizladyacademy.com.
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  We're here to help you every step of the way.
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  With our comprehensive training programs and expert resources, you'll learn how to start and
• 15:53
  grow a successful business that aligns with your passions and your goals.
• 15:58
  From business systems to sales strategy, we cover it all.
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  Plus, our supportive community of fellow women business owners is here to cheer you on and
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  provide guidance when you need it.
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  Don't wait any longer to pursue your dreams.
• 16:12
  Join smallbusinessladyacademy.com today.
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  We build businesses, and we help you build the life you've always wanted.
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  Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeedasyourownboss.com.
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  Thanks again for listening, and we'll see you next week.