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How to Price Your Offer So It Actually Converts · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  When
• 0:00
  it
• 0:00
  comes
• 0:00
  to
• 0:01
  planning
• 0:01
  launches,
• 0:02
  the
• 0:02
  number
• 0:03
  one
• 0:03
  question
• 0:03
  we
• 0:04
  get
• 0:04
  from
• 0:05
  potential
• 0:05
  clients
• 0:06
  is
• 0:06
  about
• 0:07
  pricing.
• 0:08
  What
• 0:08
  should
• 0:08
  we
• 0:09
  price
• 0:09
  it
• 0:10
  and
• 0:10
  how
• 0:10
  do
• 0:10
  we
• 0:11
  go
• 0:11
  about
• 0:11
  that?
• 0:11
  So
• 0:12
  pricing
• 0:12
  can
• 0:13
  feel
• 0:13
  like
• 0:13
  the
• 0:14
  ultimate
• 0:14
  Goldilocks
• 0:15
  problem.
• 0:16
  Right.
• 0:16
  If
• 0:16
  you
• 0:16
  set
• 0:16
  it
• 0:17
  too
• 0:17
  low,
• 0:17
  people
• 0:18
  may
• 0:18
  not
• 0:18
  take
• 0:18
  it
• 0:19
  very
• 0:19
  seriously
• 0:19
  or
• 0:20
  think
• 0:20
  it
• 0:20
  is
• 0:20
  valued,
• 0:21
  have
• 0:21
  any
• 0:22
  value
• 0:22
  essentially.
• 0:23
  Or
• 0:23
  if
• 0:23
  you
• 0:23
  price
• 0:23
  it
• 0:24
  too
• 0:24
  high,
• 0:24
  some
• 0:25
  people
• 0:25
  may
• 0:25
  not
• 0:25
  even
• 0:26
  give
• 0:26
  it
• 0:26
  a
• 0:27
  second
• 0:27
  thought
• 0:27
  to
• 0:28
  actually
• 0:28
  purchase
• 0:29
  it.
• 0:29
  It
• 0:29
  really
• 0:30
  is
• 0:30
  something
• 0:30
  that
• 0:30
  is
• 0:31
  a
• 0:31
  make
• 0:31
  or
• 0:31
  break
• 0:31
  for
• 0:32
  a
• 0:32
  lot.
• 0:32
  Yep.
• 0:33
  So
• 0:33
  today
• 0:33
  we're
• 0:33
  going
• 0:33
  to
• 0:33
  be
• 0:33
  unpacking
• 0:34
  the
• 0:35
  base
• 0:35
  pricing
• 0:36
  mistakes
• 0:36
  that
• 0:37
  we
• 0:37
  see
• 0:38
  our
• 0:38
  clients
• 0:38
  make
• 0:39
  along
• 0:39
  with
• 0:39
  some
• 0:40
  best
• 0:40
  practices
• 0:41
  and
• 0:41
  strategies
• 0:42
  that
• 0:42
  we
• 0:42
  think
• 0:43
  will
• 0:43
  work
• 0:43
  really
• 0:44
  well.
• 0:44
  So
• 0:44
  when
• 0:44
  we
• 0:44
  talking
• 0:45
  about
• 0:45
  upsells,
• 0:45
  downsells,
• 0:46
  tiered
• 0:47
  offers,
• 0:47
  all
• 0:47
  things
• 0:48
  pricing
• 0:48
  to
• 0:48
  help
• 0:49
  you
• 0:49
  maximize
• 0:49
  your
• 0:49
  revenue
• 0:50
  without
• 0:51
  tricking
• 0:51
  anyone.
• 0:52
  And
• 0:53
  I'm
• 0:53
  going
• 0:53
  to
• 0:53
  be
• 0:53
  sharing
• 0:53
  a
• 0:53
  story
• 0:54
  of
• 0:54
  my
• 0:54
  client
• 0:54
  who
• 0:55
  added
• 0:55
  one
• 0:56
  $500
• 0:56
  upsell
• 0:57
  to
• 0:57
  his
• 0:57
  offer
• 0:58
  and
• 0:58
  it
• 0:58
  ended
• 0:58
  up
• 0:58
  generating
• 0:59
  over
• 1:00
  $75,000
• 1:01
  in
• 1:02
  revenue.
• 1:03
  So
• 1:03
  let's
• 1:03
  get
• 1:04
  into
• 1:04
  number
• 1:04
  one,
• 1:05
  which
• 1:05
  is
• 1:05
  the
• 1:06
  alignment
• 1:06
  of
• 1:07
  your
• 1:07
  buyer
• 1:07
  and
• 1:07
  your
• 1:08
  actual
• 1:08
  price
• 1:08
  point.
• 1:09
  Because
• 1:09
  this
• 1:10
  I
• 1:10
  think
• 1:10
  is
• 1:10
  the
• 1:10
  biggest,
• 1:11
  I
• 1:11
  would
• 1:12
  say
• 1:12
  point
• 1:12
  you
• 1:13
  need
• 1:13
  to
• 1:13
  focus
• 1:13
  on.
• 1:14
  Right.
• 1:14
  If
• 1:14
  you're
• 1:14
  talking
• 1:15
  to
• 1:16
  small
• 1:16
  businesses
• 1:17
  or
• 1:17
  even
• 1:17
  small,
• 1:18
  if
• 1:18
  you're
• 1:18
  talking
• 1:18
  to
• 1:19
  people
• 1:19
  who
• 1:19
  are
• 1:20
  starting
• 1:20
  a
• 1:20
  business
• 1:21
  and
• 1:22
  it's
• 1:23
  X
• 1:23
  amount
• 1:23
  of
• 1:24
  thousands
• 1:24
  of
• 1:24
  dollars,
• 1:25
  you're
• 1:25
  probably
• 1:26
  out
• 1:26
  priced
• 1:27
  in
• 1:27
  that
• 1:27
  sense,
• 1:28
  wouldn't
• 1:28
  you
• 1:28
  think?
• 1:29
  Yeah,
• 1:29
  for
• 1:29
  sure.
• 1:30
  I
• 1:30
  think
• 1:30
  about
• 1:31
  this
• 1:31
  a
• 1:31
  lot
• 1:32
  in
• 1:33
  my
• 1:33
  launch
• 1:33
  services
• 1:34
  offer
• 1:35
  because
• 1:35
  my
• 1:36
  like
• 1:36
  top
• 1:36
  tier
• 1:37
  launch
• 1:38
  I'm
• 1:38
  launching
• 1:38
  for
• 1:39
  you
• 1:39
  service
• 1:40
  is
• 1:40
  very,
• 1:41
  very
• 1:41
  expensive
• 1:42
  to
• 1:42
  the
• 1:42
  point
• 1:43
  where
• 1:43
  a
• 1:43
  lot
• 1:43
  of
• 1:43
  smaller
• 1:44
  coaches
• 1:44
  who
• 1:44
  are
• 1:44
  running
• 1:45
  programs
• 1:45
  that
• 1:45
  may
• 1:45
  be
• 1:46
  getting,
• 1:46
  get
• 1:46
  20
• 1:47
  to
• 1:47
  30
• 1:47
  people
• 1:48
  in
• 1:48
  it.
• 1:48
  Like
• 1:49
  it
• 1:49
  wouldn't
• 1:49
  make
• 1:49
  sense
• 1:50
  for
• 1:50
  them
• 1:50
  because
• 1:50
  the
• 1:50
  revenue
• 1:51
  is
• 1:51
  not,
• 1:52
  they're
• 1:52
  not
• 1:52
  going
• 1:52
  to
• 1:52
  get
• 1:52
  any
• 1:52
  ROI
• 1:53
  because
• 1:53
  any
• 1:53
  profit
• 1:54
  they
• 1:54
  make
• 1:54
  is
• 1:54
  going
• 1:54
  to
• 1:54
  go
• 1:55
  to
• 1:55
  paying
• 1:55
  me
• 1:55
  to
• 1:55
  help
• 1:55
  them
• 1:56
  out.
• 1:56
  So
• 1:56
  it's
• 1:57
  really
• 1:57
  about
• 1:57
  creating
• 1:57
  your
• 1:58
  offers
• 1:58
  in
• 1:58
  a
• 1:59
  way
• 1:59
  that
• 2:00
  your
• 2:00
  ideal
• 2:01
  client
• 2:01
  can
• 2:02
  assess.
• 2:03
  And
• 2:03
  maybe
• 2:04
  and
• 2:04
  what
• 2:04
  I'm
• 2:04
  doing
• 2:04
  to
• 2:05
  kind
• 2:05
  of
• 2:05
  combat
• 2:05
  this
• 2:06
  is
• 2:06
  instead
• 2:07
  of
• 2:07
  having
• 2:07
  like
• 2:08
  all
• 2:08
  in
• 2:08
  support
• 2:09
  offer,
• 2:09
  I
• 2:09
  want
• 2:10
  to
• 2:10
  do
• 2:10
  some
• 2:10
  sort
• 2:10
  of
• 2:10
  like
• 2:11
  group
• 2:11
  coaching
• 2:12
  consultation
• 2:13
  launch
• 2:13
  offer
• 2:14
  where
• 2:14
  you'll
• 2:14
  get
• 2:14
  access
• 2:15
  to
• 2:15
  me,
• 2:15
  you'll
• 2:15
  get
• 2:15
  access
• 2:16
  to
• 2:16
  my
• 2:16
  brain,
• 2:16
  you'll
• 2:17
  get
• 2:17
  access
• 2:17
  to
• 2:17
  my
• 2:17
  strategies.
• 2:18
  But
• 2:18
  you,
• 2:19
  I
• 2:19
  won't
• 2:19
  be
• 2:19
  in
• 2:19
  your
• 2:19
  business
• 2:20
  physically
• 2:20
  doing
• 2:20
  it
• 2:20
  every
• 2:21
  day.
• 2:21
  So
• 2:21
  therefore
• 2:22
  it
• 2:22
  makes
• 2:22
  more
• 2:22
  sense
• 2:23
  for
• 2:23
  people
• 2:23
  that
• 2:23
  are
• 2:24
  in
• 2:24
  those
• 2:24
  like
• 2:24
  beginning
• 2:25
  stages
• 2:25
  of
• 2:26
  scaling
• 2:26
  their
• 2:26
  launches
• 2:27
  to
• 2:27
  invest
• 2:28
  in.
• 2:28
  Yeah,
• 2:28
  pricing
• 2:29
  is
• 2:29
  definitely
• 2:30
  less
• 2:31
  about
• 2:31
  like
• 2:31
  what
• 2:32
  you
• 2:32
  think
• 2:32
  it's
• 2:33
  worth
• 2:33
  and
• 2:34
  more
• 2:34
  about
• 2:35
  how
• 2:35
  can
• 2:35
  you
• 2:35
  make
• 2:35
  it
• 2:36
  the
• 2:36
  product
• 2:36
  the
• 2:37
  right
• 2:37
  fit
• 2:38
  for
• 2:38
  that
• 2:38
  for
• 2:39
  your
• 2:39
  like
• 2:39
  audience
• 2:40
  to
• 2:40
  be
• 2:40
  ready
• 2:41
  to
• 2:41
  invest
• 2:41
  in?
• 2:42
  I
• 2:42
  think
• 2:42
  that's
• 2:42
  really
• 2:42
  important.
