Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / The secret to building a 7 figure online business & podcast… With Kate Erickson from Entrepreneurs on Fire (part 1/2)

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The secret to building a 7 figure online business & podcast… With Kate Erickson from Entrepreneurs on Fire (part 1/2) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  This is Kate Erickson for Female Startup Club.
• 0:12
  Hey everyone and welcome back to the show. It's Dune here, your host and hype girl. Today on the show, we're speaking to Kate from Entrepreneurs on Fire, which if you haven't heard of it, is an epic podcast hosted by John Lee Dumas. If you do know it, you actually might've heard Female Startup Club's ads on his show a month or two back, which was pretty damn cool.
• 0:36
  Kate is the behind-the-scenes wizard that's helped grow the show from humble beginnings nine years ago into a seven-figure business, all while living in Puerto Rico paradise, building the life of their dreams. In this episode, we cover what Kate attributes the success of their show and business to, her advice for people like me who are early on in the journey, and how they're approaching growth today.
• 1:00
  And while I've got you here, in case you missed the memo, I have my very first book coming out at the end of Feb, and I am so, so, so excited. I'm actually on the lookout for people who can help spread the message and spread the good word. So if you are someone who might be able to help me out, I would love to meet you. Please do slide into my Instagram DMs so we can chat. Thank you.
• 1:26
  If we aren't friends already, you can find me at Doon Roisin, which is D-O-O-N-E-R-O-I-S-I-N. Let's get into it. This is Kate for Female Startup Club. Kate, hi, welcome to the show. Thank you so much. I'm so excited to be here. I'm so excited to have you here. How is life in paradise for you today?
• 1:50
  Oh my goodness. So good. No complaints here. The sun is shining. Sky's super blue. I went out and played tennis for a couple hours this morning, which felt great. Yeah. Just living the life here in Puerto Rico. I've never been. I really, really, really want to come and check it out. It looks so beautiful.
• 2:10
  It is. But you're not in such a bad place either. I mean, Switzerland, London, and you've got some Australia going on. I mean, those are all three beautiful places as well. That's true. That's true. Lots of beautiful places. Little bit different weather. Little bit different weather. I would definitely trade for some sunshine at this point. I feel like it's been a long...
• 2:34
  London's gloomy. You know, it's been a long gloomy winter season, but hopefully, hopefully we'll come out of it soon. Yes. Yeah. So I'm so excited to get into this conversation today, especially from a selfish perspective of wanting to learn everything about Entrepreneurs on Fire and what you've been building with the business alongside John. Where do you like to start the story and how does your story start within Entrepreneurs on Fire?
• 3:04
  Yeah, so I like to go back to the very beginning because I always feel like that is, you know, otherwise it can seem like this all just happened, but a lot of hard work and luck and lots of stuff went into it. So John and I started dating in 2011 and I moved out to Maine from California to live with him.
• 3:27
  And I started a job in advertising and marketing, and he was working in commercial real estate. And one day I came home from work and he said, I have an idea to start a podcast. And I was like, awesome. What's a podcast? I was like not familiar with podcasting. I really wasn't that familiar with entrepreneurship at the point either. Yeah.
• 3:48
  Um, but he said, look, I've got this vision. I know this can work. I'm really inspired by it. And I want to inspire other people in the same way that, that I've been inspired. So I'd like, I want to do this. I'm like, you do it. He quit his job. He launched the podcast 2012 and then about four months after he launched. So I was kind of like on the journey with him without being like in the journey itself. Um, yeah.
• 4:14
  And about four months after he launched, he asked me if I would quit my job and join the team because he had this momentum going. He was gaining listenership. He had a lot of people reaching out to him from his audience saying, you know, I wish I had other like-minded people to talk to because I feel alone on my journey and I'm not sure what steps to take next. And I'm not sure if I'm doing the right things.
• 4:36
  And so John had this idea to start a mastermind, but he was just one person. He had two virtual team members at that point who were helping him with a lot of the logistics of producing the podcast. But in terms of starting and managing a mastermind, he really didn't have the team to do that. And so he asked me if I would join so we could start creating products and services for our audience. Yeah.
