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The Biggest AI Mistake Is Waiting for Perfect Data | 5IM · Omni Talk Retail

• 0:00
  Foreign.
• 0:08
  Joining
• 0:09
  us
• 0:09
  now
• 0:09
  for
• 0:09
  five
• 0:10
  insightful
• 0:10
  minutes
• 0:11
  is
• 0:11
  Tom
• 0:11
  Cooper.
• 0:12
  Tom
• 0:12
  Cooper
• 0:13
  is
• 0:13
  the
• 0:13
  CEO
• 0:13
  of
• 0:14
  Duvo
• 0:14
  and
• 0:14
  he's
• 0:15
  here
• 0:15
  to
• 0:15
  give
• 0:15
  us
• 0:15
  an
• 0:15
  update
• 0:16
  on
• 0:16
  what
• 0:16
  he's
• 0:17
  seeing
• 0:17
  in
• 0:17
  the
• 0:17
  market
• 0:17
  in
• 0:18
  terms
• 0:18
  of
• 0:18
  retailers
• 0:19
  abilities
• 0:19
  to
• 0:20
  adapt
• 0:20
  AI
• 0:21
  solutions
• 0:21
  to
• 0:22
  their
• 0:22
  organizational
• 0:23
  benefit.
• 0:24
  Tom,
• 0:24
  how
• 0:24
  you
• 0:24
  doing?
• 0:24
  Yeah,
• 0:25
  I'm
• 0:25
  good.
• 0:25
  Good
• 0:25
  to
• 0:26
  see
• 0:26
  you
• 0:26
  again,
• 0:26
  Chris.
• 0:26
  How
• 0:26
  are
• 0:27
  you?
• 0:27
  You
• 0:27
  too.
• 0:27
  Yeah,
• 0:28
  no,
• 0:28
  it's
• 0:28
  been.
• 0:28
  I'm
• 0:29
  really
• 0:29
  excited
• 0:29
  about
• 0:29
  this
• 0:29
  interview
• 0:30
  and
• 0:30
  we
• 0:30
  are
• 0:30
  also
• 0:32
  shop
• 0:32
  Europe
• 0:32
  too
• 0:33
  in
• 0:33
  the
• 0:33
  speakers
• 0:33
  lounge.
• 0:34
  So
• 0:34
  we're
• 0:34
  coming
• 0:35
  at
• 0:35
  you
• 0:35
  fresh
• 0:36
  and
• 0:36
  bright
• 0:37
  eyed
• 0:37
  and
• 0:37
  bushy
• 0:37
  tailed
• 0:38
  on
• 0:38
  this
• 0:38
  Wednesday
• 0:38
  morning.
• 0:39
  All
• 0:39
  right,
• 0:39
  Tom,
• 0:39
  let's
• 0:40
  start
• 0:40
  with
• 0:40
  this.
• 0:41
  I
• 0:41
  haven't
• 0:42
  stopped
• 0:42
  talking
• 0:42
  about
• 0:42
  our
• 0:42
  interview.
• 0:43
  You
• 0:43
  know,
• 0:43
  the
• 0:43
  one
• 0:44
  we
• 0:44
  did
• 0:44
  back
• 0:44
  in
• 0:44
  March,
• 0:45
  the
• 0:45
  one
• 0:46
  we
• 0:46
  did
• 0:46
  earlier
• 0:46
  this
• 0:46
  year.
• 0:46
  So
• 0:47
  remind
• 0:47
  our
• 0:47
  audience
• 0:47
  of
• 0:47
  who
• 0:48
  you
• 0:48
  are
• 0:48
  and
• 0:48
  what
• 0:49
  it
• 0:49
  is
• 0:49
  that
• 0:49
  Duvo
• 0:50
  does
• 0:50
  first.
• 0:51
  Yeah.
• 0:51
  So
• 0:52
  I'm
• 0:52
  Tom
• 0:52
  and
• 0:54
  I'm
• 0:54
  the
• 0:54
  founder
• 0:55
  of
• 0:56
  great
• 0:57
  European
• 0:58
  retailer
• 1:00
  2
• 1:00
  billion
• 1:01
  and
• 1:02
  delivering
• 1:03
  amazing
• 1:03
  food
• 1:03
  to
• 1:04
  people
• 1:05
  where
• 1:05
  I've
• 1:05
  learned
• 1:06
  that.
• 1:07
  And
• 1:07
  what
• 1:07
  is
• 1:07
  the
• 1:08
  name
• 1:08
  of
• 1:08
  that
• 1:08
  company?
• 1:09
  It's
• 1:09
  called
• 1:09
  Rohlik.
• 1:10
  I
• 1:11
  mean,
• 1:11
  like
• 1:11
  nobody
• 1:12
  knows
• 1:12
  that
• 1:12
  some.
• 1:12
  Random
• 1:13
  $2
• 1:13
  billion
• 1:14
  European
• 1:14
  retailer.
• 1:15
  But
• 1:16
  I've
• 1:16
  seen
• 1:17
  so
• 1:17
  much
• 1:17
  pain,
• 1:18
  you
• 1:18
  know,
• 1:19
  when
• 1:19
  I
• 1:19
  observed
• 1:20
  people
• 1:21
  working
• 1:21
  for
• 1:21
  that
• 1:21
  company.