• 2:43
  And
• 2:43
  I
• 2:43
  will
• 2:44
  add
• 2:44
  one
• 2:45
  tiny
• 2:45
  little
• 2:45
  rant
• 2:46
  in
• 2:46
  here
• 2:46
  about
• 2:47
  something
• 2:47
  that
• 2:47
  we
• 2:48
  see
• 2:48
  and
• 2:49
  actually
• 2:49
  one
• 2:49
  of
• 2:49
  our
• 2:49
  clients,
• 2:50
  that
• 2:50
  one
• 2:50
  of
• 2:50
  our
• 2:51
  shared
• 2:51
  clients
• 2:51
  did
• 2:52
  this
• 2:52
  where
• 2:52
  you
• 2:53
  know,
• 2:53
  you're
• 2:53
  constantly
• 2:54
  encouraged
• 2:55
  to
• 2:55
  increase
• 2:55
  your
• 2:55
  prices
• 2:56
  and
• 2:56
  like
• 2:57
  make
• 2:57
  something
• 2:57
  it
• 2:58
  couldn't
• 2:58
  quote
• 2:58
  like
• 2:58
  signature
• 2:59
  offer
• 3:00
  and
• 3:01
  kind
• 3:01
  of
• 3:01
  out
• 3:01
  price
• 3:02
  yourself
• 3:02
  in
• 3:02
  the
• 3:02
  sense
• 3:03
  of
• 3:03
  like
• 3:03
  you
• 3:03
  only
• 3:03
  need
• 3:04
  half
• 3:04
  of
• 3:05
  the
• 3:05
  amount
• 3:05
  of
• 3:05
  leads
• 3:06
  that
• 3:06
  you're
• 3:06
  calling
• 3:06
  in
• 3:07
  in
• 3:07
  order
• 3:07
  to
• 3:07
  meet
• 3:07
  your
• 3:08
  revenue
• 3:08
  goals.
• 3:09
  When
• 3:09
  in
• 3:09
  reality
• 3:10
  that's
• 3:10
  kind
• 3:11
  of
• 3:11
  the
• 3:11
  backwards
• 3:11
  way
• 3:12
  to
• 3:12
  look
• 3:12
  at
• 3:12
  things.
• 3:12
  Because
• 3:13
  it
• 3:13
  really
• 3:13
  did,
• 3:13
  in
• 3:14
  our,
• 3:14
  in
• 3:14
  like
• 3:14
  in
• 3:14
  this
• 3:15
  particular
• 3:15
  case,
• 3:15
  it
• 3:16
  really
• 3:16
  did
• 3:16
  completely
• 3:17
  derail
• 3:18
  a
• 3:18
  very
• 3:18
  successful
• 3:19
  launch
• 3:19
  because
• 3:20
  we
• 3:20
  had
• 3:21
  adjusted
• 3:21
  the
• 3:22
  price
• 3:22
  so
• 3:23
  much
• 3:23
  that
• 3:24
  you
• 3:24
  know,
• 3:24
  I
• 3:24
  mean
• 3:25
  at
• 3:25
  this
• 3:25
  point
• 3:25
  it's
• 3:25
  like
• 3:26
  we
• 3:26
  can
• 3:26
  only
• 3:26
  say
• 3:27
  as
• 3:27
  advisors
• 3:28
  of
• 3:28
  a
• 3:28
  launch,
• 3:28
  hey,
• 3:29
  don't
• 3:29
  do
• 3:30
  that.
• 3:30
  Like
• 3:31
  this
• 3:31
  isn't
• 3:31
  going
• 3:31
  to
• 3:32
  make
• 3:32
  it
• 3:32
  super
• 3:32
  successful
• 3:33
  when
• 3:34
  somebody
• 3:34
  already
• 3:34
  kind
• 3:34
  of
• 3:34
  has
• 3:35
  their
• 3:35
  mindset
• 3:35
  to
• 3:35
  it.
• 3:36
  But
• 3:36
  it
• 3:36
  really
• 3:37
  can
• 3:37
  derail
• 3:38
  a
• 3:38
  very
• 3:38
  solid
• 3:39
  like
• 3:39
  validated
• 3:40
  product,
• 3:40
  validated
• 3:41
  audience
• 3:42
  by
• 3:42
  out
• 3:43
  pricing
• 3:43
  it
• 3:43
  and
• 3:44
  kind
• 3:44
  of
• 3:44
  really
• 3:45
  hoping
• 3:45
  on
• 3:46
  just
• 3:46
  meeting
• 3:46
  a
• 3:46
  revenue
• 3:47
  goal
• 3:47
  versus
• 3:48
  working
• 3:48
  backwards
• 3:49
  to
• 3:50
  scale
• 3:50
  a
• 3:51
  product
• 3:51
  sustainably.
• 3:52
  Yep,
• 3:52
  yep.
• 3:53
  So
• 3:53
  really
• 3:53
  pricing
• 3:54
  is
• 3:55
  something
• 3:55
  that
• 3:55
  you
• 3:55
  need
• 3:56
  to
• 3:56
  go
• 3:56
  into
• 3:56
  with
• 3:56
  intention.
• 3:57
  It
• 3:57
  needs
• 3:57
  to
• 3:57
  be
• 3:57
  aligned
• 3:58
  with
• 3:58
  you,
• 3:58
  it
• 3:58
  needs
• 3:58
  to
• 3:58
  be
• 3:58
  aligned
• 3:59
  with
• 3:59
  your
• 3:59
  capacity,
• 3:59
  it
• 3:59
  needs
• 4:00
  to
• 4:00
  be
• 4:00
  aligned
• 4:00
  with
• 4:00
  your
• 4:00
  clients.
• 4:01
  We
• 4:01
  talk
• 4:01
  about
• 4:01
  alignment
• 4:02
  a
• 4:02
  lot,
• 4:02
  but
• 4:03
  when
• 4:03
  you
• 4:03
  do
• 4:03
  this
• 4:03
  you're
• 4:04
  going
• 4:04
  to
• 4:04
  see
• 4:04
  higher
• 4:04
  conversions
• 4:05
  and
• 4:05
  you're
• 4:05
  going
• 4:05
  to
• 4:05
  spend
• 4:05
  less
• 4:06
  time
• 4:06
  like
• 4:06
  selling
• 4:06
  second
• 4:07
  guessing
• 4:07
  yourself
• 4:07
  when
• 4:08
  everything
• 4:08
  feels
• 4:08
  right
• 4:09
  to
• 4:09
  you.
• 4:09
  So
• 4:10
  next
• 4:10
  we
• 4:10
  want
• 4:10
  to
• 4:10
  talk
• 4:10
  about
• 4:11
  the
• 4:12
  Ascension
• 4:13
  model
• 4:13
  or
• 4:14
  upsells
• 4:15
  order
• 4:15
  bumps
• 4:16
  down,
• 4:16
  sells
• 4:17
  kind
• 4:17
  of
• 4:17
  like
• 4:18
  Rachel
• 4:18
  likes
• 4:18
  to
• 4:18
  talk
• 4:19
  a
• 4:19
  lot
• 4:19
  about
• 4:19
  average
• 4:20
  lifetime
• 4:20
  value
• 4:21
  of
• 4:21
  a
• 4:21
  client
• 4:21
  or
• 4:22
  like
• 4:22
  average
• 4:22
  cart
• 4:23
  of
• 4:23
  a
• 4:23
  client.
• 4:24
  It
• 4:24
  is
• 4:24
  so
• 4:24
  much
• 4:24
  easier
• 4:25
  to
• 4:25
  get
• 4:26
  someone
• 4:26
  to
• 4:26
  spend
• 4:27
  money
• 4:27
  with
• 4:27
  you
• 4:27
  if
• 4:27
  they
• 4:28
  have
• 4:28
  already
• 4:28
  made
• 4:28
  the
• 4:29
  decision
• 4:29
  to
• 4:29
  invest
• 4:29
  with
• 4:30
  you
• 4:30
  once.
• 4:31
  So
• 4:31
  one
• 4:31
  of
• 4:31
  my
• 4:31
  favorite
• 4:32
  favorite
• 4:32
  things
• 4:32
  to
• 4:32
  do
• 4:32
  right
• 4:33
  now
• 4:33
  is
• 4:34
  to,
• 4:34
  to
• 4:34
  add
• 4:35
  on
• 4:35
  upsells
• 4:36
  or
• 4:36
  order
• 4:36
  bumps
• 4:37
  inside
• 4:37
  of
• 4:37
  our
• 4:38
  launches.
• 4:38
  It
• 4:38
  really
• 4:39
  helps
• 4:39
  to
• 4:40
  give
• 4:40
  those
• 4:40
  people
• 4:41
  who
• 4:41
  may
• 4:41
  be
• 4:41
  looking
• 4:41
  for
• 4:42
  like
• 4:42
  a
• 4:42
  little
• 4:42
  more
• 4:42
  support,
• 4:43
  a
• 4:43
  little
• 4:43
  more
• 4:43
  hand
• 4:44
  holding,
• 4:44
  an
• 4:45
  option
• 4:45
  to
• 4:45
  get
• 4:46
  the
• 4:46
  kind
• 4:46
  of
• 4:46
  support
• 4:46
  we
• 4:47
  need.
• 4:47
  So
• 4:48
  to
• 4:48
  be
• 4:48
  some
• 4:48
  like
• 4:48
  specific
• 4:49
  about
• 4:49
  some
• 4:49
  of
• 4:50
  these
• 4:50
  that
• 4:50
  we've
• 4:50
  done
• 4:50
  before
• 4:51
  is
• 4:51
  one
• 4:51
  of
• 4:51
  my
• 4:51
  clients,
• 4:52
  the
• 4:52
  one
• 4:52
  that
• 4:52
  added
• 4:53
  the
• 4:53
  $500
• 4:54
  VIP
• 4:55
  option.
• 4:55
  On
• 4:56
  all
• 4:56
  this
• 4:56
  included
• 4:57
  it
• 4:57
  was
• 4:57
  a
• 4:57
  coaching
• 4:58
  program
• 4:58
  and
• 4:58
  all
• 4:58
  this
• 4:58
  included
• 4:59
  was
• 4:59
  additional
• 4:59
  calls
• 5:01
  where
• 5:01
  you
• 5:01
  could
• 5:02
  go
• 5:02
  on
• 5:02
  with
• 5:02
  a
• 5:02
  smaller
• 5:03
  group.
• 5:03
  This
• 5:03
  was
• 5:04
  kind
• 5:04
  of
• 5:04
  a
• 5:04
  large
• 5:04
  coaching
• 5:05
  Cohort
• 5:05
  on
• 5:06
  a
• 5:06
  smaller
• 5:06
  group,
• 5:07
  get
• 5:07
  individual
• 5:08
  guidance.
• 5:08
  You
• 5:09
  got
• 5:09
  first
• 5:09
  access
• 5:10
  to
• 5:10
  some
• 5:10
  sort
• 5:10
  of
• 5:10
  things
• 5:11
  like
• 5:11
  that.
• 5:11
  But
• 5:12
  like
• 5:12
  people
• 5:12
  just
• 5:12
  love
• 5:13
  being
• 5:13
  VIPs.
• 5:14
  Like
• 5:14
  we
• 5:14
  call
• 5:14
  them
• 5:14
  a
• 5:14
  VIP,
• 5:15
  like
• 5:16
  a
• 5:16
  special
• 5:16
  banner.
• 5:17
  And
• 5:17
  we
• 5:17
  ended
• 5:17
  up
• 5:18
  creating
• 5:18
  this
• 5:19
  additional
• 5:19
  $75,000
• 5:20
  in
• 5:20
  revenue
• 5:21
  during
• 5:21
  his
• 5:21
  last
• 5:21
  launch.
