Latest / Sarah Knows Support Workers / NDIS Provider Marketing: Why Authentic Relationships Beat Algorithms Every Time | Solomon

Transcript

NDIS Provider Marketing: Why Authentic Relationships Beat Algorithms Every Time | Solomon · Sarah Knows Support Workers

0:00
Hi everyone, It's Sarah from Sarah.
0:02
No support workers today. I've got Solomon and we've been
0:05
dancing in the same circles, but I finally got to you our fellow
0:08
podcast. So let's just do you want to get
0:11
just dive, get straight into it. Yeah, let's do it, Let's do it.
0:14
All right, that's good. All right.
0:15
Someone can you tell us something a little bit about
0:18
yourself? Yeah, what can I say about
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myself? So as you know me, I'm Solomon.
0:25
I work at like mini Cam. We've just started a podcast for
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Shift Dancer, which is, has been very, very far.
0:31
A little bit about myself. Look, I, I love what I do for
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work. I've been working as a district
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for about 15 years, primarily with psychosocial participants.
0:43
Outside of work though, I'm a lot of people would think that
0:48
I'm introvert, like I'm an extrovert because I get a lot of
0:51
events and I'm really chatting and and stuff like that, but I'm
0:55
actually an introvert. I have really struggle when I
1:01
see big crowds, a kind of bead line to like the most quietest
1:05
part of the room outside of yeah, I'll just, I'm kind of a
1:11
Lone Ranger a little bit sometimes, not all the time, but
1:13
I turn it on when I need to work.
1:15
I'm more out of events. Other than that, I love footy.
1:20
Rugby fan in Australia. I was born in Rosa, Australia.
1:24
My background is Fiji, yeah, we love rugby league in Australia,
1:28
but our sort of rugby league I'm, I'm more messy than rugby
1:32
unit then. So we're a small minority in
1:36
Sydney, but our sort of rugby union, I'm not just feeding
1:40
motor enthusiasts. Love Baptist 1000 a lot.
1:44
Anything to do with cars. If you talk to me about cars,
1:48
we'll be here all day. Lucky you are knowing nothing.
1:54
Yeah. I, I needed to take you back on
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one part because he said something that like, I'm like,
2:00
yeah, it's called androvert. So it's where you're in between
2:05
a introvert and an extrovert. I feel that because I will,
2:09
like, I, I recall like there's times where I'm like, this crowd
2:12
is really big. Like if there's a music
2:13
festival, I I'd rather stand or I at the back, like I'm not the
2:17
person in front of the crowd or I get what you mean because then
2:20
you've got to like charge yourself back up again to
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attend. Yeah, yeah.
2:25
So besides that, you've got kids as well.
2:27
Yes, yes, yes. I've been married for 13.
2:32
I mean, it's 13 years now. Should get this started.
2:34
My wife is probably going to watch this later.
2:37
Yeah, I've been married for 13 years now.
2:41
We have 3 kids, one in year 7 to start of high school.
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And we were debating the whole like, does he have a phone or
2:48
not? Like it's, yeah, well, we gave
2:52
in. We gave him fun because we
2:53
needed to make sure that he can contact us.
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So he's in high school, just started year 7, and then I have
3:02
a middle child who's in year 4, and then I'll have one that's
3:06
just so funny. We're very similar.
3:11
I've got 3 kids too so I remember when we were doing the
3:13
pre show stuff I was like oh wow we've got so much in common and
3:16
the more you talk the more you find out about people.
3:19
And the the best thing about it at the moment is so my daughter,
3:22
my my youngest has two days of prep and the best 2 days of the
3:26
school drop because it means that I get to drop them all at
3:29
the same vacation. At the moment I'm having to do 2
3:33
different drops and I get stuck in traffic and it's just a
3:36
nightmare. So I'm hoping we're on the
3:39
waiting list for more days, but I can't wait for next year.
3:42
Next year is just one complete drop.
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I can't wait. So I keep.
3:47
Yeah, I'm counting down for my son like 3 years ago.
3:50
I've got this. I'm nearly close.
3:52
So what got you into the disability sector?
3:56
Yeah, you know what? Great question.
3:58
Yeah, let me answer that a long way.
4:00
I'll give you short later. To be to be very honest, I
4:04
stumbled into it, but I get I sit down with a lot of people.
4:10
A lot of people are saying like, you know, I was just called for
4:12
this. He was just calling me my name.
4:14
This is yeah. And fortunately I didn't have
4:17
that. I didn't have that experience,
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but I just heard an audible voice say this is where you need
4:21
to be. I kind of, I can't.
4:26
I stumbled into this sector and and you know, I've kind of never
4:31
looked back. But as soon as I thought, once I
4:33
stumbled into the sector, I've realized that I really enjoy
4:38
this place. Like I really enjoy being able
4:40
to be on the frontline. I started as a support worker
4:42
back in the day. There's a company in Sydney or
4:45
DSA Disability Services Australia.
4:48
Later. I wonder if they merged this
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later on a couple years ago. But my years started there,
4:54
started off as a support worker working with participants.
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They used to have a program called CJP Criminal Justice
4:59
Program, and I just loved it. Yeah, the participants we worked
5:03
with were very like high complex.
5:06
So like any given day, it was just like, you didn't know what
5:09
you were going to get in for. You didn't hear whether you were
5:13
to walk at the door or participants going to intimidate
5:15
you, or you didn't know family member was going to be screaming
5:19
at you or something like that. And I don't know, just that kind
5:21
of diversity was just like, oh, I think that kind of just
5:24
appealed to me. And then as I, as I kind of got
5:28
into it, found my feet realized, well, there's a little good that
5:32
I can do here, you know, being able to have the small
5:35
conversations, being able to walk families through was
5:39
support a few clients that passed away.
5:42
So I was able to walk our families through that time and I
5:46
realized that I got to walk the way I got to 5:00 finished work,
5:50
I walked the impact that I've had was supporting the I guess
5:56
families lost on participants. It outlived the hour shifts I
6:02
worked with. That means that's, yeah, the
6:04
impact that we've got to make. I don't know, like it just just
6:08
resonated with me and I just couldn't walk away.
6:10
I tried actually. So I've been in decision for
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about 15 years and there was a steep day where I like just
6:17
before COVID, I kind of just thought, I just said, and I
6:21
tried a year and a bit outside of the decision sector.
6:25
I went into workers on and I realized once I I left and then
6:32
I realized, oh gosh, I missed the sector, I came back.
6:37
So yeah, I came back and I've been here since.
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They look like, yeah, as I said, my stomach a little bit into
6:45
this sector and then really found my feet when I realized
6:49
the impact that I was able to make.
6:52
So what did the early years teach you about real support on
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the ground? Yeah.
6:57
New Years of support, I guess this is pretty NDIS as well.
7:02
So it was a lot, it was a lot different.
7:06
But I think just being able, there wasn't support when I was
7:10
back in the days during that time.
7:13
So support workers, we, we did a lot as support workers.
7:16
You know, we, we advocated, we did, we did all the paperwork,
7:21
you know, we, we, we spoke to always.
7:23
There were so many times where Ivan, I would go to support
7:26
clients to court and the climate opportunity is like, can you can
7:29
you speak on my behalf? Like what I'm like, so, so like
7:33
having to quickly like Google it.
