Latest / Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients / This Founder Made $150K on Threads in 17 Months — Here's Her Best Tips

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This Founder Made $150K on Threads in 17 Months — Here's Her Best Tips · Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients

0:47
SPEAKER_01: What if I told you you can make over$100,000 in cash, not robbing a bank, not joining an MLM, and definitely not spending a dime on ads on social media.
0:58
SPEAKER_01: But it is a social media platform.
1:00
SPEAKER_01: Today we're talking about my favorite social media platform.
1:03
SPEAKER_01: We're talking about motherfucking threads.
1:06
SPEAKER_01: Hey y'all, welcome back to the podcast.
1:08
SPEAKER_01: My name is Marie.
1:09
SPEAKER_01: I am the host of the show.
1:10
SPEAKER_01: I also run a boutique podcast agency.
1:13
SPEAKER_01: And I am the founder of Cocktails and Clothes, the best and baddest networking community on the freaking internet.
1:18
SPEAKER_01: And today we have on the Threads Queen, Taylor Lane, who has collected over$150,000 in cash from 17 months of being on threads.
1:28
SPEAKER_01: This is also while being a mom.
1:30
SPEAKER_01: So if you're looking at the timestamp of this episode, it's kind of longer than usual because we really go deep.
1:35
SPEAKER_01: We read out some people's threads.
1:37
SPEAKER_01: We give you like the best strategies for threads, what she's been seeing over the past year.
1:42
SPEAKER_01: And of course, we have cocktail hours.
1:44
SPEAKER_01: So I'm gonna go ahead and stop talking and let's just get right into the episode so y'all can hear about our very, very special guest, Taylor Lane.
1:52
SPEAKER_01: Okay, so I always start off with the same question.
1:54
SPEAKER_01: So if you could say your name, your business, and if your business was a cocktail, what kind of cocktail would it be?
2:00
SPEAKER_00: Hi, I'm Taylor Lane.
2:01
SPEAKER_00: My business is the threads marketing agency.
2:04
SPEAKER_00: And if I had to name, okay, this is actually really weird because I don't know if you saw my thread last night, but I got a random idea at like nine o'clock uh last night, and it was to kind of position my brand around seltzer.
2:20
SPEAKER_00: Okay, so not a cocktail, but I guess a mocktail.
2:23
SPEAKER_00: Yeah.
2:23
SPEAKER_00: Um and basically I want to do some campaign around like the whole threads girl lifestyle, like a seltzer, like um crack open a can of visibility and like you know, kind of like soda can in your car cup holder vibe, like we ride with you.
2:41
SPEAKER_00: The whole just I don't know, like a girl with a seltzer.
2:45
SPEAKER_00: I it's just I'm obsessed with LaCroix.
2:47
SPEAKER_01: So like saying what flavor?
2:49
SPEAKER_00: Yeah, every girl, every flavor.
2:51
SPEAKER_00: I I get the variety packs, I get the like big trays of variety packs.
2:55
SPEAKER_00: I don't, I'm not like married to any flavor.
2:57
SPEAKER_00: What about you?
2:58
SPEAKER_01: I'm boring.
2:58
SPEAKER_01: I like lime, but someone told me to drink the coconut.
3:01
SPEAKER_00: Oh, excuse me.
3:03
SPEAKER_00: I haven't had that one.
3:04
SPEAKER_01: I that's what I said.
3:05
SPEAKER_01: I was like, I've never seen that.
3:06
SPEAKER_01: And they were like, You're missing out.
3:07
SPEAKER_01: And I was like, I've never seen it.
3:08
SPEAKER_01: So I'm I've just been drinking lime.
3:10
SPEAKER_01: Like, I'm boring.
3:11
SPEAKER_01: I don't like too much flavor.
3:12
SPEAKER_00: So put me on, but that would definitely be the threats girl lifestyle.
3:16
SPEAKER_00: Like, I love that.
3:16
SPEAKER_00: Um, and so let yeah, less of a cocktail, but more of like the seltzer that's always with you.
3:22
SPEAKER_01: Oh my gosh, I love that.
3:23
SPEAKER_01: Speaking of, I reminds me to take the LaCroix seltzer out of my car that's been there for three days.
3:29
SPEAKER_01: It's like when he said that, I was like, I need I need to take that out of my car.
3:34
SPEAKER_01: Um, also, such a little like weight loss hack um when I wanted to lose weight and not drink alcohol.
3:38
SPEAKER_01: I poured seltzers into wine glasses.
3:41
SPEAKER_01: And so I would just sit there because I realized I was this was a while ago.
3:45
SPEAKER_01: This was when I was definitely an alcoholic.
3:48
SPEAKER_01: Um it was 2020, we were parting, and I was like, I still wanted to partake in holding a glass.
3:53
SPEAKER_01: So I would pour my seltzer, my LaCroix, into the wine glass.
3:58
SPEAKER_01: And it just was like, it was I realized that's what actually what I wanted to do.
4:02
SPEAKER_01: I just wanted to hold the wine glass.
4:03
SPEAKER_01: And it was such a hack.
4:04
SPEAKER_00: You wanna you wanna hold it and you wanna like have something to sip on and you want it to be not water?
4:09
SPEAKER_00: That's literally the whole or like jumps, because ew.
4:11
SPEAKER_00: So like I'm I'm so into it.
4:14
SPEAKER_00: And I really got into seltzer like after I had done a whole sober year without it.
4:19
SPEAKER_00: That was just like a different time in my life.
4:21
SPEAKER_00: I think my sober year was um 2019, and I really needed that for my life, but I did not, I was not on the seltzer game.
4:29
SPEAKER_00: I was on the no replacement game.
4:30
SPEAKER_00: I think for me, I just needed to completely like not go out and not and at social events, just like be uncomfortable with not having something to hold.
4:37
SPEAKER_00: And like I just like, yeah, I just raw dogged it.
4:39
SPEAKER_01: You raw dogged it.
4:40
SPEAKER_00: Now in my life, I'm like, okay, that would have been clutch.
4:44
SPEAKER_01: The whole seltzer game would have been clutch, but I feel like seltzer is really having its moment in the last, I don't know, started in 2020, trust me, because I was not sober and it was it was white cloth and it was it was popping off.
4:56
SPEAKER_01: But like, yeah, I I love that you said that.
4:59
SPEAKER_01: Why, what why is that connect with threads?
5:00
SPEAKER_01: You said like you pop open the camera threads.
5:02
SPEAKER_01: Like, how's that connect?
5:03
SPEAKER_00: Yeah, so I just see like basically my whole idea was what would happen if in my marketing, how would I creatively expand and creatively express myself if the service that I have as a done for you service provider of done for you threads was actually a product?
5:21
SPEAKER_00: And my service is very productized, and I'm about that.
5:24
SPEAKER_00: Like I have one tier, I don't do custom anything, I don't do, yeah, right.
5:28
SPEAKER_00: So I was like, and what would it even be?
5:31
SPEAKER_00: Because I just want to stop making like the same service provider content.
5:37
SPEAKER_00: I just don't care about it anymore.
5:38
SPEAKER_00: Like the three things you need to write on threads to get clients this week.
5:42
SPEAKER_00: Like, get that from my course, but like I want to do something creative and entertaining for people.
5:46
SPEAKER_00: And so I was like, what would happen if if my Done For You thread service was actually a product?
5:51
SPEAKER_00: And what would it be?
5:52
SPEAKER_00: And immediately I was like, oh my God, I'm like a Canal LaCroix.
5:55
SPEAKER_00: Of course it is.
5:56
SPEAKER_00: So it's more just like the casualness of it.
6:00
SPEAKER_00: Um, the fact that like it goes with me everywhere I go.
6:04
SPEAKER_00: And I feel like threads is just, I've been telling people, especially if you're a CEO, pick up your phone, ma'am.
6:10
SPEAKER_00: This whole like, you know, I have to put it in a content batching document.
6:15
SPEAKER_00: And then like later I'm gonna talk about it and blah, blah, blah.
6:17
SPEAKER_00: I'm like, pick up your phone and say it.
6:18
SPEAKER_00: And then press send on threads because and like this whole this whole mindset of like that's a thread.
6:24
SPEAKER_00: You know what I mean?
6:25
SPEAKER_00: Like, I just feel like it's it's like it's like a can of seltzer sitting on your desk with you all the time or in your car with you.
6:31
SPEAKER_01: It's such a good comparison.
6:32
SPEAKER_01: Also, I want to back up to the people who have been living under Rock Noah Fence and talk about threads because I I'm I'm a I'm a claimant.
6:42
SPEAKER_01: I introduced all my friends to threads and I it was last October, and I was like, I kept seeing it, and I was like, What is this?
6:48
SPEAKER_01: And I was like, fine, I'll just try it out.
6:50
SPEAKER_01: And it blew open my business.
6:53
SPEAKER_01: And after that, I was a I was a cult leader.
6:55
SPEAKER_01: I was like, You're gonna get on fucking threads, you're gonna go on fucking threads.
6:57
SPEAKER_01: And now all my friends are saying the same thing to their friends.
6:59
SPEAKER_01: And I've I think every single episode of this podcast, I've mentioned threads.
7:03
SPEAKER_01: But so if you for some reason still don't know what the fuck it is, can you break it down between threads versus Twitter?
7:09
SPEAKER_01: Because I think that's the closest thing it could be compared to.
7:11
SPEAKER_01: And I know this is a very boring question you get a lot, but just so you can no, it's great.
7:16
SPEAKER_00: Um, I I do love, like I said, like I love talking about this stuff.
7:19
SPEAKER_00: I just don't want my like forward-facing content to be so like educational and like, you know, uh bold claim, and then another slide about what you've done for your clients is like butt, boring.
7:30
SPEAKER_00: Um, okay, so the main uh like definition that I can give you for threads is less than 500 character posts most of the time that are just text-based thoughts, questions, and conversations that are happening literally about every single industry on the planet, then you can pop in and type your little less than 500 character post without an image, without a whole like, you know, um plan, and you can get those conversations started.
8:04
SPEAKER_00: You can reach your ideal clients, you can literally say, are there any women over 40 who are trying to lose weight and your postpartum and perimenopausal?
8:14
SPEAKER_00: You then have a whole comment section of your ideal clients if that is what you do, and so it's it's a different algorithm altogether than the closest thing algorithm-wise, I could could compare it to would be TikTok.
8:29
SPEAKER_00: I think so too.
8:30
SPEAKER_00: Because it's keyword-based and interest-based, and so that's why.
8:33
SPEAKER_00: But TikTok, whole production, whole friction of do I have to get on camera today?
8:38
SPEAKER_00: I don't feel like it, or you gotta be funny, you gotta be funny, you gotta be charismatic.
8:42
SPEAKER_00: And like honestly, a lot of us can do it, and we do do it.
8:44
SPEAKER_00: But threads is going to be your place for like the making sure that you can consistently lead the conversations in your niche and get connected one-on-one to your ideal clients, which we have lost.
8:55
SPEAKER_00: We have lost with all other social media platforms.
8:58
SPEAKER_00: And just my caveat to that is yes, you can type more than 500 characters and you can it will show up in multiple sub threads, and you can a lot of storytelling threads do that, right?
9:07
SPEAKER_00: Where you they're actually taking you through.
9:08
SPEAKER_00: It's like a it's like an Instagram carousel.
9:11
SPEAKER_00: Slide by slide, you're telling a story.
9:13
SPEAKER_00: You can do that on threads, and it does work, but for the majority of the posts you're gonna be seeing, they're short, quick text posts.
9:19
SPEAKER_01: I think threads is insane because it is the most low lift of the social media, but the most high reward.
9:25
SPEAKER_01: Like the algorithm is so good.
9:27
SPEAKER_01: You actually need to be careful.
9:28
SPEAKER_01: Like, I let's say someone says, I just got free from cancer today.
9:34
SPEAKER_01: I want to like that post.
9:35
SPEAKER_01: I really do.