• 5:22
  Now
• 5:22
  that
• 5:22
  was
• 5:22
  a
• 5:22
  $3
• 5:23
  million
• 5:23
  launch,
• 5:24
  but
• 5:24
  you
• 5:24
  can
• 5:25
  add,
• 5:25
  I
• 5:26
  guess,
• 5:26
  take
• 5:26
  more
• 5:26
  money
• 5:27
  off
• 5:27
  the
• 5:27
  table
• 5:27
  every
• 5:27
  single
• 5:28
  launch.
• 5:28
  I
• 5:28
  have
• 5:28
  a
• 5:29
  client
• 5:29
  who's
• 5:29
  launching
• 5:29
  right
• 5:29
  now.
• 5:30
  She's
• 5:30
  doing
• 5:30
  a
• 5:30
  gut
• 5:31
  program.
• 5:31
  We
• 5:31
  have
• 5:31
  an
• 5:31
  additional
• 5:32
  add
• 5:32
  on
• 5:32
  where
• 5:32
  they
• 5:32
  can
• 5:33
  add
• 5:33
  a
• 5:33
  GI
• 5:33
  map
• 5:33
  testing
• 5:34
  and
• 5:34
  interpretation
• 5:35
  on
• 5:35
  that.
• 5:35
  And
• 5:36
  it
• 5:36
  really
• 5:36
  works
• 5:36
  well
• 5:37
  for
• 5:37
  people
• 5:37
  that
• 5:37
  maybe
• 5:38
  wanted
• 5:38
  to
• 5:38
  work
• 5:39
  with
• 5:39
  her
• 5:39
  one
• 5:39
  on
• 5:39
  one
• 5:40
  but
• 5:40
  can't
• 5:40
  afford
• 5:41
  the
• 5:41
  one
• 5:41
  on
• 5:41
  one
• 5:41
  option.
• 5:42
  So
• 5:42
  they
• 5:43
  have
• 5:43
  to
• 5:43
  go
• 5:43
  with
• 5:43
  group.
• 5:44
  But
• 5:44
  they
• 5:44
  still
• 5:44
  need
• 5:44
  a
• 5:45
  little
• 5:45
  bit
• 5:45
  more
• 5:45
  insight
• 5:46
  like
• 5:46
  what
• 5:47
  is
• 5:47
  actually
• 5:47
  going
• 5:47
  on
• 5:48
  in
• 5:48
  their
• 5:48
  gut.
• 5:48
  And
• 5:48
  she's
• 5:49
  able
• 5:49
  to
• 5:49
  kind
• 5:49
  of
• 5:49
  provide
• 5:49
  that
• 5:50
  in
• 5:50
  a
• 5:50
  more
• 5:50
  accessible
• 5:51
  manner
• 5:51
  for
• 5:52
  them.
• 5:52
  I
• 5:52
  just
• 5:53
  put
• 5:53
  my
• 5:53
  little
• 5:53
  email
• 5:53
  marketing
• 5:54
  hat
• 5:54
  on
• 5:55
  and
• 5:55
  say
• 5:56
  this
• 5:56
  is
• 5:56
  where
• 5:57
  your
• 5:57
  email
• 5:57
  list
• 5:58
  shines
• 5:59
  because
• 6:00
  you
• 6:00
  have
• 6:00
  those
• 6:00
  automations
• 6:01
  of
• 6:02
  segmentation
• 6:03
  tagging
• 6:03
  capabilities
• 6:04
  to
• 6:04
  kind
• 6:05
  of
• 6:05
  say,
• 6:05
  okay,
• 6:06
  this
• 6:06
  person's
• 6:06
  ready
• 6:06
  for
• 6:07
  this
• 6:07
  offer,
• 6:07
  this
• 6:08
  person's
• 6:08
  ready
• 6:09
  for
• 6:09
  this
• 6:09
  upsell.
• 6:10
  And
• 6:10
  it
• 6:11
  really
• 6:11
  creates
• 6:12
  this
• 6:13
  like
• 6:13
  very
• 6:13
  fluid
• 6:15
  sales
• 6:15
  system
• 6:16
  that's
• 6:16
  happening
• 6:16
  on
• 6:17
  the
• 6:17
  back
• 6:17
  end
• 6:17
  through
• 6:18
  automation
• 6:19
  that's
• 6:19
  designed
• 6:20
  to
• 6:20
  add
• 6:22
  maximum
• 6:22
  revenue.
• 6:23
  And
• 6:23
  like
• 6:24
  the
• 6:24
  goal
• 6:24
  isn't
• 6:25
  to
• 6:25
  get
• 6:26
  10
• 6:26
  people
• 6:26
  that
• 6:27
  are
• 6:27
  going
• 6:27
  to
• 6:27
  spend
• 6:27
  $500
• 6:28
  with
• 6:29
  you.
• 6:29
  The
• 6:30
  goal
• 6:30
  is
• 6:30
  to
• 6:30
  get
• 6:31
  10
• 6:31
  people
• 6:32
  who
• 6:32
  are
• 6:32
  going
• 6:32
  to
• 6:33
  have
• 6:33
  a
• 6:33
  lifetime
• 6:34
  value
• 6:34
  of
• 6:35
  $5,000
• 6:36
  plus
• 6:37
  over
• 6:38
  and
• 6:38
  over
• 6:38
  and
• 6:38
  over
• 6:39
  in
• 6:39
  a
• 6:39
  way
• 6:39
  that
• 6:40
  like
• 6:40
  you
• 6:40
  asked
• 6:41
  for
• 6:41
  the
• 6:41
  sale
• 6:41
  once
• 6:42
  in
• 6:42
  a
• 6:42
  manual
• 6:43
  way
• 6:43
  or
• 6:43
  through
• 6:43
  a
• 6:44
  launch
• 6:44
  of
• 6:44
  some
• 6:44
  sort
• 6:45
  and
• 6:45
  your
• 6:45
  automation
• 6:46
  carried
• 6:47
  the
• 6:47
  weight
• 6:47
  and
• 6:47
  did
• 6:47
  the
• 6:48
  rest
• 6:48
  of
• 6:48
  it,
• 6:49
  then
• 6:49
  you
• 6:50
  can
• 6:50
  say,
• 6:50
  okay,
• 6:50
  now
• 6:51
  it's
• 6:51
  time
• 6:51
  to
• 6:51
  get
• 6:51
  10
• 6:51
  more
• 6:52
  people
• 6:52
  through
• 6:53
  this
• 6:53
  one
• 6:53
  simple
• 6:54
  thing.
• 6:55
  I
• 6:55
  think
• 6:55
  that's
• 6:56
  where
• 6:56
  your
• 6:57
  email
• 6:57
  list
• 6:57
  can
• 6:58
  create
• 6:59
  so
• 6:59
  much
• 6:59
  value
• 6:59
  in
• 7:00
  a
• 7:00
  launch.
• 7:01
  You
• 7:01
  can
• 7:01
  have
• 7:02
  upsell
• 7:02
  bumps
• 7:03
  and
• 7:03
  like
• 7:03
  order
• 7:03
  bumps
• 7:04
  and
• 7:04
  things
• 7:04
  like
• 7:04
  that
• 7:05
  in
• 7:05
  your
• 7:06
  launches.
• 7:07
  But
• 7:07
  like
• 7:07
  you're
• 7:08
  not
• 7:08
  going
• 7:08
  to
• 7:08
  be
• 7:08
  launching
• 7:09
  every
• 7:09
  single
• 7:09
  month.
• 7:10
  So
• 7:10
  you
• 7:10
  have
• 7:10
  to
• 7:11
  have
• 7:11
  systems
• 7:12
  that
• 7:12
  take
• 7:12
  these
• 7:13
  people
• 7:13
  who
• 7:13
  are
• 7:13
  converting
• 7:14
  into
• 7:14
  your
• 7:15
  offer
• 7:15
  suite
• 7:16
  non
• 7:16
  launches
• 7:17
  and
• 7:17
  launches
• 7:17
  and
• 7:18
  really
• 7:18
  create
• 7:19
  that
• 7:19
  magic
• 7:20
  conversion
• 7:21
  happening
• 7:22
  without
• 7:22
  you
• 7:22
  having
• 7:23
  to
• 7:23
  like
• 7:23
  really
• 7:24
  lift
• 7:24
  a
• 7:24
  finger.
• 7:24
  Yeah,
• 7:25
  I
• 7:25
  mean
• 7:25
  you
• 7:26
  set
• 7:26
  it
• 7:26
  up.
• 7:26
  Yeah,
• 7:26
  I
• 7:27
  kind
• 7:27
  of
• 7:27
  want
• 7:27
  to
• 7:27
  dig
• 7:27
  in
• 7:27
  before
• 7:27
  we
• 7:28
  move
• 7:28
  on
• 7:28
  to
• 7:28
  the
• 7:28
  next
• 7:28
  one
• 7:28
  just
• 7:29
  a
• 7:29
  little
• 7:29
  bit
• 7:29
  about
• 7:29
  like
• 7:30
  what
• 7:30
  each
• 7:30
  of
• 7:30
  them
• 7:30
  are.
• 7:31
  And
• 7:32
  so
• 7:32
  that.
• 7:32
  Because
• 7:32
  I
• 7:32
  think
• 7:33
  it's
• 7:33
  really
• 7:33
  important
• 7:33
  for
• 7:33
  people
• 7:33
  to
• 7:34
  think
• 7:34
  about
• 7:34
  like
• 7:34
  when
• 7:34
  to
• 7:35
  offer
• 7:35
  that
• 7:36
  upsell.
• 7:36
  So
• 7:36
  an
• 7:37
  order
• 7:37
  bump.
• 7:37
  If
• 7:38
  You've
• 7:38
  never
• 7:38
  heard
• 7:38
  of
• 7:38
  it
• 7:39
  before
• 7:39
  is
• 7:39
  that's
• 7:39
  like
• 7:40
  when
• 7:40
  they're
• 7:40
  at
• 7:40
  the
• 7:40
  cartoon,
• 7:41
  usually
• 7:41
  there's
• 7:41
  like
• 7:42
  a
• 7:42
  little
• 7:42
  thing
• 7:42
  at
• 7:42
  the
• 7:42
  bottom.
• 7:42
  It's
• 7:43
  like,
• 7:43
  do
• 7:43
  you
• 7:43
  want
• 7:43
  to
• 7:43
  add
• 7:43
  on
• 7:44
  this?
• 7:44
  And
• 7:44
  like
• 7:44
  you
• 7:44
  click
• 7:44
  that
• 7:45
  and
• 7:45
  it
• 7:45
  adds
• 7:45
  that.
• 7:45
  A
• 7:46
  lot
• 7:46
  of
• 7:46
  times
• 7:46
  it's
• 7:46
  like
• 7:46
  a
• 7:46
  template
• 7:47
  or
• 7:47
  another
• 7:47
  companion
• 7:48
  thing,
• 7:48
  typically
• 7:49
  a
• 7:49
  lower
• 7:49
  price
• 7:50
  point.
• 7:50
  But
• 7:50
  we're
• 7:51
  actually
• 7:51
  doing
• 7:52
  this
• 7:52
  client's
• 7:52
  GI
• 7:53
  map
• 7:53
  testing
• 7:53
  as
• 7:54
  an
• 7:54
  order
• 7:54
  bump,
• 7:54
  and
• 7:54
  it's
• 7:54
  a
• 7:55
  $500
• 7:55
  price
• 7:55
  bump.