• 5:00
  And it took some convincing. I was a little bit like I wasn't really sure if that was the best move for our relationship. And I didn't really know what that was going to look like. This was not my first leap into entrepreneurship, but definitely my first like partnership leap. But after a lot of conversations and a few weeks kind of going back and forth, we decided, okay,
• 5:24
  This year we just celebrated, well, actually, technically last year now, because we're in 2022 now, we celebrated nine years together with the business.
• 5:34
  That is mind-blowing. Nine years. Wow. That's crazy. I'm interested, you know, in those early days when he was four months into the journey, convincing you to join him, can you paint the picture of, like, how much momentum were you getting? What was kind of happening that you were like, oh, yeah, okay, let's do it? And were you monetizing anything at that point at all? Yeah.
• 5:55
  So at that point, John had, so our listenership was growing really quickly. And that was in large part due to the fact that John was doing a daily podcast interviewing a successful entrepreneur. And you have to picture 2012.
• 6:11
  podcasting existed, but it wasn't like such a big deal, right? And so every time he had someone on the show, that was a lot of these people's first time being on a podcast and getting to share their journey and getting to talk about their business. And so people are very excited and motivated to share it with their audience. Yeah.
• 6:29
  And so that really helped us gain this like snowball effect of new listeners finding out about the podcast. And that being the only daily podcast interviewing entrepreneurs at the time. So it was a very unique show at that time.
• 6:47
  He started having people ask if he offered coaching, which he had kind of never really got into it thinking like, I'm going to become a coach because John himself was learning so much about entrepreneurship along the way, right? Like he didn't have all this knowledge and advice to share. His guests did. So he was kind of learning along the way with his guests, but
• 7:08
  because he became such an authority figure because he was the host of the podcast, people were asking about coaching. So he got a coaching certification. He started doing coaching. And so he was monetizing coaching a little bit. And right around the time that I joined the team, he'd actually had a couple of authors reach out to him and say that they wanted to launch a book and they were wondering if they could come on the show to talk about it. And he thought...
• 7:36
  huh, okay, well, if you want to sponsor the show, then you can come on as a sponsor and we'll talk about your book launch. And so he very like happenstance came about this way to start getting sponsors for the show, like individuals who were launching books who wanted to talk about their book. And so he had started, like just barely started on the sponsorship route. So yeah.
• 8:05
  We weren't in the green yet. I mean, we were still in the red in terms of operating expenses and everything that he put into starting the business. Again, he had two virtual team members at the time. So it's not like we were, you know, generating loads of money at the time.
• 8:22
  It was a really, you know, a slow start, but a strong start. And when did things start to change? Like at what point was like, where was the podcast when it did start to become something where you could go out and, you know, charge really interesting sponsorship packages and deals and things like that?
• 8:40
  Yeah, I would say as we got later into 2013, 2013 was a big year for us. It's when I joined the team, we launched our first mastermind. And we launched our mastermind with 50 people, but very quickly got up to 100. Oh, my gosh. That's a lot. And that was like a...
• 9:01
  pie in the sky goal for us. Yes. We were, we thought the exact same thing. Holy moly. So, and, and that was because, you know, our, our listenership was big enough that when John talked about the idea of starting a mastermind on the podcast and that concept had already been proven because the only reason he had the idea to do that is because loads of people from the audience were reaching out to him and asking him, you know, where do I go to find like-minded people? Yeah.
• 9:28
  How can I surround myself with people who are on the same path as me? And so John thought, well, I can create that space for people. I can be the one to bring people together and create a Facebook group and share the knowledge that I have and help people on their journey. And so in 2013, July, we launched the Mastermind. October, we launched our flagship course, Podcasters Paradise, which we're still running today. It's our online podcasting community.
• 9:55
  And, um, and that year we started taking on sponsors on a more regular basis. Um, you know, like bigger companies started showing interest in sponsoring the podcast. So I would say like later into 2013, 2014 is when we started generating pretty consistent, um, revenue and had gotten ourselves out of the red. Yeah.
• 10:18
  Yeah, that's amazing. And I love how you guys take the approach of documenting your monthly kind of earnings, where you're spending money, how you're making money, that kind of thing. Could you share a little bit about what your revenue drivers are now and kind of like what's the biggest pieces of the puzzle and what's kind of, you know, worth pursuing if you're going into that route of online, digital products, communities, podcasting, et cetera? Yeah.