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What do I do import? Like you've got a bow.
7:38
You gotta say you were on a so like a learning all this stuff.
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And I think what it what it what it taught me.
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So the question was what it taught me, right?
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Yeah. Yeah, I guess what?
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Yeah, I guess what it taught me was the profound, the profound
7:54
impact we had in our job, people that we support.
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What I what I found was like a lot of these people and, and
8:03
also during that time and perhaps a little bit today,
8:08
people with disabilities are frowned upon.
8:12
Like there is there is a there is a unspoken, maybe not in my
8:19
experience, I don't know, speaking about everyone else's
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experience, but in my experience, what I'm saying is
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that there has almost been silence spoken, whatever it is
8:26
kind of something in the air where this is like it's frowned
8:30
upon and it's all the worse stuff then, right.
8:31
So being able to standard again and advocate for those that
8:34
didn't have a voice behavior to support them, right.
8:37
And see the difference in me. And it wasn't always, you know,
8:41
we didn't always have wins. Some days we'd have wins and
8:43
some days we'd have massive crashes of the winds.
8:47
We lived for the winds and we born in the trashes with them.
8:50
So yeah, that that that was massive for me.
8:53
I think you you brought up something that like like you
8:57
pulled my hatstrings because I remember there were points for
9:00
Sabine and Setter for 17 years. We used to write the behaviour
9:04
support plans. Yeah, yeah.
9:07
Like we used to write like create the communication aids.
9:10
They that was an expectation of our jobs and it's completely
9:13
different now. But like we had to do that.
9:16
So we've got all these highly skilled people that were support
9:19
workers now working in offices, not expecting to do what we used
9:24
to do that that's somebody else now.
9:28
You absolutely, absolutely. For me, you know, it really put
9:31
me on a trajectory and kind of set the platform to where I am
9:35
today, because in that time you, like you said, we had to do
9:38
everything that's we were almost running BSD means I mean, I hope
9:46
the only are not listening. Well, we're talking nearly 20
9:49
years ago. But yeah, 20 years ago, like we,
9:51
we had to write them, we had to help we, well, we had to also
9:55
help the BSP come up with that as well.
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I mean, there weren't these fees there like.
10:00
We read the strategies, the triggers.
10:03
The triggers or the triggers or trying to figure everything out.
10:06
And, and, and really our approach, what I really loved
10:10
about that time, like there was, there was no set, like there was
10:14
no, there was rules of how you were to operate and how you were
10:19
to behave and, and how you were supposed to do things.
10:21
But everything else in between, you have to use your creativity,
10:25
right? You have to, you have to use,
10:26
you have to be, you have to use your initiative.
10:28
You have to show and drive your initiative.
10:30
And the ones that did, the ones that did, the ones that showed
10:33
drives, the ones that showed initiative, the ones that showed
10:35
creativity in that space during that time, free NDIS.
10:39
Look at where they are now. A lot of them, I mean, look at
10:42
yourself. I mean, Microsoft, for example,
10:44
and a lot of other people are seeing you today as CEOs,
10:48
managers, Coos, BDMS, because, you know, a lot of salad support
10:53
workers bought everything. All the skill sets that we
10:56
learned put us, put us on a projection that set us up for
10:59
when the ADI is kicked off. But we're like, yeah, I can do
11:02
this. I don't have a do that.
11:04
Yeah, I can. I can write that easy.
11:07
You know, second, I said this to, I was at AI was at an event
11:10
today, a kismet event in Liverpool.
11:12
And while I was talking, having a chat with one of the guys and
11:15
I said, man, look, no offense to and and I say this not to
11:20
generalize things, but I said, jeez, like back then when we
11:23
were support workers, we'll feel different.
11:25
Yeah. And and that's not that's I'm
11:28
making a slap for that because there are a lot of great support
11:30
workers today. There are, but the expectations
11:33
are different. The expectations are different.
11:35
We were expected to do not not, I mean not expected to do
11:38
everything, but you know, we did the roles of spoken notice, we
11:42
did the roles of implementing PSPS and stuff like that.
11:46
And our T's were a lot, our T's were a lot more, but we just, we
11:50
were a lot more robust this part of the word.
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I'm looking for. Yeah, I, I agree.
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And you know what the interesting part is?
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Because you wore this many hats as a support worker, what you
12:01
see for work now, you treat it very differently, like, like
12:04
some like, I'll see a plan that comes through and I'll be like,
12:07
yeah, just you do that again. Yeah, yeah, absolutely.
12:12
You know what the the expectations are, We'll have to
12:15
network. Like you said, support
12:16
coordinators didn't exist as support workers.
12:19
My job was to network people within the community and the aim
12:22
was to leave service. And it was really brought out
12:27
like, you know, you have to work to this point for them to be as
12:30
independent as possible. That messaging I feel sometimes
12:34
has been lost because it feels like we just, we don't assist
12:38
somebody to be as independent as possible.
12:40
We just assist them to to be around like I, I don't know,
12:44
there's no exit plan. I find that part really hard to
12:48
take in our sector because there should be that thing that we are
12:50
working towards somebody to be an independent as possible.
12:53
And if you're not the service, that's fine.
12:55
Network along. I, Gary.
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Yeah, that part, that part stops me.
13:00
That is, that is a pet hate for me in this sector.
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I think like if if we break it down international, OK, it's
13:09
previous fun. This is, it has goals and a
13:13
participant has goals and we provide funding in order to
13:16
achieve their goals. With the buzzword or the LDI
13:18
access capacity building, we we need to be building the
13:25
capacity. When I started as a support
13:27
worker, one of the very things that was taught to me was you're
13:33
not there to work for them, you're there to work with them.
13:37
We don't say what I and you're 100% right, boys said like we we
13:44
support them just to be around. We don't support them to move
13:47
forward. And I remember back there on us
13:50
for work. You know, we would like, no, I'm
13:53
not going to cook for you. No, we're cooking together.
13:56
We're cooking together like no, another.
13:58
We're cooking together. Come on, let's do it.
14:02
And we didn't see that back in this year.
14:04
I mean, and not to say that's that's not happening.
14:07
We need to see more of it happening across.
14:10
It needs to be happening for second, because that's how we
14:14
get outcomes. Like we need to also ensure that
14:16
this is this set that remains sustainable, right?
14:20
Because it is, you know, it's a, it's a tax paid insurance scheme
14:23
and the tax paid funds it at the moment we're getting a lot of
14:26
budget content and it is what it is.
14:29
Like we won't dive into that because that's the whole nother
14:31
base, but we have a responsibility to play as people
14:35
that work in the sector. And you know, you know, we need
14:38
to be pushing it. We need to be making sure that
14:40
this sector is sustainable. I put a post out the other day
14:45
and it was for $70.00. I think 23 is what a NDIS
14:50
participant pays for a 1 to 1 to come into their home.
14:53
Is it bang for buck? Because I, I look at it like if
14:57
you're like a support worker, I'm entering somebody's home,
14:59
this is the amount that we're charging this person.
15:02
Do they get what they ordered? Like is it what they wanted?
15:06
Do they get the fullness? Because $70.23 in my world is a
15:10
lot of money. Like that's a lot like for
15:13
service. Yeah, it's interesting.
15:16
It is because then if you put it on this perspective of the
15:18
person we serve there in my sense, is it am I going to get
15:21
what I want? Is it going to still build me?