• 1:22
  You
• 1:22
  know,
• 1:22
  it's
• 1:23
  essentially
• 1:23
  endless
• 1:24
  hell
• 1:24
  of
• 1:25
  emails
• 1:26
  and
• 1:26
  Excel
• 1:26
  files
• 1:26
  and
• 1:27
  dashboards
• 1:27
  and
• 1:28
  Chrome
• 1:28
  tabs
• 1:29
  and
• 1:29
  SAP.
• 1:31
  So
• 1:31
  I
• 1:32
  also
• 1:32
  co
• 1:33
  founded
• 1:33
  Duvo
• 1:34
  and
• 1:35
  Duvo
• 1:35
  solves
• 1:36
  all
• 1:36
  of
• 1:36
  that.
• 1:36
  Right.
• 1:37
  So
• 1:38
  we
• 1:39
  identify
• 1:40
  processes
• 1:40
  that
• 1:41
  are
• 1:41
  automatable
• 1:41
  in
• 1:42
  companies,
• 1:43
  we
• 1:43
  suggest
• 1:44
  how
• 1:44
  to
• 1:44
  optimize
• 1:45
  them
• 1:45
  and
• 1:45
  we
• 1:46
  just
• 1:46
  run
• 1:46
  them
• 1:46
  after
• 1:46
  that.
• 1:47
  Right?
• 1:47
  That's
• 1:47
  what
• 1:48
  Duvo
• 1:48
  does.
• 1:48
  Yeah.
• 1:49
  And
• 1:49
  AI
• 1:50
  is
• 1:50
  actually
• 1:50
  making
• 1:50
  that
• 1:50
  possible.
• 1:51
  And
• 1:51
  that's
• 1:51
  what
• 1:52
  stood
• 1:52
  out
• 1:52
  to
• 1:52
  me
• 1:53
  when
• 1:53
  we
• 1:53
  spoke
• 1:54
  back
• 1:54
  in
• 1:54
  March.
• 1:54
  Because
• 1:55
  my
• 1:55
  big
• 1:55
  takeaway
• 1:56
  was
• 1:56
  that,
• 1:56
  you
• 1:57
  know,
• 1:57
  you
• 1:57
  help
• 1:58
  to
• 1:58
  take
• 1:58
  away
• 1:59
  the
• 1:59
  least
• 1:59
  glamorous
• 2:00
  tasks
• 2:01
  in
• 2:01
  retail.
• 2:02
  The
• 2:02
  things
• 2:02
  that
• 2:02
  people
• 2:03
  either
• 2:03
  forget
• 2:03
  to
• 2:04
  do
• 2:04
  or
• 2:04
  don't
• 2:04
  want
• 2:04
  to
• 2:05
  do.
• 2:05
  And
• 2:05
  why
• 2:05
  is
• 2:06
  that
• 2:06
  such
• 2:06
  an
• 2:06
  important
• 2:07
  element
• 2:07
  of
• 2:07
  what
• 2:07
  it
• 2:07
  is
• 2:08
  that
• 2:08
  Duvo's
• 2:08
  doing?
• 2:09
  Because,
• 2:10
  you
• 2:10
  know,
• 2:11
  ultimately
• 2:13
  this
• 2:13
  is
• 2:14
  where
• 2:14
  value
• 2:14
  is
• 2:15
  not
• 2:15
  created.
• 2:16
  Right.
• 2:17
  And
• 2:18
  I
• 2:18
  would
• 2:19
  assume
• 2:20
  from
• 2:21
  what
• 2:21
  we
• 2:21
  observed
• 2:21
  that
• 2:22
  at
• 2:22
  least
• 2:22
  half
• 2:22
  of
• 2:22
  the
• 2:23
  time
• 2:24
  super
• 2:24
  smart
• 2:24
  people
• 2:24
  spend
• 2:25
  time
• 2:25
  on
• 2:26
  is
• 2:26
  this
• 2:27
  is
• 2:27
  being
• 2:28
  human
• 2:28
  API
• 2:28
  between
• 2:29
  systems
• 2:29
  that
• 2:29
  don't
• 2:30
  talk
• 2:30
  to
• 2:30
  each
• 2:30
  other.
• 2:30
  Right,
• 2:31
  Right.
• 2:31
  And
• 2:32
  I
• 2:32
  think
• 2:32
  that
• 2:33
  that's
• 2:33
  why,
• 2:33
  because
• 2:33
  if
• 2:34
  you,
• 2:34
  if
• 2:34
  you
• 2:35
  think
• 2:35
  about
• 2:35
  this,
• 2:36
  if
• 2:36
  you
• 2:36
  double
• 2:36
  the
• 2:36
  capacity
• 2:37
  of
• 2:37
  your
• 2:37
  smart
• 2:38
  people,
• 2:39
  how
• 2:40
  much
• 2:40
  better
• 2:40
  retailer
• 2:41
  you
• 2:41
  could
• 2:41
  actually
• 2:42
  be.
• 2:42
  Right.
• 2:43
  And
• 2:43
  then
• 2:43
  if
• 2:44
  you
• 2:44
  think
• 2:44
  about
• 2:44
  it
• 2:45
  further,
• 2:45
  what
• 2:46
  if
• 2:47
  the
• 2:47
  AI
• 2:47
  could
• 2:48
  do
• 2:48
  things
• 2:48
  that
• 2:48
  you
• 2:49
  don't
• 2:49
  do
• 2:49
  today
• 2:49
  at
• 2:50
  all?