• 10:46
  Yeah. So to your point, we have been documenting our income since the very beginning. We actually have a single income report that's our first 365 days. So kind of everything we talked about, anybody could go back and see that first year. Oh, my God, that's so cool.
• 11:04
  Yeah, the money spent invested. John hired a mentor. He was a part of a mastermind himself. And then the products and services that I just talked about that we started launching that were generating revenue. Today in the business, our biggest driver of revenue right now is sponsorships. We've been, you know, very lucky to connect with companies who are.
• 11:25
  are a great fit for our audience and we're able to really convert for them. So like ZipRecruiter has been one of our sponsors for years and they sign on on an annual basis to sponsor the podcast. So we have a lot of recurring, like really solid relationships that we've been building with sponsors for years. So that is currently our biggest driver of revenue.
• 11:48
  But sponsorship isn't super easy to come by because you have to have the listenership and the listenership and the sponsor have to fit together, right? So sponsorships is a big one. Podcasters Paradise, as I mentioned, still running. And we are now at...
• 12:04
  We started with a lifetime membership where you would just pay one price to join and you become a lifetime member. Around 2015, I want to say, we switched to a recurring revenue model. So that still generates around $15,000 a month for us in recurring revenue and along with new members joining because that's open all the time. People can join any time.
• 12:29
  So courses is another one. And then we do have a set of physical products. We have three journals and a book that John launched earlier in 2021. So we do generate a bit of revenue from that as well.
• 12:45
  And then trailing would be our affiliate relationships. And that has kind of been like an ebb and flow for us. Like there was a time where we, affiliate revenue was a lot higher for us. We were engaged in a lot more affiliate relationships than we are now. I would say over the past couple of years, like we've really just honed in on that 80-20 for us.
• 13:07
  And it really is the sponsorships and the courses where we feel we can make the biggest impact and generate revenue. And it's stuff that we love doing. Like, I absolutely love our community. And it makes me so happy to have this win-win-win relationship with our sponsors because, you know, our sponsors winning, we're winning, and our audience is winning. So it's working really well for us right now.
• 13:32
  Yeah, that's amazing having like the different revenue streams and kind of like leaning more into the things that bring you joy and actually drive a significant amount of the revenue. That's so cool. For anyone who's kind of just getting started in podcasting or is early on in the journey, what would you say, what would your advice be around sponsorship? Like when should you go looking for sponsorship? At what kind of point in the journey is it worthwhile to start getting out there and asking for deals?
• 14:02
  I think honestly, anytime, but the key is it has to be either a very niche audience. So it doesn't have to be a huge audience, but it does have to be super specific because then you can go to sponsors and show them your engagement and engagement.
• 14:17
  the fact that they'd be a perfect fit for your audience. If you have like a marketing show, then it's going to be very difficult for you to prove to a sponsor that your audience is the right fit for them, right? But if you have a Pinterest marketing show, then you can really hone in on sponsors that would fit really well. So I think at any time, if you have a super niche and engaged audience, that you can absolutely start reaching out to sponsors.
• 14:47
  The other thing to consider though, and then, sorry, if you're coming at it from the other end, really looking to 5,000 downloads and up per episode is like a good place to start. But in both camps, really probably more like 10,000, depending on what advertisers you're talking with.
• 15:09
  In either of those camps, I think it's really important to consider what it's worth to you. Because, of course, putting sponsorships in your show, you know, if they're helpful to the audience and they're bringing value, then that's one thing. But if it's just a slew of like four advertisements that maybe don't fit great or aren't benefiting the audience, then what is that doing to your show? And what's that doing to your audience? Whether people are dropping off because of that.
• 15:37
  So you really have to weigh how much is a sponsor going to be willing to pay you? And is that amount worth what you're doing to put them on? Because probably like 80% of my working time is spent on sponsorships. Like it's not a quick and super fast, easy thing, you know, to develop these relationships, to get the reads right, to, um, yeah.