15:25
Am I getting banned for that? So when we talk about these
15:28
things, it's very easy to forget that there's a toss a figure
15:34
behind it that pays somebody to enter in and out of your house.
15:37
Yeah, it's crazy. I.
15:38
Mean that's someone shopping for the week.
15:40
Oh, yeah, yeah. All right.
15:44
So you've had a few different roles before you got to now.
15:48
Yeah. So at the moment, not at the
15:50
moment, I should say. So now you're in the operations
15:54
and marketing. What is it called?
15:56
Hold on one moment. Your role is head of marketing
16:00
and community. Yeah, community engagement.
16:03
So I'm seeing some of your content and it's really good
16:06
content. But I noticed the content that
16:07
you have is quite person centered and focus on that
16:11
individual that's in your service.
16:13
How do you keep that continuously in your marketing
16:17
for the for the search you work for?
16:19
Yeah. Well, you.
16:20
Thank you so much. That is a great question.
16:22
I've actually never been asked that question before answer
16:24
friendly because of it. Also, we had a marketing
16:27
strategy and and in the back of my mind, what you're saying and
16:32
how I do that is like sitting here, but noise of arts.
16:35
No, I don't have to take like that, But I think the most
16:38
important thing is then get this out is so that it's I can do it
16:42
justice for I think most important thing.
16:44
There's a few things, right And it's, and it's not just a,
16:48
there's a few things to, there's a few things to consider is
16:52
number one, we work with people, yes, people.
16:58
Our primary service, the we work for services, we work for
17:02
services that work with people. Yeah, I think there was, what I
17:06
said there was about there is from somebody that's probably
17:08
about 2500 or maybe plus three close to 3000 service providers
17:12
in New South Wales alone. I work for an accommodation
17:16
provider. I don't know how many, there's
17:18
probably maybe 1000 or 1500 silk provider accommodation providers
17:22
in Sydney. They don't like us.
17:24
So number one, it's important when we're marketing, how do we,
17:28
It's important to be able to articulate the point of
17:30
difference #1 #2 it's important to keep the main thing.
17:36
The main thing. The main thing is people.
17:39
We support people. And in terms of marketing, the
17:43
ugly side of the other side of, I guess what we do is it's a
17:46
business and we need to grow the business.
17:48
So we need to be able to show people what we do with people,
17:52
what we do with participants. I say it's a good sort of
17:54
business because I mean, that sort of business has to do with
17:57
none of those. And, and it has to do with
17:59
KPI's. And, you know, when we're
18:00
working with people, we don't want to think about, you know,
18:02
we want to think about relationships.
18:05
I think the, the, the, the most important thing else remember
18:08
those that the other thing to consider as well for me when
18:11
I'm, when I'm credit content is how do I add value to the
18:15
sector? So when I, when I'm credit
18:18
content, I'm also thinking about who's doing my content.
18:21
I'm thinking about it's a support coordinator.
18:24
So I wanted to add as well is different.
18:27
I wanted to add as well is that a lot of providers are doing a
18:31
lot of providers are doing a lot of great work that nobody knows
18:34
about. Yeah.
18:36
Any of these spaces that I mentioned earlier, like we're in
18:39
this space saturated with providers and you and if you're
18:44
doing great work and nobody knows about it, like at the end
18:48
of the day, that's all great. We can do all the great work you
18:51
want, but at the end of the day, you have to realize like you're
18:54
also a business. How do you grow that business?
18:56
So at the back of my mind, when I'm creating a concept, I'm
18:59
thinking, how do I do that? How do I show we are the best at
19:05
this? If you want to talk about
19:06
talking about a combination, we're the best at this.
19:08
We're the experts at that. And it's about placing.
19:10
So what I try to do is when I create content, I try to do it
19:14
so that I place us as subject experts, if so to say.
19:19
But at the same time, bringing it back to the participant, it's
19:23
important that when you're creating content that you're
19:25
also creating content. You're not just because a lot of
19:28
people just create content. One of the actually, and going
19:31
back to this sector, one of the, one of the things that we don't
19:33
do really well in this sector is we don't do marketing well in
19:35
this sector. Because tell me, because,
19:38
because at the end of the day, like this is a, this is a, this
19:40
is a sector that's that, that this is a sector that that
19:47
prioritizes relationships over marketing as one of the very few
19:51
sectors where you can, that you can collaborate with your
19:55
competitors, right? That's one of the various.
19:58
So like, for example, if we worked in the tech sector or if
20:01
we were, I don't know, in the banking sector, it's very rare
20:05
that BDMS from different organizations get together and
20:07
just sit down and have a chat in this.
20:09
It's almost, it's just a normal Monday thing.
20:12
We're going to all meet up and have a coffee for an hour and
20:15
then. Whatever, we'll do that every
20:17
day. So it's all it's so important to
20:20
know who your audiences. A lot of guys actually, I won't
20:25
even go down there because I'm an open account of words and I
20:27
must say it's something controversial that people are
20:29
going to hate me or but but I think it's important to know who
20:32
your market is. So when I got confident in the
20:34
back of mind, I'm always remembering that OK.
20:36
My my view is that I want looking at my content is support
20:41
mom and dad. I'm a guardian this POT and just
20:48
maybe anyone because ultimately they're the guys that are the
20:51
gatekeepers. They're the guys that are going
20:53
to be talking about or looking about the services that I have
20:56
to offer and what are they looking for, right?
20:59
Because I think a lot of people when, when we create our
21:01
content, what we do as providers is we, we create a lot, a lot.
21:08
And I'm talking to people, I already get angry.
21:10
They're like, well, no one's doing your content and do this
21:12
and that, that and that. And yeah, you can pay ads and
21:14
I'll pay a few ads sometimes as well to push content.
21:17
And I'm also learning in this space as well.
21:19
But I think what we have to understand is that you need a
21:22
random right for people to do your content.
21:25
Yeah. Creating content in itself is a
21:27
creative art and it's a, it's a it's a science as fault.
21:31
Like it is a science as well. Like you can't just create
21:35
content and think like you could probably master the like edit
21:40
the best content ever and normally look at it.
21:43
Yeah. Yeah, because, because, because
21:46
we walk into thinking that people are going to look at it
21:49
and really they always know right to look at their content,
21:52
where to be able to create content, we we have to earn the
21:55
right to look at their content. So, so a lot of that, what I'm
22:00
trying now at the moment is what I call content marketing, where
22:04
I will try to show you something at the start.
22:08
And it could be like, I don't know, this is how I was able to
22:13
get this cloud 2 to 1 funding. And if you like it, like message
22:18
me or something like that, I don't know.
22:19
But automatically that it trades, that it trades you and I
22:23
want to click and have a look or, and it has to be person
22:27
centric, right? Because at the end of the day,
22:30
people prefer to deal with people.
22:33
We don't want to deal with systems and processes.
22:35
I'm a Hoy from you. I'm a this guy because I know
22:39
you have a relationship with you.
22:41
So being able to articulate that online as well is is what I'm
22:46
constantly trying to figure out when I'm busting onto it is
22:50
tiring. It is tiring.
22:51
Like when I'm doing stuff, I'm like thinking, OK, what do you,
22:56
how do I, how do I earn trust? Also?