• 2:50
  Right.
• 2:51
  You
• 2:51
  know,
• 2:51
  so
• 2:51
  many
• 2:51
  processes
• 2:52
  get
• 2:53
  overlooked
• 2:54
  so
• 2:54
  many
• 2:55
  things
• 2:55
  don't
• 2:56
  do
• 2:57
  or
• 2:57
  so
• 2:58
  many
• 2:58
  processes
• 2:58
  are
• 2:58
  not
• 2:59
  run
• 2:59
  at
• 2:59
  scale.
• 3:00
  You
• 3:00
  know,
• 3:01
  you
• 3:01
  maybe
• 3:01
  look
• 3:01
  at
• 3:02
  the
• 3:02
  biggest
• 3:02
  fires,
• 3:02
  but
• 3:03
  not
• 3:03
  all
• 3:03
  of
• 3:03
  the
• 3:03
  cases.
• 3:04
  So
• 3:04
  like,
• 3:05
  I
• 3:05
  think
• 3:05
  this
• 3:06
  is
• 3:06
  why
• 3:06
  it's
• 3:06
  important.
• 3:07
  It
• 3:07
  just,
• 3:08
  it
• 3:08
  just
• 3:08
  gives
• 3:09
  you
• 3:09
  the
• 3:09
  unlimited
• 3:10
  workforce
• 3:11
  in
• 3:11
  a
• 3:11
  way,
• 3:12
  both
• 3:13
  on
• 3:13
  a
• 3:13
  human
• 3:13
  side,
• 3:14
  but
• 3:14
  also
• 3:14
  on
• 3:14
  the
• 3:14
  AI
• 3:15
  side.
• 3:15
  Yeah,
• 3:16
  that's
• 3:16
  interesting
• 3:16
  too.
• 3:16
  You
• 3:16
  said
• 3:17
  we
• 3:17
  don't
• 3:17
  create
• 3:17
  value
• 3:18
  from
• 3:18
  that
• 3:18
  work,
• 3:19
  but
• 3:19
  we
• 3:19
  leak
• 3:19
  a
• 3:19
  lot
• 3:20
  of
• 3:20
  value
• 3:20
  from
• 3:20
  that
• 3:20
  work,
• 3:21
  I
• 3:21
  imagine
• 3:21
  too.
• 3:22
  Right.
• 3:22
  All
• 3:23
  right,
• 3:23
  so
• 3:23
  I'm
• 3:23
  curious
• 3:23
  too.
• 3:23
  I
• 3:23
  wanted
• 3:24
  to
• 3:24
  ask
• 3:24
  you
• 3:24
  this.
• 3:24
  So
• 3:25
  founder,
• 3:26
  retailer,
• 3:27
  tech
• 3:27
  company,
• 3:28
  what
• 3:28
  vantage
• 3:29
  point
• 3:29
  does
• 3:29
  that
• 3:30
  give
• 3:30
  you
• 3:31
  relative
• 3:31
  to
• 3:31
  how
• 3:32
  the
• 3:32
  marketplace
• 3:33
  is
• 3:34
  operating
• 3:34
  in
• 3:34
  terms
• 3:35
  of
• 3:35
  how
• 3:35
  they're
• 3:35
  thinking
• 3:35
  about
• 3:36
  AI?
• 3:38
  I
• 3:39
  think
• 3:39
  ultimately
• 3:40
  I'm
• 3:41
  not
• 3:41
  naive,
• 3:42
  right.
• 3:42
  Like
• 3:43
  running
• 3:44
  AI
• 3:44
  in
• 3:45
  production
• 3:47
  at
• 3:48
  large
• 3:48
  scale,
• 3:49
  where
• 3:50
  you
• 3:50
  actually
• 3:51
  rely
• 3:51
  on
• 3:51
  the
• 3:52
  AI
• 3:52
  not
• 3:53
  to
• 3:53
  break
• 3:53
  the
• 3:53
  company.
• 3:55
  I
• 3:55
  think
• 3:55
  that's
• 3:56
  something
• 3:57
  you
• 3:58
  have
• 3:58
  to
• 3:58
  understand
• 3:59
  from
• 3:59
  inside.
• 4:00
  It's
• 4:00
  not
• 4:00
  like,
• 4:01
  hey,
• 4:01
  hey,
• 4:01
  I
• 4:01
  have
• 4:02
  a
• 4:02
  couple
• 4:02
  agents,
• 4:02
  do
• 4:03
  you
• 4:03
  want
• 4:03
  to
• 4:03
  kind
• 4:03
  of
• 4:03
  deploy
• 4:04
  them
• 4:04
  in
• 4:04
  the
• 4:04
  company?
• 4:05
  It
• 4:05
  may
• 4:05
  work,
• 4:06
  may
• 4:06
  not,
• 4:06
  let's
• 4:07
  see,
• 4:08
  that's
• 4:09
  the
• 4:09
  posture
• 4:09
  that
• 4:09
  I
• 4:09
  see
• 4:10
  a
• 4:10
  lot
• 4:10
  in
• 4:10
  the
• 4:10
  market.
• 4:11
  Let's
• 4:12
  do
• 4:12
  a
• 4:12
  poc.