• 16:01
  you know, the invoicing and everything, there's a lot that goes into it. So it's not just like, hey, I connected with a sponsor and they're going to pay me money and I'm going to talk on the show. Like there's a lot, a lot more moving pieces than that. Yeah, absolutely. And this is a really nice segue into what I wanted to move into, which is more around like your day-to-day role within the business. From what I've read, you're very much kind of the engine, the backend, and you've got all the systems and processes and everything set up so that the show can...
• 16:30
  have its success. So I'd love to understand, you know, what are the key systems and processes that you've implemented and what is your day to day life like behind the scenes? So definitely around our content, that's a big one. So any content that's getting put out on the blog, content that's in our newsletters. We have a weekly newsletter where we talk about the podcast episodes that are going live or that have gone live.
• 16:56
  We have a weekly roundup where we share resources and tips with our audience, with our newsletter list. So the content system that we have together is definitely critical because it helps us stay consistent. Yeah.
• 17:12
  That and of course, the production schedule for the podcast is a biggie because that's kind of at the center of everything. So the system that we have in place for that so that we're, you know, we're always a month ahead on our content. We're never at a loss for or up against a wall for publishing or anything like that, which is.
• 17:31
  creates a lot of space and a lot of bandwidth to be able to spend more time working on, um, growth things for the business. Uh, our sponsor, I mean, we have a very tight system for our sponsorships, like how we reach out to, I think in no, I think it was in November, we had like 17 different sponsors. So the amount of communication and back and forth that happens, um, every, you know, on an ongoing basis with sponsors is we have a tight system going for that as well. Um,
• 18:01
  Definitely for our community as well. So for Podcasters Paradise, that's probably our biggest, most engaged community that we have. And then we also have a Facebook community around our journals and the book. And so those two communities, putting time into that every single day is also kind of a system that we have down to make sure that we're present. So, I mean, on a day-to-day basis for me, a lot of it's looking like I have a...
• 18:29
  a sort of flow that I go through in the morning to where I use a sauna for my task and project management, which I really love the system. It's very super simple. And so everything that I have to do on a given day is in a sauna and it's dated. So I can just go to my sauna, see exactly what I have on my plate for the day. And usually that consists of doing a sweep on social media. So being spending time in each of our groups, um,
• 18:56
  checking my calendar for anything that I have scheduled, like an interview like this, and then making sure that I'm getting to any communications, my inbox, sponsorships, or any, most of the community related emails.
• 19:13
  like to do's in terms of, you know, somebody's having an issue getting into the membership site or they need to change their password, their billing, all that kind of stuff. My VA handles that, but it's still routing it to the correct place. So just making sure things are being routed correctly. So I would say systems for content, system for the podcast, system for sponsorship, system for team and system for our community.
• 19:37
  are probably like the top. Oh my gosh. You're like the ultimate operator implementer. This is blowing my mind how much you do. It's nine years in the making. Nine years in the making and you've got it down to a fine art. It sounds like, do you have just one VA like between the both of you or like how big is the team outside of you two?
• 20:00
  So we have three, three VAs. One is John's dedicated assistant. One is my dedicated assistant. And then we have one who's really working on the pod, helping us with the podcast. And also he manages our PPC on Amazon for our journals. Oh, okay. Right. Got it. That's so interesting. Wow. Wow.
• 20:26
  It's a tight ship around there. Yeah. Gosh, you guys do so much. That's crazy. I'd love to talk a little bit about, you mentioned before, you know, when it comes to growth, what you need to do. What are the biggest kind of needle movers that you've seen in the last 12 months? Or what are you focusing on for this upcoming year when it comes to growth? And actually, second part of the question is, how have you grown over the nine years? Like, what do you attribute your success to?
• 20:54
  Yeah, so I would say in terms of over the last nine years, something that I'm really big on and that I'm careful to focus on whenever I'm doing interviews and talking about the growth of our business is that nothing that we ever created was created simultaneously. And what I mean by that is we were never launching a community and also doing a lot
• 21:19
  launching a book and also creating a journal. Like everything was done on its own. Total focus on that, making sure that everything was, you know, tight. Launching that, working out any kinks, creating a system for it.
• 21:35
  And then we could focus on other things. So I think a lot of the times, you know, we have so many opportunities. There's a lot of opportunities, right? There's a lot of great platforms, online courses, sponsorships for your podcast. Like there's any number of things that we could be focusing on at any given time. But I think it's really important that you focus on one of those to get it going and get it up and running to prove it, to prove the concept of it.