22:58
Yeah, it's important to be able to earn trust online.
23:02
What people don't realize is trust can be earned.
23:08
Trust can be given. For example, if I go to an event
23:12
and you go around and say, oh, let's just let's just I'll paint
23:16
this actually, sorry. We go in an event, I walk in the
23:18
door on my so we had like, obviously we've just started
23:22
podcast shift there so I can walk in the door and no one will
23:25
know me. And I would probably get pissed
23:27
off because I mean, like everyone should know who I am.
23:29
Like, you know, like I just done this and I just started out.
23:31
Why isn't why isn't no one showing me?
23:34
And there is like, yeah, we're not yeah.
23:36
And because no one knows me. No, no, no, no.
23:39
I haven't taken the time to build trust for rapport.
23:42
So often what we do as providers is we post contact just
23:46
aimlessly thinking like, hey, guys, I'm here.
23:49
Like and we walk in the room and like, who are you?
23:51
We don't know you and then we get annoyed and we get angry.
23:55
So that's a bad way to build trust.
23:57
There are two other good ways to build trust.
23:59
Another good ways to trust is by earning doing.
24:02
But the other other way to build trust is sometimes you need to
24:05
build your own platform, have people like yourself beverage of
24:08
this type of people. Because when you're also working
24:13
with other people, they also can endorse you in a way not in AI.
24:18
Guess I don't know if I'm offering you.
24:21
No, no, no, no, no. Almost in a dosing, almost in a
24:25
dosing way. And where, for example, I walk
24:27
in the room and and you, we were there together and you said, oh
24:30
God, same Tina Solomon's thing. This is Solomon's thing.
24:32
That's someone's to do that. I might not know the person, but
24:35
what you've done is you've you've you've set up platforms
24:39
for me so that people trust them.
24:42
Yeah. So when are we creating?
24:43
People need to see it. Yeah.
24:45
So when are we creating trust that?
24:46
We need to do that and that's probably podcast.
24:50
Yeah, actually. Kind of accidental podcast, but
24:53
that's a story for another time. But podcasting has definitely
24:57
opened plenty of doors that people that I wouldn't normally
25:00
would speak to or know of because they're in different
25:03
states or we're just in different places.
25:05
I can't always go to networking meetings in Frankston, let's say
25:10
that yeah, like I'm on the other side of town.
25:12
So this year gives you a platform to push it out, push
25:18
like the content. And then I also get to like
25:20
interview people, which is cool. So it means that I develop
25:23
instead of having like that coffee date that you want to
25:26
catch up after, you know, like you go to your networking
25:28
meeting or have a coffee or a virtual coffee, cut all that out
25:32
and just go straight for the podcast because yeah, I didn't
25:35
stuff around. Yeah, that's right.
25:37
That's right. And you and you, you're giving
25:39
yourself a, a voice where you know you can hand down it to the
25:43
to the community. It's the coolest thing is I get
25:46
to hear your stories and when I hear you get no, I do.
25:49
And I learn so much from it. So when people go podcast, I'm
25:53
like, well, actually, yeah, you create content at the end of it.
25:57
But I'm having a one to one conversation with somebody and
26:00
I'm understanding like they're wires.
26:03
They've gotten business What what you know, makes them feel
26:06
good. Like why they do what they do in
26:08
this sector because it is very niche, like why people are here
26:12
and what they do and what they deliver.
26:14
The podcasting stuff. Just pretty much I was like,
26:17
well, that's for everybody else. But today I've learned
26:19
something. Yeah. 100% yeah, so.
26:23
You can. Oh, we haven't even talked about
26:24
the name of your podcast. What's the name of your podcast?
26:27
How'd you get tonight? You know, it's so funny, you're
26:30
on the honest trip or you won't look at a lie.
26:35
I can tell you. Oh, you know, I just kind of
26:37
just, you know, just came to me to dream that the real the real
26:40
reality is. I was felt like the beautiful
26:43
thing about AI. I was sitting there and I'm
26:47
like, I, I literally said I want to do this.
26:52
And I was thinking about these and me and my colleague.
26:55
So Omar, if you watch this, big shout out to you.
26:58
So with just me and him, we're the marketing team and the
27:01
laundry. Yeah.
27:03
Well, literally we came up with the idea.
27:05
Obviously, it's not a new idea. It's done in America by someone
27:10
really famous. Then he gets to do all of this
27:12
stuff with celebrities, with the Hollings and stuff like that.
27:15
Yeah. And I thought to myself, you
27:16
know, I'm not going to reinvent the wheel.
27:18
It works. It's a proven concept.
27:19
So I'm just going to, I'm sure I don't know that we hadn't seen
27:22
anything like this in the sector.
27:24
I thought. And then so I started, you know,
27:26
putting on my ideas and chatting with tea and just kind of
27:28
throwing ideas and I was asking it to kind of cancel my ideas.
27:33
And then we and then we kind of came out and we fine trained it
27:36
and we're like, OK, we're happy with this.
27:38
And I said, wait, what are we going to call it?
27:40
And then I said this shit, I said to I said to change
27:42
everything. I said this, I said, I said a
27:45
little like, what did I say? I said this podcast is about
27:48
spotlighting, spotlighting people in the sector.
27:50
So the first three questions or two questions is about them, who
27:54
they are, what they do. And then the recipes are about
27:56
the sector. But this is not a serious
27:58
podcast. This is not a podcast where we
28:00
just talk about boring shoes shit.
28:03
This is a podcast where we have fun and the entertainment of it
28:07
is eating hot wings beautiful. AR my mate, best mate at the
28:11
moment. That helps me a lot at work
28:13
ChatGPT said. Lauren, I think they should call
28:17
a shift banter. I saw, I saw it and I said
28:20
that's the word shift banter. Yeah, because I think, I think
28:22
when I said in the when I was writing the thing, I said I'm
28:26
thinking of like this is a place where we can banter and stuff
28:30
like that one one of the so we should better.
28:33
So that's how we basically that's how we came up with the
28:35
name in terms of what the people that we have on our podcast.
28:39
Look, this is not just people who who I guess, you know, hold
28:44
titles in this sector, support workers, it's people with
28:48
disabilities as well, it's parents.
28:51
And obviously you've been EMCO support clinics and all that
28:54
kind of stuff. So it's literally anybody and
28:56
everybody in the sector, well that has to do that has has to
29:01
deal with the sector and it's just a place where we can just
29:04
have fun. We can eat some wings, we can do
29:06
it, and we can talk. What is one thing that you've
29:09
learned from podcasting if you're I think I've.
29:13
Learned one thing I've learned from podcasting.
29:15
Yeah. Is that you, you, you can learn
29:20
a lot about people by having just intentional conversations.
29:24
Like I I learned, I learned a lot about why people are in this
29:28
sector, what they do and it and it gave me a different respect.
29:31
Like I often see them and I shake their hand.
29:34
Now when I see them and I shake their hand, my my handshake and
29:38
my conversation with them are followed come from a deeper
29:41
respect because I know I not only know how far they have to
29:45
travel to do things or how far they have to travel to even come
29:49
to work and why they travel so hard to come to work.