9:36
SPEAKER_01: But then I know if I like that post, my entire threads will turn into cancer-free posts.
9:40
SPEAKER_01: So you actually need to be super very careful what what you comment and like because that's how how specific the algorithm is.
9:47
SPEAKER_01: And so if you are like trying to find clients and make money on threads, you simply just need to interact with the right posts or posts the keywords, and it your entire world will be about that.
9:57
SPEAKER_01: It's it's the best algorithm I've ever seen.
9:59
SPEAKER_01: And it's again so low lift, like it's insane.
10:02
SPEAKER_00: I agree.
10:03
SPEAKER_00: The algorithm is really the thing that sets it apart.
10:05
SPEAKER_00: It's not even the format.
10:07
SPEAKER_00: Like, obviously, for me, the format is very conducive to low lift.
10:10
SPEAKER_00: Like, my whole story is that I uh if you want to talk about when I discovered threads, um the the whole like 2023 launch of threads, I was a hater.
10:21
SPEAKER_00: I was like, who, you know, I was out here running my business at the time.
10:25
SPEAKER_00: I was um just you know on my normal business coachy stuff.
10:29
SPEAKER_00: And I was like, who has time for another platform?
10:32
SPEAKER_00: I'm gonna not pay attention.
10:33
SPEAKER_00: I'm gonna be like, Meta, you're drunk.
10:35
SPEAKER_00: I don't know what's doing here.
10:37
SPEAKER_00: And in uh 2025, I had two girls under two.
10:43
SPEAKER_00: I was breastfeeding my newborn, like literally round the clock, she would not let me go.
10:48
SPEAKER_00: And I was just like, How the heck am I gonna even come back from this maternity leave?
10:52
SPEAKER_00: And when I do, what the heck am I gonna do to market my business?
10:55
SPEAKER_00: I was feeling so desperate, is the word that I use when I talk about this story.
11:00
SPEAKER_00: I was desperate for hope that it would be possible for me.
11:06
SPEAKER_00: And not having threads the way I do now, I can't even like give enough hugs to that version of myself and being like, there are leads out there who you can connect with who are literally going to flock to you.
11:19
SPEAKER_00: You just haven't had that experience on Instagram, and that's okay, but it will happen as soon as you get on threads.
11:26
SPEAKER_00: And like I heard about it again.
11:29
SPEAKER_00: This is like, you know, March 2025, and then an April 2025, I went all in.
11:35
SPEAKER_00: I signed 10 clients in a month.
11:37
SPEAKER_00: I had like a hundred email subscribers and 200 followers um in 21 days.
11:43
SPEAKER_00: And I decided, oh, this is it.
11:45
SPEAKER_00: Like, say less, this is it.
11:47
SPEAKER_00: I am just going all in.
11:49
SPEAKER_00: And then that's when I started like really seeing results for myself and starting to do beta clients for done for you threads.
11:55
SPEAKER_00: And that's how the whole thing got started.
11:56
SPEAKER_00: So the format for me, yes, it's important because it was literally what I called back then rocking chair revenue, baby.
12:04
SPEAKER_00: I'm in that rocking chair, I'm rocking that baby day and night, and I have one hand and I with my thumb.
12:12
SPEAKER_00: Like, of course, the the low liftness of it is the whole ticket to why I'm obsessed with it and why I want to put everyone else on, just like you're trying to put everyone else on as well.
12:22
SPEAKER_00: But also, it's what you just said it's the algorithm that gets you the results you've never had before on social media that gets me so pumped up about it.
12:31
SPEAKER_01: Yeah, a hundred percent.
12:32
SPEAKER_01: And like you like you have all over your Instagram like you'd had a hundred thousand dollar cash month in 15 months.
12:40
SPEAKER_00: A hundred thousand I crossed a hundred thousand dollars cash in 15 months from you.
12:45
SPEAKER_00: That's what I meant to say.
12:46
SPEAKER_00: Yeah, yeah.
12:46
SPEAKER_00: I mean, girl, we'll maybe we'll be back here next year and I'll be like, or literally in six months from now, and I'll be like, I have my cash.
12:52
SPEAKER_01: Yeah, I think I just manifested that shit for you.
12:54
SPEAKER_00: I really appreciate that.
12:55
SPEAKER_00: Um, yeah, so my first 15 months on threads, and when I tell you, like I have not been able to cross the 100K in 12 month uh mark in my business, sure in sales, but in cash collected.
13:09
SPEAKER_00: And so for me to be literally coming back from my second maternity leave with two under two and be able to do it in 15 months, I'm so stoked.
13:19
SPEAKER_00: I'm so grateful and thankful for this app and this platform and for the way that it has reignited the sense of what I even do, which like I like I we were just talking about.
13:31
SPEAKER_00: You can actually talk to your ideal person and you are reminded of why your work exists, why they need it.
13:38
SPEAKER_00: And they are like fast action takers.
13:41
SPEAKER_00: I I have really experienced people are signing up for your freebie, then they're talking to you about it, then they it's a social place, right?
13:48
SPEAKER_00: So then they're like, okay, and then they're like buying from you, and then they're like some of your best clients out of everybody else.
13:55
SPEAKER_00: I don't know, it's just like the the threads effect, I guess.
13:57
SPEAKER_00: Um yeah, so that that's that's like really been the experience for me.
14:01
SPEAKER_00: And and yeah, it's the the 100k cash mark.
14:06
SPEAKER_00: I have now flown by that.
14:08
SPEAKER_00: I'm not even gonna lie.
14:10
SPEAKER_00: Um, so now it's been like 17 months, and I think I've collected like over 150k cash.
14:16
SPEAKER_02: Wow.
14:16
SPEAKER_00: So it's again, it's all going up from here.
14:19
SPEAKER_00: And thank you for manifesting for me.
14:20
SPEAKER_00: I will have my 100k cash month.
14:22
SPEAKER_00: Yeah.
14:23
SPEAKER_01: You're like, wait, what?
14:24
SPEAKER_01: I'm not yet, but of course.
14:28
SPEAKER_01: And so I wanna like now we've like indoctrinated people into the cult.
14:32
SPEAKER_01: It's like, okay, yes.
14:33
SPEAKER_01: You signed up for threads, like it's not, you're not fuck, we're not fucking around.
14:36
SPEAKER_01: Okay.
14:36
SPEAKER_01: Um now or let's talk to people who are like, yes, I've been on threads, but I'm not making any fucking money.
14:42
SPEAKER_01: I've I've heard some I hear very different things.
14:45
SPEAKER_01: I have people who get it and they're making a lot of money, like Alyssa, my friend Erica.
14:49
SPEAKER_01: She, my friend Erica goes viral every time she logs in and she has to log off because it's so she goes viral.
14:54
SPEAKER_01: So and then I hear people who um in my community who are like, I don't get it.
15:01
SPEAKER_01: And these are definitely people I've noticed who have used LinkedIn in the past, and I know it's like a very different ball game, and they're like, I don't get it.
15:08
SPEAKER_01: I don't get it.
15:08
SPEAKER_01: I log in, I try, nothing happens.
15:11
SPEAKER_01: So let's talk about like what are some threads mistakes you're seeing founders make that's like not even quietly killing their reach, they're not getting any fucking nothing's happening on their end.
15:19
SPEAKER_00: Yeah.
15:20
SPEAKER_00: Um, if you're not the main character on there of your story and your offers and what you're currently doing to walk your walk and talk, your talk, you're gonna have a harder time.
15:29
SPEAKER_00: So, what I always do on every single kickoff call with my Done For You Threads clients is I say, What are you currently working on in your business?
15:37
SPEAKER_00: I don't even care if it's not like seldom you will have a person who their own business is not like they're not doing the thing that they are teaching or that they done it a couple of years ago and like um you know, now they're just maintaining it or whatever, right?
15:52
SPEAKER_00: But most people are walking their walk and talking their talk.
15:55
SPEAKER_00: And you're gonna do the best on threads if you are that person, but you have to translate it and you have to be like, here's what is happening right now, September 2026, in my business, and you have to be vulnerable enough to say that and you have to really like, yeah, step it up as the main character of your own story.
16:11
SPEAKER_01: Okay.
16:12
SPEAKER_01: So, like actually, I I think it'll be easiest right now is if I could give you some examples and have you roast them.
16:20
SPEAKER_01: Um and I ask permission, by the way, I'm not just sending you some people and they're gonna be like, whoa, whoa.
16:26
SPEAKER_01: Like, so I'm gonna send you my friend Ricky.
16:28
SPEAKER_01: This is a prime example.
16:29
SPEAKER_01: He uh he's trying to, he's really on LinkedIn.
16:32
SPEAKER_01: He was posting on thread, he is posting on threads, and I think he's very confused.
16:37
SPEAKER_01: And so I'm gonna send you in the chat uh his and I want you to pick a threads where you think you can use as a good example.
16:43
SPEAKER_01: Okay, amazing.
16:44
SPEAKER_01: I think this is just gonna be easiest.
16:47
SPEAKER_02: Yeah, oh I love it.
16:49
SPEAKER_01: Okay, so let me explain who Ricky is first of all.
16:52
SPEAKER_01: Ricky is my cousin and my friend, and someone who's extremely talented, and someone who it it bothers me that he isn't getting the reach he needs to get because he's uh he's so uh charismatic talented, and he specifically helps people uh show their personality on camera.
17:10
SPEAKER_01: He is all about helping like creators like step on into them, yeah, walk their talk on camera.
17:15
SPEAKER_01: Um, people like me who I struggle being on camera.
17:18
SPEAKER_01: This why I have a podcast.
17:19
SPEAKER_01: So that's his business called Chatty Camel.
17:21
SPEAKER_01: First of all, what a fucking name.
17:23
SPEAKER_01: And he's all about on-camera presence.
17:24
SPEAKER_01: He's an he's an actor, so he is also using all of that as his uh basis.
17:30
SPEAKER_01: So I just sent you his threads.
17:32
SPEAKER_01: I would love for you to roast him in a loving way because we love Ricky.
17:36
SPEAKER_00: Ricky, yes, hi Ricky.
17:37
SPEAKER_00: Okay, so first of all, when I go to your profile, this is for everybody, you need a pinned post that is a lead generation post right off the bat.
17:47
SPEAKER_00: So what that means is um you're not going to have as much traction on your profile.
17:53
SPEAKER_00: You're not going to have as many leads for your business.
17:57
SPEAKER_00: If your pinned post is something like, Hi, let me introduce myself, like very like, and what about you?
18:04
SPEAKER_00: Comment what you do below.
18:05
SPEAKER_00: No, just don't.
18:07
SPEAKER_00: Um, and so Ricky here, he's not doing that, but what his um he doesn't have a pinned post.
18:12
SPEAKER_00: And so, like the first thing I see is like working with founders who want to be on camera has been so fun.
18:18
SPEAKER_00: I have met some really amazing people who are determined to make a transformation for the sake of their business.
18:23
SPEAKER_00: And those are the people I love working with.
18:26
SPEAKER_00: Um, if that sounds like you DM me.
18:28
SPEAKER_00: It's not a bad post to throw in the mix, but if I'm like coming over to your profile because I saw you commenting on something and you were like really helpful to that person, and I thought, oh, this person, Ricky, really knows what they're doing.
18:43
SPEAKER_00: And I come over here based on the bio, um, like being just a little bit um like not compelling enough, and then not having a pinned post that I can go and learn from you and download something right now or watch a training right now from you.
18:58
SPEAKER_00: And I know that it's for me in my specific situation, not based off of my character traits of I'm an amazing person and I'm ready to make a transformation.
19:07
SPEAKER_00: That's way too vague.
19:08
SPEAKER_00: And so, like for those reasons, you're not gonna get a follower, you're not gonna get a lead.
19:13
SPEAKER_00: So, something I would do for him is I would put um a pinned post that has a um, you know, a download of some sort of freebie um that has the flock factor, that is something that his ideal client is thinking about um every single day.