• 7:56
  An
• 7:56
  upsell
• 7:57
  usually
• 7:58
  would
• 7:58
  happen
• 7:58
  like
• 7:58
  after
• 7:59
  they
• 7:59
  check
• 8:00
  out.
• 8:00
  It
• 8:00
  can
• 8:00
  either
• 8:00
  happen
• 8:01
  immediately
• 8:01
  after
• 8:02
  they
• 8:02
  check
• 8:02
  out.
• 8:02
  Maybe
• 8:03
  they
• 8:03
  go
• 8:03
  to
• 8:03
  another
• 8:03
  page
• 8:04
  and
• 8:04
  you
• 8:04
  try
• 8:05
  to
• 8:05
  give
• 8:05
  them
• 8:06
  something
• 8:06
  for
• 8:06
  that's
• 8:07
  going
• 8:07
  to
• 8:07
  give
• 8:07
  them
• 8:07
  extra
• 8:07
  support.
• 8:08
  Or
• 8:08
  maybe
• 8:08
  it's
• 8:09
  happening
• 8:09
  like
• 8:09
  later
• 8:10
  on
• 8:10
  down
• 8:11
  the
• 8:11
  line
• 8:11
  when
• 8:12
  that
• 8:12
  client
• 8:13
  would
• 8:13
  naturally
• 8:14
  be
• 8:14
  ready
• 8:15
  for
• 8:15
  it.
• 8:16
  So
• 8:16
  those
• 8:16
  are
• 8:16
  kind
• 8:16
  of
• 8:17
  the
• 8:17
  different.
• 8:17
  And
• 8:17
  then
• 8:18
  there's
• 8:18
  also
• 8:18
  like
• 8:18
  downsells
• 8:19
  this
• 8:19
  maybe
• 8:20
  you
• 8:20
  went
• 8:20
  through
• 8:20
  a
• 8:20
  launch
• 8:21
  and
• 8:21
  it
• 8:21
  was
• 8:22
  an
• 8:22
  expensive
• 8:22
  high
• 8:23
  price
• 8:23
  point
• 8:23
  and
• 8:24
  nobody
• 8:24
  bought.
• 8:25
  So
• 8:25
  now
• 8:25
  you're
• 8:25
  going
• 8:25
  to
• 8:25
  give
• 8:26
  them
• 8:26
  like
• 8:26
  maybe
• 8:26
  just
• 8:27
  like
• 8:27
  the
• 8:27
  bite
• 8:27
  size.
• 8:29
  Yeah,
• 8:29
  that
• 8:29
  or
• 8:29
  maybe
• 8:30
  just
• 8:30
  like
• 8:30
  the
• 8:30
  first
• 8:30
  module
• 8:31
  to
• 8:31
  help
• 8:31
  them
• 8:31
  get
• 8:32
  started.
• 8:32
  So
• 8:32
  I
• 8:32
  think
• 8:33
  that
• 8:33
  just
• 8:33
  goes
• 8:33
  back
• 8:33
  to
• 8:33
  a
• 8:34
  line
• 8:34
  strategy.
• 8:34
  Knowing
• 8:35
  your
• 8:35
  offer
• 8:35
  suite,
• 8:36
  knowing
• 8:36
  like
• 8:36
  what
• 8:37
  your
• 8:37
  customers
• 8:37
  need
• 8:38
  at
• 8:38
  what
• 8:38
  time
• 8:39
  to
• 8:39
  make
• 8:39
  sure
• 8:39
  that
• 8:39
  you're
• 8:40
  presenting
• 8:40
  these
• 8:40
  other
• 8:41
  offers
• 8:41
  at
• 8:41
  the.
• 8:42
  At
• 8:42
  the
• 8:42
  right
• 8:42
  time.
• 8:43
  So
• 8:43
  I
• 8:43
  really
• 8:43
  want
• 8:44
  you
• 8:44
  to
• 8:44
  think
• 8:44
  about
• 8:44
  it,
• 8:44
  like,
• 8:44
  where
• 8:45
  in
• 8:45
  your
• 8:45
  offer
• 8:46
  speed
• 8:46
  could
• 8:46
  you
• 8:46
  add
• 8:47
  on
• 8:47
  an
• 8:47
  upgrade
• 8:48
  that
• 8:48
  people
• 8:48
  would
• 8:49
  be
• 8:49
  interested
• 8:49
  in
• 8:49
  and
• 8:50
  take
• 8:50
  you
• 8:50
  up
• 8:50
  on
• 8:50
  it
• 8:51
  and
• 8:51
  so
• 8:51
  that
• 8:51
  you
• 8:51
  can
• 8:52
  increase
• 8:52
  your
• 8:52
  customer
• 8:53
  value?
• 8:53
  Yes.
• 8:54
  And
• 8:54
  if
• 8:54
  you
• 8:55
  want,
• 8:55
  I
• 8:55
  think
• 8:55
  we
• 8:55
  did
• 8:56
  an
• 8:56
  episode
• 8:56
  of
• 8:56
  customer
• 8:56
  lifetime
• 8:57
  value.
• 8:57
  We'll
• 8:58
  make.
• 8:58
  I'll
• 8:58
  try
• 8:58
  to
• 8:59
  find
• 8:59
  it
• 8:59
  and
• 8:59
  link
• 8:59
  it
• 8:59
  below.
• 9:00
  But
• 9:00
  it
• 9:00
  really
• 9:00
  is
• 9:01
  one
• 9:01
  of
• 9:01
  those
• 9:01
  metrics
• 9:02
  that
• 9:02
  it
• 9:02
  had
• 9:03
  to
• 9:03
  been
• 9:03
  in
• 9:03
  the
• 9:03
  KPI
• 9:04
  episode.
• 9:04
  It's
• 9:05
  one
• 9:05
  of
• 9:05
  those
• 9:05
  metrics
• 9:06
  that
• 9:06
  can
• 9:06
  really
• 9:06
  show
• 9:07
  where
• 9:07
  you're
• 9:08
  scaling
• 9:08
  and
• 9:09
  like
• 9:09
  growing
• 9:09
  your
• 9:10
  business
• 9:10
  in
• 9:10
  a
• 9:10
  way
• 9:11
  that
• 9:11
  is
• 9:11
  like
• 9:12
  sustainable,
• 9:13
  manageable
• 9:13
  and
• 9:14
  like
• 9:14
  absolutely
• 9:16
  genius
• 9:16
  to
• 9:17
  focus
• 9:17
  on
• 9:18
  versus
• 9:18
  number
• 9:19
  of
• 9:19
  conversions.
• 9:20
  Yep.
• 9:21
  Okay.
• 9:21
  So
• 9:21
  how
• 9:21
  do
• 9:21
  you
• 9:22
  feel,
• 9:22
  Rachel,
• 9:23
  about
• 9:24
  tiered
• 9:25
  offers?
• 9:26
  I
• 9:27
  think
• 9:27
  they're
• 9:27
  necessary.
• 9:28
  Right.
• 9:28
  Like
• 9:29
  let's
• 9:29
  say
• 9:29
  you
• 9:29
  are
• 9:29
  going
• 9:30
  that
• 9:30
  big
• 9:31
  $5,000
• 9:32
  signature
• 9:33
  offer.
• 9:33
  I
• 9:34
  do
• 9:34
  think
• 9:35
  tiered
• 9:35
  is
• 9:36
  what's
• 9:36
  going
• 9:36
  to
• 9:36
  create
• 9:37
  a
• 9:37
  lot
• 9:37
  of
• 9:37
  those
• 9:38
  sections.
• 9:39
  But
• 9:39
  I
• 9:39
  have
• 9:39
  seen
• 9:40
  them
• 9:40
  done
• 9:41
  in
• 9:41
  a
• 9:42
  very
• 9:42
  confusing
• 9:43
  way,
• 9:44
  which
• 9:44
  I
• 9:45
  tend
• 9:45
  to
• 9:45
  be
• 9:45
  like,
• 9:46
  what
• 9:46
  is
• 9:46
  all
• 9:46
  of
• 9:46
  this?
• 9:47
  Like,
• 9:47
  what
• 9:47
  do
• 9:47
  you.
• 9:47
  What
• 9:47
  do
• 9:48
  you
• 9:48
  mean?
• 9:48
  I
• 9:48
  have
• 9:49
  this
• 9:49
  one
• 9:50
  and
• 9:50
  then
• 9:50
  what's
• 9:51
  the
• 9:51
  difference
• 9:51
  between
• 9:52
  this
• 9:52
  one?
• 9:52
  So
• 9:53
  I
• 9:53
  think
• 9:53
  is
• 9:53
  it
• 9:54
  really
• 9:54
  does
• 9:54
  depend
• 9:55
  on
• 9:55
  if
• 9:56
  you
• 9:56
  have
• 9:56
  your
• 9:57
  like
• 9:58
  positioning
• 9:59
  and
• 9:59
  messaging,
• 10:00
  like,
• 10:00
  locked
• 10:01
  in,
• 10:01
  and
• 10:02
  people
• 10:02
  are
• 10:02
  very
• 10:03
  clear
• 10:03
  on
• 10:03
  what
• 10:04
  it
• 10:04
  is.
• 10:05
  And
• 10:05
  then
• 10:05
  the
• 10:05
  added,
• 10:06
  like,
• 10:06
  features
• 10:06
  and
• 10:07
  benefits
• 10:07
  are
• 10:07
  clearly
• 10:08
  distinguishable
• 10:09
  throughout
• 10:09
  the
• 10:09
  tiers.
• 10:10
  Because
• 10:10
  I
• 10:11
  definitely.
• 10:12
  You
• 10:12
  can
• 10:12
  do
• 10:12
  it
• 10:13
  wrong.
• 10:13
  And
• 10:13
  I
• 10:13
  am
• 10:14
  typically,
• 10:15
  well,
• 10:15
  I
• 10:15
  would
• 10:15
  say
• 10:16
  usually
• 10:17
  overwhelmed
• 10:17
  when
• 10:18
  I
• 10:18
  see
• 10:18
  them
• 10:18
  in
• 10:19
  people's
• 10:19
  offers.
• 10:20
  Yeah,
• 10:20
  I
• 10:20
  think
• 10:20
  you
• 10:20
  have
• 10:21
  to
• 10:21
  be
• 10:21
  really,
• 10:21
  really
• 10:21
  careful
• 10:22
  when
• 10:22
  you're
• 10:22
  using
• 10:22
  them,
• 10:23
  not
• 10:23
  give
• 10:23
  people
• 10:24
  analysis
• 10:24
  paralysis.
• 10:25
  And
• 10:25
  yeah,
• 10:26
  they
• 10:26
  are,
• 10:26
  like,
• 10:27
  really,
• 10:27
  really
• 10:27
  different.
• 10:28
  And
• 10:28
  the.
• 10:29
  The
• 10:29
  reason
• 10:29
  they're
• 10:30
  really,
• 10:30
  really
• 10:30
  different
• 10:31
  is
• 10:32
  wise.
• 10:32
  Like,
• 10:33
  so,
• 10:33
  for
• 10:33
  example,
• 10:33
  like
• 10:34
  our
• 10:34
  quiz
• 10:34
  offer
• 10:34
  together,
• 10:35
  we
• 10:35
  have,
• 10:35
  like,
• 10:36
  just
• 10:36
  quiz
• 10:36
  strategy
• 10:37
  that
• 10:37
  makes
• 10:38
  sense
• 10:38
  for
• 10:38
  somebody
• 10:39
  that
• 10:39
  may
• 10:39
  not
• 10:39
  be
• 10:39
  able
• 10:39
  to,
• 10:40
  like,
• 10:40
  do
• 10:40
  our
• 10:40
  full
• 10:41
  build.