• 4:12
  Great.
• 4:14
  But
• 4:14
  ultimately,
• 4:15
  if
• 4:15
  you
• 4:16
  deploy
• 4:16
  AI
• 4:17
  on
• 4:17
  your
• 4:18
  most
• 4:18
  critical
• 4:19
  business
• 4:19
  processes,
• 4:20
  it
• 4:21
  needs
• 4:21
  to
• 4:21
  run
• 4:21
  10,000
• 4:22
  times
• 4:22
  per
• 4:23
  day,
• 4:23
  super
• 4:24
  reliably
• 4:25
  for
• 4:26
  years.
• 4:27
  Right.
• 4:28
  And
• 4:29
  I
• 4:29
  think
• 4:29
  that's
• 4:30
  just
• 4:30
  very
• 4:30
  unique
• 4:31
  vantage
• 4:31
  point.
• 4:33
  Also,
• 4:34
  there's
• 4:36
  a
• 4:36
  clear
• 4:38
  advantage
• 4:41
  understanding
• 4:42
  that
• 4:42
  nobody
• 4:43
  wants
• 4:43
  to
• 4:43
  change
• 4:44
  their
• 4:44
  systems.
• 4:45
  Right.
• 4:46
  So
• 4:46
  it's
• 4:46
  kind
• 4:46
  of.
• 4:47
  I
• 4:47
  see
• 4:47
  a
• 4:47
  lot
• 4:47
  of
• 4:47
  startups,
• 4:48
  right,
• 4:48
  hey,
• 4:49
  so
• 4:49
  just
• 4:49
  change
• 4:49
  your
• 4:49
  system.
• 4:50
  I
• 4:50
  have
• 4:50
  this
• 4:50
  new
• 4:51
  erp,
• 4:51
  and
• 4:52
  your
• 4:52
  problems
• 4:53
  will
• 4:53
  be
• 4:53
  gone.
• 4:54
  And
• 4:54
  I'm
• 4:54
  like,
• 4:55
  that's
• 4:55
  gonna
• 4:56
  cost
• 4:56
  me
• 4:56
  $50
• 4:57
  million
• 4:58
  and
• 4:58
  two
• 4:59
  years
• 4:59
  of
• 4:59
  time.
• 5:00
  No,
• 5:00
  thank
• 5:01
  you.
• 5:01
  Right.
• 5:01
  So
• 5:02
  it's
• 5:02
  kind
• 5:02
  of
• 5:02
  just
• 5:02
  like
• 5:03
  we
• 5:03
  always
• 5:03
  knew
• 5:04
  we
• 5:04
  have
• 5:04
  to
• 5:04
  work
• 5:04
  on
• 5:05
  top
• 5:05
  of
• 5:05
  existing
• 5:05
  systems,
• 5:06
  Right.
• 5:08
  Because
• 5:08
  once
• 5:08
  you
• 5:09
  talk
• 5:09
  about
• 5:09
  some
• 5:10
  SAP
• 5:11
  integration
• 5:12
  change
• 5:12
  of
• 5:12
  erp,
• 5:15
  no
• 5:16
  sane
• 5:16
  enterprise
• 5:17
  will
• 5:17
  touch
• 5:17
  you.
• 5:17
  Yeah.
• 5:18
  So
• 5:18
  I
• 5:18
  think
• 5:19
  that's
• 5:19
  also
• 5:20
  fairly
• 5:21
  unique
• 5:21
  understanding.
• 5:22
  Yeah.
• 5:22
  That's
• 5:23
  funny
• 5:23
  because
• 5:23
  I
• 5:23
  was
• 5:23
  going
• 5:23
  to
• 5:23
  ask.
• 5:24
  That
• 5:24
  was
• 5:24
  going
• 5:24
  to
• 5:24
  be.
• 5:24
  My
• 5:25
  next
• 5:25
  question
• 5:25
  is,
• 5:25
  okay,
• 5:25
  you
• 5:26
  have
• 5:26
  that
• 5:26
  unique
• 5:27
  kind
• 5:27
  of
• 5:27
  blend
• 5:28
  of
• 5:28
  roles
• 5:28
  here.
• 5:28
  And
• 5:29
  I
• 5:29
  was
• 5:29
  curious
• 5:29
  what
• 5:30
  advantage
• 5:30
  it
• 5:30
  plays
• 5:30
  on
• 5:30
  the
• 5:30
  software
• 5:31
  side
• 5:31
  too.
• 5:31
  And
• 5:31
  I
• 5:31
  think
• 5:32
  you
• 5:32
  hit
• 5:32
  it
• 5:32
  is
• 5:32
  like
• 5:32
  you
• 5:33
  have
• 5:33
  an
• 5:33
  understanding
• 5:33
  of
• 5:34
  what
• 5:34
  you're
• 5:34
  actually
• 5:34
  going
• 5:35
  to
• 5:35
  be
• 5:35
  able
• 5:35
  to
• 5:35
  sell
• 5:35
  into
• 5:36
  a
• 5:36
  retailer.
• 5:37
  I
• 5:37
  think
• 5:37
  there's
• 5:38
  one
• 5:38
  more.
• 5:38
  Okay,.
• 5:41
  I
• 5:42
  understand
• 5:43
  there's
• 5:43
  still
• 5:43
  gonna
• 5:44
  be
• 5:44
  people
• 5:44
  in
• 5:45
  the
• 5:45
  company.