• 22:03
  then to improve the way that it works. And once it's functioning and you can create a system around it to help save you time when you do that thing, then you can focus on the next thing. So I really attribute a massive portion of our growth to that mentality of not trying to do, you know, five things at once, always focusing on one at a time.
• 22:24
  Um, so as I mentioned, like, you know, we first launched the mastermind community. We focused on that mastermind community. We got it up and running. We got all the members in there. We made sure it was working really well. We put a system around it so that everyone on our team knew their roles as it related to the mastermind. And then once we had all that set up, then we launched podcasters paradise and we started, um, creating that. So, um, yeah.
• 22:50
  I think that's really important for ongoing growth. Otherwise, you just burn out or you get overwhelmed or you're doing too many things in too many different directions. So none of them really work. And there's clutter. Yeah.
• 23:02
  Yeah. Brain clutter. Absolutely. Oh, yeah. And frustration and, you know, feeling like you're not making progress. I mean, it's just a recipe for disaster. And it's not easy. It is not easy when you have a lot of opportunities and a lot of things that you're interested in to be able to focus on just one. But I really believe that that's what it takes.
• 23:24
  So that's how we've gotten so much growth. And then I would say in terms of like future growth, this is another thing that I love to focus on because it took me and us, John and I, a long time to realize that we were creating a business that we...
• 23:42
  We're not like up for. So around 2018, we had probably like seven or eight contractors that we had on retainer. We had five people on the team plus us. And we were just like creating more, launching more, doing more.
• 23:59
  And we got to a point where we were like, wait a second, we created this business for lifestyle freedom and, you know, to be able to take off and travel when we want and to make, you know, of course, make an impact for our audience and generate revenue. But really, like...
• 24:16
  we were ready to have a business that could run without us if it needed to. Not that we wanted that to be the everyday of it, but that we could step away and not worry about the business like crumbling. And so we really redirected our focus. We got...
• 24:32
  We adjusted our contractor relationships. We ended up dropping two of our virtual team members who just honestly weren't necessary for the work that we were looking at ahead. And today, as I said, you know, it's myself, John, and we have three virtual team members. We don't work with any contractors anymore, except for, you know, we have a CPA, we have a lawyer, we have a lawyer.
• 24:55
  that type of stuff, but in terms of like project-based stuff. And we really just realized that the type of business we want to run doesn't require us 40 hours a week. And the type of business we want to run doesn't look like launching all these new products and services. What it really looked like is that 80-20, focusing in on what's already working for us and doubling down on that. So yeah.
• 25:19
  I mean, of course we want to continue to grow ourselves personally, become better individuals, become better entrepreneurs. But in terms of like new things, new projects, new courses, new communities that we're looking to launch, we really don't have anything on the horizon. We're really happy with where the business is at right now. And we feel that being able to redirect our energy back into what we already have,
• 25:45
  going with Podcasters Paradise, with the journals, with John's book. I mean, that was really big last year. The book launch took up a massive amount of time. That was a huge focus for us and all the bonuses off the back end of it. But yeah, in terms of growth, we're really looking at like continuing to improve what we already have.
• 26:06
  Does that mean it kind of sounds like you really focus on organic growth through launch, you know, originally through the launches of new products and new offerings. But now instead of focusing on pushing for growth, it's kind of like maintaining what you already have and just growing organically through that.
• 26:24
  Is that about right? Yeah, definitely. And it's really great. We were very lucky last year. We joined the HubSpot Podcast Network, which has been a big driver for continued listenership growth. And I really do feel like with John's book coming out last year, we have...
• 26:41
  And the journals on Amazon, I do feel like people are finding out about us every day who have no idea who we are, who have never heard the podcast before. Our site, because it has, you know, because it's so old in the grand scheme of things. And we've been creating content on it for nine years now. We get a ton of organic traffic through Google. And John and I are on other podcasts all the time. So we're constantly getting out there and, you know, putting in the time to,
• 27:11
  to add value to other audiences, to connect with other entrepreneurs, and in that way get the word out as well. So yeah, it we've we've always been big fans of content marketing and organic growth. What advice do you have for someone like me who's really early on in the podcast journey, but looking to someone like you and John being like, wow, I'm going to try and get there one day?