• 10:41
  And
• 10:41
  then
• 10:41
  we
• 10:41
  have.
• 10:41
  We
• 10:42
  will
• 10:42
  give
• 10:42
  you
• 10:42
  your
• 10:43
  strategy
• 10:43
  and
• 10:43
  build
• 10:43
  your
• 10:44
  entire
• 10:44
  quiz.
• 10:45
  Those
• 10:45
  are,
• 10:45
  like,
• 10:45
  really
• 10:46
  distinguishable.
• 10:47
  You'll
• 10:47
  be
• 10:47
  able
• 10:47
  to
• 10:48
  know
• 10:48
  which
• 10:48
  one
• 10:48
  you
• 10:48
  need,
• 10:49
  where
• 10:49
  you
• 10:49
  are
• 10:49
  based
• 10:50
  on
• 10:50
  your
• 10:50
  budget.
• 10:51
  But
• 10:51
  I
• 10:51
  think
• 10:51
  if
• 10:51
  we
• 10:52
  did,
• 10:52
  we
• 10:52
  do
• 10:52
  have
• 10:52
  one
• 10:53
  that
• 10:53
  kind
• 10:53
  of
• 10:53
  gets
• 10:53
  a
• 10:53
  little
• 10:53
  more
• 10:53
  confusing,
• 10:54
  but
• 10:54
  we
• 10:54
  had
• 10:54
  to
• 10:54
  really,
• 10:54
  like,
• 10:55
  outline
• 10:55
  it
• 10:55
  where
• 10:55
  it's
• 10:55
  like,
• 10:55
  if
• 10:56
  you
• 10:56
  have
• 10:56
  three
• 10:56
  quiz
• 10:57
  options
• 10:57
  and
• 10:57
  then
• 10:58
  if
• 10:58
  you
• 10:58
  have,
• 10:58
  like,
• 10:59
  five
• 10:59
  or
• 10:59
  more
• 11:00
  like,
• 11:00
  places
• 11:01
  that
• 11:01
  you're.
• 11:01
  Yeah,
• 11:02
  like,
• 11:02
  that's
• 11:03
  still
• 11:03
  tiered,
• 11:03
  but
• 11:04
  I
• 11:04
  think
• 11:04
  people
• 11:04
  can
• 11:04
  really
• 11:05
  be
• 11:05
  able
• 11:05
  to
• 11:06
  self
• 11:06
  identify,
• 11:07
  like,
• 11:07
  which
• 11:07
  one
• 11:08
  they
• 11:08
  should
• 11:08
  go
• 11:08
  into.
• 11:09
  Totally.
• 11:10
  Yeah.
• 11:10
  I
• 11:10
  think
• 11:11
  it
• 11:11
  does
• 11:11
  create
• 11:12
  a
• 11:12
  little
• 11:12
  bit
• 11:12
  of
• 11:12
  analysis
• 11:13
  paralysis.
• 11:14
  So
• 11:14
  you
• 11:14
  just
• 11:14
  have
• 11:14
  to
• 11:15
  plan
• 11:15
  it
• 11:15
  appropriately.
• 11:17
  All
• 11:18
  right,
• 11:18
  so
• 11:18
  I
• 11:18
  know
• 11:19
  this
• 11:19
  is
• 11:19
  kind
• 11:19
  of
• 11:19
  one
• 11:19
  of
• 11:20
  the
• 11:20
  more,
• 11:21
  I
• 11:21
  would
• 11:21
  say,
• 11:21
  like,
• 11:22
  ickier
• 11:22
  strategies
• 11:24
  that
• 11:24
  we're
• 11:24
  talking
• 11:24
  about
• 11:24
  today,
• 11:25
  but
• 11:26
  they
• 11:26
  do
• 11:26
  work.
• 11:26
  So
• 11:26
  let's
• 11:27
  talk
• 11:27
  a
• 11:27
  little
• 11:27
  bit
• 11:27
  about,
• 11:27
  like,
• 11:28
  fast
• 11:28
  action
• 11:29
  discounts
• 11:30
  and
• 11:30
  when
• 11:30
  do
• 11:30
  you
• 11:31
  think
• 11:31
  it
• 11:31
  would
• 11:31
  be
• 11:31
  appropriate
• 11:31
  to
• 11:32
  use
• 11:32
  these?
• 11:32
  Or
• 11:32
  do
• 11:33
  you
• 11:33
  even
• 11:33
  recommend
• 11:33
  using
• 11:34
  them?
• 11:35
  I
• 11:35
  do.
• 11:35
  I
• 11:36
  think
• 11:36
  there
• 11:36
  are
• 11:37
  some
• 11:37
  that
• 11:37
  are
• 11:38
  solid.
• 11:39
  Like,
• 11:39
  I
• 11:40
  think
• 11:40
  there
• 11:40
  are
• 11:40
  some
• 11:40
  that
• 11:41
  I
• 11:41
  have
• 11:41
  utilized
• 11:42
  in
• 11:42
  client
• 11:42
  lunches
• 11:43
  that
• 11:43
  actually,
• 11:44
  like,
• 11:44
  really
• 11:45
  drive
• 11:46
  demand.
• 11:46
  And
• 11:46
  it's
• 11:47
  typically,
• 11:47
  like,
• 11:48
  first
• 11:48
  five
• 11:49
  buyers
• 11:50
  get
• 11:51
  this,
• 11:52
  maybe.
• 11:52
  Actually,
• 11:52
  now
• 11:53
  that
• 11:53
  I'm
• 11:53
  talking
• 11:53
  about
• 11:53
  it,
• 11:53
  I
• 11:54
  feel
• 11:54
  like
• 11:54
  that
• 11:54
  one
• 11:55
  is
• 11:55
  typically
• 11:56
  the
• 11:56
  one
• 11:57
  that
• 11:57
  I
• 11:57
  see
• 11:58
  drive
• 11:58
  the
• 11:58
  most
• 11:59
  demand
• 12:00
  is
• 12:00
  right
• 12:01
  at
• 12:01
  the
• 12:01
  beginning
• 12:01
  and
• 12:02
  you're
• 12:02
  saying,
• 12:02
  hey,
• 12:02
  the
• 12:03
  first
• 12:03
  two
• 12:03
  people
• 12:04
  to,
• 12:04
  like,
• 12:04
  actually
• 12:05
  take
• 12:05
  action
• 12:05
  or
• 12:06
  five
• 12:06
  people
• 12:06
  or
• 12:06
  whatever,
• 12:07
  they're
• 12:07
  gonna
• 12:07
  get
• 12:08
  this.
• 12:08
  I
• 12:09
  think
• 12:09
  the
• 12:09
  ones
• 12:09
  that
• 12:10
  stagger
• 12:11
  after
• 12:11
  the
• 12:11
  fact.
• 12:12
  I
• 12:12
  don't
• 12:12
  know,
• 12:12
  Jess,
• 12:13
  you
• 12:13
  tell
• 12:13
  me
• 12:13
  how
• 12:13
  you
• 12:14
  honor
• 12:14
  this
• 12:14
  in
• 12:15
  your
• 12:15
  launches.
• 12:16
  I
• 12:17
  always
• 12:17
  just
• 12:17
  roll
• 12:18
  everybody
• 12:18
  that's
• 12:18
  converted
• 12:19
  pretty
• 12:19
  prior
• 12:20
  to
• 12:20
  those
• 12:20
  into
• 12:21
  those
• 12:21
  fast
• 12:21
  action
• 12:22
  launches
• 12:22
  are
• 12:23
  the
• 12:23
  bonuses.
• 12:23
  Because
• 12:24
  otherwise
• 12:24
  it's
• 12:25
  so,
• 12:26
  like,
• 12:26
  confusing
• 12:27
  when
• 12:27
  you
• 12:27
  have
• 12:28
  to,
• 12:28
  like,
• 12:29
  mute
• 12:29
  certain
• 12:29
  people
• 12:30
  and
• 12:30
  make
• 12:31
  sure
• 12:31
  they
• 12:31
  don't
• 12:31
  see
• 12:32
  these
• 12:32
  on
• 12:32
  social
• 12:33
  and
• 12:33
  things
• 12:33
  like
• 12:33
  that,
• 12:33
  like
• 12:34
  ethically
• 12:35
  you
• 12:35
  give
• 12:35
  everybody
• 12:36
  the
• 12:36
  bonus
• 12:36
  that
• 12:37
  is
• 12:37
  happening
• 12:38
  after
• 12:39
  they're
• 12:39
  converted.
• 12:40
  Yeah,
• 12:40
  yeah,
• 12:40
  I
• 12:40
  agree,
• 12:40
  I
• 12:41
  agree.
• 12:41
  And
• 12:41
  I
• 12:41
  have
• 12:41
  seen
• 12:41
  these
• 12:42
  fast
• 12:42
  action
• 12:42
  bonuses
• 12:43
  do
• 12:43
  really,
• 12:43
  really
• 12:43
  great.
• 12:44
  I
• 12:44
  had
• 12:44
  one
• 12:44
  client,
• 12:45
  she
• 12:45
  was
• 12:45
  a
• 12:46
  dog
• 12:46
  groomer.
• 12:46
  She
• 12:47
  taught
• 12:47
  other
• 12:47
  groomers
• 12:48
  how
• 12:48
  to
• 12:48
  dog
• 12:48
  groom
• 12:48
  online
• 12:49
  and
• 12:50
  she
• 12:50
  would
• 12:50
  curate
• 12:51
  these
• 12:51
  special
• 12:52
  like
• 12:52
  boxes
• 12:53
  for
• 12:53
  the
• 12:54
  first
• 12:54
  I
• 12:54
  think
• 12:55
  and
• 12:55
  we
• 12:55
  did
• 12:55
  like
• 12:55
  first
• 12:55
  25
• 12:56
  and
• 12:56
  then
• 12:56
  as
• 12:56
  we
• 12:56
  grew
• 12:57
  we
• 12:57
  started
• 12:57
  doing
• 12:57
  like
• 12:57
  first
• 12:58
  50
• 12:58
  people
• 12:58
  that
• 12:59
  we
• 12:59
  check
• 12:59
  out
• 12:59
  and
• 13:00
  it
• 13:00
  was
• 13:00
  like
• 13:00
  a
• 13:00
  whole
• 13:00
  event
• 13:00
  because
• 13:01
  as
• 13:01
  we
• 13:01
  were
• 13:01
  going
• 13:01
  through
• 13:01
  ramp
• 13:02
  up
• 13:02
  of
• 13:02
  the
• 13:02
  launch
• 13:02
  she
• 13:03
  would
• 13:03
  like
• 13:03
  show
• 13:03
  videos
• 13:04
  of
• 13:04
  herself
• 13:04
  putting
• 13:04
  things
• 13:05
  in
• 13:05
  the
• 13:05
  like
• 13:05
  what
• 13:06
  she
• 13:06
  was
• 13:06
  curating
• 13:07
  for
• 13:07
  the
• 13:07
  boxes.
• 13:07
  She'd
• 13:08
  give
• 13:08
  them
• 13:08
  like
• 13:08
  shears.
• 13:08
  Like
• 13:09
  these
• 13:09
  were
• 13:09
  really
• 13:09
  awesome
• 13:10
  boxes.