19:29
SPEAKER_00: And I would put it in there.
19:30
SPEAKER_00: And then what is Ricky's transformation story about their um transformation of um confidence on camera and their their camera presence?
19:39
SPEAKER_00: That has to be again, you have to be the main character, you have to show people you're walking, your walk.
19:44
SPEAKER_00: So it needs to be something like before I understood X about my um camera presence, I was experiencing XYZ thing.
19:52
SPEAKER_00: And it only took me 30 days of really committing myself to see whatever you know that factor is completely transform.
19:59
SPEAKER_00: And now I blank.
20:01
SPEAKER_00: I put I put all of my, you know, I put the first three steps into an easy download that you could do and you could go take onto your Instagram stories today to get a sale in your business.
20:12
SPEAKER_00: Okay.
20:12
SPEAKER_00: Um, you know, that would be the pinned post, and then it never leaves your pin post spot.
20:17
SPEAKER_00: You always have it there no matter what you're selling when.
20:19
SPEAKER_00: I didn't even know about the damn pin post.
20:21
SPEAKER_00: I didn't know about that.
20:22
SPEAKER_01: Wow, girl, we need a lead gen pin post.
20:25
SPEAKER_01: Okay, okay.
20:26
SPEAKER_01: And then I love I mean what I'm hearing in that one is specifically like time bound.
20:30
SPEAKER_01: You're like today in 30 days, like urgency instead of like I help people on camera.
20:37
SPEAKER_01: It's like you got really, really specific, and then you're like leading them to your what the next part of your funnel, something that they can take action on right then and there.
20:45
SPEAKER_01: Um, okay, there's one more person I want I met on threads who would like you to roast her.
20:52
SPEAKER_01: Her name, okay.
20:53
SPEAKER_01: I'm so sorry if I'm pronouncing your name wrong, and I'm just gonna say that right now.
20:56
SPEAKER_01: It's S-H-A-M-M-I.
20:58
SPEAKER_01: I'm thinking it's Shammy.
21:00
SPEAKER_01: Oh, Shammy.
21:01
SPEAKER_01: Oh, okay.
21:01
SPEAKER_01: I yeah, I think I follow her.
21:03
SPEAKER_01: Okay, so it's she is an OBM for agencies, system girly for booked out agencies.
21:08
SPEAKER_01: Okay, let me send you her threads.
21:10
SPEAKER_01: And she specifically wanted to be Odo Roasted.
21:14
SPEAKER_00: Okay, good.
21:14
SPEAKER_00: I have a roast for her.
21:16
SPEAKER_00: But before, just one more thing on Ricky.
21:18
SPEAKER_02: Okay.
21:18
SPEAKER_00: I went to the replies tab of your threads, Ricky.
21:22
SPEAKER_00: And the first thing that popped up that you have replied on is great.
21:27
SPEAKER_00: Someone asked, What are you building?
21:28
SPEAKER_00: I'd love to learn more about your business.
21:30
SPEAKER_00: And you replied, and that's what everyone should be doing.
21:33
SPEAKER_00: Take your place on the stage.
21:35
SPEAKER_00: But I want to work on your reply, Ricky.
21:37
SPEAKER_00: You said after years in broadcasting and stand-up comedy, that's really good.
21:41
SPEAKER_00: I now help founders who hate being on camera become the confident, compelling face of their business through on-camera presence and coaching.
21:50
SPEAKER_00: And then you left.
21:52
SPEAKER_00: And I am aghast.
21:54
unknown: That's it.
21:55
SPEAKER_00: You left the building.
21:57
SPEAKER_00: Okay.
21:58
SPEAKER_00: How can someone come and work with you?
21:59
SPEAKER_00: You need to do invites on posts like this.
22:02
SPEAKER_00: So you need to invite them to the next step.
22:05
SPEAKER_00: So, what that would look like is getting a little bit more specific about like whatever's in your lead magnet.
22:10
SPEAKER_00: You could say something like, No matter who I work with, um, in the who's a business owner, it always comes down to the same three first steps that we need to tackle.
22:20
SPEAKER_00: And you can do it all today.
22:22
SPEAKER_00: You can download my freebie at the link in my bio.
22:26
SPEAKER_00: Just for anyone who's going to see this, right?
22:29
SPEAKER_00: This post itself has 4,400 views on it.
22:33
SPEAKER_00: So um, we want people seeing that you have a free resource for them to go and download today and get them over to your profile.
22:40
SPEAKER_01: Because even then, they go again, they go to his profile, they don't see the pin post, they don't see the next call to action, and now they're really turned off and they're like.
22:47
SPEAKER_01: Maybe they follow you on Instagram, which is definitely happens for me.
22:50
SPEAKER_01: But um yeah, it's like you're just there's a leaky bucket right there.
22:53
SPEAKER_01: There's no call to action.
22:55
SPEAKER_00: Yeah.
22:55
SPEAKER_01: Yeah.
22:56
SPEAKER_01: Um okay, perfect.
22:59
SPEAKER_00: Shammy, OBM for agencies.
23:01
SPEAKER_00: Okay, so um Shammy's profile says systems girly for booked out agencies, client work that costs less and relies less on you.
23:09
SPEAKER_00: Um, seven agencies in 16 months, and then her call to action says plan for profit with a with a down arrow.
23:16
SPEAKER_00: Um, and then there is a workshop.
23:19
SPEAKER_01: Her website is really good.
23:20
SPEAKER_01: Shami, if you're listening to this, yeah.
23:21
SPEAKER_00: Fuck yeah.
23:23
SPEAKER_00: Okay.
23:24
SPEAKER_00: So um Shammy's pinned post is um a little bit long.
23:28
SPEAKER_00: It's a multi-thread, so I would fix that.
23:31
SPEAKER_00: Um two at most on your pinned post.
23:34
SPEAKER_00: Um, and you're saying something like your agency can be booked out and still not be making the profit you wished for.
23:41
SPEAKER_00: Um, let's say you've got a 2K OBM retainer, you've got a delivery assistant, okay, you're gonna lose people.
23:47
SPEAKER_00: You're gonna lose people.
23:48
SPEAKER_00: You're starting to paint a very specific picture of someone.
23:53
SPEAKER_00: And as soon as you say, let's say you've got a 2K OBM retainer, you're putting someone in like conversion mode, like you're trying to convert them right now.
24:01
SPEAKER_00: So if they don't have a 2K OBM retainer, then they're like, well, it's not for me.
24:07
SPEAKER_00: And then you lost them, right?
24:09
SPEAKER_00: So you need something that's more quick, hit, and spicy that is going to um get your uh get them to download your workshop.
24:19
SPEAKER_00: Um, it can't be like case study, numbers, math, like whoever has told you to do that.
24:25
SPEAKER_00: Um, sorry, they're wrong.
24:26
SPEAKER_00: Um, it's too much for someone to think about.
24:28
SPEAKER_00: So instead of walking them through, the delivery assistant is gonna cost you$400.
24:32
SPEAKER_00: Your OBM costs you$600.
24:34
SPEAKER_00: I'm just reading off of Shammies thing.
24:36
SPEAKER_00: Client software costs you$100.
24:38
SPEAKER_00: The person has left the building.
24:40
SPEAKER_00: Okay.
24:40
SPEAKER_00: We don't want to read this right now.
24:43
SPEAKER_01: This is like overwhelming for someone.
24:44
SPEAKER_00: Well, yeah.
24:46
SPEAKER_00: Even if this is exactly what I'm currently going through, I'm telling you right now, this is not the this is not the place to do it.
24:52
SPEAKER_00: It's not that you can't ever make a math post.
24:54
SPEAKER_00: You should.
24:55
SPEAKER_00: Um, but I think that those are are better for like long form.
24:59
SPEAKER_00: Um, and then usually if you're doing it on threads, if you're using numbers, it has to be very visibly understandable quickly.
25:06
SPEAKER_00: And so it can't be a long list of adding up your expenses.
25:09
SPEAKER_00: It's just it's just not gonna hit.
25:11
SPEAKER_00: You just need to say something like expenses equal this, profit equals this.
25:14
SPEAKER_00: We have a problem.
25:16
SPEAKER_00: That that will do you wonder, Shammy.
25:18
SPEAKER_00: Okay.
25:19
SPEAKER_00: Um, and so here for this pin post, I would change this into something like, um, you know, you you can use the same opener, your agency can be booked out and still not be making the profit you wished for.
25:33
SPEAKER_00: Then I would go into a quick hit math example, like I just said, and then I would say something like, um, out of the um out of the seven agencies that I worked for in the past 16 months, everything came down to us looking at this one domino.
25:48
SPEAKER_00: Um, and you can look at that one domino in the upcoming workshop completely for free.
25:53
SPEAKER_00: Or you can even say knocking out that one domino has saved the seven agencies I've worked for in the past 16 months up to multiple five figures.
26:01
SPEAKER_00: We can knock out that domino in this free workshop.
26:04
unknown: Yeah.
26:04
SPEAKER_01: So what I'm hearing with her is like condense it.
26:06
SPEAKER_01: And if you're gonna use a number, use it very strategically.
26:08
SPEAKER_01: Don't overwhelm them and keep it like short, sweet.
26:11
SPEAKER_01: Here's here's the the stat.
26:13
SPEAKER_01: Here's the solution.
26:15
SPEAKER_01: Yes.
26:15
SPEAKER_01: Yep.
26:16
SPEAKER_01: Okay, cool.
26:17
SPEAKER_01: Um, I don't even want to show you mine.
26:19
SPEAKER_01: You know, like fucking, I think I've been using threads really wrong, and I'm sure I'm just like anyone else.
26:24
SPEAKER_01: I'm using it as my personal brain dump.
26:27
SPEAKER_01: I who the fuck knows what I've said recently.
26:32
SPEAKER_01: Um I'm gonna go look.
26:34
SPEAKER_01: I think let's look at it.
26:36
SPEAKER_01: I haven't pulled up right now.
26:37
SPEAKER_00: I haven't pulled up right now.
26:38
SPEAKER_00: Um, first of all, you're not using it wrong.
26:41
SPEAKER_00: If anyone on here has been using it as their social playground, um, connecting with your friends, connecting with your peers, and then using it as literally your founder diary, you have primed threads really well.
26:55
SPEAKER_00: And all of that will be will be um translated when you start doing it strategically.
27:01
SPEAKER_00: Don't worry, you haven't been doing it wrong or wasting time or anything like that.
27:04
SPEAKER_00: You will see a uh, you know, really uptick in your results when you start thinking about it intentionally and strategically, but a lot of it is simpler than you're probably thinking.
27:12
SPEAKER_00: Yeah.
27:13
SPEAKER_00: Um, so today, obviously, you talked about that you're gonna have me on the podcast today.
27:18
SPEAKER_00: Um, and then you were um sharing uh Instagram posts, right?
27:23
SPEAKER_00: Reasons to unfollow me.
27:24
SPEAKER_00: You put the visual up there, and that's great.
27:26
SPEAKER_00: Everybody on here, you should be sharing your Instagram posts on threads for sure.
27:30
SPEAKER_00: And they do really well.
27:31
SPEAKER_00: You break up the feed of just text posts.
27:33
SPEAKER_00: And um, I love the way that carousels show on threads.
27:36
SPEAKER_00: You can sideways scroll on your laptop.
27:39
SPEAKER_00: Um, you could just, I think it like actually should be the way that Instagram uh presents them, but that's another thing.
27:44
SPEAKER_00: Um, and and they do really well.
27:46
SPEAKER_00: So go ahead and do that if you're wondering what that is.
27:48
SPEAKER_00: But then if I look at your obviously, you said you're gonna do the pin post, so let's let's move on from that.
27:53
SPEAKER_00: Um, your, you know, uh three days ago you posted three threads in a row, and or no, sorry, two, um, but some of them were multi-threads.
28:02
SPEAKER_00: And so that's good.
