Mid-Year Marketing Performance Review – Identify the top performing revenue channels and make adjustments for a strong finish for the second half of 2018!
On this episode, Brian Hansford, VP of Client Services at Heinz Marketing hosts Sam Melnick, VP of Marketing at Allocadia. Look for the full transcription on our blog starting Monday, 5/28/18.
In this episode we're talking about a mid-year review. As Sam says, "It all starts with the plan. So whether you're planning for next year or whether you're looking at what's going on in real time, measuring performance in real time or if you're doing that kinda half year look back, to me, it all starts with the plan. That's your roadmap. You set out your intentions. You set out where do we wanna spend…
The skinny
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