• 13:10
  If
• 13:10
  you're
• 13:10
  a
• 13:10
  rumor,
• 13:11
  like
• 13:11
  shears
• 13:11
  are
• 13:12
  like
• 13:12
  a
• 13:12
  400
• 13:13
  product.
• 13:13
  She
• 13:14
  had
• 13:14
  a
• 13:14
  partnership
• 13:14
  with
• 13:14
  a
• 13:15
  sheer
• 13:15
  company
• 13:15
  so
• 13:16
  they
• 13:16
  would
• 13:16
  gift
• 13:16
  her
• 13:16
  some.
• 13:17
  So
• 13:17
  we
• 13:17
  could
• 13:17
  put
• 13:18
  them
• 13:18
  into
• 13:18
  these
• 13:18
  boxes.
• 13:19
  And
• 13:19
  let
• 13:19
  me
• 13:19
  just
• 13:20
  tell
• 13:20
  you,
• 13:20
  I
• 13:20
  have
• 13:20
  never
• 13:20
  had
• 13:21
  a
• 13:21
  card
• 13:21
  open
• 13:22
  that
• 13:22
  like
• 13:23
  the
• 13:24
  notifications
• 13:24
  were
• 13:24
  just
• 13:25
  like.
• 13:26
  Like
• 13:26
  we
• 13:26
  had
• 13:26
  like
• 13:27
  150
• 13:27
  people
• 13:28
  sign
• 13:28
  up
• 13:28
  within
• 13:28
  the
• 13:29
  first
• 13:29
  five
• 13:29
  minutes.
• 13:30
  Like
• 13:30
  people
• 13:30
  had
• 13:31
  their
• 13:31
  like
• 13:31
  must
• 13:31
  have
• 13:32
  had
• 13:32
  like
• 13:32
  their
• 13:32
  alarm
• 13:32
  when
• 13:33
  it
• 13:33
  was
• 13:33
  almost
• 13:33
  like
• 13:33
  a
• 13:33
  Taylor
• 13:34
  Swift
• 13:34
  style.
• 13:36
  Rush
• 13:36
  was
• 13:36
  like
• 13:37
  amazing.
• 13:37
  Like
• 13:37
  the
• 13:37
  domi
• 13:38
  hit
• 13:38
  was
• 13:38
  amazing.
• 13:39
  It
• 13:39
  was
• 13:39
  just
• 13:39
  like
• 13:40
  a
• 13:40
  great
• 13:40
  introduction
• 13:41
  to
• 13:41
  the
• 13:41
  launch
• 13:41
  brass.
• 13:42
  Like
• 13:42
  a
• 13:42
  great
• 13:42
  like
• 13:42
  just
• 13:42
  kickoff
• 13:43
  to
• 13:43
  it.
• 13:43
  Like
• 13:44
  we,
• 13:44
  our
• 13:44
  energy
• 13:44
  was
• 13:44
  high
• 13:45
  because
• 13:45
  we
• 13:45
  weren't
• 13:45
  like
• 13:46
  sitting
• 13:46
  around
• 13:46
  like
• 13:47
  is
• 13:47
  anybody
• 13:47
  going
• 13:48
  to
• 13:48
  buy
• 13:48
  today?
• 13:48
  So
• 13:49
  I
• 13:49
  think
• 13:49
  we
• 13:49
  were,
• 13:49
  we
• 13:49
  were
• 13:50
  just
• 13:50
  talking
• 13:50
  about
• 13:50
  like
• 13:50
  launch
• 13:50
  energetics
• 13:51
  and
• 13:51
  how
• 13:51
  that
• 13:52
  important
• 13:52
  that
• 13:52
  is
• 13:52
  like
• 13:53
  something
• 13:53
  that
• 13:53
  where
• 13:53
  you
• 13:54
  can
• 13:54
  give
• 13:54
  yourself
• 13:54
  a
• 13:54
  quick
• 13:55
  win.
• 13:55
  It
• 13:55
  might
• 13:55
  cost
• 13:56
  you
• 13:56
  a
• 13:56
  little
• 13:56
  bit
• 13:56
  more
• 13:56
  money
• 13:57
  but
• 13:57
  like
• 13:57
  that's
• 13:58
  going
• 13:58
  to
• 13:58
  give
• 13:58
  you
• 13:58
  like
• 13:58
  better
• 13:59
  energy
• 13:59
  going
• 14:00
  into
• 14:00
  the
• 14:00
  launch
• 14:00
  and
• 14:00
  more
• 14:01
  confidence.
• 14:02
  Totally.
• 14:02
  Yeah.
• 14:03
  You
• 14:03
  can
• 14:03
  use
• 14:03
  it
• 14:04
  one
• 14:04
  to
• 14:04
  like
• 14:04
  because
• 14:05
  the
• 14:05
  pre
• 14:05
  planning
• 14:06
  of
• 14:06
  a
• 14:06
  launch
• 14:06
  like
• 14:07
  I
• 14:07
  think
• 14:07
  we've
• 14:07
  talked
• 14:08
  about
• 14:08
  this
• 14:08
  quite
• 14:08
  a
• 14:08
  bit
• 14:09
  in
• 14:09
  this
• 14:09
  launch
• 14:09
  series
• 14:10
  but
• 14:10
  like
• 14:10
  the
• 14:10
  pre
• 14:11
  planning
• 14:11
  of
• 14:11
  a
• 14:11
  lunch
• 14:12
  is
• 14:12
  exhausting.
• 14:13
  Like
• 14:13
  you
• 14:14
  have
• 14:14
  so
• 14:15
  many
• 14:15
  different
• 14:15
  components.
• 14:16
  So
• 14:16
  like
• 14:17
  from
• 14:17
  the
• 14:18
  business
• 14:18
  owner
• 14:19
  side
• 14:19
  like
• 14:19
  having
• 14:19
  something
• 14:20
  that
• 14:20
  you
• 14:21
  know
• 14:21
  as
• 14:22
  soon
• 14:22
  as
• 14:22
  somebody
• 14:23
  like
• 14:23
  as
• 14:23
  soon
• 14:23
  as
• 14:23
  you
• 14:24
  open
• 14:24
  the
• 14:24
  car
• 14:24
  is
• 14:24
  going
• 14:24
  to
• 14:25
  have
• 14:25
  people
• 14:25
  flooding
• 14:25
  through.
• 14:26
  Like
• 14:26
  why
• 14:26
  would
• 14:27
  you.
• 14:27
  You
• 14:28
  know
• 14:28
  what
• 14:28
  I
• 14:28
  mean?
• 14:29
  For
• 14:29
  sure.
• 14:30
  Okay.
• 14:30
  And
• 14:31
  then
• 14:31
  we
• 14:31
  want
• 14:31
  to
• 14:31
  talk
• 14:31
  about.
• 14:32
  I
• 14:32
  love
• 14:32
  a
• 14:32
  live
• 14:33
  launch.
• 14:33
  I
• 14:33
  love
• 14:33
  a
• 14:34
  live
• 14:34
  launch
• 14:35
  that
• 14:35
  I.
• 14:35
  Do
• 14:35
  not
• 14:36
  offer
• 14:36
  our
• 14:36
  view
• 14:37
  but
• 14:37
  I.
• 14:37
  Think
• 14:37
  only
• 14:37
  when
• 14:37
  it
• 14:38
  makes
• 14:38
  sense.
• 14:38
  Like
• 14:39
  if
• 14:39
  you
• 14:39
  have
• 14:40
  a
• 14:40
  standalone
• 14:41
  course
• 14:42
  that
• 14:42
  nobody
• 14:43
  needs
• 14:43
  to
• 14:44
  be
• 14:44
  in
• 14:44
  for
• 14:45
  any
• 14:45
  specific
• 14:46
  reason
• 14:46
  at
• 14:46
  any
• 14:47
  specific
• 14:47
  time
• 14:48
  that
• 14:48
  I
• 14:48
  think
• 14:48
  it
• 14:48
  just
• 14:49
  like
• 14:49
  when
• 14:50
  you
• 14:50
  try
• 14:50
  to
• 14:50
  launch
• 14:50
  it
• 14:51
  for
• 14:51
  a
• 14:51
  limited
• 14:51
  time
• 14:52
  it
• 14:52
  just
• 14:52
  feels
• 14:52
  like
• 14:53
  Icky.
• 14:53
  And
• 14:54
  like,
• 14:54
  why,
• 14:55
  like,
• 14:55
  why
• 14:55
  wouldn't.
• 14:55
  Yeah.
• 14:56
  Available
• 14:56
  at
• 14:56
  Evergreen.
• 14:57
  But
• 14:57
  I
• 14:58
  think,
• 14:58
  you
• 14:58
  know,
• 14:58
  a
• 14:58
  lot
• 14:58
  of
• 14:58
  my
• 14:59
  clients,
• 14:59
  they
• 14:59
  are
• 14:59
  dietitians.
• 15:00
  They're
• 15:00
  doing,
• 15:00
  like,
• 15:01
  programs
• 15:01
  or
• 15:02
  that
• 15:02
  things
• 15:02
  that
• 15:03
  have
• 15:03
  cohorts
• 15:03
  and
• 15:04
  they're
• 15:04
  walking
• 15:04
  them
• 15:04
  through.
• 15:04
  I
• 15:04
  think
• 15:05
  those,
• 15:05
  like,
• 15:06
  really,
• 15:06
  really
• 15:06
  makes
• 15:07
  sense.
• 15:07
  So
• 15:07
  I
• 15:07
  think
• 15:07
  it's
• 15:08
  really
• 15:08
  important
• 15:09
  that,
• 15:09
  like,
• 15:09
  if
• 15:09
  you're
• 15:10
  gonna
• 15:10
  limited
• 15:10
  time,
• 15:11
  offer
• 15:12
  something
• 15:12
  that
• 15:12
  it
• 15:12
  feels
• 15:13
  special
• 15:13
  and
• 15:14
  not
• 15:14
  manipulative.
• 15:15
  Yeah.
• 15:16
  And
• 15:16
  there's
• 15:16
  so
• 15:16
  many
• 15:17
  different
• 15:17
  ways
• 15:18
  to,
• 15:18
  like,
• 15:18
  curate
• 15:19
  why
• 15:20
  you
• 15:20
  should
• 15:20
  do
• 15:21
  this
• 15:21
  live
• 15:22
  launch.
• 15:22
  And,
• 15:22
  like,
• 15:23
  community
• 15:23
  is
• 15:23
  one
• 15:24
  of
• 15:24
  them.
• 15:24
  Like,
• 15:25
  some
• 15:25
  people
• 15:26
  thrive
• 15:27
  when
• 15:27
  they're
• 15:27
  going
• 15:28
  through
• 15:28
  something
• 15:28
  with
• 15:29
  other
• 15:29
  people.
• 15:30
  So,
• 15:30
  like,
• 15:30
  even
• 15:31
  if
• 15:31
  there's
• 15:31
  no,
• 15:32
  like,
• 15:32
  active
• 15:33
  components,
• 15:33
  if
• 15:34
  there's
• 15:34
  a
• 15:34
  community
• 15:35
  that
• 15:35
  you
• 15:36
  can
• 15:36
  like,
• 15:36
  Hey,
• 15:36
  a
• 15:36
  question
• 15:37
  on
• 15:37
  this.
• 15:37
  Hey,
• 15:38
  how's
• 15:38
  everybody
• 15:38
  doing
• 15:39
  kind
• 15:39
  of
• 15:39
  thing.