• 5:46
  Right.
• 5:46
  What
• 5:46
  I
• 5:46
  see
• 5:47
  a
• 5:47
  lot
• 5:47
  of
• 5:47
  tech
• 5:47
  companies
• 5:48
  kind
• 5:49
  of
• 5:49
  assuming
• 5:50
  is,
• 5:50
  hey,
• 5:51
  you
• 5:51
  know,
• 5:51
  guess
• 5:51
  what,
• 5:52
  I'm
• 5:53
  just
• 5:53
  gonna
• 5:53
  automate
• 5:54
  your
• 5:54
  20
• 5:54
  billion
• 5:55
  enterprise
• 5:55
  with
• 5:56
  agents,
• 5:57
  so
• 5:57
  you
• 5:57
  can
• 5:57
  get
• 5:57
  rid
• 5:58
  of
• 5:58
  everybody.
• 5:59
  And
• 6:00
  that's
• 6:01
  funny.
• 6:01
  Right?
• 6:01
  Right.
• 6:03
  And
• 6:03
  if
• 6:03
  you
• 6:04
  have
• 6:04
  that
• 6:04
  understanding,
• 6:04
  there's
• 6:05
  still
• 6:05
  gonna
• 6:05
  be
• 6:06
  people.
• 6:06
  Right.
• 6:07
  You
• 6:07
  have
• 6:07
  to
• 6:07
  build
• 6:08
  both
• 6:08
  for
• 6:08
  people
• 6:09
  and
• 6:09
  agents.
• 6:10
  Right.
• 6:11
  And
• 6:11
  you're
• 6:12
  trying
• 6:12
  to
• 6:12
  create
• 6:12
  the
• 6:13
  environment
• 6:13
  where
• 6:14
  people
• 6:15
  are
• 6:15
  becoming
• 6:16
  almost
• 6:16
  like
• 6:16
  agent
• 6:17
  operators.
• 6:18
  Right.
• 6:18
  As
• 6:18
  opposed
• 6:19
  to
• 6:19
  replacing
• 6:19
  everybody
• 6:21
  or
• 6:21
  automating
• 6:22
  everything.
• 6:23
  And
• 6:24
  that's,
• 6:25
  I
• 6:25
  think,
• 6:25
  also
• 6:26
  driven
• 6:26
  by
• 6:28
  knowing
• 6:29
  the
• 6:29
  company,
• 6:30
  like,
• 6:30
  retail
• 6:31
  company
• 6:31
  from
• 6:31
  inside.
• 6:32
  You
• 6:32
  know
• 6:33
  full
• 6:33
  well
• 6:33
  when
• 6:33
  you're
• 6:34
  inside,
• 6:34
  you're
• 6:35
  not
• 6:35
  going
• 6:35
  to
• 6:35
  automate
• 6:35
  everything.
• 6:36
  Yeah.
• 6:36
  And
• 6:36
  that's
• 6:37
  what
• 6:37
  I
• 6:37
  learned
• 6:37
  from
• 6:37
  you
• 6:37
  the
• 6:37
  first
• 6:38
  time,
• 6:38
  particularly
• 6:38
  in
• 6:38
  the
• 6:39
  first
• 6:39
  wave
• 6:39
  of
• 6:39
  AI.
• 6:40
  Like,
• 6:40
  the
• 6:40
  first
• 6:40
  wave
• 6:41
  of
• 6:41
  AI
• 6:41
  to
• 6:41
  do
• 6:41
  this.
• 6:41
  Right.
• 6:42
  Is
• 6:42
  going
• 6:42
  to
• 6:43
  make
• 6:43
  your
• 6:43
  people
• 6:43
  better
• 6:44
  at
• 6:44
  what
• 6:44
  they
• 6:45
  do.
• 6:45
  And
• 6:45
  that's
• 6:45
  the
• 6:46
  right
• 6:46
  way
• 6:46
  to
• 6:46
  think
• 6:46
  about
• 6:46
  it
• 6:47
  first,
• 6:47
  versus,
• 6:47
  like,
• 6:47
  going
• 6:48
  at
• 6:48
  it
• 6:48
  from,
• 6:48
  like,
• 6:48
  how
• 6:49
  do
• 6:49
  I
• 6:49
  just
• 6:49
  reduce
• 6:49
  headcount
• 6:50
  with
• 6:50
  deployment
• 6:51
  of
• 6:51
  AI?
• 6:51
  It's
• 6:52
  really
• 6:52
  about
• 6:52
  how
• 6:52
  do
• 6:52
  you
• 6:53
  make
• 6:53
  your
• 6:53
  people
• 6:54
  do
• 6:54
  more
• 6:55
  work
• 6:55
  more
• 6:55
  efficiently
• 6:56
  to
• 6:56
  find
• 6:57
  the
• 6:57
  value
• 6:57
  that
• 6:57
  they're
• 6:57
  not
• 6:58
  creating
• 6:58
  and
• 6:58
  also
• 6:58
  the
• 6:58
  value
• 6:59
  that
• 6:59
  they're
• 6:59
  leaking.
• 6:59
  Back
• 6:59
  to
• 7:00
  the
• 7:00
  point
• 7:00
  we
• 7:00
  said
• 7:00
  at
• 7:00
  the
• 7:00
  beginning.