29:53
Well, the reason why they ended up in the sector and how they
29:56
did it. Like, I mean like, I don't like
29:59
myself. We just accidentally stumbled in
30:01
this sector. But there are others that have
30:05
real limbed experience. You know, like, for example, one
30:10
of their first guests was Gigi and she was talking about how,
30:15
you know, they were at a birthday event and well,
30:18
Christmas party. And her dad went, walked out to
30:20
the car to get some presents. And all of a sudden they were
30:23
inside and they were screaming and shouting.
30:26
And they came out and her dad was left on the ground like hit
30:28
by a car as he was crossing the road with the prisons.
30:30
And from that moment on, she had to become a full time carer.
30:34
We did another podcast with another guy named Jack and the
30:38
amount of traveling that he has to do just to come to events so
30:41
that he can connect with us. He's traveling, he's driving
30:44
like 2. And it's so funny because up
30:46
until I thought this started Lincoln City, like just around
30:49
us. Yeah, because he was done
30:51
literally at every event I would go to and I'll shake his hand.
30:53
I was OK, mate, and this will walk off.
30:55
And not only did I learn about his why, but when I learned
30:58
about how far he had to travel this, I was like traveling like
31:00
2 hours every single day just so that he can build rapport, build
31:06
relationships, and just so that he could be able to add to the
31:10
sector and help other people and, and, and, and many more,
31:15
but there's so many more people. Yeah.
31:18
I think that's one of the biggest things I learned, you
31:21
know, podcasting. And then there's the bad stuff
31:23
that we learned about podcasting as well.
31:26
If you want to talk about. I think like, it's so funny.
31:31
Like I remember and I look like whether this goes up as a real
31:35
or not, I just don't know. But like, I it's so funny
31:38
because, you know, it's good to know.
31:41
It's like, I remember that. Like, so ever since I started
31:43
the podcast, you know, up until the point, I would walk into
31:46
spaces and there'll be like a group of people that will always
31:48
walk with me, always talk to me, that we're a group, not a group.
31:52
I mean people that I don't even know.
31:54
And I'm like, it's so hard to even have a conversation with
31:56
them. I know that they are a
31:58
conversation. I want to say hello.
32:01
They're just like just kind of obviously normally walk away and
32:05
that's fine. I think.
32:05
Yeah, that's asking. And you know what not it's not a
32:09
very hypothetical. I don't think it personal.
32:11
It's just a sector. There's like how many people
32:13
that work in this sector it's from.
32:15
But then the moment you do something out-of-the-box and you
32:19
create a bit of noise, all of a sudden all these people that
32:23
didn't have the tough, they didn't want to talk to you.
32:25
You'd be messaging them. They leave you on red or
32:27
whatever. All of a sudden turn around.
32:29
They're like, hey, how did you do this?
32:31
Can we can I can I, can I jump on And I'm like, yeah, I'm like,
32:35
I was talking to my mate about. I'm like, yeah, no, I mean, I
32:39
know that sounds bad. I know that sounds bad.
32:41
Only I said that as a joke just to, again, the banter part of
32:45
the. Yeah.
32:47
But look like, hey, a lot of people that know is that I have
32:50
new sorts of like, I'll just say it is that it is.
32:53
I can be a bit insensitive sometimes.
32:54
But yeah, I think the most important thing is that I've
32:59
learned in this sector is that it's like we have our KPI's.
33:02
Yes, we can. Yeah, we have our roles and what
33:04
we do in our roles and for our companies.
33:06
Yes, that's all important. Like again, like this is we
33:10
don't work in the corporate sector.
33:12
In this sector, relationship building is so important.
33:15
So, you know, don't be that guy. Don't be the guy that just walks
33:21
in and you only want to talk to the people that you perceive
33:23
that can only give you value. You know, say hello to the
33:27
people that you wouldn't probably go the way I say hello
33:30
to because you don't know. Yeah.
33:32
I was watching out and this is probably a really dumb example
33:35
but it's one of my favorite movies.
33:36
Intune. I don't know the internship, the
33:38
Google One. Have you just watched that
33:39
intern? Yes, I have.
33:41
Yeah, OK, so you were there. So there's a scene there was
33:44
that guy that's he's going to set those like mine and he's
33:46
constantly typing on his keyboard.
33:48
And then the guy that's supposed to be the guy that's going to
33:50
get the Java at Google and he's kind of like the hot job or
33:55
stuff, whatever. And, and he's constantly mean to
33:57
this guy and, and he's constantly mean to everyone else
33:59
around. Anyway, Long story short, so it
34:01
turns out that that that guy that everyone's just kind of
34:05
ignoring is actually kind of a big deal and doesn't reveal it
34:08
to the end of the movie where the guys that had no mobile guys
34:12
that were kind of our task people ended up getting a job.
34:15
And I say that because it's important in this sector.
34:18
It's important to value people. It's important.
34:21
It's important to value people in value people, value
34:24
relationships. Like this is not just a
34:26
transactional space. Yeah, like there's so many.
34:30
I can't even count family times where I've gone from maybe
34:34
company to company. I've gone from different job to
34:37
different job. And I've seen this person move
34:39
from here to here to here to here, and they're constantly
34:41
moving up. And as we move up there,
34:43
everyone's moving up. And yeah, and maybe the guy that
34:47
you were ignoring might be your boss tomorrow.
34:49
Do you know the interesting part, like when I podcasted,
34:53
there's been a few people that have podcasted at the start of
34:56
their career and you're right, because I see them now and I'm
35:00
like, Oh my God, look at all the cool things have done a long
35:03
way. I'm so glad that I didn't put
35:07
them to the side. I'm really glad that I still
35:09
went ahead and pursued them because they, you know, like I,
35:12
I feel like I'm a part of their story because I've got their,
35:14
their time in the sun. Like they can talk about what
35:17
they did and where they are. And I like there's a few of them
35:19
that I want to catch up with and podcast and do like a live
35:22
update because I feel like they need it because like where they
35:25
started to where they are now completely different.
35:28
I agree with you, but you know, also I was just thinking, so I'm
35:31
totally off my script. Totally.
35:33
We're we're off, yes. Yeah, that's all good.
35:35
Well. You know, but I was just
35:38
thinking like, there have been times that I've been to Expos
35:41
and all that stuff and I'm terrible with that.
35:44
So I would turn up to the Expo or turn up to the meet and
35:47
greets and the networking and somebody would talk to me and
35:50
they'd say, Sarah, I saw this, I watch this, but I realized that
35:53
I can't put all of them together.
35:55
The like a lot of what I'm trying to say is a lot of people
35:58
watch your content and you don't realize they're watching your
36:00
content. They're watching it from afar
36:02
and they may never say anything to you.
36:04
I think sometimes I'm might give.
36:08
I think people might be intimidated to come near me or
36:12
to talk to me. Yeah, yeah.
36:14
I see. And absolutely.
36:15
And I I also agree with you that like that's happened to me as
36:19
well. Yeah.
36:20
I mean, I just think, yeah, it's tough.
36:23
Like we can't be all things everybody.
36:24
We can't remember everybody. We can't.
36:26
But it's important to be intentional.
36:30
I think, You know, I mean like it's and you're in a space and,
36:33
you know, you have a certain level of influence.
36:37
You know, don't be that guy. Don't be that guy.
36:40
You know, be, be the person. It's important to be the likable
36:43
person. And I didn't say that because,
36:45
you know, we we want to be likable, but because we want to
36:48
work with people in this, the more if if we set ourselves up
36:52
for success, then we we put us as we, we set ourselves up to
36:56
position ourselves to be able to have a greater influence and be
37:00
able to help people. Yeah.