28:03
SPEAKER_00: One of them was what do you guys prefer investing in retreats or conferences?
28:07
SPEAKER_00: I've never been to a retreat.
28:08
SPEAKER_00: And so if you're asking any kind of market research questions, amazing.
28:12
SPEAKER_00: You're you are using threads correctly.
28:14
SPEAKER_00: That's really good.
28:15
SPEAKER_00: Um, and then business friends, what events are we going to next year?
28:18
SPEAKER_00: Again, this is not, this is just using threads for the power that it has.
28:22
SPEAKER_00: And then if you have like a day like that where you're doing market research questions, you're getting the girls together, you're chatting the chats, you're, you know, you're tagging people, you're just like in the threads girl mode.
28:33
SPEAKER_00: That's fine.
28:34
SPEAKER_00: I want you to offset it with like three offer posts, like branded, you know, really talking about your offer.
28:42
SPEAKER_00: Because what happens is people will go on their top posts and their insights and they'll go, Oh, all my top posts are like when I didn't talk about my business or my offer.
28:51
SPEAKER_00: And I'm like, and that is a you problem, and you need to fix it because you didn't talk about your offer enough or with enough threads girl energy when you did that you completely switched it up on people and started sounding like, you know, a refrigerator salesman when you started talking about your offer, and then they get the energy behind it.
29:11
SPEAKER_00: So like you need to work on that.
29:13
SPEAKER_01: A hundred percent.
29:14
SPEAKER_01: Yeah, because I don't sell on mine.
29:15
SPEAKER_01: I'm looking at my I'm I'm looking at it.
29:18
SPEAKER_01: My which if you want to look and look at it, it's called at your girl media on threads, and I'm definitely using it to meet people and socialize and start connections, which is phenomenal because I'm getting about a hundred followers on Instagram from threads each month.
29:34
SPEAKER_01: And that's me not posting consistently, that is me just making friends on there.
29:37
SPEAKER_01: That's what I've been using threads.
29:38
SPEAKER_01: So when I was listening to you and Alyssa's podcast on her podcast, the DM Sales Gal, I was like, wait, I'm not selling.
29:45
SPEAKER_01: And I bet you if I started selling, I would sound like the refrigerator man because I would be like, by the way, have did you know I sell this?
29:53
SPEAKER_01: Like, I feel like I actually don't know how to make that switch to because I I guess on threads, I'm selling cocktails and clothes, my membership.
30:01
SPEAKER_01: So I would have to make that switch, the invite, not even a sell, like the invite to the next step, you know?
30:07
SPEAKER_00: Yeah, yep, exactly.
30:09
SPEAKER_00: So you want to make it a movement, you want to make it something people can't deny wanting to be a part of.
30:13
SPEAKER_00: And if you are already used to doing that, when you're talking about free stuff, you just need to do that when you're talking about your paid stuff, like quite simply.
30:21
SPEAKER_00: So if you're like, um, you know, you could be making um, you could be like circulating way more cash between like, you know, amazing powerhouse badass women, but you haven't um stepped inside cocktails and clothes yet.
30:36
SPEAKER_00: We need to change that.
30:36
SPEAKER_00: Speed date coming up, like speed networking date coming up.
30:39
SPEAKER_00: Jesus, that's so good.
30:40
SPEAKER_00: I mean, yeah, do that.
30:42
SPEAKER_00: And then like the next one would be like a community call-in.
30:46
SPEAKER_00: That's what I call it.
30:47
SPEAKER_00: So it would be like, hey, founders who have no um like entrepreneur friends to go on walks with when you're like burnt out, about to lose your shit, about to crash out.
30:58
SPEAKER_00: I want to introduce you to my membership, cocktails and clothes, check us out.
31:02
SPEAKER_01: So speci specificity.
31:03
SPEAKER_01: I can't say that word.
31:04
SPEAKER_01: Specif you got it.
31:06
SPEAKER_01: Specificity.
31:07
SPEAKER_01: Yep.
31:08
SPEAKER_01: That yeah, getting that's the only way I know how to sell on threads because my friend Erica cracked that code.
31:13
SPEAKER_01: Um, she goes viral every fucking time.
31:15
SPEAKER_01: And I would love to get your opinion.
31:16
SPEAKER_01: Her formula is simply, yeah, call out your ICA and then ask them a question.
31:20
SPEAKER_01: And that's what she does, and it really works.
31:23
SPEAKER_01: So that's the only way I've been knowing how to get on threads is then like business friends blank question, but you guys got you just got really specific.
31:29
SPEAKER_01: You were not just business friends.
31:30
SPEAKER_01: You're like burnt the fuck out, mom prenewers who haven't had their second coffee yet, blah blah, you know, and then answer the question.
31:37
SPEAKER_01: Getting even more deep in saying business friends, yes, yep, okay, exactly.
31:42
SPEAKER_00: And you want to know your identity keywords.
31:45
SPEAKER_00: It's best if you split it up into identity keywords of your ideal client and ideal audience members, and then tactical keywords they care about.
31:52
SPEAKER_00: So when people on my sales um coaches and and people in sales, you often have a hard time because you're like, I'm just helping someone make more money in their business.
32:04
SPEAKER_00: So, like, what do I actually talk about?
32:06
SPEAKER_00: Because people don't want to really be sold to.
32:08
SPEAKER_00: And I'm like, well, first of all, yes, they do, but first they want to be understood and seen and helped.
32:13
SPEAKER_00: And that's where you do that on threads without people's guards being up.
32:17
SPEAKER_00: And so what you want to do is like, if I have someone saying, like, um, you're going to, you know, come into my container and I'm going to help you figure out your Instagram sales, like, you know, selling on Instagram, I want to be talking all the time about reels, Instagram stories, carousels, story views, the tactical words that they care about.
32:36
SPEAKER_00: Do trial reels work or not?
32:38
SPEAKER_00: Are you starting to use them?
32:40
SPEAKER_00: Are you completely done with them because you realize that it's not going to work for you?
32:43
SPEAKER_00: Blah, blah, blah.
32:44
SPEAKER_00: I your page needs to be riddled with tactical keywords that your people are going to raise their eyebrows at and have opinions about or are struggling with.
32:52
SPEAKER_00: And that's how you do the best if you are like, if you're thinking, I don't know how to be specific.
32:59
SPEAKER_00: And then your identity keywords, yeah, you need to go in on who the identity of your um ideal client is.
33:05
SPEAKER_01: And how much of threads is posting versus engagement?
33:08
SPEAKER_01: Because I've I'm just thinking of my opinion, and I'm not the expert at all.
33:11
SPEAKER_01: I'm just noticing that engagement is more rewarded on threads than posting.
33:17
SPEAKER_00: Um, once you get your content going, you won't necessarily feel that way.
33:22
SPEAKER_00: Um, that like the insights won't be um won't be telling you that.
33:25
SPEAKER_00: Um, your own content, like you should ramp it up to that your content is doing its job on threads.
33:32
SPEAKER_00: But while you are still, you know, um not seeing like a ton of views on your content or a ton of engagement, um, what you want to do is you want to definitely have like a 30-minute engagement session per week.
33:45
SPEAKER_00: What I tell people to do is save your um really good examples of like, oh, I could go in on this person um that's asking specifically about what I do and my niche.
33:58
SPEAKER_00: Three dots, save tomorrow.
34:01
SPEAKER_00: Open your desktop when you feel like doing a really good like invite to your next step to work with you, go in and engage with that.
34:09
SPEAKER_00: Um, instead of, like I was saying to Ricky, don't like leave the building after you um introduce someone to what you do, um, and then no follow-up.
34:17
SPEAKER_00: So instead of doing it on your phone in the moment, I guarantee you you're going to get a lot out of those engagement sessions where you actually just have a whole saved list and you go through and you comment like pretty much the same thing on every single thing.
34:29
SPEAKER_00: I always tell people, don't be don't be gatekeeping up in here.
34:32
SPEAKER_00: If you're gonna be like, oh, I'll give you a piece of advice, read it on my blog post here.
34:36
SPEAKER_00: No, give it in the comment.
34:38
SPEAKER_00: Be like, my number one piece of advice for you would be this.
34:41
SPEAKER_00: And then be if your blog is the next step and where you like to send people, be like, I talk about this on my blog, like every single week.
34:48
SPEAKER_00: I have a new tip.
34:49
SPEAKER_00: So you should definitely go check it out and you'd probably enjoy this one.
34:52
SPEAKER_00: But please give the give the lady what she asked for, you know.
34:56
SPEAKER_00: Yeah, yeah.
34:57
SPEAKER_00: Um, but I don't think it's like like I I do say like engage more than you post if you really want to like ramp up your threads presence.
35:05
SPEAKER_00: So that is a general rule that I that I kind of like give people.
35:09
SPEAKER_01: Okay.
35:09
SPEAKER_01: And then how many what's what's your formula of like how much should we be like engaging posting daily, like blah, blah, blah?
35:16
SPEAKER_00: Yeah.
35:16
SPEAKER_00: So I used to say um two threads per day.
35:18
SPEAKER_00: And I still do think that like for someone DIYing it and doing it yourself, like two per day is going to get you a lot of places.
35:25
SPEAKER_00: But now I do do in my own agency, we do three per day for for every client.
35:30
SPEAKER_00: That's 90 pieces of content a month.
35:32
SPEAKER_00: I understand that not everybody can commit to that, but it is nowhere near what you're probably thinking as far as like the lift that it is.
35:39
SPEAKER_00: Um, it's let's say that if I have, you know, three threads per day, and so that's 21 threads in one week.
35:46
SPEAKER_00: About five to 10 of those are going to be repeated of what's on my top posts and my insights.
35:53
SPEAKER_00: Like what I mean, and I mean word for word.
35:55
SPEAKER_00: I mean, I'm not, we're not judging, we are reposting your flagship posts that do really well on threads every single time you post them because you do not want to mess with the algorithm that already told you exactly what works.
36:09
SPEAKER_00: You can do that.
36:10
SPEAKER_01: I can just like if that did well, I just repost it.
36:13
SPEAKER_00: Yeah.
36:14
SPEAKER_01: I guess no one fucking cares.
36:15
SPEAKER_01: Like no one's it's like no one's looking at you at the gym.
36:17
SPEAKER_00: Like no one's like a it's yeah, it's like a one-hour news cycle on threads, like everybody forgets what everyone said yesterday because there's just so much of it.
36:26
SPEAKER_00: So um, and I literally have people now like commenting under my post, and somebody just did this to me last week and said, This is my this is my favorite post of yours that you post on here.
36:34
SPEAKER_00: Cause she's she's acknowledging that it's I think she said something like every time I see it, it blows my mind.
36:40
SPEAKER_00: Okay, but like she's even noticing and she's like, Holy shit, I love this from you.
36:45
SPEAKER_00: Like, I and I need to see it every single month.
36:47
SPEAKER_00: Like it's blowing my mind still.
36:49
SPEAKER_01: Wait, okay, that's already saved me so much time right there.
36:52
SPEAKER_00: Yeah, so that specific post is don't be so anti-bro marketing that you forget to do it works.
36:59
SPEAKER_00: And people love that.
37:00
SPEAKER_00: So why would I not say it like at least every month, if not like at least every two weeks?
37:05
SPEAKER_00: Oh my god, that's so good.
37:06
SPEAKER_00: Okay, you can go into your insights and you can look up the top post by like views, by the most engagements that it got, you know.
37:13
SPEAKER_00: You could do like if you want to see the most likes that it's ever gotten.
37:17
SPEAKER_00: Um, and you could just copy and paste what you wrote and repost it.
37:20
SPEAKER_00: And then you could do like um look at my top post from the last 30 days, look at my top post from the last 90 days.
37:25
SPEAKER_00: You could you could really back it up and like um go post a bunch of threads posts today that have already worked really well for you.
37:32
SPEAKER_01: Okay.
37:33
SPEAKER_01: So this is my biggest objection with threads.