• 7:01
  Yeah.
• 7:01
  And
• 7:02
  maybe
• 7:02
  deploy
• 7:02
  AI
• 7:03
  on
• 7:03
  processes
• 7:04
  you've
• 7:04
  never
• 7:04
  run
• 7:05
  because
• 7:05
  you
• 7:06
  didn't
• 7:06
  have
• 7:06
  enough
• 7:06
  people.
• 7:07
  Right.
• 7:09
  But
• 7:10
  I
• 7:10
  think
• 7:10
  retail
• 7:11
  is
• 7:11
  inherently
• 7:11
  quite
• 7:12
  efficient.
• 7:12
  I
• 7:13
  mean,
• 7:13
  we're
• 7:13
  leaking
• 7:13
  tons
• 7:14
  of
• 7:14
  value.
• 7:14
  Right.
• 7:16
  But
• 7:17
  everybody
• 7:18
  has
• 7:18
  been
• 7:18
  through
• 7:18
  decades
• 7:19
  of
• 7:19
  optimizations.
• 7:20
  Right.
• 7:21
  Like,
• 7:21
  the
• 7:22
  margin
• 7:22
  is
• 7:22
  so
• 7:23
  thin
• 7:23
  that
• 7:24
  there
• 7:24
  is
• 7:24
  super
• 7:25
  hard
• 7:25
  to
• 7:25
  find
• 7:26
  if
• 7:26
  you
• 7:26
  go
• 7:27
  to
• 7:27
  banking.
• 7:28
  I
• 7:28
  mean,
• 7:29
  if
• 7:29
  you
• 7:29
  have
• 7:29
  3,000
• 7:30
  people
• 7:30
  more
• 7:30
  than
• 7:31
  you
• 7:31
  should
• 7:31
  have,
• 7:32
  like,
• 7:32
  the
• 7:32
  P
• 7:32
  and
• 7:32
  L
• 7:33
  is
• 7:33
  not
• 7:33
  gonna
• 7:33
  really
• 7:34
  know
• 7:34
  that.
• 7:34
  Right,
• 7:35
  Right.
• 7:35
  But
• 7:35
  in
• 7:36
  retail,
• 7:36
  that's
• 7:37
  the
• 7:37
  difference
• 7:37
  between
• 7:38
  making
• 7:38
  a
• 7:38
  profit
• 7:39
  and
• 7:39
  making
• 7:39
  a
• 7:39
  loss.
• 7:40
  So
• 7:40
  I
• 7:40
  think
• 7:41
  inherently
• 7:42
  trying
• 7:42
  to
• 7:43
  find
• 7:43
  ROI
• 7:44
  in
• 7:44
  headcount
• 7:45
  savings
• 7:45
  is
• 7:45
  a
• 7:46
  false
• 7:46
  pretense
• 7:46
  here.
• 7:46
  Yeah,
• 7:47
  well,
• 7:47
  that's
• 7:47
  really
• 7:47
  interesting,
• 7:47
  too.
• 7:48
  Yeah.
• 7:48
  And
• 7:48
  the
• 7:48
  other
• 7:48
  thing
• 7:48
  about
• 7:48
  retail,
• 7:49
  too,
• 7:49
  that
• 7:49
  I
• 7:49
  think
• 7:49
  is
• 7:49
  fascinating
• 7:50
  is
• 7:50
  just
• 7:50
  there's
• 7:50
  so
• 7:50
  many
• 7:51
  touch
• 7:51
  points
• 7:51
  and
• 7:51
  so
• 7:52
  many
• 7:52
  different
• 7:52
  things
• 7:53
  that
• 7:53
  are
• 7:53
  happening.
• 7:53
  Cause
• 7:54
  people
• 7:54
  that
• 7:54
  are
• 7:54
  new
• 7:54
  to
• 7:54
  retail
• 7:55
  always
• 7:55
  say
• 7:55
  that
• 7:55
  to
• 7:55
  me.
• 7:55
  Like,
• 7:55
  I
• 7:56
  had
• 7:56
  no
• 7:56
  idea
• 7:56
  how
• 7:56
  complicated
• 7:57
  it
• 7:57
  is,
• 7:58
  because
• 7:58
  it
• 7:58
  is.
• 7:58
  It's
• 7:58
  probably
• 7:59
  one
• 7:59
  of
• 7:59
  the
• 7:59
  most
• 7:59
  complicated
• 7:59
  industries
• 8:00
  when
• 8:00
  you
• 8:00
  think
• 8:00
  about
• 8:01
  production,
• 8:01
  getting
• 8:01
  things
• 8:02
  to
• 8:02
  the
• 8:02
  shelf
• 8:02
  and
• 8:02
  getting
• 8:02
  things
• 8:03
  home
• 8:03
  to
• 8:03
  the
• 8:03
  customer.
• 8:04
  All
• 8:04
  right,
• 8:04
  so
• 8:04
  on
• 8:04
  that
• 8:04
  note,
• 8:05
  the
• 8:05
  last
• 8:05
  question
• 8:05
  I'm
• 8:06
  gonna
• 8:06
  ask
• 8:06
  you,
• 8:07
  and
• 8:07
  because
• 8:07
  we
• 8:07
  were
• 8:07
  talking
• 8:08
  beforehand,
• 8:08
  and
• 8:08
  I
• 8:09
  know
• 8:09
  you
• 8:09
  guys
• 8:09
  are
• 8:09
  getting
• 8:09
  some
• 8:10
  good
• 8:10
  traction,
• 8:10
  you've
• 8:10
  got
• 8:10
  some
• 8:11
  big
• 8:11
  clients
• 8:11
  already
• 8:11
  underway.