• 15:39
  That's
• 15:40
  one
• 15:40
  of
• 15:40
  those
• 15:40
  reasons
• 15:41
  to,
• 15:41
  like,
• 15:41
  hold
• 15:42
  it.
• 15:42
  If
• 15:42
  you
• 15:43
  know
• 15:43
  that
• 15:43
  your,
• 15:43
  your
• 15:44
  clients
• 15:44
  are
• 15:44
  going
• 15:44
  to
• 15:44
  get
• 15:44
  a
• 15:45
  better
• 15:45
  experience
• 15:45
  if
• 15:46
  they're
• 15:46
  going
• 15:46
  through
• 15:46
  it
• 15:46
  with
• 15:46
  other
• 15:47
  people.
• 15:47
  That's
• 15:48
  one
• 15:48
  reason
• 15:48
  if
• 15:49
  you're
• 15:49
  a
• 15:49
  manufacturing
• 15:50
  urgency
• 15:51
  and
• 15:52
  just
• 15:52
  being
• 15:52
  like,
• 15:52
  oh,
• 15:53
  opened,
• 15:54
  close.
• 15:55
  That's
• 15:56
  any
• 15:57
  value
• 15:57
  add
• 15:58
  to
• 15:58
  your
• 15:59
  audience,
• 15:59
  to
• 16:00
  your,
• 16:00
  like,
• 16:01
  clients
• 16:01
  or
• 16:01
  your,
• 16:02
  you
• 16:02
  know,
• 16:02
  people
• 16:02
  going
• 16:03
  through
• 16:03
  these
• 16:03
  products.
• 16:04
  You
• 16:04
  have
• 16:04
  to
• 16:05
  look
• 16:05
  at
• 16:05
  it
• 16:05
  in
• 16:05
  the
• 16:05
  sense,
• 16:05
  like,
• 16:06
  does
• 16:06
  it.
• 16:06
  That
• 16:06
  Ally.
• 16:07
  Does
• 16:07
  it,
• 16:07
  wow,
• 16:08
  my
• 16:08
  brain
• 16:08
  just
• 16:08
  glitched.
• 16:09
  Does
• 16:09
  it
• 16:10
  add
• 16:10
  value
• 16:12
  to
• 16:13
  the
• 16:13
  user
• 16:14
  experience,
• 16:14
  the
• 16:14
  client
• 16:15
  experience,
• 16:15
  or
• 16:16
  is
• 16:16
  it
• 16:16
  just
• 16:17
  because
• 16:17
  somebody
• 16:18
  told
• 16:18
  you
• 16:19
  we
• 16:19
  need
• 16:19
  urgency
• 16:20
  so
• 16:20
  we're
• 16:21
  going
• 16:21
  to
• 16:21
  close
• 16:21
  this
• 16:21
  and
• 16:21
  it's
• 16:22
  a
• 16:22
  limited
• 16:22
  time
• 16:22
  offer
• 16:23
  thing.
• 16:23
  So
• 16:24
  really
• 16:24
  making
• 16:24
  sure
• 16:25
  that,
• 16:25
  like,
• 16:25
  you're
• 16:26
  aligned
• 16:26
  with
• 16:26
  your
• 16:27
  values
• 16:27
  on
• 16:27
  that
• 16:28
  so
• 16:28
  that
• 16:28
  you
• 16:28
  can
• 16:29
  build
• 16:29
  excitement
• 16:29
  and
• 16:30
  not
• 16:30
  very
• 16:30
  manipulative
• 16:31
  FOMO
• 16:32
  and
• 16:32
  all
• 16:32
  of
• 16:33
  that
• 16:33
  stuff.
• 16:33
  Yeah.
• 16:34
  So
• 16:34
  as
• 16:34
  we
• 16:34
  wrap
• 16:35
  up
• 16:35
  here,
• 16:35
  I
• 16:35
  think
• 16:35
  it's
• 16:35
  really
• 16:36
  important
• 16:36
  just
• 16:36
  to
• 16:36
  think
• 16:37
  of
• 16:37
  your
• 16:37
  pricing
• 16:38
  strategy
• 16:39
  long
• 16:39
  term.
• 16:40
  It's
• 16:40
  not
• 16:40
  just
• 16:40
  about
• 16:41
  this
• 16:41
  launch.
• 16:41
  It's
• 16:42
  about
• 16:42
  building
• 16:43
  a
• 16:43
  sustainable
• 16:44
  revenue
• 16:45
  model,
• 16:45
  building
• 16:46
  on
• 16:46
  that
• 16:46
  customer
• 16:47
  lifetime
• 16:47
  value.
• 16:48
  Because
• 16:48
  it's
• 16:48
  very
• 16:49
  much
• 16:49
  easier
• 16:49
  to
• 16:50
  sell
• 16:50
  to
• 16:50
  a
• 16:51
  customer
• 16:51
  you
• 16:51
  already
• 16:51
  have
• 16:52
  have
• 16:52
  than
• 16:52
  to
• 16:52
  gain
• 16:53
  a
• 16:54
  customer.
• 16:55
  And
• 16:55
  to
• 16:56
  make
• 16:56
  sure
• 16:57
  that,
• 16:57
  like,
• 16:58
  everything
• 16:58
  kind
• 16:58
  of
• 16:58
  feels.
• 16:59
  You
• 17:00
  kind
• 17:00
  of
• 17:00
  do
• 17:00
  a
• 17:00
  gut
• 17:00
  check
• 17:01
  to
• 17:01
  make
• 17:01
  sure
• 17:01
  that
• 17:01
  everything
• 17:01
  feels
• 17:02
  like
• 17:02
  cohesive.
• 17:03
  You
• 17:03
  feel
• 17:04
  like
• 17:04
  the
• 17:04
  value
• 17:04
  you're
• 17:04
  getting,
• 17:05
  you're
• 17:05
  being
• 17:05
  fairly
• 17:06
  compensated
• 17:07
  for
• 17:07
  it.
• 17:07
  And
• 17:08
  that
• 17:08
  the
• 17:08
  price
• 17:09
  that
• 17:09
  the
• 17:09
  people,
• 17:09
  the
• 17:09
  investment
• 17:10
  that
• 17:10
  people
• 17:10
  are
• 17:10
  getting,
• 17:11
  they
• 17:11
  feel
• 17:11
  like
• 17:11
  they're
• 17:11
  getting
• 17:12
  their
• 17:12
  money's
• 17:12
  worth.
• 17:12
  And
• 17:13
  like,
• 17:13
  when
• 17:13
  you
• 17:13
  can
• 17:13
  get
• 17:14
  that
• 17:14
  point,
• 17:15
  then
• 17:15
  everybody
• 17:15
  just
• 17:16
  feels
• 17:16
  happy
• 17:16
  and
• 17:16
  good
• 17:17
  and
• 17:17
  everything
• 17:18
  kind
• 17:18
  of
• 17:18
  just
• 17:19
  flicks.
• 17:19
  Yeah.
• 17:20
  I'm
• 17:20
  gonna
• 17:20
  add
• 17:20
  one
• 17:21
  little
• 17:21
  bonus
• 17:22
  tip
• 17:22
  in
• 17:22
  here
• 17:22
  in
• 17:23
  the
• 17:23
  sense
• 17:23
  that,
• 17:23
  like,
• 17:24
  a
• 17:24
  lot
• 17:24
  of
• 17:24
  People
• 17:25
  tend
• 17:25
  to
• 17:25
  do
• 17:26
  market
• 17:26
  research
• 17:27
  about
• 17:27
  pricing
• 17:28
  before
• 17:29
  an
• 17:29
  offer,
• 17:30
  right?
• 17:30
  So
• 17:30
  they
• 17:30
  like
• 17:31
  before
• 17:31
  anybody's
• 17:31
  purchased.
• 17:32
  So
• 17:32
  to
• 17:32
  non
• 17:32
  purchasers
• 17:33
  and
• 17:33
  they
• 17:33
  say,
• 17:34
  hey,
• 17:34
  I'm
• 17:35
  launching
• 17:35
  this,
• 17:36
  it's
• 17:36
  at
• 17:36
  this
• 17:36
  price
• 17:37
  point.
• 17:37
  What
• 17:37
  do
• 17:38
  you
• 17:38
  think?
• 17:38
  Some
• 17:39
  people
• 17:39
  are
• 17:39
  always
• 17:39
  gonna
• 17:40
  have
• 17:40
  that
• 17:40
  hesitation
• 17:41
  of
• 17:41
  like
• 17:41
  I
• 17:41
  probably
• 17:42
  wouldn't
• 17:42
  pay
• 17:42
  that
• 17:43
  or
• 17:43
  I
• 17:43
  don't
• 17:44
  know.
• 17:44
  But
• 17:44
  you
• 17:45
  want
• 17:45
  to
• 17:46
  market
• 17:46
  research
• 17:47
  both
• 17:47
  post
• 17:48
  purchasers
• 17:48
  and
• 17:49
  pre
• 17:49
  purchasers
• 17:50
  because
• 17:50
  the
• 17:51
  post
• 17:51
  purchasers,
• 17:52
  now
• 17:52
  that
• 17:52
  they've
• 17:52
  been
• 17:52
  inside,
• 17:53
  they
• 17:53
  can
• 17:53
  pretty
• 17:54
  much
• 17:54
  like
• 17:54
  communicate
• 17:55
  the
• 17:56
  like
• 17:56
  what
• 17:56
  they
• 17:57
  see
• 17:57
  value
• 17:57
  in.
• 17:58
  And
• 17:58
  that's
• 17:58
  going
• 17:58
  to
• 17:59
  influence
• 17:59
  how
• 17:59
  you
• 18:00
  market
• 18:00
  it,
• 18:00
  how
• 18:00
  you
• 18:01
  position
• 18:01
  it.
• 18:01
  And
• 18:02
  you
• 18:02
  can
• 18:02
  almost
• 18:02
  like
• 18:02
  you're
• 18:03
  always.
• 18:03
  Going
• 18:03
  to
• 18:03
  get
• 18:03
  those
• 18:03
  people
• 18:04
  that
• 18:04
  are.
• 18:04
  Going
• 18:04
  to
• 18:04
  be
• 18:04
  like
• 18:04
  I
• 18:05
  would
• 18:05
  have
• 18:05
  paid
• 18:05
  $10,000
• 18:07
  for
• 18:07
  this
• 18:07
  because
• 18:07
  it
• 18:07
  changed
• 18:08
  my
• 18:08
  business.
• 18:09
  Doesn't
• 18:09
  not
• 18:09
  mean
• 18:10
  you
• 18:10
  need
• 18:10
  to
• 18:10
  increase
• 18:10
  your
• 18:11
  price,
• 18:11
  but
• 18:11
  it
• 18:11
  just
• 18:11
  validates
• 18:12
  that
• 18:12
  like
• 18:12
  your
• 18:13
  pricing
• 18:13
  point
• 18:13
  was
• 18:14
  aligned
• 18:15
  with
• 18:15
  but
• 18:15
  definitely
• 18:16
  market
• 18:16
  research
• 18:17
  on
• 18:17
  both
• 18:17
  sides
• 18:17
  of
• 18:18
  the
• 18:18
  purchase
• 18:18
  so
• 18:18
  that
• 18:18
  you
• 18:19
  have
• 18:19
  a
• 18:19
  very
• 18:20
  clear
• 18:20
  idea
• 18:21
  of
• 18:21
  what's
• 18:21
  the
• 18:22
  value
• 18:22
  and
• 18:23
  how
• 18:23
  to
• 18:23
  position
• 18:24
  your
• 18:24
  price
• 18:24
  point
• 18:24
  in
• 18:25
  that
• 18:25
  sense.