37:35
SPEAKER_01: Um, and I know it's not just me.
37:37
SPEAKER_01: And this is specifically for my friend Erica.
37:39
SPEAKER_01: Threads is so good that it's actually extremely time consuming.
37:43
SPEAKER_01: Cause like it's so good that when you post something, you will get comments.
37:47
SPEAKER_01: You will get reached versus Instagram.
37:50
SPEAKER_01: Oh, what exhaust Instagram is so exhausting, you could post the same amount and get, I think, two comments.
37:56
SPEAKER_01: You could get like 200 to 2000 comments on threads.
37:59
SPEAKER_01: So that's what's happening with Erica.
38:01
SPEAKER_01: She's so successful at threads, she gets on, she gets overwhelmed, she logs off, and now she has all these people who want to reach out to her and connect with her, and she can't fucking do it.
38:08
SPEAKER_01: And I feel like that.
38:09
SPEAKER_01: I used to be obsessed with threads, and I really got it's it started getting too good that now I'm I get stress logging on because I know I'm going to have to do DM engagement and I'm already drowning.
38:20
SPEAKER_01: So, like for this kind of person, what how can we like systemize this?
38:24
SPEAKER_01: How can we become because I'm now avoiding threats, the thing that makes me money, right?
38:28
SPEAKER_00: Which is crazy, crazy talk.
38:30
SPEAKER_00: Yeah.
38:30
SPEAKER_00: So um, Erica and anyone else who is experiencing this or who is scared of this happening to them, and so you are blocking your blessings.
38:37
SPEAKER_00: So, first of all, let's have a mindset conversation.
38:41
SPEAKER_00: Because if you are getting overwhelmed at people, like at, you know, hundreds of people at a time looking at you and wanting to take the next step with you, and then you having to have the discernment of who's actually worth reaching out to and who's actually worth sending through to my system and who's actually were, and is this actually worth me putting a paid system behind it?
39:04
SPEAKER_00: So hiring someone to answer those or paying many chat, right?
39:08
SPEAKER_00: And then hooking that up and all of these things, right?
39:10
SPEAKER_00: So, like if that's stressing you out, that is actually the thing that's stressing you out.
39:15
SPEAKER_00: Is like, I don't know what to do with my leads because I haven't crossed that road in my business yet.
39:19
SPEAKER_00: And Threads has given me that blessing, and now I need to be really good at managing my leads.
39:23
SPEAKER_00: And then, yes, talk about the system, but mindset-wise, like just know when you guys are asking for huge visibility, that's what you're asking for.
39:30
SPEAKER_00: Yeah, a shit ton amount of leads that you have no idea what to do with yet.
39:33
SPEAKER_00: Yeah, and that's totally normal.
39:35
SPEAKER_00: That is totally normal, and that's what we help our clients with too.
39:38
SPEAKER_00: We're like, okay, like here's what you need to do now that you are every single post you do is we call it inevitable traction.
39:44
SPEAKER_00: Okay, now what do you do?
39:46
SPEAKER_00: That your threads is a generator of leads for your business at zero cost per leads, mind you.
39:53
SPEAKER_00: You are not right.
39:54
SPEAKER_00: So it's like it's amazing.
39:57
SPEAKER_00: And then yeah, you have to know what to do with it.
39:59
SPEAKER_00: So, what I personally do as a tactic is I have my Instagram post that is connected to my menu chat.
40:07
SPEAKER_00: So I will pin, I have that pinned to the top of my threads profile and the top of my Instagram profile.
40:13
SPEAKER_00: People can comment underneath it and they can get my lead magnet at any time, right?
40:18
SPEAKER_00: But threads is not connected to menu chat.
40:21
SPEAKER_00: And I would like to have all of us sign a petition because it's kind of fucking crazy.
40:27
SPEAKER_00: And they need to connect it.
40:28
SPEAKER_00: Oh my God, they'd be making so much money from us.
40:30
SPEAKER_00: Like even if they wanted to charge me extra to add a separate platform, even though Meta is Meta, I would do it in a heartbeat because I am out here getting lots and lots and lots of leads from Threads.
40:40
SPEAKER_00: But I don't fret about it.
40:41
SPEAKER_00: What I do is I link my Instagram posts as the thing they should be engaging with.
40:45
SPEAKER_00: So I say, click on this Instagram post and comment the word launch, and you'll get my launch threads freebie sent directly to your Instagram inbox.
40:54
SPEAKER_00: You know what that does?
40:55
SPEAKER_00: Gets me an Instagram follower as well, which I highly recommend you start practicing driving people from your threads through to your Instagram.
41:02
SPEAKER_00: It's part of the threads culture.
41:04
SPEAKER_00: There's the Instagram badge next to people's profile faces.
41:07
SPEAKER_00: It is just part of what people do there.
41:09
SPEAKER_00: And since they're both both owned by Meta, um, it's it's just it's already an inherent thing, but you can maximize that.
41:17
SPEAKER_00: So if your Instagram is feeling crusty dusty, this will also help you.
41:21
SPEAKER_00: Um and then I think that, you know, then you have a system, you have a place where you are actually sending people without you having to manually send them through, you know, your threads DMs or or even reaching out to them yourself.
41:38
SPEAKER_01: Mm-hmm.
41:39
SPEAKER_01: Yeah, they need to go somewhere where it's things are more automated.
41:42
SPEAKER_01: And I think what I was doing is I was individually talking to each person in the DMs personally, like, oh my god, Taylor, what my god, I love this about you, but like just which is great.
41:53
SPEAKER_01: I've made a lot of big friends, but that's a lot of work.
41:56
SPEAKER_00: Right.
41:57
SPEAKER_00: So then you have the manual side of it.
41:59
SPEAKER_00: Do you want to hire a either internally a team member to again?
42:05
SPEAKER_00: Because let's go back to the mindset.
42:06
SPEAKER_00: You're asking for this visibility, are you not?
42:09
SPEAKER_00: You're asking how to make threads work to bring you a bunch of leads.
42:12
SPEAKER_00: Now, what do we do with them?
42:13
SPEAKER_00: So you put your money where your mouth is and you actually get to work on your conversions, which I know that we would all much rather just be focused on converting these hot leads that we have that we have than stumped over how do I get new eyeballs on my business.
42:26
SPEAKER_00: That is just such you should not be focused on that question.
42:30
SPEAKER_00: That is such a nervous system dysregulator that I would rather have you, I'd rather have you feel anxious because you have too many leads and you don't know what to do with.
42:39
SPEAKER_00: Let's solve that problem than the really old, let's say, like what all of us are used to on Instagram, like banging our heads against the wall, just being like, how do I get new eyeballs on my business?
42:49
SPEAKER_00: How do I stand out and feeling like giving up?
42:52
SPEAKER_00: So when you are thinking about investing in that person, it can either be an internal role on your team, like my uh marketing assistant is doing it.
43:01
SPEAKER_00: Um, and then you can also hire, you know, an agency.
43:04
SPEAKER_00: You can hire Alyssa, Alyssa Moorhead, go check her out.
43:07
SPEAKER_00: You and they can take all of your threads leads and they can DM them every single day and see who wants to take the next step with you.
43:14
SPEAKER_00: But it's worth in.
43:16
SPEAKER_00: You don't have to invest in ads.
43:17
SPEAKER_00: And this is also the thing that I get really passionate about is like ads are not the only thing that helps you throw gasoline on the fire.
43:24
SPEAKER_00: Um, like you can be running your threads game, you can be slaying it over there, and then you can invest in the conversion of those leads, but you didn't have to pay for any of the leads in the first place.
43:36
SPEAKER_00: So even when you hire my team to do your Done for You threads, I always tell people it's zero cost per lead.
43:42
SPEAKER_00: They're like, Well, what like what's the cost per lead?
43:44
SPEAKER_00: What's the cost per sale?
43:46
SPEAKER_00: I'm like, zero dollars.
43:48
SPEAKER_00: You are paying me a management fee, and then I am going out there, I could take your posts to the moon and back organically for zero cost per lead.
43:55
SPEAKER_00: And then you're not sitting there looking at your meta leads and being like, Oh, I hope they convert within the next six months, or else this is just literally a waste of money.
44:05
SPEAKER_01: Mm-hmm.
44:06
SPEAKER_01: Before we go into cocktail art, can you give us like a really good like case study or example that you love to share?
44:12
SPEAKER_01: Oh man, this is so hard.
44:15
SPEAKER_01: I have so many.
44:16
SPEAKER_01: I know, I know.
44:18
SPEAKER_01: Um, maybe like okay, I'll maybe I'll describe the listener audience more and then you can pick from there.
44:23
SPEAKER_01: So everyone here think of like an Alyssa.
44:27
SPEAKER_01: Like they are they're successful, they're not beginners, they are past six figures and they're but they're maybe stuck at scaling.
44:33
SPEAKER_01: Maybe they their capacity, they they're feeling yeah, a bit stuck and they're trying to get past they're trying to scale.
44:41
SPEAKER_01: So that think of maybe like an Alyssa would probably be a good example.
44:45
SPEAKER_00: Yeah, yeah.
44:46
SPEAKER_00: So I would say Like two of my um clients this year.
44:51
SPEAKER_00: One of them, she keeps renewing with us.
44:53
SPEAKER_00: We are just literally her threads girls team now.
44:55
SPEAKER_00: Like she will not, it's never gonna happen.
44:56
SPEAKER_00: She's never gonna let us go.
44:58
SPEAKER_00: Um, and she so what she does is she focuses on LinkedIn and we take everything from there and make sure that we are sending people to her LinkedIn to grow her LinkedIn community.
45:11
SPEAKER_00: And then um, obviously signing up for her freebie and signing up for her page.
45:15
SPEAKER_00: She has a membership.
45:16
SPEAKER_00: And I I think it's$199 a month.
45:19
SPEAKER_00: So her name is Molly.
45:21
SPEAKER_00: And since we have started working for her, um, she has had signups to her um freebie every single week, if not every single day.
45:32
SPEAKER_00: And she actually does a really good email strategy.
45:35
SPEAKER_00: So she'll tell us, like literally for the past 12 months, imagine you getting leads that sign up to your email list and then you seeing your regular conversion rate on email coming through and just being massively boosted by the fact that now you actually have people subscribing there who are well positioned to work with you, right?
45:54
SPEAKER_00: So she's hitting her every time she opens up the doors to her membership launch a couple of times a year, she's hitting her goals.
46:00
SPEAKER_00: And she tells us like usually 10 to 15% of her buyers every launch say something like, I found you on threads and now I'm here, and blah, blah, blah.
46:07
SPEAKER_00: And she says the same thing that we said, which is fast action takers, uh like really amazing buyers in the buyer experience.
46:14
SPEAKER_00: And then in the client experience of being a member in the community, they're just givers and they're they're like, you know, just really awesome people that she's like, oh my God, I just I don't know, like threads people to the front.
46:24
SPEAKER_00: They I just love them.
46:25
SPEAKER_00: They're the best.
46:25
SPEAKER_00: Um, all the while she is focusing on scaling her number one content platform, which is LinkedIn, and she does not touch threads at all.
46:34
SPEAKER_00: We are complete management service.
46:36
SPEAKER_00: Um, the other side of the coin, I would say, is um actually when I worked with my friend Emily and we're doing a free challenge right now um called Stranger Ready.
46:45
SPEAKER_00: And um, she is Emily of Sold Out Services.
46:49
SPEAKER_00: So she was like, I have already signed 14K worth of clients on threads in the last like two years.
46:56
SPEAKER_00: What can you do for me that I couldn't do for myself?
46:59
SPEAKER_00: I'm like, bring it on, lady.
47:00
SPEAKER_00: I'm so excited to do this.
47:02
SPEAKER_00: So she worked with us for four months while she was um doing a launch and wanted to hit some new like sky high launch numbers, right?
47:09
SPEAKER_00: Um, she at the time her service was below$3,000 or right around there, and she wanted to increase the prices.
