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How Long Before a Business Becomes Profitable: The Quit Line That Decides

The honest answer to how long a business takes to become profitable is years, not months. The Office for National Statistics measures survival over five years, and only 39.4% of UK businesses started in 2018 were still trading at the end of one.

But that number will not save you, because you are not going to make this decision at month thirty with a spreadsheet. You are going to make it on a bad Tuesday in month seven.

This episode is about the quiet stretch nobody plans for — no sales, no signal, nothing broken enough to fix — and the three questions that produce one dated sentence, so that…

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