Latest / Make It Happen with Iyia Liu
Why I Paid Kylie Jenner $300k For 1 Photo
I once paid Kylie Jenner $300,000 for a single Instagram post promoting my shapewear business.
It was a huge amount of money for one post - but it also taught me a lot about the power of influencer marketing and what actually makes an influencer campaign work.
In this episode, I’m sharing the story behind the $300,000 post, why I decided to do it and what I’ve learned about influencer marketing from building and marketing my own businesses.
I get into why bigger isn’t always better when choosing influencers, how micro and nano creators can be a great place to start and why…
The skinny
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