37:02
So, you know, be, be the people, be a person of the people.
37:07
Yeah, I know, I know it sounds really dumb.
37:09
And I'm saying probably, I'm, I'm probably showing you my
37:14
intrusive thoughts at the moment.
37:16
Well, you know, I, I feel that because we've had support worker
37:19
backgrounds in our careers, we've had to go into situations
37:24
where we didn't know somebody or we'd have to work very quickly
37:27
to get to know as much as we could to make sure we could
37:30
support somebody really well. I sort of think that's, that's
37:33
probably had a helping hand when it comes to networking because
37:36
you are put in for situations and you're going to see your
37:40
people that you may never have met before and you've got to put
37:42
yourself out in the station. And this is where support work
37:46
like this is where I find we don't make support work sounds
37:49
as professional as it really does does deserve to be because
37:52
these are the skills that we got because of support work.
37:55
Yeah, yeah, and, and, and, and you're right.
37:57
And just to stem off that, I think, you know, for me
38:01
personally, a lot of what I do is I love to help people.
38:04
I don't care if you, I don't care if you are a competitor.
38:07
Like today I was an event and this guy was a new provider.
38:11
He comes up to me and he's just like, yeah, the worst thing.
38:14
So before I even say that, the worst thing is when you're in an
38:16
event, right? You're in a pain event and you
38:19
want to be the guy that do you pay for crap and you come in and
38:23
you want to push your content and be like, And the worst thing
38:25
is like when you're we're a super provider and then another
38:28
super provider is this like we're a new business.
38:30
Can you send us some participants?
38:32
OK, so that happens to me a lot, but I mean, I, I will still
38:36
entertain the conversation, but I but because of, because of my
38:40
support work background, I won't shut, I won't shut down a
38:43
conversation. I will, I will go out to talk
38:45
the person. So in that time, So what
38:48
actually happened was I said I set them down.
38:50
So we had them for 6 minutes and 6 minutes.
38:53
OK, quickly tell me exactly what to do.
38:56
A rather piece of technology you need to XYZ.
38:58
This is I can't give you participants, but man, like
39:00
this, this is my number. You need help, Just give me a
39:03
buzz. Yeah.
39:05
And again, like in this sector, like this is, it's not just
39:09
about us. It's not yes, we work for
39:11
companies, but it's not about us.
39:12
It's about the people that we support.
39:13
The sector actually want better outcomes and we need to.
39:17
Then we need to have more collaborative conversations
39:21
because there's a piece of pie for everybody in this sector.
39:24
Collaboration is a lot easier than what we make, and I feel
39:28
like sometimes we put the sock on things and we don't need to.
39:30
Like, you're a podcaster. I'm a podcaster.
39:32
Yeah, it's fine. Yeah.
39:34
Yeah, yeah, yeah, absolutely. You get, you got the edit, I get
39:38
the edit. That doesn't, doesn't bother me
39:40
at all because at the end of the day, it's making sure that we've
39:42
got this message out there to the people that we serve.
39:44
But you know, we can collaborate, we can work
39:47
together because we need a whole life approach.
39:49
And I think that there has been my, I think my, it is if you're
39:55
going to work with providers that don't see somebody with a
39:58
full life approach, from support workers to Stock 1 and suppliers
40:02
to OTS to ally young people, we can't all work together.
40:05
The person doesn't achieve the goal that they really want.
40:08
They get to be as independent as they need to be because we've
40:12
become human bollards. A lot worse for support workers
40:16
listening today. What do you wish more people
40:19
understood about their roles? Now, what they're doing, it's
40:22
it's not what yeah, what they what they're doing is it's more
40:28
than just a job. What you're doing as a support,
40:31
It's more than just a job. And you need to be able to see
40:35
your role as a person who is a champion, is a champion for, for
40:41
people that he would call. You need to be able to see your
40:45
role as a capacity builder and see yourself as a support
40:47
worker. Often you can, I think there are
40:50
negative connotations today, like when you think of like
40:53
support work and a lot of people kind of like, oh, just a support
40:56
worker and, and it's kind of lost.
40:59
It's, it's kind of lost it's, I don't know, like it's what's the
41:05
word? It's lost it's and it's lost its
41:08
professionalism and a bit yeah, as lost its professionalism
41:12
because a lot of people just think like, yeah, it's just a
41:14
job or whatever. Like I'm just, I'm just a
41:16
support, I'm just a support worker.
41:17
But you're not you're, you're a capacity builder, a capacity
41:22
builder. You're when you look after work,
41:28
your focus should be OK. For example, if on a scale of 1
41:32
to 10, if my client, if my client, OK, look, we're not even
41:36
going to look at a week to week. Let's just look at it first of
41:39
January to the to the end of December.
41:42
All right, So if my client on a scale of 1 to 10 in terms of
41:46
cooking is ranked at a is ranked at a two or three and your goal
41:54
should be at the end of the year.
41:56
This guy should be able should be sitting at a 5 or 6.
42:01
And I think like that's if you're a support worker and
42:05
you're listening. I heard a professionalism of
42:07
support worker again and understand that your role holds
42:11
so much importance. It might not mean anything, it
42:14
might not. It might just be a job for you,
42:16
but to the person you're supporting, it's everything to
42:19
the IT may mean that they're able to get up.
42:22
It may mean that they're able to have community.
42:25
If you've never, never, ever experienced not having
42:28
community, so and you may not, you may be very primitive and
42:33
not be able to relate to any of the things that the people that
42:36
we support go through, but empathize, have some empathy,
42:42
you know, try and and put yourself in their shoes, see
42:46
what they're going through. And that requires a lot of
42:48
intentionality coming into work as a support worker.
42:51
It requires intentionality. You need to physically be there,
42:55
nurse yourself in your job thinking, OK, like I'm going to
42:59
marry this person from A2 start a letter two this year.
43:02
And by the end of the end of the year, I want to see this start
43:05
as a three or four or A5. And maybe his only capacity, his
43:09
his greatest capacity will only ever be a three.
43:12
But if you get in there, that might, that might mean, OK, I
43:17
got him to a three. Like it might just mean like
43:20
that to you, like, well, OK, I got him to a three.
43:22
But to him, you've just given him something.
43:25
You've given him or her something.
43:27
So I think I'm here. I think, you know, if you're a
43:29
supporter, can you listen to this, understand the importance
43:32
of your role, you know? Yeah, understand the importance
43:34
of the role, like you, in terms of the role that you play in
43:39
society and the community. You're keeping, you're keeping
43:42
these people safe. You're keeping them safe.
43:44
They're vulnerable. They're vulnerable people left
43:47
alone. So it's I've seen so many
43:52
participants who families are not there and they've had to,
43:57
they've had to die alone. You know, you might, but it's a
44:02
blessing to be able to be in that situation, to be able to be
44:07
like, OK, like you're not. As long as you're long enough, I
44:10
get it to be with you. I'm going to be with you.
44:12
We do. And I think it's important to
44:14
realize as well, like, like, since you get to do this, like
44:20
if, if, if you do this, if everything kind of runs out of
44:23
your head made me understand this.
44:25
Like this is something that you get to do.