• 27:39
  Yeah, I think it's really important to realize that no two journeys are going to look exactly the same. And so, you know, we get a lot of people in our podcasting community, like wanting a very specific and exact answer to solve maybe a struggle or a challenge that they're up against. And a lot of the times the answer is just like, you have to test different things out and see what's going to work for you.
• 28:03
  Um, because we can tell you what worked for us, but when we started our podcast, the landscape was very different as we discussed earlier in this episode. So I think it's really important to just stay flexible, um, be willing to pivot and know that you can try different things. And if they don't work, then you just have to be able to be flexible enough to say, okay, I tried it. It's not working, you know, be tracking those metrics so that, you know, so that you have a basis for whether or not something's working. Um, and, uh, I think that's a good thing.
• 28:31
  And when you find something that works, double down. I get like, it kills me when I see people doing things that are working really well, but then they start moving in like four other directions. I know we talked a bit about focus too, and really like honing in on one thing that's working. But I think that's also a critical lesson. It's like, if you find something that's working, instead of expending your energy, trying to go in like four different directions or try a bunch of other things, double down on that thing that's working.
• 29:01
  I feel like you're like telling me exactly how I am. I'm the person that's trying to do all the things. And if something's working, I'm like, we should do more. We should do all the things. You are not alone.
• 29:15
  You know what you're saying, though, just to like dig one layer deeper here, you're saying that you're tracking something and if you should know what's working, that kind of thing. How do you determine if something truly is working or if it's only kind of working? Because obviously, like you can see when things start to snowball, but it's not that kind of like viral moment maybe that people are looking for and then they're trying to replicate that. Oftentimes it is that, you know, smaller kind of growth through like consistency, I guess you would say.
• 29:45
  on the thing. Yeah. I think that, I think having a clear picture of what success is for you is really important. Um, and it has to be realistic, right? Because to your point, you can go for like this virality and these crazy stats that are,
• 30:03
  you know, very unique. It's not a lot of people get like these huge jumps and downloads or whatever it might be. So it has to be a realistic goal for you. And for me on my podcasting journey, because I've launched several podcasts of my own, and I always kind of had in the back of my mind, like the growth of EO Fire, which is very different to the growth of the podcast that I've launched.
• 30:28
  And for me, it's always a matter of giving myself those small goals. And once I'm able to hit them, then up leveling from there. So I mean, downloads is the easiest thing to or one of the easiest things to track because you're just looking at numbers. I don't always like to use that as an example, because for me, I don't really think that downloads are the most important thing for a podcast. But you could also do like start tracking engagement. Yeah.
• 30:57
  That was always a really big one for me. I knew that if I could engage with my audience and understand, you know, how they found me, why they decided to tune in, what types of things were really like triggers for them or that they really resonated with, then that would help me become a better podcast host. And so like for me, a lot of the times I would test out different calls to action. And, you know, maybe my call to action that was asking people to sign up for a newsletter was, you know, I would say,
• 31:23
  I'd get maybe like one or two people signing up, but then I'd have a call to action for people to reach out to me on Instagram and I get like seven people send me a direct message. So it's kind of like being able to compare too. And that's why I think it's important to try a bunch of different things out to see what's going to work for you because.
• 31:40
  When you're able to have that comparison, then it makes it quite obvious. Okay, my call to action trying to get people to sign up for my newsletter is not working. But when I ask people to engage with me on Instagram, like that is working. So I think having that comparison is important and understanding that
• 31:58
  okay, like, let me, let me kind of double down on this engagement thing. And it doesn't mean I can't circle back to the newsletter thing. Maybe I need to start testing out different offers to get people to want to do that. But is that helpful? Yeah, I love that. And that makes so much sense.
• 32:16
  So much sense. I'm definitely going to start tracking those. I've never really tracked my end call to actions for what I ask people to do. I just kind of like go with the flow and like mix it up. So I guess I don't know what works and what doesn't work. Yeah. That's really interesting. That's an eye-opener for me. Thank you so much for sharing that.
• 32:39
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 33:03
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• 33:26
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 33:43
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 34:07
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 34:30
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.