47:18
SPEAKER_00: So we got her over 150 um webinar registrants for her webinar.
47:23
SPEAKER_00: She ended up signing 10 clients in that launch.
47:25
SPEAKER_00: She ended up being able to raise her prices during the launch because the threads people that were coming to the sales call were saying, Is there any way I could get more access to you in the program?
47:37
SPEAKER_00: And she said, Yes, I have a VIP tier.
47:40
SPEAKER_00: And all of the threads leads were the ones who bought the VIP tier, which was almost double the uh the amount.
47:45
SPEAKER_00: So she had a 37K launch.
47:47
SPEAKER_00: And then after that, she raised her price again for the normal tier and just made it like the VIP chip.
47:53
SPEAKER_00: She was like, We're just going up this year.
47:55
SPEAKER_00: Yeah.
47:55
SPEAKER_00: Um, and she was able, she went on vacation.
47:58
SPEAKER_00: We were doing, you know, all the threads uh for her in the back.
48:01
SPEAKER_00: And she was able to sign, I I know it's two, but it might be three on Evergreen, just new sales outside of the launch at her new price.
48:10
SPEAKER_00: So um, that's why we're doing the whole free challenge because her and I got our brains together.
48:15
SPEAKER_00: Like, why do you think threads work so well for you?
48:17
SPEAKER_00: And it's definitely like the marketing, the messaging, the offer, productization, and things like that.
48:21
SPEAKER_00: So now we're taking people through that.
48:23
SPEAKER_01: Oh my God, beautiful.
48:24
SPEAKER_01: If people are like, I'm obsessed with you, what do I do next?
48:27
SPEAKER_01: Like, how do I even just work with you?
48:29
SPEAKER_01: Like, give us all the details of like what's the next step for these people.
48:32
SPEAKER_00: Yes, absolutely.
48:33
SPEAKER_00: So you should head to my threads or my Instagram.
48:35
SPEAKER_00: I'm tailor.elizabeth lane on those platforms.
48:39
SPEAKER_00: And you should go to my pin post and you should download my freebie, which is the launch content that I post that I just had an 84k launch.
48:47
SPEAKER_00: Okay.
48:47
SPEAKER_00: So if you want to know what to post on threads, download it, take a couple of those for a spin.
48:51
SPEAKER_00: I just give you the literal threads.
48:53
SPEAKER_00: I just don't gatekeep.
48:54
SPEAKER_00: I'm like, you know, do this.
48:55
SPEAKER_00: This is this is what to do.
48:57
SPEAKER_00: Um, and then um, if anybody is interested in working with my team and you're like, I definitely need you to handle this, they can just click uh, you know, click the link in any of my bios to check out the sales page.
49:10
SPEAKER_00: Um, and you can check out the monthly retainer that we have.
49:12
SPEAKER_01: I'll also have everything in the show notes.
49:14
SPEAKER_01: And if you are a cocktails and clothes girly listening to this, you're literally coming in my community tomorrow to host a workshop.
49:20
SPEAKER_01: And it's like you people get to ask like direct questions about how to help boost their threads, you know.
49:26
SPEAKER_01: So that's the big benefit of just like being a member is like you get to talk to people like you, like actually help your personal issues, you know.
49:32
SPEAKER_00: Yes, yes.
49:33
SPEAKER_00: And when Marie was like asking me what I wanted to do for the presentation, like quote unquote, I was saying, like, you know, I don't get the vibe that the ladies in here are like wanting a presentation.
49:44
SPEAKER_00: I get like I that's probably the most boring thing we could do, but let's workshop it.
49:48
SPEAKER_00: Let's as long as I told her, like, put in the description, like, you need to come ready to give me your threads and give me your ideas, give me your ideal client, give me like what your goals are and let's workshop it.
49:59
SPEAKER_00: I I love to take people through on screen, um, not just roasting like what I think you could do better, but also like literally giving you the new ideas.
50:08
SPEAKER_00: Um, so that's what we're gonna be doing in in cocktails and clothes.
50:11
SPEAKER_00: And like if you guys aren't in that membership, you should be because it is such a vibe.
50:14
SPEAKER_00: It's so nice.
50:15
SPEAKER_01: Yeah, I'm gonna go.
50:15
SPEAKER_01: Thank you for saying that.
50:16
SPEAKER_01: Because like you're in it for like for this month, and like you already just bring such great energy to the group.
50:21
SPEAKER_01: I really love it.
50:22
SPEAKER_01: Yeah, and also like if you're listening to this right now, because doors are closed, but once doors open, you can go and watch the replay with Taylor.
50:28
SPEAKER_01: So you can actually like watch the workshop.
50:31
SPEAKER_01: Um, and yeah, another thing is like if you're in the community, like usually all the um workshop hosts are in there for a month, so you can get to know them that way too.
50:41
SPEAKER_01: So um, but okay, now let's get into cocktail hour, which is my favorite.
50:46
SPEAKER_01: So we just yeah, no more business.
50:48
SPEAKER_01: We can talk about business, but it's just I think we got my first question for you.
50:55
SPEAKER_01: Um, okay, okay, Taylor.
50:59
SPEAKER_01: What part of running your business do you low key hate what you would never admit publicly besides this podcast?
51:07
SPEAKER_00: I was just telling my husband this last night.
51:10
SPEAKER_00: Um, so I think that I have gotten so used to focusing on growing my agency that I have thought that operations, that like operational strategy and direction um and leading my team is the only thing that I get to do, but it's not.
51:27
SPEAKER_00: Um I think hate is a strong word, but do I think that it actually distracts me from the passion and the love and the excitement for the creative things that I should be focusing on?
51:38
SPEAKER_00: Yes, it's a big buzzkill, it's a big bummer if I'm on it.
51:43
SPEAKER_00: And I told him, I am now moving operational growth and even like the big things that I have to understand, like translate from my vision to reality, and they are huge shifts, and they're hiring new roles and they're laying out what those new roles will do and just being on my daily delegation grind.
52:03
SPEAKER_00: I, although they are definitely things I need to execute, it is just that I need to execute them.
52:08
SPEAKER_00: I need to stop being obsessed with that and learning and trying to be the best operations person I can be and say, screw it.
52:15
SPEAKER_00: I'm going to check these boxes, do what I need to do, grow this company, make sure it doesn't fall off the rails and put people in the right seats, right?
52:23
SPEAKER_00: So that they can do this.
52:25
SPEAKER_00: Um, and then I'm going to use all my creative juice and energy to like just be in the frequency of running a creative agency where I really love being at the forefront of trying out all of our thread strategies.
52:39
SPEAKER_00: And that's what you get when you work with us, right?
52:41
SPEAKER_00: Like, you know, um, it's tried and tested by me.
52:43
SPEAKER_00: So, like a lot of my clients, when they come to me, they say, like, you know, Taylor, I just love the way you do your threads, and that's the way I want it.
52:49
SPEAKER_00: And that's how I built my agency is I literally like I am the one telling them, here are the strategies that we are doing, and here's why we do it for the clients.
52:58
SPEAKER_00: And you need to get good at writing like me and writing like the client.
53:02
SPEAKER_00: You know what I mean?
53:02
SPEAKER_00: So, like, who am I to run this agency that's serving over, you know, 40 clients at once if I can't focus on the thread strategies that work and being on my shit and writing my threads and like yeah, thinking of cool Instagram campaigns that we that we can do with my marketing assistant.
53:20
SPEAKER_00: Like, that's what I want to spend my energy on, not this operational um stuff that feels like it's it's more what is it like you bit off more than you can chew most days.
53:31
SPEAKER_00: And yes, I have to do it, but I'm demoting the importance of that.
53:36
SPEAKER_00: And I'm just like, okay, checking the box, checking the box, checking the box at the end of my workday, like not at the beginning.
53:42
SPEAKER_00: Um beginning belongs to me.
53:44
SPEAKER_00: Like I have to, I don't know how many times I have to recalibrate to that.
53:47
SPEAKER_00: I don't know why I get lost in the sauce and I always have to come back to it to like the beginning of my workday is for me, it's not for clients.
53:54
SPEAKER_01: That's where all your creativity is.
53:55
SPEAKER_01: It's like, well, it's to be looked different.
53:57
SPEAKER_01: Some people get their energy at night, but like you have to um utilize that time smartly because you your your energy will just deep dive about the end of the day, and then you're like, I don't want to fucking think about that.
54:08
SPEAKER_01: I don't have the energy left.
54:09
SPEAKER_01: Like, right, right.
54:10
SPEAKER_00: And then what?
54:11
SPEAKER_00: Then you end up where I am right now, which is when you have a cool creative idea, you remember it's like a spark.
54:19
SPEAKER_00: You remember like when you get a nostalgia for your childhood or something, and you get this like joy and this like you get lit up, and you and you're like, oh wait, oh my god, business is so fun.
54:31
SPEAKER_00: Yeah, where was I?
54:33
SPEAKER_00: Where was I for literal months?
54:35
SPEAKER_00: Like, and then you're like, Oh yeah, it's because I made the priority what the business needed, and then I forgot that sometimes your business just needs things from you that you just need to do, but you need to stop making it the thing that you think about when you wake up.
54:50
SPEAKER_00: You think about it later, like do it, check it off.
54:53
SPEAKER_00: Don't get don't get too in the weeds and just be like, we're keeping it moving.
54:57
SPEAKER_00: And like my I have to protect that creative, airy, fairy vibe that I do have inside of me, and I need to cultivate it every day.
55:05
SPEAKER_01: Yeah, 100%.
55:06
SPEAKER_01: Like, man, the mess the minute business isn't fun, you have created a fucking job.
55:12
SPEAKER_01: Like, you've created a job.
55:14
SPEAKER_01: So you have to like and I like how I said, like, hire people for the right seats.
55:18
SPEAKER_01: I think that's so crucial, is like hiring the right person.
55:22
SPEAKER_01: And it's hard because there's so many talented people out there.
55:25
SPEAKER_01: That's all actually is actually a good problem where it's like, okay, for instance, for me, like I'm gonna need to hire someone in operations next year.
55:30
SPEAKER_01: Who the fuck do I hire?
55:31
SPEAKER_01: There's so many talented people.
55:33
SPEAKER_01: How do you just decipher who's the right one for you?
55:35
SPEAKER_01: And like figuring out what what do you it's hard, also hard to figure out what do you need because you are so lost in your own sauce.
55:42
SPEAKER_01: You're like, wait, no, but I don't even know how to tell this person what I need because I'm so deep in it.
55:46
SPEAKER_01: So I feel like hiring is also can be hard.
55:49
SPEAKER_01: Sometimes it's easy.
55:51
SPEAKER_01: Sometimes it's easy.
55:52
SPEAKER_01: Like it's a referral that comes through and it's perfect.
55:54
SPEAKER_01: Um, I kind of personally I hire everyone off referrals.
55:57
SPEAKER_01: I don't usually go shop.
55:59
SPEAKER_01: I trust my own network to send me the people, but that's just maybe I'm lazy, but it always works for me.
56:04
SPEAKER_00: Like it but it's definitely like something that I have committed to being like hiring over not hiring.
56:14
SPEAKER_00: They think that we will push it off and push it off and push it off and push it off.
56:17
SPEAKER_00: And I'm just like, I you have a whole thing in cocktails and clothes that's like failing forward, right?
56:22
SPEAKER_00: That's a whole section of the community.
56:25
SPEAKER_00: And for me, I'm like, I'm hiring forward.
56:28
SPEAKER_00: I am just not willing to put up with my own lies in my head anymore about who I need and how I like really could keep doing it myself, or I really could keep going through it not getting done.
56:40
SPEAKER_00: No, ma'am, no, not anymore.
56:42
SPEAKER_00: Like I'm willing to in probably like not invest more money than I have, I won't do that.
56:48
SPEAKER_00: Um, but I will invest at a rate that's probably scarier than than you know what I mean, than I'm like comfortable with because every single time it's helped me, even if the person had it had to leave in six months.