44:28
You get to be a part of someone's life.
44:30
You get to help. And I think in all of us,
44:33
there's this, there's this, there's this.
44:36
There's something built in all us where we want to keep back,
44:39
where we want to help. Yeah.
44:41
And you get to do this. You get to wake up in the
44:44
morning and not have to worry about, you know, not like, I
44:47
don't know, adding to the system, you know, or adding to
44:50
the man or the guy sitting at the top of the ladder.
44:53
That's not your safe, though. You're working in a sector where
44:55
you're dealing with people and you get you get to help them,
45:00
you get to add value to their life.
45:02
You get to bring sunshine into their life.
45:03
You get to bring joy, happiness into their life and like.
45:07
Do you get jealous? Like do you get jealous when you
45:10
see people out and about? Now, God damn, I love to be a
45:13
support worker right now. Look who you get to work with.
45:16
Look at the fun you get to do. Look at all the experiences you
45:20
get. And you would not have got this
45:21
experience unless you were a support worker.
45:23
I often think that and then especially in office, you know,
45:28
you know, I want to be out and about with you.
45:30
Like I don't I don't really want to be in office.
45:33
I thoroughly enjoy being with you.
45:36
That part as well. Like I know sometimes people go
45:40
we support with all they do. They go into the movies and they
45:43
go bowling. It's more than that.
45:45
Like the people that. We see it's moving funny.
45:48
I know you talk about shift banter, but my God, the banter
45:52
that I ever had with the people that we've served, it's Trump
45:55
Notch. I don't think anyone compete
45:56
with that. Like if you want to like a day
45:59
where there's big times where I was thinking, wet myself out of
46:02
laughter just purely because it's just so damn funny.
46:05
Yeah, one of the one of the things I got to do as a support
46:07
worker was I used to support this part years ago and he never
46:12
got to say goodbye to us that his dad passed away, never got
46:15
to say goodbye to us. That.
46:18
And I was honored to be able to drive him from Sydney to Jesus.
46:23
I can't remember the best. I was behind Newcastle.
46:25
It was about a four hour drive. We drove there and I took him to
46:29
the grave and he got to say goodbye to his dad and, and, and
46:34
and driving back. But being able to be part of
46:36
that movement, like man, like I'm not seeing that.
46:40
I guess I get to drive, I get to have these funny conversations.
46:44
We're reliving all, the all the memories that he had with his
46:47
father, being able to witness that and being able to be a part
46:50
of that environment that was just between him and his dad.
46:54
But yeah, I, I was given the, I got the opportunity to be a part
46:59
of that. And yes, like it was only
47:01
driving him and, and, and making sure that he got his safety and
47:05
showing back. But if I didn't do it, like he
47:08
wouldn't have had that opportunity.
47:10
I also want to, I also want to say as well, on the flip side,
47:16
if this is a job for you and you know, you, you, you know, you
47:20
just see the cash and the check. This is not the sector, if you
47:23
will support that and you're thinking this is on this.
47:27
I heard on the Facebook, what is it like one of the group things
47:31
that this was a great job or you get to go to the football and go
47:35
to the movies. Not the jump for you.
47:37
It is. I've had people go, I have to do
47:39
personal care. I was like, yes, it's a part of
47:43
being a support worker. These are the things that, you
47:45
know, like it's not, it can be sold as something that's quite
47:49
delightful and, you know, it looks like fun.
47:51
But there is the flip side of responsibility for somebody
47:54
vulnerable assisting somebody to to support them to eat.
47:57
There is personal care. There is following the support
48:00
plans in place for behaviours of concern.
48:02
Like there is all that stuff. Yeah, I there is the fun stuff.
48:07
But it you, like you said, you have to kind of, you have to
48:10
love it, you have to allow people.
48:12
Absolutely. And and if and if you're
48:14
listening to this and this is just a job and this is just a
48:18
paycheck for you, you're in the wrong sector to be as, as, as,
48:23
as that is. You're in the wrong sector and
48:25
you're doing yourself a disjustice while staying here.
48:27
You're doing the clients you support and disjustice while
48:29
staying here. Because our clients know, I
48:31
can't say when we're just rocket when we're there because it's
48:34
just a paycheck. I mean, when, when, when, when
48:36
body, soul, spirit or or whatever makeup is.
48:40
And, you know, you don't have to tell me.
48:42
Like you can walk in a room and you sit with someone and you
48:45
don't have to tell me whether I don't have to.
48:47
You don't have to say anything to me if you don't like me.
48:49
Like I don't know that you don't like me.
48:51
I don't know if we're having a chat and you don't want to talk
48:53
to me because your body will just radiate that energy.
48:57
I mean, just in like your participants will learn.
49:00
The participants will learn, Yeah, that you don't want to be
49:02
there. They have already kicked you
49:05
before you walked in the room, they have looked you up and
49:07
down, they read your body language, then they can
49:10
understand your tone, everything that you say and how you present
49:13
yourself. So when you are your very first
49:16
time you turn up to support somebody, the way you turn up is
49:20
so important because I reckon it's probably the first,
49:23
Probably the 10 seconds you walk in that room never already made
49:26
the judgement about you. Absolutely.
49:28
And if you want to say this sector, then then do everything
49:32
you need to do to learn how to be a great support worker and
49:35
understand what capacity building is and what that would
49:38
look like for working with your participant.
49:40
So what do you see, do you see or predict in the NDIS space for
49:45
the next couple of years? Here you're the big work.
49:49
I think you kicked the ball out. It's out of my pay grade.
49:57
Yeah, jeez, look, I think what do I put?
50:00
What? What do?
50:02
What do you, what do you predict?
50:03
Yeah, that's right. You're in Seals.
50:05
There's a lot going on there. Yeah, look, I think I see in the
50:10
next, I think, I think they'll be wedding out of bad providers.
50:14
I anticipate more funding cuts. So that's only to ensure the
50:19
stability of the of the spin. I anticipate that a lot of
50:23
people will also drop off the spin as well because, you know,
50:27
I think there's lots to do at the moment.
50:30
They're doing like a reassessment of participants
50:33
that are currently on this thing and that's coming shortly.
50:35
So I think I think in terms of whether it's going to be here or
50:40
not, I see here, I think that in say the NDIS is good or for us
50:46
here and for all the participants, it's great.
50:48
It's a great initiative, it's a great steam.
50:50
I think that providers need to be working together to ensure
50:57
that this scheme is sustainable. The whole sector needs to work
51:02
together to ensure that the NDIS.
51:04
I think what we often do is we often pass the life again.
51:07
We will put all the pressure on the NDI to come up with the
51:09
answers, but the reality is, is that they don't necessarily have
51:13
all the answers. Yeah.
51:16
I think the in the near future there'll be more of a
51:19
collaborative space between providers and the NDI.
51:23
Yep, I know that they're, they do already talk.
51:25
But I see in the near future that, that there's been more of
51:30
a streamline of collaborative talks between providers and the
51:34
NDIS and how they can work together to make the scheme more
51:37
sustainable because, because and, and I think there is sorry
51:43
and the reason why I, I just sort of know not the reason why,
51:46
but by doing so, it will just produce better outcomes for the
51:49
participants. And ultimately, that's what.
51:51
That's what we're here for. That's what we all want and
51:53
that's what we're here for. So, you know, I think that's
51:57
what they'll probably do in general.