• 8:14
  What
• 8:14
  is
• 8:14
  the
• 8:14
  biggest
• 8:15
  mistake
• 8:15
  you're
• 8:16
  seeing
• 8:16
  clients
• 8:17
  make
• 8:17
  in
• 8:18
  regards
• 8:18
  to
• 8:18
  trying
• 8:19
  to
• 8:20
  implement
• 8:20
  the
• 8:21
  ideas
• 8:21
  that
• 8:21
  you're
• 8:21
  putting
• 8:21
  in
• 8:22
  front
• 8:22
  of
• 8:22
  them?
• 8:24
  I
• 8:24
  think
• 8:25
  Ultimately,
• 8:25
  when,
• 8:26
  when
• 8:26
  we're
• 8:27
  involved.
• 8:27
  Yeah.
• 8:28
  The
• 8:28
  mistakes
• 8:29
  don't
• 8:29
  happen.
• 8:29
  Okay,
• 8:30
  Right.
• 8:30
  But,
• 8:30
  but
• 8:31
  what
• 8:31
  I,
• 8:31
  what
• 8:31
  I
• 8:31
  see
• 8:33
  retailers
• 8:34
  getting
• 8:34
  wrong
• 8:35
  is,
• 8:35
  is
• 8:36
  doing
• 8:36
  these,
• 8:37
  you
• 8:37
  know,
• 8:37
  10
• 8:37
  year
• 8:38
  strategies,
• 8:40
  you
• 8:40
  know,
• 8:40
  two
• 8:41
  year
• 8:41
  data
• 8:41
  cleanups,
• 8:43
  you
• 8:43
  know,
• 8:44
  and,
• 8:45
  and
• 8:45
  the
• 8:45
  world
• 8:45
  is
• 8:46
  moving
• 8:46
  too
• 8:46
  fast.
• 8:47
  Yeah.
• 8:47
  Like,
• 8:48
  you
• 8:48
  know,
• 8:48
  by
• 8:48
  the
• 8:48
  time
• 8:48
  you're
• 8:49
  done
• 8:49
  with
• 8:49
  your
• 8:49
  10
• 8:49
  year
• 8:50
  old
• 8:50
  strategy,
• 8:51
  you're
• 8:51
  going
• 8:51
  to
• 8:51
  be
• 8:51
  left
• 8:52
  behind.
• 8:52
  And
• 8:54
  I
• 8:55
  think
• 8:55
  that
• 8:55
  that's
• 8:55
  the
• 8:55
  biggest
• 8:56
  mistake.
• 8:56
  Like
• 8:56
  there
• 8:56
  is
• 8:57
  a
• 8:57
  technology
• 8:58
  very
• 8:58
  capable
• 8:58
  today
• 8:59
  of
• 8:59
  doing
• 9:00
  what
• 9:00
  you
• 9:00
  need.
• 9:01
  Right.
• 9:01
  Yes,
• 9:01
  it's
• 9:02
  important
• 9:02
  to
• 9:02
  have
• 9:02
  strategy,
• 9:03
  but
• 9:04
  like
• 9:04
  the
• 9:04
  technology
• 9:05
  will
• 9:05
  be
• 9:05
  different
• 9:05
  in
• 9:06
  two
• 9:06
  years.
• 9:06
  Right.
• 9:06
  So
• 9:06
  you're
• 9:07
  going
• 9:07
  to
• 9:07
  redo
• 9:07
  that
• 9:07
  anyway.
• 9:08
  So
• 9:08
  maybe
• 9:09
  let's
• 9:09
  do
• 9:09
  one
• 9:09
  year
• 9:10
  strategy,
• 9:10
  two
• 9:10
  year
• 9:10
  strategy,
• 9:11
  you
• 9:12
  know,
• 9:12
  let's
• 9:12
  figure
• 9:13
  out
• 9:13
  tools
• 9:13
  for
• 9:14
  the
• 9:14
  job
• 9:14
  right
• 9:14
  now
• 9:17
  and
• 9:17
  then
• 9:17
  take
• 9:17
  it
• 9:17
  from
• 9:18
  there.
• 9:18
  I
• 9:18
  think
• 9:18
  that's
• 9:19
  the
• 9:19
  biggest
• 9:19
  mistake
• 9:20
  also
• 9:20
  AI
• 9:22
  because
• 9:22
  it
• 9:22
  can
• 9:22
  reason
• 9:24
  doesn't
• 9:25
  need
• 9:25
  such
• 9:25
  a
• 9:26
  clean
• 9:26
  data
• 9:26
  as
• 9:27
  maybe
• 9:27
  the
• 9:27
  previous
• 9:27
  wave
• 9:28
  of
• 9:28
  technology.
• 9:29
  Right.