57:01
SPEAKER_00: That's okay.
57:02
SPEAKER_00: Like I needed that for that six months.
57:04
SPEAKER_00: They were the they were the perfect person for the role at that time, and then maybe they needed to move on, and that that's completely fine.
57:10
SPEAKER_00: Um, but it's never been like, oh, I wish I didn't hire.
57:13
SPEAKER_00: It's never been that.
57:15
SPEAKER_00: Even if it's had to yank me out of my excuses, like getting a marketing assistant has had to yank me out of all of my Instagram excuses for why I can't make content because now she's making it.
57:24
SPEAKER_00: So what's my excuse?
57:26
SPEAKER_00: Oh, like, you know, I actually need to sit down and think creatively about my business and stuff, which is what I say I want to work on, right?
57:33
SPEAKER_00: So even if it's like confronted me with the very thing that I that I need to be doing, it's been worth it.
57:41
SPEAKER_01: Yeah.
57:41
SPEAKER_01: I think that the struggle I'm having right now, um, and I know I'm not the only one, it's like obviously I'd like to hire all these people, but it's like you only have so much funds, and it's like now who comes first?
57:53
SPEAKER_01: That's fucking hard because everyone can make you money, everyone can make your business easier.
57:58
SPEAKER_01: But when you only have so much funds and you're like me and you just raised your lifestyle, I have a massive lifestyle creep because I just moved to California and my income hasn't raised with it, and I'm feeling the pressure of the work pressure and all it's like I have no fucking wiggle room.
58:12
SPEAKER_01: And that's where I feel like I'm struggling.
58:14
SPEAKER_01: It's like, holy shit, I have so I have I have a list of people I'd like to hire right now.
58:18
SPEAKER_01: There's no wiggle room.
58:20
SPEAKER_01: But then I know they'll make me money.
58:22
SPEAKER_01: It's just like a weird catch-me to situation.
58:24
SPEAKER_00: Yeah, yeah, yeah.
58:25
SPEAKER_00: It it's literally like you just there are probably like three people who could make you uh free you up to make more revenue in your business right now, and you just have to decide which one you want to do right now and like go with it, and then become the person who gets the ROI from that and just not let yourself off the hook.
58:44
SPEAKER_00: Because any person, any strategy can work if you work it, you know?
58:49
SPEAKER_01: Yeah, it's just a it's just a this but this part of my business has actually been way way harder than starting it.
58:57
SPEAKER_01: Um I like I actually well, I hired a very, very good coach, Krista.
59:02
SPEAKER_01: Um, I my first coach, Krista is an incredible business coach, just if you want to get started.
59:06
SPEAKER_01: But like I hit five K months in five months, and then I've been stuck around five to seven for three years.
59:14
SPEAKER_01: And but then but the the pressure.
59:17
SPEAKER_00: I mean, congratulations.
59:18
SPEAKER_00: That's great, great.
59:19
SPEAKER_01: Yeah, it's just like but the the capacity and the pressure is only increasing, but the income is it's like a it's just it's scaling has been to me the hardest thing more than and yeah, more than starting it.
59:33
SPEAKER_01: That's why I started this freaking podcast and like I'm like this is fucking hard.
59:38
SPEAKER_01: It's a machine at this point, and I can't figure out the fucking tools.
59:42
SPEAKER_01: Like it's so hard.
59:44
SPEAKER_01: Like, and I I feel like I'm at the cusp of I'm always feeling at the cusp of the next section.
59:50
SPEAKER_00: But um you will but that's the crazy thing is that you always will be, yeah, you literally always will be.
59:57
SPEAKER_00: When I was um I was a co-coach in Kirsten Roll Dan's um million dollar CEO.
1:00:02
SPEAKER_00: Okay, this was like three years ago.
1:00:05
SPEAKER_00: Um what we would tell people, what she would tell people and what the curriculum would literally walk through people, walk people through, is that the scale scaling as a mechanism is building until something, until you have too many clients and too many team members that it breaks, and then you have to rebuild it again.
1:00:24
SPEAKER_00: So that could literally be, oh, right now in 2026, this is my offer.
1:00:29
SPEAKER_00: And this is how many people deliver it.
1:00:31
SPEAKER_00: One.
1:00:32
SPEAKER_00: And then when I want to go to the next level where I have literally have leads banging down my door, I have to break everything that I have decided about my offer and all the systems I have around it and who delivers it, so that I can then accommodate the new level of revenue that I want to have.
1:00:48
SPEAKER_00: And then in three months from then, you it will break again.
1:00:51
SPEAKER_00: Because if it doesn't break, that means that you have stopped scaling.
1:00:55
SPEAKER_00: You are you are stabilizing way too long then.
1:00:58
SPEAKER_00: So it becomes like this comfortability with everything that I'm building today and the decisions I'm making today, I'm gonna tear down, like probably in three months from now.
1:01:06
SPEAKER_00: And that's exactly what I should be doing in business, and I should get so comfortable with that, and it's so hard.
1:01:12
SPEAKER_01: That is fucking truth.
1:01:14
SPEAKER_01: Yeah, because like I know this isn't gonna stop.
1:01:16
SPEAKER_01: Like, I know I'll hit this hood a wall again.
1:01:19
SPEAKER_01: Like, and I feel like if to be a business owner, you literally have to love the chess game.
1:01:23
SPEAKER_01: Like, if you don't like the game, you're gonna have to get the fuck out.
1:01:25
SPEAKER_01: Like, like I'm complaining about it, but I also am fascinated by it.
1:01:28
SPEAKER_01: Like, I'm like, Right.
1:01:29
SPEAKER_00: No, you wouldn't be here if you yeah, you wouldn't be here if you were like, Oh, I can't stand this anymore.
1:01:33
SPEAKER_00: You if these are like the challenges that are, you know, make you more in love with the journey of entrepreneurship as it is, and like, you know, but yeah, that on the cusp of the next brick, like on the brink, you'll always be on it.
1:01:44
SPEAKER_00: Like you never get off now.
1:01:46
SPEAKER_00: Damn.
1:01:47
SPEAKER_00: Okay.
1:01:49
SPEAKER_01: It's like lock the fuck in.
1:01:51
SPEAKER_01: Well, again, let me try to get my last question for you.
1:01:55
SPEAKER_01: Um, okay, like I always like to end on this one.
1:01:57
SPEAKER_01: Um, what's a current life motto for you right now?
1:02:01
SPEAKER_00: Okay, I'm I shared this with you in cocktails and clothes.
1:02:04
SPEAKER_00: Um, my whole life motto is um net positive.
1:02:10
SPEAKER_00: Everything is a net positive, and I'm being a net positive woman.
1:02:13
SPEAKER_00: And where that comes from is like you can be taking like, you know, 10 steps forward, but you take one step back, and then your mind is like, oh my gosh, this is not working.
1:02:26
SPEAKER_00: It sounds ridiculous now that I say it out loud, like 10 to one, but that's true with the ratio we're usually working with.
1:02:33
SPEAKER_00: And it's like you can have one downfall in a month and feel completely taken out.
1:02:38
SPEAKER_00: And I refuse.
1:02:39
SPEAKER_00: I refuse to let my brain do that to me anymore.
1:02:41
SPEAKER_00: So it's everything's a net positive.
1:02:44
SPEAKER_00: I don't care if I fall flat on my face publicly, internally, with clients, if I have pissed one client off, or if I've, you know, um have to like this hasn't happened to me, but if I would have to refund a client or something like serious like that, um, that's the cost of doing business, right?
1:03:02
SPEAKER_00: And as much as we say that we understand it until it happens to us, that's when the whole thing starts to rock and we start to create this evidence file in our brain that we're not good enough and that other people somehow aren't going through this.
1:03:14
SPEAKER_00: Yes, they are.
1:03:16
SPEAKER_00: We're talking about it in cocktails and clothes, we're talking about it in, you know, my friends and me in the DMs and being like, nobody's talking about this stuff, nobody's talking about contracts and legality and you know, this and that and the other thing.
1:03:28
SPEAKER_00: And um, especially when you when you get above the six-figure per year mark.
1:03:32
SPEAKER_00: So it's just like my net positive is is like in in every single way.
1:03:37
SPEAKER_00: It's not just to help me cope with those kind of things.
1:03:40
SPEAKER_00: It's also how can I be the person who is already expecting that there are some negatives to every single positive thing I want?
1:03:49
SPEAKER_00: Because I'm no longer being like, oh, I'm gonna do this thing in my business, it's gonna be so great.
1:03:54
SPEAKER_00: It's gonna save every single complaint that I have on my list this month is gonna go away because I'm making this move.
1:04:01
SPEAKER_00: No, ma'am.
1:04:02
SPEAKER_00: That that like pivot, that you know, additional strategy, that coach, that internal team member that you're hiring, they all come with other problems and I'm ready for them when they do.
1:04:14
SPEAKER_00: But the fact that I'm doing it like that is going to be a net positive because I'm making more of the forward moves that I need to make that when I do do a back step, it doesn't matter because I've already reached a net positive, like you know, tenfold.
1:04:28
SPEAKER_00: And so like I'm just committed to that.
1:04:30
SPEAKER_00: And then, like in in my marriage, in my um motherhood, like in, you know, my my relationships and family, it's like I might not get everything completely right, but I'm on a net positive, you know, and like especially with having two young girls, sometimes it can feel so defeating.
1:04:47
SPEAKER_00: Um, even like, you know, I had to bring my baby girl to the dentist and she had to get like some um cavities worked on, even though she's only three years old.
1:04:56
SPEAKER_00: And I was like, you know, unaware as to like that that could even happen, but it's because she drank a bottle for so long and we like, you know, she had um, she was a little bit underweight, like until she was three.
1:05:08
SPEAKER_00: And so we were always giving her like milk with like this um, what's it called?
1:05:12
SPEAKER_00: Like a um a substitute in it for like more calories so that she could grow.
1:05:17
SPEAKER_00: But we knew it came with the risk of like dental risk.
1:05:20
SPEAKER_00: But I'm like, her teeth are gonna fall out.
1:05:21
SPEAKER_00: Who cares if, you know, whatever, like, you know, she's gonna get her adult teeth.
1:05:25
SPEAKER_00: But if they are like bad enough, like they will act, you act will actually have to bring your kid to the dentist and they will have to like do little baby kid fillings.
1:05:34
SPEAKER_00: And it was so sad to see her like that.
1:05:35
SPEAKER_00: And I felt like a failure as a mom.
1:05:37
SPEAKER_00: And I'm like, oh wait, I was literally helping her gain the weight that she needed to gain.
1:05:41
SPEAKER_00: And that's like was my first priority.
1:05:44
SPEAKER_00: So I'm not gonna let myself get in my head about like and be the super anxious mom of like, let me weigh the risks and the outcomes and whatever.
1:05:51
SPEAKER_00: It's like, no, I know what's right for my kid, I know what's right for my marriage, I know what's right for for my life, and it's always gonna be a net positive because I refuse to sit back and be a passive person in my life that's like, oh, well, I didn't do that because it could have ended up this way.
1:06:04
SPEAKER_00: No, um, yeah, just net positive all the way.
1:06:07
SPEAKER_01: I fucking love that.
1:06:08
SPEAKER_01: And that's why, like, I guess it was two years ago on it was a finance podcast.
1:06:12
SPEAKER_01: He was talking about fail forward, fail fast.
1:06:14
SPEAKER_01: And I I hung on to that motto, and that's why I have that section in cocktails and clothes.
1:06:18
SPEAKER_01: It's actually my favorite section, like the fail forward, because it's just like oh, you feel so seen, and it's just also like like I've hosted something, you're like, Oh girl, I've been through that.
1:06:28
SPEAKER_01: Like it, and you're just like, oh yeah.
1:06:30
SPEAKER_01: And also, let's not harp on all the fucking like when you ride a bike, you're gonna fall, you're gonna get stubble, but like you know how to ride a bike now.