• 18:25
  Like
• 18:26
  just
• 18:26
  because
• 18:26
  it's
• 18:27
  two
• 18:27
  different
• 18:27
  buyers
• 18:28
  or
• 18:28
  two
• 18:28
  different
• 18:29
  mindsets
• 18:29
  that
• 18:29
  are
• 18:30
  happening
• 18:30
  in
• 18:30
  that
• 18:30
  decision.
• 18:32
  All
• 18:32
  right,
• 18:32
  so
• 18:32
  just
• 18:32
  a
• 18:32
  quick
• 18:33
  recap
• 18:33
  of
• 18:33
  what
• 18:33
  we
• 18:34
  covered
• 18:34
  today.
• 18:35
  You
• 18:35
  want
• 18:35
  to
• 18:35
  make
• 18:35
  sure
• 18:35
  that
• 18:36
  your
• 18:36
  price
• 18:36
  is
• 18:37
  aligned
• 18:37
  with
• 18:37
  your
• 18:38
  audience,
• 18:38
  your
• 18:39
  value,
• 18:39
  your
• 18:40
  capacity,
• 18:41
  no
• 18:41
  one
• 18:41
  else's.
• 18:41
  Don't
• 18:42
  fall
• 18:42
  for
• 18:42
  that
• 18:42
  stinky
• 18:43
  online
• 18:43
  advice.
• 18:44
  Do
• 18:44
  some
• 18:44
  real
• 18:45
  like
• 18:45
  calculations
• 18:46
  about
• 18:46
  how
• 18:47
  much
• 18:47
  this
• 18:47
  offer
• 18:47
  is
• 18:48
  costing
• 18:48
  you
• 18:48
  to
• 18:48
  put
• 18:49
  out
• 18:49
  and
• 18:49
  deliver
• 18:50
  and
• 18:51
  then
• 18:51
  how
• 18:51
  much
• 18:51
  money
• 18:51
  you
• 18:51
  need
• 18:51
  to
• 18:52
  get,
• 18:52
  how
• 18:52
  much
• 18:52
  profit
• 18:53
  you
• 18:53
  want
• 18:53
  and
• 18:53
  then
• 18:53
  what
• 18:54
  makes
• 18:54
  sense
• 18:54
  to
• 18:55
  the
• 18:55
  buyers.
• 18:55
  There's
• 18:55
  a
• 18:56
  little
• 18:56
  bit
• 18:56
  of
• 18:56
  like
• 18:56
  math
• 18:57
  and
• 18:57
  homework
• 18:57
  and
• 18:57
  all
• 18:57
  of
• 18:58
  this
• 18:58
  things
• 18:58
  that
• 18:59
  you
• 18:59
  have
• 18:59
  to
• 18:59
  do.
• 19:00
  But
• 19:00
  once
• 19:00
  you
• 19:00
  get
• 19:01
  it
• 19:01
  right,
• 19:01
  like
• 19:01
  you'll
• 19:01
  feel
• 19:02
  so
• 19:02
  much
• 19:02
  more
• 19:02
  confident
• 19:03
  in
• 19:04
  selling
• 19:04
  that
• 19:04
  offer
• 19:05
  at
• 19:05
  that
• 19:05
  price
• 19:06
  point.
• 19:06
  Always,
• 19:07
  always,
• 19:07
  always
• 19:07
  make
• 19:08
  sure
• 19:08
  you
• 19:08
  are
• 19:08
  building
• 19:09
  in
• 19:09
  a
• 19:09
  extension
• 19:10
  model.
• 19:11
  We
• 19:11
  want
• 19:11
  to
• 19:11
  have
• 19:11
  our
• 19:11
  upsells,
• 19:12
  our
• 19:12
  down
• 19:12
  sells,
• 19:13
  our
• 19:13
  order
• 19:14
  bumps
• 19:14
  where
• 19:15
  they
• 19:15
  make
• 19:15
  sense
• 19:15
  so
• 19:16
  that
• 19:16
  we
• 19:16
  can
• 19:16
  make
• 19:16
  sure
• 19:16
  that
• 19:17
  we
• 19:17
  are
• 19:18
  maximizing
• 19:19
  our
• 19:19
  launch
• 19:19
  efforts.
• 19:20
  If
• 19:21
  you
• 19:21
  are
• 19:21
  going
• 19:22
  to
• 19:22
  do
• 19:22
  tiered
• 19:23
  offers,
• 19:23
  make
• 19:24
  sure
• 19:24
  that
• 19:24
  they
• 19:24
  are
• 19:25
  really,
• 19:25
  really
• 19:26
  clear
• 19:26
  and
• 19:26
  not
• 19:27
  confusing
• 19:28
  or
• 19:28
  you
• 19:29
  will
• 19:29
  give
• 19:29
  your
• 19:29
  buyers
• 19:30
  analysis,
• 19:31
  analysis
• 19:31
  paralysis.
• 19:33
  Make
• 19:33
  sure
• 19:33
  that
• 19:33
  you're
• 19:33
  using
• 19:34
  those
• 19:34
  fast
• 19:34
  action
• 19:35
  bonuses
• 19:35
  super
• 19:36
  intentional
• 19:36
  so
• 19:36
  you
• 19:36
  don't
• 19:37
  feel
• 19:37
  icky
• 19:37
  and
• 19:38
  make
• 19:38
  sure
• 19:38
  that
• 19:38
  like
• 19:39
  your
• 19:39
  launch
• 19:39
  offers
• 19:40
  really
• 19:41
  are
• 19:41
  justified
• 19:42
  to
• 19:42
  be
• 19:42
  like
• 19:43
  limited
• 19:43
  time
• 19:44
  launch
• 19:45
  offers.
• 19:47
  So
• 19:47
  we
• 19:47
  want
• 19:47
  to
• 19:48
  know,
• 19:48
  let
• 19:48
  us
• 19:48
  know
• 19:49
  on
• 19:49
  Instagram,
• 19:49
  hit
• 19:50
  us
• 19:50
  up
• 19:50
  in
• 19:50
  the
• 19:50
  DMs
• 19:51
  in
• 19:51
  TikTok
• 19:52
  or
• 19:52
  Instagram.
• 19:53
  What
• 19:53
  is
• 19:55
  one
• 19:55
  pricing
• 19:56
  experiment
• 19:56
  you
• 19:56
  want
• 19:56
  to
• 19:57
  try
• 19:57
  in
• 19:57
  your
• 19:57
  next
• 19:58
  launch.
• 19:59
  We
• 19:59
  want
• 19:59
  to
• 19:59
  hear
• 19:59
  from
• 20:00
  you.
• 20:00
  So
• 20:01
  if
• 20:01
  you
• 20:01
  like
• 20:01
  this
• 20:01
  episode
• 20:02
  and
• 20:02
  share
• 20:02
  with
• 20:02
  your
• 20:03
  biz
• 20:03
  bestie,
• 20:04
  leave
• 20:04
  us
• 20:04
  a
• 20:04
  review.
• 20:05
  We
• 20:05
  love
• 20:05
  reviews.
• 20:06
  And
• 20:06
  then
• 20:06
  honestly,
• 20:07
  just
• 20:07
  tell
• 20:07
  us
• 20:08
  that
• 20:08
  you're
• 20:08
  a
• 20:08
  listener,
• 20:08
  because
• 20:08
  those
• 20:09
  are
• 20:09
  our
• 20:09
  favorite
• 20:09
  dms
• 20:10
  where
• 20:10
  you
• 20:10
  say,
• 20:10
  I
• 20:10
  love
• 20:10
  this
• 20:11
  episode.
• 20:12
  That
• 20:12
  makes
• 20:12
  our
• 20:13
  entire
• 20:13
  year.
• 20:14
  So
• 20:14
  drop
• 20:15
  that
• 20:15
  in
• 20:16
  our
• 20:16
  DMs.
• 20:17
  And
• 20:17
  Justin,
• 20:18
  what
• 20:18
  are
• 20:18
  we
• 20:18
  covering
• 20:18
  next
• 20:18
  week?
• 20:19
  Next
• 20:19
  week,
• 20:19
  I
• 20:19
  just
• 20:19
  decided
• 20:20
  we're
• 20:20
  going
• 20:20
  to
• 20:20
  do
• 20:21
  launch
• 20:21
  Energetics.
• 20:22
  We're
• 20:22
  going
• 20:22
  to
• 20:23
  talk
• 20:23
  about
• 20:23
  the
• 20:23
  Energetics
• 20:24
  and
• 20:24
  the
• 20:24
  mindsets
• 20:25
  that
• 20:25
  you
• 20:25
  need
• 20:25
  heading
• 20:26
  into
• 20:26
  Open
• 20:27
  Cartwheek
• 20:28
  and
• 20:28
  how
• 20:28
  to
• 20:28
  stay
• 20:28
  resilient
• 20:29
  and
• 20:29
  strong.
• 20:30
  Because
• 20:30
  I
• 20:30
  think
• 20:30
  launch
• 20:30
  week,
• 20:31
  especially
• 20:31
  if
• 20:32
  it's
• 20:32
  like
• 20:32
  a
• 20:33
  launch
• 20:33
  you're
• 20:33
  only
• 20:33
  doing
• 20:33
  once
• 20:33
  or
• 20:34
  twice
• 20:34
  a
• 20:34
  year,
• 20:34
  can
• 20:34
  be
• 20:34
  one
• 20:34
  of
• 20:34
  the
• 20:35
  most
• 20:35
  stressful
• 20:35
  weeks
• 20:35
  of
• 20:36
  your
• 20:36
  entire
• 20:36
  year.
• 20:36
  But
• 20:36
  it
• 20:36
  doesn't
• 20:37
  have
• 20:37
  to
• 20:38
  be.
• 20:38
  It
• 20:38
  can
• 20:38
  be
• 20:38
  fun,
• 20:38
  it
• 20:39
  can
• 20:39
  be
• 20:39
  joyful,
• 20:40
  it
• 20:40
  can
• 20:40
  be
• 20:40
  a
• 20:40
  celebration.
• 20:41
  And
• 20:41
  I'm
• 20:42
  just
• 20:42
  coming
• 20:42
  off
• 20:42
  a
• 20:42
  launch
• 20:42
  that
• 20:43
  didn't
• 20:43
  start
• 20:43
  out
• 20:44
  as
• 20:44
  planned,
• 20:44
  but
• 20:45
  we
• 20:45
  were
• 20:45
  able
• 20:45
  to
• 20:45
  kind
• 20:45
  of
• 20:46
  shift
• 20:46
  our
• 20:46
  Energetics
• 20:47
  and
• 20:47
  our
• 20:47
  mindset,
• 20:48
  and
• 20:48
  it
• 20:48
  is
• 20:49
  rolling
• 20:49
  along
• 20:49
  now.
• 20:50
  So
• 20:50
  I
• 20:50
  can't
• 20:50
  wait
• 20:50
  to
• 20:50
  talk
• 20:51
  about
• 20:51
  that
• 20:51
  next
• 20:51
  week.
• 20:52
  I
• 20:52
  mean,
• 20:52
  amazing.
• 20:53
  Well,
• 20:53
  until
• 20:54
  next
• 20:54
  week,
• 20:55
  we
• 20:55
  are
• 20:55
  rooting
• 20:56
  for
• 20:56
  you.