• 9:30
  So
• 9:30
  I
• 9:31
  think
• 9:32
  it's
• 9:32
  kind
• 9:32
  of
• 9:32
  like
• 9:32
  every
• 9:33
  retailer
• 9:33
  is
• 9:34
  six
• 9:34
  months
• 9:34
  away
• 9:34
  from
• 9:35
  clean
• 9:35
  database.
• 9:36
  Right.
• 9:36
  Like
• 9:36
  never
• 9:37
  gonna
• 9:37
  happen.
• 9:37
  I'm
• 9:38
  tired
• 9:38
  of
• 9:38
  talking
• 9:38
  about
• 9:38
  it,
• 9:38
  to
• 9:38
  be
• 9:38
  honest.
• 9:39
  You
• 9:40
  don't
• 9:40
  need
• 9:40
  that.
• 9:40
  You
• 9:40
  don't
• 9:41
  need
• 9:41
  that
• 9:41
  with
• 9:42
  current
• 9:42
  technology
• 9:43
  and
• 9:43
  it's
• 9:43
  just
• 9:43
  holding
• 9:43
  you
• 9:44
  back
• 9:44
  if
• 9:44
  you
• 9:44
  think
• 9:44
  about
• 9:45
  it.
• 9:45
  So
• 9:45
  I
• 9:45
  think
• 9:46
  that's
• 9:46
  also
• 9:47
  a
• 9:47
  huge
• 9:48
  mistake
• 9:48
  that
• 9:48
  I'm
• 9:48
  seeing.
• 9:49
  So
• 9:49
  when
• 9:49
  you
• 9:49
  go
• 9:49
  into
• 9:50
  those
• 9:50
  meetings
• 9:50
  and
• 9:50
  you're
• 9:51
  pitching
• 9:51
  this
• 9:51
  to
• 9:51
  folks,
• 9:52
  do
• 9:52
  you
• 9:52
  have
• 9:52
  to
• 9:52
  kind
• 9:53
  of
• 9:53
  rewire
• 9:53
  their
• 9:53
  brains
• 9:54
  around
• 9:54
  that?
• 9:54
  Particularly
• 9:54
  around
• 9:55
  the
• 9:55
  time
• 9:55
  horizon
• 9:56
  or
• 9:57
  are
• 9:57
  people
• 9:57
  starting
• 9:57
  to
• 9:58
  get
• 9:58
  that?
• 10:00
  I
• 10:00
  think
• 10:01
  our
• 10:01
  pitch
• 10:01
  is
• 10:01
  in
• 10:02
  a
• 10:02
  way
• 10:02
  fairly
• 10:02
  unique
• 10:03
  because
• 10:03
  what
• 10:03
  we
• 10:04
  say
• 10:04
  is,
• 10:05
  what's
• 10:05
  your
• 10:06
  messiest
• 10:07
  process
• 10:07
  you
• 10:08
  really
• 10:08
  hate?
• 10:11
  And
• 10:11
  then
• 10:11
  we
• 10:11
  show
• 10:11
  them
• 10:12
  how
• 10:12
  we
• 10:13
  automate
• 10:13
  it
• 10:13
  in
• 10:14
  like
• 10:14
  three,
• 10:14
  four
• 10:15
  weeks.
• 10:15
  Okay.
• 10:16
  And
• 10:16
  that
• 10:16
  rewires
• 10:17
  the
• 10:17
  brain.
• 10:17
  Like
• 10:18
  talking
• 10:18
  about
• 10:18
  things.
• 10:19
  Don't
• 10:19
  rewire
• 10:19
  the
• 10:20
  brain.
• 10:20
  Like
• 10:20
  seeing
• 10:20
  is
• 10:21
  believing.
• 10:21
  And
• 10:22
  that's
• 10:22
  what
• 10:22
  we
• 10:22
  are
• 10:23
  trying
• 10:23
  to
• 10:23
  show
• 10:24
  people
• 10:25
  in
• 10:25
  retail
• 10:25
  management.
• 10:26
  Okay,
• 10:27
  awesome.
• 10:27
  Well,
• 10:27
  Tom,
• 10:27
  thank
• 10:28
  you.
• 10:29
  Thanks
• 10:29
  for
• 10:29
  making
• 10:29
  time
• 10:30
  out
• 10:30
  of
• 10:30
  your
• 10:30
  busy
• 10:30
  schedule
• 10:31
  at
• 10:31
  Shop
• 10:32
  Talk
• 10:32
  Europe.
• 10:32
  You're
• 10:32
  on
• 10:33
  stage
• 10:33
  later,
• 10:33
  right?
• 10:33
  Yeah,
• 10:34
  yeah,
• 10:34
  yeah.
• 10:35
  Excited
• 10:36
  and
• 10:36
  looking
• 10:37
  forward.
• 10:37
  Yeah.
• 10:37
  Can't
• 10:38
  wait
• 10:38
  to
• 10:38
  see
• 10:38
  what
• 10:38
  they're
• 10:38
  saying.
• 10:38
  Thanks
• 10:38
  for
• 10:39
  having
• 10:39
  me.
• 10:39
  Yeah,
• 10:39
  great.
• 10:39
  Anytime.
• 10:40
  Welcome
• 10:40
  back.
• 10:40
  Anytime,
• 10:41
  man.
• 10:41
  Best
• 10:41
  of
• 10:42
  luck.
• 10:42
  Thank
• 10:42
  you,
• 10:43
  thank
• 10:43
  you.