1:06:37
SPEAKER_01: So are you gonna focus on the fucking stubble?
1:06:40
SPEAKER_01: Like the bandage.
1:06:41
SPEAKER_01: So I I love that as a motto.
1:06:44
SPEAKER_01: And I wanna take that like I feel like I can do that in business.
1:06:47
SPEAKER_01: Day in and um working out and exercise, but I'd like to take that challenge to some other parts of my life.
1:06:53
SPEAKER_01: I'm just realizing I feel like I get all perfectionist in other parts and I'm gonna take that and apply it other places.
1:07:00
SPEAKER_00: Um yeah, you know, in life, like you didn't ask me this, but in life I've had like a huge um journey with like feeling good enough as a person, uh you know, as a mom, as like whoever I've been in my life, different roles, and I've had to tell myself over and over again, like I get to self-approve.
1:07:21
SPEAKER_00: And that's something that Louise Hay, um, rest in peace.
1:07:25
SPEAKER_00: She was like a you know, an amazing pioneer in the like positive affirmation space.
1:07:30
SPEAKER_00: And she one of her affirmations that she always used was like, I love what was it like, I love myself exactly as I am and I approve of my life.
1:07:39
SPEAKER_00: I approve myself and I approve my life.
1:07:41
SPEAKER_00: And that's so powerful because you can like the brain is just so wired to like hyperfixate on those ruminations of like, yeah, I didn't handle this well enough, or like, will I ever get there?
1:07:55
SPEAKER_00: Will I ever get married?
1:07:56
SPEAKER_00: Will I ever have a house?
1:07:57
SPEAKER_00: Will I ever like blah, blah?
1:07:58
SPEAKER_00: And it's just like stacking up all these reasons why you're not good enough.
1:08:02
SPEAKER_00: And then, like, on added on top of that, we have more information now than ever before where we know what pe the insides of people's houses look like.
1:08:09
SPEAKER_00: We know what they do before work, they know what we do after work, like sit on the couch and we're like, oh, maybe I should be one of those influencers that has a 5 p.m.
1:08:16
SPEAKER_00: to 9 p.m.
1:08:17
SPEAKER_00: routine.
1:08:17
SPEAKER_00: Oh my God, maybe I'm like not doing it right.
1:08:19
SPEAKER_00: And then that as well, like erodes at our self-confidence and our own approval stamp of approval on our life.
1:08:25
SPEAKER_00: So, like, when I tell you, like every single year of my life, I've had to go through a pretty big like realization that I'm not giving myself that stamp of approval on a daily basis.
1:08:37
SPEAKER_00: And that's something that I have like recommitted to, especially as a mom with all the opinions out there and like what comes for babies and what's it's very hard to think of yourself as doing a good job.
1:08:47
SPEAKER_00: But if I say the other words to a mother, if I say these words to another mother, like, you're doing an amazing job.
1:08:52
SPEAKER_00: Oh my gosh, you're a great mother.
1:08:54
SPEAKER_00: I even had to tell my husband, like, I need to hear those words from you because like that.
1:08:59
SPEAKER_00: And he was like, I had no idea that those words would even be important to you because I thought it was obvious.
1:09:03
SPEAKER_00: And I'm like, I wish it was obvious, right?
1:09:06
SPEAKER_00: So I know for a fact we we need to say that to ourselves in our life daily.
1:09:12
SPEAKER_00: I approve of myself exactly as I am, and I approve of my life.
1:09:17
SPEAKER_01: I approve of myself exactly as I am, and I approve of my life.
1:09:20
SPEAKER_00: That's it.
1:09:21
SPEAKER_00: Because loving yourself, that's why Louise Hayes said it like that.
1:09:23
SPEAKER_00: She always said, like, I want you to say, like, I love myself exactly as I am, and I approve of myself.
1:09:29
SPEAKER_00: That's a different thing.
1:09:30
SPEAKER_00: And we can all give that to ourselves truly, like, think of it as a big stamp approval over your life and over your whole being every single day.
1:09:40
SPEAKER_00: Because at the end of the day, like, you need to, you no one's seeing the work that you're going through, no one's seeing the mental battles you're going through, no one's seeing like the little decisions, commitments that you're making to yourself and following through with what you said you were going to do to yourself every day, even if it's just a different thought pattern.
1:09:56
SPEAKER_00: And so you are truly the only one who can give you that validation that we are all desperately seeking, no matter how much we try to say we're not, we are, and like we can give it to ourselves.
1:10:06
SPEAKER_01: Yeah, and I was listening to um this podcast, Dak Shiver's podcast.
1:10:10
SPEAKER_01: He had someone on who was going to be stuck in prison for life.
1:10:14
SPEAKER_01: Um and he was saying, I am, is the most powerful statement you can make.
1:10:21
SPEAKER_01: And that's what got him out of prison.
1:10:24
SPEAKER_01: Like he was literally um he was put in there for life.
1:10:28
SPEAKER_01: And he was like, I am a free man, like I am blank.
1:10:31
SPEAKER_01: And like he kept filling in that sentence, and then magic started to happen for him.
1:10:35
SPEAKER_01: Um Brittany Spears and Kim Kardashian went to the president and was like, You need to free this man.
1:10:39
SPEAKER_01: And it's all because he changed his mindset and he's like, I am not a prisoner, I am a free man, or whatever he I'm not I'm filling in his own words.
1:10:46
SPEAKER_01: And I was that fucking shook me.
1:10:47
SPEAKER_01: I was like, that's so true.
1:10:50
SPEAKER_01: Because like he with the statements before that led him to prison was a different I am sentence.
1:10:54
SPEAKER_01: It was different.
1:10:55
SPEAKER_01: It was probably I'm not gonna fill in the blank for his story, but like he's saying I am and it and adding something that was a negative into his life that led him to prison.
1:11:02
SPEAKER_01: And then he changed the I am statement, and then the president got him out of prison.
1:11:07
SPEAKER_01: Like, I was like, that is fucking powerful.
1:11:09
SPEAKER_01: So watch how watch what you say to yourself throughout the day.
1:11:13
SPEAKER_01: And I've been shifting it, but like I have some body image stuff that I always am constantly working through, and I'll change it, I'll fix it right there.
1:11:20
SPEAKER_01: I'm like, ooh, I am beautiful, I am the shit, I am whatever the fuck you want to say.
1:11:24
SPEAKER_01: You have to fix it in the moment because you you don't know how many like subconscious thoughts are thrown through your head that are really fucking negative, and as you were saying, they stack up, but just as the pot the positive can stack up too.
1:11:34
SPEAKER_01: You just have to start training it.
1:11:35
SPEAKER_01: And I feel like I am is such a good starter sentence, you know?
1:11:39
SPEAKER_00: Like, yeah, it it truly is, and it's like you're I'm like a big believer in metaphysics, physics, and everything that like your reality is exactly what you think is happening because two people can go through the same exact situation walking down the street, and somebody says, Oh, it's raining lemons, and somebody said, Like, oh, I got a lemon thrown at my head, right?
1:11:58
SPEAKER_00: It's just your it's just your point of view, right?
1:12:00
SPEAKER_00: Like a five-year-old kid would be like, and then the sky started raining, raining lemons.
1:12:05
SPEAKER_00: But a 30-year-old woman would say, and then literally, like some kids were playing around and threw lemons and then they they hit my head, right?
1:12:13
SPEAKER_00: So, how do I know, right?
1:12:15
SPEAKER_00: So, like the reality that you experience is literally what you're telling yourself in your head.
1:12:20
SPEAKER_00: So we are it like this this existence is so powerful and mysterious because you are both the experiencer of life and you are the one with the pen writing the script.
1:12:32
SPEAKER_00: So I used to do like Peloton runs, and like one of my favorite Peloton um like audios, audio tracks to run to, she would always say, like, are you gonna pick up the pen today and write your own script?
1:12:42
SPEAKER_00: Are you gonna be letting it be written for you and just listening to someone try to tell your story?
1:12:47
SPEAKER_00: No, ma'am.
1:12:48
SPEAKER_00: And I'd be like, Okay, I can run faster, you know.
1:12:50
SPEAKER_00: So it worked, it worked.
1:12:54
SPEAKER_00: Um, but but that's you know, that's really the the truth that I always like hold on to is like I can code my own reality.
1:13:02
SPEAKER_00: Um, and whatever I'm experiencing, I'm deciding that it that's the case, and I can flip it on its head at any time.
1:13:09
SPEAKER_01: Yeah, a hundred percent.
1:13:10
SPEAKER_01: Oh my god, this was such a beautiful talk.
1:13:12
SPEAKER_01: Everyone go fuck if you're not following Taylor just for like obviously threads, like just for your energy.
1:13:17
SPEAKER_01: Like, I didn't know you were such like a powerhouse, like your mind is so powerful.
1:13:21
SPEAKER_01: Very impressed.
1:13:22
SPEAKER_01: Um, and okay, I'll probably stop it there.
1:13:25
SPEAKER_01: But this was so beautiful.
1:13:26
SPEAKER_01: That was such a good conversation with Taylor.
1:13:29
SPEAKER_01: Um, if you are a cocktails and clothes member and you're listening to this, you have to watch her replay on the Threads Workshop if you weren't able to attend that.
1:13:36
SPEAKER_01: I think that was like one of our top five workshops ever.
1:13:39
SPEAKER_01: She spelt the T on how to actually be making money off threads.
1:13:43
SPEAKER_01: Like she did all these hacks and tricks I'd like never, ever, ever heard of on threads, things I didn't know you could even do on threads.
1:13:49
SPEAKER_01: So if you are a cocktails and clothes member, go and watch the replay.
1:13:53
SPEAKER_01: You will not regret it.
1:13:55
SPEAKER_01: Like the hype is there for that replay.
1:13:57
SPEAKER_01: And if you were like, wait, I want to join Cocktails and Clothes, so our doors are closed officially.
1:14:02
SPEAKER_01: We invited in 26 new members joined us this September.
1:14:07
SPEAKER_01: And I'm calling them the Pumpkin Spice Girls.
1:14:09
SPEAKER_01: It's so fun.
1:14:10
SPEAKER_01: And um, yeah, the doors are closed till January because we all got to get to know each other.
1:14:14
SPEAKER_01: And so the doors will open again in January.
1:14:17
SPEAKER_01: But I will invite you to the networking speed date that's happening that's free, completely free, online, and you can meet a lot of the girls in my membership.
1:14:26
SPEAKER_01: And right now, there's 32 people going to the next networking speed date.
1:14:29
SPEAKER_01: It's October 28th, 2026, 11 a.m.
1:14:32
SPEAKER_01: Pacific time.
1:14:33
SPEAKER_01: And as of right now, there's 32 female founders coming.
1:14:36
SPEAKER_01: So the link for that will be in the show notes to sign up.
1:14:38
SPEAKER_01: I would love to see you there.
1:14:39
SPEAKER_01: The last time we hosted, which was in September, 50 plus founders came, and it's so fun.
1:14:44
SPEAKER_01: Like, it's like very unserious questions.
1:14:47
SPEAKER_01: It's like definitely a place to like connect, and there's no selling or pitching allowed on the call.
1:14:51
SPEAKER_01: So you generally just have to be yourself and connect and see who you connect with in these rooms.
1:14:55
SPEAKER_01: It's so fun.
1:14:55
SPEAKER_01: So I'll have the link for that in the show notes.
1:14:57
SPEAKER_01: If you want to join Cocktails and Clothes, you will be able to join us in January.
1:15:01
SPEAKER_01: And if you are a member, oh my god, you know I fucking love you.
1:15:04
SPEAKER_01: Um, and go watch that replay of Taylor's Threads Workshop because it's going to blow your mind and you will you could be making money today.
1:15:11
SPEAKER_01: So, as usual, you're a bad bitch, and I will see you next time.
1:15:14
SPEAKER_01: Cheers, y'all.