51:59
So what excites you the most about the future of marketing in
52:03
the NDIS community sector? You know, I love this.
52:09
I what excites me most, I think what excites me most is at the
52:16
moment, there's a lot of movement around AI.
52:19
AI has been really slow to roll out in our sector again, because
52:23
we tend to prioritize relationships and face to face
52:28
value conversations and meetings.
52:32
A lot of marketing is face to face value.
52:34
The way the world is moving, it's moving online.
52:37
It's it was already online years ago.
52:39
The disability sector is as being very, very slow again,
52:42
coming back to the way we way we work in this sector, we work
52:47
face to face. Yeah, but it really excites me
52:49
because I think what we're going to see is a lot more innovation
52:54
around marketing. Marketing this sector is so, so
52:58
boring. And in this, in this, I was
53:00
actually saying this to to a business, I had an event.
53:04
And I'm saying I think what we'll see is we'll see a lot of
53:10
the great, a lot of what we see outside of this sector of all of
53:14
the great modeling concepts that we see that's on the sector.
53:17
We'll see that stuff coming into this sector.
53:20
What we'll see is we'll see a lot of people, Yeah, we're
53:24
already doing, we'll see a lot of people finally understanding
53:30
a lot of people like will see a lot more high quality marketers
53:37
see. I also think we'll also see a
53:41
high increase in outsourcing the marketing, which, which will
53:46
also be which, which will also be great on below businesses
53:49
because it means that they'll get a lot of, you know, quality
53:52
productions talk, quality ads and stuff like that.
53:57
I think yeah, what we will see in the future is more high
54:01
quality as people begin to understand how people buy, how
54:05
people consume, how people research.
54:09
Because there's there's, there seems to be a, there's a better
54:12
understanding now and there'll just be a flown effect from
54:15
there because at the moment, as I said, marketing this sector
54:19
suck. So.
54:22
I, it just feels really like it. I, I just, I, I get why we use
54:25
AI. I get why we use stock images,
54:27
but I feel like we could use the people that we've got in our own
54:31
services, their pictures and what they're achieving and, and
54:33
show you that more than somebody that's not even gonna use your
54:37
service. I find that hard and drawn to
54:40
that. I'm yet to see you might be the
54:43
first one. You're ready for this.
54:44
I am yet to see anyone advertise a seal house where the person
54:48
that we serve and actually lived in that house, one of the
54:50
residents hold a camera, go through the house, say I need a
54:54
roommate. I'd love to see that.
54:58
It'd be one of those things that I would love to see because that
55:02
ownership of this is my house. This is, you know, I live with
55:05
someone's Frank and blah, blah, blah.
55:07
And this is a like, you know, this year is a room that we
55:10
haven't got a roommate yet. We're looking for somebody to
55:12
live with. I would love to, but they're
55:14
holding the camera. They've got all control or even
55:16
like a walkthrough of the sale house.
55:18
So they've got the camera and they're like, yeah, and I've got
55:21
this in the kitchen. I've got this, this and this.
55:23
And what's important to that person that lives there, not us,
55:26
because what you and I see is completely different to somebody
55:29
that actually wants to live there.
55:30
I would just die for that type of constant.
55:33
I'm waiting. Well, a lot of, a lot of, a lot
55:36
of the marketing and look, and I say this because when I start, I
55:39
was probably really guilty of it as well as I've kind of found my
55:45
feet in this space and, and done research and trying to
55:49
understand how, how, how people in this sector are purchasing
55:53
and how they're buying and what are they're looking for.
55:56
You know, a lot of a lot of the stuff that I see in the market
55:59
today where marketing has just been traffic shooting, to be
56:02
honest, you know, just people just boosting their own egos
56:06
and, and stuff like that and look like whenever like it is
56:09
what it is. You know, like we see that
56:11
across all sectors because, because, because we often talk
56:15
about personal branding, right? Like you know, you know people,
56:19
you know, you have to tie personal branding, you know, to
56:23
and I guess you yourself are a personal brand and then you
56:27
know, you kind of have to your business gets the leverage off
56:29
that. Yeah.
56:32
But, and that is true, the flying dance is how to do it
56:37
well without treating your everyone and do it in a way how?
56:42
To do it ethically in here in this center, how do we do it
56:45
ethically? Yeah, How do we do it ethically?
56:47
That puts the participant first because yes, people buy from
56:51
people, people deal with people. So if your face is tied and you
56:56
know, we see like, for example, we see it in the NRL, like like
56:59
every single and a real player athlete is it is its own
57:02
personal brand. And usually when different teams
57:05
will increase, I guess they're increase, they hope they will go
57:10
out and they'll buy like the best, the best person, the best
57:13
brand, you know what I mean? They'll they'll go and pull that
57:16
person on that tag because he's got a big personal brand and the
57:18
skill set that they can bring. So I guess similar concept, but
57:22
we don't do it well. And I think things will begin to
57:25
change as we begin to educate. And actually was thinking about
57:29
this the other day. Something that I want to take on
57:32
as a personal project this year, once I went automatic, maybe
57:35
this year or next year is I'd like to start helping, start
57:40
helping providers, maybe even putting on a workshop or
57:42
something if I can get it past my team.
57:45
Because there might be like, dude, we can't.
57:47
They don't have see things out of the bag.
57:48
I you know, there's, I think there's something in it like how
57:51
do you personal brand and how do you market in a sector that is
57:55
not always very sexy? Yeah, yeah, yeah.
57:58
Well, exactly, Exactly. How do you do it?
57:59
Because the reality is we're not going to create content that's
58:02
going to go viral. I mean, we're creating content
58:05
for the people that consume their brands or consume in the
58:07
sector. So, you know, yeah, it's a
58:12
tricky one. But what I'm hoping for and what
58:15
I'm predicting is better quality, better content and a
58:21
better understanding of how we leverage personal branding and
58:25
also be able to be respectful to the companies we wait for.
58:29
Yeah. So just to where you're at the
58:34
company, how does anyone contact you in regards to the company
58:38
that you work for? What is the best?
58:40
Contact yes and best contact for me is you can contact me or
58:47
contact me directly or my e-mail address.
58:50
I don't know if I should say that over here or put it in the.
58:53
Description. Is it one of those ones that
58:55
like LinkedIn or is it an e-mail?
58:57
Yeah, Yeah. So it's just e-mail or LinkedIn.
59:00
LinkedIn. I'm always on LinkedIn.
59:02
I'm not LinkedIn more than I am on Instagram or actually because
59:05
I do manage all of our socials. Yeah.
59:08
So you can contact me on on social media.
59:11
So allowing community care on Instagram, shift banter on
59:14
Instagram, shift under score banter or Stallman Raptor on
59:18
LinkedIn. Yeah, yeah.
59:21
Or we can just contact me directly.
59:24
And you listen to Shift Banter. What platforms is your podcast
59:28
on? And so we're on YouTube, we're
59:31
on Instagram, we're on TikTok. So I don't even know how to use
59:35
TikTok. To me, I'm so, yeah, I have no
59:37
idea. So we're on TikTok, we're on
59:39
Instagram, we're on YouTube and. Spotify, thank you so much for
59:46
being on the podcast you're a thrilled to talk to.
59:50
Thank you so much. Cheers.
59:54
Cheers.